Start-up Experiential Learning Program

April 2019 Photo by Florian Wehde on Unsplash Wehde Florian by Photo

program overview: the “ Start-up Consulting Challenge“ projects explained:

In our Hong Kong Start-up Experiential Learning Program, the students In 4 highly interactive workshops given by Andreas and Janina, the students embark on an experiential learning journey in Hong Kong – a unique learn how to generate value-driven as well as customer-centric solutions. The cultural melting pot that represents one of the worldʼs most significant start-up talkshow at the beginning of the program serves as an opportunity Let your students become financial centers and trade ports. In this jungle of skyscrapers, our for the student teams to gather as much project-relevant information as participants visit large global companies, discover the cityʼs intriguing possible. Moreover, the academic seminar held at the Hong Kong University entrepreneurial landscape and tackle a few of the issues this 7-million of Science and Technology (HKUST) ensures that the teamsʼ value-driven entrepreneurial consultants for people metropolis encounters. solutions are also established on a proper financial footing. On the last day of the program, each team presents its project results to a jury in form of a Hong Kong start-ups! Each student becomes a short-term consultant for local Hong Kong pitch and the winner takes home a fantastic prize. start-ups that provide real challenges to be solved. People & Friends offers some guidance and support for the student teams when working on In order to keep everyone energized and let the students absorb the local their "Start-up Consulting Challenge" projects. culture, we also take them to visit Hong Kongʼs main sights, enjoy a food walking tour, watch horse races and dine at a couple of trendy restaurants during our Welcome and Farewell Dinners.

program at a glance: 5 days, 30 students and 2 faculty members program schedule: Day 1 Day 2 Day 3 Day 4 Day 5 Arrival Monday Tuesday Wednesday Thursday Friday Departure Preperation Challenge Value accommodation, food & beverage Start-up Consulting Challenges Free morning Arrival Design Chain 4 hands-on workshops Time 1 hotel including daily breakfast HK Int. Thinking transportation Story 1 welcome dinner 4 workshop locations Airport Syste m Pitching exclusive VIP bus noon telling 1 authentic local food tour 1 academic seminar Thinking competition 5-6 student team presentations held on the bus individual 1 farewell dinner 6 unique team experiences Free Departure travel Free H Food 1 pitching competition afternoon K Time HK Int. arrangements Time Tour Airport Welcome Free cultural highlights visits team, organization & safety evening Dinner Sight seeing Time 1 sightseeing tour 4 company visits 2 program coordinators and trainers Fare Free Free 1 horse racecourse 4 start-up visits 2 local guides Free well Time Time 1 ʻSymphony of Lightsʼ show 1 Science Park 24/7 local emergency contacts Time Dinner schedule: featured partners Order of information: Logo, Company, Industry, Revenue/Background, Fun fact Arrival Day Day 1 - Monday

The students and faculty members arrive at different times and make 8:30AM: All participants gather in one of the hotelʼs conference OWN Academy their way from Hong Kong International Airport (HKG) to the rooms for a “Design Thinking“ workshop. First, Andreas and Janina Cosco Shipping education selected hotel individually. They receive detailed directions on how to announce each student teamʼs respective "Start-up Consulting trade offers an outside the classroom education get to the hotel in our ʻWelcome Info Packageʼ, which is e-mailed to Challenge" project, which the students will work on over the course of $798 M for Hong Kong students. They are approved all participants in time for their orientation session at the university the week. Second, the teams are introduced to parts of the Design It handles over 100 million by the Finnish Chamber of Education. prior to their departure. Please note: everyone should arrive at 4PM Thinking method, which they subsequently apply to their own projects. twenty-foot containers per year. at the latest in order to make it to the official welcome dinner at Design Thinking allows each team to use their creativity and come up with user-centric solutions for their product or service ideas, which they Lenovo Studio C 7:30PM. computer hardware will eventually pitch to a jury on Friday. Marketing/PR $44.3 B provides marketing, public relations and 7:30PM: Andreas and Janina China's largest computer design services. Founded by an award-winning welcome everyone in the hotel maker and the third largest Hong Kong jewelry designer. lobby and accompany the computer company in the world. group to the official welcome In preparation for this program, the student teams should do research dinner at Yum Cha – a dim on a company, start-up or important cultural/historical/political site to be Alibaba Urban Spring sum restaurant offering visited and prepare a 10-minute presentation. These presentations are companies e-commerce (wholesale) beverages Chinese cuisine with a given during the bus rides to each destination on our itinerary in order $37.87 B start-ups produces innovative water dispensers for contemporary twist. to prepare the group as a whole. It had 488m customers in 2017 Hong Kong. They aim to reduce the 1.5 The dinner lasts from - more than the entire US population. million plastic water bottles bought in HK daily. 8-10PM. After the workshop, our group is transferred to the Mettā – a club for Credit Suisse the Hong Kong innovation community to connect, share knowledge banking Imsight Medical Tech Inc. and bring ideas to life. On our way there, three student teams present $43.7 B medical solutions some background information on the start-ups we will be meeting at Swiss multinational investment bank offers an outside the classroom education that is involved in the Hong Kong the Mettā. This wonderful location will serve as the stage for a for Hong Kong students. They are approved start-up ecosystem. by the Finnish Chamber of Education. presentation on the overall Hong Kong start-up ecosystem as well as a start-up talkshow. The speakers in this talkshow will be founders or managers of different start-ups (including OWN Academy, Studio C, Urban Spring), some of whom have provided the challenges for the student consulting projects. The start-ups will each present their culture businesses and be open for questions from the student teams afterwards. Sightseeing Tour Our private sightseeing tour will cover some of the cityʼs highlights such as: > Victoria Peak – locally called The Peak, a mountain on the western half of with beautiful views over the city > Pottinger Street – iconic stone slabs street on which today shoppers can find a variety of costumes and props 2 hotel options: Please choose one of the following 2 hotels and inform us about the participantsʻ room preferences as soon as you can. > Central Mid-Levels Escalator – the longest outdoor covered escalator system in the world > Man Mo Temple – one of the oldest Taoist temples in Hong Kong paying tribute to the God of Literature (Man) and the God of War (Mo) Lanson Place Hotel Secret Food Tour 133 Hong Kong is a huge foodie-hub full of delicious dishes from all over the world but its the fantastic local food that , Hong Kong truly shows off this amazing city. If you don't speak the language getting food and knowing what to order can be very confusing. Our tour guide and food expert will help and take us on an adventurous culinary journey with mouth-watering local 4-star stylish and comforting delicacies, interesting culture and show the best hidden restaurants only known by locals. boutique hotel ʻSymphony of Lightsʼ Show Ibis Hong Kong Launched in December 2005, Hong Kongʼs ʻSymphony of Lightsʻ (or light show) has been selected by the Guinness World Central & Sheung Wan Records as the worldʼs “Largest Permanent Light and Sound Show”. 33 participating buildings located on either side of Hong No. 28 Des Voeux Road West Kongʼs Victoria Harbor make up the dazzling display of firepower that explodes nightly. Sheung Wan, Hong Kong Happy Valley Racecourse The Happy Valley Racecourse is one of the two racecourses for and is a tourist attraction in Hong Kong. An outing 3-star economy hotel in a great location here is one of the quintessential Hong Kong things to do, especially during the Wednesday evening races. The punters pack into the stands and trackside, cheering, drinking and eating, and the atmosphere is electric.

1-day excursion to Macau – Tian Tan Buddha (Big Buddha) Ocean Park – award-winning Dragonʼs Back Trail – Hong Hong Kong Disneyland – one – a major center of Buddhism amusement park (e.g. the Worldʼs optional a former Portuguese colony Kongʼs favorite hiking trail, of the two major theme parks in Hong Kong with the worldʼs that is known for its casinos a perfect introduction for in Hong Kong (the other Seventh Most Popular Amusement largest outdoor bronze statue, and luxury hotels today hiking beginners being Ocean Park) Park and 33rd Most Visited Tourist recommendations: the Big Buddha Attractions in the World by Forbes) important information

#safety #program payments #refunds and cancellation penalties #orientation #insurance #visa requirements Preperation #immigration costs During the program, the participants All program prices are in U.S. The People & Friends Experiential We reserve the right to cancel, alter, Prior to the program start date, we All participants (students and have at least two emergency contacts dollars. Program payments shall be Learning Program operates outside reschedule or amend our program at any provide a digital ʻWelcome Info accompanying members of The participants will be responsible they can reach out to: Andreas and made through bank transfer. Our the United States and is paid for in time. If a trip is canceled by People & Packageʼ, which can be distributed to all faculty) will be responsible for for any immigration costs, including Janina are available via their cell typical payment plan has an initial local currency. Should the value of Friends, all or a portion of the universityʼs individual participants in an orientation session held their own health and travel but not limited to airline, airport, phones 24/7. We advise one university deposit due 90 days prior to the the U.S. dollar change, we reserve payment will be refunded, pending the at the university. In this package the insurance coverage for their trip travel arrival and departure taxes or faculty member to serve as a third program start date, with the balance the right to increase our program cancellation date. If the university or participants receive e.g. different options to Hong Kong. The participants arrangements fees, passport costs and visa costs. person the students can contact in case due in full to People & Friends no price in proportion with the U.S. individual participants cancel, it may result of how to get to the hotel from Hong are covered for any damages The participants should ensure that of an emergency. Please note: our later than 45 days prior to the dollar value change. in a penalty of up to the full program Kong International Airport (HKG), caused, e.g. during a company they are eligible to travel to and digital ʻWelcome Info Packageʼ will also program start date. tuition, depending on the date of packing tips, information about travel visit, through People & Friendsʼs stay in Hong Kong for the duration entail details on how the participants cancellation. Verbal notice will not serve documents needed as well as the official professional liability insurance. of the program. can keep safe while abroad. as valid cancellation notification. start and end dates of the program. Day 3 - Wednesday Day 4 - Thursday Day 5 - Friday

Once everyone has enjoyed their lunch at the Landmark Mall, our 8-9AM: Daily breakfast debrief session between students and 8-9AM: Daily breakfast debrief session between students and 8-9AM: Daily breakfast debrief session between students and participants hop onto our private VIP bus for a sightseeing tour of professors professors professors the city covering highlights such as Victoria Peak, SoHo, Pottinger Street and the Central Mid-Levels Escalator. The tour ends on the 9:15AM: All participants are picked up at the hotel by our private 9:15AM: All participants are picked up at the hotel by our private VIP Kowloon side at the Ferry Pier in order for our group to make their VIP bus and are transferred to a spacebase meeting room. There, bus and are transferred to their next company visit at Credit Suisse – way across to the island side again with the historic Star Ferry. Andreas and Janina give their “Value Chain“ workshop in which the a Swiss multinational investment bank and financial services company, teams revisit their Systems Thinking results from the day before and which is also involved in the Hong Kong start-up ecosystem. On our Upon arrival on the island side, the students get some free time in the closely analyze their respective "Start-up Consulting Challenge" way there, one student team presents some background information Central neighborhood. Suggestions on things to do and where to projectʼs supply chains. With the input of Andreas and Janina, each on Credit Suisse to the rest of the group. grab dinner are given by Andreas and Janina on our way back to teamʼs goal will be to turn these supply chains into value chains, i.e. the hotel. The day ends at around 5PM. letting their solutions to the problems at hand create value not only for the designated customers but the Hong Kong community overall. 9:15AM: All participants are picked up at the hotel by our private VIP bus and are transferred to the HKUST campus for an academic seminar and workshop. The seminar is conducted by Marie Rosencrantz, professor for Social Entrepreneurship and Venture Philanthropy, who will teach the students about the financial structure and systems in Hong Kongʼs start-up world. The morning continues with a company visit at Lenovo – an investment holding company, which engages in the developing, manufacturing and marketing of technology products and services. After taking in the breathtaking views from the Credit Suisse offices On our way there, one student team presents some background on top of the iconic ICC building, a Credit Suisse manager gives a information on Lenovo to the rest of the group. Upon arrival, a more in-depth presentation about their company and its involvement manager gives our group a tour of the company grounds and in the Young Founders School (YFS). He is accompanied by the YFS provides a more in-depth presentation with some time for Q&A. director who will join in the presentation and lead the following Q&A session. The YFS director will also represent a member of the jury listening to the consecutive pitching competition. The Pepperdine Day 2 - Tuesday Following the academic seminar, Andreas and Janina give their faculty members, local start-ups as the “challenge givers“, Andreas “Storytelling & Pitching“ workshop in order to prepare all and Janina make up the remaining members of the jury to evaluate student teams for their pitches. Besides introducing everyone to the pitches. 8-9AM: Daily breakfast debrief session between students and Disneyʼs story spine method, they offer advice on how to deliver professors an excellent pitch and invite each team for a general rehearsal.

9:15AM: All participants are picked up at the hotel by our private VIP bus and are transferred to our first company visit at COSCO SHIPPING Ports Ltd. – one of the main players manufacturing containers and operating container terminals in the Port of Hong Kong. On our way there, one student team presents some background After lunch, our group is transferred to another company visit at information on COSCO to the rest of the group. Upon arrival, a Alibaba Group – a Chinese multinational e-commerce, retail and manager gives our group a tour of one of the container terminals technology conglomerate. On our way there, another student team The pitching competition, as the and provides a more in-depth presentation focusing on COSCOʼs presents some background information on Alibaba to the rest of the grand finale of the studentsʼ work, current and future activities. group. Upon arrival, a manager gives our group a tour of the is also held at Credit Suisse. Each company office space and holds a presentation about the company For lunch, everyone is taken to the Science Park – a regional hub for student team gets a challenging 3 After this visit, our group is transferred to the WHub (Hong Kong's history as well as its current global activities. innovation and technology development. The Science Park minutes in order to present their biggest startup community with meetings spaces) for our next (HKSTP) will also be the location of our next company visit at "Start-up Consulting Challenge" workshop, in which Andreas and Janina introduce the teams to the Imsight Medical Technology Inc. – an artificial intelligence projects to the jury. After a short “Systems Thinking“ method. In this workshop, the student teams company that offers intelligent medical imaging analysis. On our celebration honoring the winning learn how to visualize ideas, communicate and solve complex way to the Science Park, one student team presents some team with a prize, the students can problems more collaboratively and effectively. After letting the background information on Imsight to the rest of the group. Upon choose between plenty of lunch student teams engage in a fun exercise to understand the method, arrival, the Imsight director gives our group a tour of the Science options at the Elements Mall right Andreas and Janina help them to translate the learnings to their Park and provides a more in-depth presentation on the companyʼs next to the ICC. own projects. activities.

After lunch, our group is returned to the hotel to change into more comfortable clothing. Friday afternoon is comprised of more free time in the area before everyone gathers again at 7PM for the official Farewell Dinner at the TokyoLima restaurant. Our exciting journey ends with mouthwatering dishes from the Japanese-Peruvian fusion cuisine. The day ends at around 9:30PM.

In the afternoon, the students get some more free time in the SoHo neighborhood before gathering again at the Pottinger Street tram The day ends at around 6pm giving the students more free time in stop. From there, everyone embarks on a historical Hong Kong tram order to explore the city further on their own. Suggestions on ride which will take them to Happy Valley for a tremendously things to do and where to grab dinner are given by Andreas and popular event happening every Wednesday evening: watching Janina on our way back to the hotel. Additionally, a reminder is horse races on a uniquely situated racecourse in between Hong given to all student teams to send their final presentations for the Kongʼs skyscrapers. pitching competition to People & Friends by 10PM at the latest.

At around 9PM, Andreas and Janina accompany those who wish to leave back to the hotel. The day ends at around 10PM.

For lunch, everyone is taken to the more traditional Hong Kong neighborhood called Kowloon. Upon arrival, a private tour guide will take our group on an adventurous food tour letting the students discover a variety of local delicacies. The tour ends at Tsim Sha Tsui – a popular shopping area close to the waterfront – where the Departure Day students can enjoy some free time before gathering again as a group to observe the prominent ʻSymphony of Lightsʼ show at 8PM. The The students and faculty members check out of the hotel and leave at different day ends at around 8:30PM with Andreas and Janina sharing some times making their way to Hong Kong International Airport (HKG) individually. recommendations on where to grab dinner.