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(12) United States Patent (10) Patent No.: US 9,589.456 B2 Harrison Et Al

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(12) United States Patent (10) Patent No.: US 9,589.456 B2 Harrison Et Al USOO9589456B2 (12) United States Patent (10) Patent No.: US 9,589.456 B2 Harrison et al. (45) Date of Patent: *Mar. 7, 2017 (54) EXPOSURE OF PUBLIC INTERNET (52) U.S. Cl. PROTOCOL ADDRESSES IN AN CPC .............. G08C 17/02 (2013.01); H04L 63/10 ADVERTISING EXCHANGE SERVER TO (2013.01); H04L 67/10 (2013.01); H04L 67/16 IMPROVE RELEVANCY OF (2013.01); ADVERTISEMENTS (Continued) (58) Field of Classification Search (71) Applicants: David Harrison, San Francisco, CA None (US); Josh Smallman, San Francisco, See application file for complete search history. CA (US); Alvir Navin, San Francisco, CA (US); Ashwin Navin, San (56) References Cited Francisco, CA (US) U.S. PATENT DOCUMENTS (72) Inventors: David Harrison, San Francisco, CA 3,849,760 A 11/1974 Endou et al. (US); Josh Smallman, San Francisco, 3,919,479 A 11/1975 Moon et al. CA (US); Alvir Navin, San Francisco, (Continued) CA (US); Ashwin Navin, San Francisco, CA (US) FOREIGN PATENT DOCUMENTS (73) Assignee: FREE STREAM MEDIA CORP., San CA 2413944 A1 6, 2003 Francisco, CA (US) CN 1O1909201 B 6, 2013 (Continued) (*) Notice: Subject to any disclaimer, the term of this patent is extended or adjusted under 35 OTHER PUBLICATIONS U.S.C. 154(b) by 0 days. This patent is Subject to a terminal dis "Secure Browsing with Ceedo”. Ceedo Flexible computing (pp. 2). claimer. (Continued) Primary Examiner — Nasser Goodarzi (21) Appl. No.: 14/018,408 Assistant Examiner — Terrika Peterson (22) Filed: Sep. 4, 2013 (74) Attorney, Agent, or Firm — Raj Abhyanker, P.C. (65) Prior Publication Data (57) ABSTRACT US 2014/OOO7157 A1 Jan. 2, 2014 A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server Related U.S. Application Data to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying (63) Continuation of application No. 13/943.866, filed on an automatic content recognition algorithm to determine a Jul. 17, 2013, now Pat. No. 8,819,255, which is a content identifier of an audio-visual data. The client device (Continued) then associates the content identifier with an advertisement databased on a semantic correlation between a meta-data of (51) Int. Cl. the advertisement provided by a content provider and/or the H04N 2L/435 (2011.01) content identifier. The advertisement data may be generated GOSC 17/02 (2006.01) through an advertising exchange server based on the content (Continued) (Continued) 8 8:::::::::::::z:8&: i 8-- - - - -w- - - - - -- gxiaissax::::::: T.I.T.T. : sexistspierce ; : 383 ; : : 3: 888E FER AsOR:38, :388ARY 337 : 83&TEME:ENTF8 1. capture FRASFR}ctures ASE83;ABSE 103 - AByRISE:::::AA33 AWERTISMXCHANGE --- SERVERS US 9,589.456 B2 Page 2 identifier of the audio-visual data and/or a public internet 5,436,653 7, 1995 Ellis et al. protocol address associated with an application requesting 5,481,294 1, 1996 Thomas et al. 5,522,077 5, 1996 Cuthbert et al. the advertisement data. A provider of the content identifier 5,539,658 T/1996 McCullough may receive a compensation when the advertisement data is 5,557,334 9, 1996 Legate associated with the audio-visual data based on the public 5,572.246 11, 1996 Ellis et al. internet protocol address associated with the application 5,612,729 3, 1997 Ellis et al. 5,636,346 6, 1997 Saxe requesting the advertisement data. 5,724,521 3, 1998 Dedrick 5,732,219 3, 1998 Blumer et al. 45 Claims, 8 Drawing Sheets 5,742,768 4, 1998 Gennaro et al. 5,745.884 4, 1998 Carnegie et al. 5,761,601 6, 1998 Nemirofsky et al. 5,761,648 6, 1998 Golden et al. 5,761,655 6, 1998 Hoffman Related U.S. Application Data 5,774, 170 6, 1998 Hite et al. 5,774,673 6, 1998 Beuk et al. continuation of application No. 13/904.015, filed on 5,805,974 9, 1998 Hite et al. May 28, 2013, now Pat. No. 9,026,668, and a con 5,815,665 9, 1998 Teper et al. tinuation-in-part of application No. 13/736,031, filed 5,822,525 10, 1998 Tafoya et al. on Jan. 7, 2013, now Pat. No. 9,154,942, and a 5,838,301 11, 1998 Okamoto et al. continuation-in-part of application No. 13/470,814, 5,838,317 11, 1998 Bolnick et al. 5,848,396 12, 1998 Gerace filed on May 14, 2012, now Pat. No. 8,539,072, which 5,850,517 12, 1998 Verkler et al. is a continuation of application No. 12/592.377, filed 5,903,729 5, 1999 Reber et al. on Nov. 23, 2009, now Pat. No. 8,180,891. 5,905.942 5, 1999 Stoel et al. 5,907,279 5, 1999 Bruins et al. (60) Provisional application No. 61/696,711, filed on Sep. 5,940,073 8, 1999 Klosterman et al. 4, 2012, provisional application No. 61/803,754, filed 5.948,061 9, 1999 Merriman et al. 5,966,705 10, 1999 Koneru et al. on Mar. 20, 2013, provisional application No. 5,977,962 11, 1999 Chapman et al. 61/652,153, filed on May 26, 2012, provisional 5,978,835 11, 1999 Ludwig et al. application No. 61/584,168, filed on Jan. 6, 2012, 6,002,393 12, 1999 Hite et al. provisional application No. 61/118.286, filed on Nov. 6,002,443 12, 1999 Iggulden 6,009,409 12, 1999 Adler et al. 26, 2008. 6,009,410 12, 1999 LeMole et al. 6,026,368 22000 Brown et al. (51) Int. C. 6,026,369 2, 2000 Capek H04L 29/06 (2006.01) 6,032, 181 2, 2000 Bedgedjian et al. H04L 29/08 (2006.01) 6,043,817 3, 2000 Bolnick et al. H04N 2L/4I47 6,055,510 4, 2000 Henrick et al. (2011.01) 6,064,980 5/2000 Jacobi et al. H04N 2L/6 (2011.01) 6,084,628 T/2000 Sawyer H04N 2L/835 (2011.01) 6,105,122 8, 2000 Muller et al. H04N 2L/234 (2011.01) 6,118,864 9, 2000 Chang et al. GO6F 15/16 (2006.01) 6,119,098 9, 2000 Guyot et al. U.S. C. 6,137,892 10, 2000 Powell et al. (52) 6,141,010 10, 2000 Hoyle CPC H04N 21/23424 (2013.01); H04N 21/.4147 6,157,941 12, 2000 Verkler et al. (2013.01); H04N 2 1/435 (2013.01); H04N 6,167.427 12, 2000 Rabinovich et al. 21/6175 (2013.01); H04N 2 1/835 (2013.01) 6,169,542 1, 2001 Hooks et al. 6,188,398 2, 2001 Collins-Rector et al. References Cited 6, 192,476 2, 2001 Gong (56) 6, 195,696 2, 2001 Baber et al. 6,216,141 4, 2001 Straub et al. U.S. PATENT DOCUMENTS 6,219,696 4, 2001 Wynblatt et al. 6,247,077 6, 2001 Muller et al. 4,025,851 5, 1977 Haselwood et al. 6,286,104 9, 2001 Buhle et al. 4,230,990 1 Of 1980 Lert, Jr. et al. 6,304.852 10, 2001 Loncteaux 4,258,386 3, 1981 Cheung 6,308,327 10, 2001 Liu et al. 4.420,769 1 2, 1983 Novak 6,310,889 10, 2001 Parsons et al. 4.450,531 5, 1984 Kenyon et al. 6,332,127 12, 2001 Bandera et al. 4,574,304 3, 1986 Watanabe et al. 6,349.289 2, 2002 Peterson et al. 4,677.466 6, 1987 Lert, Jr. et al. 6,351,467 2, 2002 Dillon 4,697,209 9, 1987 Kiewit et al. 6,360,254 3, 2002 Linden et al. 4,739,398 4, 1988 Thomas et al. 6,381,362 4, 2002 Deshpande et al. 4,833,449 5, 1989 Gaffigan 6,400,265 6, 2002 Saylor et al. 4,843,562 6, 1989 Kenyon et al. 6,400,996 6, 2002 Hoffberg et al. 4,888,638 1 2, 1989 Bohn 6,438,594 8, 2002 Bowman-Amuah 4,918,730 4, 1990 Schulze 6.463,585 10, 2002 Hendricks et al. 4,955,070 9, 1990 Welsh et al. 10, 2002 Dimitrova et al. 4,967,273 1 Of 1990 Greenberg 6,469,749 4,993,059 2, 1991 Smith et al. 6,481,010 11/2002 Nishikawa et al. 5,014, 125 5, 1991 Pocock et al. 6,484,148 11/2002 Boyd 5,019,899 5, 1991 Boles et al. 6,505,169 1, 2003 Bhagavath et al. 5,105,184 4, 1992 Pirani 6,526,491 2, 2003 Suzuoki et al. 5,155,591 1 Of 1992 Wachob 6,530,082 3, 2003 Del Sesto et al. 5,223,924 6, 1993 Strubbe 6,532.218 3, 2003 Shaffer et al. 5,319,453 6, 1994 Copriviza et al. 6,536,041 3, 2003 Knudson et al. 5,321,750 6, 1994 Nadan 6,546,554 4/2003 Schmidt et al. 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