RADIO -TV PROGRAMMING

today for a greater variety of WDRC Again Tops; music. Like many Hot 100 format radio stations, WDRC softens its sound to 3 p.m., even to the Boosted by Deejay extent of playing records fea- tured on Billboard's Easy Lis- Continued from page 35 music librarian in exposing new tening Chart. After 3 p.m., singles records. these Easy Listening records are everything." This includes every- Parker felt that the only replaced with Hot 100 hard thing from records to promo- music trend today among rec- rock tunes. "This is a policy we station tions; the depends upon ords was virtually "no trend." feel is effective, but we couldn't constant audience research con- It's completely baffling, he said. prove it. We just go on assump- ducted through personal con- "The record chart is very di- tion." tact at record hops by the dee- versified; more than I can ever jays, questionnaires on contests, remember. A hit record can and the phone whenever a lis- feature great production like a tener calls. Petula Clark number or feature felt RaDio-Tv The person who keeps "on hectic guitars." He that top" of records at the station is lyrics of today's hit records Bertha Porter, known to nearly AIR PERSONALITIES outnumber the Mama's and the Papa's were, for the most part, more KFRC every national record company backstage before a recent concert by the Hot 100 group at the San interesting than they've ever promotion executive. The RRR mar Francisco Civic Auditorium. From left, Glenn Adams, Steve O'Shea. showed as being been. Bertha Porter, too, felt Mama Cass, Ed Mitchell, Papa Denny, Howard Clark. Jay Stevens, survey her RATES there was a greater acceptance Mama Michelle, Papa John and Mike Phillips. named the most co- operative REGULAR CLASSIFIED: 256 o word. Minimum: $5. First line set all caps. DISPLAY CLASSIFIED: I inch, $20. Each additional inch In same ad, $15. Box rule around od. STATIONS BY FORMAT FREQUENCY DISCOUNTS: 3 consecutive Yesteryear's Hits insertions, 5%; 6 consecutive inser- tions, 10%; 13 or more consecutive Continued from page 36 1056 Willard Ave., Newington, Conn. insertions, 15 %. 06111. Phone: 1203) 66.5646. your librarian's shelves, featuring the disks BOX NUMBER: 504 service charge per Change- ofpace programming from insertion. Also allow 10 words (at 25f weekly. Record promotion people are WTIC: 50,000 watts. NBC affiliate. On that were the hottest in the land S years ago and 10 years ago this week. Here's each) for number and address. the won M.F. Gen? mgr., Ralph Klein. air 24 hrs. V.P. & Gea'1 how they ranked in Billboard's chart at that Cont. CLOSING DATE: 5 p.m. Tuesday, 11 Leonard J. Patrice111. Send records to days prior to date of Issue. Pros. dlr., Less Ross. Send 1 copy of 3 Constitution Plum, Hartford, Conn. POP SINGLES Years Ago POP SINGLES -10 Years Ago PAYMENT MUST ACCOMPANY ALL 45's and 1 cope of LP's to Mr. Ross, 06115. Phone: 1203) 525 -0801. -5 ORDERS. November 27, 1961 November 24, 1956 Send order and payment to: RADIO -TV MART, Billboard 1. BIg Bad Man, Jimmy Dean, 1. Love Me Tender, Elvis Presley, 188 W. Randolph St., Chicago, III. 60601 Columbia RCA Victor 2. , Jim Lowe, Dot 2. Runaround Sue, K Laurie HELP Dion, 3. Singing the Blues, Guy Mitchell, WANTED FIRST 3. Please Mr. Postman, Marvelettes, Columbia ANNOUNCERCHIEF ENGINEER: IM- Tamis 4. Just Walking in the Rain, " SY pM Dm s. RS FnM, Johnnie Ray, Columbia Sedalia. Mo. 4. Goodbye Cruel World, lames Darren, 5. Don't Be Cruel /Hound Dog, PRIZE Colpix ANNOUNCER- MORNING MAN RCA Elvis Presley, Victor needed for top 40 format 1n 5. Fool 51, Brenda Lee, Decca 6. Blueberry Hill, Fats Domino, oso.ap market. Good rats;salary for rlshtright man plus extra Income from up- Imperial rnndaa TV 6. Bristol Stomp, Walls, Parkway opentlen. Seed tape and 7. True Love, Bing Crosby & cassie t, 267, lee W. Randolph, Chicago/ DI. 80eo1. 7. Headaches, Marcel., Colpia Grace Kelly, Capitol

8. Honky Tonk (Parts I & II), `GALLO 8. Tower of Strength, Gene McDaniels, Bill Doggett, Capitol Liberty 9. Friendly Persuasion, Pat Boone, Dot SALES UP 307% 9. Crary, Patsy Cline, Decca 10. Cindy, Oh Cindy, Eddie Fisher, The Davis Broadcasting Company 10. This Time, Troy Liberty Victor Shondell, RCA has purchased another station. We de are expanding and need talented people. Program Director, Station R&B SINGLES -5 Years Ago POP LP's -5 Years Ago Monagos, Soles Manager, Production November 27, 1961 November 27, 1961 Men, Salesmen, D. J.'.., call or ORO" write Bill Weaver for full particulars. 1. Please Mr. Postman, Marvelettes, 1. Judy at Carnegie Hall, Judy Garland, Tamla Capitol KWIZ (GOLDEN COCK AWARD) 2. Hit the Road Jack, , 2. Time Out, Dave Brubeck, Columbia 3101 West ABC -Paramount 5th St., Santa Ana, Calif. 3. Blue Hawaii, Elvis Presley, 3. Just Got to Know, Jimmy McCracklin, Phone 17141 839 -4220 INTERNATIONAL Art-Tone RCA Victor Gypsy 4. Portrait of Johnny, Johnny Mathis, FEMALE JOCKS ARE YOU TAL- 4. Woman, Impressions, ented. Do you know- music? 3M you ABC- Paramount Columbia have a bright, sincere, different ap- proach? Do 5. Tower of Strength, you want to live and work Gene McDaniels, 5. Camelot, Original Cast, Columbia In Southern ? Send tape and SONG FESTIVAL Liberty 6. The Kingston Trio Close Up, Capitol resume to tarry GzaanU. KW>z ]101 w. sm st., sane, was, call[. taiw. 6. Ya Ya, Lee Dorsey, Fury 7. I Remember Tommy, Frank Sinatra, RIO DE JANEIRO 7. Big John, Shirelles, Scepter Reprise 8. I'm Tore Down, Freddy King, 8. Jump Up Calypso, Harry Belafonte, SITUATION WANTED Federal RCA Victor AIR PERSONALITY /PROGRAM DIRE. 9. Runaround Sue, Dion, Laurie 9. The Sound of Music, Original Cast, tor with both Hot 100 format and 10. Operation Heartbreak, Columbia Easy GsteNna format: exverlenced In major markets, eneludsi Cleveland and Aretha Franklin, Columbia 10. Knockers Up, Rusty Warren, Jubilee Rochester; needs similar position. Smooth deave7, outatandlna persotlal fly. Sn the music indue to field. FamleY man. to relocate any suitable market 1n the nation. Write Box Billboard, 189 W. Randolph. FRAG Broadcasters Grow Chicago m. 80801, or phone (218) e88 Polinger Says AIR PERSONALITY AND PROGRAM WASHINGTON Member- director Continued frone page 35 - now with molar rock n' roll ship in State broadcasting format radio station the Fist would asso- yeaslike lob with a recordd eofield; Many' ciations has jumped to 3,587, edge experience ts. field; know, policies with groups owning fa- edge of many markets. Willing W oon- DEN according to a study by Alvin slder any record company lob that has cilities in seven other markets. M. King, State association liai- promlae. Rox 335. Blllboasd, las W. 40th This, he said would St., New York, N. Y. 10036. double son director of the National As- each group's market representa- BRITnSH AIR PERSONALITY WITH Broadcasters. too -rated tions.' sociation of Of the one of the aocanad 48 pirate" :Iran?radio would eke podtlon State organizations, the mem- with U. S. redly station. Fully experi- Owners of AM and FM op- bership represents 76 per cent enced. WRl provide air checks, further WIND Informatlon upon reSreat. Rox B113- IT erations in the same city, he of the existing radio and TV board, 183 W. 48th St., New York, N. Y. (Ask the Wind) felt, "with the rapid growth of stations. The gain in the past two 10036. Powerfully beautiful West German entry FM, you have to eventually years is 334 members. ONE OF AMERICA'S REGT-KNOWN DJ's s PD's seeks Permanent emaciation sell against yourself." He written by as 1aniser. pointed out in many sections of Cal Ì1(2l319 -24 den Helmut Zacharias and Carl Schauble the country various audience TOP 40 DISK JOCKEY AVAILABLE Dot's Rosenberg June 15. Mafor market experience. surveys now report FM stations Documented audience MiUder. Funny, Worldwide Publishing and Recording Rights Continued front page 36 fast and gimmicks "already attracting greater share available from Vrannettlhny a s? of radio audiences" than AM Dot, that he estimates the per- WalurndzW11e: Eramton, nP stations. FM, he added, is also centage is 70 -30 in favor of EXPERIENCED DEPJAY- ANNOUNCER will r iZiet anywhere to any matic FERMATA INT'L MELODIES, INC. being bolstered today by a 900- stereo. A stereo album offers the format. Write today for a sincere, dedl plus station "Drive with broadcaster an additional pro- cared announcer, sdle, draft examyyt. FM" Rox 263, 6aed, 166 W. Randolph St., BENDIG MUSIC CORP. campaign designed to build FM gramming tool, in the execu- Chicago. nl. 60603. car radio audience, "AM's last tive's opinion, which supports its TOP 40 JOCK, NOW WORKING IN great stronghold." major market, traffic hours. Married. . . He roll as a sales stimulant. . . . . also noted PHONE WIRE WRITE like another todos market. S rapid advances in FM broad- years' experience. Will send tape and n . Call (B On 277.3431. D.. Frenkiel, Mgr. cast engineering -"as of Nov. 6290 Sunset Blvd., Hollywood, Calif. 90028 1, 34 per cent of FM stations when answering ads . a e were broadcasting PHONE: (213) 462 -7473 in stereo with Say You Saw It in Say You Saw It in new stations going stereo every week." Billboard Billboard 38 NOVEMBER 26, 1966, BILLBOARD

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