Jagger, , Beyonce, Beiber and . . . Setting the Stage for All to Shine

Presented by: Debra Zabloudil, FACHE, CAE President and Founder, The Learning Studio, Inc.

Why Generational Issues Are Bigger Than Ever Before

!! 4 different generations in the workforce !! Boomers are considering (or in) retirement, BUT are more vibrant, active and engaged than any previous generation

!! Some industries are aging out! !! Some industries becoming more gender balanced Issues that Arise in the Generations

! Use of Technology ! !! Training/Development !! Communication !! Recognition !! Business Etiquette !! Career Advancement !! Work Things to remember about the generations:

•! No one wants to be categorized, but understanding these trends helps us understand influences

•! The generations are truly different from each other

•! “What got you here won’t get you there” as the generations change and morph! Generation Generation?

!! People programmed at the same time in history !! Specific ideas about what is right & wrong, good & , stylish & unstylish

!! Share set of historical events and trends Generations

!! WWII or Traditionalists 1922 – 1945 (96 – 73 yrs)

!! Baby Boomers 1946 – 1964 (72 - 54 yrs)

!! Generation X 1965 – 1980 (53 - 38 yrs)

!! Gen Y or Millennial 1981 – 1994 ( 24 - 37 yrs)

!! Post-Millennial or Gen Z (1995 – 2014) (4 – 23) Life Stage Do you know the percentage of your members who are:

•! New DCs?

•! Mid-careerists?

•! Veterans to the profession? Life Stages:

•! Just getting out of school

•! First professional job

•! Getting married

•! Having children

•! Retiring What are some of the biggest issues you face in serving a multi- generational membership? Traditionalists!!

“I’d dead than singing satisfaction when I’m 45”

Traditionalists

•! Work is an obligation

•! Command and Control leadership style

•! Formal communication

•! Work life and family life distinct and separate

•! Loyalty to a company/profession

•! More traditional work hours

•! MANY of them still feel relevant and want to continue to contribute

This is what relevance looks like! Baby Boomer "I'm anal retentive. I'm a workaholic. I have insomnia. And I'm a control freak. That's why I'm not married. Who could stand me?"

“A lot of people are afraid to say what they want. That's why they don't get what they want”.

Boomers

"! Extremely hard working – self-actualized by work

"! Motivated by position

"! Define themselves by professional accomplishments

"! Independent, goal-oriented and competitive

"! A recent survey from the National Endowment for Financial Education found that 59% of Boomer parents provide financial support for adult children aged 18 to 39 Gen X

“We all have our purpose, we all have our strengths. Generation X

•! 1965 – 1980 (38 – 53 years old) •! Values work/life balance •! Came of age in the era of two-income families, latch-key kids, a faltering economy

•! Hands-off management style •! Dislike being micro-managed •! Saw workaholic parents lose jobs, and are less loyal to employers Millennial/Gen Z Millennial or Gen Y

Bieber quotes: “I want my world to be fun. No parents, no rules, no nothing. Like, no one can stop me. No one can stop me.”

“I'm looking forward to influencing others in a positive way. My message is you can do anything if you just put your mind to it.”

Millennial/Gen Y

!! 1981 – 1996 (between 22 and 37) !! By 2025, they will make up 75% of the worlds workforce !! Cautiously optimistic about future !! Like a challenge !! Technologically driven !! Work best (most efficiently) alone !! On average, are carrying $34,000 of debt, a heavy psychological burden

!! Core Values: confidence, tolerance for diversity, morality, civic duty

!! Career Goal: build parallel careers

Gen Z Quotes:

“I curate my life in a way. It's always playing on my mind, kind of a love- hate relationship. I'm not one of those people who's, like, 'I wish Facebook wasn't around,' because, you know, it is what it is.” Lorde

“Everything in our life is immediate. Since we have been raised in an age where texts and messages can be sent in the blink of an eye, we are less patient than other generations because we are used to having instant gratification.” Margaret Bolt, 15

Post or Generation Z

!! "#$%!&''(!)!*+,$!-!#./,01!*$,!22! !! 3*..,/!456761*.!8*9:,0;! !! <*:,!%,:,$!=%#>%!*!.6?,!>61@#A1!!!!!!!!!!!!!! /6761*.!B,/6*!-!0C,%/!*%!*:,$*7,!#?!'! @#A$0!*!/*D!A06%7!B,/6*!!

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!! EEG!#?!K,%!LM0!*$,!,61@,$!,P1$,B,.D! #$!:,$D!6%1,$,01,/!6%!:#.A%1,,$6%7!1#! 7*6%!>#$=!,PC,$6,%Q,O!! Why should I care?

Lifecycle is important to your organization’s health

Strategy This should NOT be your strategy! Side By Side:

What is your biggest challenge in engaging members in your association?

Member Needs Assessment

How many in the room do an annual member needs assessment?

Do you ask about products, services and content? Why Gather Data?

!! Members can be confidently wrong !! Helps committees, boards and other volunteers in decision making !! Helps you understand dynamics of specific market segments better Needs Assessment Imperative, but . . .

!! If all we are doing is asking members what they think they want, we are only circling the same issues over and over

!! You “don’t know what you don’t know”

!! We need to balance asking them and leading them

!! Who are your industry advisors?

Association New Ideas Require Change . . . And Change Requires New Ideas! The Vocal Minority is

CrushingDon’t letInnovation the vocal minority innovation!

www.asaecenter.org Ways to Engage Younger Generation

#! Infographics

#! Micro-learning

#! Experiment with new ideas

#! Take video, push video out Ways to Engage Younger Generation

#! Ask them

#! Involve/Engage them

#! Ted or Ignite Talks

#! Co-presenting with seasoned instructors

#! Digital education

#! Bite-sized learning chunks Associations Bridging the Gap

Academic Life

Associations Bridging the Gap

Professional Life

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Thank you!

Debra Zabloudil President and Founder The Learning Studio, Inc. [email protected] 630-936-3068