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AGB Vol III Quark File licensees continue to bring new and innovative products to market on a regular basis. With recent business acquisitions, Stanley’s product range is larger than ever. Consumer prod- ucts include hand tools, mechanics tools, tool stor- age, hardware, and home décor items. Industrial tools include fastening systems, auto assembly tools, storage systems, professional laser measur- ing and leveling tools, and hydraulic attachments. Security Solutions includes the integration and supplying of security systems and access control solutions, including automatic door and locking systems for commercial applications. The introduction of the FatMax® product line THE MARKET bolts on barn doors and farmhouses, in the late 1990s included the FatMax® tape rule, Whose life has not been touched in thereby establishing customer service which features a standout of eleven feet, the some way by a product bearing the as a company hallmark. longest standout in the industry, and has gathered Stanley® name? From the hammer In less than ten years after start- praise and press coverage for its original design. housed in your toolbox, to the hinges ing his small bolt business, Stanley In 2003, Stanley was awarded its seventh United used on your door, to the level and had built a strong reputation for States patent for this tape, which is the top-selling plane employed to make your kitchen quality and received sufficient prod- tape rule in the industry. table, to the tools that assembled your uct demand to warrant the opening Continuously diversifying, Stanley’s most car, to the automatic doors that you of a second shop to make hinges and recent innovations include a line of Organization stores effectively with innovative products. Target- and enables every professional to do his or her walk through at the grocery store . other hardware. He joined with his Solutions storage products, Stanley® Professional ing the professional user, Stanley has comple- very best on every job. Stanley touches more people on a brother and five other investors to Grade™ Mechanics Tools Sets, a new line of mented this strategy by repositioning the brand daily basis than can ever be imagined. incorporate The Stanley Works with Bostitch® finish and framing nailers, and ZAG® with one look and feel, achieved through con- BRAND VALUES And Stanley’s reach is as wide and a workforce of 19 men. Garage Storage products. sistency of both colors and packaging. Stanley’s strength lies in its heritage of quality, diverse as its product line. The name Under the leadership of several Stanley’s innovative Consumer and Industrial • Competitiveness. Stanley believes that the key innovation, knowledge, and integrity. The world- Stanley is synonymous great presidents, The Stanley Works products help people utilize their skills, express their enablers of growth are competitiveness and class brands that Stanley has built have been with quality and reliability. flourished, and a diverse group of creativity, and realize their visions on work sites designed for professionals and for those who Stanley is a worldwide pro- products was manufactured under around the globe. Brand names include Stanley®, think like professionals. Stanley’s brand vision is ducer of well over 50,000 the Stanley® name. With the acqui- Husky®, Goldblatt®, Bostitch®, Jensen®, Mac®, to inspire and motivate consumers to fully realize tool, hardware, and security sition of the Stanley Rule & Level Proto®, La Bounty®, Vidmar®, CST®, David their skills, vision, and creativity. Appropriately products for professional, Company, another New Britain– White®, and ZAG®. The Security Solutions brands representing this exciting period of expanding industrial, and consumer based business — which had been include Stanley®, Best®, Blick®, and FriscoBay®. product range and product innovation, Stanley’s use. The company is known co-founded by a distant cousin of bold brand tagline is more appropriate than ever: and trusted globally and Frederick T. Stanley — The Stanley RECENT DEVELOPMENTS "Stanley. Make Something Great.™”, defining boasts nearly 20 percent of Works boasted a broad line of rules, A “great brand” is a brand that shows perform- the end result from using Stanley® products. its revenue from Europe, levels, and planes, as well as ham- ance improvement year after year and is built where the Stanley brand is mers, carpenter squares, and other through consistent excellence in products, people, stronger than anywhere else hand tools. customer service, and financial returns. THINGS YOU DIDN’T KNOW ABOUT in the world. Emerging American markets Stanley’s brand vision and strategy comprise STANLEY allowed for new territory for Stanley’s three elements: Growth, Positioning, and Com- ACHIEVEMENTS products. Capitalizing on the advent petitiveness. H As one of the oldest tool man- of the automobile age, Stanley intro- • Growth. Stanley’s commitment to continuous The Stanley Works began in a one-story wooden armory that was used during the ufacturers in America, Stanley duced hardware sets for home garage innovation has created a steady stream of new War of 1812. believes in the power of a doors in 1914. To counter the Great products and business opportunities worldwide. exceptional customer service, both of which strong brand. HISTORY Depression, which practically paralyzed the build- Innovative products have been developed to make depend upon simplicity, standardization, and H In the year that Frederick T. Stanley was Since the brand was intro- In 1843, an enterprising businessman named ing industry, the company created new markets with the professional's job easier and more productive, systemization. born (1802), there were only 16 stars on the duced 161 years ago, Stanley Frederick Trent Stanley established a little products such as portable electric tools and a push into new or previously untapped mar- American flag and New Britain, Connecticut, was not yet considered a town. ingenuity and excellence have led to shop in New Britain, Connecticut, to and the “Magic Door®,” which, to ket segments has created additional needs and PROMOTION numerous firsts, from patents for new prod- manufacture door bolts and other the astonishment and conven- demand for the range of Stanley® products. Stanley’s commitment to people is expressed in its H The Stanley Rule and Level Company ucts to design improvements on existing products hardware made from wrought iron. ience of those who passed • Positioning. Stanley has realized that the key to longtime support of Habitat for Humanity. Stanley expanded its business to manufacture to what may have been the industry’s first patent Stanley's Bolt Manufactory was through it, opened automati- winning a strong retail position is to merchandise volunteers have helped to build thousands of checkers, chessmen, wooden toy guns, and issued for ergonomically designed tools. Stanley’s only one of dozens of small cally in response to a signal homes for the needy. The company earrings during the Civil War. solid heritage has not only gained the loyalty and foundries and other backyard indus- from its photoelectric cell. has also sponsored the TeamWorks H Stanley® Hardware is used in some of the trust of consumers, but it has also won the praise tries in a town struggling to succeed Today, 161 years after Competition at the SkillsUSA most prestigious buildings in the world, of many industry leaders for advertising creativ- by producing metal products. the company’s founding, The Championships, an event that including the White House, the Empire ity and the innovation and design of its products. While the manufacturing shop Stanley Works continues to be teaches students the importance of State Building, Buckingham Palace, From engineering research to epitomized the storied Yankee an innovative developer, manu- team-building skills in business Windsor Castle, and the Petronas Towers in design excellence to product innova- virtues of enterprise and crafts- facturer, and marketer of tools, hard- and tests their technical skills in the Malaysia, the tallest building in the world. tion, Stanley has received awards and manship, Stanley also possessed a spe- ware, and security solutions for professional, masonry, carpentry, electrical, and H Stanley®Air Tools are used to build nearly recognition across all of its product cial innovative spirit and an uncommon industrial, and consumer use. The company stills plumbing trades. every car and truck made in North America. categories for its distinctive and qual- passion for doing things right. Although bears not only Frederick Stanley's name, but also One of the world’s most trusted H Stanley® Tools have been used in con- ity items. Add to this one of the great- he employed a few skilled craftsmen, the spirit and passion that drove him to succeed in names, Stanley demonstrates com- structing virtually every home, school, est awards of all: the fact that antique Stanley often made the products him- a business where others have not. mitment to its customers by going church, and hospital in America. Stanley® tools have become valuable self, fashioning door bolts with his own well beyond providing a wide range H collectors’ items, testament to both the hands and then riding into the country on THE PRODUCT of products; through continuous Millions of people worldwide pass through superior quality of the products and the long, his horse-drawn buggy to sell them to farmers. He More than 600 products have been introduced over product innovation and strong prod- Stanley® Automatic Doors every day. impressive history of the company. carried a screwdriver and personally installed the the past six years, and Stanley’s industry-leading uct support, the company encourages 108 109 licensees continue to bring new and innovative products to market on a regular basis. With recent business acquisitions, Stanley’s product range is larger than ever. Consumer prod- ucts include hand tools, mechanics tools, tool stor- age, hardware, and home décor items. Industrial tools include fastening systems, auto assembly tools, storage systems, professional laser measur- ing and leveling tools, and hydraulic attachments.
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