Expectation for Tizen

Kiyohito Nagata, SVP of NTT DOCOMO Chairman of Tizen Association Summary

• DOCOMO’s Service/Device Strategy (A Benchmark of Operator’s Requirement)

• Tizen Association

• Expectation for Tizen

2 tizen.org DOCOMO’s position in Japan

■ No. of Subscribers in Japan ■ Market share comparison by carrier 100%

80% 28,949,000 Others 23% 60,129,500 60% 49%

40% 50% 45% 35,109,100 NTT DOCOMO 53% DOCOMO 28% 35% KDDI 20% Softbank

0% １Ｑ２Ｑ３Ｑ４Ｑ FY2011 DOCOMO’s market share Full year: Approx. 46%

3 tizen.org Featurephone/SmartphoneFP/SP sales Sales in Japan FP SP No. of10000000 unit

9000000

8000000

7000000

6000000

5000000

4000000

3000000

2000000

1000000

0 1Ｑ 2Ｑ 3Ｑ 4Ｑ 1Ｑ 2Ｑ 3Ｑ 4Ｑ

FY2010 FY2011

4 tizen.org Product Series docomo Tablet Feature phones New smartphone series

User-friendly & Innovative & brings more fun to life broadens your potential

FY2011 winter-spring models

5 tizen.org

FY2011 winter-spring models 5 dmarket/dmenu/DOCOMO Services

DOCOMO-operated DOCOMO’s wide array of content market services

東京きょう最高25℃ 20％

DOCOMO original content portal

6 Enrich the portfolio of services offered via smartphones tizen.org

6 Voice Agent Service Use voice recognition: Recognizes voice Mail Voice Music player For writing mail command & activates call mail app

Voice operation

Scheduler Camera

“Send “How should the ・・ message body text read?” ・ to Mr. A”

【Voice agent service features: conceptual diagram】 “Send message to Mr. A”

Voice recognition Voice Intention Voice recognition interpretation synthesis engine engine engine Voice synthesis Network cloud “How should the body text read?” Service realized by functional split between device and network

7 tizen.org Photo/Video Cloud Service ・Started offering a new cloud service “Memory Collection”, which automatically sorts photographs and videos stored in smartphones/PCs and rearranges them by category

Organizes your memories on your behalf

Memory TM Collection Smartphone/Tablet

How PC Photo panel should I put all these

photos in Smartphone/Tablet TV order?

8 tizen.org Further Evolution of Services Multi-device Evolution of address book Evolution of data storage

Smartphone Tablet

タイムライン

ドコモ花子 4分前ただ今ランチ中～

溜池太郎 2時間前ハワイにいってきた

ドコモ花子昨日パスタなう@LaCitta

田町慶子昨日明日は出張。羽田

Evolution of service Evolution of cyber- Evolution of online market convergence physical convergence

9 tizen.org DOCOMO’s Clouds Help each and every customer lead a smart life 《 Personal life agent 》

Convenience/ Safety/ Enjoyment/ Fulfillment/Efficiency Security Pleasure

DOCOMO’s Clouds

“Personal” “Business” Cloud Cloud

Network Cloud Evolution of mobile services New value creation Customer satisfaction improvement

10 tizen.org Network Cloud Creation of Devices Network innovative services Diverse product lineup “Shabbette Concier” voice agent Network cloud GALAXY Xperia ARROWS

Voice Voice Machine Intention “Translator ＋ recognitionsynthesis translationanalysis ＝ Phone” Location Voice Image Content data storage processingsharing

MEDIAS AQUOS REGZA Mail translation ・ function Advanced features uniquely Accessible from・ any device available from telecom ・ operator

11 tizen.org Installation of Attractive Features

Features strongly demanded by customers

Infrared data Waterproof e-wallet Broadcasting transfer

Introduction of new features/ Features for enhanced safety/security services and comfort Wireless battery Emergency Ultra high-speed New media recharging Earthquake docomo Palette UI Virus Scan warning 地震速報

12 tizen.org Summary : DOCOMO’s Service/Device Strategy towards Customer Satisfaction

Own Portal Own Store Own Service Own UI/UX

Wide Variety of Device

For Efficient Achievement

13 tizen.org Tizen Association

• Tizen Association guides the industry role of Tizen, including gathering of requirements, identification and facilitation of service models, and overall industry marketing and education

Operator’s Service Models Requirements

Industry Marketing

14 tizen.org Board of Directors of Tizen Association • Sprint has joined the Tizen Association • First North American Operator in Tizen Association

15 tizen.org Organization of Tizen Association

Board of Directors

Operations Marketing Working Representatives Group

Requirements Other Working Working Group Groups TBD

16 tizen.org Tizen Governance Model Commercial Governance Project Governance Tizen Association Tizen Project Technical Steering Group Board of Directors Chaired by Intel and Samsung Contribution-based Membership/Influence Architecture, SDK, Community Office Platform APIs Business Strategy Requirements Roadmap User Interface App-store Industry Requirements Partnerships Compliance Test Project Office Suite

17 tizen.org Expectation for Tizen

HTML5 Facilitation Openness

Innovation and Industry Leaders Differentiation Support

18 tizen.org HTML5 Facilitation

• By HTML5, Developers can easily and rapidly create and deliver a variety of innovative applications

• HTML5 speeds app delivery across multiple OS platforms and devices

• Tizen is the cross-device open source SW platform with a comprehensive implementation of HTML5

19 tizen.org Openness

• Equal opportunity for OEMs to participate and benefit

• Open governance by Linux Foundation

• No restrictions on applications/services

20 tizen.org Innovation and Differentiation

• Frees OEMs to focus on innovative, differentiated solutions

• Unleashes service providers to differentiate with value- added services

21 tizen.org Industry Leaders Support

• World’s leading operators, service providers, device makers, and silicon suppliers unite to drive a open mobile OS

• Multiple choices of ecosystem players to deliver devices and services

22 tizen.org Advantage of HTML5 Support for Multi Browser/OS/Device Contents/Applications Contents/Applications

Plug-Ins

・・・・

Web Browser Multi Web Browser

OS Muliti OS Multi Deivce

Needs to accommodate Reduce development cost different PlugIns/Browsers/OS

23 tizen.org HTML5 Performance

24 tizen.org HTML5 Performance

25 tizen.org HTML5 Fragmentation

http://www.rng.io/ http://mobilehtml5.org/

26 tizen.org Further Expectation

Support for Innovative UI/UX Other OEMs Attractive Support for App Create Apps for Tizen Device Developers Operator Service

Avoid Enhance Attractive Fragmentation Security Tizen High Protection of Ecosystem performance of Digital Contents HTML5 Delivery For Tizen Project For Device/Software Vendors

27 tizen.org Role of Tizen Association

Open for All Device/Application Developers

Support Application Develop Environment

Create new business opportunities

28 tizen.org Create Innovation!

29 tizen.org