12175 ITV CR Cover.qxp 9/4/08 10:14 Page 1 I T V

ITV plc p l c

200 Gray’s Inn Road C o r p o

London WC1X 8HF r a t e

www.itv.com r e s p

Investors: www.itvplc.com o n s i b i l i t y r e p o r t 2 0 0 7

ITV plc Corporate responsibility report 2007 ITV plc Corporate responsibility report 2007 Message from Executive Chairman Michael Grade

ITV’s mission is to be the UK’s favourite source of free ente rtainment. To me this involves being a responsible source of free ente rtainment. Corporate responsibility report 2007 ITV plc 01

In a fast changing and highly competitive industry such as ours, ITV News continues to set the highest standards for editorial there is a constant risk that unforeseen issues will arise. New types judgment and objectivity. Its three main bulletins serve of content and ways of engaging with the viewer require new UK society by informing millions of viewers about a vast safeguards. New media such as the internet are outside the scope range of national and international issues. Both in news and of traditional regulators and require content providers to establish entertainment we are challenging ourselves to reflect the ethnic their own standards. Never before has the notion of “corporate and cultural diversity of the UK, making our programmes more responsibility ” been so important to our industry. relevant and appealing to the widest potential audience. We learned this lesson to our cost during 2007 when failures Our new online and mobile businesses present fresh corporate in our systems for premium rate services and administering responsibility challenges. These businesses are mainly outside competitions resulted in us letting down our viewers and also the regulatory scope of Ofcom and the provisions of its ourselves. I believe we have dealt effectively with those problems. Broadcasting Code. We have decided voluntarily to apply the The actions we have taken are described more fully in this report. same standards for the content we provide across new media that we do to broadcast television. There will be some differences Viewers will only watch programmes and use services that they in implementatio n so we have created control and protection trust. Building trust in our Company takes years of consistent mechanism s that suit the medium. performance but it can be damaged by just a single misjudgment . That is why it is so vital that everyone at ITV recognises that the Our £1 billion production budget supports the UK creative trust of viewers is one of our most valuable assets and why this economy of artists, presenters, producers and technical people report is such an important document. involved in programme making in ITV and at the independent production companies that supply us. Without ITV, Britain’s Great work was done in 2007. Our current affairs and regional indigenous television industry would be much smaller. news programmes regularly covered issues of social and environmental concern, both to inform viewers and in the case of Our corporate responsibility extends to the way we recruit and “Climate Change – Make a Difference ” and “The Big Ban”, to enrol treat employees, ensure their health and safety and manage them in positive actions. Some may be surprised that our serial our environmental impacts. All of our material corporate dramas also provide valuable education. Emmerdale for example, responsibility issues are covered in this report. I hope that you through its carefully researched storyline raised awareness of the find it informative and welcome feedback. early symptoms of meningitis.

Michael Grade Executive Chairman

Contents

Message from Executive Chairman 01 About this report About ITV 02 This report covers the CR performance of ITV plc for 2007. The report covers all wholly owned companies and jointly owned businesses in which ITV has a Corporate responsibility at ITV 04 majority shareholding . All information relates to the calendar year 2007 except where a different period is stated. The report has been assured by Enviros Ltd On air whose statement is on page 50. Responsible programming 08 Independent reporting 13 Further information Reflecting society 17 Further information on ITV’s non-financial KPIs and related data is available in Supporting communities 20 the Business Review section of our 20 07 Annual Report, available to download on the Company’s website at www .itv plc.com. Responsible advertising 23 Digital switchover 25 To find out more about the topics contained in this report, please visit: www.itvplc.com/itv/responsibility. Online Content on demand 28

Behind the scenes Creative economy 32 Our people 35 Health and safety 42 Protecting the environment 43

Performance indicators 47 Cover image CR objectives 48 Rageh Omaar: The Iraq War by Numbers, aired in March 2008. Rageh Omaar returned to Iraq to explore the human stories behind the vast number of statistics Assurance statement 2008 50 generated in the five years of the war. GRI indicators 51 Contacts 52 02 ITV plc Corporate responsibility report 2007 About ITV

ITV plc is the leading UK media Entertaining the UK through... company, owning all of the regional ...Broadcasting Channel 3 licences in England and Wales. ITV also owns free-to-air digital channels ITV2, ITV2+1, ITV3, ITV3+1, ITV4, Citv and Men & Motors. ITV is available on every major platform Our Broadcasting business is responsible for commissioning and scheduling programmes on all the ITV channels. including broadcast TV, online and The broadcasting business also covers ITV regions and News and ITV Sports production. It manages ITV’s broadcasting on mobile. interests on different platforms including UK terrestrial television, free-to-air digital channels, and digital terrestrial ITV employs 5,634 people worldwide. television on Freeview. The majority work in production centres around the UK, with large The Broadcasting business comprises: ITV1, ITV2, ITV2+1, ITV3, ITV3+ 1, ITV4, C itv , Men & Motors, centres in London, Manchester and GMTV (75% owned), Freesa t (joint venture with BBC) Leeds. Outside the UK we have offices in America, Australia and Germany. We also employ a large body of freelance writers, performers and technical staff who contribute to our programme production.

Key statistics 2007 Turnover £2,082m Operating profit £311m ITV’s material CR issues Profit before tax £188m Earnings per share 5.0p We regularly review our material issues to identify any Investment in ITV programm ing £1,087 m changes from external sources or due to new types of Number of employees 5,634 business within ITV. Our materiality assessment takes into account the opinions of a wide range of internal and external stakeholders with whom we are in regular contact (see stakeholder engagement on page 4 ). Our strategic objective is to be the UK’s favourite source of free entertainment, by meeting the following targets: Programme/content standards – Compliance with the Ofcom Broadcasting Cod e – Double content revenues by 2012 – Access service s including signing, subtitling and – Maintain our share of advert swatched on UK TV audio descriptio n at 38.5% across our family of channels by 2012 – Regional programmes serving local communities – Deliver £150 million in online revenues by 2010 – Other public service programmes including news and current affairs – On-screen diversity The Company is based around three major – Premium rate services businesses: Broadcasting, Global Content and Online . Advertising standards – Compliance with the British Code of Advertising Practic e Other businesses – Length and frequency of advertisement breaks We also own Carlton Screen Advertising, a cinema advertising business; Commercial Breaks, a production company; and 3sixtymedia, a studio facilities – Proposals to introduce product placement company. We have a 50% interest in Screenvision Europe and Screenvision US, joint ventures with Thomson S.A., which operate leading cinema screen advertising businesses in continental Europe and the US respectively. Corporate responsibility report 2007 ITV plc 03

...Global Content ...Online

Our Global Content business includes the UK’s biggest Our Online business works with the Br oadcasting and Global commercial television production company and one of Content teams to deliver ITV content through new platforms. Europe’s largest programme distribut ors. It consists of three main areas: Broadband, Transactional and Mobile.

The Global Content business comprises: The Online business comprises: ITV Productions, 12 Yard, Cosgrove Hall Films, itv.com, itvlocal.com , ITV Mobile, Friends Reunited, ITV Bingo The London Studios, Granada Ventures, Granada Americ a, Granada Australia, G ranada Germany

Community investment and engagement Health and safety –Selection of causes supported – At ITV productions – Allocation of on-air support – At all ITV locations – Donation of money and other resources – At independent productions made for ITV

Creative economy Environment – Expenditure on regional production – Energy consumption and climate impact – Freelance employment opportunities – Material consumption, waste and recycling – Training and support for the independent sector – Water use – Monitoring of independent sector health, safety, – Protecting the environment when filming employment and environmental standards on location

Employment Suppliers and business partners – Off-screen d iversity – Independent production companies – Training and development – Premium rate services – Work/life balance – Merchandise and promotional items – Freelance and contractor workforce standards 04 ITV plc Corporate responsibility report 2007 Corporate responsibility at ITV

Corporate responsibility (CR) has These values are communicated throughout the business through regular roadshows. They are also included in our induction and never been more important to ITV. training processes. In 2007 we added new modules on ethics and It is crucial that we maintain programme codes to our in-house training (see page 11). CR governance structure (and where necessary regain) our John Cresswell, ITV’s Chief Operating Officer is responsible for viewers’ trust in our programmes reporting CR performance to the Board. ITV’s CR Operational Group is chaired by the Deputy Company Secretary, has and business ethics. ITV’s reputation cross company membership and is charged with formulating as a responsible broadcaster is one ITV’s CR policy commitments for consideration and approval of the Board. It also determines ITV’s CR strategy and requests of our most important assets as we resources where appropriate. The CR Operational Group reports strive to be the UK’s favourite source to a CR and Operational Risk Ste ering Group chaired by the of free entertainment. Company Secretary. Following a strategic review of CR management across ITV operations, our CR management structure is being revised to ITV has maintained a strong relationship with a loyal UK strengthen internal reporting and accountability. Details of the audience for over half a century. Society and broadcasting new structure will be included in our 2008 report. conditions have changed dramatically in that time. Currently, the established broadcasters face major challenges in the form of Communicating CR increased competition from digital services. Marketing budgets Our princi pal communications channel for CR issues internally are now frequently split between television and the internet and is through articles o n our employee intranet , The Watercooler, ITV is exploring new revenue streams to adapt to these changes. which has dedicated C R pages. This includes regular updates on issues such a s diversity, climate change and community The changes to our business have brought new CR challenges, but involvement. To launch the 2006 CR Repor t, we ran a series of there are also important benefits. Viewers have an unprecedented responsibility related articles on The Watercooler during April amount of choice and flexibility. Our online presence has also 2007 as part of a “ Focus on Responsibility” Week. This included created new platforms for communities to connect and share a recorded interview with John Cresswell underlining the information, and new opportunities to reflect diversity and be importance of CR at ITV. inclusive. Our five year strategy is to make ITV a leading player in an all-digital, on-demand future. To do this we need to build Our internal communications team won a Communicators in a strong online presence, and to innovate to generate revenue Business award in November 2007 for their CR awareness raising through new streams. campaign in the category “Capturing the Imagination”. For more information about internal communications at ITV see page 40. Our material CR issues Stakeholder engagemen t We regularly review our material issues. Our materiality assessment takes into account the opinions of a wide range of We regularly engage with key stakeholders to find out how internal and external stakeholders with whom we are in regular they perceive ITV and what they think about CR issues. Our key contact (see stakeholder engagement below). stakeholders include viewers, employees, investors, regulators, suppliers, advertisers, communities and other organisations . For information about our material issues please see page 2. Viewers Managing CR The ITV Vision Panel (the "Panel") is one of our principal tools for Values engagement with viewers. The Panel is made up of 10,000 adult ITV’s values underpin every area of our business, including our viewers who respond to an online survey about our programmes. CR management. They are: A different survey is available each day and it is up to the Panel member when they want to complete it. It is run independently of ITV by GFK NOP and is fully representative of the demography – customer-focus of the UK population. Feedback from the Panel is passed to ITV – collaboration within 36 hours giving us access to a powerful stakeholder – commitment feedback tool. – boldness We asked the Panel a range of questions to determine how – excellence responsible they think our programmes are. The responses – integrity to these questions are summarised in the relevant sections of this report. Corporate responsibility report 2007 ITV plc 05

Employees We conduct regular employee surveys to understand how people feel about working at ITV and pick up on any issues or concerns. See page 40 for more information. Investors Like other companies, we receive regular enquiries on our CR performance from institutional investors and we respond to these queries individually. We also make information available to shareholders through our Annual General Meeting and our interim and annual reports. These are supported by webcasts and roadshows covering our interim and preliminary results. Information is also available on our website at www.itvplc.com. ITV is included in the Dow Jones Sustainability Index and the FTSE4Good Index as well as the Ethibel Pioneer Investment register. Everybody at ITV appreciates the Regulators significance of corporate responsibility to We regularly engage with Ofcom, other UK regulators (in their job. The specific issues differ across particular the O ffice of Fair Trading , Competition Commission, Advertising Standards Authority , PhonePayPlus ), as well as the UK our business, but the common thread is government and European institutions on broadcasting subjects. that acting with integrity and with the The key regulatory issues affecting ITV in 2007 on which we engaged includ e: best interests of the viewer in mind is – The launch in September 2007 of the second Ofcom review always the right decision. of Public Service Broadcasting (PSB). This review, which will not conclude until late 2008, is likely to be focused on the John Cresswell Chief Operating Officer long term prospects for PSB. – Ofcom launched a consultation paper on the classification CR forums of participation television including quiz television. We engage with the following groups to track emerging CR issues The consultation document examined placing responsibility and learn from the experiences of other businesses: for compliance more firmly with broadcasters. Ofcom policy – Media CSR Forum (www.mediacsrforum.org) statements following the consultation are expected in the first quarter of 2008. – Broadcasters and Creative Industry Disability Network (www.employers-forum.co.uk/www/bcidn) – The Audio-Visual Media Services Directive amends the Television – Employers’ Forum on Disability (www.employers-forum.co.uk) Without Frontiers Directive. The new directive makes minor changes to the European rules on television advertising – Employers’ Forum on Age (www.efa.org.uk) minutage and scheduling and gives Member States the freedom – Stonewall (gay and lesbian rights group) (www.stonewall.org.uk) to introduce carefully regulated product placement. – Cultural Diversity Network (www.culturaldiversitynetwork.co.uk) Suppliers – Opportunity Now (www.opportunitynow.org.uk) ITV sources programmes, goods and services from a wide range – Broadband Stakeholder Group (www.broadbanduk.org) of suppliers. As our business changes we need to acquire products – The Association for Television on Demand (www.atvod.org.uk) and services from a range of new suppliers. This has brought new issues and challenges to ITV. We engage in several Business in the Community (BITC) programmes. In 2007 we were included in the BITC Corporate In 2007 we issued a questionnaire to evaluate potentially Responsibility Index and achieved the Silver rating for our risky suppliers. We consider our highest supply chain risks to performance in 2006. We also participate in Opportunity be in premium telephone services, independent production Now, the BITC programme that supports opportunities companies, gaming and gambling services, and suppliers of for women. promotional merchandise. Communities and other organisations We engage with communities and other organisations in each region on local issues such as diverse representation. See the Reflecting society sectio n on page 17 for more information. 06 ITV plc Corporate responsibility report 2007 On air

Social value

ITV programmes contribute to society in different ways. The storylines of our serial dramas cover complex social and personal issues. This can provide useful information and stimulate discussion on issues including unplanned pregnancy, cot death and domestic violence. Corporate responsibility report 2007 ITV plc 07 k 08 ITV plc Corporate responsibility report 2007 On air Responsible programming

We aim to consistently create Compliance ITV believes programme makers should be qualified to make the engaging programmes in new formats, right decisions about implementing the Code in the context of their own programme. However, there are frequently grey areas while ensuring appropriate safeguards requiring expert interpretation. are in place to protect the viewer. ITV’s compliance team of more than 30 specialists provides The issue support for programme makers before and during production. This support is extended to independent production companies Few corporate or commercial activities impact on society making programmes for ITV. In addition the compliance team at as often or as clearly as free-to-air television broadcasting. ITV – or on occasion within another Channel 3 licensee – reviews Television is seen and judged by millions and touches the daily every programme to verify its compliance before broadcast. lives of almost everyone in the UK. At its best, television can Similarly, advice is given to commissioners, broadcasters and educate, entertain and inform. It helps shape our social those involved in sponsorship, advertiser funded programming, framework, contribute to and reflect cultural values, presentation and promotions. The advice increasingly extends and stimulate debate. to many of ITV’s activities outside of broadcast television – for Broadcasting in the UK is closely regulated to ensure that instance broadband delivery of video on demand. companies exercise their power and privileges responsibly. ITV Mobile supplies programme content to mobile phone The regulation of programme content in commercial television operators, tailored to mobile phone users. Our aim is to supply has been developed over more than 50 years, and is today content made to compliance standards comparable to ITV’s embodied in the Ofcom Broadcasting Code (the “Code”). television output. In addition the mobile operators implement the The Code covers all aspects of programming and presentation content classification framework overseen by the Independent by broadcasters operating under Ofcom broadcasting licences. Mobile Classification Body. This ensures that any content suitable The Code provisions cover protection of unde r-18s, harm and only for adults is clearly marked as over-18 and procedures are in offence, crime, religion, impartiality, accuracy and opinion, place to protect younger mobile phone users from accessing it. elections and referendums, fairness, privacy, spons orsh ip Duty office and commercial references. The full Code is available at Viewers may complain to ITV’s duty office. Our Duty Officers www.ofcom.org.uk/tv/ifi/codes/bcode/. respond to questions and complaints and log all the calls, letters Our approach and emails. Any viewer not satisfied with ITV’s response can complain to Ofcom. For contact details please see page 52. Ofcom makes it clear that the context in which the material appears and the expectation of the audience, is key to applying Ofcom rulings the Code. ITV’s policy is to minimise the risk of offence by giving In 2007 Ofcom dealt with complaints about 773 ITV pre-transmission announcements alerting viewers to programmes programmes/episodes. Of these 754 were either not upheld or containing strong language, sexual or violent themes. We provide outside Ofcom’s remit. Four complaints were resolved to Ofcom’s this information on air immediately before the programme, satisfaction. Complaints were upheld about the remaining in advance promotions and in off-screen listings. 15 programmes. Applying a 9.00 pm “watershed” is a recognised strategy by Ofcom is still investigating complaints about PRS services broadcasters and regulators to protect children from inappropriate described on page 10. The most complained about programme content. Complying with the Code requires that programmes of 2008 was The Brits. which are only suitable for adults should not be broadcast before 9.00 pm. Programmes broadcast before the watershed are subject The Brits is an annual music awards ceremony broadcast to particular scrutiny to ensure they comply with the detailed on ITV1. 262 viewers complained about the live broadcast requirements of the Code relating to protection of the under-1 8s. on 14 February 2007, making it the most complained about programme broadcast on ITV in 2007. Ofcom considered the The key responsibility of all programme makers and broadcasters complaints about two jokes made by presenter Russell Brand is to ensure that the Code is upheld. about drugs and intimate parts of the human body. Since the programme was transmitted before the watershed, Ofcom had to decide whether children were adequately protected and if the rules on the portrayal of illegal drugs had been breached. Ofcom considered the references made by Russell Brand were sufficiently obscure to be beyond the comprehension of children, and that his comments regarding drugs were justified in the context of a “humorous ‘tongue-in-cheek’ style expected at a music awards ceremony transmitted after 8.00 pm.” Ofcom concluded: “We understand that some viewers found the comments offensive, but on balance Ofcom has concluded there was no breach of the Code.” (Ofcom Broadcast Bulletin 86). Corporate responsibility report 2007 ITV plc 09 k

Commitments in our licences Ofcom requires ITV1 to broadcast specific quantities of certain genres of programming as well as delivering certain other public benefits – particularly in relation to programme production. This includes national and local news and current affairs. There are also requirements for ITV1 (see page 19) and our digital channels to provide access services including subtitling, audio description and signing. We met all of these requirements in 2007, except for regional news coverage which was agreed with Ofcom. In September 2007, Ofcom launched their second review of Public Service Broadcasting (PSB). This review, which is not expected to conclude until late 2008, is likely to be focu sed on the long term prospects for public service television (particularly commercial public service television) in the UK up to and beyond digital switchover in 2012. It is clear that the current model based on delivering a range of As I have made clear on PSB obligations is unlikely to be sustainable in its current form in the medium to long term as multichannel competition erodes numerous occasions, the value of the commercial PSB licences. ITV believes that it is possible to create a new and sustainable long term commercial the relationship of trust PSB offer. As part of its overall case to the PSB review ITV announced in September 2007 plans for a modernisation of its between the broadcaster regional news services from 2009 which Ofcom is now considering. and the audience is paramount.

Michael Grade Executive Chairman

Ofcom complaints 2007 Not upheld/out of remit 773

Upheld 15

Resolved 4

Vision panel research How important is it for television programmes to raise awareness of environmental and social issues? Important 71% No strong feelings either way 24% Not important 5% 71% of viewers think it is important that television plays a role in raising awareness of environmental and social issues. Only 5% do not agree. 10 ITV plc Corporate responsibility report 2007 On air

Responsible programming

Premium Rate Services The problems identified in relation to ITV’s PRS are being Viewer votes and competitions have been a feature of television considered by Ofcom which could result in a fine or other programming for many years, but the advent of mobile phones sanctions. ITV expects to learn the outcome of the regulatory and premium rate telephony enabled broadcasters to build process in 2008. on such interaction and to generate revenues in the process. Over recent years, use of PRS in ITV and GMTV programming – The issues identified by Deloitte relate largely to PRS elements and the associated revenues – grew rapidly. Such revenues in mainstream ITV1 programming, rather than participation were generated by PRS elements in mainstream programming, television programming broadcast under the ITV Play brand. as well as from dedicated participation channels and services, However, in March 2007, ITV closed its digital participation such as ITV Play. channel ITV Play. From the end of 2007, ITV ceased broadcasting ITV Play participation television programming on all ITV channels. In March 2007, following press reports alleging irregularities in our programming, Michael Grade announced the immediate Charitable donations suspension of all PRS activity and appointed Deloitte to carry After fulfilling reimbursement claims, ITV committed to any out a review of PRS in ITV programming. Deloitte reviewed PRS excess funds being donated to charity. The reimbursement procedures in all current programming; identified means of process closed in February 2008 and in March 2008 ITV paid reducing the risk of failures arising in the future; and investigated the unclaimed funds – over £7 million – to the Charities Aid PRS-related incidents in ITV programmes broadcast from April Foundation which, in turn, will distribute this to a wide range 2005 to March 2007. of agreed charities nationally and through ITV’s regions. In October 2007 we published the findings of the Deloitte review The funds will be split approximately three ways into supporting: and ITV’s investigation into PRS within our programmes. Out of – The Princess Royal Trust for Carers ; more than 100 ITV programmes and series, serious editorial issues – Armed Forces charities (four were chosen); and were identified in three entertainment programmes. The Deloitte review also highlighted serious technical issues on five occasions – Charities in each ITV region. The amount to be distributed affecting two further ITV shows; on none of these occasions did between regions was calculated based on the percentage the problems alter the outcome of viewer votes. In addition, the population in each region. The key areas on which we focused review identified failings in the way ITV integrated PRS into its our regional donation were media (including the arts), culture, programming: appropriate account was not always taken of the youth and community support. impact of editorial actions on the integrity of interactive elements GMTV in programmes. Agreed and consistently applied procedures, In April 2007, serious shortcomings emerged relating to controls and ways of working between the parties involved in the competitions on GMTV and in particular the selection of winners process were lacking. In addition, supporting technology, in the before phone lines had been closed in competitions run between most part supplied by third-party suppliers, did not deliver the August 2003 and February 2007. required level of service consistently. In response, GMTV suspended all competition activity and In response to the Deloitte review, ITV announced a contracted Deloitte to undertake a review and to seek to identify comprehensive reimbursement scheme and made a affected viewers. In July 2007 GMTV confirmed a package of commitment that any unclaimed element of the potential measures aimed at restoring the trust of viewers. These included total to be reimbursed – around £7.8 million – would be donated offering full refunds to all entrants who were wrongly excluded; to charity in 2008 (please see below). holding 250 free prize draws, each with a £10,000 prize for ITV also announced changes to the operation of PRS, affected entrants; and making a £250,000 donation to the including the following: children’s charity Child line. The Managing Director and Head of Competitions both resigned. – Suspension of all SMS and Red Button voting in live programmes, until systems are in place to ensure timely GMTV also introduced new measures to manage PRS in the future delivery of votes; (although PRS competitions have not yet returned to GMTV programming). These included: – Reducing ITV’s dependency on third -party providers, by bringing telephony service provision in-house on programmes – Development of independently audited compliance checks wherever possible; and procedures; – Introduction of training across ITV to ensure that employees are – Regular inspection of future service providers; and aware of their responsibilities in respect of the operation of PRS; – Ensuring that future competitions allow for orderly winner – Strengthening ITV’s compliance resources with the addition of a selection in a timely and compliant manner. dedicated Interactive Governance team. Following an investigation completed in September 2007, Ofcom imposed a fine of £2 million on GMTV and required GMTV to broadcast a statement of the regulator’s findings. Corporate responsibility report 2007 ITV plc 11 k

Viewer trust A separate wider issue undermining viewer trust and goodwill also emerged in 2007 – could viewers believe everything they saw on their television screens. A number of widely-publicised claims of “television fakery” were made about a range of broadcasters, some of them capable of seriously undermining viewer confidence in the veracity of programme content. ITV’s Executive Chairman Michael Grade took the initiative. In advance of these claims, and drawing on the emerging lessons of the PRS issues, he made a speech in July which set out the case for “zero tolerance”. This led ITV to produce detailed guidance for producers, reiterating ITV’s zero tolerance of deliberate deception and material misleading of viewers. This stated that ITV had faith in the integrity and honesty of its programme makers, whether in-house or independent, and that it did not believe that deception, manipulation and cheating were widespread. Nevertheless, ITV will not hesitate in taking action against any programme maker or production company found to have knowingly deceived the viewer or the network. In the case of ITV staff, disciplinary procedures would follow which could result in dismissal. In the case of an independent production company or other supplier investigation of the issue could lead to ITV declining to work with the company or individual in the future. This has been followed by an overhaul and increase in training Trust – it’s a must provision for ITV’s production staff, involving for the first time completion of online training modules as a mandatory Following publication of the findings of the Deloitte review and requirement. In this way ITV is committed to maintaining issues involving trust in television across all UK broadcasters in responsible, honest standards in all of its programming and 2007, ITV committed to improving training and awareness for regaining the full trust of viewers . all employees involved in programming and interactive services. Two compulsory online compliance modules were launched, supported by an internal campaign seeking to raise awareness of the importance of compliance and trust in ITV. The campaign included a booklet – Trust: it’s a must – for all new joiners and production staff. 12 ITV plc Corporate responsibility report 2007 On air

Responsible programming

Programmes with a social value in 2007 Many programmes in our entertainment and current affairs Some of the issues tackled on Tonight in 2007 schedule inform or encourage debate about social issues. Tonight, ITV1’s twice weekly “news magazine”, regularly investigates social and political issues affecting life in the UK Crime Health and nutrition (see table). Antisocial behaviour among youths Body image and plastic surgery Our soaps can draw attention to important issues on a mass scale. Limitation to the reliability of Health of Briton’s abroad For example, in March 2007 an Emmerdale storyline featured a forensic evidence Shortage of paramedics suspected outbreak of meningitis. This raised awareness of the Credit card fraud Risks of buying medicines on the internet condition and its symptoms among viewers. Car theft Superbugs Crime on public transport Regional programmes with a social value Infertility in men Terrorism in the skies ITV’s regional programmes frequently give local perspectives Smoking on social issues and address local concerns. For example, in 2007 Identity theft and identity fraud E-Coli superbug West Eye View in ITV Westcountry continued its investigative Murder investigations NHS access for smokers and the obese tradition with a programme relating the chronic diseases of some Health and safety in the police force Eating disorders British Army H Bomb test veterans to the contamination they Police funding Obesity in children suffered at the time. The London Programme, a current affairs Police and crime rates Diet pills and dieting programme on ITV London, featured an investigation into rising Dangerous driving and illegal street races Child nutrition and behaviour neighbourhood crime and highlighted cycle theft in the capital. “Hoodies” Cutting the annual food budget Zero-tolerance policy and use of Ethical food labelling In 2007, the ITV regions collaborated on the “Climate Change police time Organic food – Make a Difference” initiative. Regional news programmes Smoking and driving looked at the local effects of climate change and encouraged Dangerous dog breed s people to take action. For example, Wales Tonight reported on Personal finance Excessive loan charges the loss of snow cover on Mount Snowdon. See page 16 for Environment more information. Reclaiming bank fees and charges Green vehicles Interest rates Many of the regions made programmes for the “The Big Ban” Overfishing of cod Risks of equity release products which ran in the lead up to the ban of smoking in public places UK floods Protecting our money chip and in July 2007. The programmes informed people where to get pin technology support to stop smoking, and followed local people on their Government Personal finance lessons for kids quest to kick the habit. Councils overcharging council tax First-time buyers access to housing Economic impacts of immigration The cost of Christmas Waste collection Wastage of council tax Immigration and housing 2012 Olympics Super hospitals Social services and children Congestion charge Road safety and compensation Wastage of public funds

Vision panel research The storylines of ITV soaps and dramas raise important environmental and social issues Agree 38% Neither agree nor disagree 45% Disagree 17% Viewers recognise that even entertainment programmes like soaps can raise important issues. 38% agreed with the statement compared to 17% who disagreed. Corporate responsibility report 2007 ITV plc 13 k Independent reporting

ITV News editors carry an important We apply a consistent standard of compliance across all media platforms. Editorial content must satisfy the regulations set down responsibility to create informative by Ofcom even if it is destined for media not regulated by Ofcom news programmes to the highest such as mobile phones and the internet. Editorial training ethical standards. ITN’s head of compliance John Battle holds regular seminars to brief news teams on legal and code compliance issues. In 2007, The issue there were 12 seminars. Sensitive reporting issues such as privacy, News programmes have a crucial social function. They inform children, court cases and copyright were covered. Most journalists public opinion and generate debate. The news is not simply a have some formal training before they start at ITN, such as a passive reflection of current affairs, the way it is reported can postgraduate qualification in journalism. have a direct impact on the course of events being covered. ITN’s Compliance Manual provides guidance on the most This gives broadcasters a huge responsibility. If news commonly encountered risk areas. We encourage a strong gets things wrong, or makes a bad decision, people can be “reference up” culture, so editorial staff know that if there misinformed on crucial issues and in extreme cases lives can be is an issue that raises legal or compliance issues they should refer put at risk. It is crucial that news broadcasters have high ethical the matter up to the duty lawyer or editorial management. standards and report issues sensitively, accurately and fairly. The commercial instinct to be first with a story must not compromise these standards. Daily National News editorial review meetings Our approach 9.15 am First editorial planning meeting of the day. 10.00 am Cross-company editorial meeting chaired by “I TV News” com prises ITV National and ITV London News, David Mannion, ITV News’ editor in chief. The day’s produced by ITN, and ITV’s other regional news p rogramming news stories are reviewed, coverage across produced internally by the ITV News Group. programmes and platforms discussed and potential ITV News is highly influential, reaching an average of 21 million compliance and PR issues identified. viewers per week in 2007. We recognise that our news and current 1.00 pm Pre-broadcast, programme editor and lawyer view affairs programming has an important social function, and we are all items for the Lunchtime News. committed to vigilant reporting and high editorial standards 1.30 pm ITV Lunchtime News. ensuring our programmes comply with the Ofcom Broadcasting Code (the “Code”). 2.30 pm Editorial meeting to review the list of items for the Evening News. ITV National News 3.30 pm Editorial meeting to review items for News at Ten. ITV National News obtains stories from all over the world, with 5.45 pm Pre-broadcast, programme editor and lawyer view offices in London, Brussels, Jerusalem, Johannesburg, Washington all items before the Evening News. and Beijing. 6.30 pm ITV Evening News. We air three main National News bulletins a day. These are the 7.10 pm Pre-broadcast, programme editor and lawyer view ITV Lunchtime News, the ITV Evening News and the ITV News at all items before the News at Ten. Ten. We can react to breaking news 24-hours a day and interrupt 10.00 pm ITV News at Ten. the schedule to broadcast important stories. Under the terms of our Ofcom licence, we must broadcast 365 hours of news programming a year, 125 hours of which must be aired at peak tim e. In 2007 we met these target s. In 2007, ITV demonstrated its commitment to serious independent reporting by regularly being at the forefront of the biggest news stories of the year. Editorial standards Sound editorial judgment is crucial for making responsible news programmes. Our newsrooms apply the Code when making editorial decisions, which have to be taken quickly, in a highly pressured environment. We have a tightly managed daily system for reviewing news items and making editorial decisions to ensure that all our news bulletins throughout the day are legal and comply with the Code. A specialist lawyer is available to give advice 24 hours a day, seven days a week. ITN use a cross-company internal notice system to notify editorial staff about legal or compliance issues such as court orders, requests by police, and adjudications by Ofcom. 14 ITV plc Corporate responsibility report 2007 On air

Independent reporting

Journalist safety The work of television journalists and camera operators can involve exposure to dangerous situations. We provide training for all our teams and conduct a risk assessment for all assignments. Our risk assessment uses a traffic light rating to classify the potential level of danger. The highest category is red which automatically includes any assignments in war zones or where there is fighting or where journalists or westerners are being targeted. Our health and safety manager ensures that the team understands the risks and is taking appropriate precautions. We employ local staff familiar with the conditions to support our news teams on assignment (see Zimbabwe on page 15). Our staff attend a five day residential course in operating in hostile environments to obtain clearance to work on “red” assignments. To maintain this status they must attend two day refresher courses every three years. Nobody is ever forced CR translates into trust. If you’re not to work on a “red” assignment if they do not wish to do so. responsible in the news business, you There were no significant safety incidents involving our news teams in 2007. won’t be trusted by viewers. Our job is to expose, to hold to account and ask Compliance rulings Two cases were upheld against ITV National News programmes uncomfortable questions. We have to by Ofcom in 2007: do this while always respecting the Tony Blair: The issue was whether an ITV National News responsibilities of complying with the report was accurate in stating Tony Blair had said in an interview with Michael Parkinson that he prayed to God before making the law and the Code on issues such a decision to go to war in Iraq. Ofcom held that the report was privacy, impartiality and offense. not accurate. A correction was broadcast on ITV News on 26 February 2007 (Ofcom Broadcast Bulleti n 79). Our journalists are acutely UK Juicers: A complaint against ITV National News (and ITV aware of this. Central News) was upheld over a report broadcast on 9 March 2006 on the regulation of the fitness industry. The bulletins Deborah Turness Editor, ITV News referred to an unnamed trampoline company that had been investigated by the Advertising Standards Authority (ASA). Ofcom upheld the complaint stating the report did not accurately report what had been said by the ASA (Ofcom Broadcast Bulletin 76). Example news stories in 2007 Our National News items bring information on world and domestic affairs to millions of viewers. In the course of a year we cover a vast range of issues. Below are just a few examples of important news stories we covered in 2007: Chinese Coal Mines China correspondent John Ray won the prestigious Foreign Press Association award for revealing journalism about the treatment of miners in China’s illegal coal mines. It was one of several undercover exposés this year. Ray also travelled into Burma, beating the BBC and Sky to Rangoon at the height of the crackdown against the Monks. Explaining environmental issues The Big Melt ITV News became the first news programme to broadcast live from Antarctica, highlighting the dramatic effects of global warming. The programme overcame unique technical and logistic challenges to hear from the British scientists at the forefront of research into global warming. Corporate responsibility report 2007 ITV plc 15 k

Floods Working closely with the ITV regions, we provided comprehensive Vision panel research coverage of the floods across Yorkshire, and then the West Country. ITV commissioned a half hour news special on the ITV News and current affairs day of the Sheffield floods. Mark Austin presented live from cover issues objectively Sheffield with Katie Derham airborne in a helicopter. Covering international affairs Agree Letvinenko (Russia) 55% ITV News broke several new storylines on the poisoning of Neither agree nor disagree Alexander Letvinkenko in London. In particular, we were first 37% with the story that three British Airways passenger jets were grounded with suspected Polonium 210 contamination. Disagree Iraq 8% We fronted a major week of special programmes from Baghdad, 55% of viewers think ITV News and current affairs deal objectively to mark the fourth anniversary of the war. Our programmes with issues. Only 8% do not agree. were made in collaboration with Guardian films whose local cameramen revealed new human stories. Iran We had a world first with a live interview on the ITV Evening News with President Armadinajad. Nothing like it had been attempted before, but we felt the opportunity to interview him live was too good to pass up. Julian Manyon travelled to Tehran to conduct the interview, in a joint deployment with Channel 4 News. Highlighting UK social and political issues Exposing human right abuses: Zimbabwe C-Difficile Science Editor Lawrence McGinty presented a week of coverage ITV National News anchored an award winning week of special of Britain’s dirtiest hospitals. There was an enormous viewer programmes live from the South Africa/Zimbabwe border. response, both to the news programmes and the online material Our correspondents exposed the true level of political oppression associated with it. in the country, the depths of the economic mismanagement, and captured the widespread human misery of life under Robert Falklands 25 Mugabe. In-depth reports and a week of special programmes A quarter of a century after the liberation of Port Stanley, Britain’s presented live revealed the plight of a whole country’s people. most famous veteran, Simon Weston, returned and became Soon after ITV News’ coverage the Prime Minister Gordon Brown our Evening News anchorman for a series of remarkable reports. conceded for the first time that he was prepared to step up His mother recalled the day she saw him, and didn’t recognise his sanctions against Zimbabwe. badly charred face. The programme went undercover, flouting Robert Mugabe’s Leadership Lab ban on filming and threats of violence to expose Zimbabwe’s The three main political parties have new leaders, and we have escalating humanitarian crisis. The assignment was categorised invented “Leadership Lab” as an innovative and engaging and as “red” risk. A network of local contacts helped secure stories lively way to track voter opinion. Floating voters in a marginal seat and advise our team on safety. Their identity has been carefully – Bedford – gather regularly to assess their performance, in an protected to avoid reprisals. We also disguised the identities exercise moderated by the polling company, Populus. of interviewees. 16 ITV plc Corporate responsibility report 2007 On air

Independent reporting

ITV Regional News Making a global issue local In March 2007 ITV launched “Climate Change In 2007 we broadcast over 3,100 hours of regional news which – Make a Difference” to teatime news audiences. reached an average 10 million viewers a week. ITV’s Regional News programmes in England and Wales Regional News is an important part of our public service linked up with colleagues in National News to raise awareness programming. We are committed to continuing to provide this of the climate change debate. Politicians including the then service in an increasingly challenging commercial environment. Environment Secretary David Miliband were featured along We currently spend £100 million a year providing 17 different with celebrities, climatologists, academics and HRH the Prince regional news programmes and this cost is disproportionate to of Wales in regular coverage across three months. As well as the value of ITV’s analogue licences. offering advice to viewers on how to save energy, the coverage We are committed to high quality news broadcasting, but to also highlighted the growing scientific evidence pointing to compete in this challenging environment, we need a modernised climate change. regional structure fit for purpose in a digital age. We have drawn The on screen reports and features were backed up by a website up a proposal to consolidate some of our regional news teams, which offered viewers more information, with links to other and produce a smaller number of high quality regional news organisations including the Environment Agency and Friends programmes. We are currently discussing our proposals with of the Earth. Ofcom and other stakeholders. For more information about how we support employees affected by company restructuring see The campaign featured more than 120 news reports across three Our People, page 35. months. The www.itvclimatechange.com website attracted over 400,000 hits. Compliance rulings Two cases were upheld against ITV Regional News programmes More than 4,000 viewers completed our online questionnaire by Ofcom in 2007: – which looked at ten ways in which people can make a difference to their energy consumption. Over 2.4 million watched the Bluewater regional “Climate Change – Make a Difference” programmes Following a complaint from a viewer, Ofcom ruled that Meridian broadcast on ITV1 against Eastenders on 17 April. Tonight breached the rule on excessive promotion of a brand in a script explaining a competition to win gift vouchers redeemable In an exclusive survey carried out for ITV by the Environment at stores in the Bluewater shopping centre. ITV acknowledged the Agency, it was revealed the Anglia region was the most mistake and we broadcast an amended version in later editions of climate-conscious in the UK. the programme (Ofcom Broadcast Bulletin 85). UK Juicers Please see summary on page 14.

Vision panel research Awards In 2007 ITV News was recognised with a series of awards for ITV News and current affairs help high quality reports of social importance: me to understand environmental – ITV National News won four awards, Scoop of the Year, News Programme of the Year, Home Story of the Year, and social isssues and Young Journalist of the Year at the RTS Awards 2007 and our Zimbabwe coverage was nominated for the RTS Agree Journalism Award. 61% – One World Awards for Chris Rogers and “Romania’s unwanted children”. Neither agree nor disagree – Foreign Press Association Awards for China Correspondent 33% John Ray and “Mistreatment of Chinese Miners”. Disagree 6% – Broadcast Magazine award for our Zimbabwe coverag e. Our regional programme Granada Reports was also awarded ITV’s news and current affairs programmes are recognised as a BAFTA for Best News Programme for its coverage of the valuable sources of information about the environment and Morecambe Bay cockling tragedy in 2006. society by 61% of viewers. Only 6% disagree with this statement. Corporate responsibility report 2007 ITV plc 17 k Reflecting society

We have an important social We collect and monitor diversity data from every programme. The data is then collated in quarterly portrayal reports (see table). responsibility to accurately reflect This system measures the diversity of main, secondary and background characters in both national and regional programmes the lives and concerns of people on ITV1. The results do not show a significant change from living in the UK. last year. See the sections below for our work to improve our representation of minority groups. The issue Portraying ethnic minorities Television affects the way we think about ourselves and society. In 2007, black and ethnic minorities made up 13.6% of people Delivered responsibly, it can be a uniting force, bringing together on screen on ITV channels (see table below). This is a good overall people of every age, religion, class and culture. Television can help level of representation, as it is estimated 7.9% of people living in erode social barriers, giving people from different walks of life an the UK come from ethnic minorities (2001 Census). However our understanding of how others live, and helping to develop a culture monitoring system does not identify whether people from of tolerance. ethnic minorities are in prominent roles or whether they are Our approach sensitively represented. We recognise that there is still work to do to ensure we portray ethnic minority perspectives fairly. We know we have an important social responsibility to accurately reflect the lives and concerns of people living in the UK. Our long-running soap Coronation Street continues to feature This applies on air and among our own employees. Being inclusive characters and storylines that reflect the cultural communities means portraying ethnic and cultural minorities, of both genders, and ethnic minority groups in the UK. 12% of the characters in people with disabilities and people who are gay, lesbian and our thriller series Mobile were from ethnic minorities, in lead and bisexual. It helps us stay authentic and relevant to 21st century supporting roles. X Factor also had strong minority representation. Britain, and supports our business goal to attract as wide an We aired the comedy series, Mumbai Calling about a British Asian audience as possible. who travels to India to work in a call centre. The comedy gives an We are committed to embedding diversity in all our processes, insight into life for the people who work at the call centres that from commissioning to production. We try to cast people of both people living in the UK often get put through to when they call genders and all ages from as many different race and disability company service lines. groups as we can. Our production unit has diversity champions It can be a challenge to cast young people from ethnically diverse within each genre. The champions monitor portrayal patterns backgrounds, as minorities are often under represented in the and provide diversity statistics to production teams and senior youth groups and training centres we draw our talent from. managers. They also influence their colleagues to improve To address this issue, the casting director of Britannia High, diversity. ITV News Group is engaged in a range of similar an eight part drama series due to be filmed in 2008 decided activities to improve representation. to put on open auditions, to attract applicants from a wider We hold Diversity Road Shows where we share best practice and pool. They will also advertise the opportunity in minority identify opportunities to improve. Through the Road Shows we papers such as Asian News. identified increasing the representation of disabled people as a priority for 2007. We communicate with employees about our diversity strategy and the commercial benefits of reaching diverse audiences through articles on our employee intranet site. We also engage with diverse groups in the community in each of our regions and invite them to give feedback on our representation. ITV is a member of the Cultural Diversity Network. Members of the network are committed to changing the face of television, 13.6% and report progress through annual reviews on the network of people on ITV channels in 2007 were from website at www.culturaldiversitynetwork.co.uk. black and ethnic minorities To achieve accurate representation of social diversity it is important that our workforce is diverse, and that we have an On-screen diversity (%) appropriately wide range of perspectives to draw on. To learn 2007 2006 2005 more about what ITV is doing to promote employee diversity White 86.1 88.5 86.4 see page 35. Black 3.1 4.2 4.9 Diversity monitoring Asian 2.2 1.5 5.9 Our automated portrayal system enables us to track the diversity Chinese 0.3 0.2 0.4 of people appearing on ITV. It also helps independent production Mixed race 0.7 1.5 0.6 companies provide us with this information. Other 7.7 4.0 1.8 Total black and minority ethnic 13.6 11.5 13.6 Disability 0.6 0.6 0.5 Gender women 41.4 43.1 39.0 Age over 55 11.4 9.6 13.7 18 ITV plc Corporate responsibility report 2007 On air

Reflecting society

It is important that ethnic minorities are also represented in children’s television. In 2007 Citv ran a second series of My Life Vision panel research as a Popat, a comedy series about an Asian family. The director Charles Martin won a Children’s BAFTA award for the series. ITV programmes reflect the ethnic Many of the programmes Citv airs including Bratz, Jungle Run, and cultural mix of the UK The Saddle Club, Little Einsteins, The Little Bang and Go Diego Go include central characters or presenters from ethnic minorities. Agree Television programmes can also promote intercultural 39% understanding. The Muslim Jesus, broadcast in 2007, was a documentary film which examined the links between Neither agree or disagree Christianity and Islam. 48% News Disagree People from ethnic minorities play a prominent role at ITV News. 13% For example, in October 2007 Sir Trevor McDonald, the first black 39% of viewers feel that ITV programmes reflect the UK newscaster in the UK, announced his return to ITV to present ethnic and cultural mix. 13% disagree with this statement. ITV News at Ten. He is joined in National News presenting by Nina Hossain and Joyce Ohajah. The percentage of people from black and minority ethnic backgrounds in National News is significantly higher than in the general population. Lisa Aziz, Tony Morris, Sameena Ali-Khan and Sangeeta Bhabra continue to present regional news. We recognise we must do more to include ethnic minority perspectives in the news as a commercial imperative. It is crucial we deliver news that is relevant to the large section of the population that are not white or middle class or those viewers will go elsewhere. We recognise there are lots of opportunities for improvement. In 2006 a YouGov survey revealed that half of ethnic minority viewers felt UK news programmes reported issues that concerned them badly or very badly. In response to this feedback, in 2007 ITV News started consulting with the ethnic minority newspaper Awaaz on stories that require particular cultural sensitivity. This has helped the teams understand cultural issues within black and minority ethnic communities, and gain access to relevant interviews and contacts. Malcolm and Barbara The ITV News Group strategy document, Succeeding Together 2 Despite the debate about the pre-publicity surrounding the film, includes a chapter on diversity. In 2006 all the newsrooms drew Malcolm and Barbara was a moving and challenging documentary up Diversity Action Plans which determined their policy in 2007. that followed Malcolm’s shocking deterioration while suffering These are due to be revised during 2008. from Alzheimer’s and the extraordinary way his wife Barbara coped with losing her husband. Every newsroom has a Diversity Champion who sits on the Group Diversity Panel. Many of the regions now also have local diversity panels, chaired by their Diversity Champion. The regional panels meet regularly and help come up with new ideas to improve diversity. For example, ITV Meridian's regional panel decided to include diversity information in assignment sheets to remind camera operators and others working in the newsrooms of the importance of inclusivity in shots. The newsrooms monitor the diversity of their output and review the results at monthly “information and ideas” meetings. The portrayal figures reflect coverage in quantitative and qualitative terms as some newsrooms in the past recorded significant on-screen portrayal but found that much of it was negative and stereotypical when they examined it more closely. Now there is a greater emphasis on neutral or positive portrayal using case studies, contributors and vox pops to ensure a fair approach. For example, ITV Central East produced an item on a woman who runs an open house for black teenagers from St Ann’s in Nottingham. It shows the teenagers preparing for a carnival, a break from the stereotypical representation that associates these groups with guns and gangs. Corporate responsibility report 2007 ITV plc 19 k

As a result of engagement with employees about how to Portraying gender increase the diversity of the people they cover, from 2008 all ITV journalists will have protected days to draw stories from contacts It is important that men and women are equally represented in diverse communities. They will report back to their Diversity in our programmes. In 2007, 41.4% of people on-screen on ITV Panel and add contacts to the newsroom’s contact list. channels were women (see table on page 17) which is less than representative. This is an important social issue, reflecting some One of our strategic objectives is for each region to set up a factors beyond the control of ITV. For example, women are still forum for members of the public from diverse communities to under represented in public affairs and this has a direct impact on review the regional news output. They can also use the forums our programme content. to give feedback on ITV’s output more generally. For example, ITV Meridian & Thames Valley has a group called the Cultural Access services Diversity Advisory Group to the Media, which scrutinises its As well as representing disability issues, it is important that content. The group has been in existence for 14 years and meets people with disabilities have access to our programmes. We are quarterly. Similar groups are now being set up in ITV Meridian, ITV required by Ofcom to provide specified levels of access services to Yorkshire, ITV Westcountry, ITV Central and ITV Tyne Tees, and we deaf and blind people across our channels, and ITV is committed aim that all regions should have them by the end of the year. to providing sensory-impaired audiences with access to our Portraying people with disabilities programmes. We provide substantial levels of subtitling, signing and audio description. Our signed programme slots include a Television programmes that feature people with disabilities and range of factual and daytime titles. In 2007 soaps, dramas and chronic diseases can help raise awareness of the issues these feature films were among the programmes that were broadcast people face, and promote understanding. This is an important with audio description. foundation for promoting equal opportunities for disabled people. ITV is proud to have its own award-winning in-house According to our portrayal monitoring 0.6% of people in ITV signing facility, SignPost (www.signpostbsl.com). In 2007 programmes have a disability evident to the viewer (see table SignPost developed and produced content for a portfolio on page 17), compared to a UK population average of 19%. of new websites which we will launch in 2008. SignPost TV ITV’s figure is very low, but this is partly due to the difficulty of (www.britishsignlanguage.tv) will deliver a range of news, capturing on-screen disability information – some disabilities information, entertainment and education in and about sign such as diabetes, heart problems and other long term illnesses language. We plan to launch www.itvbabysign.com, a website are not visible. We recognise we need to improve the where parents can learn how to bond and communicate with representation of disabled people as a priority and this was an their baby in sign. We are also launching an online storytelling important focus for 2007. website for children in British Sign Language. In 2007 three ITV Productions’ in-house casting directors met a In 2007, ITV1 exceeded the access service targets for subtitling self imposed challenge to each cast at least one person with a and audio description. We provided subtitling on almost all disability. An episode of Cold Blood included a young man with a the ITV1 schedule, and all the programmes aired at peak-time. learning disability. The casting director worked with Mind the Gap, Audio description was provided for many of ITV’s dramas a theatre group which specialises in drama training for people where there is the greatest value to viewers. We met our access with learning disabilities, to cast the artist, who was heavily service targets for all the ITV digital channels. featured in the programme. Richard Sargent, a wheelchair user, joined the cast of Coronation Street. Malcolm and Barbara, a We had a regular dialogue with relevant charities and interest documentary sensitively explored the issues facing an Alzheimer’s groups about our access services provision in 2007, including the sufferer and his carer wife as he suffered from dementia. Royal National Institute for Blind People and the Royal National Institute for Deaf People. We ran a Disability Road Show in November 2007, for people working in drama production. These were also attended by key Advertising in targeted media helped ensure that visually influencers with disabilities from outside ITV. These workshops impaired and hearing impaired viewers were aware of our will be held for the other production genres in 2008. In 2007, access services. ITV Granada held a conference aimed at increasing awareness of minority groups among producers and members of casting and Access services 2007 – ITV1 writing teams. The conference generated awareness of the power S of diversity in programming, focusing primarily on disability and Subtitling gave people the chance to share information and best practice. Commitment 86.0% In 2007, 40 representatives from across the ITV regions attended the Enabling Talent conference in Birmingham, to help them Delivered 91.4% identify opportunities to be more inclusive both on and off screen. Audio description ITV is also a member of the Broadcasters and Creative Industries Disability Network (www.employers-forum.co.uk/www/bcidn). Commitment 10.0%* Delivered 10.5%

Signing Commitment 5.0%†

Delivered 4.5%

* rose from 8.0% to 10.0% in November 2007 † rose from 4.0% to 5.0% in November 2007 20 ITV plc Corporate responsibility report 2007 On air Supporting communities

ITV raises awareness of charitable work on air, and offers behind the scenes financial support and commercial expertise to charities and social organisations. The issue Broadcasters can make a significant contribution to society by airing programmes that raise the profile of social and environmental issues and help charities with their appeals. Like other successful companies, they can also help by making cash donations to good causes and by contributing their skills. People who work in the media industry have expertise in communications which can be valuable to voluntary organisations. ITV Carer of the Year Our approach ITV Carer of the Year was our national initiative in 2007. The UK’s six million carers are unsung heroes, whose unpaid work ITV supports charities and good causes on-air and through saves the economy £87 billion each year. This campaign aimed both cash and in-kind donations and we strongly encourage to raise awareness of the valuable work carers do, and help give our employees to get involved. them a voice. A significant social contribution is the airtime we make available We asked viewers across the regions to nominate people who for charitable causes. Over the past four years we have used the made a difference to other people’s lives. We broadcast over Business in the Community (BITC) Percent Club guidelines as a 120 regional news reports on ITV Carer of the Year across England basis for our calculation. We work out the value of the airtime and Wales over four months and more than three million viewers from the value of advertising revenue we would normally watched special half hour documentaries on caring and carers generate within that programme slot. We are reviewing how we issues. Panels of independent judges narrowed down thousands measure the value of our in-kind donations in the future. of nominations from across the country, and 16 regional finalists We also made charitable donations out of unclaimed funds were chosen by a total of 23,000 viewers. The finalists went from the PRS reimbur sement process. These are not included through to the Daily Mirror Pride of Britain Awards and were in our community investment calculations for 2007. invited to a special reception at No. 10 Downing Street, hosted See page 10 for more information on our response to these by the Prime Minister and his wife Sarah Brown. Miriam Bennett, issues and resulting charitable donations. a foster carer for around 300 children in total, was the overall winner (pictured below with Carol Vorderman). On air The campaign helped to raise awareness about the importance The People’s Millions of carers in the UK and Ivan Lewis, Minister for Care Services, The People’s Millions is a three year partnership between ITV and thanked ITV for “bringing the issue of carers to the forefront of The Big Lottery Fund which allows the public to decide on the the political agenda”. A new government Standing Commission distribution of lottery money. In 2007, Sustrans Connect2 was launched in 2007 means carers now have a voice in government chosen by the public to win a landmark award of £50 million to policy. ITV is committed to this work and we will continue to invest in walking and cycling routes across the UK. In 2008 72 report the issues facing carers in the future. projects will be eligible for grants of up to £50,000 each. Corporate responsibility report 2007 ITV plc 21 k

Challenge Anneka ITV presenters from across the regions host awards ceremonies Challenge Anneka returned to ITV for a special programme in and other events for a range of charities and community June 2007. In the programme Anneka Rice has to complete a organisations. challenge that would help transform lives in minimal time. For the We continue to support the Community Channel, a channel June programme, she had to record and launch an album in only broadcast on Sky and Freeview dedicated to highlighting issues five days, to benefit 40 children's hospices around the country. from local and international communities and the voluntary and Regional initiatives charitable sectors. – Many of the ITV regions ran a series of items on giving up Our total in kind donations in 2007 were worth £5.5 million. smoking leading up to the ban on smoking in public places in England in July. For example, ITV Meridian’s Big Ban followed Cash donations a group of people attempting to quit smoking in time for We also support charities through cash donations. These the ban. They also made a poster showing presenter Fred amounted to £1.3 million in 2007. Here are some examples: Dinenage’s pledge to stop smoking, which was displayed in doctors’ surgeries and pharmacies across the region. – ITV Granada’s news team won a BAFTA award in 2007 for its coverage of the Morecambe Bay cockling disaster. In response, – ITV Border’s What’s On Wall is a weekly showcase of charitable ITV donated £5,000 to the Morecambe Victims’ Fund, and community events in the region providing free television ather than taking out the traditional celebratory advert in advertising for the events. Broadcast magazine. – ITV Tyne Tees ran its 19th annual Salvation Army Christmas – Every year, rather than sending a paper card, ITV sends an e-card Appeal on North East Tonight. Viewers were encouraged to and makes a donation to charity. The recipient can vote which hand in toys, gifts and clothing to collection points across charity they would like to receive the donation. In 2007, a the region. Thousands of items were collected in response to donation of £30,000 was divided between Macmillan, Shelter, the programme. Childline and the World Wildlife Fund according to their proportion of the vote from the 2006 Christmas e-card. – ITV Tyne Tees also sponsored a series of sports events in aid of the Princes Trust. The Duke of Northumberland challenged the Earl of Durham to a sporting challenge, which began with a golf tournament at Slaley Hall. They recruited a line up of sporting stars and celebrities to do battle. Our internet site itvlocal.com also offers a platform for community activity. Local councils and voluntary organisations can publish videos that raise awareness of local issues, such as domestic violence or local diversity. See user-generated content in the Online section of this report for more information, page 28. Behind the scenes £6.88m Sharing expertise and facilities ITV’s total charitable donations in 2007 We also share our expertise and facilities with community groups and charities. ITV is a corporate member of the Media Trust. Through the trust Charitable donations we support charities across the ITV regions with communications training, video and website production, PR, marketing and 2007 2006 2005 mentoring. In 2007 this enabled the Media Trust to hold 120 Total (£m) 6.88 11.58 19.27 communications training seminars and workshops, Cash (£m) 1.38 2.12 1.49 recruit 144 mentors from the media industry and match 300 In-kind (£m) 5.50 9.46* 17.78 charities with volunteer media professionals. % of pre-tax profit 3.6 4.0 6.2 We host events such as seminars and workshops for a range of * restated from £8.46 million in 2006 charities and local organisations. For example, in February 2007, ITV London hosted a reception for supporters of the Media Trust. It was attended by the Rt Hon Tessa Jowell MP, and senior representatives from all major broadcasters. ITV London also hosted events for Kidney Research UK, the National Council for the Training of Journalists, Business in the Community and Business Action on Homelessness in 2007. 22 ITV plc Corporate responsibility report 2007 On air

Supporting communities

Employee involvement Employee charitable donations We encourage employees to get involved with community In July 2007 we introduced a Give as You Earn (GAYE) scheme projects through volunteering and fundraising activities. run independently by the Charities Aid Foundation. This was established after a survey of our employees revealed 80% would Employee volunteering be interested in such a scheme. ITV matches each donation, ITV employees are all eligible to take a day’s paid leave each which is deducted from the employee’s pay before tax. ITV also year to volunteer, and we run campaigns in the workplace and pays the GAYE administration fees to ensure the charity receives on our intranet to encourage them to use it. the entire donation. Employees currently give £5,000 a month to Employees also participate in group volunteering days. charity through the scheme. This means the overall donation is For example, in 2007, 30 ITV Granada employees took part £10,000 a month with the company match included. in two volunteering days organised by Business in the Employees also raise money for organisations that are important Community. They spent one day helping gardeners at a park to them through activities at work. For example, in 2007 in Manchester and another day at the City of Manchester employees of ITV Meridian and ITV Thames Valley raised Stadium helping children from local schools to take part in £1,280 for charity by selling cakes and lunches. a fitness programme. The cast of Emmerdale raised £250,000 for charity in June 2007, Employees also give time to share skills with charities, through by participating in an activity day watched by an audience of the Media Trust. For example, Arti Halai, a Broadcast Presenter at 27,000, and hosting a gala dinner for 800 people. The beneficiaries ITV Central, spoke to six charities at a Presentation skills seminar included the Anthony Nolan Trust, Leukaemia Research, on 17 January 2008. Maggie’s Hospice, UCAN, a charity which raises money for In August 2007, ITV joined the Media Trust’s Media Matching urological cancers and The Wooden Spoon, a charity for programme. This matches skilled people in the media with disabled and disadvantaged children. charities that need their support. In 2007 the ITV SignPost team Intranet search engine donations were matched with Acorns Project, a charity helping young We have incorporated everyclick.com, the internet search engine children living with the effects of domestic violence designed to raise funds for charities, into our employee intranet. (www.acornsproject.org.uk). The team drew up a wide-ranging This means a small donation goes to charity each time an set of recommendations to improve the image of the charity, employee clicks through an internet search. In 2007 ITV and attract more funding to help it expand. Eileen Young, the employees raised over £150 for The Princess Royal Trust for Manager of ITV SignPost has since become a trustee of the Carers using everyclick.com. charity and chairs its Management Committee. Another SignPost employee developed a new logo for the organisation as well as Bone marrow donation artwork to use on its stationery and website. The team also In 2007, 88 ITV employees underwent a blood test with a nurse helped with press releases to help raise the charity's profile. from The Anthony Nolan Trust and are now entered onto the British Bone Marrow Registry. This followed an appeal by an ITV Border employee whose fiancé was terminally ill, and urgently searching for a transplant. News of this spread quickly and employees from around the Company came forward to donate. Special sessions were set up at various sites and our employee intranet raised awareness about the appeal. The blood tests give leukaemia sufferers a better chance of finding a match for a bone marrow transfusion, which improves the chance they will live. If a match is found, the donor has the option to go through a three day procedure to donate their bone marrow. As yet none of the donors have been called to donate but they will remain on the register until their 60th birthday. £10,000 per month is donated to charity through our payroll giving scheme Corporate responsibility report 2007 ITV plc 23 k Responsible advertising

Advertising remains the primary During 2007 arrangements were made to change the existing ITV owned body BACC into a new organisation, Clearcast, revenue source for ITV. The value co-owned by major broadcasters. The staff and expertise built up at BACC was transferred to Clearcast when it of commercial breaks is enhanced launched on 1 January 2008. The new arrangements will if viewers trust the content of the not affect advertising standards. For more information see adverts they see on television. www.clearcast.co.uk. Food advertising to children The issue New restrictions concerning food and drink advertising aimed at children came into force in 2007. Advertising of food or drinks in or It is essential that viewers find the balance of programmes to around programmes of particular appeal to children (programmes adverts acceptable and trust the content of the adverts we air. It that have a significantly higher than average proportion of is also important that viewers do not perceive any influence by children watching) is now restricted. The restrictions apply to advertisers on programme content. advertisements for foods identified as high in fat, salt or sugar The content and scheduling of television adverts is governed by under the Food Standards Agency definition and will the Television Advertising Standards Code (TAS Code) which is apply to all channels. regulated by the Advertising Standards Authority (ASA). The full scheduling restrictions came into force on 1 January The amount and frequency of advertising is regulated by Ofcom. 2008, when the restrictions were extended to programmes Our approach of particular appeal for children up to 16 years. New rules on advertising content for the same categories came into force in Like all commercial broadcasters, ITV is subject to detailed July 2007. regulations concerning advertising. In recent years ITV maintained a team of experts (BACC), to ensure the rules are upheld and that Gambling the needs of both our viewers and advertisers were respected. Advertising of gambling services was allowed from 1st September The services of this team were offered on a commercial basis 2007 and is governed by strict content and scheduling to all other UK broadcasters to check and clear the restrictions. This is a significant change from the previous ban advertisements they broadcast. on advertising for this category. BACC has worked hard over the last two years to improve its Product placement services by being more transparent in its work, improving its New technology is creating new challenges for commercial dialogue with key stakeholders and responding to the evolving television. The proliferation of cable and satellite channels means needs of the industry. that ITV operates in an increasingly fragmented and competitive market. Additionally there is the possibility that with the arrival of personal video recording technology, viewers will fast forward commercial breaks. Product placement (the paid-for featuring of products in programmes), is currently banned but will be permitted under the new Audio-Visual Media Services Directive, subject to implementation in member states. Advertising clearance system BACC (now Clearcast) reviews scripts and storyboards for television adverts before they are filmed and provides pre-transmission clearance of finished adverts for the majo r UK broadcasters licensed by Ofcom. Before adverts are shown on ITV they are vetted to ensure that they meet the requirements of the TAS Code. The advertiser or advertising agency is alerted to any potential infringements of the Code and asked to substantiate any claims made about products or services. Every advert you see on ITV has been examined and cleared before broadcast. Particular attention is given to sensitive categories such as advertising appealing to children and advertising of alcohol, food and medical products. Adverts must not mislead, cause serious or It is important to us that viewers widespread offence against generally accepted moral, social or trust the adverts they see on ITV. cultural standards, or offend public feeling. During 2007 BACC reviewed more than 28,000 scripts for adverts, All the adverts we screen have been and considered more than 52,000 finished adverts. A very small pre-cleared by Clearcast (formerly BACC) proportion of adverts broadcast cause complaint. Complaints to check they comply fully with the from individual viewers, from organisations or from competitor companies are investigated by the ASA. relevant codes.

Rupert Howell Managing Director, ITV Brand and Commercia l 24 ITV plc Corporate responsibility report 2007 On air

Responsible advertising

The table on this page shows the total number of complaints, the number of adverts causing complaint and the number of adverts judged to have breached the TAS Code for all television broadcast advertising in the UK (not only on ITV). The very low proportion of adverts being found in breach of the TAS Code is evidence that the system functions well. The amount and distribution of advertising 84 The amount and frequency of advertising is regulated by Ofcom. was the number of adverts ruled Ofcom licences limit the amount of advertising ITV can broadcast to breach the TAS code in 2007 to seven minutes-per-hour averaged over a day. In any particular hour the precise amount may vary and during peak viewing times 2007 2006 2005 (6.00pm to 11.00pm) the average in an hour is 8 minutes and the maximum 12 on ITV1. The length of commercial breaks within Number of individual complaints 10,685 8,594 13,059 programmes is also limited to be shorter than the breaks Number of adverts causing between programmes. complaint 2,639 2,369 2,284 The new Audio-Visual Media Services Directive which comes into Total number of adverts force in 2009, allows for up to 12 minutes of advertising per hour. ruled by the ASA to breach Ofcom has therefore decided to conduct a review of practice in the code 84 94 165 the UK. Number of adverts cleared by BACC that ASA Programme independence ruled breach the code 46 48 71 The Ofcom Broadcasting Code requires broadcasters to maintain the independence of editorial control over programme content Note: These figures are for all ASA complaints, they are not specific to ITV. and to ensure that advertising and programme elements are kept separate. Programmes may have some or all of their costs met by a sponsor who receives a credit on screen. A sponsor may not influence the content or scheduling of a programme and the sponsorship must be transparent to viewers. News and current affairs programmes cannot be sponsored. To minimise risk of confusion between adverts and programmes, adverts featuring a well-known personality are separated from television programmes in which they appear. Undue prominence of products in programmes is not permitted, including the Changing expectations presence of or references to a product or brand where there is no editorial justification. Product placement, currently not permitted, BACC received a lot of press coverage when it decided not to is under discussion (see above). allow a re-run of the classic ads of Tony Hancock – to “go to work on an egg” from 1957. After the first response from BACC, the Cinema advertising advertising agency decided not to continue the dialogue. ITV's cinema screen advertising business, Carlton Screen Advertising regulation has evolved significantly over the last Advertising, is the market leader in the UK and the Republic of 50 years. BACC was therefore obliged to reject the 1957 adverts, Ireland. It accounts for 2,200 screens and 75% of the UK market. in their original form, since they do not comply with rules on Cinema adverts are subject to the Code of Advertising Practice for nutritional claims. BACC invited the advertising agency to work non-broadcast media (also administered by the ASA) which has with them towards a version that could be approved under similar rules to the TAS Code. contemporary advertising standards. Corporate responsibility report 2007 ITV plc 25 k Digital switchover

The issue UK television is going digital. This will bring viewers more choice and free up the spectrum for other services, such as more television channels, wireless broadband, local television and wireless home hubs. The switchover began in Whitehaven, Cumbria in October 2007 and ends in 2012. It is crucial that broadcasters communicate with viewers so that the switchover happens smoothly. Our approach Along with the UK’s other public service broadcasters, ITV is a founding partner of Digital UK, the organisation responsible for managing the switchover. Digital UK was set up at the request of the government. It coordinates the technical rollout of digital television across the UK and provides impartial advice to viewers. Customers can go to the website at www.digitaluk.co.uk for 2012 is when the digital switchover ends information on all aspects of the switchover. Communicating with customers ITV helps Digital UK communicate with viewers by broadcasting updates on our regional programmes in each area as it approaches switchover. Each ITV region will provide information for affected people through community groups and by engaging with local government councils. The regions engage with groups such as Age Concern in order to ensure the needs of vulnerable Managing the first switchover groups such as the elderly are met. ITV Border was the first ITV region to go through digital Free access to television switchover in one of its areas. It began communicating about All channels that were available on analogue television will still switchover in January 2005, and briefed a wide range of local be freely available after switchover through Freeview, along with groups including the regional council and the Women’s Institute. a range of other channels. Freeview is a freely available digital ITV Border’s nightly news programme Lookaround also ran an television service. The only requirement is that the viewer makes awareness raising campaign, called Ask Tim. Lookaround’s a one-off investment in a digital box with Freeview built-in. presenter, Tim Backshall, was designated the public’s oracle on Viewers can buy and install the digital box themselves for around all things digital and viewers were encouraged to email or call £30. There is no subscription charge for the television service and him with their questions. Ask Tim generated hundreds of calls no strings attached. Viewers can choose to pay more for a digital from viewers. service that offers a wider range of channels, but Freeview ensures Many people predicted chaos when switchover started to roll out, this is not compulsory. with some viewers left without access to television when the Currently some areas of the UK have no access to Freeview. analogue signal from the first transmitter was switched off. Digital switchover will free up bandwidth and allow Freeview Fortunately this did not happen. The ITV Border switchboard had to be made available in every area that previously had access to just one related call on switchover day, and that was from a viewer analogue television. ITV has joined forces with the BBC to create in another part of the region who wanted to know when their Freesat, which will launch in 2008. It will make digital satellite area would go digital. television freely available to almost everyone living in the UK. ITV Border reported the experiences of the first of its areas to go See www.freesat.co.uk for more information. digital in a special programme called Switched on to Switchover, These initiatives will ensure there is widespread free access to to help other parts of the region prepare. The programme digital television in the UK following switchover. For more followed a normal family as they upgraded their household information on ITV’s involvement with digital switchover television equipment, to help demystify the process. please see www.itv.com/help/digtalswitchoverhelp. 26 ITV plc Corporate responsibility report 2007 Online Corporate responsibility report 2007 ITV plc 27

New platforms,

Operating in today’s fast changing media environment requires us to find new ways to protect the consumer, including safeguards to prevent children from viewing unsuitable content. ITV has voluntarily introduced control and protection mechanisms such as the guidance sign on itv.com, “G”, which is displayed next to any programme that was originally broadcast after the 9.00 pm watershed. Anyone who wants to access the content must confirm their age to proceed, or parents can introduce PIN only access. 28 ITV plc Corporate responsibility report 2007 Online Content on demand

In 2007 we developed our online We continued to be involved with both the Media Literacy Task Force and the MediaSmart initiative which aim to give children presence with the re-launch of the tools they need to understand and interpret media and itv.com and the expansion of advertising messages so they can make informed choices. ITV is also a member of the Association for Television On-Demand itvlocal.com. These new businesses (ATVOD), a self-regulatory body committed to protecting introduce new CR challenges. consumers of on-demand content provided by members. We use ATVOD’s Code of Practice and Guidance Notes to make The issue sure we take adequate measures to protect children and other customers. This commits us to offering information about Online businesses and services are subject to less stringent content that may be harmful or offensive to the general public regulation than television broadcasters. ITV therefore needs to or unsuitable for children and young people. ATVOD sanctions establish self imposed responsibility standards in its new online members that do not adhere to its Code of Practice and Guidance businesses to ensure that its reputation is protected. Notes and consumers can contact the organisation if they have Our approach cause to complain. We understand that our diversification from televisio n Community platforms on ITV Local broadcasting brings us into new and different regulatory In 2007 we continued to roll out ITV Local, which supports our environments with specific risks in each business. Before entering regional programming and provides local information and a new market area we assess the risks, including social, interactivity. By the autumn of 2007, all ITV regions had their environmental and ethical issues, and establish appropriate own dedicated service. safeguards to manage them. The service at itvlocal.com provides regional news and current Our overall approach is to apply the same high standards to our affairs programmes on demand, as well as community news no n television businesses as we do for television . We value the and information, classified ads, and entertainment features. trust viewers and consumers have in the ITV brand and will ensure It allows us to build on programmes shown in the regions. that is maintained in new spheres of our business. For example, many ITV Local services showed supporting footage and material for the ITV Carer of the Year campaign (see page 20 ). Internet programming ITV Local also provides a platform to report on local events. Although the Ofcom Broadcasting Code (the “Code”) does not For example, in 2007 ITV Local London provided extensive apply to the internet, ITV has decided that programmes on coverage of cultural and community events such as itv.com must comply in full with the Code. Most of the St. Patrick’s Day, Pride London, Diwali, and the London Freewheel programmes first appear on tele vis ion and have therefore been cycling event. It also made dedicated channels for events made to comply. If original content is created for itv.com, this will including the Notting Hill Carnival, the Thames Festival and the also be subject to our normal compliance procedures. Bloomsbury Festival. The 9.0 0 pm “watershed” cannot be applied online as it is on air. ITV Local can be used to keep people updated during a local crisis. Instead, ITV has voluntarily introduced control and protection Up-to-date information from the Met Office and the emergency mechanisms. These ensure any content originally broadcast after services was displayed on the site during the flooding in England the watershed or which carried an on-air announcement features and Wales in June and July 2007. a “G” (for guidance) beside it. As users move the mouse over the programme’s icon, the content advice will appear in more detail ITV Local gives organisations and individuals the opportunity (for example “This programme contains strong language”). It is to upload their own films. This gives local groups a platform to not possible to open the selected programme without this advice communicate about important issues. For example, local councils box appearing. can publish videos tackling issues like racism and domestic violence, and charitable organisations can encourage people to In order to ensure access to itv.com can be controlled by parents, volunteer. It also promotes citizen journalism: users can upload ITV has voluntarily put a PIN access control system in place. mobile and video clips to the Your News and GrassRoots Sport Parents can use the access control to protect their children from channels. ITV Local Wales provided a special platform for viewers viewing post-watershed content the first time they enter the to report on the floods in June and July using their own videos. site. The PIN must then be entered before the user can view post watershed content every time someone uses that computer to The content which is uploaded by users (known as “user- visit itv.com. generated content”) goes through strict editorial controls. ITV Local checks all the videos that are uploaded to the site and removes anything that would bre ach the Ofcom Broadcasting Code or infrin ge copyright. All content published on the site by ITV, such as news, weather and local events coverage, is of a pre-watershed nature. Corporate responsibility report 2007 ITV plc 29

Social networking ITV owns Friends Reunited, Genes Reunited, Friends Reunited Dating and associated services. These social networking services currently operate on a membership fee basis (requiring credit card identification). They are therefore significantly safer than other large networking sites where people can assume false identities. Friends Reunited has a Privacy Policy available online ( www. friendsreunited.co.uk). The Policy states that Friends Reunited will not send spam emails, explains which “cookies” the site installs on members’ computers, and explains the protection provided for personal data and security. Personal data is never passed to third parties without the member’s consent. Specific personal information such as date of birth, telephone number and address are not displayed on Friends Reunited. Our rapidly growing online The service is only available to people over 16, so issues associated with children and social networking sites are businesses are extending the generally not applicable. range of content and services Internet gaming There are a range of ITV branded gambling programmes on we offer customers and the itv.com, many of which are tied to specific programmes. These are operated by PartyGaming which holds licences in way we deliver it. But the same Alderney and Gibraltar and is regulated by the Gambling principles of responsibility Commission (www.gamblingcommission.gov.uk). Any changes to their games require regulatory approval. PartyGaming is also apply –high content standards, a member of Gamcare. They were recertified in 2007 and achieved the Gamcare Plus standard. protection of children and ITV has daily contact with PartyGaming and receives monthly respect for the consumer. reports on customer service, covering complaints and other issues that arise. There were no issues uncovered through this Jeff Henry Managing Director, ITV Consumer channel in 2007. PartyGaming also has dedicated social responsibility tools on all its products, to allow the customer to regulate use and set limits. These include customer-led deposit limits, self-exclusions, cool-off periods and session timers. Family Fortunes, Blockbusters and the Price is Right are all skill games provided by a partner called JD Project. These do not require any licences to operate. There is an option to play these 19m games for free, and not win cash prizes. people have registered with Friends Reunited 30 ITV plc Corporate responsibility report 2007 Behind the scenes Supporting the people

TV is a talent business. We have over 5,000 employees on permanent contracts, and use approximately 40,000 freelancers every year. We support the UK creative sector, training employees and freelancers and providing them with career development opportunities. Corporate responsibility report 2007 ITV plc 31 32 ITV plc Corporate responsibility report 2007 Behind the scenes Creative economy

ITV employs tens of thousands of Nations and Regions production fund ITV has a three year Nations and Regions production fund creative people every year and often (formerly the Regional production fund) established in 2006, to support new-to-network producers in the regions, and nurture provides the first experience of working emerging talent (www.itvrpf.com). in television for writers, actors, directors In 2007 the fund again ran an executive producer scheme for and technical people. new to network independent producers as well as a series of screenwriter workshops geared towards drama development for The issue ITV’s soaps. The fund also ran a development initiative aimed at medium sized out of London production companies who wished The UK has a rich cultural life and a thriving creative community. to develop programmes for ITV in the drama and factual genres. A wide range of art forms entertain people, support our The fund supported screenwriters through sponsorship of a Script intellectual life, and raise awareness about important social issues. Market at the Cheltenham Screenwriters Festival and joined forces The television industry supports the artistic and creative with PACT to launch the Talent Attraction Scheme aimed at community by providing work for writers, actors, musicians, further strengthening production outside London. designers, directors, editors and other creative people. It also provides an important platform for a wide range of other art forms. Training We are involved with a wide range of training initiatives designed Our approach to increase the number of skilled people in our industry. ITV Productions is an important employer of creative people. This investment helps improve the quality of the talent pool In 2007 we employed approximately 40,000 people on short term ITV and other production companies have to draw on. freelance contracts. These equate to 2,000 permanent full-time Directors’ training employees and make up 30% of our workforce. In 2007, we offered an internal Director Development Scheme We invest in training for artists such as actors, writers and for the fourth consecutive year. The scheme is designed to directors as well as for the technical people whose skills are develop up and coming drama directors within ITV as well as crucial to producing creative work. external candidates. In 2007 two people participated in the scheme. A total of nine people have now gone through the Independent production training since it began in 2004 (five in Coronation Street, four 35% of our output was provided by independent production in Emmerdale). The majority of trainees go on to work on ITV companies in 2007. We aim to increase the proportion of Productions’ dramas. programmes made in-house by ITV Productions to 75% by 2012. This is in keeping with the commitment in our Ofcom obligations This year we also took over from Channel 4 to co-sponsor a (see table on page 33). training programme for young theatre directors, now called the ITV Theatre Director Scheme. The scheme awards three bursaries Regional production every year to support the careers of young directors. Each bursary ITV Productions operates three major production centres in Leeds, gives a young director the opportunity to spend a year training Manchester and London, and also has a base in Norwich. Our serial and developing their skills in a professional theatre. It also provides dramas Emmerdale and Coronation Street are made in the north them with contacts to enable them to transfer their skills to the of England, which ensures we give opportunities to writers and television sector. actors living outside the South East. Ofcom sets quotas for network production outside London. These require us to make 50% of programme hours and spend 50% of our production budget outside London. In 2007 we made 57% of programme hours and spent 50% of our budget outside London.

40,000 people were employed on short term freelance contracts at ITV last year Corporate responsibility report 2007 ITV plc 33 k

News training The ITV News Group has run a trainee scheme for the past two years. In 2007, as well as offering a journalism traineeship, two new schemes were launched for technical operators and graphic designers. A total of 19 trainees joined these schemes and followed a structured programme enabling them to learn about working in a regional newsroom and skills specific to their particular job roles. All of the trainees have the opportunity to swap regions and the journalism trainees also spend two weeks at ITN and two weeks at GMTV. Forty-nine people have participated in the schemes to date and journalists from the first two years have gone on to work in our newsrooms as reporters, planners and broadcast journalists. Some are now also moving into roles in the ITV National newsroom. Technical training We run a range of training programmes for the technical people who play a key role in making creative productions. For example, in December 2007 3sixtymedia employed eight technical apprentices in camera, sound, electrics, joinery and set painting. A home grown television and Over the last 18 months 14 technical operators were trained in operational skills, including cameras, sound, vision and graphics. programme making industry Once the trainees have gained experience they will progress into production crews in other departments. is an important part of the In 2007 our London Studios received a National Training UK economy and distinctive Award for their Studio Training days. These each provide up to 60 operational staff with an opportunity to work on shows culture. Our ambition is to in genres and formats they might not be familiar with to improve their confidence and skills. maintain a depth of talent Funding external training programmes within ITV Productions and in We also fund a range of training organisations within the industry. For example, in 2007 we provided funding worth £238,000 to the UK independent sector. Skillset, which provides training to people and businesses in the John Whiston Director of ITV Productions audio and visual industries. ITV funding for other training programmes reached £910,000 in 2007. The organisations we supported include the Freelance Training Fund, the National Film and Television School, The Actors’ Centre and other media education partnerships. We also support the National Council for Drama Training. We have Ofcom quotas for programme production 2007 – ITV1 a seat on the council, which enables us to assist and influence the direction of training for students who want to work in the Independent television industry. Commitment 25%

Delivered 35%

Original all-time Commitment 65% Delivered 90%

Original peak-time Commitment 85%

Delivered 95%

European Commitment 50% Delivered 91% 34 ITV plc Corporate responsibility report 2007 Behind the scenes

Creative economy

Youth engagement The ITV regions run activities such as competitions, studio visits and open days to encourage young people to get into the media. In 2007, ITV Wales ran a youth programme called It’s My Shout, to encourage young people to get media experience. They worked with local authorities, colleges and youth theatres on the scheme, which culminated in a series of programmes aired on ITV Wales. The South Bank Show Awards Supporting the arts honoured artistic achievement in We have a longstanding tradition of supporting the arts in the UK. ITV’s South Bank Show, now in its thirtieth year is the 2007, including theatre, opera, film, longest running arts programme on UK television. The show, television, literature, popular music presented by Melvyn Bragg aims to bring both high art and popular culture to a mass audience. and visual art This year the series featured music programmes about Annie Lennox and Eric Clapton; stage and screen programmes South Bank Show 2007 AwardWinners about June Whitfield, Victoria Wood, Bird and Fortune and Category Winner Michael Sheen. The programme also covered the literary writers Film This Is England (Warp Films) Isabelle Allende and WH Auden and individual works including Comedy Gavin and Stacey (BBC Three) Macbeth and The Nutcracker. TV Drama The Mark of Cain (Channel 4) The South Bank Show Awards honoured artistic achievement in Theatre Saint Joan (National Theatre) 2007, including theatre, opera, film, television, literature, popular Popular music Arctic Monkeys for music and visual art, see right. “Favourite Worst Nightmare” Literature Mohsin Hamid for Much of our activity to support artistic diversity takes place in the “The Reluctant Fundamentalist” regions. For example, in 2007 ITV London hosted the opening Classical music “Traced Overhead: The Musical World of reception at Creative Clusters, an international conference to Thomas Adès” (at the Barbican) foster the growth of creative industries. A sculpture of the artist Visual arts Andy Goldsworthy at the Anthony Gormley’s body was displayed on the top of the London Yorkshire Sculpture Park Television Centre in the run up to a retrospective of his work at the Opera “The Turn of The Screw” Hayward Gallery. (English National Opera) ITV London funds tickets to concerts for performers participating Dance Morphoses/The Wheeldon Company in educational programmes at the Royal Festival Hall. This scheme (at Sadler’s Wells) is now in its tenth year and has enabled a wide range of people to Arts Council England – Daljit Nagra, novelist for Decibel Award “Look We Have Coming To Dover!” access live professional performances. The Times Jennifer Pike, violinist In 2007 ITV Granada supported the annual DaDa Fest, a Breakthrough Award celebration of art created by people with disabilities. As part Outstanding Achievement J.K. Rowling, novelist of the event ITV sponsored a Writer’s Award, won by a young deaf writer, Charlie Swinburne. Charlie was given the opportunity to spend three weeks working in the storyline office of Coronation Street. This year ITV Granada also supported First Take, a Liverpool group that encourages talented people with no previous experience in the industry to become film writers. Corporate responsibility report 2007 ITV plc 35

Our people

Employing people from a wide range Opportunity Now; the Employers’ Forum on Disability, of which Michael Grade is a member of the President’s Group; the of backgrounds helps ITV make Broadcaster and Creative Industry Disability Network; Stonewall authentic and relevant programmes and the Employers Forum on Age. Diversity is a significant part of our recruitment and selection for our viewers and attract minority strategy, ensuring managers are competent to recruit fairly. audiences. As part of our overall approach to talent management, recruitment statistics are monitored and reviewed by our The issue HR teams and the Executive Board to ensure that we continue to attract and retain talent from the widest possible pool. Television is a people business. Providing a work environment in which creativity and professionalism can flourish depends Industry activity on getting employment fundamentals right. These include ITV participated in the Year of Diversity campaign during 2007, commitment to diversity and inclusion, training and development run by the National Centre for Diversity. The campaign aimed to and, where possible, flexible working practices. raise the profile of diversity across the UK and help organisations share best practice. ITV played an important role in the campaign, Our approach including presenting at the launch, raising awareness and ITV had 5,634 employees as at 31 December 2007. 98% of these encouraging organisations to participate, and donating office work in the UK, and 2% in Australia, Germany and the US. We also space, equipment and facilities. use a large number of freelancers. These include the creative Ethnic and cultural diversity people such as writers, editors, actors and cameramen who help When the last UK Census was carried out in 2001, ethnic make our productions. minorities made up 7.9% of the population. In 2007, 8.4% of To be successful in a competitive industry we need to attract our employees came from ethnic minorities, compared to 6.4% and retain the most talented employees. We aim to offer in 2005 (see table). Although figures show we are becoming more competitive rewards and benefits, and a stimulating and inclusive representative, we recognise we need to continue to do more to work environment. ensure the number of ethnic minority employees reflects the communities in which we operate. Diversity Diversity is important to any healthy organisation, bringing a wide range of perspectives and a deeper understanding of the needs of diverse customers. Employing people from a wide range of backgrounds helps ITV make authentic and relevant programmes for our viewers and attract minority audiences. 49% Diversity strategy of our employees are women Our diversity strategy is set by the Board. In 2007 it focused on four key areas: – Ensuring each business area has a plan for diversity and Workplace profile** identifying opportunities for development; 200 7 200 6 200 5 – Raising awareness of the commercial benefits of reaching Total number of employees 5,411 5,384 5,556 diverse audiences and attracting minority viewers Number of female employees 2,648 2,566 2,647 and advertisers; Number of female employees (% ) 49 % 47.6% 47.6% – Continuing to run recruitment schemes to attract employees Number of ethnic minority employee s 331 390 291 from a diverse range of backgrounds; and Number of ethnic minority employees (%) * 8.4 % 9.9 % 6.4 % – Raising awareness of diversity and training diversity mentors, Number of employees with disabilit y 79 82 93 to deliver workshops and raise awareness in each business area. Number of employees with disability (% )† 2% 2% 2% The diversity strategy is embedded in the business by senior level Number of employees over 50 73 6 812 932 diversity champions in each major function. Each regional ITV site Number of employees over 50 (% ) 14% 15.1 % 17% has a diversity action group to implement the strategy. * this figure is calculated from the total number of respondents who disclosed their ethnicity. ** figures reflect ITV UK-based employees. They exclude GMTV, Friends Reunited and Enable Media. In addition the diversity strategy is supported through national † this figure is calculated from the total number of respondents who disclosed their disability. and regional specific projects and initiatives. These are determined each year targeting various campaigns, schemes and awareness programmes. External events and activities are also aligned to the strategy. Part of the diversity strategy is to share best practice and to collaborate with other organisations around this agenda. ITV are active members of the following organisations that operate in this area: the Cultural Diversity Network and Network North; 36 ITV plc Corporate responsibility report 2007 Behind the scenes

Our people

ITV is a member of the Cultural Diversity Network, an industry organisation of UK broadcasters that aims to promote cultural diversity both on and off-screen. The network meets six times a year and members each host events that promote cultural diversity within the industry. In 2007, 14 senior ITV representatives participated in two “Move 83 on Up” networking events. These events are designed places have been provided on the Media to give commissioners and producers across the industry an Foundation Placement Scheme since 2003. opportunity to meet talented potential employees from ethnic minorities. They are run by BECTU, an independent union for people working in broadcasting, film and theatre, and other areas of entertainment. In May 2007 ITV News held its second diversity conference, In May 2007 ITV News held its second co-ordinated by senior level diversity champions, including the diversity conference, co-ordinated by Head of News at ITV Thames Valley. The conference gave the news teams an opportunity to learn about diversity from senior level diversity champions. speakers such as Kay Hampton, the Chair of the Commission for Racial Equality. They were also able to share best practice and exchange ideas about their diversity action plans. Recruitment and training ITV Newsrooms have also been stepping up efforts to ensure they recruit from a diverse pool of candidates. The News Trainee scheme (see page 33) has attracted a diverse range of trainees. ITV News also offers a day-a-week placement for black and minority ethnic students from City University, and newsroom staff at all levels regularly take on mentoring roles for aspiring journalists from minority backgrounds. In 2008 all newsrooms will offer work placements or attachments in editorial, technical and administrative areas to students from underrepresented groups in society. Each ITV region will also produce a DVD for schools, and some regions will create a mini-road show to illustrate how newsrooms work. In 2007 the newsrooms also ran courses such as Islamic Awareness for Media Professionals and we are pioneering a similar course to educate staff about Sikh culture, with Sikh employees designing the course for their colleagues. 11 ITN managers spent a day giving advice to black and minority ethnic professionals seeking new jobs in broadcast news during the Move On Up in News event organised by BECTU. We continue to offer paid pre-employment placements for young people from ethnic minorities who want to embark on a career in television through the Media Foundation Placement Scheme. The scheme was initially piloted by ITV in partnership with funders and training specialists, and has grown to include other regional media companies. In 2007 we hosted 40 trainees. A total of 83 placements have been provided across ITV since the scheme began in 2003. Twenty-six more people will go through the training at ITV in 2008. We are also extending the scheme to ITV London. We frequently run events in the regions to encourage people from ethnic minorities to enter careers in the media. For example, in 2007 ITV Central held a Media Awareness Day for young Muslims in the Birmingham area. Corporate responsibility report 2007 ITV plc 37

Disability It is our responsibility as an employer to ensure people with Enabling talent disabilities have equal opportunities to enter the work force and Sarah Rogers took part in ITV’s Enabling North West Talent progress in their careers. scheme in 2007. In 2007, 2% of our employees told us they had a disability which Sarah says: “the scheme gave me the opportunity to show my is comparable to other companies in our sector – only 1% of capabilities, rather than just my disability. people working in the broadcasting industry said they had a disability in a Workforce Census conducted by Skillset in 2006. I became involved in the scheme following a two day “Discover However, it is estimated that 19% of the UK’s working Media” event held at ITV in Manchester in August. After that I age population has a disability. This highlights the need for was selected to continue onto the TV Academy, where I helped improvements across the sector. make a short film. In 2007 we focused on making ITV workplaces more accessible. I am now on a three-month work placement at ITV. During the We also improved our support for new employees who declare placement I have organised a film screening and written press a disability – we now contact them before they begin their releases. I’d like to get into PR and events within the media job to ensure we have appropriate technology to meet their industry in the future and I know this experience will help me requirements, and to ensure their team is aware of any achieve this goal. support they might need. Our new recruitment website The scheme has given me an amazing chance at a dream career. (www.itvjobs.com) complies fully with the Disability It’s been an unbelievable opportunity. I have learnt so much and Discrimination Act. in return worked very hard! Before I took part in the scheme We actively recruit people with disabilities through our Enabling events I was unable to gain vital industry work experience. Talent programme. The scheme was launched at ITV Granada’s The events offer a different way to spot talent and potential, Manchester offices in 2006 in partnership with North West Vision and have helped balance the disadvantages I’ve faced. I feel and Media, and ran for six months in 2007. A total of six trainees I’ve proved to myself and others that despite my disability were selected for placements. We work closely with Scope and I’m a highly competent and valuable worker.” other national and regional organisations to ensure we offer appropriate support and opportunities for the trainees. As part of the scheme we hosted a “TV Academy” which ran over two weeks, giving a further seven individuals with disabilities an opportunity to learn about the industry and gain knowledge and skills to apply for work experience. This enabled two people to gain a further work experience placements at ITV. See page 34 to read how ITV Granada supports disabled people in the arts and page 17 for more information on our efforts to cast people with disabilities. Training and awareness have played a vital role in our drive to improve accessibility. In 2007 we hosted over 500 training days. These covered topics including awareness of disability issues within teams, and recruitment and selection processes. In 2007, 60 employees started or continued to learn British Sign Language and 22 of them achieved level one. One hundred and thirty-nine members of our news teams participated in a deaf awareness road show during Deaf Awareness week. We also held two conferences focusing on disability employment and portrayal. 120 members of our senior news and drama staff attended the conferences and agreed actions for 2008. ITV is a member of the Employers’ Forum on Disability and the Broadcasting and Creative Industries Disability Network (BCIDN). The network aims to address disability issues in the media, both on and off-screen. We are participating in a range of CEO dinners designed to raise the disability agenda at a senior level across the industry. We also attend regular network meetings where members meet to share best practice and performance and hear from experts in the area. 38 ITV plc Corporate responsibility report 2007 Behind the scenes

Our people

Lesbian, gay and bisexual employees During 2007, we significantly changed our policy to improve We want all ITV employees to be treated with respect and our support for employees with children under the age of five. acceptance. We will not tolerate harassment or discrimination We now provide child care vouchers for qualifying employees. against any employee because of their sexual orientation. We are In addition we try to accommodate flexible working requests part of Stonewall’s Diversity Champions programme, which brings beyond statutory requirements. Flexible working has been taken together employers from across the UK to share best practice and up by men as well as women within the organisation. In 2007, promote lesbian, gay and bisexual equality in the workplace. 80% of women returned from maternity leave, and 20% of these requested flexible working arrangements. 91% of flexible working Gender equality requests were approved. Gender equality is another important issue. Women make up 49% of ITV employees. This compares favourably with the results of In 2007 we also held a series of seminars entitled Parents Matter, the 2006 Skillset Workforce Census which discovered that only to support employees from all over the country who care for 46% of all employees in the UK, and 38% of people in the young children. These events gave parents the opportunity to broadcasting industry are women. 46% of managers and 35% hear talks by child development experts and learn techniques of senior managers at ITV are female (see table on page 35). to manage work-life balance. They also provided a valuable opportunity for parents to build relationships with other We aim to increase the number of women in senior management employees in similar situations. to 45% by 2012. We have planned a number of actions to achieve this, including increasing the level of available support for flexible Age discrimination working patterns. We are creating a senior women’s network 42% of the adult population of the UK is now over 50. This is a to encourage peer support and will continue to advise women large proportion of the potential workforce. It is important for the on an individual basis. Senior women role models within the UK economy that older people can continue to work as long as Company will help raise awareness of maternity and flexible they want to, without discrimination. 14% of ITV employees are working options. over 50. ITV is a member of Opportunity Now, an employer’s organisation Since government legislation changed in 2006 our human that focuses on creating an inclusive work place for women. resources policy and processes have included safeguards to ensure In 2007 we participated in a benchmarking exercise which potential candidates do not experience age discrimination in the compared gender equality initiatives made by different recruitment process. We promote age awareness on our intranet employers across a range of industries. We will use the results and include guidance on the subject in our senior managers’ to better understand the barriers faced by women in terms of diversity training course. ITV is also a member of the Employers’ opportunities, promotion and work life balance. Forum on Age, which provides expert advice on age matters. We also sponsor an award at the Women in Film and Television Benefits and incentives annual awards, a membership organisation that promotes the interests of women in our industry. We aim to offer a competitive and comprehensive remuneration, benefits and incentive package to help us recruit and retain Work-life balance the best employees. We regularly review our pay and benefits A flexible workplace that helps employees to balance the packages to ensure we remain competitive and comply with demands of work and home life promotes employee legislative changes. The benefits we offer include a contributory engagement and wellbeing. It also supports gender equality in pension scheme, childcare support, life assurance and an the workplace, as women are frequently the primary carers extensive employee discount scheme. In 2007 we produced of young children. Our flexible working policy allows anyone reward statements for all our employees for the first time, in employed by ITV for six months or more to apply for a flexible response to employee feedback. These communicate the total working option. reward package and ensure each employee makes the most of the range of benefits available to them. We structure our incentive programmes to ensure our employees have a stake in the future success of the Company. Our annual all-employee bonus scheme is linked to company performance. In 2008 we are introducing a one-off all employee long term incentive scheme, aligned with the achievement of our long term company objectives. Employees can also participate in our Sharesave scheme and Create, a scheme which rewards employees for their programme and new business ideas with a 80% share of any profits made. A significant proportion of senior of women returned from maternity leave, managers’ pay is performance related, based on achievement against corporate financial targets and individual targets. and 20% of these requested flexible working Their behaviour in relation to ITV’s values is also assessed. arrangements. 91% of flexible working requests were approved. Corporate responsibility report 2007 ITV plc 39

Freelancers We use a wide range of freelancers to make our productions. These include creative people such as performers, directors and writers, as well as technical experts. These people are crucial to our business, and it is important that we treat them fairly. Contracts with performers are usually negotiated through agents or lawyers under collective agreements with trade unions. These include Equity, the Musicians Union and the Writers’ Guild of Great Britain. We comply with child employment law as well as the Producers’ Rights Agency guidelines on child performers. We have developed our own guidelines for casting teams to use when working with children. We were involved in creating an industry Code of Conduct for the employment of children in entertainment. Grievances and whistleblowing Most problems at work can be resolved informally, but sometimes formal processes are necessary. Our Grievance Policy ensures that employees have access to appropriate channels to communicate grievances. Our Whistleblowing Policy was devised with help from Public Concern at Work (PCaW), a charity that promotes good practice on whistleblowing. PCaW provides a confidential and independent helpline for our people to contact if they are concerned about wrongdoing or a serious risk that could damage the public, our workforce or our reputation. We encourage employees to read the Whistleblowing Policy and phone the helpline if necessary, or email Public Concern at Work on [email protected]. We raise awareness of the helpline Child employment through articles on the Watercooler, our employee intranet site. In 2007 ITV Productions produced a programme about child We ran a short awareness raising campaign on whistleblowing in employment in partnership with the National Network for the autumn. Children in Employment and Entertainment, which examined Redundancy and restructuring the issues around employing children in television. In 2007 there were 197 redundancies. Our redundancy policy requires us to give a period of consultation during which we help employees find alternative jobs within ITV. Where this is not possible, employees receive a redundancy payment in line with their entitlement. This year we intend making significant changes to our regional news teams to increase efficiency in a more challenging business environment (see page 16 for a more detailed explanation of our restructuring plans). We aim to communicate openly with employees throughout the process through formal and informal consultations. We are working with employee representatives and trade unions who will be involved throughout the process. We will provide redundancy and outplacement support for affected employees. 40 ITV plc Corporate responsibility report 2007 Behind the scenes

Our people

Internal communications The Watercooler, our employee intranet site, is our primary internal communications tool. It keeps employees up to date with company news, team achievements and encourages them to give feedback about company strategy and issues that affect them. The Watercooler includes the latest news about ITV and the media industry. Each month, approximately 5,000 users connect to the site and the news stories audience varies from 100 to more than 1,000 readers. The site is visited by an average of 85% of employees each week and is updated at least twice each day with breaking news and features. The Watercooler includes a chatroom where employees can share views about company issues. We also host online forums, such as an open session with the HR Director. In 2007 we launched a blogging facility and encouraged all our employees to get involved. We want our people to share their knowledge Creativity is our lifeblood. and expertise and benefit from other perspectives within the Company. We aim to create an Face-to-face communication is also vital. As well as monthly team briefings by local managers, ITV senior management led two environment where talented series of all-site open forum meetings last year: Michael Grade and John Cresswell met informally with groups of employees who and creative people can were able to ask questions and discuss issues. Michael Grade also hosts monthly information and idea lunches with a cross-section do their best work. Our of employees. The 60 Second Update and the Senior Management Update are commitment to our people two internal newsletters published monthly for all employees and Senior Managers. They provide information on performance, all is the foundation for this. our business areas and CR issues. Emails are an effective way to make calls to action on specific issues. Posters and leaflets are Dawn Airey Managing Director of Global Content regularly displayed in all our offices communal areas. Employee survey We regularly survey our employees to ensure we are aware of issues that affect them and can learn from their ideas. By listening to employees we want to ensure we remain a company where “great people do their best work”. In 2007 we built upon the 2006 MORI survey with a “pulse survey” to test employee attitudes. We also conducted a full company-wide employee survey shortly after the launch of our five year strategic plan, in October 2007, using the Denison survey methodology. The survey helped us identify a number of areas for improvement. In 2008 we will focus on increasing collaboration across the Group and embed our core values in every area of the Company. We will develop action plans for each business division to communicate results and make targets for improvement. Senior managers’ bonuses will include an incentive to improve performance in these areas. As a result of feedback from the 2006 employee survey we issued a reward statement to all employees. This clarifies the key components of their pay packages, making them easier to understand. We will conduct another MORI survey in 2008, and will continue to report progress from the 2006 MORI survey results. Corporate responsibility report 2007 ITV plc 41

Training and development We have a strong commitment to training. Our courses range from technical courses in camera operation to presentation skills for journalists and modules on copyright law. 17% of our training budget was allocated to Leadership and Management skills, 10% went on Personal development and Diversity training, 17% on Business and Sales skills and 56% on Programme making and Technical skills. In 2007 ITV employees received 5,653 training opportunities in total, including courses, workshops and online programmes. We estimate that employees received an average of 13 hours of training each in 2007. We delivered 69,350 classroom training hours in total, and provided on-the-job coaching and mentoring, as well as online and self-paced learning. We also supported professional qualifications and memberships. Every full time employee receives an annual career development review. We address the development needs identified during the review using our online Development Guide. The Development Guide includes information about all of ITV’s training opportunities, and helps employees identify appropriate courses. They can then view and book the courses online through our “self-service” training facility. In 2007, 48% of managers and supervisors received leadership training through our Creating Strong Leaders programme. The course includes modules in communication, diversity and 69,350 finance. 796 managers have participated in the core programme modules since it began in 2005. the number of training hours delivered in 2007 We also run several trainee schemes, including a News trainee scheme and a programme to develop new directors. See page 33 for more information. We also ran “Colleagues United” again in 2007, following the success of the National Skills Day initiative last year. The day included opportunities for our employees to shadow different roles within the Company, and to go on behind the scenes tours of studios, offices and technical areas. In total Online induction over 350 employees participated in activities ranging from accompanying a political correspondent on a project to Every new joiner at ITV must complete an online induction which shadowing Emmerdale’s storyline team. includes interactive modules on diversity, our values, health and safety and compliance issues, amongst others. Our internal development consultants work closely with business leaders across ITV to ensure that our training portfolio reflects current and emerging business priorities. In 2007, we re-launched our training portfolios to reflect the latest changes to business requirements and to make it easier for employees to understand the breadth of training opportunities that are available. This year, our in-house training team won a number of regional training awards, including the Broadcast Sector National Training Award. This award is run by the UK Skills and the Broadcast Training & Skills Regulator (BTSR), in partnership with Ofcom and Skillset, the Industry Sector Skills Council. It recognises the high standard of training delivered at ITV. 42 ITV plc Corporate responsibility report 2007 Behind the scenes Health and safety

Health and safety (“H&S”) is a high Performance in 2007 In 2007 we introduced a new online accident reporting system to priority at ITV. Our team of H&S improve our data collection. We also reviewed our data collection professionals develop and maintain methods to capture information including near misses. our H&S Management System Work related accidents to staff reported as required by law and assist with day-to-day H&S 2007 2006 2005 Rate per Rate per Rate per 10,000 10,000 10,000 risk management. No. employees No. employees No. employees Accidents requiring H&S management more than three Our H&S Policy is signed off by our Chief Operating Officer and days off work 9 17 7 13 23 41 there is a network of local Health and Safety Committees that Major accidents 2 11 ensure communication throughout the organisation on H&S issues. These committees have a direct communication link Fatal accidents 0 00 into the ITV H&S Steering Group chaired by the Head of Risk Management. The H&S Department also has dedicated pages on our intranet. Total work related accidents Our H&S Management System has been developed by our Total internally reported accidents 451 in-house team. We are currently reviewing risk assessment procedures for all day-to-day activities and renewing risk Out of the 451 total accidents, 93% were minor. assessment guidance for different areas of the business. We share best practice on H&S with other employers in the Near miss reporting production and broadcasting industry. We belong to the Joint ITV has introduced a system to encourage “Near Miss” reporting, Advisory Committee for Entertainment (JACE), chaired by the as part of our strategy to increase proactive health and safety UK Health and Safety Executive. We are also active members management. In 2007, 69 incidents were reported. We hope to of a working group responsible for updating the Entertainment see an increase in the use of this system in 2008. Industry Safety Sheets. ITV is a member of the Broadcasting Industry Safety Group and a board member of the Joint Industry Grading Scheme. We are also actively involved in the Industry Grading Schemes for Stunts and Special Effects. Training and awareness We require all employees to undertake some H&S training to ensure they understand our policy and take responsibility for reducing H&S risks in their workplace. In 2007 we introduced online training for a number of hazard areas, to complement the basic H&S induction. This includes an online assessment for workstations which covers: – Fire Safety – Office Safety – Workstation Set up – Asbestos awareness – Noise awareness ITV has developed an online training course for safety awareness in Production. A separate course was run at ITN. These courses are all mapped to industry training standards. We continue to run our Institute of Occupational Safety and Health (IOSH) accredited course in Managing Safety in the Audio-Visual Production Industry. Twelve four day courses took place in 2007. One hundred and eight people in total attended. Senior members of the H&S team run a one day in-house H&S course specifically for production. In 2007 we ran 20 courses and trained 166 people. In 2007 we also ran seven risk assessment workshops in the News Group and trained 61 News employees in how to conduct these. Corporate responsibility report 2007 ITV plc 43 k Protecting the environment

We are committed to minimising all our We are continuing to work to develop our carbon strategy to meet the environmental and businesses challenges we anticipate. environmental impacts, including the We will launch the strategy in 2008 . CO 2 emissions from our operations, our In 2007 we appointed a Group Environment manager, responsible for managing and reporting impacts across ITV’s operations, and water consumption and the volume of raising awareness of environmental issues within the Company. waste we send to landfill. Capturing and reporting data The issue In 2007 we estimate that ITV emitted 47,991 tonnes of CO 2 in total (see tables on page 44). Human society faces major environmental challenges. Companies have an important responsibility to minimise their impacts to We have strengthened our data collection system this year by help meet the challenge of sustainable development. Climate using the Greenhouse Gas Protocol of WRI/WBCSD. It is therefore change is one of today’s most pressing issues. It is important that not possible to discern a trend from last year. We will use 2007 as all organisations find ways to reduce carbon dioxide emissions a more robust baseline to set future targets. (CO 2), year-on-year, to help the government meet its target to We monitor and report data for sites which are under the direct reduce UK CO 2 by 60% by 2050. Increased regulation will also affect the cost of energy and the volume of carbon dioxide that operational control of ITV. It continues to be a challenge to businesses can emit. capture data for all our sites, which are managed by landlords or subsidiary businesses. We also continue to have data collection The use of materials and water and the production of waste also problems from some waste and water contractors. We are have environmental impacts, and must be carefully managed. improving ways to capture this data and hope to include more complete data in our calculation next year. We are also working Our approach to eliminate errors when reporting data and to ensure that data All our sites, including offices, studios and production locations sources are as reliable as possible. This includes developing new use resources such as energy and water, and generate waste. reporting software and engaging with contractors to ensure that We are committed to minimising our impacts, including data can be transferred directly to our systems. our contribution to climate change and the volume of waste In 2007, we improved our methods for measuring the climate we send to landfill. impact of our business travel. The figure for our total carbon Our 2007 environmental statement of intent, signed by our Chief dioxide emissions from travel includes air travel, rail, cars and taxis, Operating Officer John Cresswell is available on our website at fuel use and hotel stays. www.itvplc.com. It states that we will introduce a programme of continuous improvement to reduce our environmental impact. We will also rigorously monitor our operations and provide environmental awareness training for staff. Our current focus is on CO 2 emissions and waste, both of which we consider to require urgent attention. In 2007 we concentrated on four main areas. These were: – Capturing data and improving the reliability of existing data sources; – Reducing the climate impact of our sites across the UK, especially of production “hubs”; – Measuring the impact of our programme production processes; and – Engaging with the UK Government and other stakeholders on carbon reduction. 44 ITV plc Corporate responsibility report 2007 Behind the scenes

Protecting the environment

Total CO 2 emissions (tonnes) Scope 1 – Direct energy use and associated CO 2 emissions

2007 47,991 2007 2006 37,330 Gas consumption MWh 59,790 2005 39,665 Fuel oil consumption litres 260,326 Our 2006 and 2005 data are overall totals. For a breakdown by Emissions (tonnes) 13,013 type for 2007 please see the tables on the right.

Scope 2 – Indirect energy use and associated CO 2 emissions

2007 Electricity consumption MWh 54,300 Emissions (tonnes) 28,399

Scope 3 – Indirect CO 2 emissions

2007 Petrol cars (includes petrol use) 1,393 Hybrid cars 3 Diesel cars and taxis (includes diesel use) (only for Q4) 288 Air 2,930 Rail 808 Hotel stays 1,157 Emissions (tonnes) 6,580

1,734 tonnes of CO 2 were saved in 2007 from our Manchester site Corporate responsibility report 2007 ITV plc 45

Reducing our climate impact Measuring the impacts of our programmes In 2007 we worked to improve the operational efficiency of our sites. Many of our offices were fitted with movement In 2007 ITV Productions measured the carbon footprint and daylight sensors during refurbishments. These ensure lights of selected key programmes. This helped us understand our switch off automatically out of hours and in bright natural light. impacts and raised awareness of the issues among employees We also increased efficiency by replacing air-conditioning units, in production. chillers and fans at our London Television Centre. Our Manchester site uses a combined heat and power (CHP) plant to reduce our In September 2007 we believe The Sunday Edition, a current need to import heat. We are currently reviewing the performance affairs programme on ITV1, became the world’s first broadcast of our 1.7 MW CHP plant in London to ensure we maximise to be given a carbon footprint. ITV1 broadcast the production’s efficiency and costs. carbon footprint in the credits for the whole series. The total carbon footprint for the seven hour long episodes was 2.1 tonnes. CHP plants are more efficient than conventional electricity The programme’s carbon footprint was measured using the generation and result in reduced CO 2 emissions. For example, presenters’ and guests’ vehicle miles and the energy used in the our site in Manchester CHP saved 1,734 tonnes of CO 2 in 2007, studios and production office. according to EnerG (our CHP provider partner). We also measured the carbon footprint of flagship drama Lewis. We buy the rest of our electricity from a good quality combined The programme production team was keen to make it as green heat and power tariff on the national grid. We will review our as possible. They used 100% recycled paper for scripts and desk energy contract yearly and will consider a renewable energy lights in the production office were switched to low energy bulbs. tariff if the contract can guarantee green supply. We are also Car sharing to locations was encouraged. The programme’s in the process of appointing a new energy bureau service to carbon footprint for four two hour episodes was measured at help us monitor and report our energy use more robustly. 830 tonnes. This included transport (over 210,000 miles travelled), production office use and location generators. We are als o investigating the use of power management tools to make our IT infrastructure more efficient. These would The CO 2 emitted to make the drama Lewis was 103.75 tonnes automatically shut down computers and other IT equipment per hour, 346 times that required to make the studio show left on overnight. In November 2007 we carried out trial s to The Sunday Edition, which came in at 0.3 tonnes per hour. measure how much energy could be saved by switching off The exercise demonstrated the massive differences in CO 2 computers. We are also looking for ways to identify computers emissions from different genres with different production which are regularly left on. We are developing a new data suite methods. 10.5 tonnes of waste were produced, (not including for ITV plc, which will allow us to reduce the number of server location, props or costume waste due to practical constraints) rooms requiring cooling. This will also provide an opportunity to and a further 1 tonne of waste was recycled. invest in lower energy server technology. We aim to raise the profile of our programme carbon footprints, In autumn 2007 we signed a new taxi contract in London that both internally and externally as part of wider efforts to measure provides hybrid vehicles as the default option where available. our environmental impacts. We have developed a carbon At present, hybrid vehicles account for 14% of miles driven on footprinting tool to be used by production teams. We plan to ITV business in London. extend the carbon footprint exercise to larger ITV shows such as Coronation Street in 2008 and the Carbon Trust are interested in endorsing this project. 46 ITV plc Corporate responsibility report 2007 Behind the scenes

Protecting the environment

Communicating with employees In our 2006 report we stated that we were evaluating our waste Many areas of the business also encourage environmental management strategy across ITV in order to ensure regulatory initiatives and raise awareness among employees. For example compliance. In 2007 we engaged management consultants ITV Yorkshire has a phone recycling campaign. ITV Granada to consolidate our UK waste contracts under a single service. screened Al Gore’s film An Inconvenient Truth every two hours This will help us meet regulatory requirements, manage our waste during World Environment Day and more than sixty employees streams more efficiently and report data more reliably through an watched the film. As part of the Make a Difference campaign online management tool. Access to more information about our (see page 16), ITV London promoted simple changes to waste streams will help us to increase our recycling rate. employees to help the environment, such as switching off A ne w integrated waste management system will allow different appliances at the end of the day. This was supported by a sites to manage waste according to their own priorities. We have number of intranet features and competitions. also put a carbon accounting element on the waste disposal Engagement with the government routes and we will work with the new contractor to identify the This year we participated in the UK Government’s Carbon lowest carbon routes to disposal where possible. Reduction Commitment (CRC) stakeholder consultations. Unfortunately, it is not possible to avoid landfill for all our waste. We support initiatives to encourage businesses to tackle Our productions use some materials which cannot be reused or climate change and we will continue to play our part. recycled, and which cannot be substituted for health, safety Waste generation and recycling or fire-risk reasons. We continue to develop ways to manage production waste streams. The integrated waste management 2007 2006 2005 system will help this process and we are looking at ways to extend Total waste (tonnes) 2,210 1,776 1,743 it to location productions. Total waste recycled (tonnes) 813 520 937 Water use Total waste sent to landfill (tonnes) 1,397 1,256 806 2007 2006 2005 In 2007 we produced 2,210 tonnes of waste, 813 tonnes Total water use (m3) 129,899 133,485 104,473 (just over a third) of which was recycled. It not possible to make a meaningful comparison between this year’s data and the In 2007 water use was 129,899 m3 compared to 133,485 m3 in previous years as we have made major improvements to our 2006 (see table). data collection systems. We will use the data from this year as Our water use per full time employee is above average for an a more robust baseline to make comparisons and set targets in office environment due to the use of water in productions, the future. which is where most water is consumed. Everyday we use water Our offices, studios, post-production facilities and location to clean studio floors, as different programmes will be made in productions all generate waste. Our most significant wastes are the same studio from one day to the next. Whilst we are not a the materials used to make sets for productions. Our broad aim major consumer of water, we are committed to managing our is to avoid landfill and instead generate less waste from source, use of this limited resource. reuse materials where possible and recycle the materials, where Water saving measures that were implemented this year include there is a viable market for doing so. refurbishments at the London Television Centre where automatic sensors have been fitted on men’s urinals and water taps, and low-volume flushes have been added to toilets.

Notes 1. As a result of improved data collection we are now reporting energy use and emissions 4. Within waste and recycling data we have not accounted for waste generated on in accordance with the Greenhouse Gas Protocol: A Corporate Accounting and Reporting productions locations or from several ITV owned businesses and joint ventures. We have also Standard (WRI/WBCSD). However it should be noted that 2007 emissions from several ITV not been able to report waste data for certain parts of the ITV estate where buildings are owned businesses and joint ventures have not yet been accounted for. This will be addressed leased. We are continuing to work on ways to capture this data through the introduction of in time for the 2008 report. new procedures, processes and engagement with stakeholders. 2. Emissions calculations for 2007 reported here have now been rebased according to updated 5. Water use is calculated from water bills and so is not robust. At present we do not have a emission factors from Defra. “Guidelines to Defra’s GHG conversion factors for company mechanism for verifying fluctuations in our water use year-on-year. reporting” (2007) 6. The carbon footprint methodology for ITV Productions was prepared according to 3. Business travel is likely to be underestimated due to the nature of our business. the WRI/WBCSD Greenhouse Gas Protocol reporting standard. The methodology and ITV employs many freelance staff and on location filming staff may use their own vehicles data (though not the sources) were verified by a third party, PIPC, in accordance with but not claim fuel back. BS ISO14064 Part 3:2006. Corporate responsibility report 2007 ITV plc 47 Performance i ndicator s

On air Behind the scenes 2007 2006 2005 2007 2006 2005 Responsible programming Creative economy Total complaints about programmes 773 843 799 Independent production (% of programmes) 35 45 33 Upheld complaints 15 10 8 Original all-time (% of programmes) 90 82 83 Resolved complaints 4 19 19 Original peak-time (% of programmes) 95 96 95 Public service broadcasting European (% of programmes) 91 91 87 News (hours) 388 453 471 Protecting the environment Current affairs (hours) 84 101 97 CO2 emissions (tonnes) 47,991 37,330 39,665 Access services (ITV1) Total waste (tonnes) 2,210 1,776 1,743 Subtitling (% of programmes) 91.4 87.0 89.0 Water consumption (m 3) 129,899 133,485 104,473 Audio description (% of programmes) 10.5 9.0 8.0 Signing (% of programmes) 4.5 4.0 3.5 Our People Workplace profile (UK only, excl. GMTV) Reflecting society Women employees (%) 49.0 47.9 47.6 On-screen diversity monitoring Ethnic minority employees Total black and minority ethnic 13.6 11.5 13.6 (% of those that disclosed their ethnicity) 8.4 9.9 6.4 People with a disability 0.6 0.6 0.5 Employees with a disability Women 41.4 43.1 39.0 (% of those that disclosed their disability) 2.0 2.0 2.0 Age over 55 11.4 9.6 13.7 Employees over 50 (%) 14.0 15.1 17.0

Supporting communities Health and safety Charitable donations Accidents requiring more than three days off work 9 7 23 Total (£ million) 6.88 11.58 19.27 Major accidents 2 11 Cash (£ million) 1.38 2.12 1.49 Fatal accidents 0 00 In kind (£ million) 5.50 9.46 * 17.78 Online performance indicators are in d evelopment. % of pre-tax profit 3.60 4.00 6.20 *restated

Responsible advertising Advertising complaints for all broadcasters (not only ITV) Number of complaints 10,685 8,594 13,059 Number of adverts causing complaint 2,639 2,369 2,284 Number of adverts ruled by the ASA to breach the code 84 94 165 48 ITV plc Corporate responsibility report 2007 Objectives

Area 2007 Objective 2007 Outcome 2008 Objective

CR Management Adopt a CR Strategy and engage with – Ongoing . Our CR management Adopt a CR Strategy and engage with both internal and external stakeholders structure is currently under review. both internal and external stakeholders more effectively. more effectively.

Programming Provide a popular and varied schedule ITV maintained a popular schedule Provide a popular and varied schedule compliant with the Ofcom with a low level of complaints upheld compliant with the Ofcom Broadcasting Code on issues such as by Ofcom: Broadcasting Code on issues such as offence, privacy and decency. – ITV family viewing share up to offence, privacy and decency. 23. 2% in 2007 . – 15 complaints out of 773 were upheld by Ofcom in 2007. All production teams to monitor on- On-screen diversity portrayal All production teams to monitor on- screen portrayal and build relationships monitored by production teams. screen portrayal and build relationships with diverse communities to ensure See findings on page 17. with diverse communities to ensure that programming reflects the makeup that programming reflects the makeup of the UK population. of the UK population. Meet programming obligations We met or exceeded the obligations Meet programming obligations contained in our licences: in all categories: contained in our licences: – 365 hours of national and – 388 hours of national and – 365 hours of national and international news and weather, with international news and weather, international news and weather, with 125 hours in peak time. with 129 hours in peak time. 125 hours in peak time. – 78 hours of current affairs. – 84 hours of current affairs. – 78 hours of current affairs. – 5.5 hours of regional news per week. – 5.2 hours of regional news per week – 5.5 hours of regional news per week. (under run agre ed with Ofco m). – 1.5 hours of regional non-news – 1.5 hours of regional non-news per week. – 1.5 hours of regional non-news per week. per week. Meet accessibility services We met or exceeded accessibility Meet accessibility services commitments for ITV1 (these differ for service commitments for ITV1 (these commitments for ITV1 (these differ for other channels): differ for other channels): other channels): – 85% of transmission time subtitling. – 91.4% of transmission time – 86% of transmission time subtitling. subtitled. – 4% transmission time signed. – 5% transmission time signed (from – 4.5% transmission time signe d. – 8% of transmission time audio November 2007). described. – 10.5% of transmission time audio – 10% of transmission time audio describe d. described (from November 2007).

Advertising Comply with Ofcom and ASA The ASA upheld 84 complaints out of Comply with Ofcom and ASA regulations on amount, scheduling, 10,685 in 2007 for all broadcasters regulations on amount, scheduling, distribution and standards of (not only ITV). Ofcom data above. distribution and standards of advertising. advertising. Provide pre-clearance for all broadcast Clearcast (formerly BACC) cleared all Provide pre-clearance for all broadcast advertisements. adverts before broadcasting and advertisements. reviewed 28,000 scripts. Community A minimum of 20 hours of We broadcast over 25 hours of In 2008 our regional structures will be broadcasting covering: programming covering these undergoing significant change. – The “Make a Difference – Climate initiatives and further hours covering Community objectives are therefore Change” initiative. other initiatives such as ITV Carer of still under consideration at the time of the Year. writing this report. – Regional news programming to mark the 200th anniversary of the abolition of slavery. – Programming surrounding The People ’s Millions. Corporate responsibility report 2007 ITV plc 49

Area 2007 Objective 2007 Outcome 2008 Objective

Employment Maintain a diverse workforce in which Maintain a diverse workforce in which equal opportunities are respected: equal opportunities are respected: – Offer 10 bursaries and 20 traineeships – In 2007 we offered 19 traineeships – Our regional news structures will be covering editorial and technical roles and reviewed the operation of the undergoing significant change in to news journalists. bursary scheme. 2008, therefore objectives are still under consideration. We remain committed to the provision of high quality training for our news journalists. – Offer 40 places on our Foundation – In 2007 we offered 40 places on – Offer 40 places on our Foundation Placement Scheme for people from our Foundation Placement Scheme. Placement Scheme. ethnic minorities to receive a year ’s We aim to launch the ITV London training and experience in Leeds or scheme in 2008. Manchester, with the possible addition of 20 places in London. – Make and review arrangements for – We made arrangements for – Make and review arrangements for promoting equality of opportunity . promoting equal opportunities, promoting equality of opportunity. with diversity roadshows and training and development. – Publish (at least annually) observations – The 2007 equal opportunities – Publish (at least annually) on the current operation and report was submitted to Ofcom in observations on the current operation effectiveness of the arrangements early 2008. and effectiveness of the arrangements for promoting equal opportunity. for promoting equal opportunity. Environmen t Continue our work with the This objective was achieved with – Launch carbon strategy. Carbon Trust and act on the considerable work undertaken on – Extend carbon footprinting to large recommendations from the looking at production impacts. Please productions. assessment of the London Television see page 45 for more information. Centre. We will also complete audits on other areas of our business. Health and Safety Finalise the standardisation of Key procedures developed by Work to continue development of ITV Group procedures and guidelines for H&S Risk Management and the H&S Management systems key risk areas through EH&S Environment Teams. documentation incorporating best Operational Group. practice guidance. Establish an EH&S Training suite to Online training provision in place Phased roll out of online training enable access to appropriate training and development work undertaken pack in 2008. Development of industry for all employees. for specialist online training benchmarked training for production for production. staff. Review method for reporting accident ITV Group “near miss” reporting Development of online reporting tool figures to capture data such as “near system in place. for “near misses”. miss ” reporting . Creative Economy Maintain a high level of original The Nations and Regions Production Maintain a high level of original UK production from a diverse Fund (formerly Regional Production UK production from a diverse production base and continue a fund Fund) continued its work through production base . totalling £9 million over three years to 2007. Please see page 32 for more support new to network regional information. production. – 50% of programme hours and 50% of – 57 % of programme hours and – 50% of programme hours and spend on original network 50 % of spend on original network 50% of spend on original network programme production in the regions. programme production in the programme production in the regions. – 25% of transmission time from regions. – 25% of transmission time from independent production. – 35 % of transmission time from independent production. – 85% original programming in peak independent production. – 85% original programming in peak time. –95% original programming in peak time. – 65% original all time production. time. – 65% original all time production. – 50% European production. – 90 % original all time production. – 50% European production. – 91% European production. Supply chain – Distribute the Whistleblowing We met most of these objectives and Enhance our evaluation of CR risk Policy to all suppliers. engaged with key suppliers in in the supply chain. – Survey key suppliers on their 2007 but aim to develop this CR practises. programme further in 2008. – Include clauses in contracts requesting compliance with Procurement Policy. 50 ITV plc Corporate responsibility report 2007 Assurance statement 2008

ITV commissioned Enviros Consulting Ltd (Enviros) to provide We are pleased to see that the expansion of ITV businesses into assurance of the 2007 ITV Corporate Responsibility (CR) new media such as internet and mobile is being reflected in the report. The CR report has been prepared by ITV; Enviros has report, and expect this to continue as the prominence of new conducted an independent review of its accuracy and balance media grows. to ensure statements made reflect business practices within ITV. This statement is the responsibility of Enviros and represents Responsiveness (or how well does the report address the our independent opinion. Our assurance does not cover issues of importance to stakeholders ?) additional content concerning ITV ’s CR activities published This report shows a good level of transparency with regards to ome difficult issues such as premium rate services, and the on www.itvplc.com. s importance of trust in public broadcasting. ITV continue to The verification was conducted by meetings, telephone recognise that they need to go beyond regulation by defining a discussions and email correspondence with staff responsible CR strategy for the business taking into account stakeholder for collating and presenting the data on which the report was feedback and we would hope to see progress on this in 2008. based. Both quantitative and qualitative data were substantiated through these meetings and supporting core data were sampled Finally, we noted that the objectives set in the 2008 targets are for accuracy, completeness and interpretation. incremental, and not particularly stretching when compared to 2007. As ITV succeeds in focusing its CR strategy going forward Our opinion we expect to see more challenging targets set. Based on the approach above we have provided comments against each of the three principles of assurance (as represented Looking to the future in the AA1000 Assurance Standard). ITV has accepted the challenge and opportunity that CR brings and is intent on improvement. We would like ITV to consider the Materiality (or does the report cover the issues of most following for 2008: importance to stakeholders?) Enviros believe that ITV has not omitted from the report any – Have a dedicated resource devoted to corporate responsibility to issues or information that could affect stakeholder opinions formalise the reporting process and bring focus to ITV’s concerning ITV’s intentions or operations. ITV consults extensively CR efforts. on selected CR issues with key stakeholders and has a – Conduct an assessment of materiality on CR issues to allow comprehensive system for monitoring feedback from viewers. the Company to focus its efforts and reporting, including use ITV ’s commitment to CR, closely linked to stakeholder trust, of the Vision Panel facility to gather viewer perceptions on CR is becoming clear under the leadership of the Chief Operating to supplement existing stakeholder engagement routes. Officer, and would be enhanced by having the support of a dedicated CR manager. – Be ready to set more ambitious targets in 2009 and beyond to fully develop ITV’s CR potential. ITV has improved its reporting on some key environmental impacts, and started assessing the carbon footprint of some of its programming, a novel and promising initiative. However, whilst this report provides information and data on numerous issues of relevance to ITV, we would recommend that ITV assess the materiality of key issues in greater detail to allow for better prioritisation of key issues. For instance, we would like to see ITV use the Vision Panel research capacity more regularly to test viewers interest and perceptions on key CR issues, in a Peter Young similar way to on-screen diversity. Director, Enviros Consulting Ltd We reiterate our recommendation of last year ’s report to consider the environmental and community impacts of non-fixed locations. We would also like to see ITV report further on its influence and engagement on CR within its supply chain. Accuracy and completeness (or how reliable and representative is the information and data in the report?) This report shows great improvement in terms of data collection and verification, and we are confident that the data shown in the report is an accurate reflection on ITV’s CR performance. The report also succeeds in explaining relevant issues in clear language to its readership to allow them to assess the information provided. Corporate responsibility report 2007 ITV plc 51 GRI indicators

The Global Reporting Initiative (GRI) guidelines are a framework for voluntary reporting on an organisation's corporate responsibility performance. The following table shows where we to find information relating to some of these guidelines.

Section GRI indicator Introduction Message from Executive Chairman 1.1, 3.1, 3.6, 4.2 About ITV 2.1, 2.2, 2.3, 2.5, 2.7, 2.8, 3.5, EC1 Corporate responsibility at ITV 2.10, 3.5, 4.8 , 4.12, 4.14, 4.16, 4.17 On air Responsible programming 4.12, PR3, SO1, SO8, PR9 Independent Reporting 2.10, LA7 , LA8 Reflecting society LA13, 4.13 Supporting communities EC1, 4.13 , SO1 Responsible advertising 4.12, PR6, PR7 Digital switchover EC8 Online Content on demand 2.9, 4.12, 4.13, PR3 Behind the scenes Creative economy EC8, LA11 Our people 4.4, 4.8 , 4.13, LA1, LA3, LA13 , HR6, LA10, LA11, LA12, 2.10 Health & Safety 4.13, LA7 Protecting the environment EN3, EN4, EN5, EN7, EN8, EN16, EN22, EN26 , EN29, 4.12 Objectives 1.1 Assurance statement 3.13 Grey signifies full coverage, blue signifies partial coverage. For further information on the Global Reporting Initiative please visit www.globalreporting.org. 52 ITV plc Corporate responsibility report 2007 Contacts

ITV Switchboard Useful web resources 0207 156 6000 www.itv.com www.itvlocal.com Duty Office www.itvplc.com Gas Street Birmingham B1 2JT [email protected] To find out more about some of the organisations mentioned in this report please visit: Tel: 0844 88 14150 Advertising Standards Authority Fax: 0844 88 14198 www.asa.org.uk Association for Television on Demand www.atvod.org.uk We welcome feedback on our CR activities. Please email [email protected] or write to: Broadband Stakeholder Group www.broadbanduk.org Corporate Responsibility Clearcast ITV plc www.clearcast.co.uk 200 Gray’s Inn Road London WC1X 8HF Cultural Diversity Network www.culturaldiversitynetwork.co.uk Freesat www.freesat.co.uk Health and Safety Executive www.hse.gov.uk Media CSR Forum www.mediacsrforum.org Ofcom www.ofcom.org.uk Public Concern at Work www.pcaw.co.uk Signpost www.signpostbsl.com Skillset www.skillset.org 12175 ITV CR Cover.qxp 9/4/08 10:14 Page 2

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ITV plc Corporate responsibility report 2007