Asian Marketing Effectiveness Awards 2008 Winners’ List
Platinum Agency Leo Burnett Sydney, Australia Client WWF Campaign Title Earth Hour – WWF
Best Integrated Marketing Campaign Silver Agency JWT - Thompson Social, India Client UNICEF & National AIDS Control Organisation (NACO) Campaign Title Red Ribbon Express - Uniting India against AIDS
Silver Agency Proximity China Client Air New Zealand Campaign Title Experience Something New
Gold Agency Leo Burnett Sydney, Australia Client WWF Campaign Title Earth Hour – WWF
Most Effective Use of Advertising Bronze Agency BBH China Client Perfetti Van Melle Confectionery (China) Campaign Title China's First Unconventional Gum
Bronze Agency Ogilvy & Mather Advertising Singapore Client Design Singapore Council Campaign Title Open Minds
Silver Agency Lowe Vietnam Client Vietnam Dairy Products Campaign Title Vinamilk Fresh Milk 100% - Happy Cows
Silver Agency Ogilvy & Mather India Client Cadbury India Campaign Title How Bournvita Let Children Be Differently Capable and Differently Successful
Most Effective Use of Direct Marketing Bronze Agency Solutions Digitas India Client Hewlett-Packard India Campaign Title Butterfly
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Asian Marketing Effectiveness Awards 2008 Winners’ List
Most Effective Use of Direct Marketing Bronze Agency Starcom MediaVest Group Philippines Client United Laboratories Campaign Title Max by Revicon Direct Marketing Activation
Most Effective Use of Interactive Marketing Bronze Agency Ogilvy Shanghai, China Client Semir Group Campaign Title Semir 2008 - At Least I Look Good
Silver Agency Ogilvy Beijing, China Client Motorola China Campaign Title How Do You Q?
Gold Agency J. Walter Thompson Japan Client Schick Japan Campaign Title Schick's 3D Beard Simulator
Most Innovative Use of Media Bronze Agency JWT Thailand Client Unilever Thai Trading Campaign Title The Soapy Soapie
Bronze Agency Leo Burnett Solutions Sri Lanka Client Odel Campaign Title Harry Potter Magic Cup
Silver Agency DDB Worldwide, Singapore Client Health Promotion Board Campaign Title Retail Therapy
Best Marketing Campaign for Regional Brand Development Bronze Agency BBDO Singapore Client Fonterra Brands (Asia Holdings) Campaign Title The Anlene Movement
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Asian Marketing Effectiveness Awards 2008 Winners’ List
Best Marketing Campaign for National Brand Development Bronze Agency Proximity China Client Air New Zealand Campaign Title Experience Something New
Silver Agency BBH Japan Client Unilever Japan Campaign Title Axe Arrives in Japan
Gold Agency JWT India Client Bennett, Coleman and Company Campaign Title India Poised - Lead India
Best Brand Loyalty Marketing Campaign Silver Agency JWT Bangkok, Thailand Client Muang Thai Life Assurance Campaign Title Fun You Never Forget
Best Long-Term Marketing and Branding Campaign Bronze Agency J. Walter Thompson Japan Client Nestlé Confectionery Campaign Title "May Cherries Blossom" with KIT KAT
Bronze Agency Ogilvy & Mather Advertising Shanghai, China Client Coca-Cola (China) Beverages Campaign Title Taking Sprite to Market Leadership in 3 Years
Gold Agency TBWA-ISC Malaysia Client Malaysia Tourism Promotion Board Campaign Title Malaysia:Truly Asia
Most Effective Use of Branded Content Bronze Agency JWT India Client Bennett, Coleman and Company Campaign Title India Poised - Lead India
Silver Agency Mediaedge:cia Taiwan Client EMI Music Taiwan Campaign Title Agent J
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Asian Marketing Effectiveness Awards 2008 Winners’ List
Most Effective Use of Event Marketing Bronze Agency Ogilvy & Mather India Client Hindustan Unilever Campaign Title Lifebuoy Swasthya Chetna
Silver Agency IPG Mediabrands Thailand Client S. C. Johnson & Son Campaign Title Off! Dare to Date
Gold Agency Proximity Live China Client Fendi Campaign Title Fendi on the Wall
Most Effective Use of Sponsorship Silver Agency Lowe Vietnam Client Unilever Campaign Title CLEAR Vietnam Idol
Silver Agency Mediaedge:cia Singapore Client Chevron International Campaign Title Driving Active Engagement with Caltex using The Amazing Race Asia 2
Most Effective Use of Product Design and Packaging Bronze Agency OgilvyAction China Client British American Tobacco Campaign Title Prosperity 5
Gold Agency Ogilvy Action Japan Client British American Tobacco Japan Campaign Title Kool Boost: Revolutionise the Ritual
Most Effective Use of Sales Promotion and Point of Purchase Bronze Agency BBDO Indonesia Client PT Bank Central Asia Campaign Title Gebyar Hadiah Tahapan BCA (GHT 2007) "Flying Number"
Bronze Agency OgilvyAction China Client British American Tobacco Campaign Title 555 MOKA
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Asian Marketing Effectiveness Awards 2008 Winners’ List
Most Effective Use of Sales Promotion and Point of Purchase Silver Agency JWT Vietnam Client Unilever Vietnam Campaign Title Knorr Tet - Taste of Good Luck
Most Effective Use of Public Relations Bronze Agency Grey Global Colombo Client Joint Apparel Association Forum (JAAF) Campaign Title Garments without Guilt
Silver Agency Hill & Knowlton Public Relations China Client Levi Strauss Hong Kong Campaign Title Levi's Copper China Launch
Silver Agency Pulse Communications Australia Client GlaxoSmithKline Campaign Title PR Positions Panadol Rapid Handipak as Must-Have Accessory for Every Woman’s Handbag
Best Small Budget Marketing Campaign Silver Agency BBDO Vietnam Client Mercedes-Benz Vietnam Campaign Title Mercedes E-Class Backseat Owner
Gold Agency Leo Burnett Sydney, Australia Client WWF Campaign Title Earth Hour - WWF
Best Insights / Strategic Thinking Bronze Agency JWT India Client De Beers Group Marketing Campaign Title Diamond Bride
Silver Agency OMD Australia Client Frucor Campaign Title V-Raw
Gold Agency Ogilvy & Mather India Client Cadbury India Campaign Title How Bournvita Let Children Be Differently Capable and Differently Successful 5 of 7
Asian Marketing Effectiveness Awards 2008 Winners’ List
Best Ideas Bronze Agency Ogilvy Beijing, China Client Motorola China Campaign Title How Do You Q?
Silver Agency Proximity Live China Client Fendi Campaign Title Fendi on the Wall
Gold Agency Leo Burnett Sydney, Australia Client WWF Campaign Title Earth Hour - WWF
Most Effective Use of Eco / Green Marketing Bronze Agency Ogilvy & Mather Shanghai, China Client BP International Campaign Title Even if, only ONE person reduces their carbon footprint - it's a START
Gold Agency Leo Burnett Sydney, Australia Client WWF Campaign Title Earth Hour – WWF
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Asian Marketing Effectiveness Awards 2008 Winners’ List
ASIAN MARKETING EFFECTIVENESS AWARDS 2008 WINNERS Agency Country Platinum Gold Silver Bronze BBDO Indonesia Indonesia 1 BBDO Singapore Singapore 1 BBDO Vietnam Vietnam 1 BBH Japan 1 BBH China China 1 DDB Worldwide Singapore 1 Grey Global Colombo Sri Lanka 1 Hill & Knowlton Public Relations China 1 IPG Mediabrands Thailand 1 J. Walter Thompson Japan Japan 1 1 JWT Thailand 1 JWT India 1 2 JWT - Thompson Social India 1 JWT Bangkok Thailand 1 JWT Vietnam Vietnam 1 Leo Burnett Solutions Inc Sri Lanka 1 Leo Burnett Sydney Australia 1 4 Lowe Vietnam 2 Mediaedge:cia Singapore 1 Mediaedge:cia Taiwan 1 Ogilvy & Mather India 1 1 1 Ogilvy & Mather Advertising Singapore 1 Ogilvy & Mather Advertising Shanghai China 2 Ogilvy Beijing China 1 1 Ogilvy Shanghai China 1 OgilvyAction Japan 1 OgilvyAction China China 2 OMD Australia 1 Proximity China China 1 1 Proximity Live China 1 1 Pulse Communications Australia 1 Solutions Digitas India 1 Starcom MediaVest Philippines 1 TBWA-ISC Malaysia Malaysia 1 Total 1 10 18 20 RKETINGEFFECTIVENESSAWARDS2007WINNERS
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