2021 eCommerce Calendar
All the information , tips and blogs you need in the new year
January
January 1 | Event January 13 | Event January 15 | Event
Have a logo you are proud of? Show the world National Hat Day is quite a niche celebration in and tell the story of how your design was the US. Whether you sell fedoras, caps, beanies, created. or berets; it’s the perfect excuse for a flash sale!
New Year’s Day National Sticker Day National Hat Day
Click to read more How to Increase CTR Event Retail trends
With food-focused holiday In 1878, John Wanamaker, a Many people like to start their new celebrations and New Year’s department store owner from year with an “electronic treat” (many resolutions, January is the most Philadelphia, introduced “white times in prep for the Super Bowl). popular month for buying gym sales”. He made huge discounts on Pushing TVs, soundbars, and home memberships. Why not highlight your bed linens. The tradition still lives cinema systems is a great way to gym wear on Google and Bing with on today and has been extended to generate quality traffic! fully-optimized PPC ads? bedding, linens, towels, and more!
January Sales Fitness Focus Bedding and linens TVs and Electronics
HD MOVIES February
Click to read more The ultimate selling guide February 2 | Event February 7 | Event February 14 | Event
Groundhog Day Super Bowl Sunday Valentine’s Day
Click to read more AliExpress: The Marketplace you can’t ignore February 12 - 17 | Event Strategy Retail trend
During Chinese New Year’s celebrations, Preparation is key. Many of the biggest With spring just around the corner, now factories and suppliers close for weeks retailers ensure their Summer sales is the perfect opportunity for one final on end. If your business exports from strategy is confirmed by February. push of your winter stock. Why not China, adapt your strategy to factor in create % discounts or even discounts the changes caused by the Chinese New when purchasing multiple items? Year.
Confirming Summer End of season Chinese New Year Sales Strategy (winter fashion)
March
March 14 | Event March 17 | Event March 20 | Event
St. Patrick’s Day is a huge deal in Ireland, the UK, and many states in the US. Shoppers are looking for anything green they can wear or decorate their homes with. And using Channable you can create PPC campaigns based on color!
Mother’s Day UK St. Patrick’s Day First Day of Spring
Retail trends
March is usually the month the sun begins to shine a little Spring is the season of new life! It is also the season where brighter. Which can only mean one thing… Barbecues! fashion very often reveals new trends and ideas for the Whether it’s grills, outdoor furniture, or BBQ utensils; upcoming year. many shoppers will be prepping for the barbecue season.
BBQ prep Spring Fashion
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April
April 1 | Event April 4 | Event April 10 | Event
After Christmas, Easter is the busiest holiday Though Siblings Day isn’t the biggest event on in the Christian calendar. Families are scouring everyone’s calendar, there’s no better excuse for a for meats and veg, confectionery, drinks, sales push targeted at families! decorations, and more. Long weekend trips are also high on the wishlist!
April Fools Day Easter Sunday Siblings Day
April 11 | Event April 25 | Event
If you carry any pet related products, do not miss the chance to bring some awareness to your products and show some love for our furry friends.
National Pet Day Oscars Night
Retail trends
For many companies dotted around the globe, March 31st As flowers begin to bloom outside, the idea of spring is the end of the fiscal year which means taxes! Why not cleaning begins to bloom in every household. A great push office supplies like pens, pencils, folders, booklets, driver of traffic throughout April are cleaning related calculators, and all things useful for a tax return? products. Vacuums, brooms, mops, cleaning products; you name it!
Tax-themed items Vacuum and cleaning stuff
May
May 4 | Event May 5 | Event May 10 | Event
The US and most of Europe (except the UK) celebrate Mother’s Day with gifts for their moms. Focus on promoting your health & beauty, home & garden, and fashion items which prove to be the most popular every year!
Star Wars Day Cinco de Mayo Mother’s Day
May 31 | Event Retail trend
The unofficial start of summer! With the cold days mostly behind us, Observed in the US, this is a day of redecorating the home is high on the agenda rememberance and respect to all those who in May. Shoppers will be searching for the best have served in the Armed Forces. deals on furniture, home & garden, decor, and kitchenware.
Memorial Day Kitchen, Home and Decor
June
June 8 | Event June 14 | Event June 20 | Event
Have a best friend? Flip-Flop day is the perfect opportunity to create For many countries around the world today is the Don’t miss out on this chance to celebrate them! discount campaigns focused on general beach day to celebrate those father figures in our lives. and summer wear. Thank you, dads, for all that you do.
Best Friend Day Flip-Flop Day Father’s Day
June 21 | Event Strategy
Let’s celebrate yoga together Preparation is key. Many of the biggest retailers ensure as it embodies unity of mind their Black Friday strategy is confirmed by June. and body respecting harmony between man and nature.
International Yoga Day Confirm Black Friday Strategy
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July
Click to read more Protest increased CTR by 17% using Channable July 4 | Event July 5 | Event
Independence Day National Bikini Day
July 17 | Event Event Retail trends
Shifting with the lunar cycle, Eid is celebrated It’s that time of the year, summer sales, summer around the world but observed on a different fashion, and the halfway point through the date each year depending on when the moon was calendar. For many regions this may be the sighted. Ask your friends and family how they biggest sales period outside the celebrate or share your plans with others! Holidays. Have you got all the sun tan lotion and hats needed to survive the heat?
World Emoji Day Eid Summer Fashion
August
August 9 | Event Retail trends
Bibliophiles come together End of season sales on outdoor furniture and BBQ Pack up your pens and paper, school is almost in session. to celebrate their love of equipment. The days are growing shorter and it’s time to A busy time for home and office supplies, and computers, literature on Book Lovers start preparing for the busy holiday season. kitchen, and bedding are all popular products for those day. Take advantage by heading off to University. creating campaigns around the most popular books in your catalog!
Book Lovers Day End of summer Back to school
Strategy
Preparation is key. Many of the biggest retailers ensure their Christmas strategy is confirmed by August.
Confirm Christmas Strategy
September
September 1 | Event September 6 | Event
Observed in the US in honor of the workforce, this long weekend is a great chance to advertise some sales and can even be seen as a extra early kick-off to the Holiday season.
First Day of School Labor Day
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October
October 11 | Event October 31 | Event Event
The harvest is here, the nights Break out the scary costumes and candy. Eddie Bauer nearly died of hypothermia on a are getting colder, and family Most modern celebrations of this holiday are in fishing trip in 1935. After barely escaping with his surrounds us. the US, but it has been gaining popularity around life, he vowed to make the best winter coat in the the world. world. Bauer created “The Skyliner”; the world’s first down puffer!
Canadian Thanksgiving Halloween Winter Fashion
November
November 4 | Event November 11 | Event November 25 | Event
On Singles’ Day in 2019, spending hit an all-time An opportinity to be thankful, high of USD $38.4 billion. Happy Thanksgiving to all.
Diwali Single’s Day Thanksgiving
Click to read more The 2020 Black Friday Forecast November 26 | Event
Did you know that in 2020, Black Friday online sales reached $9billion in the US? Despite this astronomical number, 2021 Black Friday sales in the US are still predicted to increase!
Black Friday
November 27 | Event November 29 | Event November 28 - December 6 | Event
In 2011, the US senate unanimously passed a resolution in support of Small Business Saturday to encourage people to bring more holiday spend to small businesses.
Small Business Saturday Cyber Monday Hanukkah
December
December 4 | Event December 15 | Event December 26 | Event
If you haven’t integrated Free Shipping Day into Boxing day, second christmas day, or just a your xmas strategy, you’re missing a trick! It’s one day with family. Whatever you call the 26th of of the highest spending days in the eCommerce December we hope you enjoy it. calendar. Why not free shipping to your online For eCommerce here’s your final store and see how it impacts sales? chance to create some sales and close out the year.
National Sock Day Free Shipping Day Boxing Day
December 14 - 23 | Event December 24 - 25 | Event
The 10 days before Christmas Eve is the peak for last-minute Christmas and New Happy Holidays everyone! The end of the year is for Year’s shopping. Create campaigns around last-minute Christmas deals to make the food, family and sharing gifts with the ones we love. most of the increased traffic.
Last Minute Xmas Shopping Christmas Eve and Day
December 31 | Event
New Year’s day celebrations involve lots of snacks, drinks, and fireworks. Though these are pretty niche, if they are in your catalog, one final flashsale of the year could prove to be extremely profitable.
New Year’s Eve
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