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The Fifth Estate R A D I O T E L E V I S I O N C A B L E S A T E L L I T E iroadcasting iîMay5 GAYLORD BROADCASTING COMPANY or\ THE hOVE. With a new, high -tech broadcast facility for KTVT, Channel 11, The Super Ones," in Dallas /Fort Worth. 11Nktih Y SntiT `Cl6 ?21 hCnr svs- -ira (WACfI, 49£71 ZTI9£ LIBRARY I AIR UNIVERSITY MAXWELL AIR FORCE BASE, AL AIR FORCE 6EROPERTY U. S. r "They Helped Us Achieve Our Best Books In Four Years. They Are In A Class By Themselves." "At WISN and WLTQ, it didn't take very long for us to see results from our work with The Research Group. In the fall, our stations W62-k had their best books in four years! These results came from having a well - thought -out strategy for each station. A strategy that The Research Group helped us develop. But, it's not just the research -a lot of people can do research -it's the attitude. The folks from The Research Group work with you to make it happen. They really care. It's almost like they are a part of your staff. And they make you feel like you are the only station they work with. The people at The Research Group know, that in the end, the answer to success lies not just in research, but in the interpretation -in developing a plan of action for the station, and they are in a class by themselves on that score. They are not only experienced researchers; they are experienced broadcasters too. And they understand our problems, from corporate concerns to market economic realities. The winning spirit and professionalism Steve Downes that The Research Group brought to our Vice President /General Manager management team really helped us win big." WISN & WLTQ For information on The Research Group's services and market availability, just send in the card below: r Please send me more information about The Research Group. Name /Title Station Address Send to: The Research Group Metropolitan Park, Suite 1200 1100 Olive Way Seattle, WA 98101 J or, for more information, call: Larry B. Campbell, President -206/624 -3888 In almost every field, there is a company that has earned a reputation as the leader. The Research Group Radio's Strategic Research Team METROPOLITAN PARK, SUITE 1200, 1100 OLIVE WAY SEATTLE, WA 98101 (206) 624 -3888 THE GOODWILL GAMES Over 50 countries competing 18 sports 175 events 129 hours televised MOSCOW, JULY 5- 20,1986 PRESENTED BY THESE MAOR GROUPS HAVE MADE CHARLES IH CHARGE THE FASTEST-SELLING FIRST-RUN SITCOM IN THE COUNTRY!. TRIBUNE BROADCASTING GAYLORD BROADCASTING SCRIPPS - HOWARD BROADCASTING MEREDITH BROADCASTING MALRITE COMMUNICATIONS OUTLET COMMUNICATIONS PAPPAS TELECASTING MEDIA CENTRAL In less than a month, more than 50% of the country sold. January 1987 start. Station clearances: MCA TV (212) 605 -2786 Advertiser sales: MCA TV (212) 605 -2720 Tribune Entertainment Co. (212) 557 -7800 A CO- VENTURE OF 1986 Universal City Studios Inc. All rights reserved. o MCATV,,Company Vol. 110 No. 18 Broadcasting o May 5, 1985 network revenues Fox makes its move Coverage from MIP, BFM, CAB, PBS, Airlie BIG THREE TALLY D BROADCASTING collects data carry proceeding flood commission. PAGE 60. from various sources to approximate revenue for ABC, CBS and NBC in 1985. PAGE 35. RAINY CANNES D Rain, concerns over safety, fail to dampen spirits at MIP -TV as U.S. companies COMING TO FRUITION o Fox announces plans for report good business at international nationally delivered prime time block of marketplace. PAGE 63. programing. PAGE 36. MOVING ON D Lee Rich, co- founder of Lorimar, CURVE BALL D FCC All blocks sale of KHJ -TV Los leaves company to become chairman and chief Angeles to Group W by RKO. PAGE 37. executive officer of United Artists Corp. PAGE 65. MAKING THEIR CASE Two sides in Preferred vs. CAB CONFAB Attendees at Cabletelevision Los Angeles present their arguments before Advertising Bureau convention hear the news of Supreme Court. PAGE 38. progress over the past five years and the challenges that remain ahead. PAGE 66. READJUSTMENTS o FCC votes to institute quarterly filing by broadcasters of programing that SUPER AGENCY D BBDO International, Doyle Dane responds to community needs. PAGE 39. Bernbach Group and Needham Harper Worldwide merge into company with billings TAKE A LETTER Utah Senator Orrin Hatch writes totaling $5 billion. PAGE 67. letter to Thurmond suggesting networks move on financial interest- syndication rules. PAGE 40. FUNDING QUESTION D Enhanced underwriting messages dominate Public Broadcast Service BOTTOM -LINERS Record turnout for Broadcast meeting. PAGE 70. Financial Management Association convention. PAGE 44. AFTER MIDNIGHT D Captain Midnight strikes HBO signal, preempting feed with anti -scrambling SELLING OFF D Time Inc. to sell part of its cable message. PAGE 71. MSO subsidiary, American Television & Communications, to the public. PAGE 46. HOME GROWN o California seminars focus on growing force in journalism: local television news SHARES OF INFINITY D Infinity Broadcasting files for bearing down on the networks. PAGE 74. 3.3 million -share public offering. PAGE as. GONE HOME D Editor for Radio Liberty who POTOMAC CRITIQUE Airlie house conference disappeared turns up in Moscow. PAGE 72. examines impact FCC's deregulatory stance has had on industry. PAGE 58. IN COMMAND D Ed Minkel, managing director of FCC, runs a tight outfit on a tighter budget. LAST CHANCE D Reply comments on FCC's must- PAGE 95. INDEX TO DEPARTMENTS Advertising & Marketing .... 66 Datebook 26 In Brief 96 Open Mike 32 Business 44 Editorials 98 Journalism 74 Programing 63 Business Briefly 14 Fates & Fortunes 91 Law & Regulation 58 Riding Gain 68 Cablecastings 10 Fifth Estater 95 The Media 70 Satellite Footprints 54 Changing Hands 72 For the Record 78 Monday Memo 22 Stock Index 56 Closed Circuit 7 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications Inc.. 1735 DeSales Street. N.W. Washington, D.C. 20036. Second -class postage paid at Washington. D.C., and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions: one year $65 two years $125. three years $175. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery, $100 for first- class. Subscriber's occupation required. Annually: Broadcasting D Cablecasting Yearbook $90. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting is available from Bell & Howell. Micro Photo Division, Old Mansfield Road. Wooster. Ohio 44691 ($37/yr.). Postmaster please send address corrections to Broadcasting. 1735 DeSales St.. N.W. Washington, D.C. 20036. INDEX TO ADVERTISERS: Accu- Weather, Inc. 14 D Allied Satellite Equipment 77 D American Uplinks. Inc. 26 0 Americom Radio Brokers 74 D Associated Press Broadcast Services Fourth Cover o A/COM of Virginia 61 D Bank of America 71 D Basys, Inc. 31 D Blackburn & Co.. Inc. 72 D BMI 34 D Certified Public Accountants. The American Institute of 91 D Classified Ads 82 -90 Colex Enterprises 15 0 Columbia Pictures Television 8-9 Communications Brokers, Inc. 75 D Continental Electronics 68 D Daniels & Associates 76 c Fries Distribution Co. 24 -25 0 Gaylord Broadcasting Co. Front Cover D Houston International Teleport 10 D ITC Entertainment 48-49 D Katz Continental Television 27 0 King Features Entertainment 55 D LBS Communications, Inc. 16 -17, 19 D Lutheran Television Third Cover D MCATV 4, 20 -21 D Multimedia Entertainment 53 D NAB 18 D NBC 50 -51 D Paramount Domestic Television & Video Programming 43 D Professional Cards 79 0 The Research Group Second Cover D Cecil L. Richards. Inc. 73 D Sekel 59 D Services Directory 78 D SFM Entertainment 57 0 Sillerman -Magee Communications Management Corp. 33 D SONY Corp. 45 D Howard E. Stark 30 0 D.L. Taffner 11 D Television Program Enterprises 6 D Tribune Entertainment Co. 23 0 Turner Broadcasting 3 o United Stations Radio Networks 47 Viacom 28 -29 D Victory Television 12 -13 You WriteThe Songs eh NOW CLEARED ON STRONG STATIONS IN 70% OF U.S., INCLUDING 9 OF THE TOP 10 MARKETS!... NEW YORK WCBS CBS LOS ANGELES KCBS CBS CHICAGO WGN TRIBUNE PHILADELPHIA WTAF TAFT SAN FRANCISCO KTVU COX BOSTON WBZ GROUP W DETROIT WKBD COX WASHINGTON, D.C. WDVM GANNETT DALLAS -FT. WORTH KTVT GAYLORD STAR SEARCH, TPE'S PROTOTYPE FOR YOU WRITE THE SONGS, IS THE NUMBER ONE FIRST-RUN WEEKEND PROGRAM IN WOMEN 25-54 AND 18-49 SHARES - BEATING WHEEL OF FORTUNE JEOPARDY HEE HAW SOLID GOLD . FAME . PUTTIN' ON THE HITS SMALL WONDER TOO CLOSE FOR COMFORT WHAT'S HAPPENING NOW IT'SA LIVING.* ti) ) IN 1986 -1987, THE NUMBER ONE WEEKEND SHOW WILL BE YOU WRITE THE SONGS WITH BEN VEREEN. ASI CABLE TEST REVEALS THAT YOU WRITE THE SONGS IS PREFERRED BY VIEWERS TO ALL OTHER POSSIBLE For information, call PHIL F! ANAGAH (212 -% COMPETING SHOWS. ** ) Television Program Enterprises A Division of TeleRep, Inc., 875 Third Avenue, N.Y., N.Y. 10022 '5 to 8 PM Saturday. 5 to 7 PM Sunday. 11:30 PM to 12.30 AM Saturday 8 Sunday (NYT). network affiliates in top 100 DMAs, February, 1986 Nielsen Station Index Reports. "January. 1986. C1osedCi: we've discovered fin discussions with Innocent bystander stations)." said Meyrowitz. "the best time Staying on for talk programing is between 7 p.m. At CBS News, CBS Sunday Morning It's unclear when Senate will confirm and II p.m." Remaining part of talk block producer Peter Herford says.