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Airports Turning to Supply Chain Management

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Airports Turning to Supply Chain Management CSCO_0808103_Premium_N5_VA Belge.qxp:Mise en page 1 3/10/08 17:26 Page 1 PREMIUM CSC'S MAGAZINE N° 005 / AUTUMN 2008 / WWW.CSC.COM/BE / SOUTH & WEST EUROPE AIRPORTS TURNING TO SUPPLY CHAIN MANAGEMENT IDENTITY MANAGEMENT / CSC WORKING ALONGSIDE EUROPEAN GOVERNMENTS PAGE 22 CAREER MOBILITY – A NEW ISSUE FOR HUMAN RESOURCES / INTERVIEW WITH ANNE MARION-BOUCHACOURT, SOCIÉTÉ GÉNÉRALE HR DIRECTOR PAGE 24 CSCO_0808103_Premium_N5_VA_Belge.qxp:Mise en page 1 7/10/08 15:22 Page 2 CONTENTS NEWS FEATURE TRENDS 4 Brand positioning CSC unveils 8 Airports: turning to supply chain 20 Putting the brakes on customer its new brand / IT outsourcing management churn and marketing burn Renewed contract with global How can complex airport procedures The “Business Gain rail leader be made to flow smoothly in order From How You Retain” study to satisfy passengers? 5 CSC cycling CSC sees yellow 22 The key challenges of identity in the Tour de France / The Financial 12 Air France Industries optimises and access management Executives survey Data quality/ aircraft on-wing maintenance CSC working alongside european information integrity cited as top Since 2003 Air France Industries has been governments technology issue / Strategic supplier planning the construction of a new group CSC among five suppliers maintenance building at Roissy airport to work on the UK National Identity to improve on-wing maintenance. Scheme This construction project rapidly became a major industrial project 5 12 24 6 Direct Debit Way New solutions EXPERIENCE FACE-TO-FACE for SEPA / Financial management CSC partners with vacature Vlerick Winter 14 BHP Billiton 24 Anne Marion-Bouchacourt, Academy / Omnilocation suite Underground traffic system Société Générale HR Director Increased visibility helps efficiency improves mine safety Career mobility – a new issue for human and security resources 16 DIRECTV 7 Traffic management Speed freaks Growing after supply caught on camera / Olympic Games chain makeover VIEWS Medals and high emotion for CSC athletes 18 Virgin Money US 26 Getting ready for innovation Improving its customer-facing Innovation itself is already complex web site to change the face enough, but organising innovation of lending can be very tricky, especially given the personal nature of innovative ideas… FOR MORE INFORMATION: WWW.CSC.COM/BE PREMIUM Silver Top Com 2008 in the “External Magazine” category — Autumn 2008, N° 5 / CSC, COMMUNICATIONS DEPARTMENT: 10 place des Vosges, 92072 Paris La Défense Cedex, www.csc.com. DIRECTOR OF THE PUBLICATION: Claude Czechowski. EDITOR-IN-CHIEF: Megan Shaw. REGIONAL CONTENT COMMITTEE: AUTUMN 2008 AUTUMN Grégory Cann, Stefania Di Cristofaro, Susana Garcia, Montserrat Martinez Zacarias, Isabelle Wintmolders. CONTRIBUTORS TO THIS EDITION: Rui Barbosa, Xavier Barrier, Sérgio Bastos, Stéphane Berthier, Alexander Black, Coralie Bonnet, Laurent Bourdery, Camilla Brazzelli, Marques da Costa, Stefania Di Cristofaro, Kobus Du Plessis, Lode Fiey, Daniel Frauman, Pierre Kalfon, Jérémie Korenfeld, Christophe Lienhard, Hélène Marquette, Arjen Mollee, Jean-Pierre Montal, Ecaterina Panu, Xavier Pavie, Francesca Petrucci, Frédéric Pichard, Liliane Rodrigues, / CSC Lidia Scarpelli, José Luis Simón, Quitéria Soares, Stéphanie Tostivint, Alessandro Valletti Borgnini. PHOTOS: Manuel Lagos Cid, BHP Billiton, Tim de Waele, Bombardier, Jean-Marie Liot, UKVisas, STEN, Air France, Montserrat Martinez Zacarias, UDIFAR, DirecTV, Virgin Money, Lester Lefkowitz/Erik Isakson/Angelo Cavalli/James Lauritz/Getty Images, Michel Labelle, Ostseefoto, Michel Urtado; PRINTED BY: Drifosett, av. Georges Henri, 450 1200, Brussels, Belgium. DESIGN-PRODUCTION: . Opinions expressed by contributors are their own. Reproduction in whole or in part without written permission is strictly prohibited. PREMIUM 2 CSCO_0808103_Premium_N5_VA Belge.qxp:Mise en page 1 3/10/08 17:26 Page 3 EDITORIAL A BUSY SUMMER SEASON One economic sector where the expression “summer break” certainly does not apply is air travel. As fares become more and more economical, travellers are frequently opting to fly. Faced with this influx of passengers, airlines must take up two main challenges: to guarantee that the passenger travelling experience flows smoothly and comfortably, while at the same time ensuring a high level of supervision and safety. IT systems play a key role in this complex equation, both in coordinating the activities of the various players and in tracking objects through RFID technology, for example. This edition of Premium will explore how, in the age of the hub, airports must increasingly adopt a logistical vision and think in terms of common procedures and no longer just in terms of juxtaposed professions. This summer the athletes belonging to CSC teams did not take a break either. Quite to the contrary. Team CSC was magnificent in winning the most recent Tour de France thanks to the performance of Carlos Sastre and his teammates. During the Olympic Games held in Peking, Fabian Cancellera of Switzerland (Team CSC) won the gold medal in the time trial race, beating Gustav Larsson, another Team CSC athlete. Finally, we are also very proud of the success shared by CSC and students during the “Tour de France à la voile” yachting race. CSC was kept busy this summer by the launch of its new brand identity. Repositioning of this scale is always a delicate exercise. Striking the balance between the company’s fundamentals and the need for innovation is both subtle and indispensable. We believe that we have found the right formula with CSC's new branding and we hope that you will be pleased by our new identity. Please do not hesitate to pass along your suggestions, impressions and comments, particularly on Premium’s new layout, which reflects our new identity. Enjoy your reading! CLAUDE CZECHOWSKI PRESIDENT AND CEO SOUTH & WEST EUROPE PRESIDENT, GLOBAL BUSINESS SOLUTIONS, EMEA ABOUT CSC 2008 AUTUMN WITH APPROXIMATELY 90,000 EMPLOYEES, CSC IS A LEADING GLOBAL INFORMATION TECHNOLOGY SERVICES COMPANY. CSC’S MISSION IS TO PROVIDE CUSTOMERS IN INDUSTRY AND GOVERNMENT WITH SOLUTIONS CRAFTED / CSC TO MEET THEIR SPECIFIC CHALLENGES AND ENABLE THEM TO PROFIT FROM THE ADVANCED USE OF TECHNOLOGY. CSC PROVIDES INNOVATIVE SOLUTIONS FOR CUSTOMERS AROUND THE WORLD BY APPLYING LEADING TECHNOLOGIES AND CSC’S OWN ADVANCED CAPABILITIES. THESE INCLUDE SYSTEMS DESIGN AND INTEGRATION; IT AND BUSINESS PROCESS OUTSOURCING; APPLICATIONS SOFTWARE DEVELOPMENT; WEB AND APPLICATION HOSTING; AND PREMIUM MANAGEMENT CONSULTING. CSC REPORTED REVENUE OF $16.5 BILLION FOR THE 12 MONTHS ENDED MARCH 28, 2008. 3 CSCO_0808103_Premium_N5_VA Belge.qxp:Mise en page 1 3/10/08 17:26 Page 4 NEWS BRAND POSITIONING CSC UNVEILS ITS NEW BRAND When CSC launched the strategic growth initiative Project Accelerate in May 2007, investing in CSC’s brand was announced as key to supporting the five strategic growth initiatives. After an intensive exercise involving representatives from CSC’s strategic client base, employees and management, led by one of the global leaders in branding, Interbrand, CSC unveiled the repositioned brand internally on May 29th 2008. The internal brand launch took the form of a series of “follow-the-sun” events around the globe, starting in Australia and ending at CSC’s new global headquarters in Falls Church, near Washington, in the United States. At those IT OUTSOURCING events, employees learned about CSC’s new positioning, RENEWED CONTRACT the strategy behind it and the creative expression that will help WITH GLOBAL RAIL LEADER bring it to market. In addition to a new logo and a bold SC has renewed its outsourcing services. These include said André Navarri, president and unexpected design scheme, Cinformation technology desktop, service desk, network and of Bombardier Transportation. we also formally changed outsourcing agreement application management services “We are pleased to extend our name to CSC, dropping with Bombardier Transportation, for more than 20,000 users at our relationship with Bombardier,” Computer Sciences Corporation an operating group of Bombardier sites across 33 countries around said CSC Chairman, President from all communications except Inc. The new seven-year, $1.2 billion the world. In addition, CSC and Chief Executive Officer where legally required. CSC’s choice contract, which has an incremental will now provide overall integration Michael W. Laphen. “Our global to unveil the brand internally first value of approximately $944 for service ticket tracking and IT services expertise and was deliberate. Our employees are million, is an extension and reporting, which will enable legacy of experience in the AUTUMN 2008 AUTUMN our key asset so giving them the expansion of services that began end-to-end service management manufacturing and transportation chance to engage in this important under a 2002 contract that was across Bombardier’s IT environment. industries position us well / CSC step in CSC’s history before valued at $700 million over seven “This renewed agreement with to help Bombardier achieve launching externally was critical. years. Under the new agreement, CSC will ensure that our employees its business goals.” CSC will continue to provide have quality IT services and PREMIUM CONTACT Bombardier Transportation with support, 24 hours a day, 365 days CONTACT 4 MEGAN SHAW // [email protected] a full range of infrastructure a year from anywhere in the world,” JERRY MCCROHAN // [email protected] CSCO_0808103_Premium_N5_VA Belge.qxp:Mise en page 1 3/10/08 17:27 Page 5 CSC CYCLING STRATEGIC SUPPLIER
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