MAKE OUTFRONT YOUR STOREFRONT from Brick and Mortar to E-Commerce

MAKE OUTFRONT YOUR STOREFRONT From brick and mortar to e-commerce.

© 2020 OUTFRONT Media Inc. “OTTAWA-BASED SHOPIFY, AN E-COMMERCE PLATFORM THAT HELPS ENTREPRENEURS DO BUSINESS ONLINE, HAD MORE THAN ONE MILLION MERCHANTS SUBSCRIBED TO ITS SERVICE BEFORE THE PANDEMIC AND HAS SEEN INCREASED DEMAND FOR ITS SERVICE.”

SOURCE: CBC, April 20th, 2020

Consumers excited to be outdoors and receptive to out-of-home. Strategically located billboards drive local sales. Out-of-home has the lowest CPM. Creative teams with expertise to design campaigns for clients at no extra charge. Impression-based campaigns allow for complete market coverage at reduced CPM. Optimize impressions by reaching specific audiences with programmatic. Increase frequency by adding in mobile.

I have “….” because of an Outdoor ad (% yes)

Gone to a website 57% Taken a photo 30% Watched videos 34% Downloaded an app 32% Followed on Twitter/Instagram/Facebook 23% Clicked on an in-app banner 22% Phoned 20% Connected via QR code 17%

Drive 150km+ Population

Media Exposure in the hour before mobile activity OOH TV Radio Newspaper

43% 32% 28% 26% 27% 27%

12% 8% 9% 1% 2% 3% Social Search Shopping

SHOP BRICK & MORTAR SHOP ONLINE Yes No Yes No

11% 31%

69% 89%

more likely for consumers to click on a mobile ad after being exposed to the same ad on DOOH

14.28 WITH OOH +40%

10.24

5.57 5.97 4.58 3.73 2.94 1.37 Radio Digital Video Digital Print TV OOH Digital Display Search

Purchases made in the same half hour as exposure to OOH (%)

64% 62%

54% 52% 50% 49% 48% 42% 38% 35%

Grocery Fast food Lottery Alcohol Pet House & Pharma Finance Personal Restaurant Garden care

OOH STRATEGY: • 30% of total budget in OOH • Static and Digital • Mobile RESULTS: • +20M total impressions • 21,000 new account openings on website • 30,000 new sales OBJECTIVE: Increase awareness of a travel rewards card.

OOH STRATEGY: • Programmatic DOOH • Custom audience • Mobile RESULTS: • 35M DOOH Impressions • 12M Mobile Impressions • 0.10% Click Thru Rate (CTR) E-COMMERCE CAMPAIGNS