ISSN 2229-5984 (P) 2249-5576 (e) Users' Perception towards the Facilities, Resources and Services with Reference of the Selected Newspapers Media Libraries of Karnataka State (India) Sarojadevi. K*, Padmamma. S** and R.H.Walmiki***
To Cite: Sarojadevi, K., Padmamma, S. & Walmiki, R.H. (2018). Users' perception towards the facilities, resources and services with reference of the selected newspapers media libraries of Karnataka State (India). International Journal of Information Dissemination and Technology, 8(4), 215-219.
ABSTRACT
*Assistant Librarian Effective library management leads to produce efficient, accurate and enhanced service to their users. Today's advanced technology trends redefined library terms Prof. S S Basavanal Library and are refining digitalization of information resources for quick and effective Karnatak University enhanced services. The purpose of this paper is to describe the findings of a survey Dharwad, Karnataka about users' perceptions of services given by library professionals regarding digital resources management with reference of the selected media libraries of Karnataka **Professor, state (India). The primary objective of the survey was to obtain feedback from users ***I/c University Librarian on their perceptions of digital library services and to insist suggestions for efficient DLIS, Kuvempu University and timely service. Jnana Sahyadri, KeyTerms: User Perception, Media Library, Digital Resources, Media Library Services, Shankaraghatta Special Library Collection. Shivamogga, Karnataka
Corresponding Author Sarojadevi, K. NTRODUCTION saroja.kumbargoudar@gmail. I com Present technological trends is an impact gazettes, press releases, government on traditional library and are in a process of p u b l i c a t i o n s , b r i e f i n g d o c u m e n t s , converting digital library and are redefining multimedia and animated clips, videos and the terms of the library collection and audio clips and photos. Newspapers are still managing collections. Technological the most iconic outlet for news and other trends made a tremendous advancement types of written communication; however, in reference resources of a library. However, telecast channels are popular to broadcast not only academic libraries changed their the instant happening of events of every outlook to digital but also special libraries c o r n e r o f t h e g l o b e . M a s s m e d i a like media libraries. Basically, digital organisations record, broadcast, print and TIME LAG information resources made users burden publish stories of events that are of into the simple and timely environment. importance to the society at any given Received on : 11.01.18 A c a d e m i c l i b r a r i e s a r e g r a d u a l l y time. They are authoritative and credible cultivating digital resources like E-Books, E- Revised on : 11.11.18 records of the significant issues and events database, and E-thesis etc. Special libraries as and when they occurred. They provide Accepted on : 10.12.18 like newspapers mass media libraries, excellent memories of a country's historical Telecast media libraries and All India Radio events and landmarks. They are sources of Stations tape media libraries are turning visual and textual evidence useful to Online Access their faces towards the digitalization of s t u d e n t s , r e s e a r c h e r s , j o u r n a l i s t s , www.ijidt.com existed analogues reference collections to administrators, lawyers, politicians and the digital information resources, recently larger society. DOI available resources are now available in L o u T h o m a s i d e n t i f i e s r e a s o n s f o r 10.5958/2249-5576.2018.00045.6 born digital form. Almost all newspapers are establishing Newspaper libraries as follows: QR Barcode now available in e-paper form, almost telecast media libraries broadcasting born l Centralization of resource access to digital form of information and All India both traditional and new information radio media libraries already audio clips skills of libraries; which are in digital form. l Provision of background information Media libraries; an overview for new stories; and The Need of library in Media Organisations l Accuracy in reporting and editing; saving the time of reporters and editors The media library allows access to reports, and recycling of information. International Journal of Information Dissemination and Technology | October-December 2018 | Vol. 8 | Issue 4 215 10.5958/2249-5576.2018.00045.6 Special Collections of Media Libraries available features they are willing to give up2. Media libraries are special libraries, different in nature of Duncan, Ross conducted a survey of library users for the working, collections, information seeking behaviour paper titled “e-books and beyond: Update on a survey of compared to academic libraries. In academic libraries library users. ” In April 2010 a survey was sent electronically to information aspirants are more in numbers; information 40,000 members of Sunshine Coast Libraries to ascertain their resources are open access for all academicians, use of e-books. This was followed in April 2011 by a survey to researchers, students and other information users. However, identify changes in the electronic behaviour and in the media library's collection will be prepared by their own expectations of library members. The results indicate a high information generated from their news production and level of interest in e-books and e-audio books, and a strong events happenings of the day to day publishing or interest in emerging technologies such as iPhones, iPads, and broadcasting. They maintain confidentiality with regard to Kindle. These trends present public libraries with the accessing of information, policies are restricted to their own challenge of advocating for and rapidly growing their virtual organization users only and Inter Library loan facility is nil due offerings and becoming effective advisers to their users to confidentiality of information resources. The access to about such emerging technologies and their capabilities3. information resources is for authenticated users only. The Faranak Mohsenzadeh, Alireza Isfandyari Moghaddam, a Media library collection includes the digital form of audio, paper entitled “Perceptions of library staff regarding video clips, multimedia clips, documentaries, government challenges of developing digital libraries: The case of an publications, political browsers, gazettes, reports, photos Iranian university", found that the most important difficulties albums, newspaper archives, radio and television scripts, are the lack of suitable equipment and untrained personnel4. patents, advertisements, film strips CD's etc. It is to be noted that most of the media organisations used Library Kannappanavar, B.U. & Swamy, H.C. explores that the User automation software are E-lib, media manager, quark media perception and opinion towards the Audio and Visual express. Services in Agricultural Science University Libraries in India with special reference to South India: “An Evaluative Study”. l Users of Media Libraries User Perception and Opinion towards the Audio and Visual Users are the precious customers of the library organization. Services in Agricultural Science University Libraries in India Users of the media libraries are permanent employees of the with Special Reference to South India: “Audio-Visual media organization. In media organization library services materials are playing a dominant role in the present day offered to internal users. All information available in the society so also in the libraries too. It is the prime duty of the internet resources is not authentic. The information found concern authorities to select and access the relevant A-V today may not be found after some time. That is what is materials for the benefits of the user community. But while termed web decay. It leads to a lot of confusion in situations looking into the data provided by the users of the agricultural like historical facts reporting in a media organization. So science universities reflects the present situation in the generally, in newspaper organization Reporters and Editors libraries. It is far from satisfaction. Hence it is suggested that are most regularly visiting the library of their media the concern authorities may take necessary steps to select organization for writing reports based on events occurrences and access the relevant A-V materials for the benefits of their by comparing previous records and facts verifications and respective users”5. generating truth based reports. Sub-editor and copy editors Krishnan Jayaja explained types of storage for media are also visiting regularly for the same purpose. In Telecast resources, preservation and achieving of media resources, media libraries main users are Programme-executives, classification and cataloguing of media resources as well as cameramen, interviewers, video editors and management management of media resources in paper entitled “Media staff who are most regularly visiting their libraries to extract resources collection organization and management-An information. So media library services are only restricted to overview”. Also concluded, “All library professionals will have media organisations, internal users. to gear up and keep pace with the changes in information LITERATURE REVIEW communication technology” he also suggested that “As a library professional adapt the modern technological Mohamed Haneefa, has conducted an analysis to methods of handling information access and retrieval. The investigate the application of infor mation and user should have access to information anytime and communication technologies in special libraries in Kerala, anywhere6. and explores in his research paper entitled “Application of information and communication technologies in special Statement of the Problem libraries in Kerala (India)” “ICTbased resources and services The essence of the introduction of the media libraries in were not reaching the users to the expected extent”. It is also Karnataka state is basically to provide in-house collections of found that “The ICT based resource used by the largest digital resources to staff in order to bridge the work and percentage of the users was the email. Most of the libraries digital divide to enhance better news production and were hampered by lack of funds, lack of infrastructure, and infrastructural development and to provide fact-based lack of skilled professionals to embark on automation of all resources for effective report writing and editing. However, library management activities and application of ICT. A good the quality of media library service impacts on newspapers number of the library users were not satisfied with the effectiveness and efficiency. So here type of collection, ICT application of ICT in their libraries and indicated “inadequate infrastructure and library services, library staff co-operation ICT infrastructure” as their major reason for dissatisfaction. while providing information resources are measured by They proposed a variety of measures of formal orientation media library user's feedback through structured and training on ICT to become more effective users”1. questionnaires and simple interview. This study was Kenneth W. Berger & Richard W. Hines wrote in “What does approached on selected Karnataka state popular mass the user really want? The library user survey project at Duke media organisations media libraries namely, daily University” current library usage, respondents commented newspapers Samyuktha Karnataka (Kannada), Indian on information seeking and retrieval in the next century, what Express (English), Kannada Prabha (Kannada), Prajavani features they want to see available, and what currently (Kannada) and Deccan Herald (English) to find out the
216 International Journal of Information Dissemination and Technology | October-December 2018 | Vol. 8 | Issue 4 10.5958/2249-5576.2018.00045.6 7 quality of service provision . OBJECTIVES Brief Introduction and Profiles of Media Organisations under l To study the usage of media library in various media Study organizations under study Newspapers provide present incidents information and a l To know the frequency of visit and the services delivered complete picture of the country's social, economic, political, by media librarian to their users science, technology, education and artistic life. They are the l reflections of the society. The basic objective of a newspaper To investigate the facility of information resources of a library or “morgue” is to act as a source of information media library required by the reporting, editorial, administrative and l To study ICT infrastructure in a media library to give better management departments of a newspaper organization. services Samyuktha Karnataka “Samyukta Karnataka is considered METHODOLOGY one of the prominent ones. Mahare Hanamathraya, a renowned literary person and a great journalist, started the A structured questionnaire was designed to collect the newspaper in the year 1929 and it was published by 'Loka required information and was given to only limited users Shikshana Trust'. Samyukta Karnataka is the people's (Three numbers form each mass media organizations, have newspaper especially for the people of North Karnataka. less number of users or reports and are location-based And the way Kannadigas have nursed, nurtured and made it distributed) the media library. The data was collected their family newspaper is indeed unique. Karmaveera a through personal interview of the mass media professionals weekly and Kasthuri, a monthly are also published from this for detailed and authentic information also. The data so group. Karmaveera was started in the year 1924 and Kasturi collected was presented in the form of tables. in the year 1956”8. DATA ANALYSIS Kannada Prabha Kannada Prabha has won the significant m Users of Media Libraries and the Frequency of Visits Karnataka Media Academy award for the Best Designed Newspaper successively for three times since the inception of Various media library users based on their designation are the award in the year 2005. Prajavani started on November 4, found is table1. It is noted 60% of the trainees are regularly 1967, with only one edition in Bengaluru, today this visiting and 40% are occasionally visiting the media library newspaper, headquartered in Bengaluru is spread across the media library to extract information. The highest visit is for the state with 5 other publication centers viz. Gulbarga, most regularly by reporters 40%. Editors of the various media Mangalore, Shivamogga, Hubballi, Belagavi and Kalaburgi. organization are regularly, 30% occasionally and the same numbers are rarely visiting their organization's media library. Prajavani is the oldest Kannada- language broadsheet daily 60% of the sub-copier or copy-editors visit regularly, 30% of newspaper published in the Indian state of Karnataka. It has them occasionally and 10% are rarely visiting the library. 70% a readership of over 2.5 million, bivalve of being one of the of the program-Executives are rarely visiting the library largest circulated newspaper in the state. Prajavani was because they are higher priority staff and visit the library only founded in 1948 in Bangalore by K. N. Guruswamy, local when critical reporting work to be verified. The 20 % of businessman in Bangalore. The Printers (Mysore) Pvt. Ltd. The cameramen are visiting regularly, 50% of them occasionally company which owns the newspaper, continue to be and 30% of them are rarely visiting the library to get a privately held by a member of the founding family. photograph of the required event, personality or objects. Deccan Herald every day Deccan Herald touches the lives of the people of Karnataka. Today he daily shapes the Table 1: Users of Media Library and Frequency of Visits opinions and directs their actions. Deccan Herald was born Media Library Most Regularly Occasionally Rarely Total 54 years ago when the first edition hit the streets on June 16, Users Regularly 1948. The newspaper was a reflection of the optimism and a Trainees 0 (0) 12 (60) 8 (40) 0 (0) 20 voice of the aspirations of a newly independent nation. Reporters 8 (40) 0 (0) 12 (60) 0 (0) 20 Proud of its regional moorings and responsive to global Editors 0 (0) 8 (40) 6 (30) 6 (30) 20 Sub/copy Editor 0 (0) 12 (60) 6 (30) 2 (10) 20 changes, Deccan Herald is Karnataka's guide to the times Program-Executives 0 (0) 2 (10) 2(10) 14 (70) 20 we live in. Karnataka and Bangalore hold a special place in Management staff 0 (0) 4 (20) 6 (30) 10 (50) 20 the newspaper's scheme of things, but its coverage of Marketing staff 0 (0) 4 (20) 10 (50) 6 (30) 20 national and world happenings is equally comprehensive Cameramen 0 (0) 4 (20) 10 (50) 6 (30) 20 and analytical. Deccan Herald is also the voice of the poor Circulation staff 0 (0) 6 (30) 10 (50) 4 (20) 20 and the underprivileged. On its agenda is a relentless Administrative staff 0 (0) 6 (30) 10 (50) 4 (20) 20 campaign against corruption and advocacy of pro- e n v i r o n m e n t e c o n o m i c d e v e l o p m e n t . m Deccan Herald's several zoned editions serve to cover local Availability of Library Resources news in greater detail and to highlight the developments in As already explained mass media library collections are these areas, thus being in touch with readers in every region entirely different and are listed below; of Karnataka. It is clear from the above table that 80% of the users said Indian Express is the English language Indian daily photo albums, newspaper clippings database, are very newspaper. It is published in Mumbai by Indian Express group much essential and are opted as “absolutely adequate”. In in 1999, eight years after the group's founder Ramnath the second position the adequate usage of Government Goenka's death the group was split between the family publications is 100% users, 60% of users prefer Reports, Govt. members. The southern edition taking the name “The New Planning, video cassettes and still photographs. The overall Indian Express” while the northern editions based in Mumbai, 27.60% of the users opted as absolutely adequate for all retaining the original 'Indian Express' name with “The prefixed information resources collection, 37.17% of the users said all to the title. It is believed to be sympathetic to the Indian information resources used in the table is adequate. Only National Congress. overall 15.21% of the users expressed that the available resources are inadequate.
International Journal of Information Dissemination and Technology | October-December 2018 | Vol. 8 | Issue 4 217 10.5958/2249-5576.2018.00045.6 Table 4: Purpose of Visiting to Library by Users Table 2: Users Opinion of Different Library Sources Adequate Availability Purpose of Most Regularly Regularly Occasionally Rarely Total
Information Electronic/ Writing an editorial 6 (30) 7 (35) 5 (25) 2 (10) 20 tal o
Digital collection T Audio/Video for editing Slightly adequate
Adequate Adequate Absolutely work 6 (30) 9 (45) 1 (5) 4 (20) 20
Inadequate Writing reports Reports 4 (20) 12 (60) 4 (20) 0 (0) 20 4 (20) 14 (70) 2 (10) 0 (0) 20 Broadcasting purpose Patents 4 (20) 4 (20) 4 (20) 0 (0) 6 (30) 15 (55) 3 (15) 20 8 (40) 20 Writing stories Photo Albums 16 (80) 4 (20) 0 (0) 0 (0) 20 4 (20) 0 (0) 10 (50) 6 (30) 20 Writing on sports Current Journals 8 (40) 8 (40) 0 (0) 4 (20) 20 0 (0) 4 (20) 8 (40) 8 (40) 20 Locating photographs Popular Magazines 4 (20) 4 (20) 4 (20) 8 (40) 20 7 (35) 7 (35) 3 (15) 3 (15) 20 General Knowledge Bound Volume Journals 0 (0) 4 (20) 16 (80) 0 (0) 20 8 (40) 6 (30) 3 (15) 3 (15) 20 Audio/Video clips Maps/ Atlas/Globes 4 (20) 3 (15) 3 (15) 9 (45) 5 (25) 20 0 (0) 8 (40) 8 (40) 20 Newspaper Clippings/ For verification of facts 3 (15) 9 (45) 7 (35) 1 (5) 20 Clipping database 16 (80) 4 (20) 0 (0) 0 (0) 20 Grand Total 41 (20.5) 65 (32.5) 63 (29.5) 35 (17.7) 200 Government Publications 0 (0) 20 (100) 0 (0) 0 (0) 20 The Table 4 shows the purpose of information required by the Government Planning / media library users. It is found that for writing editorial and Statistics, Reports 0 (0) 12 (60) 8 (40) 0 (0) 20 audio/video for editorial work the users opinioned 7% and 9% Political Brochures 7 (35) 11 (55) 0 (0) 2 (10) 20 regularly followed by 6% as most regularly. It is found that the E-books 0 (0) 0 (0) 0 (0) 20 (100) 20 14% of the users visit regularly for writing reports. For the Papers achieve 10 (50) 10 (50) 0 (0) 0 (0) 20 broadcasting purpose, only 15% of users visit occasionally. CD / DVD s 12 (60) 8 (40) 0 (0) 0 (0) 20 Photographs play an important role in media now a days Microfiche 12 (60) 8 (40) 0 (0) 0 (0) 20 hence for locating photographs 7% of them visit regularly 20 Microfilm and most regularly. For verification of facts, the users visit 9% 0 (0) 0 (0) (100) 0 (0) 20 regularly and 7% occasionally to their libraries. With regard to Audio Cassettes 4 (20) 8 (40) 8 (40) 0 (0) 20 General Knowledge, 8% of the users visit most regularly and Video Cassettes 0 (0) 12 (60) 8 (40) 0 (0) 20 6% as regularly visit the library. Radio and Television scripts 0 (0) 4 (20) 4 (20) 12 (60) 20 m ICT Infrastructure Still photographs 12 (60) 8 (40) 0 (0) 0 (0) 20 ICT infrastructure is the backbone of the present library Film strips 4 (20) 12 (60) 4 (20) 0 (0) 20 system. Librarians now days convert information resources Documentaries ,Feature Programmes Press releases, into Digitized form and preserve it in Server, or preserved in News Bulletins and scripts 10 (50) 10 (50) 0 (0) 0 (0) 20 CD/ DVD s. In case of media library, all information resources Database(Full Text) 0 (0) 0 (0) 1 (5) 19 (95) 20 and everyday happenings are stored in digitized form in the Grand Total 127 (27.60)167 (37.17) 89 (20) 77 (15.21) 460 server. With help of media manager or quark express automation tool librarians serves the information resources to m Library Service in Newspapers Media Libraries the user. It is helpful since all-region multicity versions as well as different language newspaper published at a time. So, Table 3: Newspapers Media Library Services Provided To the Users Server is unique and essential located in headquarters of newspapers organization media library. Library professionals preserve information resources, and user access information
Library Services from various locations using authenticated login and otal T
Slightly password. adequate Adequate Adequate Absolutely Inadequate Table 5: ICT Infrastructure Newspaper Clippings 8 (40) 12 (60) 0 (0) 0 (0) 20
Reference service 12 (60) 8 (40) 0 (0) 0 (0) 20 Referral service ICT-Infrastructure 8 (40) 3 (15) 6 (30) 3 (15) 20 lightly Total S Adequate Adequate Absolutely Adequate
Microfilming 8 (40) 9 (45) 2 (10) 1 (5) 20 Inadequate
Translation 0 (0) 0 (0) 12 (60) 8 (40) 20 Servers 8 (40) 8 (40) 4 (20) 0 (0) 20 Audio/Video clips 10 (50) 6 (30) 0 (0) 4 (20) 20 Clients / Workstations / Desktops 11 (55) 5 (25) 2 (10) 2 (10) 20 Photographs 16 (80) 4 (20) 0 (0) 0 (0) 20 Lap -top/Net book /Tablet Reprographic service PCs’ 3 (15) 11 (55) 3 (15) 3 (15) 20 5 (25) 7 (35) 4 (20) 4 (20) 20 67 49 24 20 Desk Jet Printers 0 (0) 0 (0) 16 (80) 4 (20) 20 Total (41.88) (30.62) (15) (12.5) 160 Laser Printers 11 (55) 9 (45) 0 (0) 0 (0) 20 Printer cum photocopier 1 (5) 15 (75) 2 (10) 2 (10) 20
The above table shows, various library services provided to Barcode reader 0 (0) 0 (0) 16 (80) 4 (20) 20 users. It is observed that the reference service 60% and Scanners 8 (40) 8 (40) 0 (0) 4 (20) 20 UP S photographs locating services 80%, audio and video clips 8 (40) 12 (60) 0 (0) 0 (0) 20 service 50% are absolutely adequate. However, 41.88% of Digital Object identifiers 0 (0) 0 (0) 0 (0) 20 (100) 20 the users expressed absolutely adequate of all types of Digital cameras 9 (45) 7 (35) 4 (20) 0 (0) 20 services. 60% users opinion on translation service is slightly CC cameras 5 (25) 10 (50) 1 (5) 4 (20) 20 adequately because only few and popular newspapers are Bar-code printer 0 (0) 6 (30) 10 (50) 4 (20) 20 Multimedia Workstation 0 (0) 16 (80) 4 (20) 0 (0) 20 publishing in both Kannada and English versions of CD-Net / Stand (CD Tower) newspapers and 15% of the total user's opinion are all above- 6 (30) 14 (70) 0 (0) 0 (0) 20 LCD Projector 3 (15) 4 (20) 3 (15) 10 (50) 20 mentioned services are slightly adequate. Networking accessories 0 (0) 0 (0) 16 (80) 4 (20) 20 m 73 125 81 61 Purpose of visiting the library by users Grand Total (21.47) (36.74) (23.82) (17.94) 340
218 International Journal of Information Dissemination and Technology | October-December 2018 | Vol. 8 | Issue 4 10.5958/2249-5576.2018.00045.6 The table shows that 80% of the users opted server facility is publication with particular subject columns of newspapers essential, 40% of the users said it is absolutely adequate and and their supplements like story writing, writing on sports, adequate. Over 75% of media libraries are computerized General knowledge, previous election results for prediction and 55% of the users opted. 80% of users expressed scanner and comparison while report writing and writing of famous facility is essential, 40% of users expressed it is absolutely editorial report on birthday of a famous national or adequate and 40% is it is adequate. Barcode printers and international personality use bibliography of famous digital object identifiers are not much used by media library. personalities. So, the overall opinion of all ICT infrastructure shows that 21.47% of the users expressed as absolutely adequate, REFERENCES 36.74% of the users expressed adequate, 23.82% of the users 1. Mohamed, H. (2007). Application of information and expressed slightly adequate and only 18% of the users communication technologies in special libraries in expressed inadequate. Kerala (India), Library Review, 56(7), 603-620, doi: 1 0 . 1 1 0 8 / 0 0 2 4 2 5 3 0 7 1 0 7 7 5 9 9 9 INDINGS ND ONCLUSION F A C (http://www.emeraldinsight.com/doi/abs/10.1108/0024 The results of the survey indicated that users have different 2530710775999) perceptions with regard to their media libraries and that they 2. Kenneth W. Berger & Richard W. Hines, (1994). What does tend to use the services for more than one work at a time. the user really want? The Journal of Academic Overall, there is a positive attitude towards media library Librarianship, 20(5-6), 306-309. collections, ICT infrastructure provision, various services and how media library service are different from the academic 3. Duncan, R. (2011). Ebooks and beyond: Update on a library and finally usage and purpose of the information survey of library users. Australasian Public Libraries and resources. But the survey also underlines that users often do Information Services, 24(4), 182-193. Availability
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