The People and the Passion Behind the Name Alpina Start 20

WINNING AS A LIFESTYLE / JUNE 2011 / WWW.ALPINA.SI / A LIFESTYLEWINNING AS

THE PEOPLE AND THE PASSION BEHIND THE NAME ALPINA START 20. 11. - 21. 11. GÄLLIVARE THE TRAVEL PLANS OF A WINNER SEASON 2010/11

BIATHLON XC 26. 11. - 28. 11. KUUSAMO

START 4. 2. - 6. 2. 29. 11. - 5. 12. RYBINSK ÖSTERSUND

4. 2. - 6. 2. 12. 3. - 13. 3. RYBINSK LAHTI

FINISH 18. 3. - 20. 3. FALUN

24. 2. - 6. 3. OSLO 19. 2. - 20. 2. DRAMMEN

16. 3. STOCKHOLM

22. 1. - 23. 1. OTEPÄÄ

4. 12. - 5. 12. DÜSSELDORF

31. 12. - 1. 1. 1. 3. - 13. 3. OBERHOF 15. 1. - 16. 1. KHANTY-MANSIYSK LIBEREC

FINISH 10. 1. - 16. 1. RUHPOLDING

2. 1. - 1. 1. OBERSTDORF 8. 12. - 12. 12. HOCHFILZEN 18. 1. - 23. 1. 6. 1. ANTHOLZ - ANTERSELVA 11. 12. - 12. 12. DAVOS CORTINA - TOBLACH 18. 12. - 19. 12. 1. 3. - 13. 3. LA CLUSAZ 5. 1. 14. 12. - 19. 12. KHANTY-MANSIYSK TOBLACH 8. 1. - 9. 1. POKLJUKA VAL DI FIEMME

2. 2. - 6. 2. PRESQUE ISLE

8. 2. - 13. 2. FORT KENT AT THE FINISH LINE THE STORY JUST BEGINS

A top brand is much more than just an exceptional product. The name and reputation can only be created by a group of different, but equally passionate individuals, who are achiev- ing their dreams on a day to day basis.

ALPINA is a company which breathes, thinks and creates like an enthusiastic producer of inspiring equipment, which is known around the world for its superb value. These kinds of tasks can only be handled by individuals who live what they do, every single moment. That’s why they have consciously designed their workplace according to the standards of winners. Only in this way can surprising ideas be born and exceptional products created. Here hundredths of a second can make or break a competition and here world champions are created.

That is why behind the scenes of the ALPINA sporting world you can meet so many exceptional individuals. Some of them can be seen at the drawing board, others with tools, and others through their isolated rush through white spaces. Their common goal is to go beyond the limits, achieve the impossible, and go where no one has gone before.

Come in. Meet the people who change the word ALPINA into exciting stories about victory and success. You know the kind: dreamers, innovators, lovers of the great white outdoors. Get to know their inspiration and take it as your own. Be bold, ex- perience, win.

The thoughts of a winner are also the song in their heart. For them, there are not a lot of other goals other than being first, being the best, being exceptional. This is where their incredible discipline comes from, their ability to make big sacrifices, which are as a rule the distinction of every world champion. And where do they get their inspiration? Where do the champions of Olympus feed? Are you interested in seeing what champions look like, when they are wearing their slippers and have their skis stored in the basement? What the stars look like, when they are not being chased by cameras?

WINNER S 100% PERSON AL WHAT MAKES A WINNER?

200 DAYS OF TRAINING CAMPS AND RACES A YEAR.

PETTER (25) started Petter in 3 words. record in ski jumping: 75 m. in Las Vegas together with training at the age Relaxed, very motivated, I nev- another cross-country racer, of three because he er give up. What do you do when you Markus Hellner. We went to the thought cross-coun- are not training? Poker World Championships try skiing looked like Who inspires you? I like to play poker, watch TV, and also did some training. This tons of fun. He came Bjorn Daehlie and Frode Estil. sleep and eat. year I will take a Caribbean back from the 2010 cruise. Olympic games in What did you want to become Favorite book, music, movie. Vancouver with two when you were 10? The Great Animal Search, I lis- Life motto. gold medals, silver A policeman. ten to dance and techno, The Do your best to reach your goal. and bronze. At the Usual Suspects. 2011 World Champi- Y our greatest achievement, Why ALPINA? onships in Oslo he beside the XC victories. Y our favorite vacation. Fantastic boot. Light and best became the world When I was 14 I set my personal Last summer I had a great time fit for my foot. champion in the 50 km. He is based in Norway, in the town of Meraaker.

PETTER NORTHUG »DO YOUR BEST TO REACH YOUR GOAL.«

SEASON 2010/11

1st place, WORLD CHAMPIONSHIP OSLO, 50 km sk 1st place, WORLD CHAMPIONSHIP OSLO, 30 km pursuit 1st place, WORLD CHAMPIONSHIP OSLO, 4 x 10 km relay 1st place, TOUR DE SKI VAL DI FIEMME, 20 km cl 1st place, WORLD CUP FALUN, 40 km sk 1st place, WORLD CUP FALUN, 20 km pursuit 2nd place, WORLD CUP OVERALL 2nd place, WORLD CHAMPIONSHIP OSLO, team sprint 2nd place, WORLD CHAMPIONSHIP OSLO, sprint sk 2nd place, WORLD CHAMPIONSHIP OSLO, sprint cl 2nd place, TOUR DE SKI OVERALL 2nd place, WORLD CUP FALUN, 3.3 km prologue 2nd place, WORLD CUP STOCKHOLM, sprint 2nd place, WORLD CUP LA CLUSAZ, 30 km sk 3rd place, TOUR DE SKI OBERHOF, 3.7 km prologue sk 3rd place, WINNER S TOUR DE SKI TOBLACH, sprint sk 3rd place, TOUR DE SKI TOBLACH, 100% PERSON AL 35 km pursuit sk 3rd place, WORLD CUP DRAMMEN, 15 km cl 3rd place, WORLD CUP DRAMMEN, sprint sk 3rd place, WORLD CUP LA CLUSAZ, 4 x 10 km relay 6 WINNERS, 100% PERSONAL

»WORK HARD AND HAVE FUN« DARIO COLOGNA

SEASON 2010/11 1st place, 2nd place, WORLD CUP TOUR DE SKI OBERSTDORF, OVERALL 20 km pursuit 1st place, 2nd place, WORLD CUP TOUR DE SKI TOBLACH, OVERALL, sprint sk distance 2nd place, 1st place, TOUR DE SKI VAL DI FIEMME, TOUR DE SKI OVERALL 20 km cl 1st place, 2nd place, TOUR DE SKI OBERHOF, WORLD CUP KUUSAMO, 15 km pursuit cl 15 km sk 1st place, 2nd place, TOUR DE SKI TOBLACH, WORLD CUP GÄLLIVARE, 35 km pursuit sk 15 km sk 1st place, 3rd place, WORLD CUP LAHTI, TOUR DE SKI OBERSTDORF, 20 km pursuit sprint cl 1st place, 3rd place, WORLD CUP LA CLUSAZ, WORLD CUP FALUN, 4 x 10 km relay 40 km sk 1st place, 3rd place, WORLD CUP KUUSAMO, WORLD CUP DAVOS, 10 km cl sprint sk

DARIO (25) tried Y our greatest achievement, and tested all kinds beside the XC victories. of sports before he Being a local soccer champ. found his true call- ing in cross-country What do you do when you skiing at the age are not training? of 12. At the 2010 I like to be with my friends, en- Olympic games gaging in various sporting ac- in Vancouver he tivities. became a Olympic Champion in the 15 Favorite book, music, movie. km Freestyle, and The Magic Mountain, I listen in the 2010/2011 to a lot of different music, The season he also Hangover. won the Big Crystal Globe. He lives in Y our favorite vacation. Davos, Switzerland. After a long season, I just love to rest. I like Thailand, and my D ario in 3 words. plan for this year’s vacation is Quiet, a hard fighter and goal to go to the Maldives, where I oriented. will play some golf. WHAT MAKES A WINNER? What did you want to become Life motto. when you were 10? Work hard and have fun. 15 DIFFERENT A soccer player. HOTELS A YEAR. Why ALPINA? Who inspires you? Because to succeed you need My parents. the best shoes. WHAT MAKES A WINNER?

1st place, 300 TRAINING WORLD CUP OVERALL, DAYS A YEAR. sprint 1st place, TOUR DE SKI OBERSTDORF, sprint cl 1st place, TOUR DE SKI TOBLACH, sprint 1st place, WORLD CUP STOCKHOLM, sprint cl 1st place, WORLD CUP LAHTI, sprint cl 1st place, WORLD CUP OTEPÄÄ, sprint cl 2nd place, WORLD CUP KUUSAMO, sprint cl 3rd place, WORLD CUP OSLO, sprint 3rd place, WORLD CUP KUUSAMO, 5 km cl

SEASON 2010/11

»HAVE BIG DREAMS.« PETRA MAJDIČ

PETRA (31) has had looking forward to Robert Slabanja, in my personal Y our favorite vacation. too much energy new challenges. life – my family. I had a great time exploring ever since she was She lives near Lju- Mexico. I would like to explore a child, so she bljana, the capital Y our greatest achievement, Mongolia or other parts of the decided to poor it of Slovenia. besides the XC victories. world that are not that touristy. into cross-country That I have grown to 178 cm. skiing. Her will and Petra in 3 words. Life motto. power helped her Sociable, passionate and deter- What do you do when you Have big dreams and work hard win a bronze medal mined. are not training? to achieve them. at the 2010 Olym- I cook and bake delicious pic games in Van- What did you want to become things. I enjoy spending my free Why ALPINA? couver, even after when you were 10? time in nature. I love to ski. Deep in nature, she had fallen and A traveler. when I only hear the sounds received multiple Favorite book, music, movie. of nature and the sliding of my injuries. This year Who inspires you? The Little Prince, Tina Turner, skis. I do it best when I’m wear- she retired and is In sports my former trainer Boys don’t cry. ing ALPINA boots. 8 WINNERS, 100% PERSONAL

SEASON 2010/11

WHAT MAKES A WINNER? 1st place, WORLD CUP OVERALL 1st place, 450 TRAINING WORLD CUP OVERALL, pursuit standings SESSIONS A YEAR. 1st place, WORLD CUP OVERALL, sprint 1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay 1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 20 km individual 1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, mixed relay 1st place, WORLD CUP OBERHOF, 10 km sprint 1st place, WORLD CUP OBERHOF, 15 km mass start 1st place, WORLD CUP HOCHFILZEN, 10 km sprint 1st place, WORLD CUP HOCHFILZEN, 12.5 km pursuit 1st place, WORLD CUP HOCHFILZEN, relay 2nd place, WORLD CUP OVERALL, individual standings 2nd place, WORLD CUP OSLO, 12.5 km pursuit 2nd place, WORLD CUP POKLJUKA, 10 km sprint 3rd place, OVERALL, mass start standing 3rd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 12.5 km pursuit 3rd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 10 km sprint 3rd place, WORLD CUP FORT KENT, 10 km sprint 3rd place, WORLD CUP FORT KENT, 12.5 km pursuit 3rd place, WORLD CUP FORT KENT, 15 km mass start 3rd place, WORLD CUP ANTHOLZ, relay

TAJREI (23) discov- Who inspires you? ered the magic of Olle Einar Bjorendalen and my cross-country ski- parents. ing while cheering for his fellow coun- Y our greatest achievement, tryman Ole Einar beside the XC victories. Bjorendalen. But, That I became independent he gave his heart when I was 15 years old. to the biathlon. With the Norwegian What do you do when you team he won the are not training? Olympic gold in the I play Play Station, and spend TAJREI BOE relay at the 2010 time with my friends. I am also Olympic Games in interested in tour skiing. Vancouver. In 2011 he became the Favorite book, music, movie. world champion in Millennium trilogy, rock and »GO the 20 km individu- pop, 8 mile. al and in the mixed relay. He lives in Y our favorite vacation. Lillehammer. Downhill skiing near my cabin. HARD I would also like to explore Asia, T ajrei in 3 words. and maybe travel thorough China. Happy and very sociable, but always focused. Life motto. OR GO Go hard or go home! What did you want to become when you were 10? Why ALPINA? My dream was to become a It is the fastest shoe on the HOME!« football player. planet. ANDI (29) was 15 Andi in 3 words? are not training? years old when his Goal orientated, funny and I love to fish. father’s friend, train- friendly. er Fritz Fischer, in- Favorite book, music, movie. troduced him to the What did you want to become The Illuminati, Green Day, Gladiator. wonderful world of when you were 10? the biathlon. Winters A fisherman. Y our favorite vacation. passed and he got I do a lot of resting, fishing and better and better at Who inspires you? diving at the Maldives. it, loving it every step Ole Einar Bjoerndalen in sports, of the way. With dedi- and my girlfriend in my private Life motto. cation, hard training life. Whoever fights can lose, but WHAT MAKES and talent he won a whoever doesn’t fight, has al- silver medal at the Y our greatest achievement, ready lost. A WINNER? 2007 World Cham- beside the XC victories. pionships in Antholz. Family. Why ALPINA? 800 HOURS OF He lives in Reit im The best boot for me: innova- TRAINING A YEAR. Winkl, Germany. What do you do when you tive, perfect fit and light.

ANDREAS BIRNBACHER »WHOEVER FIGHTS CAN LOSE.«

SEASON 2010/11 1st place, WORLD CUP OSLO, 10 km sprint 10 WINNERS, 100% PERSONAL

MAX (28) is a policeman by profes- sion, but in spirit he is a 100% cross- country racer. Since he was 10 he has been dedicating all his energy into training. At the 2011 World Champion- ships in Oslo he won the silver medal in the 50 km. When he is not around competitions, he is most happy just being at home in Izhevsk, Russia.

MAX in 3 words? Calm, hard-working and focused.

What did you want to become when you were 10? I just wanted to compete and win.

Who inspires you? My coach Perevozchikov and my family.

Y our greatest achievement, beside the XC victories. I have made a closet.

What do you do when you are not training? I read, play computer games and do some housework.

Favorite book, music, movie. Isabel, French singer Alizée, Russian movie Devchata.

Y our favorite vacation. I had a great time in Prague and the Maldives.

Life motto. It is important to believe.

Why ALPINA? Simply, the best boots.

SEASON 2010/11 WHAT MAKES A WINNER?

40 RACES A SEASON.

1st place, WORLD CUP LA CLUSAZ, 30 km sk 1st place, WORLD CUP RYBINSK, relay 2nd place, WORLD CHAMPIONSHIP OSLO, »IT IS 50 km cl 2nd place, WORLD CHAMPIONSHIP OSLO, 30 km pursuit 2nd place, WORLD CUP LA CLUSAZ, IMPORTANT 4 x 10 km relay 2nd place, WORLD CUP GÄLLIVARE, 4 x 10 km relay 3rd place, TO BELIEVE.« WORLD CUP OTEPÄÄ, 15 km cl 3rd place, WORLD CUP STOCKHOLM, MAXIM VYLEGZHANIN 3.3 km cl prologue WHAT MAKES A WINNER?

A WORKPLACE AINO KAISA SAARINEN AT -20 °C. »HARD WORK PAYS OFF.«

AINO (32) started she became a world and my family, who is always Andre Agassi, I love listening to to ski at an age champion. Her supporting me. R’n’B music, Forest Gump. 2. place, when most of us home is in Hollola, WORLD CHAMPIONSHIP OSLO, team sprint cl still struggle with Finland. Y our greatest achievement, Y our favorite vacation. 3. place, walking. She was beside the XC victories. Last year I went scuba diving and WORLD CHAMPIONSHIP OSLO, just 2 years old and Aino in 3 words? I managed to do the Scuba div- snorkeling at Seychelles. Now I 4 x 5 km relay lived close to the Very competitive, focused and I ing exam, and so overcame my am planning to visit Bora Bora. 3. place, tracks. She decided WORLD CHAMPIONSHIP OSLO, never give up. fear of diving. 10 km cl on a professional Life motto. 3. place, career because of What did you want to become What do you do when you Hard work pays off. WORLD CUP DRAMMEN, her strong constitu- when you were 10? are not training? 10 km cl tion, iron will and A farmer, because I liked animals. Read books and magazines, or Why ALPINA? 3. place, WORLD CUP RYBINSK, because she was pick berries and mushrooms. I liked ALPINA boots the first 10 km pursuit so good at skiing. Who inspires you? time I tried them. They are light, In 2009 in Liberec My former coach Jarmo Riski, Favorite book, music, movie. soft and comfortable.

SEASON 2010/11 12

LUKAS (33), a child LSUKA in 3 words? I like to hop on the mountain of passionate Stubborn, ambitious, a fighter. bike or go to the cinema. racers, has been chasing the great What did you want to become Favorite book, music, movie. white plains since when you were 10? The Little Prince, Metallica, The he was seven. After An astronaut. And an Olympic Rock. 1st place, years of dedication champion. TOUR DE SKI VAL DI FIEMME, sk and hard work, and Y our favorite vacation. 1st place, due to an immense Who inspires you? I like spending time with my fami- WORLD CUP KUUSAMO, love for the sport, In sports Miguel Indurain and ly, doing nothing in particular. This 15 km pursuit he won the World Gunde Svan. Privately, my wife year I will spend some active time 3rd place, Cup Overall in the and parents. with my friends in the mountains. WORLD CUP OVERALL, distance standings 2007/2008 season. 3rd place, He lives in Bozi Dar Y our greatest achievement, Life motto. TOUR DE SKI OVERALL in Czech Republic beside the XC victories. Live strong. 3rd place, with his wife and My two kids Matyas and Aneta. WORLD CUP DAVOS, 15 km cl two children. Why ALPINA? What do you do when you The most comfortable shoes I are not training? have ever used.

SEASON 2010/11

LUKAS BAUER »LIVE STRONG.«

WHAT MAKES A WINNER?

THE WILL FOR 407 METERS MAXIMUM CLIMB IN 3 KM SLOPE. WHAT MAKES A WINNER?

9.000 KM OF TRAINIG CAMPS AND RACES A YEAR.

KRIS (30) started Bill Koch, who won the silver dreaming of end- medal in the 1976 Olympics, and less white tracks my high school running coach when he was just Scott Clark. a baby. His father was the one who Yugo r reatest achievement, got him so excited beside the XC victories. about the world Working with kids with diabe- of cross-country tes. skiers. Among his greatest achieve- What do you do when you ments are two 4th are not training? KRIS FREEMAN places on World I love kayaking. Championships Val di Fiemme 2003 Favorite book, music, movie. and Nordic World Lonesome Dove, Guns N’ Roses, Ski Championships The Last of the Mohicans »IF YOU 2009 in Liberec. He was also a U23 Yu o r favorite vacation. world champion in Every year I am looking for- Bormio 2003. He ward to the end of the season DON’T lives in Waterville party – downhill skiing on Jay Valley, USA. Peak Vermont. I also enjoy he- liskiing and get sunburned on KRIS in 3 words. Hawaii. SUCCEED Strong, fast and dedicated. Life motto. What did you want to become If you don’t succeed at first, try again. AT FIRST, when you were 10? A ski racer. Why ALPINA? Who inspires you? The lightest and best fitting TRY AGAIN« American cross-county skier boot. Število doseženih Velikih globusov v Svetovnem pokalu 2010/2011 Alpina 2, Fischer 1, Salonon 1, Madshus, Rossignol, Atomic 0

Število doseženih Malih globusov v Svetovnem pokalu 2010/2011 Alpina 4, Fischer 4, Salomon 2, Madshus 2, Rossignol,Število Atomic doseženih 0 Velikih globusov v Svetovnem pokalu 2010/2011 Alpina 2, Fischer 1, Salonon 1, Madshus, Rossignol, Atomic 0

Število doseženih Malih globusov v Svetovnem pokalu 2010/2011 Alpina 4, Fischer 4, Salomon 2, Madshus 2, Rossignol, Atomic 0

Število doseženih Velikih globusov v Svetovnem pokalu 2010/2011 Alpina 2, Fischer 1, Salonon 1, Madshus, Rossignol, Atomic 0

Število doseženih Malih globusov v Svetovnem pokalu 2010/2011 Alpina 4, Fischer 4, Salomon 2, Madshus 2, Rossignol, Atomic 0

Število doseženih Velikih globusov v Svetovnem pokalu 2010/2011 Alpina 2, Fischer 1, Salonon 1, Madshus, Rossignol, Atomic 0 NUMBER OF Število doseženih Malih globusov v Svetovnem pokalu 2010/2011 ALL ALPINA MEDALS BIG GLOBES Alpina 4, Fischer 4, Salomon 2, Madshus 2, Rossignol, Atomic 0 2010/2011 ACHIEVED IN THE SEASON 2010/11 WORLD CUP Število doseženih Velikih globusov v Svetovnem pokalu 2010/2011 28 29 34 ALPINA 2, FISCHER 1, SALOMON 1, Alpina 2, Fischer 1, Salonon 1, Madshus, Rossignol, Atomic 0 XC MADSHUS 0, ROSSIGNOL 0, ATOMIC 0 SKIING Število doseženih Malih globusov v Svetovnem pokalu 2010/2011 Število doseženih Velikih globusov v Svetovnem pokalu 2010/2011 GOLD SILVER BRONZE Alpina 4, Fischer 4, Salomon 2, Madshus 2, Rossignol, Atomic 0 Alpina 2, Fischer 1, Salonon 1, Madshus, Rossignol, Atomic 0

NUMBER OF Število doseženih Malih globusov v Svetovnem pokalu 2010/2011 20 15 23 Alpina 4, Fischer 4, Salomon 2, Madshus 2, Rossignol, Atomic 0 BIATHLON SMALL GLOBES ACHIEVED IN THE SEASON GOLD SILVER BRONZE 2010/11 WORLD CUP Število doseženih Velikih globusov v Svetovnem pokalu 2010/2011 Alpina 2, Fischer 1, Salonon 1, Madshus, Rossignol, Atomic 0

48 44 57 ALPINA 4, FISCHER 4, SALOMON 2, Število doseženih Malih globusov v Svetovnem pokalu 2010/2011 MADSHUS 2, ROSSIGNOL 0, ATOMIC 0 Alpina 4, Fischer 4, Salomon 2, Madshus 2, Rossignol, Atomic 0 COMBINED GOLD SILVER BRONZE

Število odličij v Svetovnem pokalu 2010/2011* CROSS-COUNTRY NOVIKOVA VALENTINA (RUS) Fischer 109, Alpina 90, Salomon 89, Madshus 28, Rossignol 24, Atomic 2 2nd place, WORLD CUP RYBINSK, Število odličij v Svetovnem pokalu 2010/2011* BELOV EVGENIY (RUS) relay Fischer 109, Alpina 90, Salomon 89, Madshus 28, Rossignol 24, Atomic 2 1st place, WORLD CUP RYBINSK, RUPIL SILVIA (ITA) Moški, število odličij v Svetovnem pokalu 2010/2011* relay Moški, število odličij v Svetovnem pokalu 2010/2011* 2nd place, WORLD CUP LA CLUSAZ, 1st place, WORLD CUP RYBINSK, Alpina 67, Fischer 34, Madshus 26, Salomon 25,Število Rossignol odličij 18, vAtomic Svetovnem 1 pokalu 2010/2011* relay Alpina 67, Fischer 34, Madshus 26, Salomon 25, Rossignol 18, Atomic 1 4 x 10 km relay Fischer 109, Alpina 90, Salomon 89, Madshus 28, Rossignol 24, Atomic 2 2nd place, WORLD CUP GÄLLIVARE, 2nd place, WORLD CUP LA CLUSAZ, 4 x 5 km relay Ženske, število odličij v Svetovnem pokalu 2010/2011* Ženske, število odličij v Svetovnem pokalu 2010/2011* 4 x 10 km relay Fischer 75, Salomon 64, Alpina 23, Rossignol 6, Madshus 2 Fischer 75, Salomon 64, Alpina 23, Rossignol 6, Madshus 2 BRANDSDAL ERIK (NOR) RYDQVIST MARIA (SWE) Moški, število odličij v Svetovnem pokalu 2010/2011* 1st place, WORLD CUP OTEPÄÄ, 2nd place, WORLD CUP GÄLLIVARE, Alpina 67, Fischer 34, Madshus 26, Salomon 25, Rossignol 18, Atomic 1 sprint cl 4 x 5 km relay 2nd place, WORLD CUP LAHTI, 3rd place, WORLD CUP LA CLUSAZ, COMBINED sprint 4 x 5 km relay NUMBER OF INDIVIDUAL Ženske, število odličij v Svetovnem pokalu 2010/2011* 3rd place, WORLD CUP LIBEREC, SKOFTERUD VIBEKE W. (NOR) MEDALS AT THE 2010/11 Fischer 75, Salomon 64, Alpina 23, Rossignol 6, Madshus 2 team sprint 1st place, WORLD CHAMPIONSHIP WORLD CUP* DAHL JOHN KRISTIAN (NOR) OSLO, 4 x 5 km relay 1st place, WORLD CUP KUUSAMO, 1st place, WORLD CUP LA CLUSAZ, Število odličij v Svetovnem pokalu 2010/2011* 4 x 5 km relay ALPINA 90, FISCHER 109, sprint cl Fischer 109, Alpina 90, Salomon 89, Madshus 28, Rossignol 24, Atomic 2 3rd place, WORLD CUP LIBEREC, 1st place, WORLD CUP GÄLLIVARE, SALOMON 89, MADSHUS 28, 4 x 5 km relay team sprint ROSSIGNOL 24, ATOMIC 2 Moški, število odličij v Svetovnem pokalu 2010/2011* DI CENTA GIORGIO (ITA) TIKHONOVA JULIA (RUS) Alpina 67, Fischer 34, Madshus 26, Salomon 25, Rossignol 18, Atomic 1 Število odličij v Svetovnem pokalu 2010/2011* 3rd place, WORLD CUP RYBINSK, 2nd place, WORLD CUP Fischer 109, Alpina 90, Salomon 89, Madshus 28, Rossignol 24, Atomic 2 STOCKHOLM, 20 km pursuit relay Ženske, število odličij v Svetovnem pokalu 2010/2011* 2nd place, WORLD CUP RYBINSK, Fischer 75, Salomon 64, Alpina 23, Rossignol 6, Madshus 2 relay BIATLON MEN, Moški, število odličij v Svetovnem pokalu 2010/2011* NUMBER OF INDIVIDUAL FISCHER REMO (SUI) BÖHM DANIEL (GER) Alpina 67, Fischer 34, Madshus 26, Salomon 25, Rossignol 18, Atomic 1 WORLD CUP LA CLUSAZ, 4 MEDALS AT THE 2010/11 1st place, 1st place, WORLD CUP PRESQUE Število odličij v Svetovnem pokalu 2010/2011* x 10 km relay WORLD CUP* ISLE, mixed relay Fischer 109, Alpina 90, Salomon 89, Madshus 28, Rossignol 24, Atomic 2 Ženske, število odličij v Svetovnem pokalu 2010/2011* GLOEERSEN ANDERS (NOR) 1st place, WORLD CUP ANTHOLZ, Fischer 75, Salomon 64, Alpina 23, Rossignol 6, Madshus 2 1st place, WORLD CUP relay ALPINA 67, FISCHERMoški, število 34 odličij, v Svetovnem pokalu 2010/2011* DÜSSELDORF, team sprint sk BRATTSVEEN RUNE (NOR) SALOMON 25, AlpinaMADSHUS 67, Fischer 34,26 Madshus, 26, Salomon 25, Rossignol 18, Atomic 1 Število odličij v Svetovnem pokalu 2010/2011* 3rd place, WORLD CUP RYBINSK, 3rd place, WORLD CUP OBERHOF, ROSSIGNOL 18, ATOMIC 1 sprint sk relay Ženske, število odličij v Svetovnem pokalu 2010/2011* Fischer 109, Alpina 90, Salomon 89, Madshus 28, Rossignol 24, Atomic 2 GOERING FRANZ (GER) DE LORENZI CHRISTIAN (ITA) Fischer 75, Salomon 64, Alpina 23, Rossignol 6, Madshus 2 3rd place, WORLD CHAMPIONSHIP 2nd place, WORLD CUP ANTHOLZ, Moški, število odličij v Svetovnem pokalu 2010/2011* OSLO, 4 x 10 km relay relay 3rd place, WORLD CUP RYBINSK, Alpina 67, Fischer 34, Madshus 26, Salomon 25, Rossignol 18, Atomic 1 relay FAK JAKOV (SLO) WOMEN, 3rd place, WORLD CUP ÖSTERSUND, NUMBER OF INDIVIDUAL GOLBERG PAAL (NOR) 12.5 km pursuit MEDALS AT THE 2010/11 Ženske, število odličij v Svetovnem pokalu 2010/2011* 3rd place, WORLD CUP LAHTI, Fischer 75, Salomon 64, Alpina 23, Rossignol 6, Madshus 2 sprint MAKSIMOV MAXIM (RUS) WORLD CUP* 2nd place, WORLD CHAMPIONSHIP HEIKKINEN MATTI (FIN) KHANTY MANSIYSK, 4 x 7.5 km relay 1st place, WORLD CHAMPIONSHIP 2nd place, WORLD CHAMPIONSHIP ALPINA 23, FISCHER 75, OSLO, 15 km cl KHANTY MANSIYSK, 20 km SALOMON 64, MADSHUS 2, 1st place, TOUR DE SKI ROSSIGNOL 6, ATOMIC 1 OBERSTDORF, 20 km pursuit MORAVEC ONDREJ (CZE) 2nd place, WORLD CUP OBERHOF, JAKS MARTIN (CZE) relay 3rd place, TOUR DE SKI *XC AND BIATHLON COMBINED OBERSTDORF, 20 km pursuit SEDNEV SERGUEI (UKR) 2nd place, WORLD CUP POKLJUKA, JOHNSRUD SUNDBY MARTIN mixed relay (NOR) 2nd place, WORLD CUP 1st place, WORLD CHAMPIONSHIP HOCHFILZEN, 10 km sprint OSLO, 4 x 10 km relay 3rd place, WORLD CHAMPIONSHIP 2nd place, WORLD CUP DRAMMEN, KHANTY MANSIYSK, 4 x 7.5 km relay 15 km cl 3rd place, WORLD CHAMPIONSHIP SEMENOV SERHIY (UKR) OSLO, 15 km cl 2nd place, WORLD CUP POKLJUKA, mixed relay SUCCESS IN 3rd place, WORLD CUP LA CLUSAZ, 4 x 10 km relay 3rd place, WORLD CHAMPIONSHIP 3rd place, WORLD CUP GÄLLIVARE, KHANTY MANSIYSK, 4 x 7.5 km relay 4 x 10 km relay SHIPULIN ANTON (RUS) KLEMENTSEN HAAVARD (NOR) 1st place, WORLD CUP ANTHOLZ, 10 3rd place, WORLD CHAMPIONSHIP km sprint OSLO, Nordic combined 2nd place, WORLD CHAMPIONSHIP NUMBERS HS134/4x5km team KHANTY MANSIYSK, 4 x 7.5 km relay 3rd place, WORLD CHAMPIONSHIP 3rd place, WORLD CUP ANTHOLZ, 15 OSLO, Nordic combined km mass start There isn’t room for everyone at the top. The ones who do get there are HS106/4x5km team TCHEREZOV IVAN (RUS) 2nd place, WORLD CHAMPIONSHIP the most dedicated and focused, those who transform obstacles into chal- KROGH FINN HAAGEN (NOR) 2nd place, WORLD CUP FALUN, KHANTY MANSIYSK, 4 x 7.5 km relay lenges. A look at the number of medals the ALPINA team has won is inspir- men’s final sk 2nd place, WORLD CUP PRESQUE ISLE, 12.5 km pursuit ing. You have already met the ALPINA dream team, now you can take a look OLSSON JOHAN (SWE) 3rd place, WORLD CUP PRESQUE 1st place, WORLD CUP GÄLLIVARE, ISLE, 10 km sprint at the accomplishments of the rest of the individuals from ALPINA, who 4 x 10 km relay 3rd place, WORLD CUP PRESQUE Število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 2nd place, WORLD CHAMPIONSHIP ISLE, mixed relay exceed expectations on a world-class level, and boldly create new stories.Fischer 15, Alpina 13, Salomon 13, Rossignol 4, Madshus 2, Atomic 1 OSLO, 4 x 10 km relay 3rd place, WORLD CUP PELLEGRINO FEDERICO (ITA) HOCHFILZEN, 12.5 km pursuit Moški, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 2nd place, WORLD CUP LIBEREC, 3rd place, WORLD CUP OBERHOF, Alpina 11, Salomon 5, Rossignol 4, Madshus 2, Atomic 1, Fischer 1 sprint sk 15 km mass start Ženske, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 BRUN-LIE CELINE (NOR) VITEK ZDENEK (CZE) COMBINEDFischer 14, Salomon 8, Alpina 2, Madshus, Rossignol, Atomic 0 2nd place, WORLD CUP 2nd place, WORLD CUP OBERHOF, NUMBER OF INDIVIDUAL DÜSSELDORF, team sprint sk relay MEDALS AT 2011 3rd place, WORLD CUP LIBEREC, WINDISCH MARKUS (ITA) WORLD CUP RACES sprint sk 2nd place, WORLD CUP ANTHOLZ, 3rd place, WORLD CUP LIBEREC, relay team sprint cl WOLF ALEXANDER (GER) ALPINA 13, FISCHER 15, FABJAN VESNA (SLO) 1st place, WORLD CUP PRESQUE SALOMON 13, MADSHUS 2, 1st place, WORLD CUP RYBINSK, ROSSIGNOL 4, ATOMIC 1 ISLE, mixed relay sprint sk 1st place, WORLD CUP OBERHOF, Število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 3rd place, WORLD CUP relay Fischer 15, Alpina 13, Salomon 13, Rossignol 4, Madshus 2, Atomic 1 DÜSSELDORF, sprint sk 3rd place, WORLD CUP OSLO, 10

km sprint FALLA MAIKEN CASPERSEN Moški, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 (NOR) MEN, BOGALY-TITOVETS ANNA (RUS) Število odličij naAlpina tekmah 11, Salomon svetovnega 5, Rossignol prvenstva, 4, Madshus 2,Rio Atomic de Janiero 1, Fischer avgust 1 2011 1st place, WORLD CUP LIBEREC, 1st place, WORLD CUP ANTHOLZ, NUMBER OF INDIVIDUAL team sprint cl relay MEDALS AT 2011 Fischer 15, AlpinaŽenske, 13, število Salomon odličij na13, tekmah Rossignol svetovnega 4, Madshus prvenstva, 2, Rio Atomic de Janiero 1 avgust 2011 2nd place, WORLD CUP DRAMMEN, 2nd place, WORLD CUP OSLO, 12.5 WORLD CUP RACES Fischer 14, Salomon 8, Alpina 2, Madshus, Rossignol, Atomic 0 sprint sk km mass start 2nd place, WORLD CUP Moški, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 FLATLAND ANN KRISTIN DÜSSELDORF, team sprint sk ALPINA 11, FISCHER 1, Alpina 11, Salomon 5, Rossignol 4, Madshus 2, AtomicŠtevilo 1,odličij Fischer na tekmah1 svetovnega prvenstva, Rio de Janiero avgust 2011 3rd place, WORLD CHAMPIONSHIP AAFEDT (NOR) 1st place, WORLD CHAMPIONSHIP SALOMON 5Število, MADSHUS odličij na tekmah 2, svetovnega prvenstva, Rio de Janiero avgust 2011 Fischer 15, Alpina 13, Salomon 13, Rossignol 4, Madshus 2, Atomic 1 OSLO, team sprint cl ROSSIGNOLFischer 4, ATOMIC 15, Alpina 13, 1 Salomon 13, Rossignol 4, Madshus 2, Atomic 1 3rd place, WORLD CUP STOCKHOLM, KHANTY MANSIYSK, mixed relay Ženske, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011

sprint 1st place, WORLD CUP OBERHOF, Moški, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 Fischer 14, Salomon 8, Alpina 2, Madshus, Rossignol,Moški, Atomic število 0 odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 3rd place, WORLD CUP OTEPÄÄ, 7.5 km sprint Alpina 11, Salomon 5, Rossignol 4, Madshus 2, Atomic 1, Fischer 1 sprint cl 3rd place, WORLD CUP Alpina 11, Salomon 5, Rossignol 4, Madshus 2, Atomic 1, Fischer 1 HOCHFILZEN, relay FESSEL NICOLE (GER) Ženske, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 SLEPTSOVA SVETLANA (RUS) 2nd place, WORLD CUP KUUSAMO, WOMEN,Fischer 14, Salomon 8, Alpina 2, Madshus, Rossignol, Atomic 0 Ženske, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 10 km pursuit 1st place, WORLD CUP ANTHOLZ, NUMBER OF INDIVIDUAL relay Fischer 14, Salomon 8, Alpina 2, Madshus, Rossignol, Atomic 0 GJEITNES KARI VIKHAGEN MEDALS AT 2011 3rd place, WORLD CUP PRESQUE WORLD CUP RACES (NOR) ISLE, mixed relay 3rd place, WORLD CUP LIBEREC, 3rd place, WORLD CUP OBERHOF, team sprint cl 12.5 km mass start ALPINA 2, FISCHER 14, KOROSTELEVA NATALIA (RUS) ZAITSEVA OLGA (RUS) SALOMON 8, MADSHUS 0, 3rd place, WORLD CUP RYBINSK, 1st place, WORLD CUP ANTHOLZ, ROSSIGNOL 0, ATOMIC 0 relay relay Število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 LINDBORG SARA (SWE) 1st place, WORLD CUP 3rd place, WORLD CUP LA CLUSAZ, RUHPOLDING, 15 km Fischer 15, Alpina 13, Salomon 13, Rossignol 4, Madshus 2, Atomic 1 4 x 5 km relay 3rd place, WORLD CUP OVERALL, individual MIKHAILOVA OLGA (RUS) Moški, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 3rd place, WORLD CUP OSLO, 12.5 LEGEND ALPINA 2nd place, WORLD CUP RYBINSK, km mass start Alpina 11, Salomon 5, Rossignol 4, Madshus 2, Atomic 1, Fischer 1 relay 3rd place, WORLD CUP ANTHOLZ, FISCHER NIKOLAEVA SVETLANA (RUS) 7.5 km sprint Ženske, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 2nd place, WORLD CUP RYBINSK, 3rd place, WORLD CUP POKLJUKA, SALOMON relay 7.5 km sprint Fischer 14, Salomon 8, Alpina 2, Madshus, Rossignol, Atomic 0 MADSHUS Število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 ROSSIGNOL Fischer 15, Alpina 13, Salomon 13, Rossignol 4, Madshus 2, Atomic 1

ATOMIC Moški, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 Alpina 11, Salomon 5, Rossignol 4, Madshus 2, Atomic 1, Fischer 1

Ženske, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011 Fischer 14, Salomon 8, Alpina 2, Madshus, Rossignol, Atomic 0 14

Old shoemaking masters have been making footwear in the Žiri area since the middle of the 19th century, so there is certainly no lack of tradition or knowledge among people in the area of shoe design and production here. Get to know the way creators of top competitive footwear think. Observe their focus and feel their dedication to endless innovation. WORLD CHAMPIONS AMONG THE MASTERS 16 WORLD CHAMPIONS AMONG THE MASTERS

Enthusiastic about been a direct source of informa- crucial meeting place of techno- We unite the most modern challenges, proud tion for the continual creation of logical, consumer and market de- of the results new and high-quality footwear. mands. As a matter of fact, it acts technology with tradition, so The main challenge presented by like the “glue” which unites what Wins and losses are a part of cross-country skiing to any shoe appear to be impossible desires, all footwear prototypes are our life. Winning makes us feel manufacturer is, in any way pos- and is a strategic tool for the crea- like we are on top of the world. sible, to unite a high level of function of innovative products. The still made by hand. Losing makes us want to imme- tionality with the simultaneous results of this kind of approach diately get back on the path to guarantee of a noticeable level are applicable innovations with a approach is occupied by the striv- thing produced in our area, and old glory again. At those times of comfort. However, a solution high level of added value. ing to design a product which is are sold around the world under it is important to pick ourselves which improves the quality of the We are constantly focusing our recognizable, attractive and full our brand name. The results are up and move toward new suc- boot’s function often directly re- planning on the demands, needs of the competitive spirit. Dynam- the consequence of many years cesses with optimism. duces its comfort. And vice ver- and desires of the end user – in ics are a part of the intention and of good cooperation, and of inte- this case top competitors and the initial scheme of the product, but grating the knowledge of the ex- Our goal is to meet the most demanding of athletes. They also its appearance. Throughout, perts at ALPINA with the design need meticulously well thought- an integral approach is inter- approach of our studio. expectations of consumers, out equipment, which can give twined with an obsessive desire them an advantage in their fight for perfected details and a har- Jure Miklavc heads pro- especially for those who are with the competition, or with hun- monious final product. The re- duction design for ALPINA dredths of a second. Their boots sults just radiate with innovation, sporting footwear. the best, and therefore also the must follow the technique of the dynamism, and the high quality race and enable the best possible of the final product. most demanding, in the world. transfer of the athlete’s energy The ELITE competition boots are A boot as a to the skis. Solutions therefore therefore an optimal combina- creative challenge At ALPINA we have been striving sa. Since both factors are strongly involve using the best possible tion of functionality and techni- to march on the winning path and opposed, we aim to find the best high-tech materials and improve- cal decisiveness, awarded with An x-ray image, made one after- to offer our loyal friends products possible compromise between ments in construction, as well as design perfection and recogni- noon just before and ISPO exhi- of the highest quality for many these demands and offer the con- advanced production capabilities. tion. In the last few years these bition appearance at an airport years. We enjoy sharing our suc- sumer an optimal solution. An important part of the design boots have been better than any- terminal, expresses the everyday cesses with you, even more so this Helping us find the solutions are year, which was one of the most science, supported by the most successful competitive seasons modern technology, and our rich to date for our athletes. A win- history, full of tradition, especial- ning mentality and winning prod- ly since all prototype skiing foot- ucts have given birth to winners, wear is still made by hand. That and we are immensely proud of is how products, which have for them. For the future, we are com- many years successfully defined mitted to offering excellent prod- the standards in all major world ucts, and believe that our athletes competitions, are created. will continue to bring us joy with ALPINA is made up of people their top results. who are trying to develop “hon- Let the winning mentality of est” products – in terms of their our athletes be transferred to image, form, and function. Our you as well, and become your key goal is to completely satisfy way of life. the expectations of custom- ers looking for skiing footwear, Matjaž Lenassi is the and that goes especially for CEO of ALPINA. those who are among the best, and therefore also the most demanding, in the world. A factory of honest products R obert Križnar heads development for competi- For the functional advancement tive footwear at ALPINA. of sporting footwear intended for skiing competitions the most important thing is to work with Designing gear top athletes. This was a chal- which can give lenge which we accepted with an advantage ease. Since we started dealing in cross-country skiing boots we For the creation of a complex have been working directly with product the design approach is those in competition: for almost anything but the mere embel- 40 years actual top athletes have lishment of a product. Design is a MAXIMUM FIT

PLASTIC SUPPORT

3D SHAPED CARBON 18 WORLD CHAMPIONS AMONG THE MASTERS

PLACEMENT OF PRODUCT GRAPHICS BY MODEL/CUT

MODEL: RACING ALPINA ELITE WHITE GOLD PRINT: ELITE RED MATERIAL PRINT PANTONE 874 C

SIZE: 42

SCALE: 1.1

THE FIRST GRAPHIC STUDIES life of an athlete who travels thou- visible enough on TV? A boot that would redefine OF THE PROTOTYPE sands of kilometers a year, from We knew that this was a boot training to training, from competi- which would redefine the lim- the limits of cross-country tion to competition, with the boot its in the world of cross-country being his best and closest friend. skiing, and for that reason it skiing must look like Since the ELITE boot has a very in- would have to look like a winner teresting interior, technically com- at first glance. a winner at first glance. plex, we also wanted to show it. Since the exterior of the boot The external appearance of a covers 80 percent of the Spar- glare. The texture of the brushed the strength of the trade mark. boot for top athletics presents tan water-resistant overboot, we metal and the metal grains add The graphic identity is just one the designer with a myriad of had a great deal of freedom for the character of a high-tech of the parameters of a well de- very important possible direc- graphic expression and playing product. The dynamic gold line signed boot, and is always the tions. How does the boot com- with the material, while also hav- completes the product and un- fruit of teamwork from experts in municate? What does the athlete ing to express the uncompromis- derlines the ALPINA trade mark different areas. With the graphic truly need? How does it commu- ing nature of sports, asceticism, in a dynamic stroke from the image we show the character nicate past successes. Can it be and dynamism in motion. front of the foot to the Achilles and functionality of the boot. In bold? Can it differentiate itself The red color contains a shade of tendon. The snow white logo is the last few years we have been from the competition? Will it be gold, which gives it a special fiery intentionally large and expresses aiming, as much as possible, for

VISIBILITY ON TELEVISION WAS ONE OF THE MAIN PRIORITIES.

A SIMULATION OF DIFFERENT COLORS AND MATERIALS OF THE INSIDE OF THE BOOT

WHAT MAKES A WINNER?

1 PAIR OF PERFECT BOOTS. PHOTOGRAPHY: Tomaž Gregorič Tomaž PHOTOGRAPHY:

FROM LEFT TO RIGHT: JAN JAGODIČ, JURE MIKLAVC, ROBERT KRIŽNAR, ELITE RACING

Welcome to the elite category

a unified image and harmony for athletes who make appearances Just imagine that you forget everything you the entire collection, which oth- at the world championships in know about boots, skiing, and competing. Your erwise consists of over 100 boots. the biathlon and cross-country f oot grabs your attention: imagine its move- The design of the visual charac- skiing. Their results confirm our ment; the way it breathes and works. Then ter of these boots is a special pas- leading place among manufac- sw lo ly, gradually, and layer by layer, equip it sion, and since we have available turers of similar footwear. with everything that the foot needs for con- to us an infinite amount of pos- Our racing service is responsible fident movement and perfect comfort. sibilities for improvement and for working with competitors, new approaches, the task is also on-time delivery of footwear, If you do the above process carefully, the result a great challenge every season. and any servicing at competi- will amaze you. The boot has two basic component The sport of cross-country tions. The main goal of working parts. One is responsible for stability, protection skiing is becoming more and with the athletes is to stay up to and the efficient transfer of power, while the other more popular among young date with the most demanding ensures a perfect fit. people. That is an exception- needs of cross-country skiing, ELITE boots are made for top athletes in cross-coun- ally positive incentive, which and to include any perceivable try skiing and biathlons, as well as all those cross- demands a new and relaxed findings we make into our con- country skiers who strive for perfection, and there- approach with design as well. tinuing development. fore want the best. The overboot completely covers And we look forward to all We are proud of the fact that the surface of the boot and ensures water resistance, these challenges. years of such cooperation have breathability, and an exceptional fit to the foot. The allowed us to succeed in cre- internal shoe is distinguished by an innovative lac- J an Jagodič is head of de- ating both trust and close re- ing system, quality materials and foot bed, which was signing the visual identity lationships with many of the designed after measuring the feet of competitors. of sporting footwear at best competitors, such as Petter The uncompromisingly perfected boot ensures ex- ALPINA. Northug, Dario Cologna, Lukas ceptional stability for the foot, and a great transfer Bauer, Petra Majdič, and Aino of power from the foot to the ski, without unneces- Kaisa Saarinen. We are con- sary loss of energy. A unique feature of the shoe is Constant contact vinced that this kind of cooper- the Thinsulate membrane, which increases comfort with winners ation and success will continue while also ensuring that during the competition the in the following seasons as well. skier’s feet will never get cold. Both boots from this All throughout cross-country elite family, the ECS and ECL, have received key inter- skiing boot production we have Peter Torkar atakes c re national recognition in the area of design: The Red been equipping athletes com- of good relations with Dot Award for design and the Good Design Award. peting at the highest level, and competitors in the name from virtually every country; of ALPINA..

As awarded by The Chicago Athenaeum: Museum of Architecture and Design 2009. 20

THERE ARE A THOUSAND WAYS TO BE BETTER. WE WILL NOT BUILD BY DESTROYING. WE WILL INNOVATE. WE WILL NOT MANUFACTURE WITHOUT REDUCING, REUSING, AND RECYCLING. WE WILL FIND WAYS TO BE CLEANER, MORE ENERGY EFFICIENT, AND MORE SUSTAINABLE. WE WILL NOT USE RESOURCES TODAY WITHOUT PRESERVING THEM FOR TOMORROW. WE WILL FOCUS ON QUALITY, RELIABILITY, AND SAFETY. WE WILL NOT WASTE. WE WILL PREFER NATURAL, BIODEGRADABLE, AND CHEMICAL-FREE CHOICES. WE WILL ACT WITH CARE.