Spring 2011 Wireless! Cox Launches “Unbelievably Fair” State-of-the-Art Service 2010 Annual Review BONUS! See the complete annual report online at coxenterprises.com/annualreport PLUS: 2010 Annual KTVU’s Big Party in San Francisco Review Enclosed Manheim’s Marketing Advantage Also: See Inside Back Cover How We’re Good to Grow for a Chance to Win an iPad For All Cox Employees and Families Cox Enterprises, Inc. | Cox Communications | Manheim | Cox Media Group | AutoTrader.com InSide Cox — Spring 2011 Editor Jay Croft Contributors Mary Dugenske Loraine Fick Deborah Geering Jessica Laiti Chris Martin Carole Siracusa Illustrator Josh Latta Photographers John Madere Morgan Thompson/KTVU Contact InSide Cox Cox Enterprises, Inc. Corporate Communications P.O. Box 105357 Atlanta, GA 30348 Email: [email protected] Web: http://insite.coxenterprises.com Phone: 678-645-4744 InSide Cox is published by Cox Enterprises, Inc., for our employees, families and friends. Your feed- back is highly valued. Please send your questions, comments and suggestions to InSide Cox. You are here. You make it work every day. Design and Production Cristin Bowman laughingfig.com Contents 4 On the Cover Chris DeMastrie of Cox Communications, Inc., in Atlanta is all smiles about CCI’s wireless service. Photo: John Madere CCI’s Bigger, Better 2 Dialogue Bundle Letters from Jimmy Hayes, Jay Croft and you. 7 In Business Cox Business hits $1 billion in annual sales, Manheim’s Cox wireless service gives customers new ad campaign features all kinds of characters and anytime/anywhere access to the AJC donates its former headquarters to the city news and entertainment. of Atlanta. 11 Cox Conserves Gary Gillman helps Manheim Pennsylvania think green. 30 12 Good to Grow Annual Report: Focus Forward Checking in with Cox Enterprises’ growth strategy. Check out the 2010 Annual Report and the 14 Special Feature KTVU-TV helps San Francisco celebrate the enclosed summary Annual Review. Then test Chinese New Year. your Cox knowledge to win an iPad! 18 Healthy Living Fight fatigue or give in — it’s all in the little choices you make every day. 20 Diversity Cox Radio stations play a diverse mix that listeners want to hear. 22 HR Source For free, confi dential health information, call an Aetna Care Advocate. Plus, sign up to get your allergy meds by mail fast. 23 Cox in the Community How Cox helps communities become even better places to live, work and play. 28 Achievers New hires and recent promotions earned by Cox employees. 2 Dialogue Letter from the Editor From You Great Advice “ I really enjoy working with Cox. Part of the reason is because of the benefi ts. Take a look at the statements in the box to You really feel special.” the right. Can they help you keep your “Focus “ Cox is involved in so many things. Forward,” as the theme of our 2010 Annual It’s fascinating.” Report suggests? They do for me. All of them were shared by “ It struck me when I started working here that the No. 1 value of Cox is Cox employees last fall in conversations about their employees.” the communications we produce — on company news, initiatives, benefi ts and more. The input “ I love the values of the company, and was invaluable in helping us keep our focus everything the company stands for.” forward in the new year — and thanks to everyone I got to meet. “ Cox believes in their people and in You’ll see the results of some of your suggestions in this issue of their communities, and it makes you InSide Cox, including the special Annual Review brochure inserted feel good.” in the back cover. Keep it on your desk as a reference and a reminder “ They believe in being socially respon- to visit coxenterprises.com/annualreport for more 2010 content and sible, environmentally responsible and our interactive map of all Cox locations. treating their employees right.” Also in this issue: a fun look at KTVU-TV’s sponsorship of San Francisco’s massive Chinese New Year Parade; an introduction to Cox’s “ We have a set of core values that sets corporate development team; and an in-depth report on the launch us above.” of Cox Communications’ wireless service. “Leadership walks the talk.” Underlying everything we do: the Cox Values. Regardless of the “ People have been treated well through- year or theme, they remind us to focus forward, all right — and on the out the history of the company.” right things. “ We have huge diversity. We’re more of a family.” 1. Our employees are our most important resource. 2. We are committed to having a diverse workforce.Our 7 Values 3. Our customers are our lifeblood. 4. We embrace new technology. 5. We invest in new business opportunities. 6. We believe it’s good business to be good citizens of the communities we serve through volunteerism and fi nancial support. 7. We are committed to helping shape a better world through responsible company and individual actions. To Our Readers Write Email Send a letter to the editor about this issue of Readers’ Letters [email protected] InSide Cox. Letters should include your name, Cox Enterprises, Inc. address, day and evening telephone numbers, Corporate Communications Phone email address and division. P.O. Box 105357 678-645-4744 Atlanta, GA 30348 Dialogue 3 Growing a Great Future Jimmy Hayes, President and CEO Last year, we fi rst shared our long-term strategy to our strengths and have the ability to generate signifi cant diversify and grow our company for the future. And cash fl ow. Our corporate development team is working after a successful 2010, it’s a good time to check in on very systematically on these and other questions to progress, look forward a bit and thank you for all your identify the right strategy for Cox. And we’ve already hard work and great ideas. completed three key acquisitions at AutoTrader.com, Good to Grow, as our growth plan is called, sets a including the well-known Kelley Blue Book brand. You goal to double free cash fl ow every fi ve years. In order can read more about our corporate development team to accomplish that goal, we’ll need to grow free cash and these recent acquisitions on pages 12–13 of this fl ow an average of 15 percent a year. Now that’s a lofty issue of InSide Cox. goal, but that’s what top-performing companies do and Every day at work, I get to watch the literal growth we certainly feel Cox is a top-performing company. of our business: construction of two new offi ce build- While there are lots of important metrics that report ings here at our headquarters campus in Atlanta. The on how our businesses are performing, free cash fl ow is buildings will allow us to bring together hundreds of one of the most important ones. Generation of free cash Cox Communications employees who have been work- fl ow is essentially the culmination of all business pro- ing at eight different locations in the area. It’s exciting cesses and provides capital that can be used to repay to see this, not only because it will bring us greater effi - debt, fund capital upgrades and fund investment or ciencies and cost savings, but also because it’s a tangible acquisition spending. And the really good news is that representation of how we really are Good to Grow. every employee can contribute to the achievement of I fi rmly believe that with your help we will continue Cox’s free cash fl ow goals. building a great future for Cox and all its employees. Now for the great news: Last year we exceeded our goals for free cash fl ow in every month. Our revenues were up in 2010 compared to 2009 and our free cash fl ow broke all our previous records, even in a sluggish economic environment — and that’s what we’re really excited about! We have a great business plan for 2011, and so far we’re off to a good start. We are counting on all of you to help deliver the best results possible again in 2011. Many of you have asked what kinds of businesses we might invest in. Fundamentally, we know we should focus on businesses that align with our values, leverage 4 Special Feature CCI Wireless: Photo: John Madere Special Feature 5 A Bigger, Better Bundle By Loraine Fick Now even more from the company that pioneered the bundle: Cox Communications, Inc. (CCI), has added 3G wireless to its triple play of video, Internet and landline phone service. With its Unbelievably FairSM offer and service, Cox Wireless fully integrates with other CCI services so customers can stream media, synchronize phone and computer address books and much more. This is the fi rst such offering from a U.S. cable provider; CCI was also the fi rst cable company to offer landline telephone service back in 1997. And of course, Cox Wireless delivers the excellent customer service Cox subscribers have come to count on, along with a uniquely fair pricing model. Introducing Wireless Cox decided to pursue wireless in 2008. It went on to acquire wireless spectrum and licenses in prep- “ With the addition of wireless, aration for last fall’s launch in Hampton Roads, Va., Omaha, Neb., and Orange County, Calif. More Cox has devised an approach markets are planned, with Oklahoma up next. The wireless expansion is important for that is a natural extension of CCI — and all of Cox — because it stakes a vital claim in the crowded mobile market and offers a its bundle, providing value complete entertainment and communications solution.