WHAT SHAPED THEM THEIR FUTURE Millennial parents (Generation Y) GENERATION ALPHA Older siblings to Generation Beta Born 1980-1994 — aged 26-40 BORN 2010 2024 Born 2025-2039
LABELS WEEKLY BIRTHS TOP COUNTRIES OF BIRTH TOP BABY NAMES ABOUT The Alphas 1 2 3 GENERATION Generation glass Upagers Noah 1 Olivia 2,740,000 Oliver 2 Ava ALPHA William 3 Amelia Multi-modals Global Gen Generation Alphas born globally each week India China Nigeria
NOW2020 OLDEST ALPHAS ARE 10 YOUNGEST ALPHAS TURN 25 2050 THEN Global population Global median age University graduates University graduates Global population Global median age 7.8 BILLION 30.9 1 IN 3 1 IN 2 9.8 BILLION 36.1
Business context Business context Largest population FREQUENT DISRUPTION CONTINUOUS VOLATILITY Largest economy growth by continent CHINA ASIA Education outcomes Education outcomes EMPLOYABILITY ADAPTABILITY Largest economy Largest population growth by continent UNITED STATES Training Training Largest population AFRICA Largest CHINA QUALIFICATIONS MICRO CREDENTIALS population INDIA Workplace focus Workplace focus DIVERSITY WELLBEING
INCOMING TECHNOLOGY Autonomous Quantum Aerial iPad Instagram GoPro 3D Google glass Apple Tesla Smart Siri HERO3 printers watch Powerwall Fortnite speakers AirPods 5G Biometrics vehicles computing ridesharing
TIMELINE 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Street Fax Landline Car key - Desktop Credit Analogue OUTGOING Myspace directory Pager MP3 player Blackberry machine phone CD/DVD GPS unit ignition Textbooks computer cards Wallet watch TECHNOLOGY
MILESTONES First Alphas born 500 million 1 billion 1.6 billion 2.2 billion
Cybersecurity UX Drone Blockchain Data Virtual reality Robotics Sleep Sustainability Driverless Wellbeing AI Life Urban Space tourism NEW JOBS specialist manager pilot developer designer engineer mechanic technician officer train operator manager specialist simplifier farmer agent
Source: UN, OECD, McCrindle | cbMcCrindle 2020 mccrindle.com | generationalpha.com CATEGORY BUILDERS BABY BOOMERS GENERATION X GENERATION Y GENERATION Z GENERATION α
The generation that built Ironically named after Coined by McCrindle to The post-war baby Following from Y, the end the economy, infrastructure Douglas Coupland’s anti- The letter that followed X, define the start of a whole boom that created an of an era and the end of a Name origin and society after the label moniker - “just call also known as Millennials. new era. Follows scientific economic boom. millennium. Depression and WW2. us X”. Note: spans 15 years. naming (Greek alphabet).
Be cool Dude Ace Bling Funky lit fam extra flex We prefer proper English Peace Groovy Rad As if Doh Foshizz bae slay yeet insta if you please Slang terms Way out Wicked Whassup? yass queen GOAT Born: < 1946 Born: 1946-1964 Born: 1965-1979 Born: 1980-1994 Born: 1995-2009 Born: 2010-2024 Age: 75+ Age: 56-74 Age: 41-55 Age: 26-40 Age: 11-25 Age: under 11
Social markers World War II Moon landing Stock market crash September 11 GFC Trump/Brexit COVID-19 1939-1945 1969 1987 2001 2008 2016 2020
Iconic cars Model T Ford Ford Mustang Holden Commodore Toyota Prius Tesla Model S Autonomous vehicles Final, 1927 1964 1978 1997 2012 2020s
Iconic toys
Roller skates Frisbee Rubik’s cube BMX bike Folding scooter Fidget spinner
Music devices Record player Audio cassette Walkman iPod Spotify Smart speakers LP, 1948 1962 1979 2001 2008 Now
L L L l L l L L Leadership styles l l l l Controlling Directing Coordinating Guiding Empowering Inspiring
Screen content
Cinema TV VCR Internet Device Streaming
For more on the generations: For a detailed report: To book a speaker for your next event: mccrindle.com generationalpha.com mccrindlespeakers.com