Index branding, 236–237 apps, creating, 417 • A • contests, 246 Apsalar (website), 419 global networking, 256 Arlington Virginia Computer ABEBooks (website), 28, 349 guerilla marketing, 250–252 Repair, 65 About Me page (eBay), language, 252–253 Arqspin (website), 159 334–337 multilingual sites, 253–255 Art Institute of Chicago, 44 About.com (website), 65, 274 newsgroups, 245 Art-2k.com (website), 66 Absolute Software Corp.’s newsletters, 199–201, ArtFire CompuTrace Plus, 165 240–243 Facebook sales system, Access Market Square paying for, 261 26, 304–305 (website), 92 professional services, 63–64 Far East products, 229–231 accounting salutations, 252–256 website, 81, 220, 230, 355, 358 methods of, 398–399 AES (Automated Export The Artful Home, 218 programs for, 42 System), 193–195 Ask Network, as Internet tools, 397–412 affi liate (Amazon.com), search service, 261 accounting periods, 399 316–319 Ask.com (website), 247 accrual-basis accounting, affi liate ads, 27, 310 ASP (Active Server Pages), 99 compared with cash- affi liate network, 320 ASP (application service basis accounting, 398–399 AICPA (website), 228 provider), 157–160 285 Ad Age, Alfresco, 212–213 ASP (Microsoft Active Server Ad-Aware, 166–167 algorithms, 169 Pages) technology, 84 Adler, David M. (attorney), Alibaba marketplace, 230–231 assets, assessing, 400–401 382, 384 Alibris (website), 349 AssureBuy (website), 180 Adobe (website), 105 AliExpress (website), 231 aStore, 320–321 Adobe Acrobat Reader, 391 alt discussion group, 216–217 AtomZ Site Search Adobe ColdFusion, 99, 155 ALT text, 279 (website), 127 Adobe Dreamweaver, 105, Amazon, 35, 80, 93, 315–321 AT&T (website), 73 117–118, 130, 136–137 Amazon Payments, 188 attachments (e-mail), 76, 206 Adobe PageMaker, 102 Amazon Product Ads, 326 attorneys, 63 Adobe Photoshop Elements Amazon Wireless (website), 75 attributes, 124, 143 (website), 77, 341 American Express, 175–176 auction sales Adobe Quark Xpress, 102 “An American in the building reputations, Adobe Systems Inc. French Languedoc” 331–337 (website), 117 (Vickers), 239 customer service, 342–343 ads, placing on blogs, 27 AngelList (website), 17 eBay, 330–345 AdSense (Google), 20,COPYRIGHTED 310 MATERIAL animating ads, 251–252 PowerSellers, 223–225, 332, ADSL (Asymmetrical Digital announcement lists, 245 343–345 Subscriber Line), 74 antivirus protection, 163–164 preparing sales advertising and publicity. See AOL, as Internet search descriptions, 337–342 banner ads; blogs; also service, 261 AuctionBytes (website), mailing lists; marketing; AOL Shopping, 92 187, 331, 344 SEO (Search Engine Apache, 99 audience, 238–239 Optimization); social applets (Java), 113 author platform, 421 networking application service provider auto-responders (e-mail), about, 235–236 (ASP), 157–160 76, 204–205 330_9781118607787-bindex.indd0_9781118607787-bindex.indd 427427 66/7/13/7/13 44:11:11 PPMM 428 Starting an Online Business For Dummies, 7th Edition auxiliary storage, 69 BlogAds (website), 27, 310 Business Plan Pro (Palo Alto AVG AntiVirus (AVG Blogger (website), 20, 309 Software), 38, 256 Technologies), 163 BlogPulse, 309 business presence, 109–146 Avira AntiVir Personal blogs. See also specifi c blogs business processes, social Edition Classic about, 18–23, 216, 309, 424 aspect of, 14–17 (H+BEDV), 164 adding ads, 310 business strategy (Amazon), asking for donations, 329 310–311 Buy Box (Amazon), 330 • B • building business with, 27 BuyItSellIt.com. See HighWire choosing hosts, 309–310 Commerce (website) Babylon Mall, 87 Clean Air Gardening, 20, 24, Buzz Marketing with Blogs For back end/back offi ce, 41 276–277, 279–280, 312 Dummies (Gardner), 20 background, 128–129 for customer comments, Backup Exec 2012 (Symantec 138–139 Corporation), 77–78 as marketing strategy, 237 • C • backups, 77–78, 98, 163 opportunities with, 66 bandwidth for online C Corporation, 396 other benefi ts of, 311–312 newsletters, 200 cable modem, 73–74 software for, 94, 98 banner ads CafePress, 86, 157, 360–363 Bloomberg Online Currency about, 54, 247 calendar year, 399 Calculator, 195 cost of, 247–248 Camera+ app, 13 Blueberry Boutique, 30 designing, 248–249 CampusBookRentals Bock, Darren (Wensy.com), as marketing strategy, 236 (website), 61 359 profi ting from others, 250 CAN (Capital Access Banner Generator (Prescient <body> tag, 269 Network), 17 Code Solutions), 249 Bolt, Jason (owner of Canon PowerShot A2300, 72 Banner Maker Pro Society43), 246, 302–303 CAN-SPAM Act, 52 (website), 249 Bonanza (website), 28, 149, Carbonite (website), 163 Bare Bones Software, Inc., 348, 357 “card-swipe” purchases, 178 102–103 Boutell, Thomas (World cash-basis accounting, BBB Business Seal for the Wide Web FAQ), 199 compared with accrual- Web (website), 150 Box storage software basis accounting, BBBOnline, 164–165 (website), 78 398–399 BBEdit, 102–103 Boyd, Jinele (entrepre- catalogs, creating, 84 Ben and Jerry’s (website), neur), 40 CD-RW/DVD±RW drive, 69 62–63 Boyd, Lucky (online certifi cates, 47, 170–172 Best of the Web (website), 274 merchant), 40, 45, CFR (Cost and Freight), 194 Bettany, Lisa 53, 54, 56 CGI (Common Gateway (photographer), 13 Bplans.com (website), 256 Interface) scripts, 93, 210 Better Business Bureau Bradley, Scott (spammer), 52 Chamandy, Alex (business (website), 150, 165 branding, 236–237 owner), 65 Bezos, Jeff (Amazon Brennan, Tim channel management founder), 329 (ontrepreneur), 61 software, choosing, BIN price (online brick-and-mortar business, 366–368 auctions), 331 compared with Web- ChannelAdvisor, 30, 154, Bing (Microsoft), 35, 254, 259, based business, 201–202 155, 368 272, 275, 289, 294–296 Building Your Business with ChannelGrabber, 367 “Bing: New Features Relevant Google For Dummies chat, for customer to Webmasters” (Hill), 264 comments, 140–141 (Microsoft), 259 business deductions, 411–412 cheap, as product quality, 35 Bing Places, 294–296 Business Insider (website), cheat sheet, for this book, 8 17, 156, 308 330_9781118607787-bindex.indd0_9781118607787-bindex.indd 428428 66/7/13/7/13 44:11:11 PPMM Index 429 check-ins, 290–296 Computerworld (magazine), processing orders, 179–180 The Chocolate Farm, 55 163, 218 secure servers, 47, 178–179 Clarity app, 133 CompuTrace Plus (Absolute verifying data, 179 Class 1 Digital ID. See Software Corp.), 165 cropping, 132–133 certifi cates Concept Feedback (website), cross-platform, 419 classifi eds, as marketing 158 Cross-Reference icon, 8 strategy, 236 confi guration fi les, 181 crowdsourcing, 15–16 Clean Air Gardening (blog), 20, connection options, 73–75, CSS (Cascading Style Sheets), 24, 276–277, 279–280, 312 98, 162 106, 145–146 ClearCommerce, 179 consignment, 222–223 CTR (Clickthrough Rate), ClearTran, 189 Constant Contact, 201, 241, 247–248 clip art, 103, 131, 151, 251 244, 423 culture, researching, 34 Clip Art Universe (website), consultants, 63 customer service 131 content, researching, 34 about, 197–198 clipart.com (website), 131 content (website), attracting brick-and-mortar compared close-ups (eBay), 341 customers with with Web-based, 201–202 cloud computing, 71, 78 headings, 120–121, 123 discussion area, 215–218 CNAME, 376 images, 123–124 as eBay seller, 342–343 CNET, 187 KISS principle, 114–115 e-mail, 204–209 CNET Shopper (website), 69 links, 122–123 FAQs, 198–199 CoffeeCup HTML Editor lists, 121–122 forms, 209–211 (CoffeeCup Software), searchability of site, newsletters, 199–201 103, 104 124–125, 127 overseas markets, 215 co-location, 157 site map, 126 personalization of, 212–213 color (website), 128 site navigation, 116–118 reaching customers, comments (customer) tone, 115–116 203–213 about, 136 web page title, 123 RSS feeds, 202–203 chat, 140–141 contests, 246 customers. See also discussion blogs, 138–139 convenient, as product comments, customer eBay, 223 quality, 35 attracting, 113–127, 419 e-mail feedback, 136–137 conventions, explained, 6–7 avoiding confl icts with, Facebook, 303–304 copyright, 131, 389–391 392–393 web page forms, 137–138 cost of web hosting, 100 repeat, 296–297 commercial invoice, 255 coupons, 417 researching, 34 commercial websites, CPC (Cost Per Click), 247–248 tracking, 200 evaluating, 61–62 CPM (Cost Per Thousand), customized, as product Communication Expressway 247–248 quality, 35 (website), 64 CPU (central processing CuteFTP (website), 94 community page (Facebook), unit), 68 CutePDF (website), 201 300 Craigslist, 223, 237, 351–354 Cutts, Matt (Google compelling, as product crawlers, 278 employee), 260, 372, 373 quality, 35 Creating Web Pages For cyberbusiness plan, competitors, researching, 34 Dummies, 9th Edition developing, 38–39 CompostGuide.com (Smith), 101 (website), 24, 280 Creative Commons, 390 computers credit card fraud, 177 • D • choosing, 68–69 credit card merchants, dafont.com (website), 129 equipment deductions, 412 47–48, 159 data opportunities with credit card purchases automatic backups, 98 resources, 6 about, 175–176 storage of, 163 services, 65 merchant accounts, 47–48, updating, 55–56 175, 177–178 330_9781118607787-bindex.indd0_9781118607787-bindex.indd 429429 66/7/13/7/13 44:11:11 PPMM 430 Starting an Online Business For Dummies, 7th Edition data bit, 169 DoubleClick (website), 250 editors (image), 76–77 database connectivity, 84–85 drop-off store, 225 eGo drives, 77 DBA (Doing Business As), 392 drop-ship, 227, 328 EIN (Employer Identifi cation DCMA (Digital Millennium DShield (Distributed Number), 228 Copyright Act), 389 Intrusion Detection Elance, 43, 422 DDR SDRAM (double data System), 168 electronic commerce, 12–14, rate SDRAM), 68 DSL (Digital Subscriber 32. See also shopping