David Lloyd Leisure Agassi BILT Case Study

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Henman Communications February 2015 David Lloyd Leisure Agassi BILT case study

henman 1 Overview

Henman Communications was appointed by Europe’s in design and the most comprehensive range of premier health, sport and leisure group, David Lloyd market-leading equipment, supported by technology Leisure, to launch Andre Agassi’s cutting-edge BILT by that recognises our members are leading increasingly Agassi & Reyes gym equipment range. connected lives.”

The press launch event took place at David Lloyd Scott Lloyd, David Lloyd Leisure’s Chief Leisure’s state-of-the-art Chigwell club on Thursday Executive said: 26th February, as part of an ambitious gym innovation programme rolling out to its clubs, in addition to a “We are very excited about the launch of this state- £50m upgrade of its estate. of-the-art gym at Chigwell. We want to make going to the gym an enjoyable, motivating, inspirational and Anna-Marie Muldowney, PR Manager for David non-intimidating experience in every possible way. Our Lloyd Leisure said: new gyms have been created to make members feel part of a community, to cater for everyone - whatever “We are delighted that three-time Davis Cup winner their preferred choice of workout, age or ability - and to Andre Agassi will be visiting our Chigwell club to launch provide an unrivalled range of best-in-class equipment his new BILT by Agassi & Reyes fitness equipment to help them achieve their goals.” range. The installation showcases significant advances

During the launch event Wimbledon TV presenter John Inverdale hosted a live Q & A interview session for the national media and bloggers.

The former World No.1 tennis legend fielded questions on his BILT by Agassi & Reyes range, an innovative line of fitness machines modelled on his own custom-made equipment honed over a 20-year playing career.

The range, providing ideal strength and conditioning training for any sport, and is being rolled out across selected David Lloyd Leisure clubs in the UK and Europe.

The equipment ranges were also demoed by two former Gladior fitness trainers: Jenny Pacey and Wayne Gordon.

Andre spent time coaching youngsters of David Lloyd Leisure’s Tennis All Stars junior tennis coaching programme.

Activities included:

• Junior Q & A with Andre • Autograph signing session • Photo shoot • Junior goody bags • Parents are invited to watch session from walkway • Tennis All Stars National Champions T-shirts for coaching session

Our PR team worked closely with David Lloyd Leisure • Ambassador liaison with BILT team in the US internal PR, marketing, digital and social media team to integrate all press office activities. • Stakeholder management with Concept Fitness

Our activities involved: • Twitter take-over - #askandre • PR strategy, planning and budgeting • Media management on the day • Drafting and distribution of press releases • Pre-event site visits to national and regional media • Technical and production onsite Key messaging, briefing documents and • Client reporting running orders • • Advice on event branding, goodie bags and • Media and social media competitions • Content creation • ‘Selling-in’ interview opportunities • Media monitoring and evaluation reports (AVE) • Press pack creation

Who is the Reyes in BILT by Agassi & Reyes?

He’s the Man.

WELCOME MEDIA INFORMATION For more than four decades, Gil Reyes has coached athletes to become champions in On behalf of David Lloyd Leisure mmediate release their respective sport. European we would like to welcome you to For i launch of BILT by Agassi & Reyes, hosted by Andre Agassi. David Lloyd Leisure Chigwell February 2015 The greatest of those partnerships began in Thursday 5th Please note, whilst we are very keen to accommodate all media interview requests, we for the 1987 when a teenage Andre Agassi sought demand for Andre’s time. We would therefore appreciate your It’s Your help from Reyes, then the head strength Body. Define finish your interviews within the time allocated FLAT It. and conditioning coach for the UNLV STORY have BENCH ANDRE AGASSI of tennis. full co-operation in ensuring youhad start a huge and Runnin’ Rebels basketball team. THE in the history to you. The innovative biggest names Running Order Flat Bench, one of the  has a unique which was built is simply most dominant 16.00 design that specifically with BILT BY AGASSI AND REYES Andre Agassi of the game’s – 16.40 AGASSI SERVES UP BILT GYM INNOVATION utilizing eliminates the safety in mind, Reyes’ method of safely and efficiently was one  16.30 - Media to arrive retractable danger of bench winner, the American and sign in arms, enabling pressing by building strength helped UNLV win the Grand Slam new Millennium. - Andre Agassi LAUNCH WITH DAVID LLOYD LEISURE spot without the user to 1990. He saw even bigger potent An eight-time well into the arrives at the added strain lift the bar from NCAA men’s early 1990s until in the In the Gym David Lloyd Leisure Chigwell and risk of their sweet strength and fitness coach. Underial Reyes’ in Agassi guidance, and left Agassi UNLV won that basketballevery year tomajor become championship men’s Agassi’s singles in from the worldwide star the traditional MEDIA ATTENDING players the biggest  17.00 lift position. DAVID LLOYD LEISURE PR LAUNCH title in tennis over the next 16 years, including eight Grand Slam trophies on permanent him as “perhaps - 17.10 Highlights: the BBC described  17.00 - John Inverdale -US Davis Cup clash display at Reyes’ Las s retirement, - 17.40 live Q & A interview with Andre Agassi ¾ Designed Name Vegas gym. On hi three  17.40 - Live BILT to simplify Media Outlet history”. legend Jim Brown - 18.00 demo by ¾ and improve Position sport’s beat football nine.  18.00 - Interviews with nationalJenny Pacey & Wayne Gordon Tennis legend to visit UK on eve of GB – just eight IP protected the all‐important Reyes’ unconventional approach to training stems from a multi famously Agassi was just - 18.40 on February 26th functional movement “lift off” the young Agassi the bargain.  - TV & radio broadcast ¾ Dual retractable included hosting fitness shows, writing about fitness and designing and building weight in 1970, $500 into 18.40 - 19.00 Interviews with arms Barnaby Davis Epping Forest Guardian Born in Las Vegas his father - national print channels for increased machines. His simple training philosophies transcend sports and-faceted emphas career that has local club - earning pro in 1986, Interviews with media safety N/A to love at his he turned news distribution agencies Three-time Davis Cup winner Andre Agassi visits Essex Bridget Marrison Tennishead well as physical strength. sets development, On the Indoor Tennis C to continue his the ourts Publisher the age of 13 But underneath  19.00 INCLINE Daniel King The Sun to Florida at outlandish outfits. – 19.20 days before Great Britain and the United States lock horns in the competition. BENCH ize mental as After moving courts with his  19.20 - Coaching -edge BRIEFING PACK Dominic Bliss Tennis correspondent For decades, athletes have relied on his many “Gilisms” to make it through grueling training to the – 19.30 master Created to maximize GQ a riot of colour began to shine.  - -class: mini-red, orange and green results sessions, including “Weak legs command, strong legs obey” and “All the good stuff is on bringing talents really his first 19.30 – 19.40 Coaching master develop and safety for Emdad Rahman Feature writer facade his and he won  - -class ‘All Star’ levels -art mass and strength the user by helping East London News/ the other side of tired.” charismatic up the rankings 19.40 – 19.50 Junior Q & A and autograph signingcompetition session winners state-of-the in the upper them London Bangla him move avoided the Incline Bench portion of Georgia Diebelius Writer quickly saw he had previously - Coaching The American tennis icon will attend the atofficial David European Lloyd Leisure’s launch of his cutting provides the their pectoral Epping Forest Guardian the baseline - a tournament master-class: adults safest way to muscles, dominance from Wimbledon On the Padel Tennis bench on an Gerry Mey N/A Reyes has served as the strength and fitness training coach for the Adidas Player His at, of all places, Court BILT by Agassi & Reyes incline. Client: David Lloyd Leisure Group Thomson Reuters Slam in 1992  19.50 gym concept Highlights: Cameraman Development Program since Agassi’s retirement from professional tennis in 2006. The Grand clothing policy. due – 20.00 Harry Kemble strict all-white his star waned  20.00 - Photo ¾ PR Campaign: UK Gym Innovation launch of BILT by Agassi & Reyes Ilford Recorder program provides coaching, fitness training, hitting partners, nutritional advice and career due to its two, before -shoot and autograph signing Chigwell club. Enables a smooth Reporter Agassi winning No110 - a - lift without Jacquie Beltrao management for tennis pros. Some of Reyes’ fitness clients include Fernando Verdaso, quickly followed, sunk to World Event finishes session traditional the added strain Sky Slam finals 1998 - having determination, Filming & Andre Agassi departs lift position and risk of N/A Caroline Wozniacki, Sania Mirza, Grigor Dimitrov, Laura Robson, Raluca Olaru and Sorana more Grand However, in a new-found , photography ¾ Incline the Event Location: David Lloyd Leisure Chigwell, Roding Lane,Buckhurst Hill, Katie Garner Five problems. along with During the live Q & A interview& copy with John Inverdale a bench utilizes PT Magazine Cirstea. series of personal coach Gil Reyes, a calendar year. ¾ rugged framing Chigwell,IG9 6BJ Editor to a with fitness 10 player in and use social media Dual retractable for maximum Lucy Fry Sunday Telegraph LIVING section training regime jump by a Top arms provide durability and Date: Thursday 26th February punishing - the highest ever etc. ll media can film and photograph safe “lift‐off” stability Mark Hodgkinson Fitness Columnist Before arriving in Las Vegas, Reyes was employed as a strength and condition leap to No6 in 2006. ESPN/Wimbledon.com saw him before retiring Please note that the filming of David Lloyd Leisure members who are not taking part, recorddirectly content in the Time: 4.30 - 8.00pm N/A New Mexico State University in Las Cruces. In El Paso, Texas, Reyes ran the Gil Reyes USA Grand Slams Mark Soanes Epping Forest Guardian winning five more different agreed activity is not allowed without their expressed permission. DECLINE Fitness Center and served as fitness training coach for former lightweight karate champion looked back, on three BENCH N/A He never Grand Slam titles also Built Martyn Herman Thomson Reuters Cliff “Magic” ing coach at win all four States. He tough with rugged first male to for the United Junior Q & A tubular frames Matthew Syed Reporter he was the Olympic Gold topped stability, the for maximum The Times a glittering career, and 1996 His prize money Additionally Andre Decline Bench durability In three Davis Cups along the way. will be hosting a chest and helps users primarily and Mike Dickson N/A Thomas. Reyes also wrote fitness columns for th as well as Series titles press interviews, the back of strengthen The Daily Mail surfaces, ATP Masters Junior Q&A with the young tennis technology their arms. The their lower television segment on fitness topics on the local NBC affiliate in El Paso. 17 that Decline Bench Mike James N/A e El Paso Times newspaper and hosted a earned a spectacular players and parents following the allows for increased boasts advanced UbiTennis by Agassi & Sharing Content safety and including BILT optimal performance. Mohsin Ahmed Reporter Reyes graduated from the University of California, Santa Barbara in 1973 with a Bachelor of $30m. ventures - Agassi We will be Highlights: East London News/London Bangla many business notably the Andre distributing a post Writer Arts degree in political science. has launched most Nevada. the day -event press release and Neil McLeman Daily Mirror retiring Agassi for his philanthropy, children in South . If you have any specific requests for content then ¾ Enables Since becoming famed vulnerable Communications press team. sharing all video and photographic a smooth Nick Dines Sports Writer - as well as than $60m for lift without the Essex Life Stay tuned as Reyes raising more children. please speak to a member of contentthe Henman from traditional lift added strain Gil updates us on his summer travels supporting his athletes in their efforts to Foundation, with their two position and risk of the Nick Howsen Freelance Journalist Charitable in Las Vegas Refreshments ¾ Dual retractable International Business Times pursue Grand Slam championships. They live arms star Steffi Graff. Please help yourself to ¾ Decline provide safe “lift Henman Communications: Paul Newman Sports editor former tennis bench utilizes ‐off” The Independent is married to refreshments in the press room and collect the Wi rugged framing Reporter He for maximum Peter Small For further information durability Contact details: BBC -A-GLANCE -Fi code. and stability BBC Cameraman AGASSI AT please liaise with the Henman Communications media team: Russel Fuller BBC ANDRE ISOCURL  Richard H RICHARD HENMAN - 07810448782 Simon Briggs Tennis correspondent enman Finally, Daily Telegraph  on +44 07810 448782 / a machine that  Full name: Andre Kirk Agassi Sam Cussins on +44 (0)7834 766086 / [email protected] concentrated empowers the SAM CUSSINS - 07834766086 Simon Cambers Tennis correspondent  and user to have The Guardian/The Glasgow Herald  Country: United States Jem Maidment +44 07703 215013 [email protected] effective range the perfect bicep JEM MAIDMENT - 07703215013 Reporter bicep curl. of motion, flex. By allowing Tom Allnutt / [email protected] the Isocurl enables for a Press Association  Residence: Las Vegas, Nevada an intense and Sports Reporter All video and other content from the day will be shared across all media post event for complete  Born: April 29, 1970 (age 44) Las Vegas, Nevada Highlights: publication. INTERNAL PERSONNEL & VIP’s  Height: 5ft 11in (180 cm)

¾ Variable  Turned pro: 1986 006 – All timings are subject to change on the day resistance is provided ¾ Isocurl uses by the spring First Name Last Name  Retired: September 3, 2 -handed backhand) –1993), Brad Gilbert (1994 balanced weights enhanced selectorized Mobile -handed (two ¾ Overhead for managed weight stack  Plays: Right –1983), Nick Bollettieri (1983 pulley system motion and increased provides intense safety  Coach: Emmanuel Agassi (1970–2006) and complete HC TEAM curls 2002), Darren Cahill (2002 Henman Communications Limited | 2nd Floor | 6 Morie Street | London | SW18 1SL | UK | W.henmancom.com| T:@henmancomm Richard Henman Henman Communications  Prize money: $31,152,975 Sam Cussins Henman Communications Henman Communications is the trading name of Henman Communications Limited. Jem Maidment Henman Communications Registered Company No: 05016179 / VAT Reg No: 854197107 Harry Catton Henman Communications Niels Ladefoged Henman Communications

Registered Company No: 05016179 / VAT Reg No: 854197107

Our content team created the following video content:

Vine 6 second video clips for Twitter 4 minute HD show-reel for website and social media BILT 30 second video Vine 1 - See here - See here - https://www.youtube.com/watch?v=IogPi2Yejao https://www.youtube.com/watch?v=e0kPdZfsVHY https://www.youtube.com/watch?v=pu6kBMLymQA Vine 2 - https://www.youtube.com/watch?v=sAz_UUL-oBY

REGIONAL

Video News Releases High res photography Footage of each All Star player sent to regional TV High res images taken throughout event to support press station release and social media distribution. See album here - https://www.facebook.com/media/set/?set=a.9386614495 12238.1073741869.345458982165824&type=3

Source: dailymail.co.uk Date: Friday 27, February 2015

Keyword: Andre Agassi ANDRE AGASSI

Print, online and broadcast media coverage was Source: Cookie Policy Feedback creweguardian.co.uk Andre Agassi Date: Friday 27, February 2015 ASSI meeting some AG enthusiastic young fans Ke secured in many leading national, regional tennis, yword: Andre Agassi holds court Home News U.S. Sport TV&Showbiz Australia Femail Health Science Money Video Travel Fashion Finder Football Premier League F1 Boxing UFC Tennis Golf Cricket Rugby - Six Nations Rugby League Racing More Fantasy Football Login sport and lifestyle media outlets. Andre Agassi is one of the Log in Register

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Murray heads to Glasgow for next week's Davis Cup tie against the USA Epping Forest Guardian, Tennishead, The Sun, UK visits known to be ‘I With his credit my trainer Gil who cared about me for over two By MIKE DICKSON FOR THE DAILY MAIL Ag This was his inaugural visit to this extremely rare, this was quite the coup assi: Murray w ill not let  Se ITHOUT the decades, so much so that he PUBLISHED: 00:50, 27 February 2015 | UPDATED: 00:50, 27 February 2015 up Send us your news, pic neck of the woods and he began, to welcome Andre to Essex for his grand pictures and spectacular The feeling was mutual as designed equipment on napkins videos lightheartedly, quipping: ‘Rumour has unveiling. explosion of talent while sitting on flights, with the 11 11 it, I can’t afford to live around here.’ Andre was evidently thrilled to bring his shares KEEP IN TOUCH WIT GQ magazine, East London News/London Bangla, View comments  H LOCAL NEWS  seen through Messrs aim of trying to get Playing host to Andre, those at brand, established in 2012, to the masses Ge fitter. As far as Get news allerts sent to Federer, Nadal and equipment goes, this is everything that Andy Murray’s recent pledge in Australia to try to be more consistent week by week was left blowing t to your iinbox Chigwell’s Roding Lane David Lloyd in what appears to be an ideal doublesUK’s ‘It’s a real thrill to in the desert sands when he suffered one of the most bizarre defeats of his career. partnership with a pioneer in the needed. I  Djokovic over the past decade, the Leisure Club were the envy of many, icial now and then play someone you’re better The world No 3 went down to a 6-1, 6-3 defeat against 18-year-old Croatian Borna Coric in the Dubai W fitness sector. ‘I MOST R welcoming the tennis icon for the off premium ’m delighted that the hard work and come here and see the than, just to make you feel good!’ Open, illustrating again a continuing difficulty to apply himself every time he goes on court. EAD STORIES diminutive Andre Agassi would still be LT by Agassi & The Olympic Flat Bench, Comprised of passion that has gone into many years of Thomson Reuters, Ilford Recorder, Sky Sports News, considered perhaps the greatest tennis European launch of BI grassroots and witness With the courts a hive of activity, most In the wake of a performance which produced some truly humbling statistics, he found some  The Change of Direction squat machine, development has been recognised by sympathy on Thursday night from Andre Agassi, the American great who described him as a ‘tortured player of all time in many eyes. Reyes, his exciting state-of-the-art range of the excitable children summed up their The Quad, our the sport capture these perfectionist’. LOCAL INF fitness equipment. The Power Stride and David Lloyd Leisure. O  Boasting a highly decorated career, of gym The greatest seal of experience in the customary reply, Enter your county’s fitness fanatics will be among it approval that the BI postcode, town or plac littered with accolades and a prize money LT By Agassi & Reyes kids’ imagination’ ‘Amazing’.  e name UK and Europe to benef It was left to the equally Crewe the first in the could get, they know the business here Find in bounty exceeding $30m, the now 44-year- ‘I had to work to find spellbound parents to convey just what info and it’s a testament to what we’ve done, PT Magazine, Sunday Telegraph LIVING section, ESPN/ from the very latest in gym innovation, The chance to rally with one of the Andre’s visit meant to their youngsters. old belongs to tennis’ pantheon of great House price ways to be better and s Schools Crime Hos a mini-circuit range modeled on Agassi’s so it was worth coming over and game’s greats provided the beaming kids  pitals champions, a select group of players to With their 10-year-old son Sean highly strength was a huge own custom-made equipment, celebrating it.’ with a mightily impressive show-and-tell have secured all four Grand Slam titles. thought of by his coaches and the owner Once he’d proudly shown off his school anecdote for the following After flying in from his home in Las component to my painstakingly honed over two decades.fitness of a more than useful forehand, local  A Under the guidance of his loyal cutting-edge line of morning. ndy Murray has been ur Vegas to negotiate a rather stringent success and also fitness equipment, parent’s Karen and Simon Meyer feel that ged to keep his cool Wimbledon.com, The Times, The Daily Mail, UbiTennis, the charming American, forever smiling, coach, Gil Reyes, strength, conditioning ‘I wasn’t prepared to play but couldn’t airport customs encounter, followed by Andre will now join Rafael Nadal as one First pu my longevity’ spent time with the burgeoning tennis blished in National Sport and safety proved the key factors behind resist the temptation, sweating up a storm of their son’s heroes. that cruel mistress the M25, undeterred, a productive 20-year talent David Lloyd has training at this and having a lot of fun. Although it © by here he was, Andre Agassi in… Chigwell. ‘Sean comes down here on a Saturday Press Association 2014 virtually injury-free facility. appears it’s not a big deal beating me playing in the All Star squad and he’s also career. Subsequently, it’s Get the Tennis RSS feed Many of them weren’t even around anymore, because everyone can do that,’ Eight-time Gra played for David Lloyd Chigwell in the nd Slam champion Andr Essex Life, International Business Times, BBC Sport, these core elements that RSS My Yahoo! e Agassi believes And during his star-studded career and hadn’t Andre jested. a way to keep his c y Murray must find National Championships. ool on the court, insistin play an integral role behind been born upon his retirement in 2006, "t g Great Britain's numbe A natural presence with children, the a few tournaments, aroundH threee enters a quite Feedly AOL Reader ortured perfectionist". r one is a the creation of Andre’s yet the juniors, no doubt with the help of former world number one, a father of two month, he just loves it, so this evening More RSS feeds... range of equipment, Murray faced N their parents, were made to feel like this himself, welcomed all questions, however ovak Djokovic in the fina will definitely make a difference to him. l of the Australian Open providing ideal strength and master class experience was a highly despite making a stron last month but irrelevant, serving up insightful replies to Andre gave some fantastic words of g start, the Scot crumb Daily Telegraph, The Guardian, The Glasgow Herald, STARS OF SPORT sets led, surrendering the tit conditioning training across momentous one. and losing the last s le in four each topic, enlightening his audience on advice, proving an inspirational speaker Andy Murray is out of the Dubai Duty Free Tennis Championships after losing to Borna Coric on Thursday et 6-0. all sports, helping beginners Gerrard pays tribute to A Wimbledon darling during his his upbringing, inspirations and career. for the children, but it was as much fun ex-Liverpool academy It was as much Murray to professionals. heyday, Andre, still handy with a racquet 's temperament as his t I wasn’t ‘When you’re growing up and learning for the parents as it was for the kids,’ Melb echnique that let him d ourne, with Djokovic cla own in ‘It’s no secret that by the way, was clearly impressed with iming 12 of the last 13 g the game, if you’re the best tennis player Simon joked. victory aga ames, and cruising to Former tennis champ, ■ Reproduced by Gorkana Group under licence from the NLA (newspapers), CLA (magazines), FT (Financial Times/ft.com) or other copyright owner. No inst an increasingly frus the best athlete on the tennis what he had to see. ‘ on the court, you should pick another trated opponent. Press Association. I further copying (including printing of digital cuttings), digital reproduction/forwarding of the cutting is permitted except under licence from the copyright owner. Andre Agassi at David t’s a real thrill to come here and see the grassroots and Lloyd Leisure in Chigwell tennis court,’ he advised. ‘ Andre Agassi was speaking at the European All FT content is copyright The Financial Times Ltd. "He's a tortured perfec Article Page 1 of 11 tionist," said Agassi, witness the sport capture these kids’ The only way 314356359 - JOHBRO - A23504 - 1 speaking at the launc you improve is if you push yourself. Force launch of his BILT by Andre Agassi & Gil Reyes by Agassi & Reyes rang h of his BILT e - an innovative line of imagination, where they can get involved Chigw fitness machines installe yourself to play people better than you, so fitness range, which is available at selected ell's David Lloyd Leisure. d at with the game.’ you can be down break point and match David Lloyd Leisure clubs. 138 www.essexlifemag.co.uk Reproduc ed by Gorkana Group unde point and feel the pressure. furt r licence from the NLA (ne For more information go to her copying (including prin wspapers), CLA (magazine ting of digital cuttings), s), FT (Financial Times Then every All FT content is digital reproduction/forwa /ft.com) or other copyright www.davidlloyd.co.uk/content/bilt copyright The Financial T rding of the cutting is perm owner. No imes Ltd. itted except under licenc 3143773 e from the copyright own 53 - LOUCIF - A23504 - 1 er.

Photography courtesy of Matthew Alexander/ Henman Communications Article Page 1 of 3 www.essexlifemag.co.uk TV broadcast coverage 139 Total viewers: 2,396,000 • L 28

HEALTH & FITNESS APRIL 5 2015 / THE SUNDAY TELEGRAPH AVE value: £35,940 THE SUNDAY TELEGRAPH / APRIL 5 2015 • Before your first serve, T HEALTH & FITNESS L 29 Face to face: Lucy Fry meets tennis join the resistance legend Andre Agassi at the BILT launch my day,” Agassi tells me, “but it certainly was for me, and it helped PR value: £107,820 – to regular resistance training, but a bike with my hips, so I’ll do very me outdo many other athletes who low-impact stuff, like walking at former world number one Andre were better than me. I wasn’t the Agassi recently launched a range 4-5mph at an incline of four to five )P>T espite its proverbial most flexible, I wasn’t the most agile. &]Q@=@@IGODQ@GDA@ of us who aren’t part of and multidirectional movements – simple – if you have a muscle and Q better than one person. So choose Dthe diehard tennis community that Lloyd gyms, is the culmination of you make it stronger, you make it <=JPOB@OODIB the stuff of hamstring and calf tears, your opponents wisely. Then show plays during winter (either turning the years of experience of Agassi more capable, whatever you want to particularly among those who don’t and long-term trainer Gil Reyes. discipline. The discipline of shot DIEPM@? &NDOOJJG@OMJP>C JPM come June, be able to eradicate the press whose retractable arm helps ease yourself back onto the court), season if you give yourself that over the years,” he says. “Since I four weeks to resistance train two to our rackets; our serve- English summer rain, but it’s less keep the shoulder safe when you’re discipline (to regularly resistance can’t do a lot of the stuff I would like three times per week and then drop >JGPHIDNORDGG volley has as good as likely that injury will stop play. returning the bar to its stack after train in the gym) and more Print coverage to do, I just do the stuff I can do, and the gym sessions down to twice disappeared; and our It’s not just a calm approach to pushing (with chest and arms) a discipline (to curb your ego). Just Agassi do it in a very different way. I will weekly in May so that you have plenty Andre KPOTJPOCMJPBC cross-court forehand feels court time that will keep you in heavy weight. don’t forget to enjoy yourself. Keyword: disappointingly alien. Yet check this tennis season but also the still lift [weights] four days a week, of time left to play tennis. “I don’t know if strength training focusing on two muscle groups each In terms of what to work on, I’d TJPMK<>@N it’s not motivation we incorporation of resistance training was important for everyone in } time, and do three days of cardio. Andre Agassi is launching his BILT by suggest strengthening hamstrings, lack: we’re desperate to (where muscles are strengthened Ag assi & Reyes fitness range, available calves, shoulders (particularly the 1CDNR@@F improve, and fast, so we via the process of working against “But I can’t run and I can’t get on at selected David Lloyd Leisure clubs hit the court (and miss the group of muscles and tendons that resistance, such as barbells, (biltbyagassiandreyes.com) r balls) several times a week. +21/&1&,+1&-0#/,* &)1* 00!,/0 work to stabilise the shoulder, called in Registe NOM@IBOCOMgrip. AJMO@IIDNOTK@N Not only has Andy Murray Pacey and Wayne since you burn calories as  Not necessarily – and attributed much of his success over It’s best to consult a fitness Total circulation: 41,023,757 certainly not for those who Gordon, aka Enigma you digest. Breakfast like a king: instructor at your local gym and ask ch the past few years – not to mention wich sear and Doom from ÊÊÊÊÊÊÊÊ says: “You’ve used carbs Jenny and .0°c Har his defined, muscular physique morning and feel like I go them to write a basic programme that H 7 Gladiators ÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊÊ Be wary of intermittent protein overnight repairing from a wilted flower to suits your needs and can be done ÊÊÊÊÊÊÊÊ • HEATHCLIFF O’MALLEY fasting: Jenny says: “This and recovering, so eat things someone in bloom,” says within an hour. Most gyms provide Graze: Both W ayne and can tend to make you like eggs and oats for Jenny. this service free of charge but it can Jenny say that if you have overeat in the evening and breakfast, then a big lunch ÊÊÊÊÊÊÊÊ depend on membership. Just be sure to three big meals per day, you’ll take on all your energy load and filter off portion sizes Shake it up: “I put all m ask them to update it every four to six Source: Sportinglife.com burn fewer calories than if just before you go to bed, towards evening.” carbs, fibre and some proteiny weeks as your body will adapt and it’s you have six smaller ones, then the only thing it can do ÊÊÊÊÊÊÊÊ in the NutriBullet and make best to keep it challenged if you want is settle as fat.” Drink a litre of water first one shake,” says Wayne. to see a consistent improvement. Date: Friday 27, February 2015 thing: “I do that e very AVE value: £231,930 } paceandgo.co.uk } Email your questions to • [email protected] Keyword: Andre Agassi NTS CARS NOUNCEMEN PERTY ANN PR value: £695,790 JOBS PROP HAT''S ON J TIITIIONS WH TS COMPET • ORT EVENT NEWS SPO

O OCAL IINFO eo News Book an ad LO National Vid Buy & Sell alth News es Dating t News He al Business ntertainmen Loc nal News E rt  Natio al Sport ational Spo Nation N port » » National S e Standard Manningtre Harwich and and , pictures an your news, Next Race £50 Free Bet! Racing Football Tennis Bet Now Odds  Send us y Combined online, print and broadcast NATIONAL SPORT videos t up  not le CAL NEWS  y will CH WITH LO Murra KEEP IN TOU assi: r iinbox Ag ent to your  ws allerts se News / Agassi: Murray Must Keep His Cool Circulation viewers: 43,334,394 Get new  STORIES • MOST READ Agassi: Murray must keep his cool Tennis Live!  Last Updated: February 27 2015, 8:19 GMT AL INFO  LOC me or place na AVE value: £263,796 code, town ost Enter your p Find info •  Harwich Eight-time Grand Slam champion Andre Agassi believes Andy Murray itals Crime Hosp must find a way to keep his cool on the court, insisting Great Britain's s Schools House price • PR value: £918,951  number one is a "tortured perfectionist".  ATP Buenos Aires. Click here to bet. This Week's Draws

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Andy Murray: His temperament has been questioned

Murray faced Novak Djokovic in the final of the Related Content Results

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Twitter analytic review – 1st Feb – 28th Feb 2015

Detailed Data from February 22, 2015 - February 28, 2015 from February 22, 2015 - February 28, 2015 @DavidLloydUK Tweets (including messages sent): 427 14,543 @ Mentions 463 @DavidLloydUK total followers Messages Sent 115 David Lloyd Leisure 561 connections Followers: + 2,216 made in this time period Impressions: + 2,436,363 Messages Received 489 New Followers 753 Clicks 4 821.500 impressions from 1st Feb - 3rd Mar 2015 across all Twitter and Facebook accounts You Followed 5 Retweets 137 Mentions: + 1,892 Incoming Messages 489 600 INTERACTIONS Sent Messages 115 BY 320 UNIQUE USERS Measure how you're conversing with your audience New Twitter Followers 753 MY SOCIAL SCORES INFLUENCE 100 ENGAGEMENT 90 TWEETING BEHAVIOR Total: 1st Feb – 28th Feb 2015 1,631,568 IMPRESSIONS 100 New Facebook Fans 0 Conversation Updates Clicks: 20 95 90% 10%

90 Responses: 551 across all Twitter accounts New Contacts Existing 31% 69% 85 Reach: 2.5 million FOLLOWER DEMOGRAPHICS TWITTER STATS 753 55% 45% New Twitter Followers in this time period Feb 23 Feb 24 Feb 25 Feb 26 Feb 27 MALE FOLLOWERS FEMALE FOLLOWERS 4 463 137 18-20 Link Clicks Mentions Retweets Learn more about your audience to shape your messaging & campaigns 21-24 BY AGE RANGE BY GENDER 25-34 35-44 18-20 45-54 21-24 55% MALE FOLLOWERS 55-64 25-34 65+ 35-44 45-54 45% FEMALE FOLLOWERS 55-64 DAILY INTERACTIONS @MENTIONS 463 RETWEETS 137 OUTBOUND TWEET CONTENT 100 65+

84 Plain Text 50 1 Links to Pages Measure performance on your outbound tweets DAILY INTERACTIONS @MENTIONS 463 RETWEETS 137 OUTBOUND TWEET CONTENT 100 0 30 Photo Links

Feb 24 Feb 26 Feb 28 84 Plain Text

50 1 Links to Pages

30 Photo Links 0

Feb 24 Feb 26 Feb 28

Tweets and re-tweets from: Andre Agassi - @AndreAgassi, David Lloyd Leisure - @DavidLloydUK, BILT by Agassi & Reyes - @AgassiAndReyes, Jenny Pacey - @JennyPacey, Wayne Gordon - @OfficialWayneG

About BILT by Agassi & Reyes About David Lloyd Leisure Group About Concept Fitness International

-Marking its UK commercial gym sector launch through The David Lloyd Leisure Group operates 81 clubs Concept Fitness International owns the distribution UK partner Concept Fitness International, BILT by in the UK and a further 10 clubs across Europe, rights to sell and market the BILT by Agassi & Reyes Agassi & Reyes is a group and personal training- comprising David Lloyd Clubs, Harbour Clubs and personal training-focused mini-circuit range in the UK, focused mini-circuit range, designed by former tennis Next Generation, plus the new high street concept, Europe and Dubai territories. World No.1 Andre Agassi. David Lloyd Studio. It has approximately 450,000 members and employs 6,000 people. This includes Concept Fitness International also distributes a range It features the 2013 FIBO* award-winning Change of an expert health and fitness team of over 1,800, of other functionary training, combat and health & Direction (COD) machine, which allows users, from while it contracts the services of more than 400 fitness equipment for health and leisure industry. beginners to professionals, to work out their lower tennis professionals. body in a safe and innovative way using a unique http://www.conceptfitnessinternational.com combination of weight resistance, variable resistance Across all clubs, David Lloyd Leisure has over 150 and movement. swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week From tennis to football and rugby to golf, the equipment 20,000 children learn to swim at David Lloyd Leisure provides ideal strength and conditioning training for and 12,500 learn to play tennis. Its racquets facilities any sport. are unparalleled with 800 tennis courts as well as 180 badminton courts and 140 squash courts. Additional *FIBO is the worldwide leading trade fair for fitness, facilities include health and beauty spas, club lounges wellness and health. with free internet access, créches, nurseries and special sports shops. http://www.biltbyagassiandreyes.com/press-room/ background-documents http://www.davidlloyd.co.uk/club-finder/chigwell

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