CATEGORY ADVICE 2019

• Market Insights • Must Stock Lines • Planograms www.bestwaywholesale.co.uk CATEGORY ADVICE Market Insight 2019

Must Stock Sharing SKU’s account for Must Stock Single Serve SKU’s account 46% of all Sharing sales. Maximise sales for 34% of all Single Serve sales. by stocking the Must Stock range of Maximise sales by stocking the Sharing products and merchandising Must Stock range of Single Crisps with double facings products and merchandising with (Nielsen, Independents & Symbols, L12WE 27.04.19, double or triple facings excluding <10% distribution) (Nielsen, Independents & Symbols, L12WE 27.04.19, excluding <10% distribution)

Healthier Snacking is a growth opportunity Sharing bags remain the biggest driver for Independents and grew at 32.5% in of growth in the category, Impulse in the last year growing at 19% in Independents (Nielsen, Independents & Symbols and & Symbols in the last year Total Impulse, L52WE 27.04.19) (Nielsen, Independents & Symbols, L52WE 27.04.19)

Crisps & Snacks are a highly Top Up accounts for 32% of missions in expandable category where shoppers Convenience, ensure you stock the Must make multiple purchases, Stock range of Sharing & Multipacks to i.e. multibuys in this category drives more meet shoppers needs snacking occasions and repeat purchases (Kantar Worldpanel 52w/e July 18) CATEGORY ADVICE Market Insight 2019

1 Focus on Must Stock products – ensure 5 best sellers are merchandised at eye level Use secondary locations near Beer and Wine to encourage more Sharing sales. with double or triple facings. Sharing bags over index in trips containing Beer, whilst more than 1 in 10 Top Up trips with Crisps, Snacks & Nuts also feature Wine. (Source: Kantar Worldpanel 52w/e July 18) 2 Baskets containing Crisps, Snacks & Nuts are 51% higher than the average basket. 6 (Source: Kantar Worldpanel, Take Home and Out of Home panel, Seasons & Events are key times to drive 52w/e July 18, Total Convenience Channel) incremental sales, particularly with Sharing formats. Use secondary displays during Christmas, Easter, Key Sporting Events, BBQ Season etc to maximise sales. 3 More shoppers buy Single Serve savoury snacks when they are merchandised near ‘Food To Go’ (Sandwiches & Chilled Drinks). Chiller Baskets ensure shoppers have the opportunity to purchase Crisps, Snacks & Nuts best-one has with their Food To Go. been voted ‘The Shoppers’ 4 Favourite Convenience Only 21% of shoppers in Independent and Symbol stores know what they intend to buy before they visit a store, providing a real opportunity to infl uence what Retailer for they purchase once they enter a store. More shoppers buy Single Serve savoury Snacks 2019’ snacks when they are merchandised front of store. CATEGORY ADVICE Must Stock Lines 2019

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

SINGLES

1 2 3 4 5 6 7 8 9 10 11 12 13 14

SHARING

15 16 17 18 19 20 21 22 23 24 25 26 27

SHARING MULTIPACK NUTS

28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 CATEGORY ADVICE Must Stock Lines 2019

WALKERS READY SALTED PM 65P MCCOYS RIDGE CUT 1 32.5G 5 FLAME GRILLED STEAK 47.5G SKU CODE: 585791 SKU CODE: 503887

WALKERS CHEESE & ONION PM 65P MCCOYS RIDGE CUT 2 32.5G 6 SALT & VINEGAR 47.5G SKU CODE: 585780 SKU CODE: 504041

WALKERS PRAWN COCKTAIL PM 65P MCCOYS RIDGE CUT 3 32.5G 7 CHEESE & ONION 47.5G SKU CODE: 585801 SKU CODE: 504052

WALKERS SALT & VINEGAR PM 65P SQUARES CHEESE & ONION 4 32.5G 8 28G SKU CODE: 585778 SKU CODE: 258978 CATEGORY ADVICE Must Stock Lines 2019

SQUARES SALT & VINEGAR PM 59P SMITHS FRAZZLES PM 39P 9 28G 13 34G SKU CODE: 585756 SKU CODE: 585667

QUAVERS CHEESE PM 59P WALKERS OVEN BAKED CHEESE & ONION 10 20.5G 14 37.5G SKU CODE: 585745 SKU CODE: 453134

SPACE RAIDERS BEEF PM 30P HULA HOOPS BIG HOOPS BBQ BEEF 11 20G 15 PM £1 87G SKU CODE: 599527 SKU CODE: 441651

SPACE RAIDERS PICKLED ONION PM 30P DORITOS CHILLI HEATWAVE PM £1 12 20G 16 80G SKU CODE: 599538 SKU CODE: 316593 CATEGORY ADVICE Must Stock Lines 2019

DORITOS TANGY CHEESE PM £1 NIK NAKS RIB ‘N’ SAUCY PM £1 17 80G 21 95G SKU CODE: 316614 SKU CODE: 441673

DORITOS COOL ORIGINAL PM £1 SENSATIONS THAI SWEET CHILLI PM £1 18 80G 22 73G SKU CODE: 316603 SKU CODE: 256353

QUAVERS CHEESE PM £1 WOTSITS CHEESE PM £1 19 52G 23 56G SKU CODE: 316760 SKU CODE: 316771

NIK NAKS NICE ‘N’ SPICY PM £1 CHEETOS TWISTED FLAMIN’ HOT PM £1 20 95G 24 72G SKU CODE: 441662 SKU CODE: 316814 CATEGORY ADVICE Must Stock Lines 2019

MONSTER MUNCH PICKLED ONION WALKERS READY SALTED PM £1 25 PM £1 68G 29 75G SKU CODE: 316782 SKU CODE: 585691

PRINGLES SOUR CREAM & ONION SKIPS PRAWN COCKTAIL PM £1 26 PM £2.49 200G 30 50G SKU CODE: 339814 SKU CODE: 441627

PRINGLES ORIGINAL PM £2.49 WALKERS MAX PAPRIKA PM £1 27 200G 31 75G SKU CODE: 339847 SKU CODE: 135011

WALKERS CHEESE & ONION PM £1 BEST-ONE ONION RINGS PM 59P 28 75G 32 75G SKU CODE: 585701 SKU CODE: 395768 CATEGORY ADVICE Must Stock Lines 2019

BEST-ONE CHEESE PUFFS PM 59P BEST-ONE INSPIRED HAND COOKED 33 75G 36 SEA SALT 150G SKU CODE: 395757 SKU CODE: 382327

BEST-ONE BACON RASHERS PM 59P BEST-ONE INSPIRED HAND COOKED 34 75G 37 SEA SALT & CIDER VINEGAR 150G SKU CODE: 395746 SKU CODE: 382338

BEST-ONE SALT ‘N’ VINEGAR STICKS BEST-ONE INSPIRED HAND COOKED 35 PM 59P 75G 38 CHEDDAR & CARAMELISED ONION 150G SKU CODE: 395770 SKU CODE: 382340 CATEGORY ADVICE Must Stock Lines 2019

WALKERS VARIETY BEST-ONE ROASTED & SALTED 39 6 PACK 41 PISTACHIOS PM 99P 65G SKU CODE: 159120 SKU CODE: 395668

KP ORIGINAL SALTED PEANUTS BEST-ONE SALTED CASHEWS PM £1.49 40 PM £1 75G 42 70G SKU CODE: 366844 SKU CODE: 395713 CATEGORY ADVICE Planogram 2019 2m x 5 Shelf

SHELF 1

SHELF 2

SHELF 3

SHELF 4

SHELF 5 CATEGORY ADVICE Planogram 2019 2m x 5 Shelf

SHELF 1

SHELF 2

SHELF 3

SHELF SHELF SHELF 1 SKUs 2 SKUs 3 SKUs BESTWAY BATLEYS BESTWAY BATLEYS BESTWAY BATLEYS 332608 332608 JACOBS BAKED CRINKLYS CHEESE & ONION FLAVOUR 105G 508118 508118 WALKERS MAX STRONG HOT CHICKEN WINGS CRISPS PM £1 323047 323047 WALKERS SQUARES SALT & VINEGAR SNACKS PM £1 68G 322173 322173 BUTTERKIST CRUNCHY TOFFEE POPCORN 85G 135011 135011 WALKERS MAX CRISPS PAPRIKA 75G 585691 585691 WALKERS CRISPS READY SALTED PM £1 75G 341411 341411 BUTTERKIST CINEMA SWEET POPCORN 85G 497698 497698 MCCOYS FLAME GRILLED STEAK 70G 585701 585701 WALKERS CRISPS CHEESE & ONION PM £1 75G 361012 361012 PRINGLES SOUR CREAM & ONION 200G 256353 256353 SENSATIONS THAI SWEET CHILLI PM 73G 316593 316593 DORITOS CHILLI HEATWAVE PM £1 80G 339825 339825 PRINGLES SALT & VINEGAR 200G 382340 382340 BEST-ONE HAND COOKED CHEDDAR & RED ONION PM £1 150G 316614 316614 DORITOS TANGY CHEESE PM £1 80G 360925 360925 PRINGLES BBQ 200G 382338 382338 BEST-ONE HAND COOKED SEA SALT & CIDER VINEGAR PM £1 150G 316603 316603 DORITOS COOL ORIGINAL PM £1 80G 360947 360947 PRINGLES ORIGINAL 200G 382327 382327 BEST-ONE HAND COOKED SEA SALT PM £1 150G CATEGORY ADVICE 2019

SHELF 4

SHELF 5

SHELF SHELF 4 SKUs 5 SKUs

BESTWAY BATLEYS BESTWAY BATLEYS 441673 441673 NIK NAKS RIB & SAUCY PM £1 316793 316793 MONSTER MUNCH ROAST BEEF PM £1 68G 441662 441662 NIK NAKS NICE N SPICY PM £1 95G 316803 316803 MONSTER MUNCH FLAMIN HOT PM £1 68G 366811 366811 HULA HOOPS BBQ BEEF PMP 87.4G 316782 316782 MONSTER MUNCH PICKLED ONION PM £1 68G 316814 316814 CHEETOS TWISTED FLAMIN HOT 72G 340952 340952 GOLDEN WONDER RINGOS CHEESE & ONION PM £1 316760 316760 QUAVERS CHEESE PMP 52G 366290 366290 GOLDEN WONDER SAUCERS BBQ PM £1 75G 316771 316771 WOTSITS CHEESE 56G 441616 441616 SPACE RAIDERS PICKLED ONION PM £1 CATEGORY ADVICE 2019

For more information including planograms and advice on other key ranges, go to www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting JULY RANGE