10 Quai Henri IV S Shelley Anne Paris 75004 BALLION +33 06 34 59 68 77 [Z]A INTERNATIONAL MARKETING, [email protected] STRATEGY, PERFORMANCE MARKETING

PROFILE Consumer focused & results driven with an aim to develop .me /shelley.anne agile solutions. Extensive hands-on experience in building in /in/shelleychavis relevant marketing programs on and offline with a sensibility for international brands. f /hautshirt

EXPERIENCE EXPERIENCE CONTINUED DIGITAL MARKETING MANAGER • | 2 01 3- 20 15 YMAGIS GROUP | 2017-2019 • The N ew York Time s • Product strategy collaboration with a departmental • Lead the design and production of informational and e-commerce websites. network across five continents (North & South America, Europe,Asia and Africa to ensure exellence of execution. • Analyze group's digital needs and expectations and implement versatile solutions. • INTERNATIONAL MARKETING COORDINATOR • Promote marketing activities internally & ensure Evenium | 2012 upper management buy in. • Design and direct social media campaigns. • Coordinate brand launch with Marketing, PR and R&D • Manage a creative team to develop social media presence network to capitalize on local market opportunities and promotional resources. in the US. PROJECT MANAGER • Plan regional marketing strategy in order to contribute • to consistent international branding. TBWA | 2016-2017 • INTEGRATED MARKETING MANAGER • Creation/validation of strategic and global marketing Reportlinker.com | 2010-2012 plans to support client business goals. • Monitor and report on various marketing channels • Coordination and organization of external (paid, affiliate, display) and metrics (CPA, CPC, CPM) . communications/PR. • Develop product content aimed at reinforcing retail • Digital strategy conception. visibility in local markets (still in use). INTERNATIONAL MARKETING MANAGER • ASSISTANT PROJECT MANAGER • Connection Events | 2009-2010 The New York Times | 2013-2015 I • Deliver engaging brand content and integrated EDUCATION campaigns (across several platforms: native, digital, print, GRAPHIC DESIGN MASTER’S CERTIFICATION tactical, etc.) . • • Campaign optimisation for key beauty, luxury and Gobelins University | 2015 entertainment brands: LVMH(Hennessy, Ruinart, Tag Heuer, Zenith, De Beers, Louis Vuitton, Dior), Estée PAO and Design Management. Lauder, L’oreal, Richemont Group,(Cartier, VanCleef & Arpels, Lancel, Jaeger-LeCoultre, VacheronConstantin, • MASTER’S DEGREE Piaget, Chloé),Swatch Group, Rolex, Patek Philippe. Sorbonne University |2009 • Plan 9-issue a year fashion and lifestyle magazine BAC +5 - French and Marketing. (T Magazine) plus special year end magazine. Responsibilites included developing solid relationships with distrubutors, manufacturers, press, asset • BACHELOR’S DEGREE development, cost control, P&L management and budget Houston Baptist University | 2004-2008 reporting (4,5M$ annual). I BBA - International Business.

LANGUAGE SKILLS Texas native. Learned French and Spanish in university. Authorized to work for any French employer.

ENGLISH FRENCH SPANISH 100% 95% 60%

EXPERTISE TECHNICAL SKILLS High level account and project management | Budget Illustrator Dreamweaver management | Strong group + individual presentation skills | SEO/SEM/SEA | Market Strategy | Layout/UX/UI | Photoshop Premiere Pro Color theory | Typography Indesign After Effects REFERENCES Word Excel Jean Christophe Demarta | Vice President Global Advertising (The New York Times) Powerpoint Ad Words Letters available upon request.