Index
branding, 236–237 apps, creating, 417 • A • contests, 246 Apsalar (website), 419 global networking, 256 Arlington Virginia Computer ABEBooks (website), 28, 349 guerilla marketing, 250–252 Repair, 65 About Me page (eBay), language, 252–253 Arqspin (website), 159 334–337 multilingual sites, 253–255 Art Institute of Chicago, 44 About.com (website), 65, 274 newsgroups, 245 Art-2k.com (website), 66 Absolute Software Corp.’s newsletters, 199–201, ArtFire CompuTrace Plus, 165 240–243 Facebook sales system, Access Market Square paying for, 261 26, 304–305 (website), 92 professional services, 63–64 Far East products, 229–231 accounting salutations, 252–256 website, 81, 220, 230, 355, 358 methods of, 398–399 AES (Automated Export The Artful Home, 218 programs for, 42 System), 193–195 Ask Network, as Internet tools, 397–412 affi liate (Amazon.com), search service, 261 accounting periods, 399 316–319 Ask.com (website), 247 accrual-basis accounting, affi liate ads, 27, 310 ASP (Active Server Pages), 99 compared with cash- affi liate network, 320 ASP (application service basis accounting, 398–399 AICPA (website), 228 provider), 157–160 285 Ad Age, Alfresco, 212–213 ASP (Microsoft Active Server Ad-Aware, 166–167 algorithms, 169 Pages) technology, 84 Adler, David M. (attorney), Alibaba marketplace, 230–231 assets, assessing, 400–401 382, 384 Alibris (website), 349 AssureBuy (website), 180 Adobe (website), 105 AliExpress (website), 231 aStore, 320–321 Adobe Acrobat Reader, 391 alt discussion group, 216–217 AtomZ Site Search Adobe ColdFusion, 99, 155 ALT text, 279 (website), 127 Adobe Dreamweaver, 105, Amazon, 35, 80, 93, 315–321 AT&T (website), 73 117–118, 130, 136–137 Amazon Payments, 188 attachments (e-mail), 76, 206 Adobe PageMaker, 102 Amazon Product Ads, 326 attorneys, 63 Adobe Photoshop Elements Amazon Wireless (website), 75 attributes, 124, 143 (website), 77, 341 American Express, 175–176 auction sales Adobe Quark Xpress, 102 “An American in the building reputations, Adobe Systems Inc. French Languedoc” 331–337 (website), 117 (Vickers), 239 customer service, 342–343 ads, placing on blogs, 27 AngelList (website), 17 eBay, 330–345 AdSense (Google), 20,COPYRIGHTED 310 MATERIAL animating ads, 251–252 PowerSellers, 223–225, 332, ADSL (Asymmetrical Digital announcement lists, 245 343–345 Subscriber Line), 74 antivirus protection, 163–164 preparing sales advertising and publicity. See AOL, as Internet search descriptions, 337–342 banner ads; blogs; also service, 261 AuctionBytes (website), mailing lists; marketing; AOL Shopping, 92 187, 331, 344 SEO (Search Engine Apache, 99 audience, 238–239 Optimization); social applets (Java), 113 author platform, 421 networking application service provider auto-responders (e-mail), about, 235–236 (ASP), 157–160 76, 204–205
330_9781118607787-bindex.indd0_9781118607787-bindex.indd 427427 66/7/13/7/13 44:11:11 PPMM 428 Starting an Online Business For Dummies, 7th Edition
auxiliary storage, 69 BlogAds (website), 27, 310 Business Plan Pro (Palo Alto AVG AntiVirus (AVG Blogger (website), 20, 309 Software), 38, 256 Technologies), 163 BlogPulse, 309 business presence, 109–146 Avira AntiVir Personal blogs. See also specifi c blogs business processes, social Edition Classic about, 18–23, 216, 309, 424 aspect of, 14–17 (H+BEDV), 164 adding ads, 310 business strategy (Amazon), asking for donations, 329 310–311 Buy Box (Amazon), 330 • B • building business with, 27 BuyItSellIt.com. See HighWire choosing hosts, 309–310 Commerce (website) Babylon Mall, 87 Clean Air Gardening, 20, 24, Buzz Marketing with Blogs For back end/back offi ce, 41 276–277, 279–280, 312 Dummies (Gardner), 20 background, 128–129 for customer comments, Backup Exec 2012 (Symantec 138–139 Corporation), 77–78 as marketing strategy, 237 • C • backups, 77–78, 98, 163 opportunities with, 66 bandwidth for online C Corporation, 396 other benefi ts of, 311–312 newsletters, 200 cable modem, 73–74 software for, 94, 98 banner ads CafePress, 86, 157, 360–363 Bloomberg Online Currency about, 54, 247 calendar year, 399 Calculator, 195 cost of, 247–248 Camera+ app, 13 Blueberry Boutique, 30 designing, 248–249 CampusBookRentals Bock, Darren (Wensy.com), as marketing strategy, 236 (website), 61 359 profi ting from others, 250 CAN (Capital Access Banner Generator (Prescient
tag, 269 Network), 17 Code Solutions), 249 Bolt, Jason (owner of Canon PowerShot A2300, 72 Banner Maker Pro Society43), 246, 302–303 CAN-SPAM Act, 52 (website), 249 Bonanza (website), 28, 149, Carbonite (website), 163 Bare Bones Software, Inc., 348, 357 “card-swipe” purchases, 178 102–103 Boutell, Thomas (World cash-basis accounting, BBB Business Seal for the Wide Web FAQ), 199 compared with accrual- Web (website), 150 Box storage software basis accounting, BBBOnline, 164–165 (website), 78 398–399 BBEdit, 102–103 Boyd, Jinele (entrepre- catalogs, creating, 84 Ben and Jerry’s (website), neur), 40 CD-RW/DVD±RW drive, 69 62–63 Boyd, Lucky (online certifi cates, 47, 170–172 Best of the Web (website), 274 merchant), 40, 45, CFR (Cost and Freight), 194 Bettany, Lisa 53, 54, 56 CGI (Common Gateway (photographer), 13 Bplans.com (website), 256 Interface) scripts, 93, 210 Better Business Bureau Bradley, Scott (spammer), 52 Chamandy, Alex (business (website), 150, 165 branding, 236–237 owner), 65 Bezos, Jeff (Amazon Brennan, Tim channel management founder), 329 (ontrepreneur), 61 software, choosing, BIN price (online brick-and-mortar business, 366–368 auctions), 331 compared with Web- ChannelAdvisor, 30, 154, Bing (Microsoft), 35, 254, 259, based business, 201–202 155, 368 272, 275, 289, 294–296 Building Your Business with ChannelGrabber, 367 “Bing: New Features Relevant Google For Dummies chat, for customer to Webmasters” (Hill), 264 comments, 140–141 (Microsoft), 259 business deductions, 411–412 cheap, as product quality, 35 Bing Places, 294–296 Business Insider (website), cheat sheet, for this book, 8 17, 156, 308330_9781118607787-bindex.indd0_9781118607787-bindex.indd 428428 66/7/13/7/13 44:11:11 PPMM Index 429
check-ins, 290–296 Computerworld (magazine), processing orders, 179–180 The Chocolate Farm, 55 163, 218 secure servers, 47, 178–179 Clarity app, 133 CompuTrace Plus (Absolute verifying data, 179 Class 1 Digital ID. See Software Corp.), 165 cropping, 132–133 certifi cates Concept Feedback (website), cross-platform, 419 classifi eds, as marketing 158 Cross-Reference icon, 8 strategy, 236 confi guration fi les, 181 crowdsourcing, 15–16 Clean Air Gardening (blog), 20, connection options, 73–75, CSS (Cascading Style Sheets), 24, 276–277, 279–280, 312 98, 162 106, 145–146 ClearCommerce, 179 consignment, 222–223 CTR (Clickthrough Rate), ClearTran, 189 Constant Contact, 201, 241, 247–248 clip art, 103, 131, 151, 251 244, 423 culture, researching, 34 Clip Art Universe (website), consultants, 63 customer service 131 content, researching, 34 about, 197–198 clipart.com (website), 131 content (website), attracting brick-and-mortar compared close-ups (eBay), 341 customers with with Web-based, 201–202 cloud computing, 71, 78 headings, 120–121, 123 discussion area, 215–218 CNAME, 376 images, 123–124 as eBay seller, 342–343 CNET, 187 KISS principle, 114–115 e-mail, 204–209 CNET Shopper (website), 69 links, 122–123 FAQs, 198–199 CoffeeCup HTML Editor lists, 121–122 forms, 209–211 (CoffeeCup Software), searchability of site, newsletters, 199–201 103, 104 124–125, 127 overseas markets, 215 co-location, 157 site map, 126 personalization of, 212–213 color (website), 128 site navigation, 116–118 reaching customers, comments (customer) tone, 115–116 203–213 about, 136 web page title, 123 RSS feeds, 202–203 chat, 140–141 contests, 246 customers. See also discussion blogs, 138–139 convenient, as product comments, customer eBay, 223 quality, 35 attracting, 113–127, 419 e-mail feedback, 136–137 conventions, explained, 6–7 avoiding confl icts with, Facebook, 303–304 copyright, 131, 389–391 392–393 web page forms, 137–138 cost of web hosting, 100 repeat, 296–297 commercial invoice, 255 coupons, 417 researching, 34 commercial websites, CPC (Cost Per Click), 247–248 tracking, 200 evaluating, 61–62 CPM (Cost Per Thousand), customized, as product Communication Expressway 247–248 quality, 35 (website), 64 CPU (central processing CuteFTP (website), 94 community page (Facebook), unit), 68 CutePDF (website), 201 300 Craigslist, 223, 237, 351–354 Cutts, Matt (Google compelling, as product crawlers, 278 employee), 260, 372, 373 quality, 35 Creating Web Pages For cyberbusiness plan, competitors, researching, 34 Dummies, 9th Edition developing, 38–39 CompostGuide.com (Smith), 101 (website), 24, 280 Creative Commons, 390 computers credit card fraud, 177 • D • choosing, 68–69 credit card merchants, dafont.com (website), 129 equipment deductions, 412 47–48, 159 data opportunities with credit card purchases automatic backups, 98 resources, 6 about, 175–176 storage of, 163 services, 65 merchant accounts, 47–48, updating, 55–56 175, 177–178
330_9781118607787-bindex.indd0_9781118607787-bindex.indd 429429 66/7/13/7/13 44:11:11 PPMM 430 Starting an Online Business For Dummies, 7th Edition
data bit, 169 DoubleClick (website), 250 editors (image), 76–77 database connectivity, 84–85 drop-off store, 225 eGo drives, 77 DBA (Doing Business As), 392 drop-ship, 227, 328 EIN (Employer Identifi cation DCMA (Digital Millennium DShield (Distributed Number), 228 Copyright Act), 389 Intrusion Detection Elance, 43, 422 DDR SDRAM (double data System), 168 electronic commerce, 12–14, rate SDRAM), 68 DSL (Digital Subscriber 32. See also shopping dead site, 372 Line), 74 electronic storefront dedicated server, 157 Dummies.com (website), 191 software, 89 DellOutlet (website), 308 Dwolla, 188 ellipses (...), 371 Denali Flavors (blog), 19 dynamic site, 84–85 e-mail Department of Commerce addresses from web (U.S.), 33 hosts, 97 Department of Financial • E • attaching fi les, 206 Institutions (website), auto-responders, 204–205 EarthLink, 73, 93 393 creating signature fi les, Easyhosting, 91 Departments of Revenue, 228 206–209 Eaton Corp. (website), 71 depreciation, 400 feedback, 136–137 eBay as marketing tool, 52 Description command, about, 12, 29, 79, 80 payments, 182 271–272 About Me page, 334–337 quoting, 206 design, website, 22 auctions, 330–345 software, 76 DHL (website), 190 building reputation, 331–337 e-mail campaigns, 423 Dictionary.com (website), 269 business schedule, 334 eMarketer (website), 33 Digimarc, 391 feedback system, 331–337 Enchanted Hen Productions digital camera, 72 PowerSeller, 343–345 (website), 148–151, 422 Digital ID. See certifi cates sales descriptions, 337–342 encryption, 168–170 Digital Millennium Copyright shipping, 23, 154 end-users, in development Act (DCMA), 389 Trading Assistant process, 15–17 Digital Photography All-in-One Directory, 223 Entrepreneur (magazine), 18 For Dummies, 4th Edition website, 79 equal sign (=), 143 (Busch), 72 eBay Local Shopping equipment Digital Photography For (website), 14 about, 67–68 Dummies, 6th Edition eBay Motors (website), 351 assembling, 39–42 (King and Timacheff), 72 eBay PowerUser’s Bible CD-RW/DVD±RW drive, 69 digital watermarks, 390–391 (Holden), 21–22, 341 computer, 68–69 discount rate, 48, 175 eBay Stores, 344 hard drive storage, 69–71 Discover, 175–176 “eBay’s Allure Is Going, image capture devices, 72–73 discussion areas, 215–218, Going, Gone” monitor, 71 245–246 (SmartMoney), 347 processor speed, 68 The Dish (blog), 66, 188 eBid (website), 350 equity, 400 DMZ (Demilitarized Zone), 168 e-commerce, 12–14, 32. See escrow services, 180, 183, 196 domain names, 21, 44–45, also shopping Etsy, 28, 81, 220, 348, 354–355 83–84, 97, 374–375, EcommerceBytes, 17, 32, EveryPlaceISell, 26–27, 364, 387–388 140, 187, 284, 303, 344, 422–423 Domain Survey (Internet 349–351 eWeek News (newsletter), 243 Systems Consortium), 60 eCRATER, 28, 348, 349, Excite, 262 Donahoe, John (CEO), 12 355–356 expenses, 401–402 dongle, 416 Edelheit, Jeffrey expertise double data rate SDRAM (business planning selling, 64–65 (DDR SDRAM), 68 and development sharing, 49–50 double taxation, 394 consultant), 256
330_9781118607787-bindex.indd0_9781118607787-bindex.indd 430430 66/7/13/7/13 44:11:11 PPMM Index 431
Export-Import Bank of the fi rewall, 166–168 GHz (gigahertz), 68 United States, 196 First Data Global Gateway GIF (Graphics Interchange Expression Web (Microsoft), Connect, 180 Format), 135 106, 121–122, 144, 211 1st American Card Service, GIF Construction Set eXtensible Markup Language 175, 176 Professional, 252 (XML), 42, 99, 143 fi scal year, 399 global networking, 256 external images, 123 fi xed-price Buy It Now (BIN) global village, 215 eXtropia.com (website), 141 sales, 331 globalEDGE (website), EXW (Ex Works), 194 fl ash drive, 70, 78 192, 193 fl ash-based video, 24 Gmail, 172, 205–206 fl at shipping fee, 343 GoAntiques (website), • F • fl ea markets, 225–226 356–357 Flickr, 24, 27–28 GoDaddy (website), 21, 375 Facebook FOB (Free on Board), 194 GoEmerchant (website), about, 25–26 Folder Guard (WinAbility 48, 178 attracting “likers,” 301–302 Software3 Corporation), Goldman, Josh (venture check-ins, 293–294 161 capitalist), 17 customer comments, Ford Motor Company, 307 Golfballs.com (website), 61 303–304 form fi elds, 137 goods and services “kiosk,” 304–305 formats (fi le), 134, 135 about, 153, 219–220 website, 25 FormMail.To (website), 138 consumer, 62–63 Facebook Place, 293–294 forms, 137–138, 209–211 essentials, 152–153 Fain, Chris (antiques FormSite.com (website), 158 FarEast, 229–231 dealer), 355 Forrester Research fi nding, 221–226 fair use, 389 (website), 33, 62 inventory, 155–156 FAQs, providing, 198–199 “four Cs,” 34 managing, 153–156 Far East, products from, Foursquare, 290–293 packing, 343 229–231 Fox News (website), 60 predicting good sellers, FBA (Fulfi llment by Amazon) Free Money Finance (blog), 19 220–221 system, 325–328 free shipping, 23 pricing, 324–325 FBAPower (website), 32, 327 FreeFind search service, 127 returns, 154 federal taxes, 411 FreeNapkin (website), 60 selling, 328 Federation of International Freeservers, 87, 96 shipping, 154 Trade Associations front door, 147 trade shows, 231–232 (website), 193 FrontPage (Microsoft), 126 wholesale suppliers, Fedex, 190 FTP (File Transfer Protocol) 226–231 Feed Validator (website), 203 software, 94 Google feedback FTZ (free trade zones), 193 about, 35, 368, 370 eBay, 332–333 fulfi llment, 189–191 googling yourself, 263 e-mail, 136–137 groups, 245 FeeFighters (website), 32, 159 as Internet search service, fees, 175, 340 • G • 261 Feng Shui website, 110–113 payments, 186–187 Fetch FTP program, 94 Garage Sale Rover app, 226 registering sites with, 272 fi le formats, 134, 135 garage sales, 225–226 selling merchandise with, fi le transfer limits, 98 Garden Tool Buyer’s 328 FileZilla FTP program, 94 Resource (website), 280 website, 247, 263 FinanceToGo (website), 403 Gardening Guide (website), Google AdSense, 20, 27, 310 fi nancial activities, recording, 280 Google AdWords, 263–268, 320 48–49 geofence, 419 Google Analytics, 281 Firefox, 76
330_9781118607787-bindex.indd0_9781118607787-bindex.indd 431431 66/7/13/7/13 44:11:11 PPMM 432 Starting an Online Business For Dummies, 7th Edition
Google Apps hardened, 168 creating user accounts, hardware, 39–42, 168, 176 • I • 377–378 hardware fi rewall, 168 I Hate Starbucks (website), domain names, 374–375 Hatfi eld, Ryan (eBay seller), 393 Gmail, 205–206 33, 36–37 ICANN (Internet Corporation Google Analytics, 281
tag, 269 for Assigned Names and Google News, 61 headings, website, 120–121, Numbers), 388 verifying ownership, 123 icons, explained, 7–8 375–377 height attribute, 124 ICSA Product Testing website, 87, 374 help, fi nding, 42–44 Reports, 164 Google bombing, 263 Hendrickson, Julie IIS, 99 Google Checkout, 186–187 (psychotherapist), 63 image capture devices, 72–73 Google Directory, 370–372 Hersh, Adam (auctioneer), image editors, 76–77 Google Docs (website), 78 222–223, 224 image hosting (eBay), 341 Google Groups, 216 HighWire Commerce images Google Guide (website), 372 (website), 357–358 eBay listing, 341 Google Images (website), hiring technical experts, 43 resolution, 113, 133 123, 129 hits, 40 tiling for background, 129 Google News, 61 Hitwise (website), 277 website, 123–124 Google Payments, 176 Holden, Greg (author) (magazine), 60 Google Places for Businesses, Inc. contact information, 8 income, tracking, 400 14, 286–288 eBay PowerUser’s Bible, incoterms, 194 Google Voice (website), 21–22, 341 independent contractors, 401 162, 204 Literary Chicago, 241 indexing Web pages, 279 Google Wallet, 182 website, 18, 39, 42, 317 Indiegogo (website), 17 Googlebot, 272 “home base,” 18–23 Infopia, 30 Gowalla (website), 294 home offi ce deductions, 412 InfoSpace, 262 graphic identities, home page, 18–23, 110–113 inkFrog auction service, 338 establishing, 45–46 hosted application, 89 inline image, 123 Graphic Maps, 31, 250 HostGator (website), 81 Innovative Security graphics, pointing the way hosting service, 22 Products, 165 with, 150–151 hosts. See web hosts/hosting InspirePay, 188–189 graphics software, 42 HotHotHot (website), 128 insurance, 162 Green, Chris (online seller), “How Much Does It Cost The Insurance Agency, Inc., 327 to Incorporate” 162 gross receipts, 400 (AllBusiness.com), 396 Intellectsoft (website), 417 Groupon (website), 112 HTML (HyperText Markup intellectual property, 388 groups (Google), 245 Language), 53, 55, 75–76, Interactive Advertising guerilla marketing, 250–252 100, 269–272 Bureau (website), 236 guestbook, 138–139 HTML, XHTML & CSS For interactive content, 296–297 Guide to International Dummies, 7th Edition interlaced, 135 Business (Tittel and Noble), 101 International Addresses and Communications, HTML tags, 123, 143 Salutations (website), Merriam-Webster’s, 253 tag, 269 253 Hundley, Lars (blogger), 20, International Chamber of • H • 24, 27, 263, 276–277, 312 Commerce (website), 194 H & R Block, 307 hard drive storage, 69–71330_9781118607787-bindex.indd0_9781118607787-bindex.indd 432432 66/7/13/7/13 44:11:11 PPMM Index 433
international marketplace, trade names and 215 • K • trademarks, 382–388 international trade, Liberty Jane Clothing, 307 Kabbage (website), 17 192, 194–196 licensing, 391–392 Kalin, Rob (Etsy founder), 354 Internet Lifehacker (website), 65 Keypons (website), 417 phone software, 77 link exchanges, 371–372 keyword density, 278 search services, 54, 261–262 LinkedIn (website), 25 keywords service providers, 65 links adding to HTML, 269–272 user statistics, 3 maximizing, 279–280 adding to key pages, 278 Internet Systems pointing the way with, building in, 373–374 Consortium’s Domain 150–151 eBay listing, 340 Survey, 60 relationship with search relationship with search Internet Tax Freedom Act engines, 260 engines, 258–260 Amendment Act (2007), website, 123 searches, 236 410 shipping services, 190 kickbacks, 424 InterNIC (website), 387 Links pages, 64 Kickstarter (website), 17, 424 InterShipper, 191 lists (website), 121–122 KISS (keep it simple) interstitials, 236, 251 The List, 96 principle, 114–115 Intuit GoPayment (website), Literary Chicago (Holden), Kodak, 308 416 241 Komodo Edit, 128 inventory, 41, 155–156 LivePerson Pro software, 214 Kriele, Mimi and Peter iOffer (website), 28, 356 LLC (Limited Liability (online sellers), 155, 325, Iomega Prestige (website), 77 Corporation), 394, 396 368, 369 IP address, 82 local regulations, 391–392 Kutcher, Ashton (actor), 26 iPlanet, 99 local selling, 13 Irish Department of LoCarto, Mike (web Enterprise, Trade • L • developer), 284 and Employment location (website), 192 Lamberts, Rob (physician), 63 about, 283–284 IRS (Internal Revenue Lance, Andrea (attorney), 63 Bing, 289 Service), 228–229, 398, Lands’ End (website), 152 Google Places for Business, 401, 409 language, use of, 252–253 286–288 iShip (website), 154 Lanham Act, 386 interactive content, 296–297 iSOLD It (website), 225 Laughter, Doug marketing with check-ins ISP (Internet service (businessman), 85, 99 and offers, 290–296 provider), 40, 93–96 layers, 144–145 Patch, 289–290 Iverson, Laura Milnor (eBay layouts, 142–146 Yahoo! Local, 288–289 seller), 335, 348 LCD (liquid crystal Yelp!, 284–286 display), 72 Location-Based Marketing For legal forms, 393–396 Dummies (Strout and • J • legal issues Schneider), 293 about, 381–382 log fi le analysis, 280, 281 Jacobs, John (CEO), 230 confl icts with customers, logos, 21, 134–135, 422 Java applets, 113 392–393 Loureiro, Leonardo Haddad Java Server Pages, 99 copyright, 389–391 (LView Pro), 77 Jimdo (website), 415 legal forms, 393–396 Lozana, Cynthia JPEG (Joint Photographic licensing and other (entrepreneur), 325 Experts Group), 135 restrictions, 391–392 JustAddMoney Expense Tracker app, 400
330_9781118607787-bindex.indd0_9781118607787-bindex.indd 433433 66/7/13/7/13 44:11:11 PPMM 434 Starting an Online Business For Dummies, 7th Edition
LView Pro (website), 77 memberships, 50–51 mobile shoppers, attracting, Lycos, 262 memory, 69 12, 415–419 Lyris ListHosting (website), merchant account, 175, ModCloth, 14–15 244 177–178 models (online business), Lyris ListManager (website), Merriam-Webster’s Guide to 58–59 201 International Business Moen, John (cartographer), Communications, 253 50, 53, 250, 251 tag, 259, 269–272 Moneybookers.com • M • MHz (megahertz), 66 (website), 196 Monsoon Pro (website), 368 Mackenzie Limited (website), micropayments, 187–188 Moosetopia (blog), 19 252 Microsoft Morris, Sarah-Lou MacMillan, Evan and Elise “Bing: New Features (businesswoman), (business owners), 55–56 Relevant to 212–213 macro capability, 341 Webmasters,” 259 Movable Type, 310 Macromedia HomeSite, 103 as Internet search service, Mozilla Composer, 100 Magento (website), 415 261 Mozilla Thunderbird, 76 mailbot, 204–205 Microsoft Active Server MS Access, 99 mailing lists, 76, 244–245 Pages (ASP) technology, 84 multilingual websites, 253–255 mailto link, 136–137, 255 Microsoft adCenter multimedia/CGI scripts, 97 Marchbanks-Aulenta, (website), 294 MyRatePlan (website), 74 Janet (online Microsoft Bing, 254, 259, 272, MySpace, 25 businessperson), 64 275, 289, 294–296 MySQL, 99 market, knowing your, 34 Microsoft Clip Gallery Live MyTexasMusic (website), marketing. See also (website), 131 40, 45, 50, 178 advertising and publicity Microsoft Expression Web, about, 236 106, 121–122, 144, 211 audience, 238–239 Microsoft FrontPage, 126 • N • branding, 236–237 Microsoft Offi ce, 102, 131 location. See location Nasty Gal (website), 61 Microsoft Offi ce Clip Art and utilities, 84 National Gardening Media Center (website), viral, 212 Association (website), 151 yourself, 311–312 280 Microsoft Offi ce Live 365, 39 marketplace (Amazon.com), National Retail Federation’s Microsoft Outlook, 76 321–324 Stores magazine, 236 Microsoft Outlook Express 6, Marks & Spencer (website), Natural Body, Inc. (website), 208–209 325–326 284 Microsoft SQL Server, 99 markup tags, 143 navigation options (website), Microsoft Word, 76, 101 Martin, Gabe (cartoonist), 246 116–118 Microsoft’s SkyDrive Master Composter (website), Navitaire, 156 (website), 78 280 needs, identifying, 31–37 Mike’s Marketing Tools Matt’s Script Archive Networked Insights (website), 281 (website), 141, 210 (website), 218 Milnor, Laura (online seller), Maxwell Street Market newsgroups, 245 348 (website), 43 Newsletter Access (website), The Mindfulness Clinic McDermott, Michael (singer- 192 (website), 63 songwriter), 67 newsletters, 199–201, 236, mirror sites, 246 media, alerting, 53–54 240–243, 425–426 MIT Media Lab, 17 Media Metrix (website), 273 NIC (network interface Miva Merchant, 91, 155 megahertz (MHz), 66 card), 69 Mobify (website), 12, 32, 416 MegaPath (website), 83 NOLO.com (website), 410 mobile selling, 13 megapixels, 72
330_9781118607787-bindex.indd0_9781118607787-bindex.indd 434434 66/7/13/7/13 44:11:11 PPMM Index 435
Nolo.com’s Legal Open Directory Project, partnerships, 236, 394 Encyclopedia, 388 275–276 passwords, 94, 161, 164–165 Northwest venture opening online businesses, Patch (website), 289–290 Partners, 17 steps to Patch Places app, 289–290 Norton Internet Security about, 31 patches, 168 (Symantec Corporation), alerting media, 53–54 Patent and Trademark 163, 166 assembling hardware and Depository Libraries Norton Online Backup software, 39–42 (website), 384 (website), 165 constructing websites, 44–46 Payfl ow Payment Gateway Nvu, 103 Cyberbusiness plan, 38–39 page, 183 determining what you can payment options offer, 37–38 about, 173–174 • O • fi nding help, 42–44 for ads, 261 identifying needs, 31–35 Amazon.com, 188 Offi ce (Microsoft), 102, 131 providing personal service, currency issues, 195–196 Offi ce Action, 387 49–52 eBay, 342 Offi ce Live 365 (Microsoft), 39 reviewing, 54–56 enabling credit card Offi ce Support Services setting up sales processing purchases, 175–180 (website), 118–120 system, 47–49 fulfi lling online orders, Onbile (website), 416 operating agreement, 396 189–191 1-800-FLOWERS, 302, 303–304 operating declaration, 396 Google, 186–187 1shoppingcart.com Oracle, 99 international trade, 192–193 (website), 243 order processing, 179–180 mobile device, 416 128-bit SSL Global Server ID, Organic Garden Tips online payments systems, 170 (website), 280 180–189 online auctions Organic Gardening (website), recording, 401 building reputations, 280 for search listings, 276–277 331–337 Organic Pest Control shipping overseas goods, customer service, 342–343 (website), 280 194–195 eBay, 330–345 Outlook (Microsoft), 76 Payment Software for PowerSellers, 223–225, 332, Outlook Express 6 Windows, 179 343–345 (Microsoft), 208–209 PayPal preparing sales outsourcing, 157–160, 222–225 adding buttons to blogs, descriptions, 337–342 overseas markets, 215 310–311 online business models, Owens, Brad (online seller), fees, 186 58–59 366–367 overview, 156 online malls, 91–93 OWL Simple Business personal payment services, online newsletters, 199–201 Accounting 4, 403 183–186 online orders, fulfi lling, ownership, verifying, 375–377 website, 332, 342 189–191 PayPal Here (website), 416 online payment systems PayPal Payments, 178, 181, about, 180–181 • P • 182–183 ClearTran, 189 pay-per-click advertising, Google Checkout, 186–187 PageRank (Google), 373 257, 320 micropayments, 187–188 PageSpinner (Optima PCCharge, VeriFone Payment PayPal, 182–183 System), 103 Processing Software, 179 shopping cart software, 181 Paint Shop Pro (Corel), PDF (Portable Document OnlineAuction.com 77, 249, 341, 391 Format), 201 (website), 355 Paint Shop Pro X5 (Corel), 133 Pebble, 17 ontrepreneurs (online pair Networks, 83 Pepsi World (website), 61 entrepreneurs), 50, 60 Palmer, Amanda (singer), 17
330_9781118607787-bindex.indd0_9781118607787-bindex.indd 435435 66/7/13/7/13 44:11:11 PPMM 436 Starting an Online Business For Dummies, 7th Edition
Pereda, Julio (Webstore. processor speed, 68 regulations, local, 391–392 com), 359 products. See goods and Remember icon, 8 Perfect Fitness (website), 61 services reorder points, 155 PerlShop, 181 Professional eBay Sellers reputation building, with personal profi le (Facebook), Alliance (PeSA), 332 eBay, 331–337 300 professional services, 63–64, “reputation management,” 218 personal recommendations, 65 145 researching personal service, providing, Professional Subscription ASP (application service 49–52, 214 (Amazon), 324 provider), 160 PeSA (Professional eBay proforma invoice, 255 competitors and culture, 34 Sellers Alliance), 332 promotions, 23 marketplace, 34–35 Pettit, Dean (NASA psychotherapists, 63 sales venues, 348–351 employee), 13 public keys, 168–170 trade laws, 192–193 PGP (Pretty Good Privacy), publicity. See advertising and reserve price (online 169 publicity auctions), 330–331 phone lines, second, 162 public-key encryption, resolution PHP (Hypertext 168–170 image, 113, 133 Preprocessor), 54, 99 monitor, 71 physicians, 63 Response-O-Matic (website), PicoSearch (website), 127 • Q • 138 pictures, 131–134 restrictions to trade, 392 Quantity Manager app, 36 Pinnacle Cart (website), 415 returns, handling, 154 query, 258 Pinterest, 25, 306–307 revenue, 400 Quick and Dirty Tips pixels, 71, 133 RIVworks, 32 (website), 63 PixHost (website), 341 Rock Shop Music and Comics QuickBooks Simple Start, P&L (profi t and loss store, 366 403–408 statement), 402 ROI (return on investment), Quirky, 15–16 Planet Diecast (website), 28 368 quote, 255 platforms, 421–426 ROOTS-L discussion list, 245 quoting (e-mail), 76, 206 plug-in, 138 RSS feeds, 42, 202–203 PNG (Portable Network Ruby Lane (website), 28 Graphics), 135 • R • Rustic Moon Crafts pop ups, 250–251 (website), 364 Popeyes Chicken, 307 Ragu (website), 61 Ryan-Evans, Skye pop-up ads, 250–251 Rain Barrel Guide (website), (photographer), 364 portable storage, 69 280 Ryantori, Kharisma positioning fi rewalls, 167–168 Ralsky, Alan M. (spammer), 52 (businesswoman), PowerSeller (eBay), 223–225, RAM (random access 304–305 332, 343–345 memory), 68 Practical Environmentalist RCN Chicago, 73 (blog), 24 recordkeeping, 48–49, • S • PrestaShop, 90–91 399–402 S Corporation, 395 Preston, Ernie (online seller), recovery plans, 162–163 safety and security 148 REDOLs (Registered eBay about, 166 Price Spectre, 33, 36–37, 325 Drop Off Locations), 225 antivirus protection, 163–164 pricing, 324–325 Reel Mower Guide (website), certifi cates, 170–172 privacy, 150, 164, 166–167. 280 encryption, 165–170 See also safety Reel Mowerws (blog), 24 fi rewalls, 166–168 private-key encryption, Refdesk.com (website), 243 insurance, 162 168–170 referrer reporting, 281 processing orders, 179–180 registered copyright, 391
330_9781118607787-bindex.indd0_9781118607787-bindex.indd 436436 66/7/13/7/13 44:11:11 PPMM Index 437
logistics, 161–172 search listings, paying for, shipping passwords, 94, 161, 164–165 276–277 as eBay seller, 343 public keys, 168–170 search marketer (Amazon. free, 23 recovery plans, 162–163 com), 319–320 with Fulfi llment by Amazon seal of approval, 164–165 search marketing. See (FBA) program, 326–328 spyware protection, 166–167 SEO (Search Engine merchandise, 328 of transactions, 47 Optimization) options, 190–191 Safeware (website), 68, 75 searchability, of websites, overseas, 194–195 sales processing systems, 124–125, 127 rates, 154 47–49 searches, facilitating, 14 services, links to, 190 sales tax, 409–411 secondhand stores, 226 Shopify (website), 415 sales venues secure servers, 47, 83, shoppers, needs of, 148–153 Flickr, 24, 27–28 178–179 shopping iOffer, 28, 356 security. See safety and about, 147–148 researching, 348–351 security giving shoppers what they service providers, 29–30, 65 security apps, 165 need, 148–153 uBid, 69 selling managing goods and salutations, importance of, consumer products, 62–63 services, 153–156 252–256 expertise, 64–65 safety and security, 161–172 San Diego Union-Tribune local, 13 website maintenance, (newspaper), 246 merchandise with Google, 156–160 sans-serif fonts, 130 328 shopping cart, 22, 48, 81, 98, Savvysoft, 381–382 mobile, 13 181, 418 Scanners For Dummies, 2nd Selling Manager program, 338 ShopSite, 89–90 Edition (Chambers), 134 SendFree, 206 signature fi les (e-mail), 76, scanning, 73 SEO (Search Engine 206–209 Schedule C, 401, 412 Optimization) Silverlight 4 For Dummies School Finder (website), 64 about, 257, 372–374 (Krishnan and Beadle), Script Archive (website), adding keywords to HTML, 106 65, 141 269–272 The Silver Connection, LLC, The Scrumptious Pantry adding keywords to key 85, 99 (website), 424 pages, 278 site map, 126 SCVNGR (website), 294 Bing, 272 site statistics, 98 SDRAM (synchronous eb analytics, 280–281 Site24x7 (website), 156 dynamic RAM), 68 Google, 262–268 SiteMiner, 125 SDSL (Symmetrical Digital indexing, 279 size, newsletter, 241 Subscriber Line), 74 Internet search services, SkyDrive (Microsoft), 78 seal of approvals, 164–165 261–262 Skype, 77 search box, 124 keywords, 258–260 SLA (service level Search Engine Optimization. links, 260 agreement), 160 See SEO (Search Engine listing with Yahoo!, 272–274 Slavov, Dimitar (eCrater), 355 Optimization) maximizing links, 279–280 Slof, Paula (ontrepreneur), Search Engine Optimization paying for ads, 261 90–91 For Dummies, 2nd registering with Google, 272 Small Business Exporters Edition (Kent), 263 search services, 274–278 Association (website), Search Engine Watch software to improve, 281 192 (website), 262, 273 Yahoo! Directory, 260 Small Business For Dummies, search engines, 64, 370. See serif typefaces, 130 4th Edition (Tyson and also SEO (search engine server-side technology, 99 Schell), 393 optimization) service providers, 29–30, 65
330_9781118607787-bindex.indd0_9781118607787-bindex.indd 437437 66/7/13/7/13 44:11:11 PPMM 438 Starting an Online Business For Dummies, 7th Edition
smartphone, 74–75 spyware, 166–167 Taco HTML Edit (Taco social networking Square Payments (website), Software), 103 about, 299, 418, 423 416 Talking Points Memo blogs, 309–312 Square Register (website), (blog), 138 Facebook, 300–305 176–177 target audience, 59 LinkedIn, 25 SSL (Secure Sockets Layer targeted ads, 247 as marketing strategy, 236 protocol), 48, 168–169 targeting audiences, 238–239 MySpace, 25 Starbucks, 307 tax ID, 228 Pinterest, 306–307 Starpoint Digital (website), 64 taxes Twitter, 25–27, 307–309 state taxes, 411 business deductions, Society43, 302–303, 306 static site, 84–85 411–412 software. See also specifi c statutory business entity, double taxation, 394 programs 394–396 federal and state, 411 about, 75 SteelHouse (website), 32, 252 local, 392 accounting, 402–409 Steiner, David (writer), 364 sales tax, 409–411 assembling, 39–42 Steiner, Ina (writer), 26, 354