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Audi A3, Formal Modernity of Design AUTO & DESIGN 194 - BIMESTRALE MAGGIO/GIUGNO 2012 ANNO XXXIV - N

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Audi A3, Formal Modernity of Design AUTO & DESIGN 194 - BIMESTRALE MAGGIO/GIUGNO 2012 ANNO XXXIV - N Dossier –TheastoundingKoreanphenomenon AUTO & DESIGN 194 - BIMESTRALE - MAGGIO/GIUGNO 2012 - ANNO XXXIV - N. 3 - Euro 10,00 (i.i.) - (in Italy/in Italia) Spedizione in A. P. - D.L. 353/2003 conv. L. 46/2004 art. 1 c. 1 - Filiale di Torino - ISSN 03938387 BIMONTHLY ENGLISH-ITALIANOBIMONTHLY IMMAGINE ARCHITETTURA CONCETTO Audi A3, formal modernity of design NUOVA CEE’D. SCOPRILA SU WWW.KIA.IT O SU WWW.FACEBOOK.COM/KIAITALIA Garanzia 7 anni/150.000 km. Dettagli e condizioni su www.kia.it e nei concessionari. Consumo combinato (l x 100 km) da 3,7 a 6,1. Emissioni CO2 (g/km) da 97 a 143. La foto è inserita a titolo di riferimento. www.kia.it RECOMMENDS STAY TUNED. wwww.kia.itww.kia.it Cultural and informative bimonthly in English and Italian 19 4 Year XXXIV - 3 - May/June 2012 Bimestrale di cultura e informazione inglese-italiano Founded by/Fondato da Anno XXXIV - 3 - Maggio/Giugno 2012 Fulvio Cinti Editor Direttore responsabile Fulvio Cinti Contents [email protected] Managing Editor/Caporedattore Cover Audi A3, formal modernity Silvia Baruffaldi of design [email protected] 4News Special features 5 Dossier Servizi Speciali Korean competitivity by Robert Cumberford Robert Cumberford Audi A3 p. 22 [email protected] An irresistible rise Fabio Galvano by Wim Oude Weernink fabio [email protected] 15 Show Geneva 2012, almost back to normal Wim Oude Weernink by Robert Cumberford [email protected] 22 Cover story Audi A3, History & culture modular platform effect Serge Bellu (Francia) by Silvia Baruffaldi [email protected] 28 Technology MQB - VW idea, Industrial design flexible architecture Alberto Bassi by Alberto Calliano [email protected] Boat design 30 Design story Ferrari F 12berlinetta, Massimo Cinti sculpturally aerodynamic by Fabio Galvano Schools BMW 3 Series p. 39 Marta Cinti 39 BMW 3 Series, renewed with [email protected] a sense of tradition by Fabio Galvano Motorcycle and Truck Alberto Calliano 44 Peugeot 208, reversing Contributing writers historical trends Collaboratori by Fabio Galvano Piero Bianco 50 Concept car Bertone, Giovanni Cinti recalling Nuccio’s intuitions Paola Sorbara by Fabio Galvano Secretaries/Segreteria: 58 Geneva show Pininfarina Cambiano, Editorial Office (Redazione), sustainable engineering Elisabetta Massola 60 Design story Touring Superleggera, [email protected] the Disco Volante, 60 years after Graphic design by Alberto Calliano Marta Cinti Bertone p. 50 64 School IED Torino, Elisabetta Massola the future of a legend Photography/Fotografia by Marta Cinti Peter Vann 68 Analysis Subaru design, hexagon and stars English version by Silvia Baruffaldi Versione inglese Dialogue International (Torino) 76 Design story Renault Zoe, an ecologically oriented line Administration by Fabio Galvano Amministrazione Giusi Consolaro - (Head/Responsabile) 80 Trend Hyundai i30, [email protected] stylistic dynamism Paola Sorbara 81 Mini Roadster, [email protected] symbollically new Subscriptions/Abbonamenti 82 Peugeot 208, Mercedes E Class 2012 Back issues (Copie arretrate) Model Year, Chevrolet Cruze Maria Teresa Fausto 84 School Pforzheim, far from reality [email protected] Subaru design p. 68 by Marta Cinti Advertising/Pubblicità 87 Industrial design Milan Furniture Show, Silvia Galli the new rules of the game [email protected] by Alberto Bassi Copyright © 2012 by AUTO & DESIGN 92 Milan Furniture Show, Mercedes Collection www.autodesignmagazine.com 94 Calendar 96 Books THE KOREA PHENOMENON EUROPEAN PROSPECTS ood design and good product quality mean good sales results: this axiom is G confirmed by the extraordinary suc- cess on world markets of the Korean brands that today are considered with respect even Sommario by the great German manufacturers. We have dedicated the dossier that opens this issue of A&D to the “Korea phenomenon”, Cover Audi A3, contemporaneità analysing the process whereby in less than formale del design two decades manufacturers of economic cars with little appeal have turned things 4News round by investing in men and resources 5 Dossier Competitività coreana and setting up strategic style centres round by Robert Cumberford the world, run by experienced designers. These results are all the more remarkable L’irresistibile ascesa if we consider the crisis we are currently by Wim Oude Weernink Korea dossier p. 5 going through, even though at Geneva the 15 Show Ginevra 2012, ritorno (quasi) alla normalità first timid signs of cautious optimism could di Robert Cumberford be noted. Sales figures perhaps will never return to what they used to be, is the belief 22 Cover story Audi A3, of many, but a series of important debuts in effetto piattaforma modulare segments B and C, core of the four-wheel by Silvia Baruffaldi market, suggests that new prospects are 2 8 Technology MQB - L’idea VW, opening up thanks precisely to well architettura flessibile designed cars (see for example the new by Alberto Calliano BMW 3 Series or the Peugeot 208), harbin- gers of technological and industrial innova- 30 Design story Ferrari F12berlinetta tion – like the new Audi A3, the subject of sculturalmente aerodinamica our Cover story, based on the Volkswagen di Fabio Galvano Group’s new modular platform. 39 BMW Serie 3, rinnovata nel senso Meantime, another important Show has della tradizione been held in Beijing, which has now become di Fabio Galvano a must event for all manufacturers: and it is Ferrari F12berlinetta p. 30 to China that we will be dedicating a dossier 44 Peugeot 208, rispetta la storia in the next issue of A&D. ½½½ ma inverte la tendenza di Fabio Galvano i buoni risultati di vendita fanno 50 Concept car Bertone, riscontro un buon design e una buona ricordando le intuizioni di Nuccio A qualità dei prodotti: lo conferma la di Fabio Galvano straordinaria ascesa dei marchi coreani sui 58 Geneva show Pininfarina Cambiano, mercati mondiali, oggi osservati con rispetto l’engineering sostenibile persino dai grandi costruttori tedeschi. Un “fenomeno Corea” cui abbiamo voluto dedi- 60 Design story Touring Superleggera, care il dossier che apre questo numero di la Disco Volante, 60 anni dopo A&D, analizzando come in meno di due di Alberto Calliano decenni quei produttori di vetture economi- 64 School IED Torino, che e di scarso appeal abbiano saputo inve- il domani di un mito stire in uomini e mezzi, con centri stile strate- di Marta Cinti gici nelle diverse aree mondiali, gestiti da 68 Analysis Subaru design, esagono e stelle designer di esperienza. di Silvia Baruffaldi Peugeot 208 p. 44 Risultati tanto più ragguardevoli se conside- 76 Design story Renault Zoe, rati nell’attuale periodo di crisi, sebbene a la linea a vocazione ecologica Ginevra si siano colti i primi segnali di un di Fabio Galvano cauto ottimismo. I dati di vendita non saranno forse più quelli di prima, sostengono 80 Trend Hyundai i30, in molti, ma una serie di importanti debutti dinamismo stilistico nei segmenti B e C, cuore del mercato delle 81 Mini Roadster, quattro ruote, lascia intendere che si aprono simbolicamente inedita nuove prospettive, proprio grazie a vetture 82 Peugeot 208, Mercedes Classe E Model ben disegnate (si vedano ad esempio la Year 2012, Chevrolet Cruze nuova BMW Serie 3 o la Peugeot 208) e por- tatrici di innovazione tecnologica ed indu- 84 School Pforzheim, lontano dalla realtà striale – come la nuova Audi A3, soggetto di Marta Cinti della nostra Cover story, basata sul nuovo 87 Industrial design Salone del Mobile Milano, pianale modulare del Gruppo Volkswagen. le nuove regole del gioco Un altro importante salone si è svolto, nel di Alberto Bassi frattempo, a Beijing, rassegna di primo piano 92 Salone del Mobile Milano, collezione Mercedes per tutti i costruttori: ed è proprio alla Cina Milan Furniture Fair p. 87 che dedicheremo un dossier nel prossimo 94 Calendar numero di A&D. ½½½ 96 Books Design news CONCOURS D’ÉLÉGANCE VILLA D’ESTE 2012 ANFIA, CHANGE AT THE TOP Period cars and bikes together again Anfia, cambio ai vertici Apart from the entry of a new oberto Vavassori is the new presi- oberto Vavassori è il nuovo presi- partner, the quality watchmakers R dent of Anfia (the Italian Car R dente Anfia (Associazione Lange & Söhne, the 2012 edition has Industry Association), succeeding Nazionale Filiera Industria also added a new category to the Leonardo Fioravanti who, at the same Automobilistica), ruolo in cui succede motorbikes on display at Villa Erba. A meeting of 10 April last, was elected a Leonardo Fioravanti – eletto, nella welcome therefore to microcars and Vice-president together with Paolo stessa assemblea del 10 aprile scorso, bubblecars, vehicles light years away Martinelli. Head of Business vicepresidente insieme a Paolo from the other distinguished four- Development of Brembo, Vavassori Martinelli. Direttore Business wheel competitors but not without indicated among the points of his Development di Brembo, Vavassori ha their attractions and with an ancestor programme “the broadening of the indicato tra i punti del suo program- ½½½ of great charm like the tiny Isetta. base of the association and a trim- ma «l'allargamento della base associa- ming down of its governance. Anfia tiva e uno snellimento della governan- om’è tradizione sin dal 1929, represents 270 companies that ce. L'Anfia rappresenta 270 aziende C anche quest’anno il parco del directly occupy more than 60 thou- che occupano direttamente più di 60 Grand Hotel Villa D’Este
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