There has been such a large advance order for the Hilltoppers’ new Dot record, “Love Walked In” and “To Be Alone,” that Randy Wood (center), president of Dot, and the boys roll up their sleeves the shipping room to help mail out the cartons. The quartet, which has had one of the most fantastic success stories in the history of the record business, had their first hit with “Trving” are currently high on the charts with “P.S. I Love You” and www.americanradiohistory.com Model 1436 * SIMPLE SELECTION Proven Performance "Available in Proven Profits two models for 78 RPM and 45 RPM records SEE, KAY-HEAR- ORDER- YournextpftoftopR&p/i "from fyd/er " "Hhe Q'leateAi PUtma^/iapA AcUievemerU im-rn MaHwJjOctMAi^ 800 NORTH KEOZIE AVENUE • CHICAGO 51. ILLINOIS www.americanradiohistory.com The (fash Box FOUNDED BY BILL GERSH September 26, 1953 (Music Editorial) Vol. XV Number 1 Publishers BILL GERSH JOE ORLECK The Cash Box Publishing Co., Inc. 26 West 47th Street, New York 36, N. Y. (All Phones: JUdson 6-2640) JOE ORLECK • Records Are CHICAGO OFFICE 32 West Randolph St., Chicago 1, 111. (All Phones: DEart>orn 2-0045) BILL GERSH Karyl Long • LOS ANGELES OFFICE 6363 Wilshire Blvd., Los Angeles, Cal. (Phone: WEbster 1-1121) CARL TAFT Better Than Ever • EXECUTIVE STAFF JOE ORLECK, Advertising Director BOB AUSTIN, General Mgr., Music Dept. SID PARNES, Editor-In-Ohief NORMAN ORLECK, Associate Editor MARTY OSTROW, Associate Editor IRA STRASSBERG, Research A. ARTESE, Office Manager For years now, the more esthetic souls York. Naturally these top writers brought A. FORMAN, Circulation their own polish to the folk so that POPSIE, Staff Photographer both in and out of the music business have medium BRUNO DUTKOWSKY, Art Director these songs sounded better to those • decried what they considered the poor qual- who ADVERTISING RATES on request. All advertising ity of songs and records which they claimed liked both folk music and also the more closes Friday at 12 Noon preceding week of issue. Advertisements subject to approval of publishers. the industry was turning out. They objected sophisicated popular music. • SUBSCRIPTION RATES $15 per year anywhere in the to the “new sound phase”, the shouting In addition, the folk artists, who originally U.S.A. Special listing for jobbers and distributors at phase and the other phases which the rec- introduced these tunes usually writing $48 per year includes 40 word classified advertisement — weeks) plus full each week for an entire year (52 the ord industry passed through. them themselves—have also, over the years, year’s subscription free of charge. Airmail, First Class, as well as Special Delivery subscription rates on re- become more sophisticated. They have But in the last few months, we’ve noticed quest, Subscription rates for all foreign countries on earned a 'great deal of income in a short request. # a definite decline in the number of these THE CASH BOX covers the coin operated machines while and their tastes and conception of the complainers. as a matter of fact, at industry, and all allied to this industry throughout the And all world. world has changed. This has to reflected United States and over the The Cash the present time many of the complainers be Box is on hand at various American consular offices in the songs they write and it is. throughout the world. This coverage includes operators, have gone completely over to the other side. — jobbers, distributors and manufacturers and all allied to:—automatic coin operated music equipment; auto- The opinion now seems to he that records This polishing of folk music has led many matic coin operated vending and service machines; as well as coin operated amusement equipment; in all are getting better than ever. observers in the field to come to the wrong divisions. The music and record fields, recording artists, publishers of music, disc jockeys, radio sta- These people are right. Records are get- conclusion that folk music is losing its influ- tions, and all others identified with, or allied to, the ting better and better and there’s a simple ence on the popular market. Such stories music machines industry are completely covered. Manu- facturers distributors and of various merchandise, parts, explanation for it. have been printed recently in other trade supplies, components and all materials Used in the vend- ing, music and amusement fields are covered by The In the past several years a revolution in papers. On the face of it these conclusions Cash Box. Banks, finance firms, loan organizations and other financial institutions, expressly interested in the this nation’s musical tastes has taken place. are obviously wrong. For by just going over financing of coin operated machines of all types, are Folk music and music based folk origins the list of the top 50 tunes in the nation, you covered. # on “THE CONFIDENTIAL PRICE LISTS” has come into its own. More of America’s can easily see how many have either come “The Confidential Price Lists" are the one and only popular music than ever now comes from directly from the folk field or have been in- officially recognized price quotation guide of all new and used machines in the United States. “The Con- the Nashville area from writers who either fluenced by it. These mistaken observers fidential Price Lists" are an exclusive, copyrighted feature of The Cash Box. "The Confidential Price were hillbilly artists or who were influenced have misunderstood this fact—that folk mu- Lists" report each week’s low and high prices for all sic has been evolving into a new and used coin operated machines, regardless of by them. more polished age, listing all market changes, and continually add- form. They have heard the more sophisti- ing on all the new equipment as this equipment is At the beginning—and the beginning was announced to the industry. “The Confidential Price cated versions and this has led just after the war these tunes them to the Lists" are recognized by many cities and states through- — were taken out the country as the “official price book of the belief that folk music is losing its influence. over in their entirety, without changes, l>y coin operated machines industry.” They are an in- tegral part of Cash Box The and appear in each pop artists in the music field. To those It isn’t. And as a matter of fact, as it grows week’s issue. “The Confidential Price Lists" are offi- cially used in the settlement of estates, for buying, sell- writers and record people who were accus- more polished and meets the needs of even ing and trading of all coin operated equipment, and are tomed to the polished also officially recognized for taxation purposes. "The tunes of New York greater amounts of people, it is more Confidential Price Lists" are used by finance firms, composers, these new melodies and lyrics strongly entrenching itself into the Ameri- factors, loan companies, bankers, and other financial institutions to guide them in making loans to members seemed harsh. To them it represented the can culture. of the coin operated machines industry. Thev have been legally recognized in courts throughout the United States decline of the popular idiom. Today therefore we can truly say songs and Canada. "The Confidential Price Lists" have been acclaimed by the coin operated machines industry. En- But as folk music became more and more and records are better than ever. For we tire business transactions and legal cases are based upon the quotations appearing in "The Confidential accepted by the public, even the established have gone through a great change in Ameri- Price Lists" # writers had to make some attempt at that can tastes. The rough edges have been CORRESPONDENTS IN LEADING CITIES THROUGHOUT THE UNITED STATES form. And so over the past few years, smoothed out. And what we can look for- • we have witnessed folk-like songs written ward to in the future is even better ENTIRE CONTENTS COPYRIGHTED 1953 by The songs, Caah Box Publishing Co., Inc. No reproduction in part by authors whose only knowledge of Nash- better records from this great music indus- or whole allowed without written permission from the publishers. ville is that it is somewhere south of New try of ours. www.americanradiohistory.com The Cash Box, Music September 26, 1953 TH HIIITOff 750 E. 49th St., Chicago 15^ Illinois 1724 Arapohoe St., Denver, Colorado B. G. RECORD SERVICE GENERAL DIST. CORP. 337 N. W. 6th St., Portland, Oregon 2329 Penn. Ave., Baltimore, Md. BENART DIST. CO. GRAMOPHONE ENTERPRISES 327 Frankfort Ave., Cleveland, Ohio 1011 N.W. 5th St., Oklahoma City, Okla. BIG STATE DIST. CO. HIT RECORD DIST. CO. 137 Glass St., Dallas, Texas 1043 Central Ave., Cincinnati, Ohio C. & C. DIST. CO. INDIANA STATE DIST. CO. 3131 Western Ave., Seattle, Washington 505 East Washington St., Indianapolis, Ind. CHATTON DIST. CO. M. B. KRUPP DIST. CO. 1921 Grove St., Oakland, Calif. 309 S. Santa Fe St., El Paso, Texas COLLEGE MUSIC CO. LIEBERMAN MUSIC CO. 338 Massachusetts Ave., Boston, Mass. 257 Plymouth Ave. No., Minneapolis, Minn. COSNAT DIST. CORP. MALLORY DIST. CO. 315 W. 47th St., New York 19, N. Y. 630 Baronne St., New Orleans, La. i( It’s What’s in THE CASH BOX That Counts’ www.americanradiohistory.com ” The Cash Box, Music Page 5 September 26, 1953 Featuring The Great Voice of PERS JIMMY SACCA MALVERNE NEW ENGLAND DIST. PAN AMERICAN DIST. CO. Blvd., East Hartford, Conn. St., / 735 Conn. 3401 N. W. 36th Miami, Florida MANGOLD DIST. CO. RANDY'S 913 South Clarkson St., Charlotte, N. C. Gallatin, Tenn.