August September Vol 27 2005 No.4 Enjoy the Great British Beer Festival. See page 16. London Drinker is published by Mike Hammersley on behalf of the London Editorial Branches of CAMRA, the Campaign for Real Ale Limited, and edited by REAL ALE IS DIFFERENT Geoff Strawbridge. ast November a spokesman for Coors, one of the faceless global Material for publication should Lconglomerates that have replaced the ‘Big Six’ national brewers of the preferably be sent by e-mail to 1970s, was quoted in the CAMRA magazine, ‘What’s Brewing’ after the
[email protected]. company’s decision to stop brewing real ale. “Cask drinkers are very Press releases and letters by post should be sent to regional in their preferences and establishing a new national brand was just Tony Hedger, 7 The Square, Peabody too difficult”, said Paul Hegarty. “In fact we would question whether there Estate, Fulham Palace Road, London can be a truly national cask brand at all. With cask beer, traditional W6 9PX marketing and advertising just don’t work” Changes to pubs or beers should be reported to Capital Pubcheck, Hegarty put the big brewers’ retreat from real ale down to a marketing 2 Sandtoft Road, London SE7 7LR failure, but it did not seem to occur to him that real ale could instead be or by e-mail to marketed successfully on its flavours, the quality of its ingredients and
[email protected]. competitive pricing. And you don’t need to spend a lot if you cut out the For publication in October 2005, please bullshit of ‘premium branding’ that makes the quality of a product send electronic documents to the Editor inversely proportional to the amount of money spent advertising it.