Working for a Good Cause How RTL Group Employees Give Back
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16 December 2010 week 50 Working for a good cause How RTL Group employees give back Belgium United Kingdom Philippe Delusinne, Matt Cradle wins close to the audience The X Factor Germany Netherlands RTL Now available on I-Pad Anniversary episode of and I-Phone Editie NL presented by viewers week 50 the RTL Group intranet 16 December 2010 week 50 Cover: Sandra Thier, host of RTL II News, in Congo. 2 Working for a good cause How RTL Group employees give back Belgium United Kingdom Philippe Delusinne, Matt Cradle wins close to the audience The X Factor Germany Netherlands RTL Now available on I-Pad Anniversary episode of and I-Phone Editie NL presented by viewers week 50 the RTL Group intranet “Adding Life” RTL programmes like Télévie, RTL-Spenden- marathon und Idol gives back raise big money for aid projects. But RTL doesn’t just help on a grand scale. Backstage presents RTL Group staff members who devote themselves to charity on a personal level. Astrid Körner and the “Wishing tree” Luxembourg - 16 December 2010 The campaign was a resounding success: “The “Not much effort, two projects and their wishes complemented but a lot of joy each other perfectly to motivate as many for the kids” employees as possible to do a good turn,” says Astrid Körner, Explosiv editorial team, InfoNetwork Astrid happily. “Within a few hours during the afternoon, so many employees had taken a Astrid Körner, of the Explosiv editorial team wish list that none of the children’s wishes from at InfoNetwork, organised the “Wishing Tree” the home were left.” Direct debit mandates for campaign at the new Mediengruppe RTL the RTL Kinderhaus were also in high demand Deutschland broadcasting centre. The idea: and generated a pleasant side effect, as Astrid Children at a children’s home sent her their reports: “There was a lot of coming and going Christmas wishes – a total of 52 wish lists. and a lot of communication between the people A fir tree was then decorated with these lists, around the Wishing Tree. It was a nice feeling and employees could take a note and and a positive response from Mediengruppe fulfil the wish on it – each to the tune of RTL Deutschland.” around EUR 15 to 20. “Two years ago I helped the Wishing Tree campaign for the first time,” says Astrid. “This year, I got the Wishing Tree project going again myself,” says Astrid. Since the 52 wish lists were quickly snapped up, direct debit mandates of EUR 10 were then hung on the tree. The money goes to the RTL Kinderhaus children’s centre in Kölnberg, to finance such activities as joint visits to the movies. Astrid Körner presenting the result of the debit mandate campaign 3 week 50 the RTL Group intranet Ada got the idea for starting up the programme “Working on these from a previous company she had worked at charity projects makes which did a lot of charity work. “It’s wonderful me so happy that I always to see how these charity projects are stretch- ing employees to do things they may not have have a smile on my face” done before,” she says, adding: “Heading up the Ada La Greca, Executive Director Marketing & Communications, FremantleMedia Community Services team has also stretched me as a person and it’s great that everyone at In addition to her official role as Executive FremantleMedia North America has been so Director of Marketing & Communications at passionate about it.” Next year, Ada La Greca FremantleMedia North America, Ada La Greca would like to to help create a recycling scheme is also Head of Community Services. As part of for FremantleMedia North America as part of the this, she leads a team of employee volunteers overall CSR programme. as they organize charity events throughout the year. “The idea of doing good and at the same time Once a year – usually in December – an email is sent out to employees achieving an athletic goal” PietHein Donderwinkel, Senior Promo Director, asking them which charities they would like to RTL Nederland support during the following year. Employees are then invited to ‘pitch’ their charities to the Community Services committee. Eight of these The Roparun takes place each year for the past employee-suggested charities are chosen, and 19 years, a non-profit relay race from Paris to each charity is supported for a whole month Rotterdam. Hence the name Ro(tterdam) Pa(ris) during the following year. For the remaining four Run. It’s not only a unique running event but it months of the year, there are set charity activi- also has a commendable goal: raising money for ties, including a Food Collection at Thanksgiving people with cancer. The motto of the Roparun for a temporary relief centre to help the poor and is: “Aiming to add quality of life to the days that homeless. “Working on these charity projects remain, when no more days can be added to life” makes me so happy that I always have a smile on my face,” says Ada La Greca. “It’s great to see In 2010, 275 teams took part in the 530 employees getting excited about all the charities kilometre race – the longest non-stop relay race we work with, as well as some of the activities in the world. “This year was my first time,” says we’re going to do in their own communities. It PietHein. The RTL Nederland team consisted means a lot to them.” of eight runners: Wilson Boldewijn, PietHein Donderwinkel, Ib Haarsma, Nancy de Haas, Suzanne Helsloot, Stefan Stroet, Suzanne de Waal and Michael van der Zweep. “It was such a great experience that nearly everyone on our team immediately agreed to join again next year,” says PietHein. The RTL-Roparun-team 2010 RTL 7 covered the run with a total of six programmes, showing the preparations as well as the relay race itself. “The idea of doing good in combination with sports appeals to me. It’s Ada La Greca 4 week 50 the RTL Group intranet a great experience to run along with 275 other In 2005, Antónia Erős established the Egy csepp teams over three days.” For more information figyelem Alapítvány (One Drop Attention Foun- see RTL.nl/roparun. dation). She says: “I felt that running effective communication campaigns regarding diabetes is “I have never possible only in an organized way. I can honestly covered up my disease say that if I had not established the foundation, Hungary wouldn’t have what we call pharmacist in front of the public” treatment in Hungary.” The pharmacist treatment Antónia Erős, Host of Híradó, RTL Klub is one of the most important campaigns of the foundation, and is jointly organised with the Hun- As the host of the news programme Híradó on garian pharmacist organisations: since 2005, it RTL Klub, Antónia Erős is one of Hungary’s most gives everybody the opportunity to measure popular television personalities. She herself has their blood sugar in one of 850 pharmacies and diabetes and started her own foundation to help receive information about diabetes. “We started prevent this disease. In 2006 she was named with 55 pharmacies, today almost half of the a health ambassador. “I have had Type 1 dia- pharmacies offer this programme altogether betes for 15 years which means that I have to with measuring blood pressure and cholesterol,” use insulin five to six times a day, measure my says Erős. The foundation also organises Egy blood sugar level, ensure healthy nutrition and csepp Világnap (One Drop Day) every year, exercise frequently,” says Antónia. All of these partly to mark World Diabetes Day. Almost 9000 measures are necessary so that she can live people attended the event in Budapest this year. in a healthy way with diabetes, have fun with Says Antónia: “I am very proud that partly due to her children and work. “I have been hosting the my work, measuring blood sugar and paying at- news programme since 1998, and I try to talk tention to this dangerous, insidious disease that about diabetes on every possible platform. The affects several hundred million people around disease impacts the life of 1.5 million people, the world, is becoming more and more natural but half of them don’t even know about it. I have to people.” never covered up my disease in front of the pub- lic, as the feedback shows that my experience gives people strength.” “Every smile on a child’s face becomes a personal and professional success” Ivana Vujnović, Project Coordinator and Andrea Prelas, Assistant, RTL Televizija In late 2006, RTL Televizija founded the “RTL pomaže djeci” (RTL Helps Children) association with the aim of making a difference and embed- ding corporate social responsibility in the busi- ness strategy. Ivana Vujnović and Andrea Prelas are two team members in RTL Televizija’s social responsibility association, which operates as a charity fund and supports various children’s aid projects in Croatia throughout the year. Its main goal is to help sick, poor or mentally handi- Antónia Erős capped children and support the development of a safe, stimulating and creative environment for the children’s growth and education. Apart from dealing with the association’s most difficult cases during working hours, they continue after their working hours too. 5 week 50 the RTL Group intranet “Neox is sufficiently mature and relevant for social cimmitment” Bernd Reichart, Managing Director Digital Channels, Grupo Antena 3 This year, the Spanish digital channel Neox launched its ‘Hazte Eco’ campaign, which can be translated either as “get heard” or “go eco”.