2019 MEDIA KIT More customers. More ROI. What would your business be like?

Imagine a marketing partner with more. Meet PA Media Group. We are the #1 provider of local news in Central and one of the leading news organizations in the state. We deliver news, sports and entertainment across all platforms and devices. We engage millions of people through quality journalism on PennLive.com, social channels, newsletters and print publications, including The Patriot-News.

As a data-driven marketing agency, we have unsurpassed digital and data capabilities. We can help you build your business, improve your market share, and achieve lasting results.

Extraordinary Storytelling Storytelling is in our DNA. We believe every company should act like a media company and we help you do that.

Smarter Marketing The strategy and tactics we use to publish PennLive.com, one of the leading websites in Pennsylvania, are the same tools we use to drive ROI for your business.

Local Company. National Presence. We call Pennsylvania home, but we’re a part of Advance Local, one of the largest media companies in the US, with headquarters in One World Trade Center and media groups in every region of the country. National Scale Our Advance Local and Condé Nast affiliates give us tremendous reach, insight and innovation.

87 million monthly unique visitors 721 million monthly page views th largest news organization 9 in the country

comScore 2018

Local Reach PA Media Group publishes PennLive.com and The Patriot-News. With more than 4 million monthly unique visitors, PennLive.com provides digital-first news online and reaches 1 out of 4 adults in the region.1

The Patriot-News delivers in-depth news from throughout Pennsylvania. This award-winning publication has obtained Pennsylvania News Media Association’s Newspaper of the Year 6 times and received the 2012 Pulitzer Prize for local reporting.

4.3 MILLION $75,921 58% 59% 73% Monthly Unique Median Household College White Collar Home Visitors1 Income2 Educated2 Professional2 Owner2 264,343 $58,544 55% 67% 74% Weekly Average Median Household College White Collar Home Readership2 Income2 Educated2 Professional2 Owner2

Source: 1) comScore Oct. 2018 2) Nielsen 2018 Release 1 HOW WE DO IT Innovation and Strategy

Your digital marketing partner should be an extension of your organization’s marketing team. PA Media Group provides you with access to the latest technology and — more importantly — people who work with these digital tools every day. PA Media Group is a marketing agency and a media company, that’s what sets us apart and gives your business the advantage you need to succeed.

We offer a multi-channel approach to advertising and media. We tailor our sophisticated analytics to your specific needs and audience, helping you target and concentrate your efforts for maximum impact. Then, using the latest marketing attribution metrics, we determine what’s working, what’s not, and how to adjust.

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Social Video Marketing Website Creative Services Development The best local news source PennLive is Central Pennsylvania’s #1 news and information website, attracting 4.3 million unique monthly visitors and over 54 million monthly page views.1 PennLive is a results-driven advertising platform, helping you reach your marketing goals and objectives with an affluent audience, whether launching a new product or service, driving traffic to your store or website, or building brand awareness.

The news Central PA needs PennLive delivers consistent information about breaking news, weather, and events, plus boasts an extensive sports team, covering high school, college, and pro level sports in Pennsylvania. With a great food & dining section, entertainment, outdoors, gardening, business listings, event calendars, and more, PennLive provides the news consumers need. The results prove our success, as PennLive reaches far more unique visitors in the local area than any other online news source.

$75,921 AUDIENCE BY AGE GROUP2 MEDIAN HOUSEHOLD 39.3% INCOME OF PENNLIVE 35.8% VISTORS2 33% - 18-34 24.9% AUDIENCE 27% - 35-49 BY GENDER2 49% 51% 40% - 50+ MALE FEMALE

Reach the online audience you want Campaigns can be targeted around specific content on PennLive, as well as behavioral or geographic targeting. Interested in high school sports fans in Hershey, or all the foodies in the area? We can target your ads to the right audience for you. When visitors to PennLive go elsewhere online, we can continue to target your audience to serve your ad messages, making sure that your brand and business are visible to the right consumers.

1. Source: comScore 10/2018 2. Source: Nielsen 2018 Release 1 PA’S strongest print medium

The Patriot-News is Central Pennsylvania’s largest newspaper and has served the 10-county Central Pennsylvania region since 1854, building trust with the people of this region. The Patriot-News has always been and will continue to be thorough, forthright and responsible with the news of Central Pennsylvania. No matter where you’re reading 6-TIME PA us, know there’s a shared history in every word. NEWSPAPER The Patriot-News is printed on Tuesday, Thursday, and Sunday, OF THE YEAR and is available through home delivery and on newsstands throughout central Pennsylvania. An e-Edition is published daily and is available to print subscribers.

Missed field goal allows Eagles to escape with Wildcard win. Co uld Eagle meet s, Stee in Su lers Page M11 perBow $1.50 MONDAY l? C1 , JANUARY 7, 2019 103RD 2018 APME First Amendment Award 2012 Pulitzer Prize for local reporting

It takes the cake MIDDLETOWN $1.50 20 16 KEYS TONE PR ESSSWE Baking contest grabsEPST centerAKES stage at Farm Show WINNER 3 dead in SE 2012 PU COND LITZER STRE PRIZE FO ET PR RLOCAL OJEC REPORTI 1 THIGHL NG TU IGHT ESDAY,N Tw S apparentOVEMBE o- R28, waytra 2017 READERSHIP ffic Poss on Second ible new murder- St. I- Bridge 83 ramps over Schi DivisionS suicideano’s t. PS 170,516 BIGC Bodies Utmay haveie beens HANG coin apartment for days, SUNDAY AVERAGE PR ES accordingst tohi neighborm Steve Marroni OPOS new [email protected] READERSHIP ED The three people who were found dead after an apparent murder-suicide in an Fromstaff FO apartmentan buildingdwire in Middletown may re R have been there for severalport days.s HA Greg MonicaSchi Dickens,an who lives in the same andt o’sconne RR apartmenthe Jerr building onct theion 100to block of ySandu Penn St cost hima skyera ate IS South Unionchan Street,ce said aapp smelleart beganoh unte to be ave BU to filler s’thene buildingxt yesterday,theTen promptingne foot ss On ball coac ee Vol- RG anotherMo neighbornday,T to call theh. police. John ennessee SheCu thoughtrrie wa it may haveathl beenetic an ani ings sleftdef director mal eauntilrcha thend officers, whoendi respondedng hi to of vouchi scoach- theSc welfare-checkhianoa call, knockedng forthe on her door tw fter nego character- oparties tiationsb and asked broherke if doshe heard anyet gunshotsween lash. wn amid the over the last few days. apublicb Curri ack- “I didn’teiss hearuedas anything,” she said, still ingthe Oh tatement somewhat surprisedio Stated at what hadac happened.knowle 88,287 hadbeena efensive dg- Police havelead not yet released thecoor names of teer ingcandi dinator the s’deceased.coachin She said a man,date womanfort and a wh gvacancy he Volun- childyt helivedtw osin the apartment.withoute idespar xplainin “Among tedway g WEEKDAY AVERAGE “They werethem alwaysos fighting,s. and I would andcol trespect always lehearge fo yelling,”otb Dickensed prsaid.ofess “But I regard allcoache ional never expecteded as an all of this to happen.”s, he is deve outsta widely lops to ndinglea ca She said ugtheh, couplecomp had livedde inrw theho buildingresdee plyfor less than aet year.itivet The build READERSHIP abouth eams an The 103rd Pennsylvania Farm Show is being held at the Farm Show Complex on Cameron Street in Harris Curriesai is stud d ing appearsd. to have at least aen dozent-athl apartete Tenness s,” ments. ee Chan - burg through Jan. 12. Among the many attractions available to visitors, this weekend featured the show’s port issu cellor Be Dickensed assaidta teshe becameve somewhatrlyDav - regret th ment sayi en- suspiciousee veonnt Thursdayso whenng ,“thereId was involv fyester eeply annual Chocolate cake judging contest, replete with dozens of delicious delicacies for judges to sample. an electricaled.” Da fireve in anotherda yfsectionor ev of the vers nporta eryone apartmentityrem building. dded that me ains stea “the uni The show includes 6,000 animals, exhibitors and vendors, contests and demonstrations, the butter sculp - nt to ex dfastini - The couplecell endidce not evacuatets duringcomm the John Cu ,and Il it- fire, butrri sheec rememberson seeingookf theirorwa car in newc tinuingt rd to ture and of course the immensely popular food court. the parkingoach. lot. he searc Th h” fora Policeescho haveol not yet released any addi ag andSch tionalreemen detailstS about theia noincident.were Dauphin af undaybef closetoa Mark Pynes, [email protected] Countyterhea Districtvy Attorneyoret Franhe Chardo conn 2 criticis deal fell ap - make mfromf art - firmedrs anthisdg appearsub to be aan cases, st of mur Ac ernatori atelaw- der-suicidecordin and is beingal cainvestigatedndid as - pr gtoESPN ates. CIRCULATION such,otes buttedo he has not yet,a releasedbout the names nt 10 - SEE he scho 0peopl or agesSCHIANO of the deceased.ol’s camp e ,A24 us Sund Traffic on ay, NorthSecond Dickens knew the man a little bit and Street To read in Harris said for amo shortre period of time, he would burg abov eForster bring his son over to play with her child, Streetcould Dav become butid forJone thesw most part, he seemed to keep to twod rites: Sc irection thanhimself.mob hiano de s. Sean Simmers mentality, serves bett 3 1. Two Wallac ,ssimmers@pennli ,, Page er DIVISIO 4 -way eMcKel Murders are a rare thingC1 in this small N ST. Se vey wm ve cond St. ckelvey@p .com town that neighbors Three Mile Island ennlive.co 2. Ro Resident m and the Harrisburg International Airport. ad and sand mo side dealingw toristsh The last one appears to have been the 2002 walk ithwha avethe threel tsomec ir ownstr Av 75,159 improveme anes of allthe Sec ategies Christmasera Even killings of Elizabeth, 15; nts do one-wa ondS for wntown ytraffic treetf Victoria, 20; andge Jean Wholaver,tu 43. 3. Roa to theI-8 that ra reeway, rn d Driver 1on-ramp ce northw out improve soncross . ardfrom Their husband and father, Ernest ments to seea street roundp sedgeout foWholaver,rfi was convicted of three first-de AVERAGE SUNDAY 4. Br thei arkedc afew in rs idge o rblin ars. che gree murder chargestd and sentenced to 2 . ver kers on During satatim ay AY ST Divis to.P ands rush ho e POLITICS MACL ion St. edestria low down ur,loca death in 2004. - do ns wait fo ablock ls put 5. Tra n’ttimei ralull before th ofTheir story was recently part of the Oxy ffic circle tcorrect before da ey have de Frogge ly,their rtingacr gen network’ser “Homicidese for the Holidays” 6. Rem r, speedin passagec oss. If th as CIRCULATION ove ones gupand an rese ey Marcu on ide sl mble lineup.sS GOP mulls president’smedia Pennsylvaniato theo owingd chancesagameo in 2020 electionchneck - n parking “I ther. ownast f mschne 5 don’t ev heydashf ck@pennlive 7. Imp Da en trytop rom .com rovemen nMills arallelp As deer to ts ,apug-wa arkdur seasonk Marc Levy 2nd and movedt lkingt ingrushh day, tu ickedo Associated Press 6 ouptow wenty- our,”s rnouta ff earl Chestn hor n. “Peo somethin aid some ppearedn yMon- 2 ut n.” pledrive gwho re of them ormalt up on yo cently sp idstate olight in Democratic energy in the perennial battle8. A new WhereM uand bl ots—C ’s tradition I-83 aria Va astthe larksVal al hunt ground state of Pennsylvania1 is raising quesexit Philly zquezg ir County leyinnor ing and ,football rewup, on andSwat thernD tions about President Donald Trump’s abilityon spill gamest aquiet andS araState auphin --ramPhiladelphiap? and .ed outint hatbegan blockinN chuylki Park in en othe st on th orth ot ll counti Lebanon to replicate his stunning 2016 win in a state - joythatp reet.Her esidewa hertradit es —and BR. But many Republican Partyrivile gefigures in youn lk ofte ional dr heav Republicans hadn’tLOR carried for nearly two “I on th gchildr n leyinD aws, su yin TAY Pennsylvania’s largesttell metrothem areas queseirbustl en will auphin ch as St RVEY al ,waitf in“He’sgblo ckcertainly gotne anve excellentr chance, County onyVal decades.HA tion whether Trumpwa yscanhol raise another orwavetheg . Shootin . - 2 dmyhan reespeciallyen ligh because we have no clue who the g, presum Democrats animated by an anti-Trump Theo d.” t,”she sa deer,was ably by among rural voters and neconservative-way Dem - Democrats will putid up,”.“An said Richard Stew slow to ge hunter fervor scored big victories in county 7and when motorway d radic at tstarted sat ocrats, who are creditedma withny pe carrying him is athr best. andthe municipal races across ’s sub as th ople want art, whoowba co-chairsck the state Republican Par “I nspo- past Democrat Hillaryei Clintonrwheel by less thaned 1 to- geto to the195 spottedo urbs in 2017, reminding them of post-Water to scould ca ty’s utcentralof Ha committee caucus.0s, “If they put up - outi ne,but 57,258 percentage point. oblige.An rrythem—a rrisburga fithad Icould ew er a real ndleft-wing type, whichsfas seems like all they thre n’t ma gate Republican losses. Four months later, - “Now a, howeve thecit t - explaine epointso ke They are particularly,t hewarycity of a super- r, brough ywas ha dGeo nana Democrat Conor Lamb embarrassed Republi- peop ’s lookin have anymore,tnew pr I think it’llpp bey much easier.” on am rgeSpang ntler,” - charged anti-Trump lecoalitionback,” of liberal votgtoincre iorities. id-mor ler, of Le cans in a nationally watched special election pe MayorE asTrumpepopu became the first Republican pres at ning brea banon, ers and8 moderateop suburbanitesle want that ripowcPapen lation an SwataraS kinap AVERAGE WEEKDAY when th identialfuse said nominee to dbwinri Pennsylvaniang since tate Pa arking in a1 0Pittsburgh-area congressional district en ey .“ requ rk.( lot 00FT. ered Democratic victoriesvironmen in 2017 and 2018move to TheNo. ireabu Antler re t.” - 1988,thec butityi didn’t necessarily1thing need to win Penn on ck to have strictio that Trump had won by 20 percentage points. Fordec sasafe, - onea at leas ns 83and inflicted losses on Republicansades,loca unlike- sylvania to capturewa thelk Whiteable House. Rather, ntlertob tthree po Then, in November’s midterm election, the petition ls have hunter elegalg ints anything seen 2016, whenst aos similarlow coalition writtenl sacrossm amefor GOP’s Trump-hugging candidates for gover theste Pennsylvaniaetters an — the nation’s fifth-most popu - “Itg ostofthe most Inside formed. adystrea dorgan ot by me state.) CIRCULATION : Ci SEE lousmo statefc — was part of aized bloc of four industri ya andt nor and U.S. Senatety got pounded by double hr ’s pr CHANG ome, gl rdsupt henafe opos Alan Novak is among them.ES,A8 al-belt “blue wall” statesassa thatnd handed victory he moun whun digits, while the party lost three edmoreco con - - contin tain it dred mpreheThe former four-term state party chair ued. “So, went ‘ban gressional seats and, for the first time in mod nsivep to Trump after Democrat Barack Obama won - ter lo someone g,’” he man from Chesterla ncCounty wonders whether ok at theh either go ern history, a majority of state legislative seats alls fo them twice. Pennsylvaniathes helpedorns elector di President Donaldtabet- - Trump “fatigue” in 2020 will diminishradd itthe - hot.” dn’t ands LOin Philadelphia’s suburbs. ionalsIf anything, Democrats need Pennsylva By till took CAL& - huge margins elsewhere that helped Trump treets Trump,6p shown.m., at a rally at the Farm Show STAT nia in a worse caway:pi Harryng Truman in 1948 was at 30 deer Now, RepublicansE are picking up the overcome heavy losses in Philadelphia and its PAGE ComplexBlue Mou in Harrisburg.ha Butdb inee November’s the last Democrat to lose PennsylvaniaA7 and ntainD ndropped Twpieces and, in some quarters, calculating that - midtermIt wa election, theee GOP’srProce Trump-sup off okill suburbs in 2016. sturning ssinginE those performancesed meanwh nothing good for win the White House. portingSEE candidates oufortt governorob and U.S.nol a. ile DEER,A eano “I’m sure his base is still solid,” Novak said. Democrats viewed 2016 as a wake-up call 24 ther stro viTrump’ssiti chances at carrying Pennsylvania in “But is that base enough?” Senate lost by double digits and the party- ng ng fo BUand SIsay they will be more prepared to fight for the 2020 presidentialrh election.olid NESS lostTo sharethree more congressional seats. Tw ay Predicting the future with Trump is, of Pennsylvania. As soon as Trump won in 2016, photos Thoseofam iliefarther away from the biggest met course, particularly fraught. Dan Gleiter, PennLive Thank swereinm Spthe party began planning on a comeback in ropolitansgiv areas seem untroubledourning by it. With orts If youkill ing we after There’s the constant turmoil of Trump’s gambl adeer this ad20 efenselectoral votes,ek end.PennsylvaniaJa is a huge 2020. ing aphot year iveb shun Pa - administration and the prospect that more oofyour and want Char ack from tton, maPennsylvania’s Republican Party chair self wi to share prizete inrS thecho race for thethe WhiteBoys House, and bad news could emerge from the investiga y s ee Pennsylvaniato Marcus county,th GOPthat Chairmantr Kerry ol in Phil ’Latin man, Val DiGiorgioboo of Chester County, said Schneck ophy, send YeTrumpiser,o carried it by drivingadelphia up his support st Jobecom. said the party’sat ms November’schn lossesit riginall ,and tion byFILE special counsel Robert Mueller into Int Include yo eck@p aftwith white, working-classyfromP voters farRick from –Inthis citiesernet andgam suburbs are not irrevocably hard - co ur nam ennlive. er sustaining hiladel whether Trump’s campaignApril coordinated with bling weren’tunt on a referendume, yoonur Trump,to partly gunsh phia died - theenedU. against Trump.coul But,dg he suggests, the the antler wn, thep ot injur S. Supreme et aboos becauseharveste some loyal Trumps, and when voters didn’t makeoint ies. A3 Russia. Plus, who knows what kind of nomi argum Cour tfrom dthe de and wh presidentent sineeds to hedgetw hishen betsthe and bring a - the effort to vote.er. ereyou nee Democrats will produce? The naNewJ yhear messagestatei to those voters.erseycas staking eonDec ToIt’llrea bedm different when Trump is on the bal - forbInids Westmorelandaim County,at a1 where Trump’s.4. ore Busines state-authoriz 992law lot› Hunting and showcases a four-year record, Jobe s,A16 invoteall margin was the second-biggested that of any interest Communit but four sports gamblin said.Pa dipsin L y,A4 states. g ge A12 ebanon - Food,B1 A16, C1 County... Localand “Are you better off? Is the country better State,A3 Lotte off?”› Recipe Jobe said. “That’s the question.” ries,A24 sfor co Obitua okingw ries,A18 ild game 1) Source: Nielsen 2018 Release 1 -21 Op ... 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These adsare builtat 1200x628, butwill Animation: File Format: File Size: Dimensions: Native Display | Animation: File Format: File Size: Dimensions: Advance Local sites only Mobile Adhesion | each rectangle Best practice: use a different layout for 1 |Rectangle and/or Native Display, x3 Units Included Mobile HomepageRoadblock and extended reach mobileapps. RRM andIBV available for mobilebrowser, 300x250 >320x480 (mobileonly) 300x250 >1024x768 (tablet only) Expandable sizes: Animation: File Format: File Size: Dimensions: Rectangle | 160x600 >320x600 Expandable sizes: Animation: File Format: File Size: Dimensions: | Wide Sky Expandable size: 300x600>560x600 Animation: File Format: File Size: Dimensions: Half Page| 728x90 > 728x270 Expandable sizes: Animation: File Format: File Size: Dimensions: Leaderboard | DIGITAL ADSPECS 8 8 2 2 GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 200 kbMax 970x250 None JPG, PNG 60 kbMax 620 widexupto 200high None JPG 200 kbmax,100optimal 1280-1680 widex800-1600 high None JPG, PNG,GIF 800 kbMax 650 widex300-1000 high GIF, 15secmax JPG, GIF 60 kbMax 970x90 GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 60 kbMax 300x250 INTERIOR PAGE GIF, RRM; 15 JPG, PNG, 60 kbMax 3 EXTENDED REACH 20x50 Expanded 1 Landing Animation: File Format: File Size: Dimensions: Billboard | Must includeaprominent callto action Animation: File Format: File Size: Dimensions: CTA Branded Footer | None JPG, PNG,GIF 800 kbMax 650 widex300-1000 high GIF, 15secmax JPG, GIF 60 kbMax 970x90 GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 60 kbMax 300x250 None JPG, PNG,notags 1200 kbMax 1200x628 (buildsize) Animation: File Format: File Size: monitors; planaccordingly.) monitor sizes, thefullwidthmay notbeseenonall (1002px ofwhite space inthecenter. Dueto different Text-Safe Area: 140px (on eachside) Dimensions: Wallpaper | HOMEPAGE Page GIF, 15secmax JPG, PNG,notags 60 kbMax 320x50 GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 60 kbMax 300x250 GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 60 kb 160x600 GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 60 kb 300x600 GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 60 kbMax 728x90 7 1 2 INTERIOR PAGE

INTERIOR PAGE BACKGROUND Text-safe140PX SAFE COPY AREA Halfpage Filmstrip Portrait 6 5 GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 200 kbMax 970x250 None JPG, PNG 60 kbMax 620 widexupto 200high None JPG 200 kbmax,100optimal 1280-1680 widex800-1600 high 4 2 EXTENDED REACH

BACKGROUND 3 Text-safe140PX SAFE COPY AREA

20180122 Animation: File Format: File Size: Dimensions: Billboard | Must includeaprominent callto action Animation: File Format: File Size: Dimensions: CTA Branded Footer | Animation: File Format: File Size: monitors; planaccordingly.) monitor sizes, thefullwidthmay notbeseenonall (1002px ofwhite space inthecenter. Dueto different Text-Safe Area: 140px (on eachside) Dimensions: Wallpaper |

20180122 DESKTOP PRODUCTS Animation: File Format: File Size: Dimensions: Billboard | Must includeaprominent callto action Animation: File Format: File Size: Dimensions: CTA Branded Footer | Animation: File Format: File Size: monitors; planaccordingly.) monitor sizes, thefullwidthmay notbeseenonall (1002px ofwhite space inthecenter. Dueto different Text-Safe Area: 140px (on eachside) Dimensions: Wallpaper | Mobile Native Display Click-In extended reach mobileapps. RRM available for mobilebrowser, and 320x50 >320x480 Expands to: Animation: File Format: File Size: Dimensions: Mobile Banner| DIGITAL ADSPECS RRM andIBV available for desktop 300x250 >600x250 Expandable sizes: Animation: File Format: File Size: Dimensions: Rectangle | Gmail. This isastatic unitthat displays within Animation: File Format: File Size: Dimensions: Gmail Ad | the browser window at alltimes. This unitremains visibleat thebottom of Animation: File Format: File Size: Dimensions: Adhesion | 3 |Rectangle 2 |CTA Footer 1 |MobileBanner Units Included Native Display Ad Units Included Served onDFP Will clickto external destination Native Display Click-Out Homepage Takeover Units Included Out isincluded. indicate iftheNative Display Click- for eachrectangle. Instructions must Best practice: use adifferent layout width, theLeaderboard isserved. *For devices that can’tfita 970px 4| Leaderboard* 3 |Adhesion 2 |Billboard Click-Out +2rectangles 1 |Rectangle x3,orNative Display

20180122 GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 200 kbMax 970x250 None JPG, PNG 60 kbMax 620 widexupto 200high None JPG 200 kbmax,100optimal 1280-1680 widex800-1600 high 2 3 1 EXTENDED REACH GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 200 kbMax 970x250 None JPG, PNG 60 kbMax 620 widexupto 200high None JPG 200 kbmax,100optimal 1280-1680 widex800-1600 high GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 60 kbMax 320x50 GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 60 kbMax 300x250 None JPG, PNG,GIF 800 kbMax 650 widex300-1000 high GIF, 15secmax JPG, GIF 60 kbMax 970x90 1 INTERIOR PAGE BACKGROUND EXTENDED REACH EXTENDED REACH 2* 3* Text-safe140PX SAFE COPY AREA

BACKGROUND Text-safe140PX SAFE COPY AREA 1 1 *Desktop only; builtifrequested 3 |CTA Footer 2 |Rectangle, orHalfPage* 1 |Leaderboard All Units Optional Units Included the Sponsored Content articlepage Served onNativo; these adsappearon Animation: File Format: Native Display Click-In Interior PageTakeover

20180122 4 |Rectangle ofHalfPage 3 |Wallpaper 2 |Pushdown orBillboard 1 |Leaderboard Units Included

Animation: File Format: File Size: Dimensions: Billboard | Must includeaprominent callto action Animation: File Format: File Size: Dimensions: CTA Branded Footer | Animation: File Format: File Size: monitor sizes, thefullwidthmay notbeseenonall (1002px ofwhite space inthecenter. Dueto different Text-Safe Area: 140px (on eachside) Dimensions: Wallpaper | monitors; planaccordingly.) 3 20180122 20180122 3 None JPG, PNG,notags GIF, HTML5,15secmax;IBV JPG, PNG,GIF, adtags 200 kbMax 970x250 None JPG, PNG 60 kbMax 620 widexupto 200high None JPG 200 kbmax,100optimal 1280-1680 widex800-1600 high 1 2 1 EXTENDED REACH

BACKGROUND 4 2 Text-safe140PX SAFE COPY AREA 3 2 |Rectangle 1 |Leaderboard Units Included each rectangle Best practice: use adifferent layout for 1 |Rectangle and/or Native Display, x3 Units Included Homepage Roadblock Interior Roadblock

20180122 1 1 2 1 1

20180122 DIGITAL AD SPECS Facebook & Instagram Specs: For images to be used in social media ads Use these guidelines to design an image that looks good everywhere it appears on social media. The Facebookrecommended & Instagram image size Specs: ensures yourFor imageimages always to looks be used high quality. in social The recommended media ads text length is how Use thesemany guidelines characters to design of an ad image copy that could looks be good displayed everywhere on smallerit appears screens. on social media. The recommended image size ensures your imagealways looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens. RecommendedRecommended image size: image size: 1200 x 6281200 (for x single 628 image(for single ads) image ads) 1080x10801080x1080 (for carousel (for ads) carousel ads)

Your image may not include more than 20% text. DesignersYour only image create themay image. not includeThe headline more and than link description20% text. text are added by the fulfillment team. Designers only create the image. Ad Specifications for Advertisers/Agencies providing Creative HTML5 Creative HTML5 displays across all devices, unlike older creative formats such as Flash. It is the industry best practice for non-staticAd Specifications creative and may forinclude Advertisers/Agencies animation, video, multiple clickproviding throughs, Creative widgets and other custom user interactions.HTML5 Creative HTML5 displays across all devices, unlike older creative formats such as Flash. It is the industry best practice We preferfor non-staticto either buildcreative original and may creative include or animation,follow a provided video, multiple design click layout throughs, to produce widgets HTML5 and other ad tags custom to user ensure interactions.ads meet ad server specifications so there is no delay with the campaign flight or error in campaign reporting. If you would like us to follow your provided layout, please include original files or assets. We will mimic yourWe prefer layout to and either user build experience original creative to the extentor follow allowed a provided by ad design specs layout and our to produceHTML5 designHTML5 technology.ad tags to ensure ads meet ad server specifications so there is no delay with the campaign flight or error in campaign reporting. If We canyou accept would provided like us to HTML5 follow yourad tags provided (Doubleclick, layout, please for example) include originalas long filesas ads or areassets. built Weto adwill servermimic yourspecs layout outlinedand in thisuser guide. experience This meansto the extent that the allowed provided by ad tag specs must and be our SSL HTML5 compliant design and technology. site-ready to serve as is. Any creative, CSS or other file references need to be hard-coded and hosted by the third party. Tags must be builtWe with can click-tracking accept provided and HTML5 impression ad tags macros (Doubleclick, so that forwe example)can track as and long optimize as ads are for builtour adto adservers. server We specs cannot outlinedbe responsible in this guide. for tracking This means code, that creative the provided edits nor tag trouble must be shooting SSL compliant in third-party and site-ready provided to serve ad tags. as is. Any creative, CSS or other file references need to be hard-coded and hosted by the third party. Tags must be built Responsivewith Richclick-tracking Media (RRM) and impression is HTML5 creativemacros sothat that includes we can videotrack andor expansion. optimize for our ad servers. We cannot be responsible for tracking code, creative edits nor trouble shooting in third-party provided ad tags. In-Banner Video (IBV) is HTML5 creative that plays video delivered inside of the display ad creative for a given placementResponsive rather than Rich initiating Media (RRM) the use is HTML5 of a native creative video that player. includes video or expansion. In-Banner Video (IBV) is HTML5 creative that plays video delivered inside of the display ad creative for a given If providingplacement creative rather components than initiating for theexpandable use of a native responsive video richplayer. media or in banner video ads, please adhere to the following: • If possible,If providing we creativeprefer original, components editable for expandabledesign files responsive with links and rich fonts:media Adobe or in banner PSD, INDD,video ads,AI. please adhere to • Ad thecreative/background following: should be sized per ad unit dimension at the proper proportion, 72 minimum or higher, formats:• If possible, PSD, JPG, we preferPNG, PDF.original, editable design files with links and fonts: Adobe PSD, INDD, AI. • Any individual• Ad buttons/images creative/background intended should to be animate sized per should ad unit be dimensionsaved with at a the transparent proper proportion, background: 72 150px, formats: minimum PNG, orPDF, higher, AI, EPS. formats: PSD, JPG, PNG, PDF. • We will build• Any the individual expandable buttons/images ad in our ad intended design platform to animate where should we be combine saved with the abackground transparent creative, video (if included), background: links for150px, buttons, formats: expanded PNG, PDF, ad AI, animation, EPS. and more. • We will build the expandable ad in our ad design platform where we combine the background creative, video (if included), links for buttons, expanded ad animation, and more. If providing video, we’ll need: • The original video file as MOV, or MP4. If providing video, we’ll need: • 30 seconds is max video length. • The original video file as MOV, or MP4. • Frame rate:• 3024fps seconds is max video length. • Aspect Ratios:• Frame 16:9, rate: 4:3, 24fps and 6:5. • Aspect Ratios: 16:9, 4:3, and 6:5. 20180122 Modular Ad Dimensions Broadsheet MODULAR AD DIMENSIONS TABLOID CONNECT WITH CONTACT US OUR TEAM PA Media Group 2020 Technology Parkway, Suite 300 Mechanicsburg, PA 17050 Jon Pombo Director of Digital Strategy 717-255-8100 or 800-692-7207 717-255-4122 thepamediagroup.com [email protected] Office Hours Kelly Gambini Monday – Friday: 8 a.m. to 5 p.m. Senior Sales Manager 717-255-8242 Customer Service Hours [email protected] Monday – Friday: 7:30 a.m. to 4 p.m. Closed Saturday Dian Farling Sunday: 7:30 a.m. to 11 a.m. Sales Manager Holidays: 7:30 a.m. to 11 a.m. 717-255-8106 [email protected]

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