AIDA CARES 2015 Summary
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AIDA CARES 2015 Summary www.aida.de AIDA cares 2015 – Summary | G LT ÄS E TE W | M U E CONTENT | R F O R L E G T I E E B | R A M T I 1.0 About AIDA cares ........................................ Page 3 2.0 AIDA Cruises – company profile .................. Page 4 3.0 Our sustainability philosophy and strategy ................................................. Page 6 4.0 Our standards ............................................... Page 8 5.0 Dialog ........................................................ Page 14 6.0 Our major fields of activity ....................... Page 15 6.1 Our environmental and climate protection ............................ Page 15 6.2 Employees ............................................ Page 38 6.3 Guests ................................................... Page 52 6.4 Successes .............................................. Page 64 2 1.0 ABOUT AIDA CARES Dear reader, It`s been since 2007 that AIDA Cruises has issued an an- and improving. We continually review and optimize our nual sustainability report in which we inform everyone behavior based on consideration of our own standards, interested about our environmental and social commit- new legal requirements and technological progress. The ment. basis for this constant self-evaluation is formed by inter- nal corporate exchange and dialog with our partners. Our To save paper, we publish our sustainability report AIDA aim is to be a technological pioneer, foster diversity, work cares only online under www.aida.de/aidacares. For all fair and introduce closed-loop recycling for all products. those of you who wish to have a document providing a detailed overview, we provide this comprehensive sum- We set short, middle and long-term goals for the imple- mary of AIDA cares 2015 as an individual download, mentation of our sustainability strategy and we use key summarizing our major sustainability activities, goals and indicators to measure and evaluate these targets. We measures. keep our long-term goals in sight; at the same time, by its very nature, our program is always in movement as we Our sustainability reporting has been based on the prin- react to new challenges and developments. ciples and regulations of the Global Reporting Initiative (GRI) since as early as 2010. Accordingly, our report pro- Dialog between me, Dr. Monika Griefahn, my team and vides an explanatory section for every indicator that de- the individual specialist departments in the company is tails how we are satisfying the respective requirements. correspondingly intense. We are thus offering transparent, comprehensive insight into our activities to everybody who is interested. Our sustainability program is managed centrally and im- plemented in a decentralized way. It is anchored at all Our annual AIDA cares sustainability report provides in- levels of the company and implemented by each depart- formation about the prior fiscal year. We explain how we ment. are living up to our responsibility, which of the associated objectives we have met, and what challenges lie ahead of Our integrated management system supports optimiza- us. Given the transition from GRI 3 to GRI 4 in 2014 and tion to help us achieve our goals. the respective more detailed reporting starting in 2016, we have decided to have the „AIDA cares 2015“ be sim- All this is explained in this summary and in detail on ply an update to the „AIDA cares 2014.“ In 2014, we www.aida.de/aidacares. defined the requirements of our reporting according to GRI 4 within the Carnival Group. Starting in 2015, we will We hope, you’ll enjoy the reading! be compiling all data for our sustainability reporting as per GRI 4 requirements. This updated „AIDA cares 2015“ includes all essential information from fiscal year 2014. All divisions of AIDA Cruises were taken into account. Dr Monika Griefahn At AIDA Cruises, we take on responsibility for people and the environment. For us, sustainability is a journey Chief Sustainability Officer in comprehensive quality: We are constantly developing AIDA Cruises 3 AIDA cares 2014 – Zusammenfassung 2.0 AIDA CRUISES – COMPANY PROFILE AIDA Cruises is one of Germany’s fastest growing special developments. You can find information on the and most financially successful tourism companies. In consolidated balance of the Carnival Group in the Car- 2014, we employed a staff of 6,900 from 40 nations nival Corporation Annual Reports. – 6,000 on board and 800 ashore in Rostock and Ham- burg. With its 10 cruise ships, AlDA currently operates Our employees and numerous partners play an impor- and markets one of the most state-of-the-art fleets in tant role in the economic success of AIDA Cruises. We the world. The ships are operated in compliance with work with 11,615 tourism partners in Germany, Aus- the highest international quality, environmental, and tria, and Switzerland, who support us in selling and safety standards. By 2020, the AIDA fleet will expand marketing our cruises. Around 325 suppliers work for to 14 ships. AIDA Cruises is managed by Michael Un- the hotel, wellness, and excursions divisions; 185 sup- gerer (President). The managing staff is remunerated pliers work for Food & Beverage; and 1,154 suppliers according to their responsibilities and performance. and service providers come from the areas of technol- ogy, new builds, and docks. We also cooperate with AIDA Cruises has been part of the Carnival Corpora- 200 port and excursion agencies in 190 harbors and tion since 2004. Within the group, AIDA Cruises is allo- 73 countries. Last year we worked together to make it cated to the continental European Carnival subsidiary possible for 835,622 guests to enjoy the best time of Costa Crociere S.p.A. in Genoa. As the subsidiary of the year on board our ships – namely their vacation. a company that is listed on the stock exchange, AIDA Cruises does not issue its own statements regarding The headquarters of AIDA Cruises are in the Hanseat- the company’s utilization rates, operative results or ic city of Rostock – a highly traditional university city 4 AIDA cares 2015 – Summary where the shipping industry has created a climate of cosmopolitan openness and internationalism. We are continuing this tradition and are strengthening the value creation of the entire region with our economic success. In 2014, around 800 employees were working in the modern buildings in the historic city port. In October 2014, AIDA Cruises moved into its new, modern, and well-illuminated► GUEST SATISFACTION office complex [PR5] AIDA Home in the Ros- tock port, which offers space for up to 400 employ- ees. With the new building, AIDA Cruises also set an2013 2014 exampleCustomer in the satisfaction area of sustainable index construction. The 94 92 newin %office complex was built according to the latest environmental standards and was the first office build- ing in Mecklenburg-Western Pomerania to receive the silver quality seal by the German Association for Sus- tainable Construction (DGNB). The Costa Group founded Carnival Maritime GmbH at ► AIDA BY NUMBERS We also consider AIDA Home to be a commitment the Hamburg location in early 2015. On the highest to Rostock: Our company’s growth also increases our2013 technical level, Carnival Maritime2014 is functioning as the need for qualified employees, to whom we offer an new Marine Service unit for the Costa Group, Europe’s attractivePassengers living and work environment here. The entire763,700 leading cruise line. This unit 835,622bundles competences 2.0 AIDA CRUISES – COMPANY PROFILE region profits from this: Because we don’t just create and best practices in the area of marine operations to jobs,Berth we capacity also stimulate the local social, cultural and18,636 achieve the highest security standards18,636 in the cruise in- economic life. dustry for the fleet of the Costa Group, which currently Employees 6,900 from 34 countries, 6,000 6,900 from 40 countries, 6,000 on board and 900includes on land 25 cruise shipson of board the brands and 900 Costa on land Crociere, We also have around 100 employees working in Ham- Costa Asia and AIDA Cruises. Carnival Maritime com- burgNew in ships our AIDA Entertainment division. Here the2015, en- 2016bines the company’s expertise2015, in the 2016 areas of marine, tire entertainment program is developed for the AIDA technology, healthy, environmental protection and se- fleet.German cruise market No. 1curity for the Costa Group in Hamburg.No. 1 Fleet 10 ships 10 ships ► AIDA PARTNERS 2014 Travel agencies 11,615 Suppliers in the areas of hotel, wellness 325 and excursions Suppliers in the food and beverage area 185 Suppliers and service providers in the areas of 1,154 technology, new ships and shipyards Port and excursion agencies 200 (in 190 ports and 73 countries) 5 AIDA cares 2015 – Summary 3.0 OUR SUSTAINABILITY PHILOSOPHY AND STRATEGY Our sustainability philosophy We take on social responsibility The safety and satisfaction of our guests is our utmost For AIDA Cruises, acting sustainably is acting responsi- priority. Our employees greet guests with the fabled bly. We manage resources carefully and protect the en- AIDA smile. They are ambassadors of an attitude to life vironment, promote cultural and biological diversity and based on tolerance, mutual appreciation and respect of are committed to helping people on board and ashore. cultural diversity. Our employees are the cornerstone of We are convinced that a sustainable business model is our corporate culture and ensure high-quality service for fundamental in allowing us to continue being a success- our guests. That is why we continually invest in their ful cruise operator in tomorrow’s world. training and professional development. We also pay at- tention to fair working conditions and the sustainable manufacture of products in dealings with contractors We are committed to the environment and suppliers. We share our success with the commu- At AIDA, we show our guests the most beautiful plac- nity by means of donations and sponsorships in compli- es in the world.