“I Alone Cannot Change The World, but I can Cast a Stone Across the Water to Create Many Ripples”- Mother Teresa.

5 CEO’s Message Member’s Corner MIM Highlights Law Matters Life Beat 14 Merger as a Collaborative Option for 28 Why Halal Means ‘Good For Business’ 38 10 Simple Rules to Protect Your 48 To Learn to Succeed, You Must Learn 6 Editor’s Note Non-Profits 34 Empowering Women and Achieving Intellectual Property to Fail 18 Unlocking the Magic of Storytelling Work-Life Balance New Generation Happenings MIM Continuing Professional Tech Talk 36 Interview With Young Managers 8 Demystifying Thought Leadership Human Capital Development (CPD) Talk: Listening to 44 50 Awesome Things That Business Runner 24 We Need All Great Minds, Not Just the Make a Difference Program Winner Can Learn From Alibaba Clone Script 12 Kodak One Could Be The Start of a Ones That Think Alike Pro New Kind of Intellectual Property

CONTENTS 26 Effective Ways to Motivate Employees

Cover Image HONORARY FELLOWS Royal Professor Ungku Abdul Aziz Ungku Abdul Hamid CEO’s YABhg Tun Dr Mahathir Mohamad YBhg Dato’ Seri Anwar Ibrahim YABhg Tun Abdullah Ahmad Badawi PUBLISHED BY MESSAGE YAB Dato’ Sri Mohd Najib Tun Abdul Razak Sivanganam Rajaretnan MALAYSIAN INSTITUTE OF MANAGEMENT (MIM) Chief Executive Officer COURT OF EMERITUS FELLOWS Institut Pengurusan Malaysia (22978-D) President Malaysian Institute of Management Unit T1-L16, level 16, Tower 1, PJ33 YABhg Tun Haji Mohammed Hanif Omar No.3 Jalan Semangat, Seksyen 13 Vice President 46200 Petaling Jaya, Selangor, Malaysia he Day We Broke Down the Walls YBhg Datuk Dr Paddy Bowie Tel: 603-7711 2888 Fax: 603-7711 2999 The title may sound ominous but breaking down those In accordance to date of admission www.mim.org.my walls at the Malaysian Institute of Management (MIM) has YM Tunku Tan Sri Dato’ Seri Ahmad Tunku Yahaya T YBhg Tan Sri Dato’ Azman Hashim made a world of difference to us at MIM. If you have not already lr George Lee Yau Lung Chairman visited our bright new office space on the top floor (Level 16) of Dato’ Ng Tieh Chuan, EFMIM (Advisor) Dr Tarcisius Chin Nyet Leong PJ33, you would have noticed MIM’s new open office concept. Mr Robert Kuok Hock Nien Chief Executive Officer Our space has evolved and with that so have we. In our new T.Y.T. Tun Pehin Sri (Dr) Haji Abdul Taib bin Mahmud Sivanganam Rajaretnan Prof Liew Shou Kong open concept office, teams sit within networks close to one YBM Tan Sri Tengku Razaleigh Tengku M Hamzah Publications Committee another enabling inter-departmental sharing and collaboration The Honourable Chief Justice (Rtd) Yong Pung How YBhg Prof Tan Sri Dato’ Dr Mohd Rashdan Haji Baba Dato’ Ng Tieh Chuan, EFMIM (Advisor) towards problem-solving. Having this flexibility, teams have YBhg Tan Sri Kamarul Ariffin Mohamed Yassin Sivanganam Rajaretnan begun to adopt a design thinking approach towards ideation. YBhg Tan Sri Osman S Cassim Andrew Ng For our members, we now have a spacious membership YBhg Tan Sri Dato’ Sri (Dr) Sallehuddin Mohamed Lawrence Chang YBhg Tan Sri Wan Azmi Wan Hamzah lounge with a modern feel, keeping the key elements that YBhg Tan Sri Kishu Tirathrai For Article Submissions/Advertisments/Subscriptions you enjoy. We also encourage our members to utilise the new YBhg Tan Sri Dato’ (Dr) Abdul Aziz Abdul Rahman Please email us: [email protected] YBhg Tan Sri Dato’ (Dr) R V Navaratnam privilege to rent our fully equipped facilities for your training and Mr Niels John Madsen R, R1 networking events. YBhg Datuk Haji Mohd Saufi Haji Abdullah PRODUCED BY Our change was driven not merely by changing spaces but YABhg Tun Dr Ahmad Sarji Abdul Hamid GOLF (Malaysia) Publications Sdn Bhd118186-V YABhg Tun Musa Hitam 12. Jalan SS 13/3E, Subang Jaya Industrial Estate, through our ‘Cultural Transformation and Employee Engagement YBhg Tan Sri Dato’ Sri Dr Teh Hong Piow Exercise’, where we listened to the needs of our talents and YBhg Tan Sri Dato’ Dr Lin See Yan 47500 Subang Jaya, Selangor, Malaysia YBhg Gen (Rtd) Tan Sri Dato’ Seri Mohd Zahidi Haji Zainuddin Tel: 603-5638 6885 / 6573 Fax: 603-5637 5695 provided the tools to take them a step higher. YAM Tunku Tan Sri lmran Almarhum Tuanku Ja’afar As boldly declared in the title of this month’s issue, ‘A Good YBhg Tan Sri Dato’ Dr Mohd Munir Abdul Majid DESIGN & EDITORIAL SERVICES BY Leader is A Good Follower’, change cannot be made if you don’t YBhg Dato’ Ng Tieh Chuan YBhg Tan Sri Dato’ Sri Mohd Hassan Marican ARK Knowledge Solutions 002344785-W take the time to listen, observe and respond. If you are looking YBhg Tan Sri Dato’ Sri Tay Ah Lek SOVO @ The Armada to inspire your team, turn to page 26 and find out the ‘Effective YBhg Datuk Seri Haji Mohamed Iqbal Rawther L1.01, 1st Floor, Plaza Armada, Lot 6, Lorong Utara C YBhg Tan Sri Datuk Yong Poh Kon Ways to Motivate Employees’ — from something as simple as YBhg Prof Datuk Seri Dr Haji Khairil Annas Jusoh 46200 Petaling Jaya, Selangor, Malaysia allowing them to keep a plant on their table to maintaining YBhg Tan Sri Dr Ali Hamsa Tel: 603-7664 1135 Fax: 603-7955 6363 constant communication. YBhg Tan Sri Dato’ Seri Siti Norma Yaakob Email: [email protected] YBhg Tan Sri Lim Kok Thay Engaging employees is also about empowering them and YBhg Tan Sri Dr Jeffrey Cheah Fook Ling PRINTED BY our main feature (page 8) on thought leadership is a good way YBhg Tan Sri Dato Seri Megat Najmuddin Megat Khas to start. As author Gabrielle Dolan points out in her article, YBhg Tan Sri Dato’ Lim Wee Chai Atlas Cetak (M) Sdn Bhd 97608-X YBhg Datuk Prakash Chandran No. 2, Persiaran Industri, Bandar Sri Damansara ‘Demystifying Thought Leadership’, encouraging people within 52200 Kuala Lumpur, Malaysia your organisation to produce content from their expertise, will GENERAL COUNCIL as a whole, benefit the organisation in the long run. Chairman YBhg Dato’ Ng Tieh Chuan Advertising Enquiries I hope you enjoy this copy of the magazine and stop by • Faizal Shahurain Ali Badri MIM’s new office for a tour and a hot cup of coffee. Vice Chairman Tel: 603-7664 1135 Fax: 603-7955 6363 Mr Joseph Gomez The authors automatically agree to indemnify MIM and Email: [email protected] Court of Emeritus Fellows Golf (Malaysia) Publications Sdn Bhd against any loss, costs, • Lawrence Chang YBhg. Tan Sri Dato’ (Dr.) RV Navaratnam expenses (including legal fees), damages and liabilities that Tel: 603-7711 2888 Fax: 603-7711 2999 Mr. Niels John Madsen R, R1 might arise from their own incapacity, negligence, breach of Email: [email protected] contract or other civil misdeeds. We reserve the right to edit • Vicky Sanjeevi Fellows all articles. Submit your articles to [email protected]. Tel: 603-5638 6885 / 6573 Fax: 603-5637 5695 Mr. Ong Weng Leong All rights reserved. Copyright © 2017 by Malaysian Institute of Management and Golf (Malaysia) Publications Sdn Bhd. Email: [email protected] Associate Fellows The advertisement in the MANAGEMENT does not constitute Ms. Vasanthe Narayanasamy on the part of MIM and ARK a guarantee or endorsement of DISTRIBUTED BY the quality or value of the advertised product or services of Ordinary Members MPH Distributors Sdn Bhd (CO. NO. 97608-X) Ms. Rita Krishnan the claims made for them by the advertisers. No part of this Ground Floor, Bangunan TH, No.5 Jalan Bersatu Mr. Christopher Chew publication may be reproduced in any form without prior Seksyen 13/4, 46200 Petaling Jaya, Mr. Azlan bin Abdullah written permission from the publisher. The views expressed in Selangor, Malaysia. Mr. Ramlan Osman the articles are those of the authors and do not necessarily Tel: 603-7958 1688 Fax: 603-7958 1623 reflect the views of MIM and Golf (Malaysia) Publications Corporate Members Sdn Bhd and ARK Knowledge Solutions accept no responsibility Email: [email protected] Ms. Rahima Beevi Binti Mohamed Ibrahim for unsolicited manuscripts, photographs, illustrations and other editorial materials. Associate Members Ms. Rosmawati Mohd Ali eadership starts with the individual Any time is a good time to talk about or focus on On Monday, 26th February 2018, the team EDITOR’s Lleadership. We can be forgiven for thinking it’s in short at MIM packed up their belongings to supply, given the way the world in general is going these days. move UP to a brand new office space. The NOTE But, that’s being negative and not giving due recognition and move was an elevation from the current credit to the indomitable human spirit that bounces back location on the 11th to the 16th floor of every time we think all is lost. PJ33 (formerly known as Jaya33). We can take comfort in human history and the saying ‘Hope springs eternal’. It’s what makes survival an instinct, Marking a bright new start for the team, when tapped, takes us to the sublime and makes us the the new open concept space enables only living entity on this planet capable of charting our MIM teams to bring forth a new mindset of own destiny. It can be for better or for worse. It’s our call as performance, agility and innovation. The individuals or collectively. spaces around our office are enhanced to Leadership starts with us as individuals. What values do welcome you to join us for a cup of coffee we abide by and what standards do we measure ourselves and enjoy our training facilities. with? Our conscience dictates what is right and wrong. We set MOVES it aside at our own peril. Yes, indeed, we can be philosophical Should you wish to drop by, our floor about the whole thing, but it’s on the practicalities we need address has changed, however, all other to concern ourselves with, in what we might well term as the contact details remain unchanged. mundane scheme of things — management in the work place. Our cover this time asserts that a good leader is a good Malaysian Institute of Management follower. There’s a starting point, as in everything. Being a UP Unit T1-L16-1, Level 16, A sneak peek into MIM’s new office space follower is one of them. From that comes realisations from Tower 1, PJ33, experience as to the qualities required to lead. No.3 Jalan Semangat, Great things in business are never done by one person. Seksyen 13, 46200 Petaling Jaya Selangor. They’re done by a team of people. For insight turn to the article on ‘Unlocking the Magic of Storytelling’. There are Tel. No: 03-7711 2888 gems that inspire. Leadership bears reiterating over and over again. It’s about walking the talk, practising what one preaches, finding purpose and meaning to life, making service as a cornerstone of existence, understanding and providing thought leadership as opposed to the traditional understanding of leadership. Leadership is about serving a cause bigger than oneself, a mentality and attitude that enhances the human condition, nay, the condition of the entire planet in one way or another. In this day and age, when the cry of marginalised people the world over are heard deafeningly, how we respond is a true litmus test of leadership at the individual and collective levels. Other thought provoking articles re-visit the need for motivating employees, the power of listening to make a difference, an interview with a ‘Young Manager Programme’ winner and the intriguing notion that to learn to succeed, one must learn to fail.

P.C. Shivadas Here is a sneak peek of our office: Here Comfortable couches for you to Our Mac computers are ready A modern new pantry space sit and chat over a cuppa to be used for all your web fitted with all the essentials browsing needs HAPPENINGS

he term, ‘Thought Leadership’ was first coined in In addition, thought leaders proactively speak 1994 by Joel Kurtzman, then the editor-in-chief and write about their area of expertise. They are Tfor the magazine, Strategy and Business. It was active on social media sharing and curating content, he who said, “Thought Leaders are those people who but more importantly creating it. Therefore, thought possess a distinctively original idea, a unique point of leaders are constantly contributing to and leading view, or an unprecedented insight into their industry.” conversations about specific topics. In some industries the term is tarnished because Another key aspect of thought leadership, is of the number of individuals and companies the ability to express ideas in a way that makes self-proclaiming they are Thought sense to others. To do so, thought Leaders. In truth, how many can hold Thought Leaders leaders are avid readers and consumers themselves accountable to Kurtzman’s are those people who of knowledge. This is crucial when definition? developing your body of knowledge and In my experience, many companies possess a distinctively expressing ideas. It should also be noted often think they already have thought original idea, a unique that a thought leader does not express leaders when in fact what they have is point of view, or an only one idea or an idea once. Matt subject matter experts. The stepping- Church, who is the founder of Thought stone or solid foundation for someone unprecedented insight Leaders Global, often says that thought to become a thought leader is authority into their industry leadership is not thought follow-ship and in a particular area or topic. However, – Joel Kurtzman it is not about I had a thought once-ship. subject matter experts are only known It is no surprise that thought leaders within your company, whereas a thought leader will are being asked to speak at industry events and be known throughout your industry and even beyond. contribute to industry magazines. By developing their While subject matter experts will have relevant thinking continually and socialising it, they are widely and perhaps even thorough knowledge, a thought known for being knowledgeable about something and leader continually develops their thinking. As a result, highly regarded in their area of expertise. sharing information about their area of expertise is DEMYSTIFYING not only relevant and thorough, it is also elegant and THOUGHT unique. Why Companies Consider Thought Leadership LEADERSHIP There are 3 Big Challenges By Gabrielle Dolan that most companies are facing today that Thought Leadership can address. An Australian and New Zealand Partner of Thought Leaders Global

WAR FOR BATTLE FOR THE RACE TALENT ATTENTION FOR THE FUTURE

War for talent is not a new Battle for attention just keeps The race for the future is an challenge but companies need to getting harder and the need to increasing challenge for companies. rethink how they go about it. Your stand out in your market and enter The rate of disruption is so fast and really talented people are looking into new markets has never been so significant that what got you for more than the expected good stronger. Selecting and positioning here will not get you there. Past pay, recognition and promotion. individuals as thought leaders, and success will not guarantee future They are even looking for more by extension your company, affords success as markets change so than flexibility and autonomy. a significant competitive advantage rapidly. A team of thought leaders Often what they really want is the in the marketplace. You are no can help guide you through this opportunity for mastery: to have a longer chasing sales as people are disruption or even disrupt the professional purpose and to make coming to you. market place for your benefit. a difference by having an industry influence. If war for talent, battle for attention and race for the future are challenges for your company, then a commitment to thought leadership is definitely worth considering.

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to understand. Training in the use of models and metaphors to communicate contextual knowledge is an important aspect for thought leaders. What’s more, companies will want to present the information in a way that connects and engages people. Using stories to deliver content in a way that keeps people enthralled is an important skill for thought leaders. Thought leadership is more than just delivering a good speech or being a good presenter. It is crucial to understand how to package ideas in a way that creates meaning and relevance for others. In summary, selected candidates need to be 4 COMMON MISTAKES prepared to write and speak about their area of expertise and carry out the work necessary to step When Implementing Thought Leadership into the thought leader’s arena. When implemented correctly, your people will be asked to speak at events, be regular contributors to industry publications and be strategically active on Mistake Mistake Mistake Mistake social media. As their thought leadership and brand is elevated, so too is that of the company. 1 2 3 4 Thought leadership can become a critical way to strategic approach attract and retain your talented people. In the same way, it can help with the battle for attention as your thought leaders gain the ability to cut through the noise and stand out from the crowd. This in turn will put you ahead of your competitors in the race for the THE SPIN APPROACH CURATE OVER CREATE ALL YOUR THOUGHT LEAVING IT TO CHANCE future. One of the most common This is where companies LEADER EGGS IN ONE At times, companies can mistakes companies ask their employees to BASKET have a genuine thought make, can be classified become more active on Some companies rely on leader but it might have Implementing Thought Leadership as the spin approach social media. Sometimes one isolated individual been only by chance To effectively implement thought leadership, Gabrielle Dolan is a global to thought leadership. they are provided with to be the thought leader, that this individual was companies should take a strategic approach. This thought leader on authentic This is where companies some social media most often the CEO but working for them. In involves selecting individuals to form a dream team of leadership and business start calling themselves training but the result not always. This is a high- these cases, there is no thought leaders. storytelling. She’s worked thought leaders, of this is a curate over risk strategy that works strategic development The first step in this approach is for a company with thousands of high-profile updating their website create mentality. By only until the person leaves or support, it simply to determine what they want to be known for. This leaders from around the world, and marketing collateral, sharing other people’s the company. It can occurs as a result of the is not limited to products and service or strategy and helping them to become better and self-proclaiming thoughts or content, you be very effective when passion and interest of visions. leaders and communicators thought leadership. are simply elevating the the CEO also owns the the individual. While you would most likely want thought using the art of business storytelling. Gabrielle In some cases, ghost thought leadership of business, for example It is important to note leaders for these areas, there are many other subjects is a highly sought-after international keynote writers are even hired others. Richard Branson and that creating a culture such as values based leadership, cultures worth speaker, and works with some of Australia’s top to research and write Often people are Virgin. His high profile of thought leadership belonging to or customer centred design, which are 50 ASX companies. articles under the encouraged to write and insights into within a company important to consider. Gabrielle is also the bestselling author of Ignite: CEO’s name. While this articles without a leadership and business involves a strategic Once your areas of thought leadership are Real Leadership, Real Talk, Real Results, which may seem an easier process to develop their benefit both his company approach as well as defined, companies will need a process for selecting was published in 2015 and reached the top five approach, it achieves thinking. While these and himself. If Branson investment in time the appropriate people that could become thought on Australia’s bestselling business books. Her nothing and can have posts may be relevant, it sold Virgin, he would still and money to develop leaders for each topic. Ideally your candidates should other published books include Storytelling for Job a detrimental effect on is unlikely that they offer maintain his high profile and support your already want to be subject matter experts but they Interviews, published in 2016, and Hooked: your brand, especially if any original or unique and influence in the employees. This will also need to be passionate about their area of How Leaders Connect, Engage and Inspire you are claiming thought perspective on the topic. industry. not happen by leaving expertise. Selecting the most senior people is not with Storytelling, published in 2013. Her latest leadership and not An effective blog post, An example of how this it to chance or simply essential, however they need to be relatively senior book, Stories for Work: The EssenCal Guide to actually doing anything article or presentation can fail is the recent creating a KPI around and willing to be a thought leader for a specific topic. Business Storytelling was published by Wiley in about it. requires adequate time sacking of CPAA CEO, thought leadership with Thought leadership is not for everyone and the worst March,2017. to develop your ideas Alex Malley. For the past no strategic plan for thing you could do is to force someone to take this She is also passionate about changing the way and thinking. two years, CPAA elevated implementation. on. we communicate in business and is the founder Malley as their sole It is also vital to capture, package and deliver this of the Jargon Free Fridays global revolution thought leader and spent expertise proficiently. Not only do thought leaders #jargonfreefridays (jargonfreefridays.com). a reported $60 million on need to know their ‘stuff’ inside out, they also need marketing his book and to communicate it in a way that is easy for others TV shows.

MANAGEMENT MANAGEMENT 10 11 HAPPENINGS

KodakOne only really gets halfway to this idea. Like so many blockchain applications, the question is how this elegant system will interact with the messy real world. It’s one thing to detect infringing uses of a photograph, it’s quite another to enforce terrestrial copyright law on unco-operative infringers. And t’s easy to be a bit amused about Kodak’s new KodakOne is hardly the only firm working on digital blockchain and cryptocurrency, the KodakOne. The asset management on a blockchain. property protection is part of the asset itself — it’s Iold photography company is the classic case of a baked in. firm that failed to keep up with technological change. This is what blockchains were invented to do. But now Kodak is exploiting one of the most A new kind of intellectual property Before blockchains, digital goods could be easily interesting characteristics of the blockchain (the But there’s another, purer example of what duplicated. That’s a great feature — unless you want technology behind Bitcoin) to reshape how we blockchains can do for intellectual property that is to create digital money. Digital money won’t work understand and manage intellectual property. worth discussing — CryptoKitties. if everybody can just copy their Just like Bitcoin demonstrated it was possible CryptoKitties is a silly money and spend it over and to have a digital currency that didn’t require little blockchain game, but the CryptoKitties is a silly over again. The creator of Bitcoin, third parties (banks or governments) to validate KODAK ONE economics are worth taking little blockchain game, known as Satoshi Nakamoto, transactions, KodakOne hints at a future where seriously. Players buy digital solved this problem with Bitcoin’s intellectual property works without the need for third cats — cryptographically secure, but the economics are blockchain. Previous attempts COULD BE parties to enforce property rights. decentralised, censor-proof to solve the double-spending Blockchains are a system of decentralised, worth taking seriously. digital cats — and breed them Players buy digital cats problem had relied on trusted distributed ledgers (think of a spreadsheet or with each other. Each cat has third parties like banks to validate THE START database that is held on a number of computers a mix of rare and common — cryptographically transactions. Nakamoto managed at once). Transactions are verified and then attributes and the goal is to secure, decentralised, to get the network to validate OF A NEW encrypted by the system itself. Kodak’s plan is to breed cats with the rarest, most- itself. use the Ethereum blockchain to build a digital rights in-demand attributes. censor-proof digital cats KodakOne (and CryptoKitties) management platform for photographs. That’s the game. But in fact, — and breed them with show us that intellectual property KIND OF Photographers will register their photos on the what CryptoKitties has invented each other. has much the same problem as KodakOne platform and buyers will purchase rights is a new form of intellectual digital currency — and may have using the KodakCoin cryptocurrency. property. Each cat is a completely the same solution. There’s no need INTELLECTUAL The platform will provide cryptographic proof of unique, entirely digital good. And for trusted third parties (governments) to enforce ownership and monitor the web for infringement, it is completely, cryptographically secure. It can’t be property rights. The blockchain does that for us. offering an easy payment system for infringers to copied. Of course, there’s a lot of work to be done before PROPERTY legitimise their use of photographs. Usually the protection of intellectual property By Chris Berg, Jason Potts and Sinclair Davidson we see real benefits from this sort of blockchain- In one sense, KodakOne resembles one of the requires lawyers enhanced intellectual property. CryptoKitties is its RMIT University many supply chain (or ‘provenance’) applications for and courts. own new form of intellectual property — but can we blockchain, which track goods and their inputs (think But with retrofit ‘traditional’ cultural goods like photographs, agricultural products or airplane parts). CryptoKitties, music and movies onto the blockchain? But photographs are purely digital assets. In a the intellectual Digitisation has challenged the protection of sense, what we’re seeing is a new form of intellectual intellectual property like never before. Cultural property. producers need In KodakCoin, the underlying asset — the thing to find some way that is being bought and sold, the thing that has the to be paid for economic value — is no longer the photograph, their work. This per se. Rather, it’s the entry on the global is the direction blockchain ledger. Control of that entry we should be constitutes ownership of the looking. asset.

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Collaborative Options MERGER AS A A merger is among a range of collaborative options (see below).

Associations COLLABORATIVE OPTION FOR Often the name of the association is A group of organisations that voluntarily work together to accomplish an referred to as an Alliance, a Collective, objective over a period of time. NON-PROFITS a Partnership, or a Coalition By Dr. Sudeep Mohandas, MMIM A member of MIM Contractual Programmatic Undertaking among two or more entities Joint Programming Co-Founder and Managing Director of I First International, a non-profit management consultancy. focusing on a common aspect over a period of time.

• Formal approach, e.g. restructuring. Jointly hiring a third party who is willing to share an existing resource • Informal approach, e.g. costs Shared Services to provide services that can accommodate certain functions, e.g. sharing. Information Technology, Human Resources or Administration.

Despite the apparent increase Merger Combining two organisations into one. This can be achieved by being of collaboration among non-profits, Includes Affiliates, Network, or Non- absorbed into one organisation or the establishment of a newly-created there is still much debate on whether it HQ Offices organisation. progresses the efforts of achieving the mission. Interestingly though, corporations are now collaborating in social and/ The Time is Here Building trust or environmental projects as their Trust implies a willingness to be vulnerable and It is time for non-profits to start adopting the next level of engagement. Recently, it the acceptance of long-term risks. If the expectations approach of mergers in their strategic plan. They was announced that Bill and Melinda are met, trust is reinforced. The reinforcement should consider variations to merging by, perhaps, Gates Foundation has joined hands then becomes part of the organisational memory; departments or resources or even the whole mission with Tata Trusts, India to address issues the chances of collaborating again will therefore to pool together the impacted resources and costs. on maternal and new-born mortality be stronger. When organisations reflect on their It is this possibility that allows for an out-of-the- under their joint-project, Project experiences with one another, they will make box thinking that leads to higher creativity and Asman. decisions about trust. Trust building is an intentional innovation. While we understand that for- process that provides a starting point for developing In Europe and America, mergers of non-profit profit organisations are often driven successful mergers. by financial motivations or the need to organisations have taken place. Unfortunately, the efforts to venture increase company visibility, the non- Effective leadership into such a collaboration have not profit sector’s collaboration agenda is While we understand The level of organisational been sufficiently substantiative to avail henever we speak of collaboration in not so clear and apparent. Ideally, the primary driver change dictated by a collaboration some form of analysis in terms of the that for-profit the context of work, it often relates to for non-profits to collaborate should be to help them requires leadership from many actual pros and cons of the exercise. organisations are often individuals working together to achieve a achieve their mission. But the question is whose people. Leaders — both board and W Maybe the reasons why defined and common purpose. What happens when mission, especially if it is a joint effort? driven by financial staff — with collaboration experience mergers have not made inroads into the working together is at organisational level where can be invaluable assets. They can organisational strategy are perhaps motivations or the need two organisations become one? Why Collaboration Fails share their perspective and raise due to resistance, based on values that to increase company The corporate sector refers to this collaboration One of the main reasons why collaboration often important issues. If the non-profit are strongly attached to a perceived as a merger. How about the non-profit sector? Why fails is because of one party having less autonomy. visibility, the non-profit has a talented and organised Board negative consequence. aren’t many non-profits collaborating or merging Collaboration can threaten boundaries, and as such and CEO, that would help facilitate Donald Haider recently conducted sector’s collaboration to achieve higher impact with better efficiency and the identity of the organisation involved. Non-profits the exchange of information and a study on 25 mergers in the United increased productivity? To answer these questions, must, therefore, find ways to retain and manage agenda is not so clear report that forms a critical part of States. According to him, 88% of them we need to first understand what collaboration boundaries when carrying out collaborative activities. and apparent. the process. means to a non-profit. Collaboration can still work. It is always useful demonstrated that their organisation was better off than before in terms Since early 2000, there has been a higher for the non-profit sector to consider options that Clear and aligned objectives of achieving organisational goals and increasing frequency of collaborative efforts among non-profit may work towards the benefit of the mission. Hence, Partner organisations with a strong sense of their their impact. They also discovered that 60% of the organisations. As a result, collaboration has now collaboration must be seen to go beyond forming own priorities are often better positioned to achieve organisations that were acquired during the merger become a trend. a coalition or communities of practice or a joint their goals. When the goals of the partner are unclear were the ones that actually initiated the merger Proponents of non-profit collaboration suggest programme or shared services. Consider instead a or conflicting, the collaborative venture can stall or process. that it has resulted in better results-per-cost merger. stop altogether. The simple question to ask is, ‘What To have a successful merger, there are some compared to, if non-profits worked individually. The are we trying to achieve together and why?’ nature of collaboration has also transformed into underlying aspects that have to be considered separate clusters: seriously. They are as follows:

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This can lead to candid conversations among Reference: partners and help prevent roadblocks. The 1. Donald Haider ‘Non-profit Mergers That motivations and goals of the partners do not Work’ (March 2017) Stanford Social need to be identical. However, they need to be Innovation Review. articulated clearly to foster transparency, and help 2. ‘How it’s used–Partnerships and manage expectations throughout the process. By Collaboration’ (2015) – Bridgespan Group building monitoring mechanisms into the merging [https://www.bridgespan.org/insights/library/ GREAT process, organisations can discuss their interactions nonprofit-management-tools-andtrends/ throughout the process. strategic-alliances]. 3. Peter Kramer ‘What It Takes to Succeed in a Resources and expertise Non-profit Collaboration’ The Chronicle of Philanthropy. [https://www.philanthropy. Strategic collaborations are expensive and require com/article/What-It-Takes-to-Succeed- THINGS professional guidance from experts who can provide in-a/196069]. technical assistance and help with governance, 4. Proulx, K.E., Hager, M.A., Klein, K.A ‘Models finance, programme design, and legal issues. of Collaboration Between Non-profit in Business are Never Done They can facilitate challenging discussions and Organisations’ (2014) International Journal of negotiations. Pro bono help is great when you can Productivity and Performance Management by One Person. access it, but expert assistance is not always free. Vol. 63(6), pp 746–765. Costs can add up, and the participating groups may need additional money for advisory services, new They’re Done by a technology or compensation for staff services. Be aware that sometimes when the potential partner is not ‘playing ball’, it can be frustrating, time OF . consuming and costly. TEAM PEOPLE

Conclusion It is imperative for boards or senior management of non-profits to seriously consider mergers. Merging is a strategy. I am reminded of a merger which took place during the recession. A certain larger non- profit organisation in the US was facing difficulties in finding the right talent to handle its communications work because no one wanted to leave his/her current employer. What transpired was interesting. The larger non-profit organisation scouted for another non- profit that had a good communications team. They initiated a merger between departments for a specific time frame. The merger was successful and the benefits to both were positive. The larger non-profit was able to achieve its target while the smaller non-profit earned additional income from the merger. Staff from the smaller non-profit also enjoyed an increase in salary, had the opportunity to enhance their capacity but still remain with their favoured employer. It was win-win for all.

Acknowledgment: The author would like to thank Yeoh Lin Lin, Strategic Communications Practitioner for reviewing and providing useful technical tips to address this subject matter.

MANAGEMENT -STEVE JOBS- MANAGEMENT 16 17 MEMBER’S CORNER

force to do good and that sort of and I am proud to say, all of them M shaped me into what I am. Even have done well in their careers, now, I actually champion the many have been promoted and good aspects of advertising and more importantly, they are happy marketing because if you were and contributing positively. to look around us today, most So, I was recognised for people in most countries, would championing the good aspects trust a business or a business of advertising and marketing leader more than a government and building talent across Asia. BA or a politician. A business This award was given to me by commands more trust compared AFFA. The larger purpose of AFAA with a government, so it is a trust is to champion the benefits of we have to live up to. Businesses advertising and marketing. This also have an advantage because award was also for running the they are closer to the community. Fast Track programme. I have always in my presentations, in my work, emphasised on the good aspects or the good M Walk us influence of advertising and through your marketing. experience that relates to this Advertising and award. BA MY work marketing is also about requires me storytelling through brands to travel. In and I believe the stories the course of my we tell create the world we travels, live in. I visit M Tell us about your to these two companies, but the use of storytelling in business. schools professional background. unfortunately Tata had only one I like designing and delivering I am also passionate about and I BA After completing my MBA assembly plant in Kuantan which brand experiences — and in what developing young talents. Young interact in India, I more or less decided was obviously not suitable for better way than to use stories. I talents nowadays, are very with on two companies to work for. me. As for Unilever, they used conduct Storytelling for Leaders different. When I started working teachers The first was the House of Tata to recruit management trainees workshops where I help Leaders in 1990, I just had that hunger to and and that was after reviewing every year and when I applied, find their stories and teach and learn. Loyalty was really valued students. a book called, The Creation of recruitment was closed for that guide them how to tell them. and people stayed on long My interest Wealth: The Tatas from the 19th year. I was very determined and enough; bosses took more time in education to the 21st Century, where it fortunately accepted on the to develop people but in today’s was ignited clearly says that, what comes next batch and stayed with them Advertising & Marketing world, I realise people get burnt during my work from the people must go back for 24 years. I started in Kuala M You were recently conferred out fast, start out with a lot of activating the iconic to them many times more. I was Lumpur, worked in Malaysia up to with a Special Award by the enthusiasm but after a couple of Unilever campaign for impressed by their corporate 2005 and then was given a global Asian Federation of Advertising years, they soon lose track and Dirt is Good, globally. responsibility initiatives of giving job in the homecare category Association for your excellent focus; and more importantly, they I get inspired and back to the community and across Asia, Africa, the Middle contribution in advertising and are not as happy as they should energised from making a difference to the lives East and Turkey. marketing across the region. Tell be. They may find it difficult these interactions of the people. What inspired me Later, I took early retirement us a bit about this prestigious to achieve a work-life balance and see a bright the most was that 80% of the for personal reasons. I did not award. and it is for this reason that the future. company’s profit goes back into accept an overseas posting BA Unilever is one of those very Asian Federation of Advertising In May 2015, serving the community. and promotion and instead few companies founded on a Associations (AFAA), developed a I visited the Army The other choice was requested early retirement with clear purpose — it believes that programme called Fast Track five Public School Unilever because during the an understanding that I would doing well by doing good, is good years ago, where we actually help in Peshawar, course of studying marketing, I continue to serve them in an for business. young people across the Asia- Pakistan to pay realised what Unilever India was external capacity. My association Having worked for Unilever Pacific. They come to Malaysia my heartfelt doing above and beyond what with Unilever continues. I am and seeing the good work of the for a four-day programme, where tribute to the 131 was taught — leading edge, now the CEO of Connecting the organisation, in the countries it we help them fast-track their lives school children responsible marketing practices Dots Consultancy and the Global operates and the communities it professionally and personally. So who were in action. So, when I returned to Partner of Anecdote International, serves, has had a great influence far, 131 from ten countries have massacred. Malaysia, I made my applications recognised as a world leader in on me — that a business is a participated in the programme

MANAGEMENT MANAGEMENT 18 19 MEMBER’S CORNER ...from page 19

I spoke to two of the The requirement for an thing in common apart from the purpose and then everybody buys is all about finding the truth and consumer does not care. On the boys who survived and was advanced degree essentially shared memory of his school into that idea. The Dirt is Good sharing. If I were to go further, one hand, if you want to get into touched and inspired by their confers upon Finnish teachers and that was his dad worked for campaign started off with non- marketing is no longer about business and you think it is very determination to win over evil by the same status as a doctor or Unilever Ghana. It was quite a believers but in every country telling people about the products easy to build your own business the might of pen and paper. lawyer. defining moment for us. Annan we went, we engaged them, you make but the stories you tell. today, the answer is yes and no. In Nepal, a country I visit The school system in Finland is a remarkable individual who is both with facts and emotions. The one thing to make an impact Yes, you have the power and you often, the traffic in the morning can be summed up in the words very soft spoken but has power in When you get non-believers on the future of marketing is, we think the power is in your hands is quite chaotic with children of a teacher, “We prepare his words. becoming believers, that is the have to start ‘mattering’ to them. but power is in the hands of the walking to school in smart children to learn how to learn, first part. You develop empathy We need to move on and stop consumer. If you are using all the uniforms. School buses stop not how to take a test,” he says. M How have you developed and shared purpose with all your marketing at people and start digital tools to communicate and randomly on the street to pick “We know much more about the Advertising and Marketing stakeholders. Once you do that, ‘mattering’ to them. People will deliver but you don’t live up to up the students. About 90% of children than tests can tell us.” strategies? then the second stage is to do always reward you if you matter promises and you don’t exceed children in Nepal, both boys and Last year, I was on a working BA I have three strategies: Put what is right for the business to them so, in a connected world consumer expectations, they will girls, go to primary school even visit to Ghana and made it a People First; Generate Brand and what is right for the country. we need to be relevant, we need penalise you. We live in an open up in the hills. And I tell myself, point to visit Mfantisipim, a Love; and Unlock the Magic. I Different countries have different to start ‘mattering’ to them and transparent world, responsibility that in a country where traffic Methodist boarding school at always believe that in marketing, cultural nuances or cultural we need to have a conversation is much, much greater today. The jams are caused by children going the Cape coast where the 7th you have to genuinely love the codes, you have to be sensitive with them. consumer is unforgiving and if to school, the future is definitely Secretary-General of the United people you serve so that you put and respect that. Whenever you you let them down once, they bright. Nations, Kofi Annan studied. I was people at the heart of everything have an idea, there will always I think one will not give you another chance. I visited Helsinki recently keen on seeing the school that you do. You should put people be people who might resist it. important trend is that You need to work ten times and found out that Finland has made a boy the recipient of the before profit. It is about people That is where the story telling harder to win the consumer’s the best education system in the 2001 Nobel Peace Prize. It was first and I think the Dirt is Good skill comes into play. How do you we are all living in an trust. Consumers are bombarded world. I visited a local school and a Saturday morning and I saw campaign is an example of putting overcome resistance? What I do interconnected world; with so much data and you need interacted with a teacher. From boys doing their own laundry, people first. We also need to is share success stories. I try not we are living in ‘24 by 7’ to build empathy. I feel for the observation, here are the two cleaning their dormitories and develop brand love where the to lecture and instead give them housewife because she does lessons I learnt:. the surroundings. The mental brand integrates well in people’s evidence of the success, then tell and people want to be not know who to trust and who • Let children play. A child in note that I made to myself was, lives. When people benefit, from them stories. You have to believe involved and they want not to trust. There is so much of Finland starts school at the recognising the dignity of labour your brand, then obviously they in your ideas. fake news and false news. Even age of seven. Students in early in life, taking responsibility will love your brand. Together, The next one in any plan is to be engaged. if you look at the products in the Finland only have three to four to clean your own mess and that we must next ‘unlock the magic’ collaboration and co-creation market, you do not know what classes a day. They also have of others! through conversations — in the with governments, bodies, non- M The digital world has slowly is authentic and what is not, several breaks and recesses, past, marketing used to be a governmental organisations — transformed ‘what advertising people have perfected the art usually held outside whatever ... people are drowning monologue — you advertise on sometimes they have ideas which looks like, to what advertising of imitation and copying, so the the weather, even in winter. in data but starving for tv, you invest and people start you can build upon as well. feels like’. Your opinion on that. burden is very heavy. These 15 to 20-minute breaks, wisdom believing you; even if it is a myth, BA As mentioned earlier, allow children time to digest they will start believing you; the M What trends do you see that in today’s world, people are M How is story telling what they are learning, to play AFAA at the 30th AdAsia more you repeat, it becomes true. will impact launch and market searching for the truth — people incorporated into your work? and exercise in the fresh air. Congress in Bali from 8 to 10 Today, marketing is about having share in the future? are drowning in data but starving BA Story telling is everything Children who sit too much lose November 2017, gave me a a conversation. It is a two-way BA I think one important trend for wisdom. And if you do good I do. When I left university, I their focus, leading to so-called Special Award for teaching and traffic so when you start engaging is that we are all living in an story telling and engage people asked myself how a kampung boy ‘hyper’ kids. spreading the good influence people and when they want to interconnected world; we are emotionally, and the brands like me from Selandar, Melaka • Give teachers utmost respect of advertising and marketing know more about you, they may living in ‘24 by 7’ and people become relevant, then they will managed to travel to 69 countries and trust. The primary school across the region; and for running want to contribute their ideas, want to be involved and they reward you handsomely; so, over the years. I realise I have teacher, is one of the most AFAA’s Fast Track programme, their thoughts, etc; and that is want to be engaged. Consumers people need to feel more and this natural style of engaging sought-after positions in bringing hope and wisdom to how ‘the magic’ gets unlocked want to interact and converse think less. Brands that focus a lot and influencing people and that Finland. Teaching programmes young marketing and advertising through conversations. with the brand, therefore what on emotionally engaging people, is to share a bit of my own life, accept just 10% of applicants professionals from ten countries. is needed today is ACTS not ADS. are remembered. my experiences, anecdotes, etc. and turn down thousands of I also had the privilege of M How have you gained If you succeed in eliciting action Advertising and marketing I share these not for the sake of students annually. The best interacting with Mr Kofi Annan at stakeholders or market buy-in? from people, they play a key role can be a double-edged sword, on sharing but to make a business and the brightest candidates the Congress where he delivered And how would you assess the to build the brand through their the one hand it is an opportunity, point and that really influences have to pass a series of the closing address. It was a truly market and develop an effective participation and involvement. In on the other hand if you do and engages people. Workplaces interviews and personality amazing opportunity to share my Communication Plan for product the end, marketeers and agencies not do it well, you will destroy are very transactional these days screenings, designed to experience with Annan in person. launch or brand campaign? do not create iconic brands, yourself as well. Meaningful and interaction is all about work determine their natural ability I presented him a collage of his BA One word that really comes people do. Brands Research has concluded — if tasks have been completed, and drive to teach. In addition childhood memories and I was to my mind is empathy with all As a marketeer, you have to that if 74% of brands were to if deadlines have been met, etc. to top grades and a natural told that he and his wife were the stakeholders. The common be very sensitive, so if you look disappear today, people might We hardly bring emotions to disposition towards teaching, touched by the gesture. He later starting point is to make sure at the history of marketing, in the not notice it, so it will not matter. the workplace. Organisations I all teachers must earn a put his hand on my shoulder and people have a common purpose, past, it was all about creating a You think your brand or your believe, are a living organisation Master’s degree. told me that we have another that people believe in a shared myth and spreading it. Today it business is important, but the just like a family that needs to be fed with love and care.

Continued on page 22 MANAGEMENT MANAGEMENT 20 21 MEMBER’S CORNER ...from page 21

Even business places need a appreciate and internalise the leadership and leadership quotes. championing new ideas and guiding them as well as caring purpose is displayed, and as a soul. I feel story telling is a nice story’s core message — simply What touches my heart and influencing people with that idea, for them. I want them to be consequence, consumers feel way to humanise the workplace because there are elements in the soul most is when Kofi Annan then you just let it fly. Traditional happy and fulfilled at work and an emotional response. To put and I have a beautiful definition story that the audience can and responded to a question on what leadership is something you at home. I have always looked simply, the marketing messages of what business story telling is: will be able to relate to. leadership is: want to hold on to or where you at both aspects of a person, must ignite people to drive it is fact wrapped in context and Stories bring out the best in “Leadership is all about want to set a goal or manage professionally and personally. behavioural change that leads to delivered with emotion. Most people at an emotional level — understanding a problem and people. This is how I differentiate social movements. Take the Dirt is leaders who wish to be good which is where effectiveness is asking yourself what you can between traditional and thought M What do you think is the Good campaign, we are creating leaders, are not good at engaging best left to thrive. do to help. Leadership is service leadership. biggest challenge to managing acts so that parents and teachers or influencing or inspiring and a good leader is a good people? allow children to unleash their people. They are very good follower.” And that resonated M How would you apply BA I don’t think about potential. I don’t want people at showing people how well with me. thought leadership in creating management anymore because to remember how good my competent they are. But you Such a humble definition and inspiring vision of the I think people have figured out advertisement is, I want to inspire do not want to know how and that too defines me as future? how to manage themselves or action. competent your boss is. It to who I am. In my small BA For some, the future is bright their lives. If you look at the Marketing has moved from is assumed that your boss capacity, I try to have a and to others, it is bleak. We younger generation today, they creating a myth and telling it, to is competent. You want to positive impact in my are already living on a borrowed know how to manage their lives finding a truth and sharing it. It is know what kind of leader thoughts or actions and planet, as some would describe, better than we do. The challenge not about the stuff you make but he is and if he is caring or work in my community. I as a one-and-a-half planet— today is leading. The focus should about the stories you tell and that dependable. Will he help live it through the brands, we are already sacrificing the be more on leading rather than is why we have to stop marketing when the chips are down or my work, my family and my future of our children with our managing people. I think that is at people and start ‘mattering’ to will we get a bonus or better attitude which has always greed. But I believe the world where the challenge is because them. lifestyle for my family? Use been to serve, not to lead. If is created in such a way that you have got to walk the talk. story telling skills to engage someone can benefit from there is enough for everyone’s People should not perceive a and inspire staff. As a leader that service, then I do not need but perhaps not enough leader as one who does not For some, the future you need to reveal a bit need to be at the front. I try for everyone’s greed. It is in our practice what he preaches. I is bright and to others, it of your character and life to push people from behind interest to keep the planet safe think there are many leaders is bleak. We are already experiences. People want to the front, and that is what for everybody, we together with who do not walk the talk, that is to listen to you and form an I have done for the 131 our children will thrive. If we all why I think the biggest challenge living on a borrowed opinion about you. Even if participants from the Fast understand this, then I think the is leadership, not so much planet, as some would storytelling does not come Track programme. When I future is bright. We should use management. describe, as a one-and- naturally, these skills can be Leadership is all about serve them, I too can grow. That technology in a very positive learned especially in business. is one definition close to my way so that there are adequate M What are your last words a-half planet— we are There is a certain pattern to understanding a problem heart. resources and children should not on Leadership, Advertising and already sacrificing the follow, certain skills and with and asking yourself be dying from the lack of food or Business Marketing. future of our children with practice, most people become what you can do to help. M And now, in the digital water. So that is where I say, we BA Leadership is to serve, and effective leaders. and creative world, everyone have to be more purposeful. As echoing Kofi Annan’s quote our greed. About three years ago, I met Leadership is service and is talking about ‘Thought human beings, or businesses, we above, my role is to serve. I also Mark Schenk and Shawn Callahan a good leader is a good Leadership’. What is your take cannot just be making money to believe you should genuinely love of Anecdote International, follower.-Kofi Annan and how is it different from upgrade our lifestyles. We have the people you serve and you who are Gurus of Business ‘Traditional Leadership’? to have some purpose on this have to build genuine empathy, storytelling. Shawn has published, Therefore, Leaders need to BA We all have the tools planet. People have to have some otherwise your marketing efforts Putting Stories to Work and he be Storytellers but the question nowadays like the computer, meaningful purpose in what they will not be sustainable. You travels widely training leaders, is how? mobile phone, etc, so we all have are doing and how their lives should love what you do and storytelling skills for effective I cite psychology and the opportunity to share ideas impact other lives. If they can love the people you serve. Once leadership. I have been trained behavioural science findings, and thoughts. This can impact figure out purpose and meaning, people have trust in your efforts, by them and I have discovered and reveal how every leader can society in a positive way and then I think the future will be they will grow to love your where my passion is. I work become more engaging, more that to me is thought leadership bright. No business will succeed brands and this how you build with many leaders and business influential and more inspiring — championing new ideas in a failing planet. relationships with people. organisations and I tell them by using one of the most in a way that the community As for advertising, I believe that I do not want to make them underutilised sources of power in benefits or the world benefits. M How have you developed we need to create acts and not into storytellers but that I want modern business — the humble When you have an idea, you your people through leadership? ads — brands must be authentic to teach them story telling skills story. may want to share it free or BA I genuinely have faith in and credible. It’s important for so that they become effective make money to make a positive people and believe they are brands to create communication business leaders. impact. Traditional leadership capable of carrying out positive that’s useful to the world it When pertinent stories are Leadership is about managing people, acts. As a leader, I have tried operates in. The ACTS NOT ADS conveyed while communicating M What is leadership and what teamwork, getting people to work to assist with professional and philosophy connects people in an authentic and engaging does it mean to you? towards a common goal, etc. personal development so that and brands on a whole new manner, the audience will better BA I have lots of exposure to Thought leadership is basically they reach their potential, by level, where a brand’s human

MANAGEMENT MANAGEMENT 22 23 HUMAN CAPITAL

hen it comes to numbers start to change. Equalising parental leave There are some outdated Look at what level the workplace diversity, Workplaces are losing is a good example of where working practices that we are minority numbers drop off. Do WE NEED we’ve made significant women, and not just to childcare. a difference is being made — being forced to address, thanks you attract a diverse range of W people? progress over the past ten Women leave organisations in Accenture, PwC, KPMG and to mobile technology and the ALL GREAT years. Managers have heard and search of a different workplace Facebook are just a handful of expectations of millennials. Be engaged and actively understood the business case. culture — perhaps one with more businesses that have rolled this Organisations that don’t adapt seek out people from an under- That argument has been won. flexibility — or to set up on their out for both men and women. will struggle to attract the next represented group, rather than MINDS, Now it’s about making sure own. Sometimes, the sticking generation of talented people. just assuming the candidates our workplaces reflect the society At the 30% Club, which points are cultural. We also need to find ways to you get from HR are your only NOT JUST in which we operate in terms of campaigns for greater female The aim is to create a talk about more sensitive issues options. issues such as race, disability, representation on boards, we’re discrimination-free culture where to do with inclusion, such as race. If you’re a manager and you THE ONES social mobility and sexual doing research to explore the role individuals feel they can be People are afraid of saying the aspire to a leadership position, orientation. Arguably, we have of line managers in helping men themselves. But, often, people wrong thing, so they say nothing one of the ways you will be THAT made the most progress with and women to progress. can subconsciously put barriers in and withdraw from the subject. measured is the degree to which gender diversity. The research process the way — we are all susceptible Like it or not, racial you attract the best talent. So, Women make up a large itself has been revealing. The to bias, and it can worsen in discrimination is becoming a if you’re not actively looking to THINK proportion of the workforce, so participants, both men and industries under financial or focal point. Perhaps the Parker surround yourself with the best it was an obvious place to start. women, have seen how easy it competitive pressure, or where review, which is calling for at least people, you’re not going to stand And many believe this focus is to make assumptions about working 24/7 is common. one ‘leader of colour’ on FTSE out. ALIKE has a halo effect, encouraging a someone’s career, their attitudes Still, even here, it is possible 100 boards by 2021, will, like the CMI’s Delivering more inclusive attitude to hiring and their ambitions. to find solutions that ensure Davies report, spur executives to generally. But there are still There is no one-size- great employees are promoted. I take action. Diversity Research Chair obstacles to tackle, particularly in fits-all solution to promoting also believe the tone is set from Managers need to look at Pavita Cooper is the founder Says It’s Time To Scrap terms of career progression. inclusiveness. It is different for the top. If leaders encourage their workplace with fresh eyes. of executive search and talent If you look at the gender every organisation, at every level. presenteeism and an expectation What is the make-up of your advisory firm More Difference, Outdated Selection And split at the entry level, you pretty Some businesses are looking that you must work all hours, workforce? Does it reflect the and is a member of the 30% Club’s Recruitment Practices much have parity. But track men at processes, the fairness of people will silently opt out. place you live and the customers steering committee. and women’s career trajectories performance measures and agile We need to learn how to you serve? Often it does not. By Pavita Cooper after seven years, and the working. work differently.

MANAGEMENT MANAGEMENT 24 25 HUMAN CAPITAL

WHAT'S THE DRIVE good choice to use for employee motivation because who doesn't What is it that drives employee like money? motivation? More specifically, But, money should not be what is it that causes an the ONLY tool used from the employee to WANT to do his or toolbox of motivation. There her job? After all, the answers are many other choices for to these important questions motivational increase. In fact, are the key to the motivation many employees who claim of employees and employer money is the only thing that will happiness. And, even more drive their motivation higher do important than knowing what it so because there is a lack of any is that motivates an employee is other form of compensation. This whether or not this motivation frame of mind adheres to the is something that will cause an EFFECTIVE comment so often heard, is ‘well, employee to go through the they better pay me more money motions of doing the job or instil or give me a bonus because I'm actual desire for a job well done WAYS TO sure not getting anything else in the employee’s mind. out of working here’. In other The answers to these words, there sure isn't anything questions and more are what MOTIVATE else the employee is receiving should always be on every that even remotely resembles to see it happen to a fellow co- cannot thrive if an employee • Stay flexible and make sure employer's mind if they are EMPLOYEES compensation to increase worker. That's bad for morale and is constantly faced with having the employee can avoid as to create effective, productive motivation. only downplays motivation. inadequate resources to do the much red tape as possible; workforces. A lack of motivation By Myron Curry President and Founder of Business Keeping an employee in the job. • Constant check-in with is a true killer, as anyone certainly higher-ups only leads to Training Media SOMETHING ELSE loop is something else that is Create a fun and stimulating knows. important to motivation. When work place. Let everyone address micro managing and lack of Employee contribution is an employee feels he or she each other on a first name motivation; SHOW ME THE MONEY something that can increase is not up-to-date with what is basis or have a casual dress day. • Make sure an employee employee motivation. If an occurring in the company or their Encourage employees to create has sufficient resources OR NOT employee is regularly able to available to do their job; department, that is a message a work environment that is as • Create a fun and Popularised by the movie Jerry contribute thoughts, ideas, and to the employee that says, ‘You comfortable as possible and Maguire, starring Tom Cruise and suggestions to problems at hand stimulating work are not important’. That's not the not so office-like by bringing in environment; Renee Zellweger, ‘Show me the or regular work activities, that kind of message that increases personal pictures and things such money’, has become a commonly is a feeling of accomplishment • Make sure you motivation. Keep information as plants, for example. This will communicate. used term in society. And, often, which goes a long way. It makes flowing to each employee; let only promote creativity and, in Keeping these methods of this is the basis for what most an employee feel as though he or them know what the company the long run, increase motivation. compensation in mind is what it people think, is at the top of the she is important and, hence, their is doing and the direction it is Communicate with your takes to understand what it is that list for employee motivation. But, motivation is elevated. taking. employee. Find out what interests drives your employee to want to is it? Recognition is another form A lack of Stay flexible. Make an them and what doesn't. Speaking do a better job. They must WANT Naturally, higher pay is never of motivation. If all an employee absolute effort to ensure your with an employee frequently to do a better job or the work frowned upon. There is not a hears is the things he or she does employee is not tied up in red shows that you care about they do will never be as excellent person in the world that couldn't motivation is a wrong, the opposite effect of tape. If an employee is not able to them in more ways than simply as it could be. If you are ever in use more money. Between bills, motivation will occur. Of course, solve problems with a degree of wanting them to keep up with doubt as to what it is that drives children, higher education, and true killer. an employee is going to do things flexibility because there are too productivity. This will increase an your employee, simply ask, either personal desires, among many wrong, at times. But, they will many company rules hampering employee's motivation as well. in a group meeting or one-on- other reasons, money is a factor inevitably do things right, as common sense progress, an one. In fact, asking an employee that can never be ignored. It is a well. Let them know when this employee feels nothing but what it is that motivates him or need that we must all have filled. happens, always. POINTS TO REMEMBER frustration. Motivation is not built her is a good idea right from the Many companies use money If an employee feels he or she Keep these points in mind and on frustration. start. Then, you can always be as incentive for motivation. Is has the respect of his or her peers motivation will have a chance to Constant check-in with sure of what to provide. this wrong? Not necessarily. and colleagues, this is another soar: higher-ups when working All in all, make sure that Big pay raises and bonuses are motivation booster. Stifle negative • Employee contribution is on a project undermines money isn't the only thing you always something that a person comments in the workplace. Do important; an employee's confidence can offer an employee to increase can use and these are things that not allow employees to talk down • Recognition from an and willingness to think for his or her motivation. If it is, then will certainly never be turned to one another and/or drag each employer is a must; themselves. It also deteriorates as soon as the money is better down. Cash is a motivator that other through the mud. Likewise, • Always respect peers and motivation. somewhere else, your employee's will always be popular. And, make sure you don't do the same colleagues; Make sure plenty of sufficient motivation will definitely increase if possible, money is always a when other employees are able • Keep your employees resources are available for an informed; working for the other company. employee's use. Motivation

MANAGEMENT MANAGEMENT 26 27 MIM HIGHLIGHTS

In his presentation on ‘The Halal Frontier — The Potential of the Halal Lifestyle Economy in Malaysia and Globally,’ Kiranjit Singh, Head of Ipsos Business Consulting Malaysia, remarked that with the evolving Halal market, different things were beginning to be labelled Halal, indicating that Halal was becoming more mainstream. His focus was on what the market was worth; where the opportunities lie; Malaysia’s competitiveness; how to capture market share; and if we had actually come too late to the Opening address by YABhg Tun Hj Mohammed Hanif bin Omar game. The worth of the market, President, Malaysian Institute of Management he said, was estimated at about RM1 trillion. Countries with large Muslim populations are an obvious choice but export should not be confined to these as even within this sector, there are rich and poor countries. Do your homework to stay

From Left: En. Ramlan Osman, Chairman, Rayt Enterprise Sdn Bhd, Pn. Wan Yon Shahima Wan Othman, Chief Development Officer, HRDF, Mr. Wolfgang competitive Hruschka, Country Director, KAS, YABhg Tun Hj Mohammed Hanif bin Omar, President, Malaysian Institute of Management, Mr. Sivanganam Rajaretnan, Companies wanting to export CEO, Malaysian Institute of Management, En. Azlan Abdullah, General Council Member, Malaysian Institute of Management, Mr. Joseph Gomez, Vice should therefore exercise due Chairman, Malaysian Institute of Management diligence on the purchasing power of their target markets ne thing all speakers at Growing interest in all accordingly. Competitively the recent Halal Lifestyle speaking, Malaysia was still Conference agreed, things Halal lagging somewhat, he said, citing O The Halal industry is huge and the example of medical tourism was that the potential and opportunities afforded by a gaining traction globally, as where compliance levels were Halal Lifestyle were practically such, there is a lot of scope for high but firms were still lacking unlimited — provided one development, although the in customer service. Malaysia’s knows how and where to look. general perception of ‘Halal’ advantage appears to be a In his welcome address, Tun is still related exclusively to supportive ecosystem but other Hj Mohammed Hanif Omar, food. “It encompasses more,” countries were catching up fast, WHY HALAL President of the Malaysian he stressed. “It is a unique set he warned. As for capturing a Institute of Management (MIM) of guidelines throughout the larger market share, firms needed said that MIM’s strategic agenda value chain with a much wider to go beyond just Halal. MEANS was to push for greater gender meaning and context.” As such, “Strategise. Know equality. “It is also intended to it needs to be embedded in the your market. Understand ‘GOOD FOR empower women,” he added, whole value chain to appeal to your competition and your pointing out that gender equality non-Muslims as well. “Anything consumers,” he urged. Quoting translated into smart economics, that harms people — and this statistics that show only one BUSINESS’ something which also underpins applies to marketing, printing, Muslim country, Indonesia, on By Majella Gomes MIM’s collaboration with the electronic media and packaging Malaysia’s list of Top Ten Buyers National Council of Women’s — is non-Islamic,” he concluded. of Halal products, he said this Organisations (NCWO) and the “Halal has to be associated with was one indication that the non- Ministry of Women, Family & social responsibility and ethical Muslim market was also buying Community Development. investment; it has to go beyond Halal products because these simple religious compliance were now being perceived as to a responsible, sustainable tailored to their needs, such as economy.” Continued on page 30 MANAGEMENT MANAGEMENT 28 29 MIM HIGHLIGHTS ...from page 29

containing organic ingredients the Digital Wave for the Halal or undergoing specialised Frontier’. Tunku Dato’ Kaiyisah production processes. Research, Kamil Ikram, Founder of Halal innovation and marketing will product portal, Pretty Suci; Carol boost market share, he added, Fung, Head of Seller Adoption, and it is never too late to MDEC; and Dato’ Sri Dr Vincent enter the market. “If you can Tiew Soon Thung, Senior Vice understand the market, there President of the Aladdin Group, are always opportunities to be were the panellists, moderated by had,” he concluded. “Look at the former journalist Vanitha Nadaraj. market from the inside out, and Tunku Kaiyisah frankly from the outside in.” admitted she had no experience in the Halal cosmetics industry, The right talent is but she didn’t let it stop her; Dato’ Sri Dr Tiew affirmed that necessary Aladdin was not up against the Closing remarks by YB Dato’ Sri Hajah Nancy Binti Shukri, From left: Ms. Norashikin Mohd Noh, Lead Consultant, From left: Pn. Wan Yon Shahima Wan Othman, big boys but wanted to find a Minister, Prime Minister’s Department Malaysia has been an advocate of IBFIM, YB Dato’ Sri Hajah Nancy Binti Shukri, Minister, Chief Development Officer, HRDF, YABhg Halal since 1974, and is currently Prime Minister’s Department, Mr. Sivanganam Tun Hj Mohammed Hanif bin Omar President, niche; and Fung contextualised it ranked first in the Global Islamic Rajaretnan, CEO, Malaysian Institute of Management Malaysian Institute of Management all by saying that at the end of the Index for Halal food, travel, day, what the buyer wanted was apparel, pharmaceuticals, evaluate and determine intended and transparency that is found good service, which meant that cosmetics and Islamic finance, learning outcomes, she added. in other countries, adding that everything had to work the way said Wan Yon Shahimah Wan “Practitioners should collaborate standards cannot be static and it was supposed to, whenever it Othman, Chief Development and determine what kind of were constantly under review so was supposed to. Officer, HRDF. Today, this has to training is necessary,” she as to devise standards which were On problems faced when be viewed within a global context, advised. as comprehensive as possible. dealing digitally, Tunku Kaiyisah as markets expand to include Likewise, Mohd Fakarudin cited expiry dates as one, non-Muslims as consumers. Support is imperative bin Mas’od of JAKIM gave an but, she said, “Everything is a overview of the body’s work, learning process; learn from your Muslims are also becoming more What kind of support is available involved in the digital economy scope and role, stressing that mistakes.” Malaysia needs to be for those who want to enter contemporary Halal certification e-commerce and cross-border worldwide and new sub-sectors the Halal market? This was the are developing that could change was meant to indicate a product export-ready, advised Dato’ Sri subject of the third session on of good quality for all, not just for Dr Tiew. Queried about how the thrust of consumerism where the first day of the Conference. Halal products are concerned. Muslims exclusively. He identified fast an e-commerce company Husselmizar Hussain, Director, tourism, clothes, cosmetics, should grow, he said, “As quickly With the Halal industry master Strategic Planning Division, plan in place, there will be pharmaceuticals and food as as possible. If an e-commerce is Standards Malaysia; Mohd some of the areas which offered growing slowly, it’s actually not a need for advisors, trainers Fakarudin bin Mas’od, Chief and consultants who are lucrative Halal Lifestyle business growing at all.” Assistant Director, JAKIM; and opportunities. knowledgeable in Shariah law to Norashikin Mohd Noh, Lead address the current shortfall in Consultant, Special Projects, this area. Islamic Banking & Finance Applying finance and Questioning if the HR Institute of Malaysia (IBFIM) were technology to the Halal strategies of Halal players were the presenters for the session, adequate, she urged the industry ‘Support within the Halal Business Lifestyle to identify what competencies Ecosystem’. Malaysia intends Recounting her journey from could grow business. “New becoming a global Halal hub, said perfumes and cosmetics to knowledge is critical,” she Husselmizar, and the Department Islamic banking and finance, stressed, adding that among of Standards has been working Norashikin Mohd Noh spoke the skills needed were critical hard to develop the necessary of the necessity of continuous thinking, creativity, people standards to attain this. There learning throughout one’s career. management, coordination with were currently 14 Halal standards “There is a big market for Islamic others, emotional intelligence, — which have all been developed finance services, including judgment and decision-making in a credible, transparent manner, certification, knowledge and capabilities, the ability to he added. training,” she confirmed, stating negotiate, cognitive flexibility The Department of Standards that good leaders had to have and complex problem-solving. is the national accreditation and knowledge, skill and authority. It was imperative to keep certification body, he said, but Session 2 on Day 2 of the abreast of developments in it develops in tandem with the Conference brought tech into the Shariah principles, constantly processes, openness, consensus picture; the focus was on ‘Riding

Continued on page 32 MANAGEMENT MANAGEMENT 30 31 MIM HIGHLIGHTS ...from page 31

Graphic recoding by neOOne Associates Sdn Bhd, summary of panel Day 2 - Panel Session 2 : session for Day 2 – Session 1: Women Leaders in the Halal Lifestyle From left: Dato’ Sri Vincent Tiew, Senior Vice President, Aladdin Street, Economy: Talent Challenges & Success Stories Ms. Carol Fung, Head of Seller Adoption (eCommerce & DFTZ), MDEC, Mr. Sivanganam Rajaretnan, CEO, Malaysian Institute of Management, Tunku Dato Kaisyah Ikram Kamil, Founder, Pretty Suci, Vanitha Nadaraj, Former Journalist, Lecturer & PR Practitioner

Get in style with Aishah Niehus, Founder, Fashion Show : Illa for Atma Alam Vonaish Holdings

Becoming a winner in Halal Lifestyle Economy: Think-Tank Session

MANAGEMENT MANAGEMENT 32 33 MIM HIGHLIGHTS

Work-Life Balance a platform called Women DL I always encourage my M How do you define work- Mentoring Network (WMN) employees to maintain a balance life balance? And why is it so programme, which enables all between work and life. Apart important to a business? women to find suitable and from that, I believe in investing DL The work life balance culture compatible mentors to guide in training and development to is defined by consciously enabling them throughout their life, in ensure that employees have the EMPOWERING both personal and business knowledge, skills, and abilities ourselves to lead meaningful and fulfilling lives and at the same matters. they need. I have also assisted in time, enjoy the process. In the drafting policies and procedures WOMEN AND course of these, we feel better M Do we have enough for organisations in order to about ourselves while we balance programme and support systems assist them to help distribute the demands of work, home, to empower women in the workloads evenly. ACHIEVING and community. For businesses, workplace, marketplace and there will be a measured increase community? Giving Back to the in productivity, accountability and commitment as employees Community WORK-LIFE M How do you give back to and business owners make sufficient time for work, the community? family and other DL ADLA focuses on BALANCE matters. Organisational empowering men and stress will be especially women, −The goals of DATIN DR. HASNORLIZA ABU reduced and there the millennials, not HASSAN, an award winning entrepreneur, will be better forgetting to impact team work and and touch the lives author, speaker, mentor, and owner of three communication. of the poor and successful businesses in three different unfortunate children M Does through ADLA’s industries with over 20 years wealth of your company CSR Spread Love experience in both the corporate and promote work- Campaign. Through life balance? In the campaign we the business world. what way? will adopt selected DL Yes, ADLA schools in order to promotes work- provided assistance, life balance, by education, nutrition, M How do you get your idea or concept for organising Work- fun events, study skills, the business? Life Balance (WLB) mind mapping, and DL With so much of our time and energy Series; such as: many more activities to spent at the workplace, the responsibilities and • Women Lifestyle impact their lives. Women commitments towards family, and making time Bunch Talks; volunteers are encouraged for friendships; has sparked many conversations on • WLB Workshops – (Time to join us, to work hand-in-hand ‘work-life balance’, and how important this is to our Mastery Workshop); to help touch the lives of the less lives. I am an advocate of ‘work-life balance’ and the idea • International Work Life fortunate children. of a School of Entrepreneurs gave rise to ADLA, which is the Balance Forum (IWLBF); and region’s first and only Work Life Balance training institution. • WLB Seminars – (Mentor DL There are various M How do you perceive co- ADLA is a progressive and dynamic knowledge sharing Development Programme & programmes and support systems operation between NGOs and organisation for upskilling the workforce from corporate fields, 360 Personal mastery). to empower women in those entrepreneurs in improving individuals and entrepreneurs in the country and the region. areas, the only downfall is that social and economic livelihood? many women out there do not DL The co-operation between M What was your mission initially? Empowering Women know of the existing platforms NGOs and entrepreneurs is a DL My mission has been to empower men and especially M What can we do to which they could join, learn, very important relationship and women to have a reinforced self-worth and confidence empower women to improve practice, seek for a suitable collaboration because NGOs through a work life balance approach, with increased their lives and inspire them to mentor, and implement lessons provide a stable and credible knowledge, garnering a professional structure in business improve the lives of others? learnt in life. platform to physically reach out and entrepreneurship with success. DL There are many women out to improve social and economic there who need to be inspired M In your experience, what livelihoods, while on the other and encouraged. Those who are the policies and practices hand, entrepreneurs have the are more experienced could that really work in empowering resources and networks to reach be a support system for those your employees, especially out and work together with seeking a suitable platform for women? NGOs. empowerment. ADLA offers

MANAGEMENT MANAGEMENT 34 35 MIM HIGHLIGHTS

one’s perception and conception in internalising the message that is being received. This learning was reflected in a breakout group activity that was played by the talk attendees. The quest was to develop an ice breaker game MIM with an aim to teach something different, and to facilitate how the game is played without directly CONTINUING revealing what the aim was, and the audience had to guess the aim of the game. Interestingly, by PROFESSIONAL listening without the prejudice blinds of internalising perception DEVELOPMENT and conception, enabled correct guesses, brought forth to the realisation that one can opt (CPD) TALK: strategically to listen without having the blinds of perception and conception. LISTENING TO This resulted in the The talk’s attendees brainstorming during the breakout session realisation of the need to humble MAKE A oneself and self-evaluate by asking the following questions when we are engaged in a DIFFERENCE conversation: By Dr. Diana Jayasauri 1. Did we listen without having the window of perception ‘What does it take to Listen?’ and conception toy around in This question was the main agenda for the CPD Talk session held on 8 our mind as we listened? September 2017 titled as ‘Listening to Make A Difference’. Surprisingly, 2. Did we observe as we it is not an easy question to answer as many of us being caught up listened − what was the between thinking, doing and conversing at one go, seem to find it very conversing person’s body challenging to simply listen, since we are always focused on answering language like? first. 3. Did we try to understand as we listened − without he word ‘listen’ contains conceptions are influenced by prejudice? a profound word in it, i.e. either our internal stimuli (i.e. 4. Did we manage to interact TSilent. In order to be able our feelings) or the external (i.e. two-way communication) to listen, we should first silence stimuli (i.e. our society). In a to get our message across to ourselves. Understanding this, way, our hearts and minds are the person whom we were will naturally bring us further to obliged to what we feel and conversing with? realise that, as we listen, we are what we believe based on these As a famous eastern saying listening by living in two worlds, stimuli − which shapes our world goes, ‘The tree that bends the The group activity facilitation i.e. our perceptions based on our of thoughts and directly impacts most, has the most shade to experiences and our conceptions the way we listen. And the way offer’. It is indeed important to based on our understanding we listen impacts a multitude of note that at the end of the day, on how things generally work circumstances which we create if we want to Listen, we need Dr. Diana Jayasauri, Ph.D, is a PROSCI® − which are two factors simply for ourselves and others as it to exercise humility without the Certified Change Management Practitioner and based on our knowledge and results a domino effect in our presence of our perceptions Associate of International Research Association assumptions that may be decision making and actions. and conceptions − so that our for Talent Development & Excellence (IRATDE). wrong realistically speaking. Thus, knowing how to listen is decisions and actions are worthy An experienced professional specialising in Interestingly, this has been indeed an essential living skill that and we make a difference to the Organisational Change management (OCM), proven by research conducted we need to harness. ones who we conversed with and Organisational Development (OD), Strategic by Emeritus Professor Richard The talk was delivered most importantly we are able Communications & Stakeholder Engagement, Gregory. in an active learning lab style to re-engineer our perspectives Training & Transition Management, Business Design & Development, What makes this more specifically designed to identify for better decision making and Projects & Operations Management and Executive & Team Coaching. interesting is the fact that most one’s listening style and noteworthy actions. of the time our perceptions and understand the role played by

MANAGEMENT MANAGEMENT 36 37 LAW MATTERS

he concepts that underpin the protection of Know Your (Intellectual • Trademarks protect brands (e.g., trade names

ideas and inventions are not new; such laws Rule Property) Rights and logos). have been around for several hundred years and 2 • Copyright protects the expression of ideas — i.e., T IP rights come in various guises, and each is a are discussed under the broad heading of intellectual the words you choose to use to describe your property (‘IP’). IP is easily misunderstood, but at defensive right to pursue legal action in the event idea — not an idea itself. the same time most scientists encounter it at some that a third party infringes. In very basic terms: Most businesses do not need the trinity of point in their career, as it is a necessary feature in the • Patents protect inventions — patents, trademarks, and designs; in fact, 10 commercialisation of research. broadly, things that are new and not trademarks are probably the only IP most The term intellectual property includes such obvious — and the way they work. companies have or need, however for a SIMPLE concepts and rights as copyright, trademarks, Sometimes this is expressed as few companies, the full house is required; industrial design rights, and patents. It is important to ‘everything under the sun made by for example, consider the Apple® iPad®: remember that IP is a tool to help your endeavours, man’; however, there are numerous two registered trademarks, a registered RULES TO and not a goal in itself. Having IP for its own sake local exceptions from patentability design for its shape, and of course patents is pointless. IP can be crucial in commercialising — we touched on the complexities for the way it interacts with the user. Not research and running a successful science-based of methods of treatment above to mention copyright covering the code PROTECT business, but having a patent and having a successful — but there are similar issues and the packaging. A huge battle in courts patented product are two very different things. in relation to genes, computer around the world is currently taking place Above all, IP can only work for you if you programmes, and business methods, over these rights that may well affect YOUR understand what it is, why you want it, and what for example. changes in law. The Wall Street Journal calls the you are going to do with it. These ten simple rules • Registered designs protect the appearance of recent Apple/Samsung case, ‘the patent trial of the are intended to provide an overview of these products (not the function, which is protected by century’. 2 INTELLECTUAL issues; however, we must start with a warning. Laws patents). relating to IP change all the time, they are complex, sometimes rather obscure, and are very different PROPERTY from country to country. For example, research By Mark Jolly, Anthony C.Fletcher Think about Why You Want IP (i.e., What You Will Actually Do with It) surrounding methods of treatment by surgery and Rule and Philip E.Bourne therapy and diagnostic methods are patentable in 3 the United States, but specifically excluded from Any money spent on IP is capital that cannot published but allowed to lapse, with no intention patentability in Europe.1 However, these boundaries be spent on production, marketing, etc., so think of ever enforcing it, simply because the step of seem to be shifting in both the US and Europe. In carefully about why you are investing in protecting publication will mean that should a competitor apply short, we are dealing with a complex and changing your IP. There are many good reasons: to stop people to patent the same or a similar invention, the patent subject and we restrict ourselves here to the guiding from copying you; to add value to your company office will locate your application and it will anticipate principles. if you want to sell it; to sell or license to a third the competitor’s application. party; to hold it in your armoury if you suspect you Note also that while this article is titled ‘Ten are going to be sued and want to countersue (for Simple Rules to Protect Your IP’, it is important not to technique, even a language, that patent attorneys example, Google has spent a substantial amount of be too introspective and to consider other people’s IP. Get Professional Help and patent agents have that allows them to describe money buying patents recently);3 even to reduce For example, successful strategies can be built around Rule 1 and define inventions in the way a patent office your tax bill (in certain countries profits attributed to taking exclusive licenses — licenses that exclude even Although the process of obtaining IP looks requires. As an example, in everyday parlance, the patents can be taxed at a lower rate).4 5 the IP owner from using the IP. One tactic to improve deceptively simple, like many things, the devil is in terms ‘comprise’ and ‘consist’ could be considered However, in general, IP is a right to prevent other your competitive position can be to take an exclusive the detail. Let’s consider patents as an example. to mean the same, whereas they have very distinct people from doing something; owning IP does not license under a patent, then either expand your The practicalities of patent application are meanings in a patent application. necessarily give you the right to do anything yourself. range to include the patented product, or continue straightforward; you simply file documents The dangers are possibly even greater with One school of thought says that IP is only only to sell your own product, but use the with the relevant body indicating that trademarks and registered designs (also valuable if you are willing to enforce or defend it, exclusive license to prevent manufacture a patent is sought, and provide the known as ‘design patents’) — these and the cost of such an action can be prohibitive. of the other by anybody else. identity of the person applying and are generally granted with very little Indeed, the business model of ‘patent trolls’ is to a description of the ‘invention’ for examination and patent offices are purchase patents, sometimes from those who cannot which a patent is sought. The often even less inclined to suggest using a afford to enforce them, not to use the invention, but patent office will then write back patent/trademark attorney for such ‘simpler’ just to enforce against infringing companies. On the to you with an application number. rights; however, the lack of examination other hand, the term ‘defensive IP’ has been used However, there is no guarantee means the validity of such a right is uncertain to describe IP obtained, not to stop other people that a patent application will become a and they become open to challenge. from competing, but to stop a competitor from granted patent. Indeed, at the application stage they The costs of redrafting a self-filed application patenting something that you may wish to use in the do not even check that your description describes an are invariably higher than the costs for drafting an future. Thus, a patent application may be filed, and invention at all. Even if you draft a description in as application from scratch, and if there has been any much detail as you would for an academic research disclosure, it will probably not be possible to re-draft. paper and file it yourself, the prospect that it will be So, in summary, if you want your IP to be valuable, 2 Jones A, Vascellaro JE ‘Apple v Samsung: The Patent Trial of the Century’ (24 July 2012). granted and enforceable is very low. There is skill and you should seek professional advice at an early stage. See http://online.wsj.com/article/SB10000872396390443295404577543221814648592.html (accessed July 2012). 3 ‘Google adds IBM patents as it looks to future’ BBC News (4 January 2012). See http://www.bbc.co.uk/news/technology-16409081 (accessed July 2012). 1 The European Patent Convention, Article 53: Exceptions to Patentability. See http://www.epo.org/law-practice/legal-texts/html/epc/2010/e/ar53.html (accessed July 2012). 4 Ibid. 5 HM Revenue & Customs (n.d.) Corporation tax reform: patent box. Continued on page 40 MANAGEMENT See http://www.hmrc.gov.uk/budget2012/tiin-0726.pdf (accessed July 2012). MANAGEMENT 38 39 LAW MATTERS ...from page 39

before you) — you do not need to have kept your open-access movement, and accordingly, unlike many If You Don’t name a secret, and once registered the right will It’s Big Business and copyrighted works, this article may be copied without

Rule only expire if you stop using it or fail to renew it Rule Controversial seeking permission, provided that the original authors 4 Protect the (generally every 10 years). So, you can protect your 7 and source are cited. IP, Your invention with a patent and sell it under your brand, The world of IP is a big one. It’s controversial, as It can be hard, for example, to defend the Innovation which is also protected. Once the patent protection it has a huge impact on international relations and extension of copyright from 50 years after an author’s is Less expires, customers are used to buying your product trade. It’s also controversial for political reasons, as death to 70 years on the grounds that the extra 20 Likely to with reference to your brand, and will hopefully many people feel that aggressive protection stifles years of protection is in any way likely to encourage continue to do so even though competitors may start the utility of products that have the potential to do creativity. Whatever your thoughts on IP, it is worth Happen offering rival products. Just make sure your brand is good in the emerging world (again, for example, bearing in mind that others may disagree. something memorable and unique to you. big pharma). The World Intellectual Property As a scientist and innovator, you may be Maybe you are Viagra is just one example of a trademark so driven by many ideals: to make the world a better not an entrepreneur Organisation (WIPO) is the United Nations agency closely associated with the product (sildenafil) that a 8 place, perhaps, or to buy yourself a yacht — we yourself, but have an dedicated to this area, and it’s worth considering good proportion of the market should remain in the its overarching aims, which include reducing the are all different. But like it or not, if you want to idea that you would like hands of the trademark owner well after the patent commercialise your ideas you cannot avoid the to see it exploited — it knowledge gap between developed and developing has expired (in this instance, if priced competitively). countries, and ensuring that the IP system continues issue of IP, and we go back to Rule 1 here — get could, after all, make the world a better place. You You do need to be careful here in selecting the name professional advice. Even if your aim is totally can publish it — then anyone who wishes can use it to effectively serve its fundamental purpose of you are protecting: descriptive brands are easy to encouraging creativity and innovation in all countries. philanthropic you may still need to invest to protect freely. But the big question here is, will they? Many market but hard to protect because descriptive terms your innovation, perversely because this is what will inventors think that by publishing their ideas freely, Of course, many question the value to society do not fulfil the requirement of ‘distinct character’. of IP, or at least the expansion of IP, in promoting give it the biggest chance of actually succeeding. they are more likely to have them exploited; however, And you can be too successful: many people now use Simply make sure you tell your patent attorney what the converse is often true (for example, in health creativity and innovation. The Public Library of the trademark Hoover to mean a generic vacuum Science describes itself as a driving force of the your ultimate aims are. care, where lack of patent protection is often cited cleaner, Thermos for a vacuum flask to keep food hot, as a major reason for not following up an idea (T. or Tannoy for a public-address system. It can be very Roberts, former president of the Chartered Institute expensive in terms of lawyers’ fees to police such of Patent Attorneys [UK])). trademarks and keep protecting these names and Keep Your Idea Secret until You The reason is economic: most innovations prevent them becoming simply part of the language Rule require investment, and investors look for a return 8 Have Filed a Patent Application and hence devalued. on their money. However, ideas that are released Little upsets a patent attorney more than without any IP protection will often immediately hearing, “I have a great idea — it’s selling really well” attract competitors who can perhaps undercut the or “I’ve shown it to a few companies and they seem inventor (for example, with economies of scale). Be Realistic about What You very interested”. This decreases the likelihood of investment in the There is an old maxim that says a secret shared is development of an invention (which is often more Rule 6 Can, and Cannot, Protect not a secret anymore. While a secret shared under a crucial than the invention itself) and increases the IP rights are, generally speaking, national rights non-disclosure agreement (NDA) — documents most need for investment in marketing, etc. to obtain a provided by individual governments to regulate people have heard about but probably never read — competitive edge. activity in that particular country. In some cases, ought to stay secret; discussing an invention under So, what we have to consider here is that — there are bilateral and multilateral agreements (for the umbrella of confidentiality is no substitute for even if you don’t want to profit personally from the example, most of the world has signed up to the being able to freely discuss or publish an idea that is innovation — it may still pay to protect it so that Berne Agreement, which accords the same level of protected by a patent application. it will see the light of day through other investors. copyright protection to foreign nationals of other Obviously, once your idea is published by a Remember, IP can be licensed and what happens to Berne states that is provided to nationals of the state journal, it is too late to file a patent application — the resulting income is up to the IP’s owner. And this concerned).7 your invention has been made available to the public. is a point where it gets complex for scientists and However, for most rights, it is a national issue. In However, earlier in the publication cycle the situation others who invent as part of their employment. We an ideal world, each incremental improvement would is different. If you send a paper to a journal for will cover this in more detail in Rule 10. be patented in each national jurisdiction (there are submission, it will (excluding open review) be treated approximately 200 countries in the world), along with as a confidential disclosure to the publisher and the the name you trade under, and every brand would reviewers. Notwithstanding, the best advice is still to What’s in a Name? be the subject of a trademark; as would any colour file a patent application before submitting a paper, Rule associated with your company and any sound you either to avoid a potential ‘abusive disclosure’ or hold 5 use; your products and their packaging would be You have a great idea but it’s not patentable, up the publication of the paper. the subject of registered designs; and your patent or you have applied for patent protection but are In summary, novelty is key to patentability and attorneys would be very wealthy! worried that it may not cover everything, and of your own disclosures count against you, so remember In the real world, it is essential to be realistic. A before course the protection will expire after 20 years.6 This to file a patent application telling anybody patenting regime covering more than the US, Europe, is where trademarks come in to fill the gap in your who is not bound by confidence. and a handful of other countries is a rare sight protection. Unlike patents and designs, a trademark outside the realms of very large companies (such as or brand can be protected with a registration 6 The 20-year period is virtually harmonised the world over thanks to the Trips agreement. big pharma), and even many big companies restrict at any time (unless someone else has got there See http://www.wto.org/english/tratop_e/trips_e/t_agm0_e.htm (accessed July 2012). themselves to key markets. 7 World Intellectual Property Organisation: Summary of the Berne Convention for the Protection of Literary and Artistic Works (1886). See http://www.wipo.int/treaties/en/ip/berne/summary_berne.html (accessed July 2012). 8 World Intellectual Property Organisation. See http://www.wipo.int (accessed July 2012). Continued on page 42 MANAGEMENT MANAGEMENT 40 41 LAW MATTERS ...from page 41

Ownership of IP is a minefield, and can be Trade Secrets particularly difficult in an academic setting where Rule 9 numerous complicating features are involved. Regarding patents, the economic reasoning Universities, as employers, are likely to have a right behind the system is an exchange between you and to their employees’ inventions; funding bodies the public. The government allows you a monopoly, may make their own claim; inventorship is not like and your side of the bargain is to disclose fully your authorship — the people whose names are on an invention so that once your 20 years of protection is academic paper are unlikely, all to be inventors; CARPE DIEM up, it can be freely exploited for the good of society. and in cross-border collaborations, national laws A patent can provide you with a 20-year government on ownership may well be in competition with approved monopoly. However, some ideas cannot be each other. One complicating factor that is often ORCHARD HOME SERENDAH patented and indeed, some innovators don’t want to encountered is joint ownership: if you can, By Eliza Sanjivee patent their ideas. All is not lost avoid joint ownership; here, however, as we fall back instead, set up a company on an older idea and one much to own the IP and license beloved of thriller writers: the it to partners if necessary chalets/suites still I spent many hours simply trade secret. (otherwise you face evoke a warm gazing in awe at the vast, If you really can keep a differing national rules welcoming vibe. wondrous landscape. Witnessing secret, your monopoly on an on what joint owners can Rattan/wood nature in its truest form - idea or product may never end. do with and without each furniture have absolutely magical! The surreal But once the genie’s out of the other’s permission). been meticulously view that resembles a picture, bottle, like a champagne cork, If it is necessary to selected to blend one that should be found on you won’t get it back in and you share IP, work out at the in with the main postcards, will definitely steal are unlikely to extract sufficient beginning who owns theme. Modern your heart forever, like it did damages from whoever what, what rights each facilities such as mine. breaches confidentiality. Thus, if party has and importantly water heaters and The guest book at Carpe you have an idea that cannot be who will have the right to air conditioning, Diem Orchard Home Serendah, reverse engineered, you do not future inventions. In fact, are equipped for indicates many family gatherings have to enter into the patent this is a common theme in guests. were organised here. Guests bargain. Trade secrets are free several of our Ten Simple Located a noted comments about how — just prevent the secret being Rules: as soon as money couple minutes the surroundings resembled the disclosed. But bear in mind that rears its ugly head, strife away from the kampung. that this can be very difficult follows, so it’s as well to town of Serendah, This is one experience to indeed, but not impossible. plan for dispute resolution or 30 minutes rejuvenate, to escape the stress Famous successful examples right from the beginning. from Kuala of the city life and to reconnect include the recipe for Coca-Cola and the formulation Lumpur, this with the people we care. of the alcoholic beverage Chartreuse, which is only orchard home For more information on known by two monks. has a lot to offer. Carpe Diem Orchard Home There is never Serendah, please visit their Summary a dull moment website: In summary, first, you can never act too early, in Carpe Diem www.carpediem.my, facebook: Make Sure the IP is Owned but it’s very easy to act too late. Like many Orchard Home Carpe Diem Orchard Home Rule 10 in a Way That Allows topics that involve the law, IP is a mind- estled within a salubrious Serendah. You Serendah or call 6013-228 8223. Development numbingly complex topic and more so, perhaps, stretch of scenic foliage, would certainly have ample as it’s not national, but international, so get the lies rustic chalets that time to kick back and relax Notice that we don’t suggest, ‘make sure N in one of the seven luxurious have been meticulously crafted you own the IP of your invention’. If you discover very best professional advice you can. If you are rooms available. Also, indoor working as an employee, speak to your company to capture the true essence of something whilst working as an employee (e.g., of a nature. Carpe Diem Orchard activities such as board games or company or an academic establishment), there will at the earliest stage; they have a vested Home Serendah is surrounded by traditional ‘Congkak’ are available certainly be something in your contract about this. interest in helping get it right. Second, because a mesmerising 18 acres of sheer for those who prefer to stay in. Generally, the employer will have first call on the significant sums of money are involved, plan for greenery. It is a haven for nature For the outdoors, swimming, invention, but may have clauses that will return rights future discord. Finally, persevere: your invention lovers as they are able to bask in cycling, fishing, outdoor gym and to the individual if it is not exploited within a certain tracking facilities await you. You 9 can make the world a better place. the serenity and peacefulness of time — in some countries this is enshrined in law. this sanctuary. could tone down the pace by a The chalets are built on the stroll along the lush fruit trees, herbs and vegetable beds, while Acknowledgments concept of traditional Malay stilt houses and chalets/suites are enjoying some fruit plucking Grateful thanks to Dr. Tim Roberts and Clare Turnbull (both of Brookes Batchellor LLP) for their invaluable help (seasonal). They have a poultry in preparing this article. Thanks to David Searls and Scott Markel for their suggestions during review. named after the fruit trees that are grown in front of the chalets/ coop with goats, chickens, ducks, and geese waiting for you to feed 9 Deck M, Matthes J ‘Employee inventions in Germany’, Intellectual Asset Management. (June/July 2005). suites. Despite having a classic See http://www.iam-magazine.com/issues/article.ashx?g=e22454bd-0d83-46a8-9e25-96386aaefafd (accessed July 2012). and sophisticated facade, these them. MANAGEMENT 42 NEW GENERATION

INTERVIEW M How and why did you V I have always had the desire of being a manager. By first get involved with the understanding the ways to lead a person through a work WITH Young Managers Program? journey, my contribution has been recognised as an ideal management and leadership style. As a result, I thought getting on this programme would enhance my skills and YOUNG with support from the company, I was given a wonderful opportunity to train and learn.

MANAGERS M Explain about the V The programme was to instil innovative and programme alternative ways of management, the essential part PROGRAM of which was to provide high quality services to the customer. The programme also taught us to be more involved with each other at the workplace so that WINNER everyone plays a role.

M What are the things V This experience has taught us to appreciate MR. VIGNESHA that you learned from this workgroup requirements and behaviours. We now know experience and how has it the importance of getting involved and asking questions. DHARUMASEHARAN improved your managerial To maximise efficiency, the latest technology needs and leadership skills? to be employed. There is also the need to understand differences between being a leader and a manager and also to incorporate both qualities. We also realise the need to utilise EQ and soft skills to ensure better M Tell us a bit about V Whilst pursuing a degree in management at the workplace. yourself and your Mechatronic engineering at the career journey, so far. University of Nottingham Malaysia M There were four major V The following are some of the points I observed: Campus, Semenyih, I decided to spend industries involved in that The Peninsula Hotel, Hong Kong: the semester breaks working for programme. What are • 300 rooms and 900 staff — shows us the personal Panaron Sdn Bhd, a company which the critical areas or the touch and assistance provided for each room; does consultation, engineering, plant innovation that we can • To pick up calls within three rings — to set a standard betterment for power generation and learn, emulate and apply of quality service; oil & gas plants. I then continued with a in our local business eco- • Helipad – only hotel in Hong Kong to have a helipad six-month internship — I got my hands system? and provide helicopter tour services, exclusive for dirty and learned various practical skills celebrities; which were particularly useful later • Ready for the future with digital disruption; on. After my final year exams, I was • Training and Re-training — investing in the workforce. offered a job as a trainee engineer and • Diversifying in other businesses — clubs, peak tram, six months later, promoted to project Thai country club, quail lodge, merchandising, tai pan engineer. I was lucky to have had so laundry, etc. many opportunities to excel and lead in various capacities. Within two years Hong Kong Trade Centre: at Panaron, I was allocated a mega • Strong fundamentals — free flow information to project and to the surprise of many, I people on goods and capitals; was able to handle this successfully, • Ideal Location: — open to other Asian countries such due to a combination of hard work, as mainland China, Jakarta, Japan, Malaysia, etc; perseverance, teamwork and patience. I • Dynamic people — generation of entrepreneurial have now moved on as a sales & project spirit, diverse international workforce. engineer. Hong Kong Air Cargo Terminal Limited (HACTL) • Performance enhancement — 36 improvements in 48 months; • Lean & mean towards cost; • Making life easier by creating a healthy work environment and behaviours.

Continued on page 46 MANAGEMENT MANAGEMENT 44 45 NEW GENERATION ...from page 45

DBS Bank • To understand a journey of a workgroup — sum of person’s interactions, decisions and emotions on getting a job done; • 4D methodology — Discover, Define, Develop and Deliver; • Agile manifesto.

M Do we have enough talent to V Yes, I’m sure of it. I guess it starts from the early compete and drive this country in the education stage, where our education should be more global digital economy? applicable rather than just theory and sitting for exams. Once a graduate comes out of a practical school, he can easily adapt to any situation in his working life. Furthermore, everything is going digital, so the younger generation can easily learn and apply the latest technology.

M What are the setbacks and what V Without any doubt, education is the key to are the things that you want to see development for a nation and only a well-educated happening in the near future, in this nation could thrive for excellence and ultimate region? development. Our education system should incorporate skill sets so that graduates are better equipped in the workforce. It has been suggested that graduates should be multi-skilled too.

M As a young professional, what V Coming from the young generation, we do not are the things that is lacking in your communicate nowadays and are always hooked up with industry? And what are the things our personal mobile phones. Thus, communication and that your generation can do to interaction between people are through the internet remedy that situation? or some technology. It will be good if our generation invests into some public relation skills to maintain a good relationship with clients and build trust between them to strengthen business relationships.

M Would you recommend V Definitely. It is a wonderful opportunity to get-to- this programme to other young know, learn and share with participants from different managers? countries and regions. There is so much to learn about their lifestyles, behaviours, the way they think, some of which could be introduced and adopted in this region.

M Which leaders do you look up to? V Ray Crocs is one of them for being able to think And why? outside the box and for being systematic. He had the vision of franchising the McDonald’s outlets all over America and later the world. Next is Tony Fernandez, for his boldness, confidence, creativity and forward thinking and of course for changing the landscape of the travel industry.

M Last words to a young manager V A young manager should be bold, confident and just starting out? versatile. He should be able to accept challenges and be receptive to changes and ideas, and also be creative. With these, he can take any bull by the horns.

MANAGEMENT MANAGEMENT 46 47 LIFE BEAT

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over TO LEARN again in my life. And that is why I succeed. TO SUCCEED, -Michael Jordan

is certain he or she will never YOU MUST recover from certain failures. On the other hand, every one of us will also have our own notions of success. And by this point, success is a controversial LEARN question. We cannot go without naming and acknowledging some of the greatest and most influential people in the world whose journeys began from a TO FAIL dark tunnel. Isaac Newton, Walt By Khawaja Taha Disney, Oprah Winfrey, just to University of Houston name a few, have shaken the world through their discoveries, innovations and creations — making the world a better place to live. The exhibition of these traits of tolerance has seen many scholars and critics plunge into research with the aim of identifying what really gives an individual the zeal to continue pushing on when all seems lost. “I’ve missed more than some aspects are to be. More makes us perfect, and through achievement. In any case, I think it is an enigma. After we What lessons can be derived 9,000 shots in my career. I’ve lost importantly, one’s failure acts this, we are in a position to disappointments are, truth fail something, we have only from failure that warrant and almost 300 games. 26 times, I’ve as motivation to achieve the identify what we can adjust to be told, the venturing stones two options — to give up or to guarantee success? been trusted to take the game best, as well as set goals and improve, to know where we go of accomplishment. Nothing continue with double the effort. Success is about doing the winning shot and missed. I’ve objectives. Indeed, failure is the wrong and also how we can make beneficial in life has ever The first variant is inappropriate same thing over and over despite failed over and over and over key determinant of success for an it better. So it’s good to us as been accomplished without a for me, though I take the the odds. It begins with learning again in my life. And that is why I individual across all levels. individuals to accept that failure progression of disappointments. second one. But speaking about to persist even in the face of succeed.” —Michael Jordan Life is characterised by is the way and part of progress Scores of studies have established psychological side of the point, desperation and failure. It matters The secret to the success many ups and downs even and success. many cases of success that mainly we can be satisfied with the work to reflect upon and focus on the is failure. Personally I feel that though a person gets to learn It’s almost difficult to take root from failures. As a done, after we have had some reason why you started. However, one’s success is gained from more when they are down. experience success without matter of fact, most successful negative experience in previous despite all the dedication, failure of different issues. I once While down, many people encountering some sort of people in the world have work. And when we are given one persistence and beating the odds, proved the same on my high experience challenges that serve disappointment in the form of experienced a lot of difficulties more chance, we can plan and sometimes things fail to work in school education. To me this to strengthen the will and resolve failures. In a broad spectrum, which they used as stepping work out all details in order to one’s favour. Even strong leaders was really motivation. I failed my of the people. Being down failure is an important part stones for building a better and make the task a perfect one. and business moguls realise the end of term exam and I realised teaches people the mistakes that of life which everybody has more successful life. I am sure personal success secret that one needs to fail in my weaknesses. Indeed failure they made and as such enables encountered in different ways. There is a regularity in our depends on our spirit and will order to succeed in any business leads to identifying the different them to change accordingly and Failure may even be viewed lives — we begin to appreciate power. If a person is weak in venture. areas as well as how organised become better people. Failure by some as the inverse of and value after we lose. But why? his or her beliefs and skills, it

MANAGEMENT MANAGEMENT 48 49 TECH TALK

allows them to expand faster than e-commerce websites. If traffic grows very fast, it may be necessary to more aggressively seek new vendors to meet the demand, but you won’t need to worry about spending large sums of money into new inventory or storing facilities. This marketplace is run by a body of buyers AWESOME who want to establish an efficient purchasing environment. This helps the buyers to lower their administrative costs and get best prices THINGS THAT from the suppliers. The suppliers can also use the buyer oriented e-marketplace to advertise their product to the set of BUSINESS relevant customers. This marketplace is operated by a RUNNER CAN large group of suppliers for establishing an efficient sales channel and increases their visibility and get leads from a large LEARN FROM number of potential buyers. This type of supplier-oriented e-marketplace is also called as supplier directory and is ALIBABA CLONE usually searchable by the product or the services being offered. The buyers SCRIPT PRO can also access information about the suppliers, products or the region that they are not familiar with. Alibaba clone Alibaba clone script pro is complete script pro is the best way or option to start readymade ecommerce marketplace your own e-commerce marketplace openly. It is developed in Php and Mysql database script available in the market made under well qualified and fully experienced for those who want to start their own staff. Alibaba clone script pro is usually a business business portal easily. to business online platform operated by a third party By Sawati Rawat and is open to buyers and sellers from a particular industry. You can register on these platforms and get access to classified ads, request for quotations and place bids on several products from your industry sector. While the most important challenge has always ith an e-commerce website, it is often been to attract buyers and sellers to trade in the necessary, in order to jumpstart your e-commerce marketplace, the second next crucial activity, but also to maintain it, to invest problem is to make them active users of the platform W for a long time. beforehand a great sum of money in inventory, as to create a large offering for the clients. Marketplaces The issue of buyer retention can still be solved offer the advantage of letting their sellers handle with the help of marketing, wide range of sellers’ their stock on their own, which can considerably availability and improved user experience , however reduce your initial investment. Thus, Marketplaces engaging several sellers at once is always a problem. will generally be able to Therefore the business index more products, You can register to these platforms owners should always come as it gathers them from up with new ideas of how multiple vendors, without and get access to classified ads, request to keep the sellers engaged endangering its finances. for quotations and place bids on several for a long time at the same The cost of launching a products from your industry sector time increase their base. marketplace website is E-commerce Marketplace roughly the same as a quality e-commerce website, can typically solve the issue despite being much more complex. by providing an easy way to engage the sellers with As a Marketplace doesn’t buy any products, it the relevant buyers and consecutively provide them takes considerably less financial risks than traditional with additional features and benefits to expand their e-Commerce websites that has to constantly invest business on this platform. For further details, see @ MALAYSIAN INSTITUTE OF MANAGEMENT (MIM) PRODUCED BY in stock that may never sell. That way, Marketplaces http://www.alibabaclonescriptpro.com/ Institut Pengurusan Malaysia (22978-D) GOLF (Malaysia) Publications Sdn Bhd achieve economies of scale more easily and therefore Source: Free Articles from ArticlesFactory.com Unit T1-L16, level 16, Tower 1, PJ33 12. Jalan SS 13/3E, Subang Jaya Industrial Estate, No.3 Jalan Semangat, Seksyen 13, 47500 Subang Jaya, Selangor, Malaysia 46200 Petaling Jaya, Selangor, Malaysia MALAYSIA Tel: 603-5638 6885 / 6573 Fax: 603-5637 5695 Tel: 603-7711 2888 Fax: 603-7711 2999 Email: [email protected] / MANAGEMENT Email: [email protected] [email protected] www.mim.org.my 50 www.golfmalaysia.com.my 207mm x 276mm Genting Ad_FA.indd 2 12/13/17 3:03:51 PM