sustainability Article A Study on Needs for Automotive Interiors Based on Lifestyle Characteristics of Taiwanese Female Office Workers Jui-Che Tu 1, Chun Yang 1,* and Yu-Ting Hung 2 1 Graduate School of Design, National Yunlin University of Science & Technology, Yunlin 640, Taiwan;
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[email protected]; Tel.: +886-96-8613-316 Received: 1 June 2018; Accepted: 23 June 2018; Published: 25 June 2018 Abstract: With the transformation of social patterns, the proportion of female office workers has increased and women have seen a huge increase in purchasing power in the consumer market due to economic independence. From the perspective of the automotive industry, whose main customers were male customers, nowadays, it has changed to designing smaller models, which are more suitable for women to drive. When it comes to a car, men are more focused on horsepower and speed, while women pay more attention to its storage, safety, and easy operation. For female office workers, a car is not only a transportation tool for commutes, but also an assistant that can accompany them shopping and travelling. Therefore, if automotive interiors can meet the usage needs of females, meaning practicality and safety, they can make female drivers feel intimate and comfortable. In order to understand the real needs of female office workers for automotive interiors, in the first phase, this paper adopted case interviews to determine female car-purchasing trends in best-selling automobile manufacturers, as well as their opinions on needs for automotive interiors, which were used as the basis for the questionnaire design.