DOCSLIB.ORG

Starting an Online Business for Dummies, 7Th Edition

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Starting an Online Business for Dummies, 7Th Edition Index branding, 236–237 apps, creating, 417 • A • contests, 246 Apsalar (website), 419 global networking, 256 Arlington Virginia Computer ABEBooks (website), 28, 349 guerilla marketing, 250–252 Repair, 65 About Me page (eBay), language, 252–253 Arqspin (website), 159 334–337 multilingual sites, 253–255 Art Institute of Chicago, 44 About.com (website), 65, 274 newsgroups, 245 Art-2k.com (website), 66 Absolute Software Corp.’s newsletters, 199–201, ArtFire CompuTrace Plus, 165 240–243 Facebook sales system, Access Market Square paying for, 261 26, 304–305 (website), 92 professional services, 63–64 Far East products, 229–231 accounting salutations, 252–256 website, 81, 220, 230, 355, 358 methods of, 398–399 AES (Automated Export The Artful Home, 218 programs for, 42 System), 193–195 Ask Network, as Internet tools, 397–412 affi liate (Amazon.com), search service, 261 accounting periods, 399 316–319 Ask.com (website), 247 accrual-basis accounting, affi liate ads, 27, 310 ASP (Active Server Pages), 99 compared with cash- affi liate network, 320 ASP (application service basis accounting, 398–399 AICPA (website), 228 provider), 157–160 285 Ad Age, Alfresco, 212–213 ASP (Microsoft Active Server Ad-Aware, 166–167 algorithms, 169 Pages) technology, 84 Adler, David M. (attorney), Alibaba marketplace, 230–231 assets, assessing, 400–401 382, 384 Alibris (website), 349 AssureBuy (website), 180 Adobe (website), 105 AliExpress (website), 231 aStore, 320–321 Adobe Acrobat Reader, 391 alt discussion group, 216–217 AtomZ Site Search Adobe ColdFusion, 99, 155 ALT text, 279 (website), 127 Adobe Dreamweaver, 105, Amazon, 35, 80, 93, 315–321 AT&T (website), 73 117–118, 130, 136–137 Amazon Payments, 188 attachments (e-mail), 76, 206 Adobe PageMaker, 102 Amazon Product Ads, 326 attorneys, 63 Adobe Photoshop Elements Amazon Wireless (website), 75 attributes, 124, 143 (website), 77, 341 American Express, 175–176 auction sales Adobe Quark Xpress, 102 “An American in the building reputations, Adobe Systems Inc. French Languedoc” 331–337 (website), 117 (Vickers), 239 customer service, 342–343 ads, placing on blogs, 27 AngelList (website), 17 eBay, 330–345 AdSense (Google), 20,COPYRIGHTED 310 MATERIAL animating ads, 251–252 PowerSellers, 223–225, 332, ADSL (Asymmetrical Digital announcement lists, 245 343–345 Subscriber Line), 74 antivirus protection, 163–164 preparing sales advertising and publicity. See AOL, as Internet search descriptions, 337–342 banner ads; blogs; also service, 261 AuctionBytes (website), mailing lists; marketing; AOL Shopping, 92 187, 331, 344 SEO (Search Engine Apache, 99 audience, 238–239 Optimization); social applets (Java), 113 author platform, 421 networking application service provider auto-responders (e-mail), about, 235–236 (ASP), 157–160 76, 204–205 330_9781118607787-bindex.indd0_9781118607787-bindex.indd 427427 66/7/13/7/13 44:11:11 PPMM 428 Starting an Online Business For Dummies, 7th Edition auxiliary storage, 69 BlogAds (website), 27, 310 Business Plan Pro (Palo Alto AVG AntiVirus (AVG Blogger (website), 20, 309 Software), 38, 256 Technologies), 163 BlogPulse, 309 business presence, 109–146 Avira AntiVir Personal blogs. See also specifi c blogs business processes, social Edition Classic about, 18–23, 216, 309, 424 aspect of, 14–17 (H+BEDV), 164 adding ads, 310 business strategy (Amazon), asking for donations, 329 310–311 Buy Box (Amazon), 330 • B • building business with, 27 BuyItSellIt.com. See HighWire choosing hosts, 309–310 Commerce (website) Babylon Mall, 87 Clean Air Gardening, 20, 24, Buzz Marketing with Blogs For back end/back offi ce, 41 276–277, 279–280, 312 Dummies (Gardner), 20 background, 128–129 for customer comments, Backup Exec 2012 (Symantec 138–139 Corporation), 77–78 as marketing strategy, 237 • C • backups, 77–78, 98, 163 opportunities with, 66 bandwidth for online C Corporation, 396 other benefi ts of, 311–312 newsletters, 200 cable modem, 73–74 software for, 94, 98 banner ads CafePress, 86, 157, 360–363 Bloomberg Online Currency about, 54, 247 calendar year, 399 Calculator, 195 cost of, 247–248 Camera+ app, 13 Blueberry Boutique, 30 designing, 248–249 CampusBookRentals Bock, Darren (Wensy.com), as marketing strategy, 236 (website), 61 359 profi ting from others, 250 CAN (Capital Access Banner Generator (Prescient <body> tag, 269 Network), 17 Code Solutions), 249 Bolt, Jason (owner of Canon PowerShot A2300, 72 Banner Maker Pro Society43), 246, 302–303 CAN-SPAM Act, 52 (website), 249 Bonanza (website), 28, 149, Carbonite (website), 163 Bare Bones Software, Inc., 348, 357 “card-swipe” purchases, 178 102–103 Boutell, Thomas (World cash-basis accounting, BBB Business Seal for the Wide Web FAQ), 199 compared with accrual- Web (website), 150 Box storage software basis accounting, BBBOnline, 164–165 (website), 78 398–399 BBEdit, 102–103 Boyd, Jinele (entrepre- catalogs, creating, 84 Ben and Jerry’s (website), neur), 40 CD-RW/DVD±RW drive, 69 62–63 Boyd, Lucky (online certifi cates, 47, 170–172 Best of the Web (website), 274 merchant), 40, 45, CFR (Cost and Freight), 194 Bettany, Lisa 53, 54, 56 CGI (Common Gateway (photographer), 13 Bplans.com (website), 256 Interface) scripts, 93, 210 Better Business Bureau Bradley, Scott (spammer), 52 Chamandy, Alex (business (website), 150, 165 branding, 236–237 owner), 65 Bezos, Jeff (Amazon Brennan, Tim channel management founder), 329 (ontrepreneur), 61 software, choosing, BIN price (online brick-and-mortar business, 366–368 auctions), 331 compared with Web- ChannelAdvisor, 30, 154, Bing (Microsoft), 35, 254, 259, based business, 201–202 155, 368 272, 275, 289, 294–296 Building Your Business with ChannelGrabber, 367 “Bing: New Features Relevant Google For Dummies chat, for customer to Webmasters” (Hill), 264 comments, 140–141 (Microsoft), 259 business deductions, 411–412 cheap, as product quality, 35 Bing Places, 294–296 Business Insider (website), cheat sheet, for this book, 8 17, 156, 308 330_9781118607787-bindex.indd0_9781118607787-bindex.indd 428428 66/7/13/7/13 44:11:11 PPMM Index 429 check-ins, 290–296 Computerworld (magazine), processing orders, 179–180 The Chocolate Farm, 55 163, 218 secure servers, 47, 178–179 Clarity app, 133 CompuTrace Plus (Absolute verifying data, 179 Class 1 Digital ID. See Software Corp.), 165 cropping, 132–133 certifi cates Concept Feedback (website), cross-platform, 419 classifi eds, as marketing 158 Cross-Reference icon, 8 strategy, 236 confi guration fi les, 181 crowdsourcing, 15–16 Clean Air Gardening (blog), 20, connection options, 73–75, CSS (Cascading Style Sheets), 24, 276–277, 279–280, 312 98, 162 106, 145–146 ClearCommerce, 179 consignment, 222–223 CTR (Clickthrough Rate), ClearTran, 189 Constant Contact, 201, 241, 247–248 clip art, 103, 131, 151, 251 244, 423 culture, researching, 34 Clip Art Universe (website), consultants, 63 customer service 131 content, researching, 34 about, 197–198 clipart.com (website), 131 content (website), attracting brick-and-mortar compared close-ups (eBay), 341 customers with with Web-based, 201–202 cloud computing, 71, 78 headings, 120–121, 123 discussion area, 215–218 CNAME, 376 images, 123–124 as eBay seller, 342–343 CNET, 187 KISS principle, 114–115 e-mail, 204–209 CNET Shopper (website), 69 links, 122–123 FAQs, 198–199 CoffeeCup HTML Editor lists, 121–122 forms, 209–211 (CoffeeCup Software), searchability of site, newsletters, 199–201 103, 104 124–125, 127 overseas markets, 215 co-location, 157 site map, 126 personalization of, 212–213 color (website), 128 site navigation, 116–118 reaching customers, comments (customer) tone, 115–116 203–213 about, 136 web page title, 123 RSS feeds, 202–203 chat, 140–141 contests, 246 customers. See also discussion blogs, 138–139 convenient, as product comments, customer eBay, 223 quality, 35 attracting, 113–127, 419 e-mail feedback, 136–137 conventions, explained, 6–7 avoiding confl icts with, Facebook, 303–304 copyright, 131, 389–391 392–393 web page forms, 137–138 cost of web hosting, 100 repeat, 296–297 commercial invoice, 255 coupons, 417 researching, 34 commercial websites, CPC (Cost Per Click), 247–248 tracking, 200 evaluating, 61–62 CPM (Cost Per Thousand), customized, as product Communication Expressway 247–248 quality, 35 (website), 64 CPU (central processing CuteFTP (website), 94 community page (Facebook), unit), 68 CutePDF (website), 201 300 Craigslist, 223, 237, 351–354 Cutts, Matt (Google compelling, as product crawlers, 278 employee), 260, 372, 373 quality, 35 Creating Web Pages For cyberbusiness plan, competitors, researching, 34 Dummies, 9th Edition developing, 38–39 CompostGuide.com (Smith), 101 (website), 24, 280 Creative Commons, 390 computers credit card fraud, 177 • D • choosing, 68–69 credit card merchants, dafont.com (website), 129 equipment deductions, 412 47–48, 159 data opportunities with credit card purchases automatic backups, 98 resources, 6 about, 175–176 storage of, 163 services, 65 merchant accounts, 47–48, updating, 55–56 175, 177–178 330_9781118607787-bindex.indd0_9781118607787-bindex.indd 429429 66/7/13/7/13 44:11:11 PPMM 430 Starting an Online Business For Dummies, 7th Edition data bit, 169 DoubleClick (website), 250 editors (image), 76–77 database connectivity, 84–85 drop-off store, 225 eGo drives, 77 DBA (Doing Business As), 392 drop-ship, 227, 328 EIN (Employer Identifi cation DCMA (Digital Millennium DShield (Distributed Number), 228 Copyright Act), 389 Intrusion Detection Elance, 43, 422 DDR SDRAM (double data System), 168 electronic commerce, 12–14, rate SDRAM), 68 DSL (Digital Subscriber 32. See also shopping
Load more

Recommended publications
  • Performance Impact Guide
    2019 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX 3RD PARTY Performance Impact Guide eComm Insights 2019 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX 1 Last year YOTTAA released its first-ever 3rd Party Performance Index, and while we knew it contained valuable data for eCommerce execs, we were overwhelmed by the market reception of the report. Across the industry, many retailers were amazed to learn that detailed data on the performance of the 3rd parties on their sites existed, as they had never seen a similar report. Because these retailers are under a great deal of pressure to keep shoppers from going to Amazon, especially during the upcoming holiday shopping season, they aim to provide a superior WELCOME TO THE shopping experience by adding rich content, images, and technologies in order to better compete. As a result, for many eCommerce pros, the index not only became a valuable site performance tool, it 2019 also became a one-stop listing of the top 3rd party eCommerce technologies across multiple categories. Because YOTTAA accelerates over 1,500 eCommerce 3rd Party sites, we have the unique visibility to analyze detailed information on the performance of almost 1,000 3rd parties. Through YOTTAA’s 3rd Party Knowledge Base, our customers are able to inventory Index all 3rd parties on their sites, benchmark individual 3rd party performance, and make optimization recommendations based on knowledge from every page view. As a result, our customers can add any 3rd party to their site, regardless of their Performance Impact Rating (PIR) ranking, and still achieve exceptionally fast performance. In this year’s index, we analyzed and ranked twice as many 3rd parties over our inaugural report, providing even more information to help brands understand the impact 3rd parties can have on site performance.
    [Show full text]
  • PANTONE® Colorwebtm 1.0 COLORWEB USER MANUAL
    User Manual PANTONE® ColorWebTM 1.0 COLORWEB USER MANUAL Copyright Pantone, Inc., 1996. All rights reserved. PANTONE® Computer Video simulations used in this product may not match PANTONE®-identified solid color standards. Use current PANTONE Color Reference Manuals for accurate color. All trademarks noted herein are either the property of Pantone, Inc. or their respective companies. PANTONE® ColorWeb™, ColorWeb™, PANTONE Internet Color System™, PANTONE® ColorDrive®, PANTONE Hexachrome™† and Hexachrome™ are trademarks of Pantone, Inc. Macintosh, Power Macintosh, System 7.xx, Macintosh Drag and Drop, Apple ColorSync and Apple Script are registered trademarks of Apple® Computer, Inc. Adobe Photoshop™ and PageMill™ are trademarks of Adobe Systems Incorporated. Claris Home Page is a trademark of Claris Corporation. Netscape Navigator™ Gold is a trademark of Netscape Communications Corporation. HoTMetaL™ is a trademark of SoftQuad Inc. All other products are trademarks or registered trademarks of their respective owners. † Six-color Process System Patent Pending - Pantone, Inc.. PANTONE ColorWeb Team: Mark Astmann, Al DiBernardo, Ithran Einhorn, Andrew Hatkoff, Richard Herbert, Rosemary Morretta, Stuart Naftel, Diane O’Brien, Ben Sanders, Linda Schulte, Ira Simon and Annmarie Williams. 1 COLORWEB™ USER MANUAL WELCOME Thank you for purchasing PANTONE® ColorWeb™. ColorWeb™ contains all of the resources nec- essary to ensure accurate, cross-platform, non-dithered and non-substituting colors when used in the creation of Web pages. ColorWeb works with any Web authoring program and makes it easy to choose colors for use within the design of Web pages. By using colors from the PANTONE Internet Color System™ (PICS) color palette, Web authors can be sure their page designs have rich, crisp, solid colors, no matter which computer platform these pages are created on or viewed.
    [Show full text]
  • Adobe Trademark Database for General Distribution
    Adobe Trademark List for General Distribution As of May 17, 2021 Please refer to the Permissions and trademark guidelines on our company web site and to the publication Adobe Trademark Guidelines for third parties who license, use or refer to Adobe trademarks for specific information on proper trademark usage. Along with this database (and future updates), they are available from our company web site at: https://www.adobe.com/legal/permissions/trademarks.html Unless you are licensed by Adobe under a specific licensing program agreement or equivalent authorization, use of Adobe logos, such as the Adobe corporate logo or an Adobe product logo, is not allowed. You may qualify for use of certain logos under the programs offered through Partnering with Adobe. Please contact your Adobe representative for applicable guidelines, or learn more about logo usage on our website: https://www.adobe.com/legal/permissions.html Referring to Adobe products Use the full name of the product at its first and most prominent mention (for example, “Adobe Photoshop” in first reference, not “Photoshop”). See the “Preferred use” column below to see how each product should be referenced. Unless specifically noted, abbreviations and acronyms should not be used to refer to Adobe products or trademarks. Attribution statements Marking trademarks with ® or TM symbols is not required, but please include an attribution statement, which may appear in small, but still legible, print, when using any Adobe trademarks in any published materials—typically with other legal lines such as a copyright notice at the end of a document, on the copyright page of a book or manual, or on the legal information page of a website.
    [Show full text]
  • Php Editor Mac Freeware Download
    Php editor mac freeware download Davor's PHP Editor (DPHPEdit) is a free PHP IDE (Integrated Development Environment) which allows Project Creation and Management, Editing with. Notepad++ is a free and open source code editor for Windows. It comes with syntax highlighting for many languages including PHP, JavaScript, HTML, and BBEdit costs $, you can also download a free trial version. PHP editor for Mac OS X, Windows, macOS, and Linux features such as the PHP code builder, the PHP code assistant, and the PHP function list tool. Browse, upload, download, rename, and delete files and directories and much more. PHP Editor free download. Get the latest version now. PHP Editor. CodeLite is an open source, free, cross platform IDE specialized in C, C++, PHP and ) programming languages which runs best on all major Platforms (OSX, Windows and Linux). You can Download CodeLite for the following OSs. Aptana Studio (Windows, Linux, Mac OS X) (FREE) Built-in macro language; Plugins can be downloaded and installed from within jEdit using . EditPlus is a text editor, HTML editor, PHP editor and Java editor for Windows. Download For Mac For macOS or later Release notes - Other platforms Atom is a text editor that's modern, approachable, yet hackable to the core—a tool. Komodo Edit is a simple, polyglot editor that provides the basic functionality you need for programming. unit testing, collaboration, or integration with build systems, download Komodo IDE and start your day trial. (x86), Mac OS X. Download your free trial of Zend Studio - the leading PHP Editor for Zend Studio - Mac OS bit fdbbdea, Download.
    [Show full text]
  • COM 1000 - Beginning HTML 3 Credit Hours
    COM 1000 - Beginning HTML 3 Credit Hours Course Description: This is a beginning course in HTML, providing instruction in web page creation. The topics studided include using HTML tags to format headings and text, to display images, and to create lists, links, tables, frames, and forms. Course Objectives: To equip students to edit basic HTML code and preview web pages To familiarize students with vocabulary used in the Web Design industry To help prepare students for an entry-level job as a Web Technician This class is designed to teach you HTML coding so that you will be able to code pages using only a text editor, or to fix broken code when you later learn to use a WYSIWYG web page application (like Front Page or DreamWeaver, etc.). For that reason you will not be allowed to use a WYSIWYG web page application when creating projects for this class. You will be required instead to use either a text editor (such as SimpleText for the Macintosh, or Notepad or WordPad for the PC) or a non-WYSIWYG HTML editor such as BBedit or PageSpinner, etc. Prerequisites and Corequisites: Basic computing and keyboarding skills. Course Topics: Creating, previewing and printing HTML documents Formatting text and creating lists with HTML tags Inserting graphic images, image maps and background images Creating forms with data entry fields, radio buttons and pull-down menus Creating tables with HTML tags Using framesets or structuring tables to control page layout Design issues affecting accessibility and usability An introduction to incorporating scripts in web pages Specific Course Requirements: Students should know how to complete basic computer tasks such as creating, naming and saving files to specific folders.
    [Show full text]
  • The Price of Growth EV/UFCF 54X EV/EBITDA 39X Adobe Is One of the Most Prominent Software Companies in the World
    RESEARCHNovember REPORT11, 2019 November 11, Adobe2019 Inc. Insert Picture in Master View Stock Rating PASS Price Target $250 Bear Price Bull Case Target Case $200 $250 $350 Ticker: ADBE Adobe Inc. Market Capitalization $141B The Price of Growth EV/UFCF 54x EV/EBITDA 39x Adobe is one of the most prominent software companies in the world. The firm’s creativity suite, Creative Cloud, is the industry 52 Week Performance standard for content creators globally and commands a significant pricing premium over competitors. The firm also owns an industry- 140 leading digital experience platform, which enables marketers to efficiently target and reach customers. 120 116.3 The TMT team believes that Adobe is an extremely high-quality 110.1 business with wide moats. The challenge, however, is justifying the firm’s valuation. At a 50x+ EV/UFCF multiple, the firm needs to 100 exhibit extraordinary growth to achieve above-average returns. At Adobe’s current price, we do not feel that we can achieve a 80 sufficient hurdle rate to feel comfortable investing. While the firm has spent over $8B on acquisitions in the last four years, our projections suggest that the firm would need to sustain their current 60 growth rate without any further acquisitions to justify the current 08-Nov-18 09-May-19 07-Nov-19 valuation. The team will continue to monitor the equity to determine NASDAQ:ADBE S&P 100 if a future investment opportunity will appear. Tech., Media & Telecom Matthew Mastromarco [email protected] Nick Gakena [email protected] Allen Chen [email protected] The information in this document is for EDUCATIONAL and NON-COMMERCIAL use only and is not intended to Nikola Cugalj constitute specific legal, accounting, financial or tax advice for any individual.
    [Show full text]
  • Magento User Guide
    User Guide From Getting Started... To Getting More From Your Store Important Notice Important Notice Magento reserves the right to make corrections, modifications, enhancements, improvements, and other changes to its products and services at any time and to discontinue any product or service without notice. Customers should obtain the latest relevant information before placing orders and should verify that such information is current and complete. All products are sold subject to Magento‘s terms and conditions of sale supplied at the time of order acknowledgment. Magento warrants performance of its products to the specifications applicable at the time of sale in accordance with Magento‘s standard warranty. Testing and other quality control techniques are used to the extent Magento deems necessary to support this warranty. Except where mandated by government requirements, testing of all parameters of each product is not necessarily performed. Magento assumes no liability for applications assistance or customer product design. Customers are responsible for their products and applications using Magento components. To minimize the risks associated with customer products and applications, customers should provide adequate design and operating safeguards. Magento does not warrant or represent that any license, either express or implied, is granted under any Magento patent right, copyright, mask work right, or other Magento intellectual property rights relating to any combination, machine, or process in which Magento products or services are used. Information published by Magento regarding third-party products or services does not constitute a license from Magento to use such products or services or a warranty or endorsement thereof. Use of such information may require a license from a third party under the patents or other intellectual property of the third party, or a license from Magento under the patents or other intellectual property of Magento.
    [Show full text]
  • PHP Beyond the Web Shell Scripts, Desktop Software, System Daemons and More
    PHP Beyond the web Shell scripts, desktop software, system daemons and more Rob Aley This book is for sale at http://leanpub.com/php This version was published on 2013-11-25 This is a Leanpub book. Leanpub empowers authors and publishers with the Lean Publishing process. Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do. ©2012 - 2013 Rob Aley Tweet This Book! Please help Rob Aley by spreading the word about this book on Twitter! The suggested hashtag for this book is #phpbeyondtheweb. Find out what other people are saying about the book by clicking on this link to search for this hashtag on Twitter: https://twitter.com/search?q=#phpbeyondtheweb Contents Welcome ............................................ i About the author ...................................... i Acknowledgements ..................................... ii 1 Introduction ........................................ 1 1.1 “Use PHP? We’re not building a website, you know!”. ............... 1 1.2 Are you new to PHP? ................................. 2 1.3 Reader prerequisites. Or, what this book isn’t .................... 3 1.4 An important note for Windows and Mac users ................... 3 1.5 About the sample code ................................ 4 1.6 External resources ................................... 4 1.7 Book formats/versions available, and access to updates ............... 5 1.8 English. The Real English. .............................. 5 2 Getting away from the Web - the basics ......................... 6 2.1 PHP without a web server .............................. 6 2.2 PHP versions - what’s yours? ............................. 7 2.3 A few good reasons NOT to do it in PHP ...................... 8 2.4 Thinking about security ...............................
    [Show full text]
  • Appendix a the Ten Commandments for Websites
    Appendix A The Ten Commandments for Websites Welcome to the appendixes! At this stage in your learning, you should have all the basic skills you require to build a high-quality website with insightful consideration given to aspects such as accessibility, search engine optimization, usability, and all the other concepts that web designers and developers think about on a daily basis. Hopefully with all the different elements covered in this book, you now have a solid understanding as to what goes into building a website (much more than code!). The main thing you should take from this book is that you don’t need to be an expert at everything but ensuring that you take the time to notice what’s out there and deciding what will best help your site are among the most important elements of the process. As you leave this book and go on to updating your website over time and perhaps learning new skills, always remember to be brave, take risks (through trial and error), and never feel that things are getting too hard. If you choose to learn skills that were only briefly mentioned in this book, like scripting, or to get involved in using content management systems and web software, go at a pace that you feel comfortable with. With that in mind, let’s go over the 10 most important messages I would personally recommend. After that, I’ll give you some useful resources like important websites for people learning to create for the Internet and handy software. Advice is something many professional designers and developers give out in spades after learning some harsh lessons from what their own bitter experiences.
    [Show full text]
  • Chapter 15: Weaving Guilford's
    15 Weaving Guilford's Web Michael B. Strickland Guilford College Robert M. Whitnell Guilford College There is no Final Word. There can be nojnal version, no last thought. There is always a new view, a new idea, a new interpretation. -Theodor H. Nelson, inventor of the term hypertext Introduction: Student Empowerment and Responsibility About the time that the World Wide Web exploded out of its original niche in the scientific research community, the business community, the general aca- demic community, and many individual users realized its power for the provi- sion and acquisition of information. Like many institutions, Guilford College recognized the need to have a presence on the Web in order to provide informa- tion to its diverse audience: current and prospective students, their parents, alumni, donors, and other friends of the college. However, like many small colleges, the human resources that could be devoted to the development of a site were limited. How then could Guilford create a presence that would truly reflect the college, its students, staff, and faculty? The answer lay in the collaborative, hands-on approach to learning and the tradition of student empowerment that is characteristic of the college, and here we perceived a rare opportunity. In January 1995, we proposed a course which would have as one of its goals the complete creation of the Guilford College Web site. The students would work with the administration, the faculty, and other students to develop the site, from top to bottom. Even given the unlikely nature of this class-an English professor and a chemistry professor collabo- rate to teach a course on communicating with computers and ask that the stu- dents in that class be given full responsibility for the image the college presents on the World Wide Web-the administration (president, provost, academic dean, Weaving Guilford's Web 191 dean of admissions, head of computer services, etc.) accepted this idea not just willingly, but enthusiastically.
    [Show full text]
  • HTML 5 Handbuch
    60345-4_U1+U4 12.05.14 14:31 Seite 1 Stefan Münz / Clemens Gull Aus dem Inhalt: • Webseitenerstellung heute • HTML und XHTML Münz / Gull / Münz • Dateikonventionen und Referenzierung • Zeichenkodierung in HTML5 • Quirks- und Kompatibilitätsmodi HTML5 der Browser Handbuch • Textstrukturierung • Kopf- und Fußleisten, Navigation, Seitenleisten HTML5 ist die Sprache des Web. Und das HTML5- • Textauszeichnungen Handbuch von Stefan Münz und Clemens Gull ist die • Mathematische Formeln in HTML5 Grammatik dazu. Wie einst die von Stefan Münz mit- • Tabellen in HTML5 begründete Onlinereferenz SELFHTML beantwortet dieses Buch alle Fragen zum neuen Internetstandard. • Hyperlinks: Aufbau, Anker, Ping-Funktion, Deeplinks Immer wichtiger wird dabei die Ausgabe auf Smart- phones und Tablets, deshalb ist diesem Thema hier • Grafik und Multimedia ein eigenes Kapitel gewidmet. Auch das nicht mehr • Pixel- und Vektorgrafik wegzudenkende jQuery wird behandelt. Das unver- • Das neue canvas-Element Der zichtbare Standardwerk für jeden Webprofi! • Eingebettete Audio- und neue Münz: Videoressourcen Die Systematik des neuen HTML 10. Auflage Seit über 15 Jahren Mit HTML5 ist so viel möglich wie nie zuvor, aber es dient • JavaScript-Framework jQuery das unerreichte weiterhin im Wesentlichen dazu, Webseiteninhalte zu deutschsprachige strukturieren. Anhand konkreter Beispiele führen die Auto- Über die Autoren: Stefan Münz / Clemens Gull Standardwerk ren Stefan Münz und Clemens Gull die Leser detailliert an Stefan Münz ist der zu HTML. die Systematik der neuen Websprache heran – nichts bleibt geistige Vater und außen vor. ursprüngliche Autor der bekannten Online- Aktive Inhalte einbinden dokumentation Dieses Buch zeigt, wie Sie vektorgrafische und Multimedia- SELFHTML. Elemente ganz einfach in HTML5 umsetzen und so Ihrer Kreativität freien Lauf lassen. Darüber hinaus erfahren Sie, Clemens Gull ist als wie Sie Imagemaps umsetzen und aktive Inhalte in Ihre Dozent für die Fachhoch- Seiten integrieren.
    [Show full text]
  • Guide for Web Site Template
    Guidelines for Kiwanis Website Template This free template is a valuable tool for clubs that do not subscribe to the Club Management System Web hosting service or content management module, but instead choose to build their own Web site from scratch and use the services of a private Web hosting company. Why use the Kiwanis Web site template? It will help you build a club Web site that is: Attractive and professional-looking. Fast and easy to build and maintain. Compatible with the Kiwanis International Web site design and content guidelines. Designed to help you adhere to Kiwanis graphic standards. To Use the Template: Confirm that your Web host will allow you to use this template (generally, free Web hosting services require you to use only their templates). Download the template files onto your computer (files are compressed, so you will need to extract the files with a Zip file utility). Open the template in your Web editor. Add your content. Save your files on your hard drive. Transfer the completed files to the host’s server via an FTP client or other method as instructed by your Web host. The template is located here or go to the KiwanisOne.org downloads page in the Marketing and PR section under Templates. Template Tips: Remember to add content to each of your pages or at least indicate when future content will be added to a new page containing little or no information (blank pages are confusing to Web site visitors). Avoid copying over undesired text formatting codes with your new content.
    [Show full text]