SPECIAL SECTION // Faces of Research For marketing research and insights professionals BREAKING THE CAREER BUBBLE TODAY’S MR JOBS ARE EXPANDING TRADITIONAL ROLES PLUS Indianapolis Museum of Art works to grow its audience Critical thinking for researchers Five behaviors to help MR evolve ADVERTISING SECTION Quirk’s Marketing Research Review August 2017 15 Top Hispanic Volume XXXI Number 8 Research Companies www.quirks.com Quirk’s Marketing Research Review CONTENTS August 2017 • Vol. XXXI No. 8 SPECIAL SECTION // Faces of Research DEPARTMENTS 6 Click With Quirk's page 8 In Case You Missed It... 50 11 Ask the Expert For marketing research and insights professionals 12 Survey Monitor page 18 Product and Service Update 26 50 Faces of Marketing Research page 58 15 Top Hispanic BREAKING THE CAREER BUBBLE 30 Research Companies TODAY’S MR JOBS ARE EXPANDING TRADITIONAL ROLES 64 Names of Note PLUS Indianapolis Museum of Art page works to grow its audience 68 Research Industry News Critical thinking for researchers 38 Five behaviors to help MR evolve 71 Calendar of Events page 73 Index of Advertisers 34 74 Before You Go… page Quirk's Marketing Research Review 4662 Slater Road | Eagan, MN 55122 Quirk’s Marketing Research Review ADVERTISING SECTION 58 651-379-6200 | www.quirks.com August 2017 15 Top Hispanic Volume XXXI Number 8 Research Companies www.quirks.com Publisher • Steve Quirk
[email protected] | x202 Editor • Joseph Rydholm ON THE COVER
[email protected] | x204 Digital Content Editor • Emily Koenig 26 Breaking the career bubble
[email protected] | x210 Today’s MR jobs are expanding Circulation Manager • Ralene Miller traditional roles 38 Don’t jump to conclusions
[email protected] | x201 By Kathryn Korostoff Critical thinking for marketing Production Manager • James Quirk researchers
[email protected] | x206 By Terry Grapentine Directory Sales • Ilana Benusa CASE STUDY
[email protected] | x213 44 Doing the coolhunters one better V.P.