WHY THIS COURSE ?
HAVE A GENERAL IDEA OF THE ORGANIZATION OF THE FASHION SECTOR
Acquiring a global overview of the sector
Discovering the major players in the fashion industry
A precise vision of what is happening in Paris FASHION, AN INDUSTRIAL SECTOR
Optics 6%
THE SECTOR Perfumes and Textiles and clothing cosmetics IN FRANCE 45% 29% THE DIRECT TURNOVER OF THE FASHION INDUSTRY IS 150 BILLION €
Watches and jewelry 5%
Leathergoods and shoes 15% 2,7% OF THE FRENCH GDP
FASHION CONTRIBUTES DIRECTLY (€ 36 BILLION) AND INDIRECTLY (€ 31 BILLION), WHICH REPRESENTS 2.7% OF THE FRENCH GDP. EMPLOYMENT IN FASHION
FASHION CONTRIBUTES DIRECTLY (580 000) AND INDIRECTLY (420 000) TO 1 MILLION JOBS IN FRANCE THE FASHION SECTOR IN THE WORLD 75 60 58 THE DIRECT TURNOVER OF THE FASHION INDUSTRY IS 150 BILLION € PER YEAR 45 34 30 30 27
15
0 1990 1995 2000 2014
TEXTILES AND CLOTHING - NUMBER OF PEOPLE EMPLOYED BY THE INDUSTRY WORLDWIDE IN MILLION FOR THE FIRST TIME IN 2018, MORE THAN HALF OF THE SALES WILL HAPPEN OUTSIDE OF THE UNITED STATES AND EUROPE. THE PHENOMENA THAT WILL IMPACT THE SECTOR IN THE YEARS TO COME THE GROWTH THE MCKINSEY GLOBAL FASHION INDEX PROJECTS GLOBAL FASHION INDUSTRY SALES TO GROW BY 3.5 TO 4.5 PERCENT IN 2018 1. PREDICT THE UNPREDICTABLE
THE INTERNATIONAL CONTEXT HAS AN EFFECT ON THE PLAYERS OF THE FA SHION AND LUXURY SECTOR 2. GLOBALISATION REBOOT
THE DATA IS AT THE HEART OF A NEW DYNAMIC 3. ASIAN TRAILBLAZERS
THE ARRIVAL OF THE ASIAN PLAYERS 4. INDIVIDUAL AND PERSONAL
SELL EXCLUSIVITY AND LOVE 5. THE DOMINATION OF PLATFORMS
THE WINNING MODEL OF ONLINE DISTRIBUTION 6. OBSESSIVELY MOBILE
THE CONSUMER IS READY FOR MASSIVE ONLINE PURCHASES 7. ARTIFICIAL INTELLIGENCE HAS BECOME A REALITY
MAKING USE OF THE NEW TECHNOLOGIES
8. THE CREDIBILITY OF THE « SUSTAINABLE »
THE SUSTAINABILITY ON ITS WAY TO BECOME A REALITY 9. THE RISK OF PROMOTIONAL SALES
TOO MANY SALES CAN WEAKEN THE BRANDS AND THE INDUSTRY IN THE LON G R U N 10. THE START UP MENTALITY
THE START UP MENTALITY WILL GIVE THE INDUSTRY THE RESSOURCES TO INNOVATE STRUCTURING A CREATIVE SECTOR ORGANIZATIONS TO SUPPORT THE SECTOR THE FEDERATION OF HAUTE COUTURE
FEDERATING THEIR MEMBERS NEEDS THE « READY-TO-WEAR FEDERATION »
THE APPEAL OF FRENCH FASHION COMPANIES THE « DEFI » A NATIONAL PROFESSIONAL ORGANIZATION THE « MAISON DU SAVOIR-FAIRE » ET DE LA CRÉATION ITALY, THE UK AND THE US THA ALTA GAMMA
THE ITALIAN FEDERATION
THE BRITISH COUNCIL OF FASHION BASEED IN LONDON WHAT IS THE BRITISH FASHION COUNCIL ? THE CFDA (COUNCIL OF FASHION DESIGNERS IN AMERICA)
I N NYC WHAT IS THE CFDA? The heart of the sector THE MOST IMPORTANT FASHION WEEKS OF THE YEAR
WHAT HAPPENS DURING THE FASHION WEEK ? THE FOUR READY-TO- WEAR FASHION WEEKS
FALL/WINTER 2018/19 NEW YORK LONDON
SPRING/SUMMER 2019
milan paris The creative heart of the sector PROJECT DESCRIPTION
H A U T E COUTURE THE HAUTE COUTURE DESIGNERS
A SELECTION OF FRENCH HOUSES
ADELINE ANDRÉ GIVENCHY SCHIAPARELLI Artistic Director : Adeline André Artistic Director : Clare Waight Keller Artistic Director : Bertrand Guyon Watch the show here https://www.youtube.com/watch?v=ijZJ Watch the show here 69FFw9s THE HAUTE COUTURE DESIGNERS
A SELECTION OF FRENCH HOUSES
CHRISTIAN DIOR GIAMBATTISTA VALLI MAURIZIO GALANTE Artistic Director : Maria Grazia Chiuri Artistic Director : Giambattista Valli Artistic Director : Maurizio Galante https://www.youtube.com/watch?v=JLe https://www.youtube.com/watch?v=XlF https://www.youtube.com/watch?v=pG cRzyvy44 mktOBihQ NRYurazgQ THE HAUTE COUTURE DESIGNERS
A SELECTION OF FRENCH HOUSES
CHANEL ALEXIS MABILLE STÉPHANE ROLLAND Artistic Director : Karl Lagerfeld Artistic Director : Alexis Mabille Artistic Director: Stéphane Rolland https://www.youtube.com/watch?v=e9u https://www.youtube.com/watch?v=ag https://www.youtube.com/watch?v=Vd jHJJWb5w Mkki1qHAs VoLFZ_4J0&index=17&t=0s&list=PLr8 WPlsi7t2i7ZwrGaXGye_xmfY5SrHpL THE HAUTE COUTURE DESIGNERS
A SELECTION OF FRENCH HOUSES
JULIEN FOURNIÉ ALEXANDRE VAUTHIER MAISON MARGIELA Artistic Director : Julien Fournié Artistic Director : Alexandre Vauthier Artistic Director : John Galliano acceptée en décembre 2016 acceptée en décembre 2014 https://www.youtube.com/watch?v=SBt https://www.youtube.com/watch?v=275 https://www.youtube.com/watch?v=Xd Im2vPjSQ 9kj_CtfY&index=18&t=0s&list=PLr8WP uGRW5Vyxg lsi7t2i7ZwrGaXGye_xmfY5SrHpL THE HAUTE COUTURE DESIGNERS
A SELECTION OF FRENCH HOUSES
FRANCK SORBIER JEAN PAUL GAULTIER Artistic Director : Franck Sorbier Artistic Director : Jean Paul Gaultier https://www.youtube.com/watch?v=r3- https://www.youtube.com/watch?v=1h nbUx2qHk R6exirQY8&index=12&t=0s&list=PLr8 WPlsi7t2i7ZwrGaXGye_xmfY5SrHpL PROJECT DESCRIPTION
H I G H E N D J E W E L R Y - T H E H A U T E JOAILLERIE THE HAUTE JOAILLERIE HOUSES
LUXURY AT ITS FINEST
CHAUMET BOUCHERON CHOPARD
Watch here Watch here Watch here THE HAUTE JOAILLERIE HOUSES
LUXURY AT ITS FINEST
DIOR CHANEL
Watch here Watch here THE HAUTE JOAILLERIE KNOW - H O W - DIOR AS AN EXAMPLE THE CREATION OF THE HAUTE JOAILLERIE - DIOR PROJECT DESCRIPTION
T H E O F F CALENDAR