Of Mice and Men
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The RSS Feed Of mice and men t around this time every year, the first tech magazine (in the world, probably) to the festival season rolls around. give away Hollywood blockbusters on DVD, the Starting in October and running a first to offer a CD magazine, and the first to start little into the new year, these few including a free book (Fast Track). months see an increase in activity Every month, from here on, in the form by vendors and manufacturers. of Digit TV we’re going to give you as much Everywhere you go you’re bombarded with video content as we can, and try and share the Adiscounts, special offers, and other catchy and knowledge and expertise that we are privileged innovative alliterations that all basically say the to receive. Like Digit 3.0, Digit TV will also same thing — buy me. evolve based on your feedback, so make sure to The consumer electronic and personal send us some. technology segment specifically, sees entire This month, Digit TV is dedicated to buying product ranges being refreshed, older stock guides, across multiple categories, to help you get being sold off at rock bottom prices and out of the confusing maze and make informed buzzwords flying about like nobody’s business. decisions because you actually understand the For the everyday buyer, this amounts to being underlying technology, instead of just parroting Robert Sovereign-Smith, Editor stuck in a maze of choices, with no clear what people tell you. Plus, since it’s a video DVD, indication of what’s good, what’s value for you don’t need a PC to view it — just pop it into money, and what isn’t. any DVD player. You and I alike, spend the few precious We also have a web exclusive, in the form of a holidays we get with our families at the local PMP test online at thinkdigit.com, so we haven’t electronic mall, gawking at all the goodies, forgotten our online patrons either. listening to all the sales pitches that every mall With three more DVDs (Work, Play and employee is only too eager to subject you to, Learn), all of you should have enough multimedia getting more confused by the minute about which content for every aspect of your life that <insert product category here> to buy. technology covers. There are a tonne of prizes to So how do we go from feeling like the little be won everyday of October, so make sure to find white mice that are made to run mazes in labs, the contest page inside. to informed customers? Reading and surfing Last month, our career webinar generated helps, but everything you’ll find online is usually a lot of interest, so we’re going to make sure outdated in months, and sometimes weeks or you get more of the same from here on — again, days during festival season. All of us can Google details inside. for reviews and comparisons, visit sites like I want to stress, however, that all of this thinkdigit.com, or read magazines like Digit for comes to naught if you don’t share feedback information, but is that all we need? with us about the initiatives we’re taking. There Every month, from Although we offer you the best information are two things I’d like to make sure of: one, that here on, in the form of possible by rigorously testing products, to help we continue to share knowledge, and two that Digit TV we’re going you get value from every last Rupee you spend; it’s we stay relevant by understanding your needs. still not enough. As I said last month in this space, So make sure you write in whenever you have to give you as much we’re not as committed to imparting information something to say. video content as we as we are to sharing knowledge. It’s the same can, and try and share reason why today’s newspaper is tomorrow’s the knowledge and cupboard lining, but this issue of Digit will expertise that we are command a long shelf life in your home. Over the past few years we’ve seen privileged to receive video become the desired form of, not just entertainment, but learning as well — the spike in video content online is testament to this. Some of you will have noticed that we’ve been carrying videos that have been made completely in-house by Digit over the past few months. Although this is still in a teething phase, and know we have a long way to go, we decided to launch “Digit TV”. This is another in a long lists of “Firsts” that Digit has done over the years. [email protected] For those of you don’t remember, Digit’s other firsts include the first magazine in India to include DVDs, and later the first to dual-layer; we were Digit | October 2009 | www.thinkdigit.com 1 October 2009 • Volume 9 • Issue 10 Managing Director Sales and Marketing To advertise Dr Pramath Raj Sinha VP Naveen Chand Singh Printer and Publisher Product Manager Navneet Miglani South East Kanak Ghosh Business Manager Chandan Sisodia Vinodh Kaliappan Jayanta Bhattacharyya Assistant Brand Manager Arpita Ganguli Publishing Director Email: [email protected] Email: [email protected] Asheesh Gupta Marketing Communication Thomas Varghese Mobile: +91-97407 14817 Phone: +91-93318 29284 Co-ordinator, Scheduling, Phone: +91-80-2554 6370/73 +91-33-2231 7344/46 Editorial MIS and Ad-sales Aatish Mohite Editor Fax: +91-80-4151 8330 North Robert Sovereign-Smith West Pranav Saran Production and Logistics Editor-at-large and Online Architect Sr. GM - Operations Shivshankar Hiremath Sachin Nandkishore Email: [email protected] Ahmed Shaikh Production Executive Vilas Mhatre Email: [email protected] Phone: +91-93126 85289, Head - Copy Desk Logistics M P Singh, Mohd. Ansari, Mobile: +91-99203 48755 +91-11-4160 8655/56/57/58 Nash David Shashi Shekhar Singh Writers Phone: +91-22-2437 2214/19 International Aditya Madanapalle, Circulation and Subscription — Sales Fax: +91-22-2448 2059/1123 Navin Chand Singh Siddharth Parwatay GM - Circulation Milind Prabhughate Email: [email protected] Test Centre Co-ordinator Vijay Mhatre Mobile: +91-99013 00772 Manager - Test Development and Customer Service Prerana Panchal, Sourcing Michael Browne Vrushali Londhe, Pushpa Mahar, Shabana Advertisers' index Manager - Testing and Processes Shariff Rossi Fernandes Client Page No Kingston 17 Reviewer Kumar Jhuremalani Abacus 13 KYE-Genius 3 Trainee Reviewer Rohan Naravane Customer Service: Airtel Back Cover Leo Securities 129 +91-22-4078 9612/13/14 Design AOC 39 LIC 109 Creative Head Kabir Malkani Asus 19, 47 Lipap 133 Art Director Rohit A Chandwaskar Head Office: Editorial, Marketing Bank Of India 11 Map my India 37 Lead Designer Vijay Padaya and Customer Service BSNL 9 Mitashi 55 Senior Designer MV Sajeev Nine Dot Nine Interactive Pvt. Ltd CareerNet 93 RX Infotech 137 Illustrators Shrikrishna Patkar, C/o KPT House, Plot 41/13, Sector 30, Chip Tech IT 43 Sagarmatha 153 Chaitanya Surpur Vashi (Near Sanpada Railway Station), D-link Inside Front Cover Sandisk 31 Sr. Photographer Jiten Gandhi Navi Mumbai 400 703 Dell 5, 83, 89 Spice Jet Inside Back Cover Multimedia Phone: +91-22-4078 9666 Ebay 72, 73 Sun Microsystems 21 Project Head Robert Sovereign-Smith Fax: +91-22-4078 9540, +91-22-4078 9640 KG Hosting 159 Topgun 75 Content Head Aditya Madanapalle Kingmax 27 Transcend 25 Cover Design Jayan Narayanan Cover Photography Manas Parekh Tell us what you feel about Digit Products reviewed this month Each month, Digit walks through the technology maze to Bazaar........................48 ASUS K40IJ ASUS Rampage II Extreme bring you the most relevant, and the most researched Cooler Master Elite 334 ATi ASUS K50IJ ASUS Rampage II Gene Radeon Edition Cabinet ASUS U6 Bamboo ASUS Striker II NSE stories. 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