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Serving Professionals in the Pond and Water Feature Industry ™ March/April 2014 US $6.95 Bringing Large-Scale Plans to Fruition How to tackle an elephant Divide and Natural Pond and Lake Ponds by the One Voice for Conquer p.17 Management p.22 Numbers p. 39 the Koi p. 44 ALL-IN-ONE® POND FILTER SYSTEM Newly redesigned, this submersible unit combines mechanical and biological UNO, DUO, TRIO® filtration, efficient Quiet One® Pump, water feature spray devices and 13 watt POND FILTERS & KITS UV Sterilizer for use on demand. Available Submersible pond filters combine mechanical in 3 sizes for small, medium, and large and biological filtration. Available in single, ponds... with unique feature of adding LED STREAM double and triple modules for small, medium filtration capacity if required. and large ponds for use with any make pump. FOUNTAINS Pond Filter Kits include matching Quiet One® Add elegance and fun Pumps and water feature spray devices. Each to your pond or fountain has unique feature of adding additional with a stream of color capacity, upgraded pump and UV Sterilizer. changing LED arc of moving water. LIFEGARD® PG PUMPS QUIET ONE® PRO High performance, efficient SERIES POND & pumps for ponds, fountains, SUBMERSIBLE FOUNTAIN PUMPS waterfalls, irrigation systems LED POND A size and style for every need... quiet... and water features. Wet & FOUNTAIN reliable... and energy efficient. rotor/wet bearing technology LIGHTS and pre-filter screen for less Energy efficient submersible lights maintenance. with endless array of color choices... either single color or multi-color changing models. For these and many other proven products…visit our web site at Email: [email protected] www.lifegardaquatics.com under Pond & Water Garden Products 562-404-4129 Fax: 562-404-4159 Request info at www.pondtrademag.com/infocard r #2600 Request info at www.pondtrademag.com/infocard r #2640 ™ POND Trade Magazine Serving Professionals in the Pond and Water Feature Industry Volume 19 Issue 2 March/April 2014 Blackbird Gift Sacs 26 There’s nothing more frustrating than seeing your well-maintained pond littered with bird poop. And thanks to the Common Grackle, many Midwestern pond owners experience this nightmare scenario on repeat! If you’re fed up with disgusting “presents” from local blackbirds, check out Jamie Beyer’s explanation (and advice) on pg. 26. 8 No Quick Fix 32 Are you thinking about bringing your brick and mortar pond business online? If so, turn to pg. 32, where John Olson dispels some of the common myths and misconceptions about Internet marketing and e-commerce in terms any technophobe will understand. While the road ahead may be time-consuming and expensive, following these tips can help make all the effort worthwhile. 26 Basic Beauty LANGUAGE OF KOI 36 For many koi lovers, koi appreciation is about admiring the juxtaposition of colors. When it comes to Hikari Muji, however, all of the beauty is conveyed in just one hue. Check 17 out Taro Kodama’s story to learn about the unique characteristics of this monochrome breed … and how to make simple beauty a part of your pond or koi business. 39 Ponds by the Numbers For better or for worse, the pond industry operates with minimal governing codes and laws. Features But according to Kent Wallace, the health of the industry would be well-served by a few 36 Tackling the Elephant common guidelines … starting with the ones on pg. 40! Cater your next pond installation to 8 COVER - Kent’s numbers and watch your success rate soar. In our last issue, Jason Lenox wrote about a long drive, a rural farmhouse and a customer with enormous ideas. Now, One Voice for the Koi in the second half of a two-part series, the owner of 44 Departments 50 Ponds Inc. describes how he turned a large-scale MaryEllen Malinowski’s mission began with a single koi rescued from a garbage plan into a pond installation that surpassed bin. 1,200 koi later, The Koi Whisperer’s mission is still the same: to give voices to these 6 Letters to the Editor even his own expectations! colorful creatures, enabling them to live healthy and happy lives. In the process, she 6 Upcoming Events has inspired countless people of all ages to join her cause around the world. 50 Trade News 17 Divide and Conquer 53 Marketplace While they may not wine and dine like we 50 The Twitterization of Facebook 53 Advertisers’ Index do, the plants in your pond reproduce with Facebook is one of the most powerful tools in the history of marketing … and it’s evolving. Columns frequency that would make Hugh Hefner With the advent of Facebook hashtags (like #PondTrade), pond businesses now have a blush! Nature’s bountiful procreation greater opportunity to reach and communicate with customers than ever before. Are you 7 Publisher’s Perspective strategy provides big opportunities for leveraging hashtags to their fullest potential? If not, turn to pg. 50 and discover how to 49 The Round Table growers — if they know how to harness it. grow your organization in ways your business professor never imagined. Do you know the differences between division, viviparous parenthood and tissue culture? If not, be sure to read Paula Biles’ story on the romance that is plant propagation. POND Trade Magazine, ISSN 1949-0585 is a trade Orland Park, IL and additional offices. For new subscriptions, additional not constitute a commitment by LG Publishing, Inc. to publish it. publication of LG Publishing, Inc. Material is selected for its interest copies and address changes, please call 708/873-1921 or email Publication of an ad does not constitute an agreement for continued to the koi, water feature and pond industries, and the publishers accept [email protected]. publication. LG Publishing, Inc. will not be liable for failure to publish Natural Pond and Lake Management no responsibility for the accuracy of content. Reproduction an ad as requested or for more than one incorrect insertion of an ad. 22 rights by written permission only. POSTMASTER: Send address changes to POND Trade Magazine, In the event of an error or omission in printing or publication of an Even the most experienced koi keeper or water gardener can be PO BOX 2721, Orland Park, IL 60462 ad, LG Publishing, Inc.’s liability shall be limited to an adjustment for intimidated by natural ponds and lakes. But don’t let their size fool you: POND Trade Magazine is published bi-monthly, starting in January, © Lora Lee Gelles, 2014 the cost of the space occupied by the error, with maximum liability they are an oft-untapped profit center with an easier learning curve for $41.70 per year by LG Publishing, Inc., POND Trade Magazine, being cancellation of the cost of the first incorrect advertisement or PO BOX 2721, Orland Park, IL 60462. Qualified applicants may Advertising Policies: LG Publishing, Inc. reserves the right to republication of the correct advertisement. Under no circumstances shall than you might think. Follow Rick Weidman’s advice to turn the subscribe at no cost at www.pondtrademag.com. Postage is paid at refuse to publish any ad. Submission of an ad to LG Publishing does LG Publishing be liable for consequential damages of any kind. natural water bodies in your area into new growth for your business! 4 POND Trade Magazine pondtrademag.com March/April 2014 POND Trade Magazine 5 Letters to the Editor ™ Pond World Distributing, LLC Peter ... what an excellent piece! This hot topic has been danced around for a while and it's Publisher’s Perspective ▼ refreshing to have a unbiased write up on it. POND Trade Rocks! Staff hile you’d never know it by looking at the thermom- - Benjamin Timmermans, Liquid Landscapes Publisher eter, the calendar tells me that spring is nearly here! If you live in the northern part of the country, it’s time Although one can understand concerns over sickness, either serious or not, Lora Lee Gelles 888/356-9895 ▼ W taking precautions and methods to prevent such things (like Liquid Designz [email protected] to dust off your pond-keeping equipment and start making plans does) is what's important here. In my 10-plus years of testing water, I do for the big thaw. If you live in the southern and western states Editor … well, it’s already GO time! Here in Chicago, the temp has believe the public has misconceptions both for the better and the worse. Peter Celauro 630/947-4327 bottomed out in double digits below zero over the last few weeks, Albeit very sad, the story about Aimee Copeland would scare the heck out [email protected] of anyone. Getting Necrotizing fasciitis, as stated, is a rare occurrence. So so I'm itching to get out in my yard and get this party started! does that mean one couldn't get that from their built-in swimming pool? Advertising Sales Despite the lack of action in our I believe articles like this are great and very important. From what I get Lora Lee Gelles 888/356-9895 ponds lately, there’s been no cease in Wholesale to the Trade out of this article, it is a well-done scripture showing that companies [email protected] the action here at POND Trade. I’m • Quality Pond Products • Unbeatable Service like Liquid Designz take pride in recognizing the welfare of the public still wading my way through the flood • Highly Experienced Staff while creating a very unique product. Best to all ... Graphic Design of responses to Peter Celauro’s contro- Superior product lines including: - Keith Bramley, Ocean Environmental Gelles Graphics versial story on swim ponds in our last EasyPro • Alpine Corp.
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