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Superbike Championship Established

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Superbike Championship Established WHO WE ARE MotoAmerica is the AMA/FIM North American sanctioned Motorcycle Road Racing Championship. MotoAmerica is aligned with the international sanctioning body and world championship rights holder, Dorna. HISTORY 1932 - AMA Professional Road Racing established 1976 - AMA Superbike Championship established 2015 - MotoAmerica acquires commercial rights to AMA Road Racing and Superbike Championships 2018 - AMA & MotoAmerica announce extension to 2029 MISSION Deliver North America’s professional road racing series to a worldwide audience Develop American riders for world competition Deliver interactive family entertainment at MotoAmerica events Deliver exceptional engagement value to marketing and media partners CLASSES SUPERBIKE STOCK 1000 SUPERSPORT The premier class in the Designed as a feeder class to The middleweight, much MotoAmerica series, Superbike, this class provides talked-about, class of the showcasing the top riders in riders the chance to gain series, Supersport features the nation aboard highly experience and recognition on highly modified modified, production-based powerful 1000cc motorcycles production-based 600cc 1000cc motorcycles capable before making the move to motorcycles. of 200+ mph. the premier class. TWINS LIQUI-MOLY Addresses one of the most JUNIOR CUP popular categories of This class is open to manufacturers motorcycles while providing who homologate machines for the teams and tuners the category. With age limits of 14-25, freedom to more heavily Junior Cup is a high-focus breeding modify engine and ground for road racing’s future stars. suspension components. EVENT ENGAGEMENT WE DELIVER MORE THAN AN AFTERNOON OF IMPRESSIONS… 10 annual races at premier facilities across the USA, 5 competition classes, 120+ riders per event. Spectator attention spread over 2-3 days. Easy fan access to paddock, teams, riders and bikes, producing outstanding booth interaction. Live music, carnival themed Kids-Zone. Advanced youth Learn-To-Ride activities planned for 2019. Camping is popular with fans utilizing their RV’s, toy haulers and UTV’s for transportation. 2019 SCHEDULE APR 5-7 Road Atlanta, GA JUL 12-14 WeatherTech Laguna Seca Raceway, CA APR 12-14 Circuit of the Americas, TX AUG 10-11 Sonoma Raceway, CA MAY 4-5 Virginia International Raceway, VA AUG 23-25 Pittsburgh International Race Complex, PA MAY 31 - JUN 2 Road America, WI SEP 7- 8 New Jersey Motorsports Park, NJ JUN 15-16 Utah Motorsports Campus, UT SEP 20-22 Barber Motorsports Park, AL METRICS TV VIEWERSHIP BROADCAST TV 2018 BeIN Sports USA BeIN Sports USA & Español Road Atlanta, GA 111,801 television network airs international COTA, TX 66,273 sports content including motorcycle racing from MotoAmerica and Virginia Int'l Raceway, VA 56,747 MotoGP plus auto racing, football, Road America, WI 74,032 rugby, handball and volleyball. Utah Motorsports Campus, UT 120,817 Laguna Seca, CA 69,129 Sonoma Raceway, CA 55,789 Pittsburg Int'l Race Complex, PA 53,258 New Jersey Motorsports Park, NJ 69,204 Barber Motorsports Park, AL 26,156 Watched entire program, total: 703,206 Watched at least 1 minute: 2,716,041 (source - Nielsen) TV VIEWERSHIP BROADCAST TV DEMOS DIGITAL VIEWERSHIP NON-TV DIGITAL PLATFORMS YouTube (BeIN Sports MotoAmerica) Views Facebook Videos (Full Races Only) Views Reach Road Atlanta, GA 185,716 Road Atlanta, GA COTA, TX 80,302 COTA, TX Virginia Int'l Raceway, VA 84,660 Virginia Int'l Raceway, VA Road America, WI 338,150 Road America, WI Utah Motorsports Campus, UT 38,000 82,816 Utah Motorsports Campus, UT 80,804 Laguna Seca, CA Laguna Seca, CA 129,516 Sonoma Raceway, CA 31,900 118,734 Sonoma Raceway, CA 97,259 Pittsburg Int'l Race Complex, PA 40,000 221,068 Pittsburg Int'l Race Complex, PA 99,603 New Jersey Motorsports Park, NJ 25,000 66,228 New Jersey Motorsports Park, NJ 65,759 Barber Motorsports Park, AL 27,000 77,718 Barber Motorsports Park, AL 58,538 Totals 161,900 566,564 Total Views 1,220,307 Facebook Videos (All) Views Avg Views 122,031 Highlights, Sponsor Spotlights 4,400,000 Interviews, Races, etc YouTube (MotoAmerica Channel) Views (sources: YouTube & Facebook) All videos, races and other 207,200 DIGITAL VIEWERSHIP NON-TV DIGITAL PLATFORMS DEMOS Digital viewership provides outstanding engagement & interaction. Example Facebook race video demos below. YouTube race video demos n/a as they are posted in beIN YouTube channel. ATTENDANCE RACE ATTENDANCE 2018 Race Attendance 2018 vs 2017 Road Atlanta, GA 14,000 * -11% COTA, TX 165,000 16% Road America, WI 24,009 2% Utah Motorsports Campus, UT 9,500 0% Laguna Seca, CA 64,425 2% Sonoma Raceway, CA 15,461 9% Pittsburgh Int’l Race Complex, PA 15,203 5% New Jersey Motorsports Park, NJ 11,500 * -18% Barber Motorsports Park, AL 14,256 42% *adverse weather SOCIAL MEDIA YOY SUMMARY MotoAmerica Facebook 2018 2017 YOY Post Engagement (Millions per Season) 1.42 1.11 128% ! Total Impressions (Millions per Season) 39.1 41.2 95% Total Reach (Millions per Season) 471.2 n/a Page Likes (Thousands per Season) 111.2 98.2 113% Posts 872 698 125% ! Likes (current) 111,367 Followers (current) 112,769 MotoAmerica Twitter 2018 2017 YOY OUTSTANDING increases where it Total Engagement (Thousands per Season) 26.8 17.9 150% ! matters most – ENGAGEMENT. Total Impressions (Millions per Season) 2.8 4.2 67% Total Reach (Millions per Season) 106.0 n/a In addition, MotoAmerica and its Page Likes (Thousands per Season) 12.8 10.9 117% sponsors receive significant coverage Posts 736 1,240 59% Followers 12,800 across the social media extensions of its various teams, riders and partners MotoAmerica Instagram 2018 2017 YOY Total Engagement (Thousands per Season) 657.0 368.0 179% Total Impressions (Millions per Season) 11.0 4.96 222% ! Page Likes (Thousands per Season) 63.5 45.8 139% Sources: Rival IQ and platform-direct metrics Posts 666 424 157% ! Followers 65,700 SOCIAL MEDIA SERIES COMPARATIVE ANALYSIS Sources: Rival IQ and platform-direct metrics SOCIAL MEDIA DETAILS: FACEBOOK SOCIAL MEDIA DETAILS: TWITTER SOCIAL MEDIA DETAILS: INSTAGRAM DEMOS PR & MEDIA MotoAmerica, its riders and teams receive routine media coverage through enthusiast and general media outlets, such as Road Racing World, Popular Science, Maxim and others. Click images for article links VIDEOS YouTube Link click here: YouTube Link click here: Dunlop Championship Road America Motul To Become a Champion MotoAmerica Video Superbike Race 1 SPONSORSHIP Blank Slide SPONSORSHIP Blank Slide LEADERSHIP WAYNE RAINEY CHUCK AKSLAND TERRY KARGES RICHARD VARNER PRESIDENT COO CMO CFO Former two-time U.S. Former VP of Motorsport Executive Director of the Energy sector investor, Superbike and three-time Operations at COTA, Petersen Automotive lifetime motorcycle 500cc World Champion. Circuit of the Americas, Museum. Former Roush enthusiast, co-owner of Former MotoGP team Texas. Former Managing Performance SVP, co-owner Champions Moto. principle. Director of Team Roberts of Champions Moto. U.S. and MotoGP teams. CONTACT Jeff Nasi MotoAmerica SVP Sales | Marketing | Content A KRAVE Group Company (714) 242-5954 Office 3186-D Airway Ave. (310) 993-9190 Mobile Costa Mesa, CA 92626 [email protected] www.motoamerica.com.
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