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Medcruise Newsletter Issue 51 Mar 2016 25/02/2016 11:23 Page 1 MedCruise Newsletter Issue 51 Mar 2016 25/02/2016 11:23 Page 1 MedCruise News Kristijan Pavić is appointed as the March 2016 new President of MedCruise Issue 51 MedCruise News pg. 1-4 ristijan Pavić, is the new President of membership that spans 20 countries. I am MedCruise, effective from mid- honoured to assume the Presidency of this KFebruary. vibrant Association, dedicated to achieving Port facilities & Since 2014, Kristijan Pavić has held the sustainable and responsible growth of Destinations pg. 5-17 position of svp of MedCruise, representing the cruise activities in the Med and its port of Dubrovnik. adjoining seas. I would like to express my The announcement follows the decision of gratitude to Carla Salvadό for the leadership Meet the MedCruise outgoing President Carla Salvadό to leave her and her excellent work throughout her office at Port of Barcelona, Presidency, and I look members pg. 18-23 which was the MedCruise forward to working with our port that Salvadό devoted family of more than represented on the 100 cruise ports and 34 List of MedCruise Association’s Board of associates in order to Members pg. 24 Directors. continue the same successful Salvadό is now cruise and beneficial results.’ director at Global Ports After graduating with a Holding, also a MedCruise Maritime Science degree from member, and continues to Split University, Pavic worked Come see MedCruise at Seatrade advance cruise activities as a cruise company employee Cruise Global on booth 513 under her new role. at sea. In 2006, he became the The Port of Barcelona general manager of Dubrovnik retains a position on the County Port Authority and MedCruise Board of Directors. since 2012 he has been Following his nomination performing the duty of Pavić said: ‘All ports in the Dubrovnik Port Authority, Med and myself personally are committed deputy general manager. He has been to continuing the excellent work professionally active in cruise destination undertaken by MedCruise in the recent management and cooperation between ports past. MedCruise is celebrating 20 years of and cities, as well as the development of eatrade Cruise Global, the industry’s serving the needs of the ports and the partner relations for all cruise stakeholders, global event which brings together cruise industry in the region, with a especially within the Adriatic region. Severy facet of the business including cruise lines, suppliers, travel agents and partners is being held for the first time in 48th MedCruise GA in Odessa Fort Lauderdale at the Broward County Convention Center. he 48th MedCruise General Assembly cruise sector, as well as the implications In addition to being present on the will take place 22-25 June 2016, in and prospects of cruising in the Med and exhibition floor at booth 513, MedCruise is TOdessa, Ukraine. This major cruise its adjoining seas. also participating in the multi-track event will mark the celebrations of the 20 In line with the MedCruise tradition, all conference program with President Kristijan years of the Association. regular and associate members will have a first Pavić participating on a panel session During the General Assembly meeting, class opportunity to discuss the developments entitled: ‘Where To and Why? Factors MedCruise member representatives in the region, while they will also devote time influencing deployment and itinerary together with other esteemed guests will in B2B meetings and interactive Workshops strategies’ taking place on Thursday March discuss the latest developments of the with cruise line executives. 17 between 9.30-11.00. Bringing the Med Together 1 MedCruise Newsletter Issue 51 Mar 2016 25/02/2016 11:23 Page 2 MedCruise presents its 2016 MedCruise Statistics report at #SCG2016 heading to ruise activities in MedCruise Ports: transforming thus Tenerife in Statistics 2015 is an internal MedCruise to the Cproduction of MedCruise. This is a biggest cruise September special edition of the flagship MedCruise ports Association publication, as this year the association beyond the celebrates its 20th anniversary. Established Caribbean and a edCruise will take centre-stage at in Rome in 1996, the MedCruise membership reliable partner of Seatrade Cruise Med 2016 with the spans today in 20 countries and three cruise lines, Mlargest pavilion on the exhibition different continents, namely Africa, Asia and destinations, floor as well as hosting the 49th General Europe. public institutions Assembly on the day after. Previously known A total of 27.3 million cruise passenger and other as the Seatrade Med Cruise Convention, the movements were hosted in MedCruise stakeholders. newly formed Seatrade Cruise Med event is the member ports in 2015, while at the turn of This report-to Mediterranean’s premier cruise industry event. the century the very same ports had be presented during Seatrade Cruise Global The 2016 edition will take place in Santa Cruz, recorded ‘only’ 8.6 million passenger 2016-forms part of a series of studies Tenerife from 21-23 September 2016 at the movements. conducted or commissioned by MedCruise. International Trade Fair and Congress Centre The second biggest cruise region of the The aim is to advance cruise ports in Santa Cruz, Tenerife, and it hosted by the world, namely the Med, demonstrated a competitiveness via benchmarking and Port Authority of Santa Cruz de Tenerife. The remarkable capacity for growth, sharing of knowledge on industry trends. event comprises of an exhibition, conference, networking and travel agent training and is fully supported by MedCruise, CLIA and FCCA. The Port Authority of Santa Cruz de Tenerife Princess Project in Barcelona manages five ports in four of the Canary islands. All received cruise calls last year and collectively they welcomed 506 calls and Mediterranean Cruising. 933,161 passengers. Leading port Santa Cruz de The joint project gives the opportunity to 17 Tenerife welcomed 311 ships and over 644,000 MedCruise port members to directly benefit to cruise visitors, followed by Santa Cruz de La be promoted and be educated, via a number of Palma in La Palma which had 125 ships and initiatives that will finally reach the guests of 206,799 passsengers. San Sebatian de la the Holland America Group. Gomera handled 59 ships and over 76,000 Ten initiatives are developed in this context: passengers while Los Cristianos and La Estaca welcome videos for cruise guests, local experts tallied 5 and 6 calls respectively. port presentation videos, speaker series, exclusive guest experience in every port, new tour programs and framework, partnership port Figen Ayan (Istanbul) guides & walking maps, port welcome & and Bruce Krumrine departure experience, local artist exhibit & sale, cooperative marketing & public relations, film ased on the willingness of MedCruise and project. Princess Cruises to enhance and further The first phase of the project concluded in Bdevelop the close relationships and Barcelona the second week of February, where collaboration, MedCruise and Princess decided MedCruise port members, and associate to develop a partnership project. partners at the respective destinations gathered Following a most interesting proposal in a Mediterranean style scene set by Princess developed by Bruce Krumrine, Vice-President, Cruises to shoot videos sharing experiences and Shore Excursions of Holland America Group, the the beauties of the destination to be explored by two partnering organisations currently work on cruisers at their ports and destinations. a twofold goal: to Create the world’s best cruise The project will continue, involving more Santa Cruz de Tenerife experience and Increase Demand for MedCruise member ports and further actions. Promoting the Med cruise experience to China •Are you Chinese and looking for a cruise project aims to help the Med and holiday? its adjoining region emerge as the • Do you want to know everything about cruise most preferred cruise destination destinations in the Med and its adjoining seas? among Chinese cruise tourists. • Do you know how to spell MedCruise in The strategic marketing plan Chinese? focuses on the fact that the region www.medcruise.cn is now here to provide all itself represents a high degree of the answers attractions, combining different Since early 2015, MedCruise in collaboration elements such as history, nature, with Chinese Friendly is working on a China culture, gastronomy etc., all much Marketing Plan to benefit MedCruise Ports. This appreciated by Chinese tourists. 2 MedCruise Newsletter Issue 51 Mar 2016 25/02/2016 11:23 Page 3 Cruise Excellence Awards MedCruise member port of Cartagena, Spain. the Best Mediterranean Port & Destination award. The event was organised by Cruises News Stephen Xuereb, CEO of Valletta Cruise Port Media Group and included a round table session said, ‘We are very proud to be receiving this with the participation of cruise companies, port award. Valletta Cruise Port and Malta have the executives, as well as port and shorex agencies. right mix to excel: port infrastructure, MedCruise Vice President and Cruise destination attractiveness, a good product Manager of Ports de la Generalitat Maria Cano offering, outstanding service delivery with good joined the participants discussing the state of passenger flows in the key facilities, varied the cruise industry and presented current transport modes, and safety and security. All opportunities and challenges in the cruise this within a value-for-money proposition, and industry. delivered with pride and passion. We dedicate Fernando Muñoz, Commercial Manager of the this award to all the personnel of Valletta Cruise Port Authority of Cartagena that forms a Port, who together with local stakeholders he 9th edition of Cruise Excellence Awards MedCruise regular member also joined the relentlessly work to ensure that Malta is was celebrated under the auspices of discussions. professional, efficient, reliable and flexible in TMedCruise on February 18th, in the MedCruise member Port of Valletta received meeting expectations on all fronts.’ Discussions on “Maritime Skills and Careers in Blue Economy” tackled. The Cruise world offers a unique opportunity for growth of the Blue Economy.
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