Global Sports Symposium Page 23

master of science in SportS ManageMent World-Class Faculty. Ivy League Academics.

Comprehensive curriculum, industry-specific training Finance | Human Resources | Law | Leadership Marketing | Facilities & Events Management

part-time Program apply now for fall 2014

dec Online Information Session ce.columbia.edu/sp4 4 Visit the website for details and to RSVP columbia sports management CONTENTS

ANNOUNCING THE GLOBAL SPORTS SYMPOSIUM PAGE 23

Planning Committee & Fellowship Program Board of Directors PAGES 10-11 PAGE 6 Advisory Committee & WelcomeWelcome Young Leaders Committee Agenda Outline PAGEPAGES 4, 4 6 PAGE 7 PAGE 13

PAGE Sponsors & Partners 5 Registration, Networking Breakfast PAGE Welcome & Opening Remarks, Brazil: The Business and Politics of Emerging Sports Leadership 14 10 NEXT Class of 2013 Awards Ceremony PAGE 15 1A Navigating a CBA PAGE 1B College Athletics 18 1C In-Stadium Innovations PAGE 1D 10 NEXT Series: Supercharging Your Career Workshop 19 2A Sports Marketing Strategies PAGE 2B Preparing for the Worst: Crisis Management 20 2C Sports & Social Impact PAGE 2D 10 NEXT Series: Sales Workshop 21 Networking Lunch PAGE Lunch A The Business of Amateurism Lunch B Entrepreneurship & Innovation 22 Lunch C Fantasy & Gaming PAGE 23 3A The Future of Sports Television PAGE 3B Going Global: International Expansion 24 3C Ticketing PAGE 3D Lessons in Negotiation Workshop 25 4A Athlete Marketing & Representation PAGE 4B Digital Media 26 4C Dealmakers: Sports Finance PAGE Behind the Teams: Keys to a Successful Organization, Networking Reception 27

@SPORTSSYMPOSIUM 3 WELCOME

Greetings:

On behalf of the entire 2013 Ivy Sports Symposium Planning Committee, the Ivy Sports Symposium Board of Directors, Advisory Committee, Young Leaders Committee and Fellows, it is our distinct pleasure to welcome you to the 8th annual Ivy Sports Symposium.

Today we write our latest chapter at Harvard Law School, a campus with an enduring history of inspiring academic and professional achievement. This year’s event features a line-up of more than 95 distinguished speakers representing 85 firms from around the globe. In this time of tremendous growth for our industry, we look forward to facilitating a discussion on the vast progress that has been made and what the future may hold.

Each year, the Ivy Sports Symposium recognizes individuals and organizations that have distinguished themselves as leaders in sports business and highlights those destined to impact the future of the industry. Our professional attendees possess a wealth of knowledge and experience to impart upon their colleagues and future successors. Our student attendees bring a desire to learn and an inventive mindset with which to approach tomorrow’s greatest challenges. We hope that the interactions between these two groups and our speakers will breed innovative ideas that are bound to improve the landscape of sports business for years to come.

Furthermore, this event would not be possible without our valued sponsors and partners. Their tremendous generosity has enabled the Ivy Sports Symposium to become one of the world’s premier sports business conferences.

Finally, we thank you for your support and are delighted to have you as a part of what is sure to be our best event yet.

Warmly,

Robert Dearborn (Penn ’14) Sam Rubinroit (Brown ’14) Co-Chair, 2013 Planning Committee, Co-Chair, 2013 Planning Committee, Ivy Sports Symposium Ivy Sports Symposium

4 8TH ANNUAL IVY SPORTS SYMPOSIUM THANK YOU

PREMIER SPONSORS

Premier Sponsors include the Columbia University Graduate Program in Sports Management, Dorsey & Whitney and Turkish Airlines.

ASSOCIATE SPONSORS

Associate sponsors include And1, Jackson Lewis and Prodigy Sports.

Where the Best PARTNERS Come for the Best Partners include Brand Affinity Technologies, the Global Sports Forum Barcelona, Odgers Berndtson, Sports Business Education Network, Sports Networker, SportsPro and Weinstein Carnegie Philanthropic Group.

The 2013 Ivy Sports Symposium is hosted by the Harvard Law School Committee on Sports and Entertainment Law and the 2013 Ivy Sports Symposium Planning Committee.

Executive Search + Marketing + Consulting

When top sports organizations are in need of senior executives, @SPORTSSYMPOSIUM 5 only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of the positions they’re asked to fill. With over 50 combined years of experience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how we can help build your executive team today. www.prodigysports.net • [email protected] • (732) 303-9950 TEAM

2013 PLANNING COMMITTEE

Ian Bakar (George Mason ’14) Jackie Bartolomeo (Columbia MS ’15) Kathryn Blitz (Penn State ’16) Creative Director Attendee Experience Director Marketing and Public Relations Director

Garrett Breeden (Penn ’16) Rob Dearborn (Penn ’14) Tyler Keyser (Harvard Law ’14) Speakers Director Co-Chair Operations and Logistics Director

Reed Longo (Cornell ’14) Sam Rubinroit (Brown ’14) Alex Smith (Cornell ’15) Corporate Relations Director Co-Chair Content Director

BOARD OF DIRECTORS

Charles Baker Joe Becher Chris Chaney Steve Hellmuth Partner, Co-Chairman Founder & Co-Chairman Executive Vice President, Global Sports, Media and Consultant, Founder & Chief Executive Officer, Operations and Technology, Entertainment Group, International Sports Practice, Chaney Group Holdings NBA Entertainment DLA Piper Odgers Berndtson

Doug Perlman Steve Tseng Jamie Zaninovich Alex Rosen (Harvard Law ’14) Founder & Chief Executive Officer, Chief Sales Officer, Commissioner, Ex Officio Sports Media Advisors Women’s Tennis Association West Coast Conference Executive Director, Ivy Sports Symposium

6 2013 IVY SPORTS SYMPOSIUM TEAM

ADVISORY COMMITTEE

Randy Bernard Lucien Boyer Ken Brenner Scott Carmichael Chief Executive Officer, President & Global Chief Executive Officer, Managing Partner, Founder & President, Rural Media Group Havas Sports & Entertainment Human Equity Prodigy Sports

David Cushnan Derek Eiler Joe Favorito Eric Guthoff Editor, SportsPro, Managing Partner, Strategic Communications, Partner, SportsPro Media Fermata Partners Marketing and Branding Consultant GlideSlope

Ray Katz Gabrielle Langman Christopher Lencheski Dan Mannix Managing Partner, Managing Partner, President, President & Chief Executive Officer, Source1 Sports The Rhiannon Group Front Row Marketing Services & LeadDog Marketing Group Front Row Analytics

Patrick McGee Ben Sturner Frank Vuono President, Founder & Chief Executive Officer, Co-Founder & Partner, ProVentures Leverage Agency 16W Marketing

YOUNG LEADERS COMMITTEE

Jason Belzer Anthony Caponiti Jim McCloud Caitlin Moyer Founder & President, Partner, Vice President, Sponsorship Sales, Senior Manager Global Athlete Management Enterprises Activ8Social Major League Baseball Advanced Media Advertising & Marketing, Milwaukee Brewers

David Oestreicher Andrea Pagnanelli Jared Schoenfeld John Younger Co-Founder & Managing Director, Commercial Director, Property Sales Executive, Senior Director, Manhattan Sports Business Academy Relevent Sports, CAA Sports Business Development, RSE Ventures Richard Childress Racing

SPORTSSYMPOSIUM.ORG 7 Congratulations to EMILY GARDNER On being named to the 10 NEXT Class of 2013.

All of us at Octagon are extremely proud of what you've accomplished.

We can't wait to see what comes next. C

CMY

K The Ivy Sports Symposium Fellowship Program was created in 2011 to provide talented graduate and undergraduate students with a unique opportunity to actively contribute to the success of the Ivy Sports Symposium. Each year, the Symposium selects up to two students to provide critical support on a variety of Symposium ventures and to work with the Executive Director on many important organizational tasks.

Mark Burns is currently a third year law student at Belmont University in Nashville, Tennessee. Mark serves as an Operations Intern in the Belmont Athletic Department, assisting with men’s and women’s basketball games along with women’s volleyball matches. He co-authors various sports business related articles for Forbes.com with Darren Heitner, a Miami-based attorney and Founder of SportsAgentBlog.com

Mark is also in the early planning stages of forming a career consulting company that will assist those looking to break into the sports industry. As part of that side venture, Mark is a Contributor with Entrepreneur.com.

In the summer of 2013, Mark was part of the 2nd Annual Manhattan Sports Business Academy, an eight-week sports business program that takes a comprehensive 360-degree approach to immersing students in the industry.

Mark has interned with a variety of organizations including the Nashville Predators, Leverage Agency, Elite Talent Agency, Movement Talent Agency, and the Central Collegiate Hockey Association.

Mark was recently named a 2013 “30 Under 30” Award Recipient (Sports Launch Magazine) in addition to being named A Rising Star In #SportsBiz for 2013 (SportsNetworker.com). In 2013, The Migala Report named Mark a Twitter ‘Must Follow’ for #SportsBiz Job Advice.

Mark graduated from the University of Michigan in 2011 with a Bachelor of Arts degree in History; he doubled minor in Political Science and Crime and Justice.

Tanner Simkins is currently pursuing his Master’s in Sport Management from Columbia University. As a rising entrepreneur, Tanner’s past includes ventures in management, audio production, multiple website platforms, venue services, and strategic business planning. His current sport startups, all in different stages, are related to equipment accessibility, recreational leagues, and general sport entertainment.

Tanner has amassed a portfolio of experience in digital marketing, athletic administration, research, brand building and strategic assistance that has included projects for: Bloomberg Sports, Sports Illustrated, Coaches’ Cabana, Renew Merchandise, Global Options Group and various other properties.

Some of Tanner’s professional involvement includes a championship season internship with the Miami Heat, community programming with the Miami Dolphins, and roles of increasing responsibility with multiple South Florida sports agencies. Other relevant experience includes corporate hospitality surrounding the World Cup, analysis and commentary for the flagship station of Miami Hurricanes sports, mobile applications, NFL events including Super Bowl & Pro Bowl, entertainment talent buying and athlete advising.

Simkins, a Miami native, graduated from the University of Miami in 2013 with Honors after earning a self pursued dual degree, BSED Sports Administration and BBA Finance. His other academic credentials include many publications, developing ethical theory, and contributions to various sport outlets.

Most recently he has laid foundation for his full service sport entertainment firm, slated to launch in the coming months. For updates or more information, Simkins welcomes interactions on social media and his personal website.

10 8TH ANNUAL IVY SPORTS SYMPOSIUM the business world. The most successful athlete business- men and women have used their playing careers to support FELLOWS’ their ventures. Of course, business growth is possible without such leverage, but the year’s many examples of restau- rants, retail stores, apparel lines, event services, and REFLECTION general athlete brand extensions were most profitable. In addition to a concerted focus on injury prevention, fan ON SPORT IN 2013 attendance has also weighed heavily on the minds of owners, presidents, athletic directors, and other administrators. As the cost of attending a regular season game for a family of four increases exorbitantly, fans across the nation are finding it financially difficult to attend sporting events. Addi- tionally, with advances in high definition television, inflated By Mark Burns & Tanner Simkins ticket and concession prices, new ways to consume broad- casts via tablet or smartphone, and other reasons not to view live games, empty seats are plentiful in 2013. To counteract he year-end timing of our annual Symposium this, teams and leagues have innovated and expanded mar- allows for reflection on the meaningful events keting initiatives to attract fans and maximize the total game of 2013. The year was ripe with scandals, day and in-stadium experience. Some efforts include policy changes, power shifts, investigations, and increasing wireless services and overall data access stan- general advancements. Understanding how these events dards, digital and paperless ticketing, loyalty rewards’ shape the sports landscape is valuable for young sports programs, exclusive non-televised events and shows, and professionals. Although there were many impactful head- other incentives. Teams are also forced to identify future lines, we have identified five key developments that will revenue streams around these expansions. The battle continue to surround the industry for years to come: injury between at home and in-stadium sport consumption will prevention, the in-stadium experience battle, leveraging continue to rage on and as result, teams will continue to athletic success, the new era of college sports, and adapt accordingly. innovative industry extensions. Given the year’s conference realignment, class-action Professional athletes know first-hand the toils sport takes lawsuits, pay-to-play scandals, NCAA investigations, record on their body. In fact, many have been outspoken on the television deals, proposed post-season tournament matter saying given their experience, they would not allow changes, and other relevant news, there is an immeasurable their children to play. There has been a slight decrease in amount of strain between the seemingly antiquated model of youth participation as a result. Also, whether it is the college athletics and the commercialism it now represents. A wear-down of joints, bones, and cartilage, the neurologic new era is coming whether we are ready or not. The coming effects of concussions, or the extensive list of other debili- years will redefine the entire college athletic organization tations, recent findings prove more severe long-term and structure. We find it important that the shapers keep health dangers exist than previously thought. Conse- learning experiences, gender equity and equality, diversity quently, there is a welcomed move toward player safety issues, conference and student-athlete rights, intellectual and injury prevention. This is evident in the year’s new property, consistent standards, and best business practices league rule changes, precautionary measures, improved all as priorities. equipment, and progressive therapies. This has intro- duced a blurred line between scientific advances in medi- A common theme throughout all of these trends is adjust- cine and unfair performance enhancement. As these ment. Discoveries have peeled away the old guard of sports developments continue to unfold, the industry community business and echoed in never before seen challenges and is poised with ensuring youth sport participation, creating opportunities. The next wave of sports professionals will be the ethical distinction between modern treatment and continually linked to the changing industry. Embracing unfair performance enhancement, and of course, driving change, adapting when necessary, cultural literacy, and revenue wherever possible. creative innovation are essential takeaways as we continue to pioneer the space. In closing, we suggest to be open- Considering that the career expectancy of a profes- minded, transparent, and committed to all stakeholders sional athlete is just a handful of years at best, athletes involved, and in turn, the industry and allied businesses will are being even more proactive regarding their post- evolve fittingly. playing careers. While it is common to see former athletes in broadcast booths or in various television roles, retired and even some current athletes have caught hold of the entrepreneurial spirit and entered

#ISS2013 11 Lawyers in Dorsey & Whitney’s Sports Practice Group have a long history of advising clients in the Sports Industry, giving them a first hand understanding of the legal challenges facing our clients. That industry understanding is combined with the wide ranging legal expertise of over 550 lawyers in 19 offices throughout the world, giving Dorsey the depth it needs to provide the highest quality legal services that our clients expect.

Dorsey lawyers can assist with a wide range of legal services, including: • Purchase and sale of • Licensing agreements • Litigation and arbitration teams • Stadium naming rights • General corporate matters • Team relocations • Arena and stadium • Antitrust • League formation financing • Bankruptcy • Trademark, Copyright and • Venue agreements • Tax Brand Management • Labor and employment

Dorsey & Whitney LLP 51 West 52nd Street New York, NY 10019-6119 www.dorsey.com AGENDA OUTLINE

8:00 AM- Registration 1:05 PM- Lunch A The Business of Amateurism 12:00 PM WCC SOUTH LOBBY 1:50 PM WCC 2009 Susan Byrne (mod.), Jonathan Duncan, Leigh Klein, 8:00 AM- Networking Breakfast Dan Malasky, Steve Sclafani 8:45 AM MILSTEIN WEST 1:05 PM- Lunch B Entrepreneurship and Innovation 8:45 AM- Welcome & Opening Remarks 1:50 PM WCC 1015 9:00 AM MILSTEIN EAST Priya Peyman (mod.), Brian Kaiser, Bo Moon, Rob Dearborn, Peter Carfagna, Alex Rosen Carlton Osbourne, Ted Sullivan 9:00 AM- 10 NEXT Class of 2013 Awards Ceremony 1:05 PM- Lunch C Fantasy & Gaming 9:20 AM MILSTEIN EAST 1:50 PM WCC 1023 Matthew Berry (mod.), Andrew Daines, Nigel Eccles, 9:20 AM- Brazil: The Business and Politics of Cory Mummery, Peter Schoenke 10:20 AM Emerging Sports Leadership MILSTEIN EAST 2:05 PM- 3A The Future of Sports Television Jimmy Lynn (mod.), Jérôme de Chaunac, Leonardo 3:00 PM MILSTEIN WEST Gryner, Jose Hawilla, Silvia Pierson, Aaron Davidson (transl.) Rick Horrow (intro.), Ray Katz (mod.), Tracy Dolgin, Rob Freeman, Larry Jones, David Preschlack, Mark Silverman 10:35 AM- 1A Navigating A CBA 11:30 AM MILSTEIN WEST 2:05 PM- 3B Going Global: International Expansion Gregg Clifton (mod.), George Atallah, Andrew Brandt, 3:00 PM WCC 2009 Steve Fehr, Joel Litvin, Mike Zarren Charles Baker (mod.), Jay Coppoletta, Eric Guthoff, Marc Reeves, David Wright, Michael Zavodsky 10:35 AM- 1B College Athletics 11:30 AM WCC 2009 2:05 PM- 3C Ticketing Jason Belzer (mod.), James Delany, Walter Harrison, 3:00 PM WCC 1015 Amy Huchthausen, Heather Lyke Andrea Pagnanelli (mod.), John Forese, Matt Griffin, Barry Kahn, Danielle Maged 10:35 AM- 1C In-Stadium Innovations 11:30 AM WCC B10 2:05 PM- 3D Lessons in Negotiation Workshop Pat Coyle (mod.), Doug Behar, Dennis Robinson, 3:00 PM WCC 1019 John Sergi, Alex Sugarman Robert Bordone

10:35 AM- 1D Supercharging Your Career Workshop 3:00 PM- Networking Break 11:30 AM WCC 1019 3:25 PM WCC 2062 Student OrganizationsWhere Workroom the Best David Oestreicher, Megha Parekh Come for the Best 11:30 AM- Networking Break 11:55 AM WCC 2062 Student Organizations Workroom 3:25 PM- 4A Athlete Marketing & Representation Where the Best 4:15 PM MILSTEIN WEST Come for the Best Michael McCann (mod.), Jennifer Keene, Kimberly Miale, 11:55 AM- 2A Sports Marketing Strategies Jordan Schlachter, Jeff Schwartz, Lowell Taub 12:50 PM MILSTEIN WEST Terry Lefton (mod.), Brad Brown, Torrey Gallida, 3:25 PM- 4B Digital Media Lacey Goodwin, Steve Tseng, Greg Via 4:15 PM WCC 2012 Executive Search + Marketing + Consulting Tom Richardson (mod.), DouglasWhen top Billman,sports organizations are in need of senior executives, only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of 11:55 AM- 2B Preparing for the Worst: Crisis Management Laura Gentile, Chris Wagner, Ericthe positions Winterthey’re asked to fill. With over 50 combined years of experience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how 12:50 PM WCC 2009 we can help build your executive team today. Pete Thamel (mod.), Thomas Grilk, Matthew Hiltzik, 3:25 PM- 4C Dealmakers: Sports Financewww.prodigysports.net • [email protected] • (732) 303-9950 Executive Search + Marketing + Consulting

When top sports organizations are in need of senior executives, Shawn McBride, John Skinneronly the best will do, so they turn to Prodigy Sports. Led by 4:15 PM WCC 2009 former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of the positions they’re asked to fill. With over 50 combined years of Chris Lencheski (mod.), Jeff Bennett, Daryl Jones, experience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how 11:55 AM- 2C Sports & Social Impactwe can help build your executive team today. Andrew Kline, Lynnette Slater Crandall www.prodigysports.net • [email protected] • (732) 303-9950 12:50 PM WCC B10 Romola Ratnam (mod.), Harrie Bakst, Mike Geddes, 4:30 PM- Behind the Teams: Todd Jacobson, Shellie Pfohl 5:30 PM Keys to a Successful Organization 11:55 AM- 2D Sales Workshop MILSTEIN EAST 12:50 PM WCC 1019 Sam Rubinroit (intro.), Scott Rosner (mod.), Uzma Rawn, John Younger Brian Bilello, Rich Gotham, Dave Howard, Amy Latimer, Dennis Mannion 12:50 PM- Networking Lunch 2:05 PM MILSTEIN EAST 5:30 PM- Closing Networking Reception 7:00 PM WCC PUB

Connect with us on Twitter by following @SportsSymposium and using the official hashtag #iss2013

@SPORTSSYMPOSIUM 13 CONTENTS AGENDA

8:00AM - 12:00PM Registration WCC South Lobby | Sponsored by Dorsey & Whitney

8:00AM - 8:45AM Networking Breakfast Milstein West | Sponsored by the Columbia University Graduate Program in Sports Management

8:45AM - 9:00AM Welcome & Opening Remarks Milstein East

Rob Dearborn, Co-Chair, 2013 Planning Committee, Ivy Sports Symposium Peter Carfagna, Lecturer on Law, Harvard Law School Alex Rosen, Executive Director, Ivy Sports Symposium

10 NEXT Class of 2013 Awards Ceremony Page 16

9:20AM - 10:20AM Brazil: The Business and Politics of Emerging Sports Leadership Milstein East

Moderator: Jimmy Lynn, Managing Partner, JLynn Associates Jérôme de Chaunac, Global Chief Operating Officer, Havas Sports & Entertainment Leonardo Gryner, Chief Operating Officer,Rio 2016 Olympic Committee Jose Hawilla, President, Traffic Sports Silvia Pierson, Chief Operating Officer, Apex-Brazil USA Translator: Aaron Davidson, President, Traffic Sports USA & Chairman, North American Soccer League

14 2013 IVY SPORTS SYMPOSIUM AGENDA

9:00AM - 9:20AM 10 NEXT Class of 2013 Awards Ceremony Milstein East

Hosts: Nick Meacham, Commercial Director, SportsPro Media and Chris Chaney, Founder & Chief Executive Officer, Chaney Group Holdings

In 2011, the Ivy Sports Symposium, in partnership with SportsPro, founded the 10 NEXT, an annual award that honors the next generation of sports industry leaders from around the world who will shape the business in the coming decades. Ivy Sports Symposium-SportsPro 10 NEXT Class of 2013:

Keith Baulsir Emily Gardner Maurice Levy Megha Parekh Manager, Corporate Partnerships, Account Director, Vice President, Marketing, Vice President & General Counsel, DC United Octagon And1 Jacksonville Jaguars

Romola Ratnam Uzma Rawn Dave Robertson Isra Villalpando Co-Executive Director, Senior Director, Corporate Partnerships, Executive, Development Manager, SEED Project Premier Partnerships CAA Sports International Paralympic Committee

Keith Wan Chris Watts Director, Integrated Sales, Advisor, Strategic Partnerships & World Wrestling Entertainment Special Projects, President’s Council on Fitness, Sports & Nutrition

SPORTSSYMPOSIUM.ORG 15 B:8.75” T:8.5” BE THE ONE BE B:11.25” THEY’RE ABOUT TO GET A WAKE-UP CALL. THEY’RE TO GET A WAKE-UP ABOUT T:11” RIVALS MY ASLEEP. ARE STILL AND1.COM

AND-064-1113_Slam Mag_11_8.5x11.indd

Saved At: 11-8-2013 2:23 PM By: Catch New York / Catch New York Printed at: None Print #: 1 Round #: 1

Job Info Specs Fonts, Images & Inks Approvals W/C OK

Client: AND1 Bleed: 8.75” x 11.25” Inks: Cyan, Magenta, Yellow, Black Creative Director: Product: None Trim: 8.5” x 11” Fonts: Univers (67 Bold Condensed), Knockout (HTF27 Art Director: JuniorBantamwt) Job #: AND-064-1113 Safety: None Copywriter: Images: _O1P8931_v2.tif (CMYK; 375 ppi; 79.9%), Job Title: Slam ad 11 Gutter: None Account: AND1 Primary WORDMARK-WHITE.eps (50.92%) Studio: Publications: None Print Production: Collegiate and Professional Sports Industry Group

Comprised of attorneys with deep, practical experience in the sports world, Jackson Lewis’ Sports Industry Group is uniquely situated to serve the diverse needs of collegiate and professional sports entities. Our attorneys have a profound understanding of the issues affecting the realm of sports and athlete management.

With 765 attorneys practicing in 54 locations throughout the U.S. and Puerto Rico, Jackson Lewis provides creative and strategic solutions to employers in every aspect of workplace law. Recognized as the 2014 Law Firm of the Year in the category of Litigation – Labor & Employment, and ranked in the First Tier nationally in the categories of Employment and Labor Law on behalf of Management in U.S. News – Best Lawyers® “Best Law Firms,” our firm has one of the most active employment litigation practices in the U.S. To learn more about our services, please visit us online at www.jacksonlewis.com. AGENDA

10:35AM - 11:30AM 1A Navigating a CBA Milstein West The Collective Bargaining Agreement impacts nearly every aspect of a league’s operations, from revenue sharing to free agency regulations to salary cap limitations. As a result, the terms of each agreement help shape the operating decisions of leagues, players unions and others. How do those involved in the negotiation process establish the proper balance between promoting competitive parity and ensuring economic prosperity? How can the two sides work together following contentious negotiations? And how do teams work within—or outside—the terms of a CBA to produce the best possible product?

Moderator: Gregg Clifton, Managing Partner, Jackson Lewis George Atallah, Assistant Executive Director, External Affairs, National Football League Players Association Andrew Brandt, NFL Business Analyst, ESPN Steve Fehr, Special Counsel, National Hockey League Players Association Joel Litvin, President, League Operations, National Basketball Association Mike Zarren, Assistant General Manager & Team Counsel, Boston Celtics

10:35AM - 11:30AM 1B College Athletics WCC 2009 The collegiate athletic landscape has seen a drastic evolution in recent years. From conference realignment to the rise of collegiate television networks to new postseason formats, college sports are entering a new frontier of big business. How can conferences ensure that their schools stay ahead of the pack while remaining within the bounds of NCAA regulation? And how do schools adapt to a changing landscape in order to best promote the success of their programs?

Moderator: Jason Belzer, Founder & President, Global Athlete Management Enterprises James Delany, Commissioner, Big Ten Conference Walter Harrison, President, University of Hartford Amy Huchthausen, Commissioner, America East Conference Heather Lyke, Vice President & Director of Intercollegiate Athletics, Eastern Michigan University

18 8TH ANNUAL IVY SPORTS SYMPOSIUM CONTENTS AGENDA

10:35AM - 11:30AM 1C In-Stadium Innovations WCC B10 As television and digital media technologies improve, it has become more important than ever for properties to enhance their live, in-stadium experience. But can peripheral features such as HD screens and improved concessions persuade fans to leave their couches? How do matters of convenience, such as public transportation and parking, factor into the equation? What methods do teams use to determine what fans want and, consequently, make the necessary adjustments to enhance the live sporting experience? And what do older stadiums do to keep up with the state-of-art facilities being built around the leagues?

Moderator: Pat Coyle, Vice President, Audience Platforms, InStadium Doug Behar, Senior Vice President, Stadium Operations, New York Yankees Dennis Robinson, Chief Operating Officer, Port Imperial Racing Associates John Sergi, Chief Design Officer, Centerplate Alex Sugarman, Senior Vice President, Strategy and Development, Chicago Cubs

10:35AM - 11:30AM 1D Supercharging Your Career Workshop WCC 1019 | Part of the 10 NEXT Series

David Oestreicher, Co-Founder & Managing Director, Manhattan Sports Business Academy Megha Parekh, Vice President & General Counsel, Jacksonville Jaguars

#ISS2013 19 CONTENTS AGENDA

11:30 AM - 11:55AM Networking Break WCC 2062 Student Organizations Workroom | Sponsored by Prodigy Sports

11:55AM - 12:50PM 2A Sports Marketing Strategies Where the Best Milstein West Come for the Best Advancement in technology and the proliferation of integrated channels have vastly expanded the reach of sports marketers, but have also made complex event-and experience-based activation strategies necessary to remain competitive in a crowded sponsorship marketplace. These platforms give birth to new challenges, but also present opportunities for those able to develop innovative campaigns. What are the best ways to leverage the increased interactivity of the modern sports world to grow a brand? How can social media and new technologies help properties activate at events and maximize their endorsement value? Which companies, leagues, and teams are leading the way, and what can be learned from them?

Moderator: Terry Lefton, Editor-at-Large, SportsBusiness Journal/SportsBusiness Daily Brad Brown, Head, Sports & Entertainment Consulting, Leverage Agency Torrey Gallida, Chief Operating Officer, Richard Childress Racing Lacey Goodwin, Director, College Sports and Campus Life, The Coca-Cola Company Steve Tseng, Chief Sales Officer, Women’s Tennis Association Greg Via, Global Director, Sports Marketing, Gillette, Proctor & Gamble Executive Search + Marketing + Consulting

When top sports organizations are in need of senior executives, 11:55AM - 12:50PM only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of the positions they’re asked to fill. With over 50 combined years of 2B Preparing for the Worst: Crisis Managementexperience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how WCC 2009 we can help build your executive team today. Sport, as with life, is subject to mishaps. Even most tightly planned andwww.prodigysports.net secure events can •experience [email protected] unforeseen issues, • (732) whether 303-9950 in the form of a Super Bowl blackout or a tragedy like the Boston Marathon bombing. How do properties anticipate potential issues and actively work to avoid them? What steps are taken to prepare staff to act in the face of chaos? And what about personal crises? How should an athlete respond when his or her image is challenged?

Moderator: Pete Thamel, Senior Writer, Sports Illustrated Thomas Grilk, Executive Director, Boston Athletic Association Matthew Hiltzik, President & Chief Executive Officer, Hiltzik Strategies Shawn McBride, Director, Client Services, Ketchum Sports & Entertainment John Skinner, Director, Security and Facility Operations, Major League Baseball

20 2013 IVY SPORTS SYMPOSIUM CONTENTS AGENDA

11:55AM - 12:50PM 2C Sports & Social Impact WCC B10 | Presented by the Weinstein Carnegie Philanthropic Group

Sport has a unique power to bring people together and shatter barriers associated with language, socio-economic class, and cultural differences. It also offers individuals and athletes around the world an opportunity to improve their lives and well-being. In what ways are non-profits, for-profits and governments all working to achieve these ends? How do they balance achieving a wide reach with efforts to increase personal attention paid to individuals? And what opportunities exist for partnership between the for-profit and non-profit sector?

Moderator: Romola Ratnam, Co-Executive Director, SEED Project Harrie Bakst, Partner, Weinstein Carnegie Philanthropic Group Mike Geddes, Managing Director, streetfootballworld Todd Jacobson, Senior Vice President, Social Responsibility, National Basketball Association Shellie Pfohl, Executive Director, President’s Council on Fitness, Sports & Nutrition

11:55AM - 12:50PM 2D Sales Workshop WCC 1019 | Part of the 10 NEXT Series

Uzma Rawn, Senior Director, Corporate Partnerships, Premier Partnerships John Younger, Senior Director, Business Development, Richard Childress Racing

@SPORTSSYMPOSIUM 21 CONTENTS AGENDA

12:50PM - 2:05PM Networking Lunch Milstein East

1:05PM - 1:50PM Lunch A The Business of Amateurism WCC 2009 Each year, thousands of young athletes flock to tournaments and showcase events across the country in hopes of taking their careers to the next level. The rise of national circuits has turned amateur sports into a business of its own, with event management companies, sponsors and a host of other stakeholders all competing for a piece of the pie. How successful are these systems in preparing the next generation of athletes? Where does the line get drawn between proper and improper conduct? What is the role of money in this “amateur” business?

Moderator: Susan Byrne, Associate Director of Athletics, Harvard University Jonathan Duncan, Vice President, Enforcement, National Collegiate Athletic Association Leigh Klein, Owner, Five Star Basketball Dan Malasky, General Counsel, USTA Player Development & Sr. Counsel, Pro Tennis, United States Tennis Association Steve Sclafani, Founder & Chief Executive Officer, Baseball Factory

1:05PM - 1:50PM Lunch B Entrepreneurship and Innovation WCC 1015 Creativity, curiosity and the ability to leverage niche opportunities allow entrepreneurs to advance the sports industry and build their own personal success. What factors make certain start-ups successful while others fail? How can technological opportunity be transformed into business opportunity? And how can start-ups that do find success manage to remain relevant in this competitive industry?

Moderator: Priya Peyman, Student Moderator Honoree, New York University Brian Kaiser, Founder, Hudl Bo Moon, Co-Founder & Executive Vice President, Business and Products, Bloomberg Sports Carlton Osbourne, Vice President, Business Development, Brand Affinity Technologies Ted Sullivan, Founder & Chief Executive Officer, GameChanger Media

22 8TH ANNUAL IVY SPORTS SYMPOSIUM CONTENTS AGENDA

1:05PM - 1:50PM Lunch C Fantasy & Gaming WCC 1023

Fantasy sports have managed to enhance the experience of sports fans by adding a new dimension to spectatorship. Furthermore, they have emerged as a lucrative business opportunity – both directly and by driving engagement to other content. But fantasy sports are no longer confined to the traditional model. Daily streak games and strategic challenges give fans the opportunity to interact with their favorite sport on a more frequent basis. How should companies balance these new opportunities with their existing platforms?

Moderator: Matthew Berry, Senior Fantasy Analyst, ESPN Andrew Daines, Founder & Chief Executive Officer, PrePlay Sports Nigel Eccles, Co-Founder & Chief Executive Officer, FanDuel Cory Mummery, Senior Director, Fantasy Football and Digital Product, National Football League Peter Schoenke, Co-Founder & President, RotoWire.com

FROM THE IVY SPORTS SYMPOSIUM TEAM

FIRST ANNUAL GLOBAL SPORTS SYMPOSIUM EMIRATES STADIUM LONDON, ENGLAND

MORE INFORMATION SOON AT SPORTSSYMPOSIUM.ORG

SPORTSSYMPOSIUM.ORG 23 CONTENTS AGENDA

2:05PM - 3:00PM 3A The Future of Sports Television Milstein West Recent years have seen the launch of a plethora of new sports television networks seeking to capture a share of the budding sports market. As sports television continues to grow with the value of live sporting events, what concerns exist in an increasingly digital age? How do these new networks differentiate themselves from existing and emerging competitors? And is a bubble soon to burst when it comes to media rights?

Introduction: Rick Horrow, Chairman, Horrow Sports Ventures Moderator: Ray Katz, Managing Partner, Source1 Sports Tracy Dolgin, President & Chief Executive Officer, YES Network Rob Freeman, Partner, Proskauer Rose Larry Jones, Executive Vice President, Fox Sports Media Group David Preschlack, Executive Vice President, Affiliate Sales and Marketing, Disney & ESPN Networks Group Mark Silverman, President, Big Ten Network

2:05PM - 3:00PM 3B Going Global: International Expansion WCC 2009 Global expansion offers properties a tremendous opportunity to grow their fan base and expand their reach. Foreign markets offer seemingly limitless potential ranging from sponsorship dollars to television ratings, and also promise an influx of new revenue streams. What are best practices when seeking to expand abroad? How can properties leverage foreign media and markets to increase their international exposure? And what are the potential challenges and downsides associated with this expansion?

Moderator: Charles Baker, Partner, Global Sports, Media and Entertainment Group, DLA Piper Jay Coppoletta, Chief Corporate Development and Legal Officer, PEAK6 Investments Eric Guthoff, Partner, GlideSlope Marc Reeves, International Commercial Director, National Football League David Wright, Senior Vice President, Global Sponsorship, Soccer United Marketing Michael Zavodsky, Senior Vice President, Corporate Sponsorships, Brooklyn Sports & Entertainment

24 2013 IVY SPORTS SYMPOSIUM CONTENTS AGENDA

2:05PM - 3:00PM 3C Ticketing WCC 1015 Once the most straightforward of sports business transactions, ticketing has become a complex business. In the presence of big data, variable and dynamic pricing possibilities and lush secondary markets, filling the stands can be both a challenge and an opportunity for clubs. What should teams be doing to maximize gate receipts? How can leagues and third-party firms form bountiful ticketing partnerships? How do secondary markets influence sales strategies? And how are analytics applications changing the ticketing marketplace?

Moderator: Andrea Pagnanelli, Commercial Director, Relevent Sports, RSE Ventures John Forese, Senior Vice President & General Manager, LiveAnalytics, Ticketmaster Matt Griffin, Vice President, Strategic Marketing & Business Operations, Boston Celtics Barry Kahn, Founder & Chief Executive Officer, Qcue Danielle Maged, Global Head, Business Development & Partnerships, StubHub

2:05PM - 3:00PM 3D Lessons in Negotiation Workshop WCC 1019

Robert Bordone, Thaddeus R. Beal Clinical Professor of Law, and Founding Director, Harvard Negotiation & Mediation Clinical Program, Harvard Law School

#ISS2013 25 CONTENTS AGENDA

3:00PM - 3:25PM Networking Break WCC 2062 Student Organizations Workroom | Sponsored by Prodigy Sports

3:25PM - 4:15PM 4A Athlete Marketing & Representation Where the Best Milstein West Come for the Best Athletes, much like teams and leagues, are brands unto themselves. Any number of factors can affect their value, ranging from performance on the field to actions off of it. In the current, crowded sports marketplace, what are the best ways to grow an athlete’s brand? What steps are taken to insulate athletes from the ever-lasting news cycle? And how does an athlete’s brand influence their perspective when discussing future contracts?

Moderator: Michael McCann, Legal Analyst & Writer, Sports Illustrated Jennifer Keene, Senior Director, Personality & Property Marketing, Octagon Kimberly Miale, Attorney, Roc Nation Sports Jordan Schlachter, Executive Vice President, Sports, The Marketing Arm Lowell Taub, Global Head, Sports Endorsements, CAA Sports Jeff Schwartz, Founder and President, Excel Sports Management

Executive Search + Marketing + Consulting 3:25PM - 4:15PM When top sports organizations are in need of senior executives, only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of 4B Digital Media the positions they’re asked to fill. With over 50 combined years of experience and the deeply-rooted relationships that come with it, Prodigy WCC 2012 Sports has candidates for any available position. Contact us and find out how we can help build your executive team today. As technology advances, fans have come to expect information in real-time, forcing properties to actively evaluate their digital www.prodigysports.net • [email protected] • (732) 303-9950 presence. Reaching fans on a more intimate level and increasing interactions promises brands and properties the opportunity to enhance and further monetize the relationships with their fans. What innovative methods are these entities using to simultaneously broaden and focus their reach? What role does second screen and the mobile experience play? How is online content supplementing— or challenging—traditional media platforms?

Moderator: Tom Richardson, Founder & President, Convergence Sports & Media Douglas Billman, Managing Director, Progress Partners Laura Gentile, Founder & Vice President, espnW Chris Wagner, Co-Founder & Executive Vice President, NeuLion Eric Winter, Senior Director, Yahoo! Sports

26 8TH ANNUAL IVY SPORTS SYMPOSIUM CONTENTS AGENDA

3:25PM - 4:15PM 4C Dealmakers: Sports Finance WCC 2009 Sports franchises are expensive entities. The sale of a team, financing of a stadium renovation or signing of a high-value player can all necessitate outside funding from both public and private sources. What can stakeholders do to ensure that these various investments are profitable? How can sports franchises improve their relationships with local governments to ease the difficulties associated with funding? And what can clubs do to maximize their value?

Moderator: Chris Lencheski, President, Front Row Marketing Services & Front Row Analytics Jeff Bennett, Co-Founder & Chief Executive Officer, Raptor Sports Properties Daryl Jones, Co-Owner, Phoenix Coyotes Andrew Kline, Founder & Managing Director, Park Lane Lynnette Slater Crandall, Partner, Dorsey & Whitney

4:30PM - 5:30PM Behind the Teams: Keys to a Successful Organization Milstein East Leading a successful sports franchise is about more than on-field performance. It involves leadership in the community, fostering a dedicated fan base and identifying innovative opportunities for revenue generation. How do elite franchises build and maintain a culture of success off the field? What is unique about running a sports franchise as opposed to another business? And how do leaders ensure all stakeholders—from concession vendors to star athletes—uphold the mission of the organization?

Introduction: Sam Rubinroit, Co-Chair, 2013 Planning Committee, Ivy Sports Symposium Moderator: Scott Rosner, Practice Associate Professor, Legal Studies and Business Ethics, The Wharton School Brian Bilello, President, New England Revolution Rich Gotham, Team President, Boston Celtics Dave Howard, President, MSG Sports, The Madison Square Garden Company Amy Latimer, President, TD Garden Dennis Mannion, President & Chief Executive Officer,Palace Sports and Entertainment

5:30PM - 7:00PM Networking Reception WCC Pub

SPORTSSYMPOSIUM.ORG 27 congratulates our colleague

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Where the Best Come for the Best

Executive Search + Marketing + Consulting

When top sports organizations are in need of senior executives, only the best will do, so they turn to Prodigy Sports. Led by former executives from teams, leagues and agencies, Prodigy Sports knows just what it takes to meet and exceed the needs of the positions they’re asked to fill. With over 50 combined years of experience and the deeply-rooted relationships that come with it, Prodigy Sports has candidates for any available position. Contact us and find out how we can help build your executive team today. www.prodigysports.net • [email protected] • (732) 303-9950 SportsSymposium.org @SportsSymposium #iss2013