66 My son Jason will celebrate his seventh birthday this month, it will probably go something like this... stash ben 10 or bumblebee will adorn the cake and napkins and bioncles and DVD MAGAZINE 66 bakugan will be among the presents. on the way to the party he may watch StaSh Media inc. the video in the back of the cab but will hit the off button if it dwells too long editor: Stephen price on Fashion Week or any other “girly” subject. before dinner he will spend his Managing editor: HEATHER GRIEVe daily ration of computer time (20 minutes) watching “Peep and the big Wide associate editor: aBBeY KERR World”, building Spores, or playing lego batman. if there is time after dinner account manager: APRIL HARVeY he may ask to watch some of Attenborough’s “Planet earth” or “Paddington administration: bear” on DVD. And bedtime will be preceded by half an hour of book time, STEFANIE pOLSINELLi usually with Asterix or tintin. preview/montage editor: HEATHER GRIEVe the volume of options in Jason’s media diet may alarm some parents and art prep: child psychologists: “His attention span must be terribly short . All those kids’ aLAN SWINTOn shows are so mindless.” proofing: MARILEE BOITSOn Here’s the thing: Jason is not even close to overwhelmed. in fact, he chooses preview opening animation: TANTRUM his entertainment from the media spectrum with unassuming confidence, he technical guidance: IAN HASKIN slips witty and well-timed quotes from the Flintstones, Winnie the Pooh and Cover image: Ninja turtles into conversation, and often turns what he calls “the screens” Alberto Mielgo off on his own and returns to playing with his toys or reading. Jason and his friends can relax through an 80-minute Pixar film and half WWW.StASHMeDiA.tV hour episodes of “Avatar: the last Airbender” without even going for a pee. iSSn 1712-5928 And they absorb, recall and expand upon the complex (some would say impenetrable) mythologies and innumerable characters of franchises like lego’s bionicles and bakugan. Stash DVD Magazine is published 12 times per year by Stash Media Inc. All rights this, to me, reveals two things that fly in the face of common wisdom: that reserved and contents copyright Stash Media content for younger audiences must be (a) short and (b) nutrition free. Inc. No part of this booklet nor the Stash DVD may be copied without express written Jason is a snapshot of your future audience. Please don’t disappoint him. permission from the publisher. Subscriptions: www.stashmedia.tv Submissions: www.stashmedia.tv/submit Stephen Price Contact: Stash Media Inc. editor 35 McCaul Street, 305A New York, March, 2010 Toronto, ON M5T 1V7 Canada Curated in New York. Printed in Canada. [email protected] stash 66.01 stash 66.02 google “PAriSian loVe “SoutHerN Comfort StorY” ANimatioN Cut” tVC :60 tVC :48 Agency: Agency: google CreAtiVe Lab ArNolD Director: Director: AAroN Duffy JameS Wignall Production: Production: 1StAVeMachiNe SHerbet Animation: Animation: 1StAVeMachiNe JameS Wignall www.1stavemachine.com www.mutanthands.com London-based director James aaron duffy and the 1stave crew Wignall: “the brief was really open, spin a long distance love story they really just wanted something using nothing but tight editing, wit, that encapsulates the feel of new and the Google interface. Orleans: the people, culture, “the guys at Google creative history and religion (especially Lab gave us a brief about finding voodoo). love in paris and visualizing that “We had a month to design, render story through the Google search and animate 15 illustrations. it function. the original brief involved averaged out to only two days per the possibility of incorporating illustration – including animation more objects and images, but cultural understanding of this thing For 1stAveMachine For Analogue Muse (there were a lot of long nights in the end, we found that the (Google) in our lives that we use director: aaron duffy composer: Jeremy turner spent on this project). interface by itself told the story in a every day and how to infuse it with EPs: Serge patzak, Sam penfield Sound designers: Geoff Strasser, profound way. emotion and narrative.” producers: John Burger, nick cipriano “the tricky part was getting the crystal campbell client to sign off on the rough For Sherbet toolkit “the biggest challenge was created in five weeks, “parisian For Muse Mix head of creative development: illustration, as we couldn’t start director/designer/animator: James photoshop, illustrator, after effects figuring out how to tell a story that Love Story” was broadcast during Mixer: nick cipriano claire Mitchell animating until that was done. Wignall people feel a connection to with the 2010 Superbowl. concept art: carlos ancalmo toolkit thankfully they were quick at asst animator: tom Senior straight typography and Google after effects: Joon park, adobe creative Suite, iShowU getting back to us, but it could of producer: Sarah essam queries. We thought a lot about John Stanch, John Loughlin, been a real bottleneck.” animation cut audio: david Kamp how to pull as much out of our Will decker, anthony Serriano, Weito chow stash 66.03 stash 66.04 BBC WiNter olympics Esso “EngiNeS” broadcast design :40 tVC :60 Agencies: Client: reD bee MeDiA Cosan CoMbuStíVeiS e rKCr/Y&r lubriFicanteS S.A. Director: Agency: MArC Craste leW´LarA TBWA Animation: StuDio AKA Director: www.studioaka.co.uk roDrigo lewkoWiCz BaFTA-winning director Marc For Studio AKA Production: craste, along with co-designer director: Marc craste ProDutorA AssoCiadoS Jon Klassen re-work the origin of producer: Sharon titmarsh Animation/VFX: the Winter Olympics into a stylized co-designer: Jon Klassen Casablanca tale of an inuit hero. according animators: Lucas Vigroux, www.cbsp.com.br to craste, “the most important Max Stoehr, Florian Mounie, challenge of all was to create norm Konyu Brazilian post company believable sporting action in pre-vis: anna Kubik, Max Stoehr casablanca helps relaunch the animation, good enough to satisfy 3d team: Will eagar, daniel eSSO brand in South america with clients used to dealing with live- Garnerone, adam avery, this deceptively simple idea which action sports footage. in addition, James Gaillard, rob chapman, started with a two-day shoot at maintaining a sense of scale in cristobal infante, Fabrice altman nine locations across Montevideo, the environments while using editor: nic Gill Uruguay. predominantly high contrast black PA: Janine Murphy Bruno costa, post coordinator “We used a cube of about 50x50 and white. at casablanca: “For the cars, we For lew´lara\TBWA For Produtora Associados toolkit cm to reference the asphalt in filmed them driving normally then AD: pedro rosa director: rodrigo Lewkowicz “We wanted to preserve the after effects, photoshop, pFtrack. we photographed the wheels of copy: roberto Kilciauskas dop: Fernando Oliveira graphic novel quality of the Softimage, avid CDs: Jaques Lewkowicz, andré editor: daniel Bontempo each car so we could project them “For the engine under the asphalt, imagery, and so where possible, Laurentino, Felipe Luchi and Victor onto 3d wheels and composite we created a detailed concept For A9 avoided using any depth of field Sant´anna them. We chose to do the moving illustration, so the movements Sound designer: apollo 9 and instead focused on the tVCR: Katia Bontempo Leal, dani asphalt in inferno with pictures of followed physically plausible composition of each shot, making toda and cristiane Leopacci toolkit the texture, which were applied mechanisms. the post production sure the limited tonal palette didn’t Maya, combustion, pFtrack, with the tool extended Bicubic and team included five people, two for Watch behind the Scenes on result in a diminished sense of inferno, Smoke, photoshop scale.” Schedule: 14 weeks. brought to life with Front Source. rotoscoping and three for 3d.” the DVD. stash 66.05 stash 66.06 For DraftFCb Army oF Two: The 40tH Day AD: Gregg Foster VANQUISH “Strobe” copy: Jeff White game trailer 1:21 tVC :30 Sr producer: Mark tobin CDs: tony Vazquez, colin Mcrae Client: hop: dan Watson Client: DrAFtFCb / eA SEGA / PlAtiNumGameS Inc. For zoic Studios Agency: CD: chris Jones Director: DraftFCb EP: aaron Sternlicht AleXei TyleVich Director: producer: neil ingram Animation/VFX: zoiC StuDioS pM: Stephen chiu logan cG super: andy Wilkoff Animation: www.logan.tv editor: paul Kumpata zoiC StuDioS Storyboards: Yori Mochizuki alexei tylevich and his Logan www.zoicstudios.com ripomatic/storyboard: Levi ahmu, crew fuse pristine cG and kinetic draftFcB and Zoic Studios join dylan ekren live action for this first look at the forces to create this adrenaline Model/texture: adrian Gray, Shun highly-anticipated “Vanquish” stoked cG spot involving two imaizumi, dylan ekren, dustin game from platinumGames inc. mercenaries and plenty of heavy Mellum, Maxx Burman, Joel Kittle, and SeGa. crossfire for EA’s third-person chris Strauss For Platinumgames inc. shooter army of two. Zoic crafted rigging: Scott rosekrans, Game director: Shinji Mikami a war-torn Shanghai including fully Karl Fornander Game producer: atsushi inaba modeled environments, destroyed preViz: Kelvin Lee, dustin adair, vehicles and characters developed Jeff Benoit For logan by up-rezing and refining the animation: Kelvin Lee, dustin adair Writer/director: alexei tylevich in-game assets, textures and Lighting: andy Wilkoff, adrian EP: Kevin Shapiro toolkit geometry. Gray, chris Strauss, dave Funston producer: Frederic Liebert Line producer: Michael angelos Maya, nuke, after effects created within Zoic’s proprietary particles/FX: Jason Mortimer, cinematographer: roman Jakobi 64-bit pipeline, production Jeff Benoit editor: Volkert Besseling was carried out in Maya using Matte painting: Syd dutton, production designer: dani tull its mental ray renderer with charles Bunnag costume designer: paul Wendling compositing completed in after compositing: Jason Zimmerman, composer: Michael Kadelbach effects, nuke, and Flame. Motion colin Feist, Zach Zaubi, Levi ahmu VFX supers: Stephan Kosinski, capture animation was done at Mocap: VICOn house of Moves Vincent Wauters, Benoit Vincent house of Moves.