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This Book is brought to you for free and open access by the Publications at Digital Commons @ Columbia College Chicago. It has been accepted for inclusion in Inside Journalism by an authorized administrator of Digital Commons @ Columbia College Chicago. For more information, please contact [email protected]. APRIL INSIDE 1994 ALIS A Newsletter Published by the Journalism Department of Columbia College

lishing by opening his own PLAYBOY TIPS HAT child care center. 1n addition business or teaching after his to the Playboy Fellowship, TO COLUMBIA graduation In June. Castillo has been honored Senior Omar Castlllo was ·omar has contributed \vith the John Fischetti Schol­ recently recognized for his hugely to the success of our arship for Columbia College outstanding achievement In student newspaper both as a In 1993. 1992, and 1991. the Journalism program and photographer and as manag­ The Playboy Fellowship In has been named as the recipi­ ing editor,· says NatLehrman. Magazine Journalism was es­ ent of the 1993 Playboy Fel­ J-department chairman. ·He tablished in 1990 and pro­ lowship In Magazine Journal­ has excellent skills In desk­ vides funds in the form of ism. top publishing that everyone stipends designed to encour­ Castillo began his studies finds useful. I am delighted to age students to pursue ca­ at Columbia Intent on pursu­ see him Win this award.· reers in Journalism. "Omar·s ing a careertn artistic photog­ Currently the managing talent and leadership role in raphy. After a meeting with editor of both the Columbia the Journalism program at Sun-Times photographer Chronicle and InsideJoumal­ Columbia make him a deserv­ John H. White and enrolling Csm, he also was a photogra­ ing recipient." said Cleo Wil· in his class, he switched his pher for Chicago Arts and son executive director of the major to photojournalism. Communication for three Playboy Foundation. Fellow­ During the past two years years. He recently completed ship recipients may use the Omar has developed a keen a two-month position at Chan­ funds to supplement their fi­ Interest and skill in desktop nel 26. He produced an an­ nancial aid, support an In­ publishing. He hopes to pur­ nual telethon that raises ternship or cover expenses sue a career In desktop pub- money for Hogar Del Nino, a that make it possible to con­ R iif~ .' tlnueU1etreducatlon."Through ~ ·· . .. "*"m:wsw sz;;. • oursupport of such outstand­ ·· ·-~,, ; Ing students as Omar, we ~.....­ - .., , hope to maintain Chicago's high standards of Journalis­ tic excellence.• added \Vllson. --Patricia Frey

THE BEST OF ALL POSSIBLE WORLDS The balance ofteaching and a career offers you "the best of a ll possible worlds,· says Rosemarie Gulley, a part-time instructor in the J-depart- ment. It means "you're al· ways in the thick of things.· working and teaching about the field. As a director ofMedia Rela­ media Information services tions for the Chicago Transit news and ls­ company with six magazines Authority. an instructor of su_es do you catering to the chemical and News Reporting II at Colum­ expect to cover In your first food processing lndustry. ·we bia. and an Instructorof Busi ­ Journalism Job? The race to prtde ourselves In even antici­ ness Ethics at the Metropoli­ control cutting-edge technol­ pating their needs.· he says. tan Pier and Exhibition Au­ ogy? The rtsc and fall and rise "It was not uni.ti I went to again of maverick business graduate school (a magazine thority. Gulley practices what people? Powerful battles for publishing program) that I real­ she preaches. government funding or deregu­ ized I could have the ideal ca­ She has been a part-time lation? The NAFTA? reer-·not just a Job-·ln instructor at Columbia for I 5 Journalists who pursue ca­ tradebooks." Hicks reports. "I)lls years. reers with trade and profes­ Job Is not borlng at all, and It's the "You learn and you teach. sional magazines And that these people-the dealers--1 write about you teach and you learn." she exciting. major stories can be \Jiho make It that way.· says. emphasizing thJs point Just part of a day's work. And Job seekers Interested In by clapping the back of one depending on the specific Job, a llndlng a s!mllar "perfect fit" trade/professional publication within trade and professional hand into the palm ofthe other reporter or editor can have publlcatlons should "have a rhythmically. much more time and resources good Idea of what they want," "It's not a guarantee." she than a daily newspaper Writer advises Hicks. For example. says. "but it means that you to develop. research, and con­ ask yourself the followtng ques­ will not stagnate as much as trol the content of stones. tions: you would if you did one or Of course this flies ln the face How much of my time wUl be the other.· ofmanyassumptlonsaboutedl­ spent researching. Writing and Her desire to teach stems torlal work opportunities with editing? If you would spend 75 from her mother. who Is sUll a magazines geared toward In­ percent of your time editing the Chicago PubUcSchool teacher. dustries and professlo,;is. "How work of freelancers. and you and her father who was a col­ exciting can the ball beartng ln· wanted a heavy reporting and dustry be?" the thinking goes. Writing expertence, the flt Is off. lege level educator. Gulley "This Job Is more fun. a bit \VU! I be writing lots of short never wanted to be a full-time less stressful, and I have more news and feature pieces, orwill educator. but she says teach­ control over the content of my I be working on In-depth. longer ing part-time "fuUllls" her. stories tha.-, a typical newspa­ cover stortes? The many things Gulley per Joumallsi." says Jennifer \Vhat Is the background of likes about Columbia are "its Hicks. as,,oc1ate editor for news the editorial staff? Did they smallness, commuterness, at Food Service Equipment & study and work as Journalists? and urban contemporary Supplies Specialist. The slick. Will I do most of my work style.· She thinks it's ·fantas­ four-color magazine published over the phone or w!ll I travel to by Cahner's Publishing In Des Interviews? tic" how so many students Plaines. IL. Is read by 22,000 Some of the questions po­ work and go to school. equipment dealers and dis­ tential employers In this niche She believes, "given the tributors nationwide. will be asking you are Identical whole information super high - "In the trade ax:ea. you're deal· to concerns of general newspa­ way, It Is Incumbent upon J· Ing with current problems your pereditors: Howstrongareyou.r students to be broadened in readers face. You're answertng Writing samples? the scope of the subjects that their need for good Won:na­ Did you study Joun1alism or they take ... particularly sci­ uon." says Jack Kapost, ma!\" English? Are your speaking. ence." ager of training and develop­ listening and phonesktlls Gulley received her master's mentatChlcago·s Putman Pub· s)'larp? Jµid bow good Is your degree from Roosevelt Uni- Ushlng Co. Putrna'n Is a multi- news Judgment? · 2 '

club and office of career plan­ has been for seven years. and ning and placement. honor­ says she IS not bored yet. ing Chicago sportswriters and Journal.ism has changed broadcasters. since Gulley began. Jim Brunetti, a host for the "It's a whole different ball J-club. introduced the event game." she says. We are liv­ by asserting that sports is ing in an "immediate world" news in Chicago -· from pub­ and the minute something lic television news. to cable happens we know about It, sports channels. to movies. she says. Chicagoans can't seem to get "With all of the knowledge enough sports information. and technology available to­ The panelists all talked day ·you can rearrange the about their entry Into the field. facts." Gulley says. "and that's What they had in common is Rosenuuie Gulley dangerous.· that none knew where they verslty In sociology, with a She says that some are were going when they started minor In psychology. playing fast and loose as if out. How then did she end up In there are no rules. Giangreco says he was a the field ofJourn alism? "Where is the integrityJour­ radio freak from the age of "Serendipity." she says. "It nalism has fought so hard to nine, and learned how to write Just happened, It evolved." achieve?" she asks. broadcast style by listening. It evolved, Gulley says. be­ Her advice to j-students: He never had any interest in cause the '70s was the Affir­ "Know who you are. It's okay television. Although he grew mative Action era and people to thlnk you're brilliant. but up in Buffalo. his goal In life of color were sought after to please don't have any delu­ was to work for radio In Chi­ meet Federal Communica­ sions ofgrandeur . Know your cago because. to him. it was tions Commission require­ own ability. Know that you like a "big Buffalo with more ments. are as good as you think you opportunities.· Her first stint was in 1972 are and the rest will be uphJII, He got his start at a radio on WLS radio as a reporter not downhill, but uphill." station in Dayton. Ohio, dur· and talk show hostess of the --Tanisha N. Douglas program "Point-Counter­ Ing his sophomore year at point." which aired nation­ Dayton University. His con­ SPORTS TALK AT ally. She worked at WLS ra­ nection was that his room­ dio for s\X months and then COLUMBIA mate was bartendIng with the became a news reporter for "Ifyou don't love this busi­ assistant news director. and \VLS-1V. ness it will eatyou alive,· says told him that Giangreco Gulley says she stopped re­ WMAQ-TV Sports Anchor sounded great in the shower. porting after 11 years because Mark Giangreco. Giangreco went to the inter­ she wasn't challenged by it Giangreco along with Steve view with no experience, and anymore. "Aller I do some­ Kashul of SportsChannel. lied his way into the Job. thing day in and day out for a Skip Myslenskl of the Chi­ He says being in the right lot ofyears. I bore." she says, cago Tribune. Bill Gutman. place at the right time is im­ "and I started to bore, and I producer for WMAQ·1V and portant, as are connections. needed a new kick.· Jeff Davis, Columbia College Somehow he made a connec­ Her new kick was with man­ Instructor and an indepen­ tion with NBC, doing week­ agement for fouryearsat \\11S- dent sports producer. spoke end sports news, and it turned 1V as Director of Community to Columbia students last out to be the beginning of a Relations. month about the sports me­ long career relationship. Gulley says she is ·still hav­ dia. He cautions students not ing fun· as Director of Media Theoccasionwasaluncheon to specialize in one aspect of Relations for CTA. where she sponsored by the Journalism Journalism. "The more you 3 know, the better chance you award winning producer who reporters at the ChicagoTri· have.· And, he adds, "Keep has worked forWMAQ-1V since bune, landed his first Job your bags packed and don't 1982. He's worked In Wash­ with relative ease. He was be afraid to travel.· ington, D. C .. and for the sports pursuing a 12-montb Steve Kashul was one of network (ESPN). master's In Journalism at NBC's first tnterns. After "Connections are every­ Northwestern. and received graduating from DePaul, thing,· be says. "Television is a half a dozen offers ln his he didsportslnElginll. where small business. I got Into It second year. he did everything from an­ because someone knew me "The difference from then choring to shoottng video to from an earlier Job." Gutman and now Is that Journalism being director. This helped says. His advice to students is wasn't as hip,· Myslenski him build his reel. He then to keep your contacts because says. worked at an NBC station In you never know when certain Histbeoiyis thatWa tergate NorthCaroltna, wherehekept people will need you for a Job. screwed up the system be­ In touch with his Chicago con­ Jeff Davis. after being dis­ cause everybody thought tacts. His dream was to work charged from the army. wrote they were going to get Rob­ professionally In Journallsm hundreds of letters all ·over the ert Redford and Dustin at a major television station. country, seeking a broadcast Hoffman to play their roles Eventually, he came back to Job ·· "any kind of broadcast as reporters In movies. His Chicago and landed a Job as Job,· be says. Someone from advice to students Is to get anchor at SportsChannel. ·1 his alma mater, Northwestern, clips and write as much as was lucky because they liked put ln a good word for him at possible to develop sfyle. the idea that I was from Chi­ WGN-1V and he got a Job. And The common thread cago. I knew all the high not knowing anything about shared by all the panelists schools and the history be­ television. be learned on the is that the business ls much hind them,· says Kashul. Job. He was writing his first harder to crack these days His advice to students Is to newscast when be saw a wire than it was In the past. But, get Internships at cable sta­ that somebody bad higbjacked while offering sympathy to tions rather than at the net­ a plane out of O'Hare Airport. today's J-students. they works. because you'll be able Three weeks later. Martin counsel not giving up and to work with the equipment Luther King was shot. Two Just hanging In until some­ and go out with reporters. weeks after that. Bobby thing opens. There was a Bill Gutman is an Emmy- Kennedy was assassinated. ·1 large turnoutof students for was learning by this event, and all seemed to doing during agree with broadcast Jour­ the most criti­ nallsn1 major Christina cal period In re­ Saraflnt. that • professional cent history," advice Is the best advice you says Davis. can get." He went from --Frances Palladino WGN·TV to WLS-TV and GET A JOB, SEE then to WMAQ- 1V. Now he's THE WORLD freelancing and Journallsts have access teaching In the to places many people will J-department of never see. This unwritten Columbia Col­ status allows us to experi­ lege. ence the world from prlv!· Skip Mys • leged vantage points. But Mark G!angreco and Frances Palladino lenski, one of you can't·· unless you ven­ the top sports ture out ofyour hometown. 4 should read Editor and Pub­ Usher (for newspapers), Folk>: TUTORING . (for magazines). Columbia Journalism Revtew, World .::Just in fromJ-depaj1:ment tutor. Jim Sulski (by ~e Joumaltsm Revtew and QutU; way, you ca,n offer Jim· congratulations on the birth of broadcast aspirants should follow Broadcasting and a brand new baby boy)~ Cable. Also, Carolyn Hulse ~Although the semester has Just gotten underway. posts a list of job advertise­ It's not too early to .mention the Joumallsm tutoring ments by region outside her center In the jow;nallsm office. Here, we'll assist you office. with your writing skills, review your class assign­ By contacting professional ments and help you oY-ercome reading difficulties. associations here orIn an area *Once again, l'cl like to stress that the tutoring you are Interested In, you can progI'llm ts notJustforthose students struggllngwtth get Information about poten­ slmple problems. It's a place where students clin get tial employers and start net­ a quick critique of their latest efforts, or a polish on working. The Society of Pro­ their latei,t.elass assignment. fessional Journalists has a program that matches em­ *Plus, it's absolutely free,. ployers with job seekers who "The centerwill beopen on Mondayafternoons from meet each other's criteria. 12:30 p.m. until 4:00 p ,m. and on Thursday after­ Conferences are a great noo~s from l :30p.m. unt115:30p.m. We'Ualsohave place to meet potential em­ access to the computer lab. ployers face to face and do *We pi:eferthatyou sign up In a,dyance, so cheek the some serious networking. reservation calendar In front of theJournalism office. Joumallsm conferences are We'll tiµte drop-Ins durtng the above hours If we're held throughout the year In available." cities all over the country on a variety of topics. Attending a conference In a city you are interested In can be a great Many j-students naively this career and your living Introduction to the market think that after graduation requirements. By the time there. they will simply be hired by a you have three semesters left, Before you startasking pro­ prominent Chicago publica­ you should have a good Idea fessionals questions. you tion. This presumption leaves of what you want to do after should be ready for theirs: graduates few opportunities graduation. "Why are you Interested In In an oversaturated, selective Research Is the next cru­ this city or In this position?" market. Limiting yourself to cial step. Books with lists of and "How will you translate Chicago and saving your ca­ potential employers In indi­ your experience Into this new reer planning until a month vidual cities and regions are job?" Famillartzeyourselfwith before graduation will signifi­ available on the second level the city's culture and read Its cantly hurt your chances of of the Columbia library. In publications and seminal ar­ finding a decent job. the Career Center (third floor, ticles. Determine what draws National and International Wabash building), and on the you to this city and what you job searches are complicated. fourth floor of the Harold wtllbringtolt. Youdon'thave but can be very rewarding. Washington Library. J-stu­ to become an expert on a The first and perhaps most dents should also be reading clty--you can't--but you difficult step Is deciding what j-trade publications to keep should have a good under­ position you are looking for up with their field and Job standing of your goals, moti­ and what cities would satisfy openings: print students vations, and quailties. If you 5 feel lost, there are books to writer or editor," explains the Gold says th at students help with all of this In the J-department chairman, "but should learn about good writ­ Career Center as well. you should understand the Ing by reading books and Many journalists, realizing whole concept of a magazine magazines. this Is an International field, -- not Just your specific Job. "We teach It all here be­ would like to see the rest of Then you'll be better at what cause we do what we teach," the world. But you hesitate you do. That's why we ask adds Gold. "So when you fulfilling your dream of going you to take design, produc­ leave Columbia -- if you're a abroad because you fear you tion and photo editing, as well magazine major -- you should will not be able to support as writing and text editing.· be able to get a job and really yourself. J-lnstntctor Stu Most instructors agree that understand ,vhat they're say­ Feller, who worked for publi­ In order to grasp the nature of Ing to you.· cations In Europe for several a magazine, students must --Diana Lopez years, says the International first understand that maga­ market is harder to break Into zine writing is different from BRUNNER than before but not Impos­ newspaper and broadcast INVESTIGATES sible. The easiest way to land writing. a Job overseas Is to work for Don Gold, thej-department's BETTER an American company that magazine program director, GOVERNMENT would send you to one of Its says that people working for a Terrence Brunner, who foreign offices. Although of­ magazine n eed to know how teaches Intro to Mass Media. ten overlooked but potentially to develop the concept that says that going to Columbia lucrative, working for com­ guides the magazine. College "Is a big plus because pany newsletters and trade "Once you have that con­ you get access to real players magazines should be consid­ cept," says Gold, "you can do In the real game.· He should ered, Feiler says. whatever you like In a maga­ know. Whether you would like to zine -- everything else wt11 fall Brunner Is the Executive live far away or simply stay Into place.· Director of the Better Govern­ here In Chicago, If you want a Thej-department's effort at ment Association, which for Job, you have to start work­ helping students accomplish the past 70 years has gained ing. Career planning Is a job the various tasks within a a national reputation for Itself, but the sooneryou start, magazine Is seen through the hard-hltting Investigations of the easier It will be. Start courses It offers. Lehrman government waste and cor­ thinking about where your and Gold agree that other ruption. Bnmner has been future wt11 be--you can't stay schools tend to teach some­ Involved with the BGA since here forever. thing called "print" journal­ 1971, after serving as a Spe- --Andrew Peters ism, which doesn·t recogntze that newspapers and maga­ THE GESTALT OF A zines. though both print, are quite different. Thus, many MAGAZINE curricula offer a news se­ In Nat Lehrman's point of quence with a couple ofmaga­ view, understanding the ·ge­ zlne courses tacked on, and stalt" ofa magazine is vital for then they declare It a maga­ students who are magazine zine program. This doesn't majors. The magazine acknowledge the ·gestalt" of program's gestalt. he says, Is magazines. And itdoesn 't rec­ a complete curriculum that ognize that students do not teaches everything that Is easily make the transition done In a magazine -- beyond from the rigorous structure of the student's specific Job. news writing to the freer style "We train you to become a of magazine writing. Teny Brunner 6 clal Attorney with the Orga­ media.· Studentsneverknow PLAYBOY nized Ctime and Racketeer­ whattoexpectwhentheywalk ing Section of the U.S. De­ Into his class each week. ATTORNEY COMES partment ofJustice. He says "I'm not In the cook-book TO COLUMBIA that he enjoys his work as a business." says Brunner. "I The J-department has "civic watchdog· and he Is don't explain to people what snared Its second Playboy extremely proud of the inves­ Is going on.· Instead, he may Enterprises' full-timer to tigations that the BGA has discuss an investigation and teach. Howard Shapiro, the conducted. let the students try to figure company's top lawyer and ex­ Leaning back In his chair things out for themselves. ecutive vice president, has at the head of the boardroom For Instance, in one class. joined the faculty to teach table in the BGA's Michigan Brunner shares with the stu­ Media Ethics and Law. (Play­ Avenue office, he does appear dents how the BGA exposed boy photo editor Jeff Cohen content. With Lake Michigan an Internal strategy for bring­ teaches a course In his spe­ In the background framing Ing land-based casinos to cialty as well.) his head, he listens to a group Chicago In 1992. According Since joining Playboy En­ of philanthropic consultants to their research, the casinos terprises In 1973, Shapiro has who saythey've been success­ had plans to target legislators held various legal positions. ful In managing mllllon-dol­ who they believed "would In 1977, Shapiro was named lar campaigns. Occasionally deal" on the gambling Issue. division counsel. and was re­ Brunner makes a witty com­ The BGA also found evidence sponsible for the company's ment, Just to keep them on of organized crime, a poor book, licensing. and franchise their toes. record of affirmative action operations. In May 1981, he After they leave, It's time to and the proliferation of street became Playboy's corporate get down to business. The crime around casinos. counsel. In November 1989, Board of Tlustees discusses Brunnerpresented these find­ he was promoted to Execu­ the currentpolicies regarding ings to the Illinois Senate just tive Vice President. His edu­ their Investigations for the before the enabling legisla­ cational background includes broadcast news media, some tion for the casinos was de­ a B.A. from U.I.C In English ofwhich Include: 60 Minutes, feated In com.mlttee. Brunner and a J.D. from Depaul Uni­ PrimeTlme Uve, WBBM-1V, challenges the class to inter­ versity College of Law. WMAQ-1VandWGN-1V. One pret the messages that casi­ Shapiro. who has guest lec­ of the things he agrees on Is nos are tiylng to sell. He tured In Don Gold's Magazine that news outlets should pro­ pushes them to think about Editing class, Is looking for­ vide scholarships for BGA in­ the Issues and come up with ward to an eventful semester. terns In exchange for the use their own answers. "I am really enjoying Colum­ ofvaluable Information found "I'm proud that people come bia. The people in the class In their Investigations. up to me later and say. 'I get It seem totally Involved and I Brunner believes in provid­ now -- that is really Interest­ feel that my experiences at ing opportunities for aspiring ing!'" Brunner says. "Some Playboy dovetail in a nice way Journalists and many have say to me this Is the best class with the class,· says Shapiro. gotten an excellent startwork­ they've ever taken." Even though Shapiro will ing with the BGA. He also Brunner offers a wealth of be using the required text for has been a part-time Instruc­ personal experiences from the the course, he plans on bring­ tor In the j-department for BGA that students probably Ing In cases he has reviewed. eight years. would not have access tooth­ as well as films and video "I really enjoy it." says erwise. He represents the phi­ materials. for his class to Brunner. "I love the kids." losophy behind Columbia Col­ study. "In terms ofdesigning Brunnerdescribes his style lege --learning from real play­ the class, I have the freedom ofteaching as "discussing ev­ ers In the real game. to do that. This course gives erything that occurs In the --Felicia .Morton the Instructor a wonderful 7 chance to explore real life op­ member) and Distinguished Norma won," says broadcast portunities with his or h er Service Award. journalism coordinator Rose students," says Shapiro. "I won this award In part for Economou. "She demon­ Sh aptro has a soft spot for winning another award,· said strated to us that there are night school students, be­ Green. a former president of many new frontiers for all of cause he attended law school the chapter In the '70s. us in developing new parts of atnight. Hesaysthatheflnds The other award was given the curriculum." It veiy Interesting that Co­ by MAC (Minorities and Com­ Green hopes the class lumbia College caters to such munication). a division ofThe opens students' minds entire a broad range ofstudents and Association for Education In range of possibilities in the he wanted to be part of Journalism and Mass Com­ worldofjoumallsm. Shefinds Columbia's vartety. munication. "Theywerelook­ that students become inter­ Like most Playboy execu­ ing for the best course cur­ ested lnallthe different votces. tives, Shapiro does not live up rently taught or In process of and that It helps them be­ to the playboy Image. He development, that dealt with come more creative. This spends a great deal of time minorities in the media,• says keeps the class fresh and ex­ with his family, which in­ Green. citing for her as well. cludes two children: a daugh­ That was Columbia's Alter­ "I love that class and I love ter who Is a freshman at native Press. The course fea- teaching." concludes Green. Vassar University and a son -.Judlth Jerulll who Is attending high school. Norma Green was Shapiro also loves to go to the promoted recently theater with his wife. "I re­ cently saw 'Kiss of the Spider to Woman' In Ne,v York and it run the J-graduate was wonderful," saysShapiro. program. Media Law and Ethics with Howard Shapiro sounds like turesstories generally ignored It also be wonderful and re­ or distorted by the main­ vealing. stream press. "We used to -Deborah Flick have Black Press In America In the j-department, but our course includes many more groups,· says Green. AWARD FOR MAC was looking for some­ one who taught a multi-eth­ GREEN'S nic and cross-cultural course. ALTERNATIVE and Green was it. It's notjust PRESS ethnic diversity. but all me­ "It's my own three-peat. I'm dia: aged. youth, disabled. in a league with Michael Jor­ homeless, prison media and dan now: says j -instructor much more. Norma Green on winning this Norma has been teaching year's Semi-Annual Recogni­ at Columbia since 1988 and tion Award(SARA). given by recently received her Ph.D. the Women In Communica­ from Michigan State Univer­ tions Inc.. Chicago Profes­ sity. She was appointed full­ sion al Chapter. Previously. time this semester, and was Green had won the Cub's Cup recently promoted to run the Award (for promising new graduate j-department. "We're veiy pleased that

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