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OLD STYLE 15-17 Century- Garamond, Brembo, Caslon, Paletino, jenson ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

TRANSITIONAL STYLE 18th Century-Baskerville, Century, Times ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

MODERN STYLE 18 Century-Didot, Bell, Caladonia ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

EGYPTIAN/SLAB SERIF, 19th Century- Rockwell, Serif, Memphis, Super Clarendon ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

SANS SERIF 19-20th Helvetica, Avenir Next, GillSans, Futura, Optima Univere ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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A A A A A Low Low High Low No PARAGRAPH ALIGNMENTS

Paula Scher is a popular contemporary American graphic designer. She has worked relentlessly to revolutionize the graphic designing industry with her over- zealous determination and creative work for over four decades. Her unabashed and iconic images found their way into Amer- ican vernacular. Besides this, she is also a painter and an art educator, who became the first female to be offered the principal position at Pentagram in 1990s. Centered Paula Scher

Paula Scher is a popular contemporary Paula Scher is a popular contemporary American graphic designer. She has American graphic designer. She has worked worked relentlessly to revolutionize the relentlessly to revolutionize the graphic de- graphic designing industry with her over- signing industry with her overzealous de- zealous determination and creative work termination and creative work for over four for over four decades. Her unabashed and decades. Her unabashed and iconic images iconic images found their way into Amer- found their way into American vernacular. ican vernacular. Besides this, she is also a Besides this, she is also a painter and an art painter and an art educator, who became educator, who became the first female to be the first female to be offered the principal offered the principal position at Pentagram position at Pentagram in 1990s. in 1990s. Flush Left Justified

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Drop Cap Raised Cap Text Wrap aula Scher is a popular aula Scher is a popular con- contemporary American Paula Scher is a popular contem- temporary American graphic graphic designer. She has porary American graphic design- designer. She has worked worked relentlessly to er. She has worked relentlessly to relentlessly to revolutionize Prevolutionize the graphic designing revolutionize the graphic designing the graphic designing industry with industry with her overzealous de- industry with her overzealous de- her overzealous determination and termination and creative work for termination and creative work for creative work for over four decades. over four decades. Her unabashed over four decades. Her unabashed Her unabashed and iconic images and iconic images found their way and iconic images found their way found their way into American into American vernacular. Besides into American vernacular. Besides vernacular. Besides this, she is also this, she is also a painter this, she is also a painter a painter and an art educator

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Placing a photo in a paragraph and adding textwrap aula Scher is a popular contem- ula Scher is a popular contemporary American graphic designer. She porary American graphic design- has worked relentlessly to revolutionize the graphic designing indus- er. She has worked relentlessly to try with her overzealous determination and creative work for over revolutionize four decades. Her unabashed and iconic images Pthe graphic designing found their way into American Besides this, venacular. Be- industry with her over- sides his, she is also a painter and she is also a paint- an art educa- zealous determination t o r, w h o er and an art educa- became the and creative work for first fe- tor, who became the male to be over four decades. Her o f f e r e d first female to be the principal unabashed and iconic images found their position offered the at Pentagram way into American vernacular. Besides in 1990s. On October 6, 1948, this, she is also a painter and an art Paula Scher was born in Virginia and educator, who became grew up in Philadelphia and Washington DC. Besides the first female to be Her father was a photogrammetric engineer this, she is also offered the principal for the US Geological Survey who invented a device that ensured the a painter and an position at Pentagram distortion-free aerial photography. That encouraged Paula to create art educator, in 1990s. On October hand-printed maps. She attended the Tyler School of Art, Elkins Park, who 6, 1948, Paula Scher Pennsylvania and completed her Bachelor of Fine Arts, in 1970. was born in Virginia OUTLINE TYPE & VARIATIONS

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Paula Scher is a popular contemporary decades. Her unabashed and iconic images found their way American graphic designer. She has worked into American vernacular. Besides this, she is also a painter and relentlessly to revolutionize the graphic de- an art educator, who became the first female to be offered the signing industry with her overzealous de- principal position at Pentagram in 1990s. termination and creative work for over four

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