Enjoyment and Inspiration 2019|20

Enjoyment and Inspir ation 2019 |20 Exquisite Teas and Exclusive Accessories Enjoy with confidence Vertrauen in Genuss TeA – At home in Nature, a delightful Pleasure in the cup! Wollenhaupt – Your Strong Partner Create ENJOYMENT and Bring it to the World The world of tea and its myriad of facets has been fascinating us for 138 years. Tea is more than just a drink, it has connected people around the globe for 5000 years; it is an important part of many cultures and creates an oasis and feeling of well-being. At Wollenhaupt, tea is one thing above all: Enjoyment! By offering superior product quality, innovative ideas and customised solutions, we have evolved into a leading producer and supplier of tea. Today, we are a reliable partner in over 70 countries, both for specialised retailers and for global producers of branded products. In times of rapid change, innovation processes are also essential to us. Our concept of innovation not only includes adapting our product range on an ongoing basis, but also revising internal processes and dealing with different markets. All so that you, our customers, can always rely on the best quality from Wollenhaupt. Our new logo has also been adapted and is a visible result of the harmonious combination of the tried and tested and the new and innovative. An easier-to-read, straightforward modern look that still retains familiar elements. We have also completely revised and modernised our website. Look forward to the new www.wollenhaupt.com. We will inform you in time about the start. Get inspired by our delightful new teas and exquisite accessories in this catalogue. >> Start a successful new tea season with us. << Wollenhaupt – Your Strong Partner Specialised Retailer Segment Starting immediately, a strong team with familiar and new faces is at your side, ready to support you as a specialised tea retailer. This dedicated team is distinguished by its extensive product and market knowledge, longstanding experience and a keen sense for our customers’ requirements and wishes. Do you need advice and assistance with selecting the right assortment, have questions about products and marketing, or would like help setting up a new specialised tea store, stationary or online. Our specialised retailer colleagues will be glad to help you – by phone, email or during an on-site visit to your premises. Wholesale Segment – International East Team Representing the wholesale segment, here is our International East Team, which is optimally po- sitioned for our customers from Europe through to Asia and Australia. Our colleagues know the markets, cultures and country-specific regulations as well as how to handle the complex logistics structures of international distribution. Moreover, this globally active team is also distinguished by its excellent language skills. The team offers you customised workshops to help you expand your product range. Together with them you have the chance to work on new product concepts and develop recipes according to your needs. Boost your business and benefit from the extensive product and market knowledge of our colleagues. This expert team is your designated point of contact when it comes to tea and will be happy to assist you by phone or email. >> Start a successful new tea season with us. << Wollenhaupt – Your Strong Partner TRAVEL REPORT Star Anise – A True STAR Among Spices With its intense flavour reminiscent of liquorice, star anise is not only featured in Asian cuisine. We like to use it in our tea blends, because it gives the recipes completely new taste experiences and can be combined in many ways, such as in our new creation “The Daring Mr. Kurkuma” from the “Morning Circus” pyramid bag series (see pages 11-14 and 147-148). Vietnam is the second largest producer of star anise in the world. Around 20,000 tonnes of star anise are harvested per year on approximately 50,000 hectares of land. From Hanoi, our spice purchaser Dieu Linh Le travelled northeast to Langson. There, she visited various plantations on her search for new suppliers of high-quality star anise. In the forests, the star anise trees are between 10 and 40 years old and can grow up to 20 m high. The still green, star-shaped fruits are picked from the tree. In Vietnam, the harvesting of this versatile, aromatic spice takes place twice a year, mostly by hand, and is usually a very laborious task due to the tall tree heights and the often uneven terrain. After it is picked, the star anise is usually dried in a wood-fired oven, which turns it brown. However, the high-grade aromatic and flavour- ful quality, which we prefer at Wollenhaupt, is produced more gently by boiling the star anise briefly in water and then drying it in the sun. Thanks to her many years of experience and good contacts in Vietnam, our purchasing colleague Le Dieu Linh has found highly qualified new suppliers who can also provide us with organic star anise. Wollenhaupt – Your Strong Partner TRAVEL REPORT Vietnam Green Tea – Now Also in Organic Quality Vietnam may not be as well-known as China and Japan for green tea, but there is an equally long tradition of tea. In the past, tea from this country of origin unfortunately often did not meet the high European quality requirements. Some of the suppliers we found after conduct- ing extensive research and on-site visits are now meeting the strict EU standards and producing excellent organic teas. By purchasing these organic qualities, we want to support this positive develop- ment. Our tea purchaser Sarah Baddah discovered an excellent green tea in organic quality during her trip to Vietnam, which we have added to our green tea assortment. The Shan variety is characterised by an es- pecially large aromatic leaf. The tea comes from the Lao Cai Province in northwest Vietnam, 360 km from Hanoi. This region is situated at an altitude of about 900 m and is shaped by mountain landscapes We asked Sarah what she feels is so special about this plantation and vast forests that are home to rare plants and animals. and why she chose this tea for our assortment: NEW “This plantation really impressed me. The very professional and hospi- table plantation owners showed me how intensively they work to pro- duce a tea of the highest organic quality. The requirements for organic standards are rigorous and often hard to meet financially. I was very impressed by the strong determination and the willingness to tackle these challenges, some of which are difficult to overcome in Vietnam. In the end, however, it was the exquisite taste of this delicious green tea in my cup that was the deciding factor – a taste which will immediately enrich our assortment.“ Our Vietnam tea specialist: NEW: 00650 - Vietnam Green OP Organic Tea 00443 - Vietnam Red Organic Tea New Treasures from Japan was another travel destination for our tea purchasers this year. Four new specialities naturally in organic quality, now expand our Japan assortment in the new 2019/2020 catalogue (see pages 75-76). Something new to look forward to! Wollenhaupt – Your Strong Partner New Wollenhaupt- website – modern look and new features! The online world is evolving at an astounding rate, making many things possible that were hardly imaginable even a few years ago. Now it’s also time for our website to be completely revised, so that we can offer you even more service and information in the future. In addition to a new look with a modern image concept and more extensive information; we’re sure you will also be pleased with the new functions and features of the online catalogue. In the future, the product range will be clearly sorted by catego- ries that are directly accessible and easy to navigate. Several filter options let you quickly search for and find specific types of tea, e.g. according to taste, flavour or tea basis – to make sure you never lose the overview. We have also arranged our assortment of accessories in a similar way, of course. Naturally, we will continue to give you free access to photos of our products to use for your own online shop. You can easily download them in the login area. Furthermore, you will find extensive information about tea and its most important origins along with great recipe ideas on our website in the future. It goes without saying that website and online catalogue are opti- mised for mobile use as well. Wollenhaupt – Your Strong Partner Just wait and see! As soon as the new website is online, we will send you an e-mail with information about the new login area, so that you can benefit optimally from our online catalogue with all its features and functions in the future. Wollenhaupt – Your Strong Partner Contents Tea Assortments Accessories Assortments Special Accessories Highlights Pyramide Teabag Series „Morning Circus“ 11 ppd Trend Range 152 China-Highlights 15 Christmas Special 168 Black Teas Accessories Classics Classic Black Teas 19 Caddies 178 Earl Grey Specialities 51 Porcelain & Ceramic 182 Flavoured Black Teas 53 Glass & Metal 192 Tea Extras 202 Green & White Teas Sweets 211 Classic Green & White Teas 66 Flavoured Green & White Teas 81 Sales & Advertising Shop Equipment 214 Fruit Melanges Packaging 217 Fruit Melanges 94 Advertising Material 220 Fruit Melanges low in acid 105 Rooibos Teas Rooibos / Honeybush Teas 118 Green Rooibos Teas 126 Herbs & Spice Blends Useful Information Aromatic Mixtures 130 At a Glance - Teas thematically sorted 224 Maté & Lapacho 139 Tea Production 232 Selection of Herbs 141 Flavouring 235 Packaged Tea Tea - A Natural Product 237 Pyramide Teabag Series „Morning Circus“ 146 Food Labelling 238 Matcha 148 Quality & Accessories 240 Creano 150 Delivery Terms 241 Good to Know Teas with this symbol were reworked to natural flavouring for n/n Teas and accessories with this symbol are net-net, the catalogue 2018.

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