MAY 2019 NAILSMAG.COM
Meet Our Cover Artist Gloria L. Williams PERSONAL PEDICURIST TO OPRAH!
Fix Your Clients’ Find Your Next Tech Foot Problems on SOCIAL MEDIA
GENDER
REVEAL دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com NAIL ART w w w . ALL-IN-ONE crystal clear Eliminate the sticky mess. The perfect blank canvas for color دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ Brush-on application. application and detailed nail art. deterland.com www. AVAILABLE AT AUTHORIZED DISTRIBUTORS, OR CONTACT US FOR MORE INFO: 800.275.1111 ditch the pots and Tubes.
SOAK-OFF SCULPTING GEL FOR NAIL EXTENSIONS
self-leveling formula .Easy to control, eff ortless application دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ Less fi ling needed. Reduces service time. deterland.com www. orlybeauty.com/pro CUT YOUR CORD Now introducing the 18G Unplugged™ rechargeable LED light. Finally, the ultimate performance in a rechargeable light. With consistent power that you can trust. 18G Unplugged™ with Intelligent Power Assist™ and Comfort Cure™.
Intelligent Power Comfort Cure™ Displays real-time Built-in handle 36 Watt Assist™ ensures Technology battery level and for convenience LED Light consistent power LED countdown when the battery is used
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. Hand & Nail Harmony, Inc. HM-10207 2019 © آﻣ ﻮ زﺷﮕ ﺎ ه آ ر ا ﯾﺸﮕ ﺮی د ﺗ ﺮ ﻟ ﻨﺪ www. det er l a nd. c om | gelish.com 8 2 4 2 4 7 US P 5 ,
9 8 A 5 T 5 5 E 4 N 3 T ,
9 8 7 7 3 0 9 7 4 5 3 3 1 7 ,
CONTENTS | May 2019 | Volume 37 | No. 4
FEATURES
42 Claim Your Specialty: Become a Foot Fixer We polled women ages 18-59 to find out what foot conditions gave them the most aggravation. Read their answers to learn how you can position yourself as a solution to these common foot frustrations.
48 Gender Reveal Nail Art — Oh Baby! With gender reveal parties becoming more and more elaborate, who’s to say your nail art shouldn’t be part of the fun? These nail ideas will excite your clients almost as much 12 as the big reveal!
TECHNIQUE 18 20 Demo: Aprés Nail 22 Behind the scenes of this month’s cover STYLE 24 26 Nail Art Studio BUSINESS 28 30 Crowdsourcing: How do you introduce clients to new product lines? 32 Social Media: Your New Best Recruiting Tool 16 50 HEALTH 36 38 Healthy Tech Q & A: Melissa Schumann IN 40 Consumer Foot Care Survey: What Women Want EVERY ISSUE
6 We Hear You 8 On My Mind 12 Nails File 15 Freebies 16 On the Road 50 Reader Nail Art 52 Product Spotlight 55 Deal Sheet 63 Ad Index 56 64 My Other Life
COVER LOOK دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ NAILS GLORIA WILLIAMS | PHOTOGRAPHER VU ONG deterland.com MODEL VIVIEN LEE WATSON | PRODUCTS USED FOOTNANNY www. 4 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com cnd.com CND, SHELLAC and VINYLUX are registered trademarks of Creative Nail Design, Inc. ©2019 Creative Nail Design, Inc. Nail artist: Tamara DiLullo. DiLullo. Tamara Nail Design, Inc. artist: Creative Nail Design, Inc. ©2019 of Creative trademarks registered are and VINYLUX SHELLAC CND, CND™ Vinylux™. only for available and Dimensional are *Ultraviolet
Shock this summer with urban shades. NEW BOLD COLORS.
Ultraviolet* Dimensional* Psychedelic Holographic Aura Psychedelic Psychedelic
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. WE HEAR YOU
WHERE IN THE WORLD IS NAILS MAGAZINE?
Publisher Michelle Mullen [email protected] Executive Editor Beth Livesay [email protected] Senior Managing Editor Judy Lessin [email protected] Over the years I have Associate Editor Katherine Fleming learned a lot from [email protected] NAILS Magazine and Contributing Writers thought I would pass it Michelle Pratt, Sree Roy, along to my students. Holly Schippers, Sarah Thompson
Sue Lafferty, Hair in Motion Guest Editor Valerie Ducharme Y Cosmetology Academy Art Director uiko Sugino New Bedford, Mass. [email protected] Graphic Artist Kandace Kuwahara [email protected] Media Operations Manager Carla Benavidez If you have a photo of yourself reading NAILS Magazine, send [email protected] it to [email protected]. Make sure to include your name, Production Coordinator Oliver Calonzo salon name, city, state and a brief synopsis of what’s going on [email protected] in the photo (where you are, what you’re there for, etc.).
www.nailsmag.com/momsandmanicures National Sales Shannon Rahn, (310) 533-2434 [email protected]
Moms Who For subscription inquiries: Manicure (888) NAILS-44, [email protected] Celebrate Mother’s Day with manicures Send business and done by mom. editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2507 Fax www.nailsmag.com www.footforwardsummit.com Chairman Edward J. Bobit (1961-2014) Foot Forward CEO Richard Rivera 2019 President Sherb Brown Chief Financial Officer Armand Del Duca The Foot Forward Summit CCO Cyndy Drummey returns to Atlanta, offering new classes, speakers, and networking opportunities. A BOBIT BUSINESS MEDIA PUBLICATION
www.nailsmag.com/bloglist/365nailart Connecting Beauty Professionals at Every Stage of their Careers Prom, graduation, Mother’s Day, and for every holiday in between, the 365 Days of Nail Art blog has you covered. Each day a new set is posted to our page, so check back دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ to get a daily dose of inspiration. deterland.com www. 6 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com light elegance WE’VE GOT GREAT CHEMISTRY
BEAUTIFUL SCIENCE Pure and natural ingredients for healthy hands and feet. Q&Lu Spa Essentials, the new, all-natural spa line from Light Elegance, is the ultimate in self-love and care. Great chemistry combined with premium ingredients—no artificial dyes or fragrances—results in a soothing spa experience tailored for hands, feet and skin. Q&Lu products are the new standard for clean, honest beauty—plain and simple. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. @lightelegancehq :: redmond, or :: lightelegance.com :: 541-526-1417 ON MY MIND Year in Review
hen interviewing for a job, supplying a reference, or writing an employee review, it’s not unusual to be asked W about strengths and weaknesses. For me, a person’s strengths always seem to come to mind easily. Weaknesses, however, can be a struggle to identify. Nevertheless, it’s important to recognize both of these areas to ultimately better yourself and your business. Something I like to do throughout the year is track my strengths My current nails by @tipsntoes_chelsea. and those of my supervisees. I keep a running list of all the things I feel I have accomplished throughout the year and a separate list for those I supervise. As a goal is accomplished or a project is well-executed, I make sure and add it to my list then and there so I don’t overlook anything when it comes time to write reviews. It can be helpful to keep a diary of dates and specific instances when an employee went above and beyond. For salon staff, you could copy and paste some of the positive online reviews if they reference a particular tech. Documenting your strengths and the things others facebook.com/nailsmag excel at can be used to bolster morale and make a case for raises or other rewards. @nailsmag When it comes to weaknesses, don’t nitpick. Keep in mind that concerns should be addressed as they come up and not be shelved @nailsmagazine for when reviews are done. Instead of thinking of something as a weakness, think of it as a goal for improvement. Whether nailsmagazine you’re your own boss or you’re running a salon, set goals that are achievable. Keeping goals realistic will only motivate you or your youtube.com/nailsmagazine employees further once achieved. Think about the big picture for your business and your team and determine what each person’s role is in that joint success. Reviews and job interviews can be opportune times to take stock of skillsets and achievements, and help plan for a better future. Don’t be afraid to consider both strengths and weaknesses honestly and communicate them effectively. Understanding and reviewing these traits not only make you a better manager, but a stronger professional.
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 8 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com آﻣ ﻮ زﺷﮕ ﺎ ه آ ر ا ﯾﺸﮕ ﺮی د ﺗ ﺮ ﻟ ﻨﺪ © 2019 NAIL ALLIANCE LLC. HM-9941© 2019 Paramount Pictures. All Rights Reserved www. det er l a nd. c om by Bedazzle Me,aluxeglitteroverlay thatgiveseachshade itsownmomentto Elton John’s risetofame.Thecollection featuresiconic shades complemented Introducing theRocketmanCollection incelebrationofRocketman,thestory sparkle andshine.
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BEDAZZLE ME Not available in Dip ✽ ✪ 16-PIECE DISPLAY دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. © 2019 NAIL ALLIANCE LLC. HM-9941 آﻣ ﻮ زﺷﮕ ﺎ ه آ ر ا ﯾﺸﮕ ﺮی د ﺗ ﺮ ﻟ ﻨﺪ www. det er l a nd. c om AVAILABLE AVAILABLE
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PHOTO CREDIT DAVID RALPH
PHOTO CREDIT BEAUTIFULLY LOVED Nail tech Jessica Escobedo provided services at the event. PHOTO CREDIT BARBARA DONNINELLI Austin Nail Salon Brings Manis to Mothers of Children With Cancer
Last May, Austin, Texas, nail salon Lacquer provided services to women who are rarely able to take time for themselves: mothers of PHOTO CREDIT PHOTO CREDIT chronically ill children. The Mother’s Day event ALEKSANDRA KINGO ALEKSANDRA KINGO was organized by Beautifully Loved, a group that provides wellness, beauty, and fashion experiences to families of children with pediatric Essential Reading for cancer and other chronic illnesses. “They work to help children battling cancer (and their families) Nail Art Lovers feel valued and loved,” explains salon owner In her book, Nailed It: Nail Fashion Technique, pioneering nail tech Carla Hatler. The salon had previously supported Marian Newman shares an in-depth look into a 20+ year career the organization’s annual children’s fashion show that has encompassed more than 50 British Vogue covers and benefit event, so they were happy to be invited to collaborations with many of the world’s most renowned fashion provide Mother’s Day services. designers and photographers. Always true to her own style of The event took place at the center where the creative curiosity, Newman reflects on some of her most outrageous children receive their treatment. The women and spectacular projects in this visually arresting book. It features received hair and makeup services as well as her work with supermodels, for advertising campaigns (including nails, and they went home with gifts, too. “We Dior and Alexander McQueen), on fashion shows (including Vivienne brought mini organic cuticle oils to give to the Westwood, Louis Vuitton, and Givenchy), and even on Lady Gaga moms to keep as a gift from us,” says Hatler. The music videos. Newman reveals the stories behind some of her most event was a welcome respite from the stress the iconic nail designs, shares the secrets to recreating these incredible women experience. “The moms usually never looks, and explains which essential tools are in her own kit. take time for themselves because they are always Nailed It is available at www.laurenceking.com. by their child’s side,” Hatler says. “They were so happy and grateful to have a day of beauty. And Read our Q&A with Newman at it was a rewarding experience for the beauty دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ www.nailsmag.com/newmanQA. volunteers as well.” deterland.com www. 12 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com WARNING: Temperatures are expected to soar with the vivid and sultry tones of our newest HEATWAVE collection. Sizzling, sexy and sophisticated, the HEATWAVE palette is a stylish and fashionable hotbed for the cool, the calm and the collected in all of us.
PARADISE FOUND SERIOUSLY CELSIUS MERCURY RISING DON’T GET TIDE DOWN
WATER YOU DOING? HOT THANG! LIFE’S NOT AQUAHOLIC FARENHEIT
CUCCIO HEATWAVE COLOUR COLLECTION IS AVAILABLE IN LACQUER AND MATCHING SOAK OFF GEL. YOU CAN ORDER INDIVIDUALLY, AS SETS OR IN 16PC DISPLAYS. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ FACEBOOK.COM/CUCCIOSPA INSTAGRAM @CUCCIOCOLOUR TO PURCHASE YOUR CUCCIO COLOUR: CALL, FAX OR ORDER ONLINE AT: deterland.com TEL: TOLL-FREE: FAX: cuccio.com www. #HEATWAVE 661.257.7827 800.762.6245 661.257.5856 NAILS FILE
Kieu Trinh Truong Friendswood, Texas “The Great Wave Off Kanagawa” by Hokusai
Kristy Homolya London “Sunflowers” The history of the Vietnamese-American nail salon is inextricably by Leonid Afremov linked to 20 refugee women who were the beneficiaries of Tippi Hedren’s kindness. Nailed It Send Us Your Mini Documentary to Masterpieces by May 9 Air on PBS in May NAILS’ Mini Masterpiece Contest allows you to Directed by award-winning filmmaker Adele Pham, the express your creativity and show off your skills documentary Nailed It explores the history of the Vietnamese- while paying homage to art’s greatest masters. To American nail salon from its earliest days and tells the tale of enter this year’s contest, all you have to do is select how a chance encounter in 1975 between 20 female Vietnamese a famous work of art and reproduce it on a nail tip. refugees and actress Tippi Hedren changed the face of the You may turn the nail tip sideways to accommodate industry. The film is tentatively scheduled to air on PBS’s America a horizontal painting. All entries must be received by Reframed on May 7. (Check local airdates at www.pbs.org/ NAILS by May 9. show/america-reframed.) Send your nail tips to Mini Masterpiece Contest, Told through personal stories and interviews, the film is NAILS Magazine, 3520 Challenger St., Torrance, CA intended to capture the “unforgettable and often hilarious 90503. Let us know the artist’s name and the title of saga born of tragedy” involving the struggle to assimilate and the original work of art and don’t forget to send your grapple with stereotypes. The film celebrates these female contact information, including phone number and entrepreneurial pioneers who successfully built careers for email address. Please also include a color print-out of themselves while simultaneously learning a new language, the original painting. culture, and land, as refugees from the Vietnam War living in the United States. For inspiration, check out winning nail tips from previous years at www.nailsmag.com/ You can view a trailer at www.naileditdoc.com. minimaster.
Join the Fun at Nail Camp East in May
After 10 years in the Seattle area, Nail Camp is moving to Atlanta, May 10-13. Nail techs can take part in four days of education, shopping, raffle prizes, and inspiration, along with keynote seminars from Holly Schippers and Amy Masters. A free workshop will be offered to help attendees create a winning image for NAILS’ annual Cover Tech Contest. “A hundred nail techs and tons of educators means wonderful, small classes and workshops,” says event organizer Jessica Hoel. “Eat meals hanging out with the educators you want to get to know and make lifelong friends!” .Nail Camp West takes place in Cascade, Idaho, October 25-28 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com For more information, go to www.nailcamp.org. www. 14 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com freebies giveaways
To enter to win, go to www.nailsmag.com/freebies by May 31.
NSI’s New Brush Line Enhances Workability Two lucky readers can win a set of NSI’s newly redesigned brushes. The brushes are color-coded based on use, perfect for storage and organization, and engraved with the brush name and NSI logo. They feature a lightweight metal handle and a vented cap for storage.
Step Into Spring With Lecenté’s New Collection Three readers can win the complete Lecenté Spring Collection, which features four new glitters and four foils that are sure to dazzle your clients. Tones of rose gold, silver, and nature-inspired pastels are just right for springtime services.
Explore Salt of the Earth’s All-Natural Body Products Three readers will receive an assortment of luxurious treatment products from Salt of the Earth, including Mineral Mud, Mineral Cream, Sugar Glow, and Salt Glow. Products are infused with natural ingredients like grape seed oil, Great Salt Lake salt minerals, shea butter, and moisturizing creams.
Congratulations to last month’s winners Three readers received En Vogue’s Lac It! Wine Collection; two readers received Orly’s Builder In A Bottle Intro Kit and GELFX دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ Spring Collection; and 10 readers received OPI’s ProSpa Advanced deterland.com Softening Gloves and Socks. www. www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 15 ON THE ROAD The W Nail Bar Columbus, Ohio @thewnailbar
www.thewnailbar.com
While on the Salon Fanatic Tour, I discovered the W Nail Bar, a popular nail chain in the Columbus, Ohio area with four locations in Columbus alone.
I visited one inside a DSW store in the Easton Market. The W Nail Bar has two of its four Columbus locations inside Designer Shoe Warehouses. Easton Market is the BY BETH LIVESAY EXECUTIVE EDITOR newest location for the chain.
The salon offers jetless pedicure tubs The salon area is in the back of the store, but is open enough Because of the W’s natural ethos, and clients pick their own handmade that clients can still peer out and view the shoe racks. the salon retails handmade cuticle scrub to complement their service. Shoppers can also look in to view the salon area. oils, lotions, and scrubs.
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ The W offers manicures, pedicures, reflexology, gel extensions, Like the W Nail Bar, DSW is a Columbus-born business, and naildeterland.com art. which sparked the partnership between the two brands. www. 16 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com Even more COLOR TO LOVE! A NEW full color bottle and NEW brush for the smoothest, easiest application. Up to 21 Days of Ultimate Shine and Wear.
™PROFESSIONAL FORMULAS | PROFESSIONAL RESULTS دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ ArtisticNailDesign.com © Artistic Nail Design • Nail Alliance - Artistic, Inc., Missouri USA • HM-9285 deterland.com SULTRY HEAR ME ROAR PIN UP PURPLE www. TECHNIQUE
Royal Marble Prom Nails 1 Jeannette Alfaro created this marble design, perfect for a special occasion. Follow her on Instagram @iluvurnailz.
1. Apply your base colors. Alfaro used metallic purple and white gels. Use colors that contrast with the purple for the marble look on the white nails. Alfaro used royal blue, fuchsia, and the same metallic 2 purple that was used for the base color. 2. With a thin detail brush, apply a small amount of nail polish over the white gel and dilute it with acetone. Apply it in random sections where you want to create the smoky marble look. Add more colors and dilute them with acetone until you’re happy with the look. 3. Use black acrylic paint to outline the whole nail and add black lines to create the look of veins going 3 through the marble. Add metallic gold gel on top of the black veins to give it a pop. 4. Add different sized Swarovski AB crystals and gold accents for a sparkly look. Use a matte top coat to seal in the design. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 4 18 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com Valenzuela Take a Tip From… Wendy Valenzuela When she applies larger crystals to nails, LeChat educator Wendy Valenzuela has a new method: She uses the brand’s dip system base and activator to adhere them. “First, I apply step two from our dip system (French base),” she explains. “Then I place the diamonds.” When she’s happy with the placement, she applies the activator around the crystal. “It will dry the glue and the embellishment will stick forever,” she says. How to Use a Cuticle Sciver Bit
Erica’s ATA’s Cuticle Sciver bit can be used to exfoliate the Before dead skin around the cuticle and nail plate. 1. Pull skin back with your thumb and gently push back the cuticle with a pusher. This will release the dead cuticle off the nail plate. Start in the left corner using Erica’s ATA Sciver bit at about 10,000 RPM in reverse mode (RPMs will vary depending on e-file and skin type). Pull the skin back and trace the cuticle with the round safety top, gently pushing the bit into the cuticle to exfoliate dead skin. Use the e-file in smooth passes with gentle pressure. Keep the bit parallel to the nail. 2. Continue filing in smooth passes at the base of the nail After until the cuticle has been reduced. Use a nylon brush to remove debris. Continue filing on the right side. Avoid dragging the body of the bit through the nail groove (doing so will over-file the nail plate). Rotate the client’s hand to ensure the bit is parallel to the nail. 3. Use the full body of the Sciver to exfoliate the fingertip and callused skin near the free edge. Use Erica’s ATA Polisher bit with a drop of cuticle oil to rehydrate the skin around the nail. This will reduce hangnails.
For more information, visit www.ericasata.com.
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 1 2 3 MAY 2019 | NAILS MAGAZINE 19 TECHNIQUE | demo
Aprés Nail Artisté ArtInk Artisté ArtInk lets you create watercolor, tie-dye, and marbling effects with water-based nail inks. Use the provided Blending Fluid as an eraser or blender to disperse the layers of colors and create a variety of different patterns.
For more information, visit www.apresnail.com.
1 2 3 4 Apply Aprés matte top coat Apply layers of Aprés Apply another color of You can mix and match on a white gel color coat ArtInk in a dabbing motion ArtInk around and on top of any number of ArtInk and cure. (not a dragging motion like the first color to create your colors to create depth. when applying gel-polish). design pattern.
5 6 7 8 Allow the nail to air dry Use Blending Fluid Use the Aprés Filbert brush Finish and seal with Aprés for five to 10 seconds. with the Aprés Stipple to clean up and fine-tune the Non-Wipe Glossy Top .Round brush to blend details with Blending Fluid. Gelcoat and cure دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ ArtInk color layers. deterland.com www. 20 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com ADVERTISEMENT AMP UP YOUR OFFERINGS Adding a Premium Pedicure
ith La Palm’s five-step Volcano Spa, you can W offer clients a memorable pedicure upgrade in the same amount of time it takes to complete a basic service. Convenient premeasured product packets — and bubbling volcano action — make this sumptuous service fun and easy.
Time to perform service: 50 minutes Suggested pricing: $45 per service Menu description: Relax and rejuvenate with the Volcano Spa Pedicure. Detoxifying volcano crystals create a fragrant explosion of bubbles that will invigorate your senses. Next, an exfoliating sugar scrub will polish and smooth your skin. A collagen cream mask with a soothing warm towel wrap will lock in moisture. As a final touch, enjoy a relaxing massage with collagen lotion to conclude this hydrating treatment. How to introduce it: Appeal to clients’ senses: Stack up Volcano Spa Pedicure boxes in an eye-catching display, let clients sample each scent and select their favorite, and talk up the service by describing — or demonstrating — the unique bubbling volcano action.
INSTRUCTIONS: 1. Have your client place her feet into a pedicure basin filled with warm water and add a full packet of Detox Volcano 2 Crystals. Spread the volcano crystals evenly throughout. 2. Immediately add a full packet of Detox Volcano Activator to begin the bubbling volcano eruption. To boost the fragrance, you can turn on the water jets. Allow feet to soak for approximately three minutes, then dry legs and feet with a towel. 3. Apply a generous amount of Exfoliating Sugar Scrub and massage gently to exfoliate the skin. Rinse the sugar scrub and towel dry. 4. Apply the Collagen Cream Maske evenly over legs and feet, 3 then wrap a warm towel around both legs. Allow the mask to dry for 10 minutes, then wipe off with the damp towel. 5. For silky soft results, massage Collagen Massage Lotion onto legs and feet until it has been completely absorbed.
La Palm Spa Products offers Volcano Spa in six alluring scents! To learn more about single use pedicure products and purchase Volcano Spa Pedicure in a Box visit www.buygeltwo.com/ 4 collections/volcano دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.lapalmspaproducts.com | @lapalmproducts | @lapalmspaproducts TECHNIQUE | behind the scenes
Gloria Williams A Personal Pedicure Gloria “the Footnanny” Williams is known for being the personal pedicurist to Oprah. Her 30-year nail career was inspired by the need to care for others and by watching her parents take care of their feet “the old-fashioned way.” “My parents taught me that when your feet feel great, you feel happy,” which is why Williams began focusing on pedicures. Who better to take on the cover of our foot care issue than the Footnanny herself? Follow Williams on social media (@footnanny) to keep up with her products and projects.
HERE ARE WILLIAMS’ STEPS FOR THIS MONTH’S COVER LOOK: 1. The Footnanny Treatment includes wellness beyond a pedicure. Williams performed this service on Belava Salon Furniture and the Footnanny Lined Basin. Soak feet in Footnanny soaking salts. 2. Perform pedicure. 3. Provide Footnanny Detox Treatment with Footnanny Foot Cream massage, reflexology, and leg wraps. 4. Polish toes. 1 2
Read more about Footnanny at www.nailsmag.com/gloriawilliams.
For more information,visit www.footnanny.com.
Follow Williams on Facebook, www.facebook.com/footnannybrand for more. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com 3 4 www. 22 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. STYLE
Extreme Elegance Nail artist and teacher Katie Barnes (@katiebarnesnailartist) is known for her mastery of extreme shapes. An international award winner, former NTNA competitor, and Scratch cover artist, she completed a photo shoot featuring blue and yellow edge nails with embellishments.
Go to www.nailsmag.com/katiebarnes to see step-by-steps for these nails.
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 24 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com PHOTOGRAPHY ARIENNE JONAS STYLE
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Chloe Reed Trina Wright Glam NailZ by Chloe Mani Pedi Spa San Antonio Honolulu دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ @glamnailz210 @oohsnaap deterland.com www. www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 25 STYLE | nail art studio
Rainbow Trout 1. Apply a white base using gel-polish or hard gel and cure. 2. Using hard gel or a deeply pigmented gel-polish, apply a thin layer of white, neon green, and neon pink vertically on one side of the nail. Do not cure. 3. Blend the three colors with a brush, moving from one side to the other until you get the desired blend, then cure. 4. Add different sized black dots over the green and Kim Stoddard, Hotlines Beauty Supply, Roy, Utah pink ombre. Cure and apply top coat. @kimstoddardnails
Denim & Floral 1. Carefully dip just the tip of a gradient art brush in white gel paint (Young Nails Mission Control). Paint vertical lines down the nail. (They don’t have to be perfect; it’s more of a distressed look.) Cure. Paint horizontal lines across the nail with a gradient art brush. Cure. 2. Paint the entire nail with a light coat of blue gel. Make sure the white lines can still be seen through the blue. 3. Use a darker shade of blue gel paint to add dimension to the edges. Create creases by painting the darker shade and then wiping it away with a flat brush. With a gradient brush and white gel paint, add a few patches of white fray details. Cure. 4. Cover the entire nail with a foil gel (Gellico Foil Gel) and cure for 20 seconds. Use a floral design transfer foil and carefully press the flowers Yolee Hicks, Las Vegas where you’d like them. Use white gel paint @dymenails and a small liner brush to paint leaf details. Cure. Top with a matte top coat (Kupa Gelfinity Top Coat Matte Gel Polish) and cure.
Springtime Spirit 1. Apply base coat and one coat of CND Shellac Vagabond. 2. Brush two to three strokes of CND Shellac Offbeat, Uninhibited, and Gypsy randomly until desired design is achieved. For each color, make sure to clean your brush before placing it back into the bottle. Cure in an LED lamp for one minute or UV lamp for two minutes. 3. Apply foil using a fine detail brush. Monica Abernathy, A Polished Work Nail Spa Lounge, Chicago 4. Draw designs using Poochiez Nails black gel paint. @apolishedwork Cure. Apply Wildflowers Top Coat Gel and cure.
For more nail art step-by-steps, visit Want to see your nail art how-to here? www.nailsmag.com/nailartstudio. Mail your tips (one for each step) and instructions to Nail Art Studio, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your When mailing us tips for Nail Art Studio, please mail them in a .name, salon name (if applicable), city, state, and contact information. padded envelope or box to keep the nail tips fully intact in transit دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 26 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com آﻣ ﻮ زﺷﮕ ﺎ ه HM-10530 آ .Incر ا ,Harmonyﯾﺸﮕ Nailﺮی & د Hand ﺗ ﺮ 2019 ©ﻟ ﻨﺪ www. det er l a nd. c om 714. 773.9758 Color Shown: Pop-arazzi Pose | | Made intheUSA gelish.com | morgantaylorlacquer.com Lacquer, Gelish and Gelish Your favorite colors are NOW available in ® Party Soak-Off Gel Polish, Soak-Off Gel Morgan Taylor 100 color trios100 there’s aformula and It’s timeto celebrate! Company, 3’s a ® Dip Powder! With over a shade for everyone! 2’s ® BUSINESS
Hit the Bleach: Clients Opt for Salon Teeth-Whitening Teeth-whitening services have left salon owner Hannah procedure. According to Smile Labs, the supplier Sass uses, Sass smiling. “Teeth whitening was one of the best things “the American Dental Association (ADA) and the Food we could have brought into our spa. It’s very popular,” and Drug Administration (FDA) have approved the use of says Sass, co-owner of Head to Toe Spa and Nail Bar peroxide for over-the-counter use. Our customers perform (www.headtotoespaandnailbar.com) in Saint Joseph, the teeth whitening (sometimes called teeth bleaching) Mich. “The whitener is easy for our clients to apply and procedure on themselves ... We are there to guide them and they love it for big events, like weddings.” verbally assist them during the chairside procedure, but Clients are set up in a secluded area of the salon and a we never touch their mouths or teeth, we never give dental staff member helps them to get a mouthguard in place. advice, and we never represent ourselves as dentists.” Sass “We explain how to apply the bleaching gel and after says the procedure is gentle on clients’ teeth and doesn’t they do that, we position the light so it’s pointing towards cause sensitivities. their teeth,” she says. “They sit for 15 minutes, and then Head to Toes’ teeth-whitening clients are offered they have the option to continue whitening in additional simultaneous add-on services, like reflexology and leg 15-minute increments. Single-sessions cost $99 and we or arm massage. “We also have clients who will get charge around $25 for each additional 15 minutes.” The their pedicures and manicures done during that time,” salon stores any leftover gel so the client can purchase she says. “The whole teeth whitening service goes with additional sessions later on without having to buy more. our philosophy of thinking everyone deserves to feel ”.It’s the fact that the client applies the product herself beautiful from the inside out دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ that skirts any regulations about performing a dental deterland.com www. 28 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com ISTOCK.COM/STOCKSTUDIOX Be sure that the price you charge matches both your customer’s expectation and the service you provide. A customer attracted to a lower, more economical price point is no different than someone attracted to a high-end price point. Both have an expectation for the price they are paying. Your job is to ensure that your price and service experience matches your customer’s expectation. — Michelle Max, Milady (www.miladypro.com)
Offer Convenience With a “Bridal to Go” Program
With four Illinois locations, Zano Salons has a large guest base, but co-owner Nick Provenzano didn’t feel the salon was capturing as much bridal business as it should. Two years ago, he began monitoring the bridal inquiries and learned that 95% of brides were looking for the salon to travel to them. After months of research, Zano launched Bridal to Go. One team member handles all bridal bookings, coordinating staff and upselling services before and after the wedding day. “We realized in our old model, staff were taking bridesmaid’s appointments at 8 a.m., and sometimes that would require eight techs at a time because each guest wanted to be in the salon the least amount of time possible,” Provenzano says. “Now, we can send two to three stylists to the wedding location, and it’s a lot more relaxed and easier to adapt if someone is running late.” (While Zano primarily provides hair services, mobile nail services would offer brides the same convenience and flexibility.) Zano charges a travel fee and auto gratuity, all of which goes to the staff members. Bridal to Go generated $20,000 in sales in 2017 after an April launch, and revenues have continued to grow since then. .This story first appeared in Salon Today دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 29 BUSINESS | crowdsourcing
This month we asked nail techs: How do you introduce clients to new product lines?
Introducing something new I always try out new products When I introduce a new can be a daunting task. It first before introducing them product line I always has become easier since to my clients. I post about it make sure to wear it first. I learned that it’s easy to on my social media and 99% Then as I’m wearing it introduce new things when trust is of the time they will text me asking and my clients are commenting on established with everything you do. about it or bring it up at their next my nails, I tell them all about my You also have to know every single appointment. I am a walking billboard. new products. Quite frequently detail about the new product and, @jgchef13 they want to try it too! most importantly, why you chose it and Via Instagram @naildbyamber how it’s going to benefit your client’s Via Instagram individual needs. Pam Luang, Opaque Nail Studio, Portland, Ore. @opaquenailstudio I wear some of the products myself for three to four weeks and My daughter and I always try show them. I also tell new products on ourselves them about my experience and first. Our clients are so used then ask if they want it as well. to seeing new things on us Usually promoting on my own nails all the time, that they come in and ask, works the best. “What's new?” Anything that is new @boorya we swatch, whether it's polish colors, Via Instagram chromes, pigment, or new nail art stuff. We put it on top of our lamps so when they sit down they immediately see Usually when I get it. We always post stuff on our social something new, media pages so sometimes they come I research products. in looking for it before they even sit I look into the pros and down at our tables. cons of the new product versus @bbrennan106 the current product and explain Via Instagram the benefits of the new product. Wear it! I usually show them how it works Candy Doerkson or what I personally like about Wear it first, and then offer it Via Facebook it. One hundred percent of the to the client at the same price time my clients are trusting of my they normally would pay for professional opinion and are not their service (only once, and if Get excited and tell them only open to trying new products, it’s more expensive). I usually just give a about it! I take teaser videos but are excited about it. discount, it makes people feel safe. and pics, and have it on my @b_dazzledbeauty @moonchild.nails desk, ready to be used. Via Instagram Via Instagram Dana Clifton Via Facebook
NEXT QUESTION: If you could change one thing about your work environment, what would it be? [Answers will be printed in the August 2019 issue.] Share your opinion on the topic by emailing your response by May 15 to [email protected]. Please include your name, .salon, city and state, and a high-resolution headshot with your response دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 30 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com ECHO® The ultimate combination of timeless elegance, luxury and dependability
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Social Media: Your New Best Recruiting Tool
With more vacancies to fill than nail techs to fill them, salon owners have to think creatively to fill openings. Some have turned to Instagram and Facebook to attract top talent — and found success.
BY STEPHANIE MITCHELL
aybe you’re looking for fresh graduates Heather Lewis first tried a Facebook Jobs posting, but found she had M with a positive better luck with an ad that invited applicants to email her directly. attitude and a hunger for learning. Maybe you’re searching for techs with several years of experience under their belt. In USE FACEBOOK ADS TO TARGET POTENTIAL EMPLOYEES either case, recruiting new staff There are some unique challenges to marketing your nail salon in a small town, members is one of the most and hiring new employees is one of them. When nail salons don’t have a large daunting challenges nail salon pool of people to hire from, they often have to come up with creative solutions. owners face. Whoever your ideal Heather Lewis of Heather’s Nail Boutique in Sandpoint, Idaho, has turned candidate is, we often hear the to boosted Facebook posts to attract local nail techs. “I must say that it is still same refrain: Good nail techs are incredibly difficult to find employees, especially in a small town,” says Lewis. extremely hard to find. “But I have had some luck with Facebook advertising.” You don’t want to sink too low Facebook advertising does allow you to promote a job opening, but Lewis in your expectations; otherwise didn’t have much luck with that: “I tried the Facebook Jobs feature and that there will be constant drama, didn’t seem to work well,” she explains. unhappy customers, and within “I did best with just stating in my ad that they had to email me to apply. In six months you’ll be looking for the last year I have hired two people through Facebook ads. It doesn’t sound someone new. But it can also be like much, but it’s a record for me in a small town!” challenging to find highly skilled Facebook advertising for nail salons can be as simple as posting a beautiful employees who aren’t already nail shot, like Lewis did, writing up a friendly description asking for help, and happily employed elsewhere. “boosting” it so it gets seen by the right people on Facebook. But who are the right In most fields, using word of people to target with an ad like this? mouth or traditional job posting “I found that when I try to target certain groups, such as an interest in nails sites would be enough. But faced or beauty, that I don’t have any audience,” says Lewis. “I also don’t want to with a small pool of qualified expand the area too much because realistically no one is going to drive more candidates, many salon owners than 40 miles to get here. Employees who have thought they were willing to are branching out with their make the commute usually decide they’re done by mid-winter. searches and they’ve found that Instead, I usually use an audience of 18- to 65-year-olds and I usually target one of the best ways to attract top women. I also limit the range to about 25 miles.” talent is through social media: on Lewis also suggests turning to clients to get the word out: “Your clients can Instagram and Facebook. be helpful. Ask them to share your post with their friends,” she says. “I even ”.thought of holding a drawing and to qualify they had to share my job post دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 32 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com آﻣ ﻮ زﺷﮕ ﺎ ه آ ر ا ﯾﺸﮕ ﺮی د ﺗ ﺮ ﻟ ﻨﺪ ©2019 Nail Alliance, LLC-Morgan Taylor HM-10612 MORGANTAYLORLACQUER.COM www.Color Shown: det er l a nd. c om
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Nail tech Courtney Crosbie’s post to a Facebook group resulted in a job offer from Tan-Tastic salon.
FIND NAIL TECHS IN LOCAL FACEBOOK GROUPS If you’ve ever visited a local Facebook group, you’ve seen that they’re often full of small businesses advertising their services. Courtney Crosbie is a booth renter at Tan-tastic salon in Calne, England. The owner of Tan-tastic found her because she was posting her nail services in a Facebook group. “The salon that hired me saw an advert of mine on a local Facebook group and offered me a job,” explains Crosbie, whose post stated that she would be returning to the area soon and invited everyone to check out her work. “I think it was to prevent me stealing their clients. Clever, because it worked!” The salon owner was impressed with Crosbie’s work and sent her a message asking if she might be interested in joining the team. “I was thrilled to be given such an opportunity!” Crosbie says. If you’re looking for an inexpensive way to scout new hires without spending lots of time, it might be worth scrolling through a few local Facebook groups. “I think this is a great way to find new salon employees,” says Crosbie. “Offer the local mobile or home-based techs a spot in your salon, then they aren’t competitors anymore!”
POST JOB OPENINGS ON INSTAGRAM STORIES If your nail salon is constantly looking for your next great employee, why not have a permanent job posting on your social media? It can be as simple as creating an Instagram “Stories Highlight” that stays at the top of your profile. This is exactly what Eunice Montes Hamaguchi, owner of BellaBar Beauty in Orange County, Calif., does to find new employees. “I have a consistent ‘Now Hiring’ on my Instagram Story,” she says. “I’ve gotten a few inquiries from it!” Promote your recruitment efforts by creating an Instagram All it takes to implement this easy job posting “Stories Highlight” that stays at the top of your profile. is some basic graphic design (you can do it with Canva) and an Instagram profile, making it a .simple and effective recruitment tool دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 34 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com Local nail hashtags are a good way for salon owners to find area nail techs who might be seeking a change.
SEARCH FOR THE PERFECT HIRE THROUGH HASHTAGS If nail techs aren’t coming to you, why not go searching for them? One of the best ways to uncover new and exciting nail techs is through Instagram. They’re on this platform daily, showing off their work. By looking at their profiles, their photos, and their descriptions, you can get a good idea of both their skill level and their personality. A great way of finding these profiles is through Instagram hashtags. Do a bit of digging for local nail- based hashtags and you may just come across some gems. That’s how Brooke Creech found her job at Bella Nail Bar in Dayton, Ohio. ASHTON HARLAN “When I first started cosmetology school I knew I #NTNA6XNSI - WINNER! wanted to specialize in nail art, so I started a nails-only Instagram account to show my art,” says Creech. “I posted every bit of work that I was proud of and always ngrat sht n! tagged the location as Dayton, Ohio, so salons would know it’s where I am. I also used the #DaytonNails NOW IS THE TIME TO TRY NSI and #DaytonNailTech hashtags on every photo.” Two weeks before graduation, a salon in the area with an SPECIAL SALE! opening discovered her work by browsing through the #DaytonNails results on Instagram and offered her an interview. “I had a job the day I got my work permit % after graduation because I was so vigilant about using 30 OFF social media to put myself out there!” Creech is now an educator, and she gives the same YOUR ONLINE ORDER! advice to nail salons about how to find new employees through social media. “Now when I travel to other USE CODE: schools, I make sure to tell that story to new nail techs so ASHTONXNSI they can do the same in whatever city they want to work in. The salon I currently work in is hiring and I’ve been helping with finding prospects in the area by searching the same tags that helped my first salon find me.” N Building a community, one nail at a time. WWW.NSINAILS.COM | 800.354.6741 | @NSINAILS
Stephanie Mitchell is the owner of Sunnystorm Marketing Promo valid through August 2019. Excludes sale items, (www.sunnystorm.marketing), which specializes in NSI University Tickets & cannot be combined with any other دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ helping beauty businesses grow their client base and discount. Only valid online at - www.nsinails.com deterland.combrand themselves online. You can find more advice on her
www. blog at www.sunnystorm.marketing/blog. www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 35 HEALTH May Is Skin Cancer Awareness Month Beauty professionals have a unique opportunity to view their clients’ skin and nails up-close and note changes that may be early signs of skin cancer. You
also have your client’s ear when it comes to health Unlike most cancers, skin cancer is easy
and beauty advice — and the number-one tip for to SPOT. Detect skin cancer early by maintaining young-looking skin and reducing the examining your skin regularly. If you risk of skin cancer is to avoid the sun’s damaging have a spot that is changing, growing, ultraviolet rays. itching or bleeding, or a new mole, Share these tips from the American Academy make an appointment to see a dermatologist. Find a of Dermatology on limiting sun exposure. free skin cancer screening It is this obvious. • Remember that the sun’s rays are strongest in your area, get involved
between 10 a.m. and 2 p.m. If your shadow is in the movement, and shorter than you are, seek shade. find more information at • Wear protective clothing, such as a lightweight www.SpotSkinCancer.org. long-sleeved shirt, pants, a wide-brimmed hat, and sunglasses, when possible. • Generously apply a broad-spectrum, water- resistant sunscreen with an SPF of 30 or higher.
(Broad-spectrum sunscreen provides protection © 2012 American Academy of Dermatology. Use of this poster does not imply product or service endorsement by the American Academy of Dermatology. from both UVA and UVB rays.) • Apply enough sunscreen to cover all exposed skin; most adults need about one ounce — or enough to fill a shot glass — to fully cover their The ABCDEs of Melanoma body. And don’t forget to apply to the tops of the feet, neck, and ears. Urge clients to consult a dermatologist immediately if • Use sunscreen whenever you are going to be you notice any moles or pigmented spots that exhibit outside, even on cloudy days. these signs: • When outdoors, reapply sunscreen every two hours, or after swimming or sweating. A = Asymmetry. One half is unlike the other half. • Use extra caution near water, snow and sand, as B = Border. An irregular, scalloped, or poorly they reflect the damaging rays of the sun, which defined border. can increase your chance of sunburn. C = Color. Color is varied from one area to another; • Avoid tanning beds. Ultraviolet light from has shades of tan, brown, or black, or is sometimes tanning beds can cause skin cancer and white, red, or blue. premature skin aging. D = Diameter. Melanomas are usually greater than • Perform regular skin self-exams to detect skin 6 mm (the size of a pencil eraser) when diagnosed, cancer early, when it’s most treatable, and see but they can be smaller. a dermatologist if you notice new or suspicious E = Evolving. A mole or skin lesion that looks different spots on your skin, or anything changing, from the rest or is changing in size, shape, or color. .itching, or bleeding دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 36 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com Change the Way You Shake! PROFESSIONAL GEL-POLISH SHAKER
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Smooth-e Base Coat Tackles Aging, Ridged, and Dry Nails
Essie’s new ridge-filling base coat, Smooth-e, combats more than just ridges. Essie global lead educator Rita Remark outlines several of its uses. QUIRIES DEALER EN • Nail discoloration. Discoloration can be due to natural yellowing or WELC ME whitening of the nail or surface stains from food or nail polish. Smooth-e comes in a tinted, creamy formula that works to conceal discoloration and other imperfections. $ 99 • Dryness or flaking. As we age, the nails retain less moisture, which 139 can lead to dryness. Smooth-e combats dryness with ceramide, which Includes shipping within the continental U.S. hydrates and prevents moisture loss. Similarly, it protects dry, flaking nails, especially during cold, dry winter months. • Rotates over 500 RPM (revolutions per minute) • Ridging. Another sign of age is ridging. Smooth-e works to smooth • Automatic 60 seconds per cycle ridges, and for clients with extremely deep ridges, gaps, or dents, • Smooth and quiet operation Gel-Setter top coat can be used as well. Its slightly thicker consistency • 110 - 240 Volts AC universal power glosses over uneven nails, producing a glass-like surface. • Simple and safe mechanism to secure For more information, go to www.essie.com. the bottle in place • Ergonomic and space saving design • Zinc die-cast for maximum stability • Works with most bottle shapes, brands or types health tip • Reduces time taken to complete mani-pedis • Eliminates shrinkage and streaking due to poor mixing Start your day with a positive mindset. The By rotating in a side to side and up and down morning sets the tone for the day. Instead of motion, ProShaker produces an even consistency of the gel without introducing bubbles looking at the news or checking email first thing, do something calming and uplifting. Make a list Still Available of what you’re grateful for. Read something inspiring. Listen to music that evokes joy. — Ashley Ellington Brown, A Beautiful Morning www.proshaker.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 37 HEALTH | healthy tech Q & A
Healthy Tech: Melissa Schumann For Portland, Ore.-based nail tech Melissa Schumann, horseback riding provides stress relief — which helped her get through cancer treatment.
Tell us a little about yourself and your career. I got my nail technology license in 1998, fresh out of high school. I struggled over the years to make working in the salon my only job. I went back to school in 2011 to get my bachelor’s degree in criminal justice. At that time, I left my 9-to-5 job and went back into the salon, since it allowed me to have the flexibility to go to school full time. I graduated in 2014 and decided to continue moving forward with my nail career. In July 2015 I was accepted into an educator training that was put on by Hand and Nail Harmony. I love being an educator. In November 2016 I was diagnosed with stage 1 ovarian cancer. I had major surgery and six rounds of chemotherapy. I had treatment every three weeks — I’d work for two weeks and take one week off. It was a really tough eight months. In April 2019 I will be two years post-chemo and I’m currently cancer-free.
How did you first get into horseback riding? My parents got me horseback riding lessons when I was in fifth grade as a Christmas present. I was instantly hooked! I took a variety of lesson styles until I was a sophomore in high school. I got back into horses when I was about 25.
How do you make time for horseback riding? I work four days a week. On at least two of my days off, I’m either out riding or at the barn. During the summer, I will take a few Saturdays off so I can go horse camping with friends.
How does horseback riding help your health? Spending time at the barn or out riding brings me into the moment. I become completely focused on what is happening directly in front of me, which allows me to forget about the outside world for a bit. It can be very dangerous to be distracted, especially while out riding. During chemo, spending time with my horse was the only place I could go and not feel like a cancer patient. Even now, I use that time to clear my mind, especially when I’m struggling with stress.
Are you a healthy nail tech? Do you have any advice for nail techs going through a We want to hear your success stories. Email difficult health situation? [email protected] to find out how Don’t be afraid to ask for help. Be very clear and honest with you can be featured in our Healthy Tech column. your clients; you might be surprised how accommodating they’ll be. Also, find your happy place. Whether it’s the barn, ocean, mountains, the gym, etc., it will help you get through anything .and everything دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 38 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. HEALTH
Consumer Foot Care Survey: What Women Want Our survey reveals consumers’ attitudes, habits, and needs when it comes to caring for their feet.
Pedicure business is up. According to our most recent survey, 60% of nail techs say their pedicure business has increased over the past 12 months, versus just 5% who say it’s gone down. By surveying consumers (we polled women aged 18 to 59 who live in the U.S.), we hoped to better understand what their needs are when it comes to the health of their feet and what opportunities are available to nail techs to meet those needs with different types of pedicure services and retail items.
How often do you visit a salon How likely are you to buy the following foot care for a pedicure service? products if they were recommended to you by a Never 24% salon professional? (Percentages are those answering that they were at least “moderately likely”) Rarely 22% Callus softener or foot soak...... 52% Couple times a year 18% Product to reduce callus buildup ...... 44% Every few months 19% Product to reduce toenail discoloration...... 42% Every month 4% Foot massaging device...... 40% Every 2-3 weeks 11% Product to prevent or cure ingrown toenails ...... 40% Every week 2% Compression socks...... 38% Toenail clippers...... 36% Specialty footwear ...... 36% Medical-grade antifungal products...... 34% Scented lotion or cream ...... 30%
Do you agree with the following statements? (Percentages represent respondents who said they agreed with the statement) Getting regular pedicures is a luxury...... 80% It’s easier or more pleasant to have someone else do my pedicures...... 66% Getting regular pedicures keeps my feet healthy...... 42% I’m concerned with sanitation or infections...... 40% دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 40 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com Have you ever experienced any of these foot Have you ever visited a podiatrist for a foot condition? conditions yourself? (Percentage saying YES) Dry, cracked skin or heels 24.5% Bunions/corns/callus 16.1% 48% 52% Yes No Ingrown toenails 12.9% Arthritis 8.4% Sweaty feet 7.7% Plantar fasciitis 7.1% Torn or missing toenails 6.5% If a salon that specialized in foot care and pedicures Smelly feet 5.8% was conveniently located to you, how likely would Fungal infection 5.2% you be to visit? Completely likely ...... 14% Very likely...... 13% Moderately likely...... 26% Slightly likely...... 28% Not at all likely ...... 19%
Learn more about expanding your foot care business at NAILS Foot Forward Summit. For more information, go to www.footforwardsummit.com. N
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PLEASE CONTACT YOUR LOCAL NAIL SUPPLIER OR CALL LURACO HEALTH & BEAUTY, LLC. AT 1-800-483-9930 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 41 Claim Your Specialty: BECOME A FOOT FIXER
We polled women ages 18-59 to find out what foot conditions gave them the most aggravation. Read their answers to learn how you can position yourself as a solution to these common foot frustrations. BY MICHELLE PRATT
If you’re a tech looking to grow your business, you need a USP: a “unique selling point.” That’s a fancy way of saying you need to differentiate yourself and your services from other techs and salons so you can stop competing on price. Competing on price is a race to the bottom. It’s a hard way to pay the bills and an easy way to get burned out. Differentiating yourself with your USP can be simple. In fact, it’s usually the simple things that “stick” so someone remembers. Maybe you’re the tech known for natural nail care, your medi- tech certification, or trending nail art. Maybe you differentiate yourself by offering the most natural-looking acrylic nails in a five-block radius. Whatever your magic, it’s easier to build a loyal clientele when you have something you can claim as your specialty. One way to do this is by positioning yourself as the educated tech. Remember, from the clients’ perspective, all techs know how to make nails pretty. But you can give them what they want and need when it comes to their feet; these survey results are your fly-on-the-wall opportunity to hear a client wish list! From there, you can tailor services and recommend home-care products .based on targeted needs دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 42 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com ISTOCK.COM/ARTISTEER 24.5% 16.1% 12.9% say they’ve suffered from say they’ve suffered from say they’ve suffered from DRY, CRACKED SKIN OR HEELS. BUNIONS/CORNS/CALLUS. INGROWN TOENAILS.
EDUCATE EDUCATE EDUCATE While it’s possible that dry, Bunions are different from corns and Because techs are restricted cracked skin is from a deeper calluses in that they may be caused from performing any service problem, such as a fungal from a misalignment in your bones when signs of infection are infection, eczema, or psoriasis, or abnormal foot structure. While visible, such as heat, swelling, many times it’s a simple issue of corns and calluses could be caused by tenderness, etc., some believe neglect. a structural problem, most often the even identifying an ingrown Foot care is a year-round job. problem doesn’t run that deep, which nail exceeds a tech’s scope of Winter is brutal on our skin as means you can help. practice. However, it’s clear the cold, dry air causes it to crack, Talk with clients about how their that techs can often prevent an while heavy socks and shoes make footwear can cause friction and pressure ingrown nail from developing feet sweat. In summer months points that lead to calluses and corns. into an issue in the first place. (and in warm climates), feet This isn’t limited to heels, but could also It can take a long time for are more exposed from sandals be caused by a shoe that’s too small or too an ingrown nail to become a and flip flops, which can cause narrow. While shoes aren’t likely to be the problem. As you’re performing the skin to become callused and cause of bunions, they certainly increase her pedicure, talk with your cracked. Help clients understand bunion pain if they don’t fit correctly. client about the proper way to the importance of keeping feet file toenails. clean, dry, and moisturized. DIFFERENTIATE In the salon: Soak the foot in warm DIFFERENTIATE DIFFERENTIATE water to soothe the pain from In the salon: Properly clean and In the salon: Offer masks, peels, the bunion and to soften the skin shape the nail to remove any and soaks that will soften skin, surrounding the corn and calluses. sharp points that are prone to then file, slough, and abrade to Abrade the skin of the corn and callus dig into the skin. Clean along the remove dry, dead skin. within the limits of your state’s license. sidewalls of the nail, removing At home: Recommend Provide bunion pain relief with a foot dirt and debris. This often professional products from your massage that focuses on the toes and removes the pressure clients retail shelf for daily use according arch of the foot. can feel when a nail is at risk of to the severity of the condition. At home: Emphasize the importance becoming ingrown. As a resource: Recommend a of shoes that fit properly and avoid At home: Recommend clients podiatrist or a dermatologist if you rubbing and pressure. Suggest a daily wear shoes that fit properly with suspect a skin problem or if you foot soak, along with cream from your a wide toe bed. Also suggest notice signs of infection. retail shelf that softens the skin of corns they clean under the nail after a and calluses and that works well as an shower, making sure debris isn’t at-home massage to soothe bunion pain. trapped and that the nail isn’t As a resource: Help a client understand lodged in the skin. the likelihood of these conditions As a resource: When a client worsening without proper footwear and presents you with broken skin Turn to page 40 to read all the pedi care. Schedule regular pedicure or an infection, refer her to a results from our Consumer Foot appointments to manage corns and doctor. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ Care Survey. calluses. And recommend clients see a deterland.com doctor if they have chronic bunion pain. www. www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 43 8.4% 7.7% 7.1% say they’ve suffered from say they’ve suffered from say they’ve suffered from ARTHRITIS. SWEATY FEET. PLANTAR FASCIITIS.
EDUCATE EDUCATE EDUCATE Arthritis is an inflammation While all of us sweat as a response Plantar fasciitis develops for a in the joints. It may be a result to nerves, exertion, or heat, someone number of reasons, but the result of wear and tear or it could be who suffers from excessive sweating is the same: the fascia band has an autoimmune disease. In our could have a condition known as stretched and torn. If you suspect aging population, you’ll have “hyperhidrosis.” According to the a client has plantar fasciitis, refer more opportunities to tailor International Hyperhidrosis Society, her to a doctor. She’s likely looking services to this clientele. Help treatments include antiperspirants, at months of treatment, which clients view you as a resource by iontophoresis (a type of electrical could mean orthotics, a brace, recommending your own retail stimulation), and Botox injections. therapy, or medication. items as a way to find relief. Botox paralyzes the nerve to stop it from sweating. An antiperspirant DIFFERENTIATE DIFFERENTIATE lotion called Carpe is formulated In the salon: Contact a doctor or In the salon: Offer clients specifically for excessive sweating of a physical therapist to learn the soothing treatments, such as the hands and feet — giving techs a best way to massage or stretch a paraffin dips, warm heat wraps, retail solution to offer clients. client with plantar fasciitis. This etc. Create mani and pedi specialized knowledge could help services specifically focused on DIFFERENTIATE you become known as the “go-to” arthritic care, which includes In the salon: Explore the possibility tech for athletes and could expand a gentle massage that targets of offering a pedicure (and your referral relationships with swollen joints. manicure!) specifically for people podiatrists or therapists. At home: Recommend retail who suffer from hyperhidrosis. The At home: Clients may benefit items you sell for at-home use, service could include a finishing from applying ice or an anti- such as a cream that contains step where an antiperspirant cream inflammatory cream at home, but CBD, arnica, menthol, or another is applied to curb sweating. this doesn’t replace a diagnosis natural anti-inflammatory. At home: Research which products and treatment from a doctor. As a resource: Schedule regular you are able to sell clients to As a resource: Use the pedicure appointments that not use daily, which will increase relationships you’ve established only provide soothing relief, but their confidence and reduce with podiatrists and therapists to also ensure regular maintenance the discomfort caused from build a group of doctors you can of the skin and nails. hyperhidrosis. recommend to clients. As a resource: Consult with dermatologists and podiatrists to let them know about your hyperhidrosis services and inquire about a referral relationship that more holistically serves clients.
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 44 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com 6.5% 5.8% 5.2% say they’ve suffered from say they’ve suffered from say they’ve suffered from TORN OR MISSING TOENAILS SMELLY FEET. FUNGAL INFECTION.
EDUCATE EDUCATE EDUCATE If the area surrounding the missing Smelly feet could be the result of Unfortunately, fungal infections or torn toenail is an open wound many different problems. It may in the foot are common. As a tech, or is infected, refer the client to be caused by athlete’s foot or a you put yourself and your clients a doctor. If not, inquire about the skin condition. Or it could be at risk if you perform a pedicure cause to learn if it’s an emotional or just a good, old-fashioned case of on a client with a fungal infection. esthetic concern to your client. bacteria from sweat. Your number-one priority when you suspect a fungal infection is to refer DIFFERENTIATE DIFFERENTIATE the client to a doctor. In the salon: If the toenail is torn, In the salon: Soak the foot and trim and file it to remove rough clean out all the debris from DIFFERENTIATE edges and to help guide its growth. under the nails. This should solve In the salon: The best way to Schedule regular pedicures so the immediate problem, but help differentiate yourself in the way you you can check the progress and clients see long-term results handle fungal infections is to alert prevent an ingrown toenail from by explaining the importance the client to the seriousness of the developing. If the nail is actually of keeping the foot clean and problem. Take a firm stand to stop gone, products are available dry. And warn them that socks “business as usual.” Remove any that allow a tech to apply a nail and shoes made with synthetic enhancements on nails you suspect enhancement to the area where material could contribute to have fungus. Let the client know the the natural nail would be. If you smell. nail has to be healthy before you’re are fully trained on the use and At home: Over-the-counter talc able to provide pedi services again. application of these products, this powder and foot sprays can cut At home: Stress the importance of is a fantastic way to differentiate down on foot odor. Stress the keeping the feet and nails clean and yourself. importance of wearing natural dry. Make sure no dirt, water, or At home: A client may benefit from fabrics and alternating footwear debris is trapped under the free edge purchasing a buffer or file in case in order to give the shoe time to or on the skin surrounding the nail. the torn nail splits or tears before dry out. As a resource: Consult with a doctor she makes it back into the salon. As a resource: If a client or a dermatologist to see how you If you’ve applied an enhancement, complains of foot odor over a can assist them in their treatment stress the importance of regular series of appointments, the issue plan. Establish trust with a medical appointments to ensure dirt, water, may be excessive sweating (see professional who can refer his or her and debris don’t get trapped under page 44) and the client may patients to you once they’ve treated the nail. benefit from a visit to the doctor. the fungus. N As a resource: Become known to dermatologists and podiatrists as the salon or tech of choice for this type of problem nail. Once they’ve Learn more about expanding your foot given their patients a medical care business at NAILS Foot Forward release, they can recommend you Summit. For more information, go to to make the nail beautiful again. www.footforwardsummit.com. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 45 Join us at the ONLY event in the nation dedicated to providing nail techs and owners with foot care solutions to elevate their careers.
• Network with podiatrists, educators, nail techs, and friends. • Get a goodie bag of sample pedicure products. • Experience demos from your favorite brands. • See NEW speakers. NAILS’ second annual Foot Forward Summit • Learn from NEW classes. features a new lineup of professional, foot-focused education and networking opportunities. Nail professionals who are eager to advance their knowledge and increase their earning potential will expand their understanding of various foot conditions and the vital role nail techs can play in safeguarding clients’ health. Plus, networking with other foot health-focused nail techs will bring real- world knowledge and invaluable support.
“This event “I would highly recommend this should be on summit for those of you who every tech’s enjoy doing pedicures. We, as attend list for licensed manicurists, need to keep education!” our knowledge up to date to better ourselves. Next year I am going to get my CMP and MNT thanks to this summit.” Paula Applewhite Nail Technician Kathleen Collins Posh Tips and Toes/Venus Spa and Salon ANT Southern Pines, NC Nails by Kathleen M, La Quinta, CA دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www.
FFS03-0640.19 Brought to you by
“As a new tech, this event helped me to streamline my interest and passion for advanced pedicures while maintaining my desire for my clients to experience REGISTER NOW beautiful cosmetic results.” AUGUST 11-13, 2019 Michelle Naymick Hilton Atlanta Northeast Licensed Nail Technician Envy Nail Bat, Youngstown, OH Atlanta, GA دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.FootForwardSummit.com Gender Reveal Nail Art
Brittney Chin Goldi Furman Courtney Koontz Chino, Calif. Israel West Jordan, Utah nailgazms @goldnails_nailart @courtneysgelnails
Charlotte Diment Somerset, England With gender reveal @cuteicles_uk parties becoming more and more elaborate, who’s to say your nail art shouldn’t be part of the fun? These nail ideas will excite your clients almost as much Katie Dutra as the big reveal! Portland, Ore. @nailsbykatiedutra
My Trinh Kerri Anderson Chino Hills, Calif. Doncaster, Englan @nailstory_ca @kez2107
Nancy Vy Tran .Mount Dora, Fla دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ @nailsby_vy deterland.com www. 48 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com Oh Baby!
Katarina Adamovich Nhi Nguyen Priscilla Charbel Montecito, Calif. Midlothian, Ill. San Antonio @nailsbykatarinasb @naileditbyus @theopalofficesalon
Justine Marzulli Port St. Lucie, Fla. @sanctuaryspatradition
Sarah Kane Sarah Thompson Portland, Ore. Phoenix @topknotnails @chalkboardnails
Iga Otczyk Warsaw, Poland Kimberly Phan Sarah Gudowski @nailroomstudio N Palm Beach Gardens, Fla. Victoria, British Columbia, Canada دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ @ohlalanails @sarahsnailsecrets deterland.com www. www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 49 READER NAIL ART
Delee Dennison Crystal Treto Samantha Cedergren Simplicity by Design Tickled Pink Nail Boutique The Nail Studio Terrace, British Columbia, Canada Yuba City, Calif. Coconut Creek, Fla. @samanthalanettenails
Keren Clark Dana Luhn-Hylton Rosa Vargas Savvy Chic Beauty Dandelions Day Spa Palm Springs, Fla. The Villages, Fla. Jacksonville, Fla. @nailsbyrosavargas
Susy Phoung Maria Jose Trewhela Jolandi du Preez Nails Club Profiles Boutique Onyx Nail Design Hixson, Tenn. Punta Gorda, Fla. Kelowna, Canada @onyxnailsdesign
See more nail art: www.nailartgallery.com Share your nails: [email protected] #nailsmagazine دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 50 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com &
June 1-3, 2019 Education Days June 1-3 Exhibit Floor Open June 2-3
photo: Babe Lash photo: Tammy Taylor
the education you need to succeedTM
A tradeshow for Beauty Industry Professionals & Students Only
Register by May 31 to Save $10 Off the Day of Show Price Orlando/Orange County Convention Center Orlando, Florida
For show passes or information on all Premiere events premiereshows.com 800-335-7469 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com #PremiereOrlando www. PRODUCT SPOTLIGHT
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OPI Always Bare for You Collection www.opi.com @opi @opi
BIO SCULPTURE GEL Heel Balm www.biosculpturegel.com @biosculptureusa @biosculptureusa SALT OF THE EARTH Green Tea Lemongrass Collection www.saltearthspa.com @saltspa @saltspa
DAZZLE DRY Be Silky Callus Spray ARTISTIC NAIL DESIGN www.dazzledrynails.com @dazzledry Wedding Collection @dazzledry www.artisticnaildesign.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ @artisticnaildesign deterland.com @artisticnaildesign www. www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 53 PRODUCT SPOTLIGHT
GELISH Cuticle Pusher Nail Prep-Tabs www.gelish.com @gelish_official @gelishofficial
LIGHT ELEGANCE Q&Lu Spa Essentials www.lightelegance.com @lightelegancehq @lightelegancenailproducts
ENTITY Argan Oil Collection www.entitybeauty.com @entitybeauty @entitybeauty
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ESSIE Summer 2019 Collection YOUNG NAILS www.essie.com Cuticle Nippers essie www.youngnails.com@ دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ @essie @youngnailsinc deterland.com @youngnailsinc www. 54 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com premiernailsource.com
1-800-727-1119 MAY-JUNE PROMOTIONS CREATIVE PLAY PRISMATIC COLLECTION 20% OFF FILES & BUFFERS! GEL POLISH DUOS HOT SHOT FILE 50-PK. NEW! GEL POLISH WITH BLIZZARD FILE 50-PK. MATCHING NAIL POLISH OUTBLACK PADDED FILE 50-PK.
2 x .5 OZ. KANGA FILE 50-PK. Psychedelic Holographic Aura Psychedelic Holographic Aura $8.95 SHELLAC .25 OZ. $15.95 VINYLUX .5 OZ. $5.25
BOOMERANG FILE 50-PK. See Our SELECT BULK SPA PRODUCTS Almond SpaManicure Website KOALA BUFFER 50-PK. & Marine SpaPedicure for Complete SAVE Selection GIRLFRIEND BUFFER 4-PK. 50% SAVE
GLOSSING BUFFER 4-PK. 25% See Our Website GLOSSING for BLOCK 4-PK. Complete Selection
™ ™ ™ Solar Speed Spray ™ CND SHELLAC CND Vinylux CND Nail Treatments Conditioning Polish Dryer SCENTSATIONS Lotions .25 oz. $15.95 Weekly Polish ON SELECT 4 oz. $7.96 PRODUCTS 32 oz. $39.16 On Like Polish. is a two-step polish SAVE 20% 8.3 oz. $4.95 ™ 31 oz. $17.50 Wears Like Gel. system, consisting of SolarOil Nail & Cuticle Conditioner a weekly polish and Off In Minutes. SAVE 20% a weekly top coat, .25 oz. $3.40 that offers durability, .5 oz. $5.00 SAVE high-gloss shine and 2.3 oz. $13.56 20% Offly Fast™ CND Foil Remover Wraps week-long wear. 4 oz. $19.96 Moisturizing 250-ct. $19.95 $14.95 • 10-pk. $1.00 Remover Weekly Rescue RXx™ Stickey™ or Polish or Daily Keratin Treatment Super Shiney™ SAVE SAVE Top Coat SAVE 25% .33 oz. $4.25 20% .5 oz. .5 oz. $7.96 2.3 oz. $10.25 $5 $5.25 40-ct. Minis 7.5 oz. $3.96 See all available CND 32 oz. $13.56 ONLY $79.96 treatments on website. CND Nail Prep CND Liquid & Powder System Retention+™ Powders Perfect Color Powders Essential products for ensuring successful features unique, patented technology that ensures flexible, feature superior adhesion, color stability feature superior workability and adhesion and removal of enhancements. resilient nail enhancements that suit your clients’ needs. and provide super strength and durability. extensive color and coverage options.
NailFresh™ Cuticle Away Retention+™ & Radical SolarNail™ Retention+™ & Perfect Color™ Sculpting Powders 1 oz. $8.25 6 oz. $4.76 Sculpting Liquids 64 OZ. 4 oz. $22.75 Retention+™ Perfect Color SAVE 8 oz. $38.25 Sculpting Powders Sculpting Powders 20% 16 oz. $59.95 8 oz. $10.95 .8 oz. $10.95 32 oz. $84.95 3.7 oz. $32.75 3.7 oz. $32.75 Gallon $235.25 32 oz. $146.75 32 oz. $146.75 NailPrime .5 oz. $11.25 SAVE 25% RETENTION+ ScrubFresh® LIQUID 64 OZ. 7.5 oz. $9.00 SAVE WAS $131.75 SAVE 32 oz. $22.36 20% NOW $98.81 25%
CND BRISA™ .5 oz. $19.75 $14.81 CND 3C LED LAMP $299.95 Specially CND Velocity CND Performance Forms 300-ct. Sculpting Gel 1.5 oz. $51.75 $38.81 designed Nail Tips Clear $22.75 • Silver $15.50 3 NEW Cool Neutral Warm for use with SHADES Pink Beige Beige OPAQUE OPAQUE OPAQUE CND Shellac and Brisa!
SAVE SAVE 25% SAVE 20% 20% TIPS Buy Gloss Gel Top Coat L&P Brushes #8 $29.95 $23.96 #10 $36.25 $29.00 ProSeries Gel Brush #6 Oval or Square $16.50 $13.20 50-ct. $6.25 $5.00 .5 oz. for $19.75 $10.80 Get Brisa Bond FREE! SAVE 100-ct. $13.50 SAVE .25 oz. FREE! 20% 360-ct. $38.25 $30.60 20% ORDERS PLACED BY 2 PM ARE GUARANTEED TO SHIP THE SAME DAY! *FREE SHIPPING ON ORDERS OF $69 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ * Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. deterland.comFree shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. www. PRICES IN THIS AD VALID MAY 1 THROUGH JUNE 30, 2019. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. TOLL FREE 1-800-727-1119 Phone: (813) 931-3377 • Fax: (813) 961-7221 Want to be notified about our Weekly Hot Deals? www.premiernailsource.com Sign up for e-mail notifications on our website.
Gauze Wipes Flex Tape Mini Manicure Sticks Polish Display Stork Scissors FastFoils™ Mr. Pumice Durable Plastic Nail Solution Twist-Lock Wheel Foil Wrap, Pumi Bars Storage Case Bottles Pump Bottle Cotton Pad & Acetone 16 oz.
Ultimate or Contents Not 100-ct. $1.00 $1.00 Pink or Black 50-ct. $1.00 $1.00 $1.00 10-ct. $1.00 $1.00 Purple Pumi Bar $1.00 Included $1.00 8 oz. $1.00
Mani-Pro MT-20 TL-24 18G SonicTouch Mini Hot Towel Spa Manicure I Razzberry P PNI12 PNI25 Cordless E-File PLUS Ultrasonic Remover Dust Collector Steamer Kit Warmer $9.95 T E-FILE Twist-Lock LED LAMP L Handpiece SALE! SAVE U One $50 I Switch G Operation FWD/REV ADJ. SPEED • 3 FREE BITS 25 cups N Includes 3 Bits, 8 HOUR $39.95 6 Sanding Bands $99.95 3 BITS $149.95 $399.95 $399.95 CHARGE $299.95 $199.95 $174.95 $124.95 $49.95 $49.95 $1.95 Professional Files Natural Nail 3-Way Shiner Block Avry Hygienic Zebra Mini Orange Sani Sanitizable Blocks A Hygienic Files Mini Mani Black or Zebra Garnet Boards or 3-Way File & Buffer Sets Mini Buffing Blocks Blocks ORANGE MEDIUM/FINE Pack Buffer File B Mini Block, Mini File, R Mini Stick MED/FINE PURPLE MED/COARSE A As Low As 50-ct. Small - $0.15 162-pk. $5.95 1" x 1" 10-pk. $1.50 20-ct. $3.95 20-ct. $6.95 $0.20 EA. 20-ct. $4.95 $6.95 $0.59 EACH Large - $0.25 Case/1782 $59.95* Case/1000 $119.95* S Yellow Manicure Pink Pedicure Slim Blocks Arctic White Mini Arctic White Micro Arctic White I Blocks Blocks Blocks Blocks Blocks BLUE FINE/SUPER FINE V Block ORANGE E 100/180 or $0.90 240/240 100/180 WHITE FINE FINE FINE FINE EACH S 10-pk. $2.50 10-pk. $2.50 10-pk. $1.50 10-pk. $2.00 10-pk. $1.50 30-pk. $2.00 50-ct. Standard $1.00 EACH 10-pk. $2.00 Case/500 $99.95* Case/500 $99.95* Case/500 $69.95* Case/500 $89.95* Case/1000 $119.95* Case/1500 $89.95* $44.95 50-ct. $49.95 Jumbo $1.25 / 25-ct. $29.95 Case/500 $89.95*
Gelish 32 oz. $24.95 Out The Door Top Coat N T Remover DURABLE ACRYLIC SALE! POLISH DISPLAYS A R BUY 1 99% Alcohol, Buy One Select GET 1 SALE! BUY 2 Non-Acetone, .5 oz. $3.50 TABLE TOP DISPLAY I E Gelish, Get One FREE! GET 1 or Acetone Holds 30 Bottles $24.95 Morgan Taylor .5 oz. FREE! BUY 10 2.5 oz. $8.95 Polish FREE! Holds 60 Bottles $34.95 L A $3.75 .5 oz. 32 oz. GET 2 4 oz. $11.95 2 x .5 oz. FREE! * WALL MOUNTED T $16.95 $2.75 $13.95 $4.95 16 oz. $19.95 Holds 36 Bottles $24.95 C M Dynamic Duo Fantastic Four VITE™ $4.95 MR. PUMICE INFA-LAB DeMert Holds 96 Bottles $34.95 Buy One .5 oz. Crystal Clear Nail Fungus Magic Nail Enamel O E Foundation .6 oz. Touch Base Gel, $4.95 Clear Treatment Dryer L N Get One Base with FDA Approved Liquid 8.5 oz. Top It Off Pro Kit Coat Undecylenic Acid Styptic EMPTY O T Gel For $2 .5 oz. .5 oz. $2.50 SAVE DISPLAYS 2 x .5 oz. 4 x .5 oz. & 4 oz. .5 oz. $7.95 .5 oz. Case (12) R S Foundation Base Gel, pH Bond, 50% $26.95 Nourish Cuticle Oil, Top It Off Gel $33.95 $14.95 $3.75 $3.96 $1.95 $23.95 Holds All Popular Brands
TM T A PROFESSIONAL TIPS Extra Strength Split Second Rectangular Nail Dust Masks Double Spring Stainless Spoon Pusher Sterilizer Tray 500-ct. $7.95 Bullet Glue Dries in Brush-On Forms Cuticle Nipper Cuticle I C 50-ct. $2.50 Seconds! Nail Glue 500-ct. Pushers Spoon Pusher / Pterygium Remover Half-Well Twist-Off SIZES 1-10 Square Clear $3.50 P C Nozzle! BUY 1 GET 1 2-Sided Straight Pusher E FREE! S $0.25 EACH Acrylic 50-ct. $2.95 $2.95 S French Straight Pusher / Cleaner Tapered Half-Well White Box/250 $59.95 10 gm. $2.95 Dispenser $4.95 Case/2000 $99.95* $2.95 EACH $5.95 S T Latex Gloves Litle Dipr’s 10-ct. Stainless Steel French Manicure Clearly Kolinsky Acrylic Chastity™ O Pump Brush Brushes Chasticide® O 5 Second R BUY 1 Bottles DOTTING TOOL #8 $14.95 Brush Disinfectant Barbicide® GET 1 Nail Glue ON HANDLE #10 $16.95 O 4 oz. or #12 $22.95 Cleaner Disinfectant I FREE! $5.95 SALE! 8 oz. #16 $44.95 4 oz. $2.95 L E BUY 1 #18 $49.95 $4.95 $9.95 2 gm. GET 1 #20 $54.95 Gallon 16 oz. $3.95 16 oz. $5.50 FREE! S S 100-ct. $0.99 $3.50 Acetone Resistant Clear Handles $29.95* Gal. $14.95* 64 oz. $17.50
TM TM TM G Primer TM Acrylic Powders Single Process Builder Gels Clear Gel Intense L No Lift Violet Acrylic .75 oz. $3.95 48 oz. UV/LED Seal E 2 oz. $5.95 SAVE Primer Liquid $99.95 Gels BUY 1 & 4 oz. $10.95 GET 1 L 2 oz. $3.95 SAVE $4 4 oz. $5.95 50% FREE! .5 oz. P 8 oz. $7.95 1 oz. $7.95 PolyGel 2 oz. S .75 oz. .25 oz. 32 oz. $29.95 4 oz. $29.95 All Gel Colors $13.95 $11.95 $2.95 Gallon $89.95 16 oz. $69.95 $59.95 SALE! $29.95 2 oz. $49.95 $29.95 8 oz. $97.50 $9.95
Spray Activator Stikr Resin Stikr Kikr Pressurized Glazed Glass Extreme Extreme Extreme Extreme Glaze Brush-On Spray Activator Finish Glaze Powders Glaze Sealer SeptiFile .5 oz. 2 oz. 2 yds. Resin Kikr .5 oz. $11.75 Dryer Handles 6-ct. $11.25 $19.25 $5.75 1 oz. $12.55 .5 oz. $8.20 $7.75 1 oz. 8 gm. 8 oz. 6 oz. 12 yds. Base Glaze 6 oz. Grits 50-ct. $19.25 $6.15 $54.00 $16.75 $28.45 .5 oz. $11.75 4 oz. $33.55 $16.75 4 oz. $37.00 $14.50 WE EXPORT #1 FOR QUALITY, SELECTION & VALUE SE HABLA WORLDWIDE! PHONE: 1-800-727-1119 • WEBSITE: WWW.PREMIERNAILSOURCE.COM ESPAÑOL دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. *Prices in this ad valid May 1 through June 30, 2019. Certain items and case pricing may be subject to additional shipping costs. See website or call for details. TM
Now accepting GUARANTEED USATAKE & ADVANTAGECANADA OF… LOWEST PRICES! WE BEAT We also accept ACH/E-checks, wire transfers and these credit cards: ALL COMPETITORS’
* Free shipping within the contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. ADVERTISED PRICES! Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties.
For Hands, Avry Gel-Ohh! Avry Creams Feet & Body Avry Waterless Gloves & Socks JELLY SPA PEDI BATH WITH SHEA BUTTER Eliminates need for soaking in water, cuticle softener or oil, $1.50 $1.50 and massage cream! A PER PACK 1.5 oz. tube AS LOW AS V Chamomile $36.00 $7.95 $0.90 Lavender 30-CT. DISPLAY 25.3 oz. pump PER PAIR Shea Butter R
AVAILABLE IN FOUR VARIETIES Y Pedi in a Box 3-in-1 Vitamin Recharge, Lemon Quench, Mani in a Box Collagen Lavender Relieve or Green Tea 3-in-1 Vitamin Green Tea Gloves AS LOW AS Recharge & AS LOW AS or Socks $2.25 $2.25 AS LOW AS V • Sea Salt Soak • Sugar Scrub • Moisture Scrub • Mud Masque GLOVES & SOCKS AVAILABLE IN TWO VARIETIES • Massage Cream • Massage Lotion $2.25 ARGAN OIL OR COOL MINT O • Sea Salt Soak • Moisture Scrub Feet and legs will 2 Pedi in a Box 4-in-1 • Mud Masque • Massage Lotion Glimmer look and feel totally O Pedi in a Box E refreshed with a Pedi in a Box whole lot of shimmer! Bubbly Spa S 5-in-1 Unicorn • Bubbly Soak Golden Glimmer • Sugar Scrub • Sea Salt Soak • Bubbly Mask PEACH • Sugar Scrub Glimmer • Massage Butter H • Mud Masque VANILLA • Cooling Gel Masque AS LOW AS AS LOW AS • Massage Cream AS LOW AS $2.50 $3.25 $3.25
Cuticle Oils Callus Eliminator Dry Heel Eliminator 16 oz. .5 oz. $4.95 Breaks down calluses in 3-5 minutes! Daily therapy for heels prone $24.95 Buy One Sea Salt DETOX SOAK to drying and cracking. Exfoliant 19.5 oz., PEDICURE Cuticle Eliminator GALLON $12.50 Get One Butter Blend BUY 1 4 oz. INTRO KIT Removes cuticles $100 OFF! SAVE $7.95 8 oz. FREE! GET 1 in SECONDS from SAVE FREE! ONLY $49.95 50% $37.95 fingers and toes. 50% M $14.75 SAVE $7.95 $29.95 1 oz. $3.75 1 oz. $3.75 SAVE LYTE BODY BUTTERS 32 oz. $15.95 2 oz. $4.95 18 oz. $28.50 50% A SALE! $14.25 8 oz. 18 oz. $24.95 N $5.95 PEDI SCRUB SALE! $12.50 34 oz. $47.95 Pedicure PEDI CARE 4 OZ. 4 OZ. BUY 1 BUY 1 Gallons PEDI ICE I GET 1 GET 1 PEDI SOAK BOGO BOGO FREE! FREE! $8.95 $10.95 $24.95* PEDI SOFT C Birchwood Sticks Manicure Scrub Onezeez Toe Seps Softeez Toe Seps Original Thong Brush $0.20 EACH Pedicure Slippers Callus U $0.25 SALE! Remover a pair Pedicure Mini Purple Pumi Bar BUY 3 Gallon R Pumi Bar Original GET 1 FREE!* $19.95* E 144-ct. $3.50 $0.12 a pair 400-ct. $49.95 $0.75 ea. Gallon 5 Gals. 100-ct. $2.50 Box / 72-ct. $12.95 2880-ct. $64.95* 1440 pair $109.95* 360 pair $69.95* 1600-ct. $189.95 24-ct. $12.95 $29.95* $69.95* MASK, SCRUB CREAM OR SCRUB GEL Flowery Mr. Pumice Metal $4.95 Pedicure Tub with Disposable Pedicure Chrome Stand with Warming Manicure Blue Cross Pedi Salt Pedicure Socks Swedish Foot File 20 Disposable Liners Tub Liners Disposable Manicure Bowl Cuticle Foot Clover $32.00 100-ct. Bowls (20-ct.) $22.00 Remover Bath P Föt File Trio Foot $66.00 Gallon $8.95 Microplane Spa $149 $17.95* E $5.95 Colossal $9.95 • Elegant Bowl SALE! • Tub Insert 32 oz. 5 Gals. SAVE • 20 Liners Disposable Just Add • Heat & Vibration Bowls 100-ct. $24.95 Hot Water! $3.50 $4.95 $59.95* $3.95 $1.99/pair D $3 Heavy Duty 4-Way BIGFOOT Kills 99.99% Used With Komfort Wedge Paraffin Wax Paraffin Liners of bacteria Sani-Tablets I Flowery Red Pedicure File Pedicure and viruses Softens Skin New & Improved! D-Files File Sani-Tablets Sani-Soft Clean ’N Disinfectant Disposable Tablets Flush Spray C Pedi File Kit 16 oz. with five each 100-ct. 150-ct. MAKES 128 60 and 100 grit $49.95 $19.95 GALLONS $4.95 U abrasive pads $0.59 each $0.59 each 1000-ct. 600-ct. GALLON GALLON 100-ct. $9.95 50-pk. $24.95 50-ct. $24.95 $299.95* $59.95* $39.95* $24.95* $14.95 6 LBS. $19.95* $6.95 R KiKi Disposable Pedicure Kit USE ONE PER CLIENT ULTRA-PREMIUM Purple Pumice Bar MANICURE & SALON TOWELS Nail Nail and CelluCotton E (Coarse) Spa Beauty Cosmetic Case (200) 12-CT. Wipes Pads Purple Buffer Wipes $59.95 Manicure Towels 12 x 12 $9.95 60-ct. and Zebra File 2"x2" $4.50 (Both 100/180) Salon Towels 16 x 29 $19.95 39¢ EACH 200-ct. 200-ct. 240-ct. 3 lbs. Manicure Stick LILAC OR PINK $1.75 $3.50 $14.95 $14.95* ORDER ONLINE 24/7 VISIT OUR WEBSITE TO SEE INSTRUCTIONAL VIDEOS WWW.PREMIERNAILSOURCE.COM ORDERS PLACED BY 2 PM SHIP THE SAME DAY! دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. Photos are merely representational. Items not necessarily shown to scale in relation to other products. Not responsible for typographical errors. premiernailsource.com
1-800-727-1119 MAY-JUNE PROMOTIONS
TM POWERCURE PowerCure BUY ONE COMPATIBLE CORDLESS DUAL CURE LAMP POWERCURE TM $99.95 with USB 2A Output CORDLESS PowerFile EVERYDAY LOW PRICE! • Built-In Battery Also Powers DUAL CURE USB E-FILE PowerFile USB E-File LAMP, • FWD & REV OPERATION • Acetone Resistant Finish GET ONE • ADJUSABLE SPEEDS UP FREE! • Removable Magnetic PORTABLE TO 25,000 RPM • Attractive Modern Design Base for Toenail Curing $99.95 • Brushed Aluminum Finish POWERFILE FREE BONUS! VALUE • Three Timer Settings USB E-FILE • Sturdy Chrome Base • Sensor Activated 2 SANDING BANDS, • Adjustable at Two Joints 4 BITS, AND A CONNECTS TO • UltraBrite™ LED Technology FREE! HANDPIECE POWERCURE LAMP • Built-In USB Phone Charger $149.95 CRADLE FOR PORTABLE USE • 84 LED Beads - 10 Watts One Step SILICONE TRAINING MAT TM TM Gel Polish $49.95 Removal LED TABLE LAMP BEST SELLER! FOIL WRAP • COTTON PAD • PURE ACETONE SAVE $30 TEAR INSERT WRAP BEST Lighting Tube Rotates 360º • FlexiArm™ Bends 180º SELLER!
48 LED Beads 100-CT. • CAN BE POWERED BY A 3 Watts PORTABLE CHARGER $9.95 • EXCELLENT ACRYLIC NAIL LEARNING TOOL (NOT INCLUDED) Easily attaches BUY 1 • SENSOR ACTIVATED For quick, easy removal of nail polish, • PERFECT YOUR PRODUCT CONSISTENCY to most 500-CT. • MULTIPLE SKILLS & COMPENTENCIES • DIGITAL TIMER DISPLAY desks and nail gel polish, hard gels, dip powders, acrylic GET 1 • PROTECTS DESK SURFACE • EASY ENTRY OF tables. enhancements and fiberglass wraps. FREE! • ROLL-UP & GO! HANDS OR FEET $24.95 $14.95 $49.95 • UP TO 50,000 HOUR LIFETIME
TM NEW! GEL POLISH BASE COAT & TOP COAT Universal UV/LED Formula Works ACRYLIC BRUSHES LED TABLE LAMP With Any Gel Polish System NO CLEANSE SYNTHETIC KOLINSKY • Attractive Modern Design BEST SELLERS! FORMULA SABLE BRISTLES • Brushed Aluminum Finish $39.95 LIGHTWEIGHT NATURAL • 3-Level Dimmer with Touch Sensor BAMBOO HANDLES • FlexiArm™ Easily Bends 180 Degrees Easily attaches to most EXTRA SMOOTH desks and nail tables. • Removable Table Clamp APPLICATION NEW! • 300 Lumens of Bright White LED Light .5 oz. $4.95 SIZES 8, 10 & 12 OVAL - $6.95 EA. SIZE 16 ROUND - $7.95 • Plugs into USB Port or 8 oz. Refill Standard Electrical Outlet SIZE 18 ROUND - $8.95 ONLY $49.95 SIZE 20 ROUND - $9.95
STAINLESS STEEL $9.95 JUMBO PEDICURE RASP TREATMENTS .5 oz. $2.95 BUY ONE PROFESSIONAL NAIL TIPS PEDICURE FILE Top Coats, Base Coats, 2.5 oz. $4.95 16 OZ. REFILL 500-ct. with FREE TIP SLICER $9.95 Sanitizable EXTRA LARGE SURFACE Cuticle Oils and MORE! 16 oz. $19.95 GET ONE FREE! Handle REMOVES THICK BUY 1 CALLUSES GET 1 FREE! $4.95
INCLUDES TEN ABRASIVE STRIPS COVER INTENSE INTENSE INTENSE INTENSE INTENSE SWEET CRISP FRESH MOROCCAN Trapper Replacement PINK BOND DEFENSE FRENCH SPEED SPEED ALMOND CRANBERRY PEACH ARGAN Clipper Strips 20-ct. BASE COAT TACKY CHIP-FREE BRIGHTENING QUICK DRY QUICK DRY CUTICLE OIL CUTICLE OIL CUTICLE OIL CUTICLE OIL FREE! $3.95 BASE COAT TOP COAT TOP COAT TOP COAT DROPS Tip Slicer ERGONOMIC ARMREST ProSeries E-File Bits PREMIUM SANDING BANDS EPILATING ROLL 2.75" 110 yds. YOUR CHOICE! WAX WARMER WITH FREE WAX EXTRA WIDE ROLL 3.5" 100 yds. $14.95 $11.96 Ergonomic design for BROWN Variable enhanced client comfort. Diamond $4.95 Temperature Removable silicone pad for WAX APPLICATORS Control quick and easy sanitation. BUY 1 SAVE Locking Safety Lid Ceramic Carbide $19.95 $14.95 100-ct. $4.95 GET 1 20% 1,000-ct. $44.95 FREE! All-Purpose Honey Wax SALE! BODY STRIPS 14 oz. ZEBRA 100-ct. 3"x9" Tungsten Carbide - $17.95 $9.95 $4.95 $3.96 ONLY SALE! ONLY 100-ct. $6.95 FACE EPILATING LARGE SMALL PETITE STRIPS 100-ct. FREE! $6.95 See Complete Selection Online 1,000-ct. $59.95 50-ct. $2.95 100-ct. $2.95 100-ct. $2.95 1"x4" $1.00 $29.95
36W 36W $199.95 $99.95 TM TM UV Tunnel Lamp Dual Cure 48W Nail Dryer $69.95 MANICURE BALLS 10-CT. $69.95 $49.95 Tunnel Lamp BUBBLE BOWL WITH FREE 10-CT. OR PEDICURE TABS 5-CT. BUILT-IN TIMER $99.95 SAVE MANICURE • Rugged Durability BALLS Mirror panels $100 SAVE SAVE • Built-In Timer surround hand $20 (30 or 60 seconds) 50% for rapid, • Four Dual Cure even curing. Light Strips 9 Watt UV Bulb Dual Cure Light Strip • Sensor Activated • Auto On/Off • 4 Timer Settings BUY 1 Change strips once • Powerful Twin Fans ONLY ONLY GET 1 per year to ensure CURES BOTH UV • Hot/Cold Function FREE! $4.95 ONLY $9.95 optimal performance. AND LED GEL POLISHES • Easy Entry for Hands or Feet $19.95 $1.00 ORDERS PLACED BY 2 PM ARE GUARANTEED TO SHIP THE SAME DAY! *FREE SHIPPING ON ORDERS OF $69 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ * Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. deterland.comFree shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. www. PRICES IN THIS AD VALID MAY 1 THROUGH JUNE 30, 2019. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. premiernailsource.com
1-800-727-1119 MAY-JUNE PROMOTIONS
OPEN STOCK POWDERS 1 oz. $9.95 $4.98 1 OZ. 50% OFF!
.125 oz. $2.50
™ ™ ™ NOUVEAU NAIL Extra Strength Primer Defense Air Seal Glass Seal Super Seal Pro Pack (4 oz. + .5 oz.) $19.95 EACH Anti-Spray™ Gel Effect Top Coat Air dry sealer leaves a glass- UV/LED $49.95 $39.95 STARTER KITS Pure Acid or like finish over enhancements. • ONE-STEP Acid-Free Formula REFRESHING Gel-like durability Gel Sealer .5 oz. DUAL CURE MINT OR without a lamp! .5 oz. $4.95 $9.95 .25 oz. $4.95 High gloss, GEL SYSTEM SOOTHING .5 oz. $4.95 $6.95 20% OFF $3.96 VANILLA durable gel sealer. • ADVANCED 2.5 oz. RETENTION BUY 1 $14.95 ACRYLIC SYSTEM Prep spray with natural SAVE GET 1 2.5 OZ.
• QUICK DIP PREP tea tree oil. SAVE
FINISH FREE! ACRYLIC SYSTEM BUY 1 $3 $10 • ADVANCED 8 oz. GET 1 FORMULA $6.95 FREE!
GET STARTED WRAP SYSTEM $4.95
One-Step Dual Cure Gels Advanced Retention Advanced Formula VARIETIES Advanced Super Fast Set PUR Tea Tree Oil Easy application, glossy finish and Nail Liquid Sculpting Powders 14 AVAILABLE Formula Resin Activator Spray .33 oz. $6.95 $4.95 unmatched strength and durability. • prevents yellowing Triple sifted acrylic powders combine the Ultra-Pure Formula Low Odor 2 oz. $4.95 12-ct. Display $49.95 Cures quickly under UV or LED light. • primer-optional adhesion properties of a hard polymer 1 oz. $9.95 Formula 8 oz. $9.95 .5 oz. $9.95 with the flexibility of a soft polymer. NATURAL 8 OZ. FUNGUS 1.75 oz. $34.95 $19.95 SAVE TREATMENT BUY 1 .75 oz. $5.56 BUY 1 BUY 1 GET 1 2 oz. $9.56 20% GET 1 GET 1 FREE! 4 oz. $15.96 FREE! FREE!
SAVE TREAT 8 oz. $19.95 48 oz. $199.95 Brush-On ENHANCE $15 32 oz. $49.95 SALE! $99.95 Gel Resin SALE! $39.95 SAVE $100.00 10 gm. $4.95 PROFESSIONAL TIPS 500-CT. MASTER COLLECTION ULTRA-PREMIUM WASHABLE FILES ALL PROFESSIONAL GRADE IMPLEMENTS PLUS FREE LINE ELIMINATOR 2.5 OZ. $19.95 KOLISNKY BRUSHES Curvy, Sandy & Spongey Files Ingrown Nail File or Pusher/Cuticle Knife $6.50 FREE! $19.95 $12.95 Acrylic Sculpting Brushes (Size 6, 7 or 8) SEE COMPLETE SELECTION $0.69 EACH ONLINE DUAL SHAPE Gel Brushes Square or Oval Precision 50% FORMS 300-CT. Double $6.97 SAVE 30% OFF! Stork Scissors
BRUSHES Spring ONE SIDE SQUARE, or Slant Tweezer $4.95 ABRASIVES Nipper SALE! ONE SIDE OVAL IMPLEMENTS TIPS & FORMS HANDY DISPENSER BOX $0.99 EACH $8.50
Foil Remover Wraps Nail & Cosmetic Plastic-Backed TROPICAL TWIST PEDICURE COLLECTION OPEN STOCK NOUVEAU SPA™ Pads w/ Thumb Tabs Everything you require to perform Nouveau Spa pedicures. Table Towels 4 oz. $4.95 Includes a Bigfoot Pedicure File plus five 4 oz. products: 240-ct. $9.95 50-ct. $9.95 $6.95 RELAX Sea Salt Soak 16 oz. $9.95 SAVE 64 oz. $39.95 12" x 16" REMOVE Scrub Gel $19.95 SAVE REFRESH Exfoliating Creme $5 REJUVENATE Creme Masque $24.95 VALUE 64 OZ. RENEW Hydrating Massage Lotion BUY 1 $3 GET 1 BUY 1 Lint-Free Nail Wipes FREE! GET 1 200-ct. 100-ct. FREE! 240-ct. $9.95 40 SPA PEDICURE DISPOSABLES $2.95 FREE WIPES DIAMOND HEEL ORDERS PLACED BY 2 PM SHIP THE SAME DAY! $9.95 $2.50 75% SMOOTHER™ OFF! *FREE SHIPPING ON ORDERS OF $69 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ * Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. deterland.comFree shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. www. PRICES IN THIS AD VALID MAY 1 THROUGH JUNE 30, 2019. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. premiernailsource.com
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SELECT OPI GEL COLORS SELECT GEL COLOR DUOS Lisbon, Grease or Love OPI XOXO Collection .25 OZ. ONLY $7.50 EA. • .5 OZ. ONLY $8.99 EA. OPI Gel Color with Matching Nail Lacquer .5 oz. INFINITE SHINE DISPLAYS YOUR CHOICE $20.50 Only While SAVE Supplies Last! $50.00 $10.25 50% SAVE 50%
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OPI Lacquers .5 oz. $5.25 Expert Touch RapiDry Spray RapiDry DripDry SAVE • Two-coat coverage $4.25 Lacquer Remover Gives nail lacquer a smooth, Top Coat Dries lacquer in five hard, smudge-proof finish minutes while treating • Long-wearing formula Dries to a tough, $1 Strong enough to remove even in just minutes. cuticles to soothing long-lasting, the darkest shades without jojoba and Vitamin E. 2 oz. $5.95 non-yellowing, staining the nail or skin. 4 oz. $9.95 high-gloss .3 oz. $6.75 Also removes OPI GelColor. 32 oz. $49.95 shine in just 1 oz. $13.25 4 oz. $2.95 minutes. 4 oz. $30.95 Lacquer 16 oz. $6.50 .5 oz. Thinner 32 oz. $14.95 $6.95 2 oz. $4.75 GALLON $52.50 Infinite Shine Nail Treatments Nail Envy OPI Disposable Nail Files 1) ProStay Primer SALE! Natural Nail Strengthener Nail Strengtheners 2) Long-Wear Lacquers Natural Nail Base Coat • Original Formula Ridgefiller 3) ProStay Gloss • Dry & Brittle Formula Gloss Top Coat • Sensitive & Peeling Formula YOUR CHOICE Matte Top Coat • Soft & Thin Formula .5 oz. $6.50 $5.50 .5 oz. $5.25 .5 oz. $8.95 46-ct. $14.95 150/180 OPI Gel Color .5 oz. $17.95 SALE! $13.50 OPI LG DUAL CURE LAMP Avojuice Skin Quenchers • Cures in just 30 seconds under LED SAVE SAVE with smooth, rich moisturizers • Custom brush for fast, polish-on application 25% $350 $100 plus avocado and aloe extract $250 24 HOUR HYDRATION 8.5 oz. $4.95 9 varieties • Developed in partnership with LG 32 oz. $17.50 available • Advanced engineering exclusive to OPI SpaComplete • Works with all OPI hospital-grade cleaner light cured systems and disinfectant Gal. $54.50 Powder Perfection Original or Expert Touch ProSpa Dual Sided Foot File ProHealth™ SALE! • Faster, easier & odor-free Removal 80/120 Grit $14.95 • Gel-like shine Base Coat Wraps or Top Coat • Weeks of wear SAVE 250-ct. 20-ct. • Dries almost instantly Refills .5 oz. $17.95 50% $24.95 • No need to light cure SALE! $8.99 $14.95 • Soak-off wrap removal Powders Base Coat, OPI Brushes OPI Absolute Acrylic Intro Kit Acrylic Liquid OPI BondEx 1.5 oz. $22.95 SAVE Activator OR • smooth application 4 oz. $16.95 .25 oz. $7.95 • exceptional adhesion 8 oz. $29.95 .37 oz. $12.50 Top Coat Golden Edge • bubble-free results 14.7 oz. $47.95 1 oz. $22.50 SALE! $5 .5 oz. $9.95 or $49.95 32 oz. $74.50 3.5 oz. $67.50 $17.95 Golden Oval Gallon $199.95 #6 $24.95 In many shades! Artist Series Acrylic Powder 2-Piece Oval .7 oz. $7.50 Acrylic Brush 4.4 oz. $27.50 OPI BondAid #8 $44.95 10.6 oz. $49.95 .5 oz. $4.95 32 oz. $129.95 1 oz. $7.95 4.25 oz. $56.95 3.5 oz. $24.95 OPI National Master Distributor - Wholesale Inquiries? E-mail: [email protected] *FREE SHIPPING ON ORDERS OF $69 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ * Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. deterland.comFree shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. www. PRICES VALID MAY 1 THROUGH JUNE 30, 2019. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. PRODUCT IMAGES © 2019 OPI PRODUCTS, INC. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. AD INDEX MARKETPLACE
Azurite Transfer Foil
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Over 150 Patterns and Colors Artistic Nail Design ...... 17 Individual 5ft Rolls $1.00 each. Bio Sculpture Gel ...... 19 For external use only. CND ...... 5 954-564-6303 • dollarnailart.com Continuum Footspas ...... 31 Cuccio ...... 13 Dollar Nail Art ...... 63 Foot Forward Summit 2019 ...... 46-47 Gelish ...... 2-3, 9, 10-11, 27, 33, C4 iZen ...... 37 J&A USA ...... 39 La Palm ...... 21, C3 LeChat ...... 23 Would YOU like Light Elegance ...... 7 Luraco ...... 41 to advertise in the Morgan Taylor ...... 9, 10-11, 33 Marketplace? NSI ...... 35 ORLY...... C2-1 Premier Nail Source ...... 55-60 Premiere Orlando & Premiere Dayspa...... 51 CONTACT: RevelNail ...... 29 Michelle Mullen Skyline Beauty Supply ...... 62 310.533.2465 Titan Chair ...... 15 [email protected] Virox ProBeauty ...... 25 Whale Spa ...... 61
NAILS Magazine 3520 Challenger St., Torrance, CA 90503 310-533-2400 www.nailsmag.com The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. MY OTHER LIFE
Shea McCarthy, nail tech In her other life: Airplane De-icer
The Sky’s the Limit For Shea McCarthy of Layton, Utah, aviation is a longtime passion that even inspired the name of her home salon: Sky’s the Limit Nails. During the winter, she combines her love for airliners with her nail career, working as a lead de-icer for Integrated Deicing Services (IDS) at Salt Lake City International Airport. Before her de-icing job, McCarthy worked at the airport for 12 years, starting out as a line service technician. “I was responsible for servicing corporate and privately- owned aircraft,” she explains. “This included fueling, towing, parking, lavatory services, de-icing, and several other services. I did that for a few years before becoming a line supervisor, when I usually assigned others those tasks and ran the ramp.” After her second child was born, McCarthy realized that her income wasn’t enough to afford daycare for her children, so she left that job. A friend referred her to IDS, which offers a flexible and seasonal schedule that allows her to continue to work in aviation without the need for daycare. The job fits in around her nail career too: She works for IDS on weekday nights and weekends and does nails during the day and on days off. McCarthy finds her job rewarding. “I love knowing that I’m helping keep air travel safe for everyone on the planes we spray, crew and passengers alike,” she says. “Without de-icing, aircraft can lose lift. This results in poor takeoff performance, and perhaps the inability to stay airborne.” She loves operating the de-icing equipment, too. “Our trucks are capable of being “I love knowing that I’m helping driven and operated from the sprayer’s basket,” she keep air travel safe.” says. “It’s an awesome feeling looking 40 feet below and no one is in the cab of the truck because I’m driving it from up in the air!”
NAILS (ISSN 0896-193x) (USPS 001-426) is published monthly, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 3180 Northbrook, IL 60065-3180. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag. com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission. Subscribers: If the Post Office alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within 2 years. deterland.com www. 64 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com You’ve never experienced a pedicure like this. Detox Volcano Crystals and Activators combine to create an invigorating and detoxifying experience with a DETOX, BUBBLING EXPLOSION! Complete your 5-step service with an Exfoliating Sugar Scrub, Collagen Cream Maske and Collagen Massage Lotion. Six scents to choose from, include: Honey Pearl, Tropical Citrus, Orange No.5, Lavender Eruption, Romance and Green Tea Aloe Vera. Feel the Eruption!
cruelty free NOT TESTED ON ANIMALS دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ paraben deterland.com free www. WWW.LAPALMSPAPRODUCTS.COM MADE IN THE USA POWER MEETS MOBILITY More Power. More Battery Life. MORE SERVICES. Our exclusive Go File™ Power Dock provides mobility and convenience fused with the power of a desktop unit. Embrace 35,000RPM with True Torque™ and friction-free engineering. 8-10 hours of battery life lets nail techs work longer without interruptions.
gelish.com | دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ 714. 773. 9758 | Made in the USA deterland.com HM-10531 www. © 2019 Hand & Nail Harmony, Inc.