2019 MEDIA KIT More customers. More ROI. What would your business be like? Imagine a marketing partner with more. Meet PA Media Group. We are the #1 provider of local news in Central Pennsylvania and one of the leading news organizations in the state. We deliver news, sports and entertainment across all platforms and devices. We engage millions of people through quality journalism on PennLive.com, social channels, newsletters and print publications, including The Patriot-News. As a data-driven marketing agency, we have unsurpassed digital and data capabilities. We can help you build your business, improve your market share, and achieve lasting results. Extraordinary Storytelling Storytelling is in our DNA. We believe every company should act like a media company and we help you do that. Smarter Marketing The strategy and tactics we use to publish PennLive.com, one of the leading websites in Pennsylvania, are the same tools we use to drive ROI for your business. Local Company. National Presence. We call Pennsylvania home, but we’re a part of Advance Local, one of the largest media companies in the US, with headquarters in One World Trade Center and media groups in every region of the country. National Scale Our Advance Local and Condé Nast affiliates give us tremendous reach, insight and innovation. 87 million monthly unique visitors 721 million monthly page views th largest news organization 9 in the country comScore 2018 Local Reach PA Media Group publishes PennLive.com and The Patriot-News. With more than 4 million monthly unique visitors, PennLive.com provides digital-first news online and reaches 1 out of 4 adults in the region.1 The Patriot-News delivers in-depth news from throughout Pennsylvania. This award-winning publication has obtained Pennsylvania News Media Association’s Newspaper of the Year 6 times and received the 2012 Pulitzer Prize for local reporting. 4.3 MILLION $75,921 58% 59% 73% Monthly Unique Median Household College White Collar Home Visitors1 Income2 Educated2 Professional2 Owner2 264,343 $58,544 55% 67% 74% Weekly Average Median Household College White Collar Home Readership2 Income2 Educated2 Professional2 Owner2 Source: 1) comScore Oct. 2018 2) Nielsen 2018 Release 1 HOW WE DO IT Innovation and Strategy Your digital marketing partner should be an extension of your organization’s marketing team. PA Media Group provides you with access to the latest technology and — more importantly — people who work with these digital tools every day. PA Media Group is a marketing agency and a media company, that’s what sets us apart and gives your business the advantage you need to succeed. We offer a multi-channel approach to advertising and media. We tailor our sophisticated analytics to your specific needs and audience, helping you target and concentrate your efforts for maximum impact. Then, using the latest marketing attribution metrics, we determine what’s working, what’s not, and how to adjust. Marketing Stategy Content Marketing Email Marketing Market Research & Data Marketing Stategy Print Advertising Search Engine Market Research Marketing & Data Social Video Marketing Website Creative Services Development The best local news source PennLive is Central Pennsylvania’s #1 news and information website, attracting 4.3 million unique monthly visitors and over 54 million monthly page views.1 PennLive is a results-driven advertising platform, helping you reach your marketing goals and objectives with an affluent audience, whether launching a new product or service, driving traffic to your store or website, or building brand awareness. The news Central PA needs PennLive delivers consistent information about breaking news, weather, and events, plus boasts an extensive sports team, covering high school, college, and pro level sports in Pennsylvania. With a great food & dining section, entertainment, outdoors, gardening, business listings, event calendars, and more, PennLive provides the news consumers need. The results prove our success, as PennLive reaches far more unique visitors in the local area than any other online news source. $75,921 AUDIENCE BY AGE GROUP2 MEDIAN HOUSEHOLD 39.3% INCOME OF PENNLIVE 35.8% VISTORS2 33% - 18-34 24.9% AUDIENCE 27% - 35-49 BY GENDER2 49% 51% 40% - 50+ MALE FEMALE Reach the online audience you want Campaigns can be targeted around specific content on PennLive, as well as behavioral or geographic targeting. Interested in high school sports fans in Hershey, or all the foodies in the area? We can target your ads to the right audience for you. When visitors to PennLive go elsewhere online, we can continue to target your audience to serve your ad messages, making sure that your brand and business are visible to the right consumers. 1. Source: comScore 10/2018 2. Source: Nielsen 2018 Release 1 PA’S strongest print medium The Patriot-News is Central Pennsylvania’s largest newspaper and has served the 10-county Central 6-TIME PA Pennsylvania region since 1854, building trust with the people of this region. The Patriot-News has always been and NEWSPAPER will continue to be thorough, forthright and responsible with the news of Central Pennsylvania. No matter where you’re reading OF THE YEAR us, know there’s a shared history in every word. The Patriot-News is printed on Tuesday, Thursday, and Sunday, and is available through home delivery and on newsstands throughout central Pennsylvania. An e-Edition is published daily and is available to print subscribers. Could Eagles, Steelers meet in SuperBowl? C1 Missed field goal allows Eagles to escape with Wildcard win. $1.50 2016 KEYSTONE PRESSSWEEPSTAKES WINNER 2012 PULITZER PRIZE FORLOCAL REPORTING TUESDAY,NOVEMBER28, 2017 Page M11 SECOND STREET PROJECTHIGHLIGHTS Schiano’s Bridge$1.50 ovMONDAYer Two-waytraffic Possible new , JANUARY 7, 2019 103RD PENNSYLVANIA FARM SHOW 2018 APME First Amendment Award on Second St. I-83 ramps DivisionSt. PSUties 2012 Pulitzer Prize for local reporting 1 cost him It takes the cake MIDDLETOWN BIGCHANGES new job Baking contest grabs center stage at Farm Show 3 dead in READERSHIP Fromstaff andwire reports Greg Schiano’sconnection to Penn State PROPOSED FOR andthe JerrySanduskyera appeartohave apparent cost himachance to be theTennessee Vol- unteers’ next football coach. On Monday,Tennessee athletic director John Currie wasleftdefending hiscoach- murder- ingsearchand vouching forthe character HARRISBURG of Schianoafter negotiationsbetween the twoparties broke down amid apublicback- 170,516 lash. suicide Currieissuedastatement acknowledg- ingthe Ohio Statedefensive coordinator hadbeenaleadingcandidate forthe Volun- Bodies may have been SUNDAY AVERAGE teers’ coachingvacancy withoutexplaining whythe twosidespartedways. in apartment for days, “Among themostrespected professional andcollege footballcoaches, he is widely according to neighbor READERSHIP rwho regarded as an outstandingleade develops tough, competitiveteams and etes,” Steve Marroni caresdeeply abouthis student-athl [email protected] Curriesaid. Tennessee Chancellor BeverlyDaven- The three people who were found dead after an apparent murder-suicide in an port issued astatement saying,“Ideeply apartment building in Middletown may regret theeventsofyesterdayfor everyone have been there for several days. involved.” Davenportadded that “the uni- versityremains steadfastinits commit- Monica Dickens, who lives in the same apartment building on the 100 block of ment to excellence,and Ilookforward to South Union Street, said a smell began John Curriecontinuingthe search” fora to fill the building yesterday, prompting newcoach. another neighbor to call the police. Theschool andSchiano were closetoan agreementSundaybeforethe deal fell apart She thought it may have been an ani mal until the officers, who responded to afterheavy criticismfromfans, statelaw- 88,287 the welfare-check call, knocked on her door - kers andgubernatorial candidates. ma and asked her if she heard any gunshots ingtoESPN,about 100people Accord over the last few days. protestedonthe school’s campus Sunday, “I didn’t hear anything,” she said, still WEEKDAY AVERAGE SEE SCHIANO,A24 somewhat surprised at what had happened. Police have not yet released the names of To read more the deceased. She said a man, woman and a child lived in the apartment. READERSHIP es better es: Schiano deserv David Joneswrit “They were always fighting, and I would than mob mentality,,, Page C1 always hear yelling,” Dickens said. “But I never expected all of this to happen.” She said the couple had lived in the Traffic on NorthSecond Street in Harrisburg aboveForster Streetcould become twodirections. Sean Simmers,[email protected] building for less than a year. The build The 103rd Pennsylvania Farm Show is being held at the Farm Show Complex on Cameron Street in Harris ing appears to have at least a dozen apart 2 WallaceMcKelvey [email protected] Average turnoutments. - burg1. Two through-way Jan. 12. Among the many attractions available to visitors, this weekend featured the show’s Dickens said she became somewhat - Second St. Residentsand motoristshavetheir ownstrategies for suspicious on Thursday when there was 3 4 annual Chocolate cakedeal judgingingwithw contest,hatsom repleteecallt withhe Sec dozensondStr ofee tfdeliciousreeway, delicacies for judgesfo torfi sample.rs tday an electrical fire in another section of the ISION ST. 2. Road and DIV threelanes of one-waytraffic that race northwardfrom sidewalk apartment building. The show includes 6,000down toanimals,wn to theI exhibitors-81on-ramp and. vendors,