Harghita County Integrated Tourism Strategy for the Period 2020-2027
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HARGHITA COUNTY INTEGRATED TOURISM STRATEGY FOR THE PERIOD 2020-2027 TABLE OF CONTENTS I. THE RELATIONSHIP OF HARGHITA COUNTY'S INTEGRATED TOURISM STRATEGY WITH TOURISM POLICY AND REGIONAL DEVELOPMENT POLICY ...................................... 6 1.1. ASPECTS ON SPATIAL PLANNING AND TOURISM DEVELOPMENT .................................... 6 1.2. THE TOURISM DEVELOPMENT POLICY FRAMEWORK ......................................................... 8 1.2.1 International Global Context ........................................................................................................ 8 1.2.2 European Context ....................................................................................................................... 13 1.2.3 National Context ......................................................................................................................... 40 1.2.4 Regional Context ........................................................................................................................ 44 1.3. THE FRAMEWORK OF TERRITORIAL DEVELOPMENT POLICY .......................................................... 44 1.4. ATTRIBUTIONS OF THE HARGHITA COUNTY COUNCIL .................................................................... 48 II. ANALYSIS OF THE HARGHITA COUNTY TOURISM SITUATION ....................................... 50 2.1. TRENDS OF THE TOURIST DEMAND IN THE WORLD, EUROPE AND ROMANIA ............................... 50 2.1.1 Megatrends In European Tourism .............................................................................................. 50 2.1.2 Trends Of The Tourist Demand In Romania .............................................................................. 51 2.1.2.1 Evolution Of The Number Of Tourists In Romania In The Period 2016 - 2018 ................. 51 2.1.2.2 Structure Of Tourists At National Level According To Tourist Destinations ..................... 52 2.1.2.3 Structure Of Tourists At National Level According To The Accommodation Option ....... 54 2.1.2.4 Structure Of Tourists At National Level According To Their Origin ................................. 59 2.1.2.5 Structure Of The Number Of Romanian Tourists At National Level According To Tourist Destinations ..................................................................................................................................... 61 2.1.2.6 Structure Of The Number Of Foreign Tourists At National Level According To The Tourist Destinations ..................................................................................................................................... 63 2.1.2.7 Structure Of The Number Of Romanian Tourists At National Level Depending On The Accommodation Option .................................................................................................................. 65 2.1.2.8 STRUCTURE OF NATIONAL TOURISM NUMBER OF NATIONAL LEVEL ACCOMPANIED BY THE ACCOMMODATION OPTION ....................................................... 71 2.1.3 Evolution Of Tourist Demand Registered In Harghita County .................................................. 77 2.1.3.1. Evolution Of The Number Of Tourists From Harghita County ......................................... 77 2.1.3.2. Structure Of The Tourists From Harghita County According To The Accommodation Option .............................................................................................................................................. 78 2.1.3.3. STRUCTURE OF TOURISTS AT HARGHITA COUNTY LEVEL DEPENDING ON THEIR PROVENANCE ................................................................................................................. 84 2.1.3.4. THE STRUCTURE OF THE ROMANIAN TOURISTS FROM THE HARGHITA COUNTY LEVEL IN ACCOMMODATION FUNCTION OPERATION ................................... 85 2.1.3.5. THE STRUCTURE OF THE HARGHITA COUNTY HIGHER TOURISM IN THE FUNCTION OPTION FUNCTION ................................................................................................ 91 2.2 TRENDS OF THE TOURIST OFFER IN HARGHITA COUNTY ................................................................. 97 2.2.1 Atractions And Resources, Management Issues ......................................................................... 97 2.2.2 County Infrastructure................................................................................................................ 124 2.2.3. Tourist Accomodation Structures ............................................................................................ 126 2.2.3.1 THE DEVELOPMENT OF HARGHITA COUNTY TOURISM STRUCTURES IN THE PERIOD 2016 - 2018 .................................................................................................................... 126 2.2.3.2 THE STRUCTURE OF TYPES OF TOURISM STRUCTURES FROM THE HARGHITA COUNTY IN THE PERIOD 2016 - 2018 ..................................................................................... 128 2.2.4. Tourist Information ................................................................................................................. 132 2.2.5 Image Of The Area On Foreign Tourist Markets. External Promotion .................................... 134 2 2.2.6 The Issue Of Human Resources In Tourism In Harghita County ............................................ 135 2.2.6.1 Analysis Of The Labor Force In The Field Of Tourism At The Level Of Harghita County ....................................................................................................................................................... 136 2.2.6.2 ANALYSIS OF EMPLOYMENT PLACES IN HOLIDAYS TOURISM AREA ........... 139 2.2.6.3 TOURISM AUTHORIZATION AND ATTENDANCE SYSTEM - TOURISM LICENSES AND PATENTS; TOURISM GUIDE QUALIFICATION ....................................... 140 2.2.7. Solutions For The Introduction Of Specialized And Vocational Courses In The Field Of Tourism, As Well As Language Courses For Persons Working In This Field, With Special Attention Paid To The Romanian Language Courses ....................................................................................... 144 2.2.8 Training Courses For Tourist Guides ....................................................................................... 145 2.3 SUMMARY OF THE STATISTICAL ANALYSIS OF TOURISM AT HARGHITA COUNTY LEVEL ........... 145 III. COMPETITIVENESS ANALYSIS ................................................................................................ 147 3.1 NATURAL AND ANTROPICAL ATTRACTIONS ...................................................................... 147 3.2 TOURISTIC INFRASTRUCTURE ................................................................................................ 158 3.3 BALNEAR TOURISM - MINERAL WATERS AND MOFETS – TRADITIONAL WATERS, MINERAL WATER LAKES, MINERAL WATER BATHS ............................................................... 159 3.4 ECOTOURISM ............................................................................................................................... 162 3.5 WINTER TOURISM - SPORTS TOURISM - ACCESS TO THE "ALTERNATIVE SCHOOL" WINTER PROGRAMME - WINTER AND SUMMERTIME TOURISM WITH MORE COMPONENTS .................................................................................................................................... 164 3.6 EQUESTRIAN TOURISM AND OPPORTUNITIES OFFERED BY THIS TYPE OF TOURISM - HORSE RIDING ................................................................................................................................... 166 3.7 CYCLIST TOURISM AND OPPORTUNITIES OFFERED BY IT ............................................... 168 3.8 HIKING - FACILITATION AND MODERNIZATION OF SUCCESSFUL TRAILS FOR SLOW TOURISM TRAVEL (ANALISYNG BOTH ACTIVE AND SLOW VERSIONS) ............................. 169 3.9 RELIGIOUS TOURISM - THE CONTINUOUS DEVELOPMENT OF THE VIA MARIAE PILGRIMAGE ROAD .......................................................................................................................... 170 3.10 ȘUMULEU CIUC – INTERNATIONAL TOURISM DESTINATION ....................................... 172 3.11 GASTROTURISM AND THE OPPORTUNITIES PROVIDED BY IT ....................................... 174 3.12 CULTURAL TOURISM IMPOSED ON THE TRADITIONAL IMAGE OF THE AREA, FOCUSING ON THE VALORISATION OF THE ANTROPIC PATRIMONY .................................. 175 3.13 INFRASTRUCTURE - DEVELOPMENT AND IMPROVEMENT OF EXISTING SITUATION - ROADS, AIRPORT, CYCLING TRAILS ............................................................................................ 182 3.14 YOUTH CAMPS - SOLUTIONS FOR REMEDYING THE SITUATION - RELIGIOUS CAMPS ............................................................................................................................................................... 183 3.15 TEMATIC PARKS TOURISM – THE BEAR PARK, AQUATIC PARKS ................................. 184 3.16 CAMPING TOURISM, CAMPER VANS AND POSSIBILITIES OFFERED BY IT ................. 185 3.17 SALVAMONT SERVICE - DEVELOPMENTS, COURSES, EXTENSION OF THE OFFERED SERVICES ............................................................................................................................................ 186 INTRODUCTION ................................................................................................................................. 186 3.18 ADVENTURE TOURISM - ALPINISM, CANOEING, CYCLING ............................................ 188 3.19 CYNEGETIC TOURISM - OBSERVERS AND VENISON .......................................................