Chief Innovation Officer Summit Inciting Discovery, Inspiring Change

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December 5 & 6, 2013 NY Marriott Downtown, New York Confirmed Speakers 1

Confirmed Speakers

• Chief Innovation Officer, Airbus • VP, Research & Innovation Centre, Sony • Chief Innovation Officer, US Bank • VP, Creativity & Business Innovation, Estee Lauder • Chief Innovation Officer, Clorox • VP, Global Innovation, Goodyear • Chief Knowledge Officer, NASA • VP, Concept Innovation, Starbucks • Chief, Worldwide Innovation, Pfizer • VP, Breakthrough Innovation, Kraft Foods • Chief Food Innovation Officer, Long John Silver’s • VP, Innovation Programs, Fisher-Price • Chief Innovation Officer, Lockheed Martin • VP, Strategic Innovation, Salesforce.com • Chief Innovation Officer, Boston’s Children Hospital • Director, Innovation Operations, Swarovski • Chief Innovation Officer, World Bank • SVP, Strategy, Communispace • Chief Innovation Officer, Hyatt Hotels • Senior Manager, Innovation, Sony • Head of Innovation, Chrysler • Senior Director, Emerging Technology, Thompson Reuters • President, NA, Imaginatik • Innovation Leader, Intuit • President, Fahrenheit 212 • Director, Innovation, AstraZeneca • CEO, Solstice Mobile • Director, Business Innovation, InnoCentive • Dean of Worldwide Innovation, Gap • Author, Econovation • SVP, Innovation, Brown Brothers Harriman • Global Head, Consulting, Imaginatik • SVP, Strategic Business Innovation, Walt Disney Company • President, Strativity

F TI L Who Will You Meet? 2

There is no question that IE. provides the gold standard events in the industry and will Job Title Of Attendees connect you with key decision makers and Attendees are at Director thought leaders in the market. You will be 78% meeting senior level executives from major level or above corporations and innovative small to medium size companies. President 3% /Principal

21% Company Size Of Attendees SVP/VP

1000+ Employees 300-999 Employees 50-299 Employees 12% C-Level Less than 49 Employees

42% Snr. Director /Director 56% 81% 25% Attendees are companies with at least 300 employees Global Head

13% / Head 11% Snr. Manager 8% 8% /Manager Academic (1%)

2013 Delegates Include

• Director, Innovation, Nordstrom • Director, Innovation, Halliburton • Executive Director, Commercial Innovation, Merck • Vice President, Innovation, The Hershey Company • VP, Corporate Innovation, Kimberly-Clark

F TI L About The Summit 3

Chief Innovation Officer summit brings together innovation This event is for intrapreneurs & futurists, visionaries and leaders from the world's most reputable companies for 2 early adopters. All professionals working in areas of days of interactive learning and unparalleled networking Innovation, R&D, Product Development, Consumer Insights, opportunities. Reinvigorate your business with fresh ideas, Marketing & Technology. meet industry pioneers and discover how to deliver breakthrough results. Register now to secure your place!

Speaker Information

Yann Barbaux Chief Innovation Officer Airbus Innovation at Airbus

Yann Barbaux was appointed Chief Innovation Officer of Airbus’ newly-nominated Chief Innovation Officer Yann Airbus in May 2013. Before, Yann was Head of EADS Barbaux will provide insight into some of the effective Innovation Works, the Corporate Research Organization of innovation methodologies applied to the aeronautics EADS. Beginning of 2000, Yann Barbaux was appointed as industry at Airbus. He will illustrate the benefits of such Vice President in charge of R&T and Defence in the methodologies with concrete examples, and how the end Corporate Merger Integration team, tasked to prepare and results bring value to customers and the company as a accompany the creation of EADS. In 2002, he was whole. appointed Chief Operating Officer of GIE EADS CCR. Barbaux has published and contributed to a high number of technical publications in International Scientific Reviews and holds a patent on Structural Concepts for a Supersonic Aircraft.

Wayne Delker Chief Innovation Officer The Clorox Company Innovation Machine

Wayne Delker is SVP - Chief Innovation Officer and was I'll be discussing the Clorox innovation journey over nearly a appointed to the company's executive committee in June decade as our business reality has required that we get 2009. Delker, who previously held the title vice president - more and more from innovation. I'll give examples of the Global Research & Development since joining Clorox in things we've learned along the way. Some of these are 1999, serves as the company's chief technical and expected, and some were very unexpected. Some we were innovation executive. He leads worldwide R&D for all of the successes and some were failures, but we learned from company's products, provides technical and scientific both. Over the course of the years we have created an guidance within the operating divisions and other staff approach to innovation which is unique to Clorox and has functions, and oversees the company's stewardship led to a steady increase in both profits and sales from activities, ensuring the health, safety and environmental innovation every year. I'll try to generalize these learnings benefits of our products. He also leads Clorox's into some simple themes that I think cross companies and multifunctional innovation process for developing new industries. However, the journey will continue since we are products and improving existing products. not yet where we want to be, and I'll give some examples of what I think the next challenges will be for us, and others trying to take their innovation machine to the next level. Speaker Information 4

Chris Vein Chief Innovation Officer World Bank Innovation at World Bank

Recently described by FedInsider as “innovating innovation The World Bank Group's goals and those of the emerging itself,” Mr. Chris Vein is the Chief Innovation Officer for post-2015 development agenda call for transformative Global Technology Development at the World Bank. In this change. These visions for a new era in development are capacity, Chris leads the implementation of the World rightly bold and ambitious, yet they cannot be delivered Bank’s Information and Communications Technology (ICT) without fully embracing the transformative power of Strategy, ICT policy and engagement dialogue with internal technology and innovation. As a "game changer" and external clients, and global ICT knowledge and technology and innovation are having a direct impact on expertise with client countries. Prior to joining the World poverty and in our client countries and many examples Bank, Chris was the Deputy U.S. Chief Technology Officer exist of the resulting economic and social transformation. for Government Innovation in the White House Office of In this session, Mr. Vein will discuss how the Bank is Science and Technology Policy. rethinking project design, operational iteration, and results collection among other actions to in part provide opportunities to "leapfrog" stages of development.

Jim Euchner VP, Global Innovation Goodyear Tire & Rubber Company Business Model Innovation in Practice

Jim Euchner is Vice President of Global Innovation at Business model innovation is a messy, iterative process, Goodyear Tire & Rubber Company, where he is responsible filled with fits, starts and resets. In this talk, I will discuss an for new growth trajectories for the company. He is also approach we use at Goodyear for moving from strategic editor-in-chief of Research-Technology Management, a opportunity area to incubation of new businesses. A key journal for practitioners of research, technology and step is creating, validating and de-risking business models innovation management. He previously held senior appropriate to the innovation. management positions in the leadership of strategy, innovation and IT at Pitney Bowes and Bell Atlantic (now Verizon). He holds BS and MS degrees in mechanical and aerospace engineering from Cornell and Princeton Universities, respectively, and an MBA from Southern Methodist University.

David Alan Smith Chief Innovation Officer Lockheed Martin Challenges and Opportunities in Innovation

David Alan Smith is a computer scientist and entrepreneur Change inside of large organization is essential but difficult. who has focused on interactive 3D and using 3D as a basis Companies become very efficient and profitable in for new user environments and entertainment for over performing in a certain way. Innovative opportunities are thirty years. Currently he is Chief Innovation Officer and usually viewed with skepticism and full awareness of the Lockheed Martin Senior Fellow at Lockheed Martin Training opportunity costs associated with them. Like any successful and Logistics Services, where he is focused on next organism, antibodies appear to destroy anything that generation human centric computing and collaboration might damage the system. The challenge for the innovator platforms. Since joining Lockheed Martin he has developed is to figure out how to survive and thrive in this atmosphere a number of key technologies. He won the Lockheed Martin to ensure that the company is able to continue to grow and GTL Inventor of the Year for the last three years (every evolve and remain relevant in the future. year he has been eligible). Speaker Information 5

Markus Ferrigato Director, Innovation Operations Swarovski Innovation Mastering Innovation Management: Theory is fine – but here is what really matters

Markus Ferrigato is Director of Innovation Operations at Innovation – in theory – is the catalytic process of creating Swarovski Professional – the B2B part of the Swarovski value out of an idea or invention. Over the last decades Crystal Business, based at Swarovski headquarters in companies all over the world started to install innovation Wattens, Austria. He joined the company in 2004 and has management departments to accomplish ambitious held various positions within the company before joining business goals and to tap new segments and markets. the innovation management team as Director of Innovation Furthermore, the term “innovation” is extensively used in Operations. He led the reorganization project of the many companies’ communication repertoire – almost as a research and innovation, units and was responsible for the must have. Swarovski found itself in the same situation as formulation of the revised innovation strategy. Markus and so many other companies when committing to innovation his team are responsible for all types of innovations at management – the dissonance between the theoretically Swarovski Professional – product, process, technology, proven approach and the decisive little things that really service and business model innovation. make the difference between a strong will and vigorous results. This presentation will cover 2 main pillars – culture & people and process & structure – which we learned are crucial factors to succeed in innovation management’s daily work especially in a phase of organizational change.

Marie Zhang Chief Innovation Officer Long John Silver’s Innovation at Long John Silver’s

Marie Zhang is the Chief Food Innovation Officer and SVP, Innovation through the creation, diffusion and use of Research and Development, Quality Assurance and knowledge has been recognized as a key driver of Supply Chain for Long John Silver’s. Through her roles, she economic growth. In a marketplace battered by slumping leads a motivated team to support the company’s 1,300 sales, traffic, and rising commodity and fuel prices, global restaurants in re-imaging LJS’s menu vision and restaurants are turning to their food innovations to help executing the highest standard of quality and food safety boost business and profitability. Long John Silver’s, which through a cost-effective supply chain strategy. Marie is a was founded in 1969, was purchased from Yum! Brands performance-driven executive with a proven track record Inc. in 2011 by a group of local investors. Since the dating 20 years of increased profitability through new purchase, the company has put a premium on developing product innovation, product quality improvement and new products and improving brand awareness for more supply chain efficiency. than 1265 restaurants. Seafood is a very healthy protein; the next decade will be centered around it. As a quick- service seafood restaurant, it is Long John Silver’s privilege to promote healthy protein into the American lifestyle by elevating menu innovation. Today’s consumers are looking for more exciting, flavorful and customized experiences, and Marie’s team strives to provide consumers with those experiences through new product innovation. In addition, her product innovation is focused on broadening demographic appeal while balancing health and indulgence. Speaker Information 6

Luis Solis President, North America Imaginatik The Premature Extinction of the CINO

Luis makes big things happen for high-growth technology It’s too early to celebrate the CINO role or a formal organizations. At Imaginatik, he leads sales, marketing and Innovation function at large organizations as “here to stay” consultancy in North America. He repositioned phenomena. Like many other efforts at transformational GroupSystems into a market leader in SaaS enterprise change during the past 25 years, CINOs confront collaboration software, driving sales more than 400%. At widespread resistance. Performance measurement is GE Capital (GeoLogistics), he co-led the creation and difficult. CEOs and executive committees struggle with management of a pioneering $2 billion supply chain what tomorrow will look like for Innovation. CINO extinction outsourcing business. is likely unless several lessons are applied! Luis Solis, Imaginatik’s President of North America and a 25-year transformation and technology leader, will reveal a compelling framework for fortifying the CINO position and the Innovation function for future success. Derived from his work at Imaginatik and pulling content from his upcoming book “Innovation Alchemists”, Luis’ presentation will share insights and advice valuable to CEOs and CINOs alike.

Lior Arussy President Strativity The Performance Innovation – Creating A Culture of Innovation Everywhere

A world authority on customer experience and customer- In the customer experience era, companies cannot depend centric transformation, Lior Arussy delivers results. He on a few people to determine the future. Innovation founded Strativity Group, the global customer experience belongs to every employee - in every department - research and consulting firm, which helps clients create through every interaction, no exception. The shift from exceptional customer experiences, yielding exceptional products to experiences requires employees to own the results. He has worked with some of the world’s leading innovation charter and deliver in real time. This brands eg Mercedes-Benz, Capital One, HSBC, Nokia, SAP, presentation will share the principles of unleashing the FedEx – helping them convert from product to customer power of innovation in every employee. centricity and produce outstanding growth. He is the • What is the difference between experience and product author of 6 books, including ‘Customer Experience innovation? Strategy’ - “the most ambitious and successful attempt at • What keeps employees from innovating right now? a comprehensive text on… customer experience • How to create a nurturing innovation culture? management...refreshingly practical”; and has received • Featured Case Study: Mercedes Benz – Transforming CRM Magazine’s “Influential Leader Award”. 25,000 employees into innovative experience creators Speaker Information 7

Enrico Pisino Head of Innovation Chrysler Group Innovation as a Competitive Advantage in the Global Automotive Market

Enrico Pisino was appointed Head of Innovation, Chrysler I will present and share some thoughts about Innovation Group LLC in November, 2011. Enrico Pisino was appointed and the future of the automotive landscape. In particular I Head of Research and Innovation, Fiat Group Automobiles will introduce 3 items: First, the scope of the Chrysler and in May, 2013. In this role, he has responsibility for managing Fiat alliance; Second, I will provide you with an overview of and directing Research and Innovation activities for: new the Fiat & Chrysler Innovation Network and Processes to features for vehicle programs, innovation processes to compete in a global market, and lastly, I will underline the identify emerging technologies, ensuring overall alignment driving forces in automotive evolution and how the new of innovation programs with Fiat’s and Chrysler’s brands, technology should contribute to overcoming automotive competitive marketplace and technology development, industry challenges. transferability of technological innovation among vehicle platforms, the development of best practices and tools for design and engineering, as well as ensuring full commercialization and implementation to products.

Michael Perman Dean of Global Innovation Gap Inc. Alternative Realities of Innovation

Michael Perman is Dean of Global Innovation at Gap, Inc, Innovation is the ability to perceive and the courage to act where he leads innovation programs for new products and upon alternative realities that lead to growth. So, how can consumer experiences across all of Gap’s brands. He leads we perceive these alternative scenarios and what gives us the “Mindspark” program, which is a multi-sensory team the confidence to follow new paths? In this session, you’ll event that addresses key business challenges using learn new approaches to design-thinking and co-creation creative problem-solving tools. Michael is also responsible tools based in neuroscience that enable organizations to for developing innovation architecture and talent. Prior to emerge confidently with new ventures. Michael Perman will joining GAP, Michael was Senior Director of Global also speak about Gap, Inc's plans to build organizational Marketing at Levi’s, where he helped reposition the capacity for innovation by focusing on talent. women’s business and introduce Levi’s Curve ID.

Phil Swisher SVP, Innovation Brown Brothers Harriman Building an Innovation Function

Phil is focused on building new products and services that As CEOs look to find sources of growth in a no growth to will generate meaningful long-term revenue for the firm. low growth world, innovation is almost always part of the He is also one of eleven innovation experts appointed by answer. Creating a centralized innovation function, if the Governor of Massachusetts to his Council for carefully constructed and thoughtfully managed, can make Innovation, which was established to advise the Governor a dramatically positive impact on even the largest on how best to improve government efficiency and use organizations. As someone who has built an innovation technology to streamline the delivery of government function from scratch inside a global bank, and who was services. Prior to joining Brown Brothers Harriman, Phil previously an entrepreneur, Phil Swisher will provide worked for FHB Formation, a start-up that acquired specifics on how to design, build, and run a world-class control of Northeast Bancorp. He also previously led a innovation program in your organization. start-up, financed by the Kraft Group, that is focused on commodities trading and risk management. Speaker Information 8

Dominic Venturo Chief Innovation Officer US Bank Creating a Framework for Payments Innovation

Dominic Venturo is chief innovation officer for U.S. Bank Financial Services companies compete with other Financial Payment Services. In this role, he leads a team of Institutions and non-Financial Service companies in many visionaries who see potential in emerging technology or markets and segments. This is especially true in the business models and adapt those to fit customer needs as Payments businesses where seemingly weekly a new start- they understand them today or how they envision them in up focused on an aspect of banking and payments the future. Mr. Venturo’s team develops new products, sets emerges. To compete in this rapidly evolving marketplace, the strategy for emerging innovations in payments and U.S. Bank formed the Payments Innovation group. creates the environment within the bank through which However, creating a dedicated team to focus on innovation these innovations are tested, adjusted and brought to in payments was only a first step. A new framework had to market. be created to support the new objective of developing and testing new concepts before investing in building commercialized products. Since launch in 2007, Payments Innovation has delivered 4-5 pilots to market each year and has been recognized by industry publications as a leader. Find out how this framework was developed and altered as the group evolved.

Steve Faktor Author Econovation The Are You Innovating Happiness?

Steve Faktor is an entrepreneur, futurist and digital You better be. In a world automating faster than anyone commerce expert. Steve is CEO of IdeaFaktory incubator, imagined, almost everything is getting cheaper and easier. which helps companies develop and speed innovations to People in developed markets are hurdling towards a life market by partnering with top startups. Steve is author of ruled by leisure and entertainment. From now on, every Econovation, which reviewers call “a fascinating, erudite, new invention and every new job must achieve one thing: bitingly funny, well researched, and…important book” about innovate happiness. It won’t be easy. Our new digital lives capitalizing on the end of consumerism and rise of leave a big, empty biological hole – something the 'producerism'. Steve is a top keynote speaker and booming self-help and yoga pants industries won’t solve contributor to Forbes, Harvard Business Review and alone. So innovators must work harder than ever to LinkedIn Influencer. As head of the American Express master the rules of competing in this saturated, pleasure- Chairman’s Innovation Fund and senior executive at Citi seeking world - a Disney World, of sorts. In this session and MasterCard, Steve created several $100M+ businesses you’ll learn what those rules are, who’s mastered them, and deployed multiple enterprise innovation programs. and how to bake happiness into every innovation. 9 Speaker Information

Bill Alberti SVP, Strategy Communispace Inspiring the Future

As the Senior Vice President of Strategy, Bill helps align Businesses are operating in a more volatile world than communities to our clients’ business priorities. In this ever before. Every business model is open to challenge and capacity, Bill is focused on the implications of consumer under constant threat. Increasing levels of data and insights and how clients can translate these insights to pressure to move faster make it difficult to take time to business growth. Prior to Communispace, Bill worked at step back and think – making businesses and their people Arnold Worldwide for nine years where he founded a resistant to change. On top of that, demanding consumers business strategy group that was instrumental to Arnold’s want more for less and rely on their feelings as facts. These success with new business and client results. Bill also aspects of the current business landscape make it created a consulting capability called Capital Insight, challenging to get inspired and create breakthrough designed to communicate a public company’s investment innovations. To inspire the future, we must turn many of the story to Wall Street analysts, investors and the media. Bill principles that have guided market research for the last 50 has worked with dozens of blue-chip companies in nearly years upside down. Inspiring the future is all about every category where his work focuses on getting to big, consumer inspired growth by creating real value in business-building ideas simply, quickly and often. He is a customers’ lives. This session will cover six key principles of graduate of the S.I. Newhouse School of Public an ‘outside in’ approach to helping organizations grow and Communications at Syracuse University. serve as pillars to inspire the future of your business.

J Schwan CEO Solstice Mobile Ms. Mobile, Meet Mr. Big Data: Making an Innovation Baby

J's mission is to help transition enterprises into the era of Disruptive technologies are the functional building blocks contextual computing. J is the Founder and CEO of Solstice of ingenuity and advancement. We are at the convergence Mobile (www.solstice-mobile.com), one of the nation's of two of the largest technology disrupters in history. The largest and fastest growing enterprise mobile software combined power of mobile and big data are enabling and services firms. Solstice sets sound mobile strategy and contextual engagement, predictive analytics, IoT, builds amazing apps for some of the country's greatest wearables—fully transforming industries and creating new brands. Solstice has offices in New York and Chicago and business models. Often elusive in this disruptive revolution houses over 200 passionate, mobile-focused designers is the right focal point and how to cultivate enterprise and engineers. value. J Schwan will present technologies and strategies with the most tangible enterprise opportunities. He will present pathways and methodologies to accelerate innovation, while sharing best practices honed from collaborating with leading brands on their innovation imperatives. Speaker Information 10

Ed Hoffman Chief Knowledge Officer Promoting Innovation Through Continuous NASA Learning at NASA

Dr. Ed Hoffman is the director of the NASA Academy of Learning and innovation are critical to the success of Program/Project and Engineering Leadership (APPEL) and NASA's complex projects. The agency’s performance as a NASA's Chief Knowledge Officer. He works within NASA as learning organization has grown through lessons learned well as with leaders of industry, academia, professional from major mission failures. The space shuttle Challenger associations, and other government agencies to develop and Columbia accidents and the Mars Climate Orbiter and the agency's capabilities in program and project the Mars Polar Lander failures all resulted in rigorous management and engineering. Dr. Hoffman has written independent investigations and intensive activities to learn numerous journal articles, co-authored Shared Voyage: from these events. In the aftermath of the loss of the space Learning and Unlearning from Remarkable Projects (NASA, shuttle Columbia in 2003, the Columbia Accident 2005) and Project Management Success Stories: Lessons Investigation Board wrote that, “NASA’s current of Project Leaders (Wiley, 2000), and speaks frequently at organization...has not demonstrated the characteristics of conferences and associations. He serves as adjunct faculty a learning organization.” This finding, similar to those that at The George Washington University. He holds a followed earlier failures, sparked intensive efforts to Doctorate, as well as Master of Arts and Master of Science address the organization's ability to assimilate changes and degrees from Columbia University in the area of social and learn from events. The decade since the Columbia accident organizational psychology. He received a Bachelor of has made clear the importance of approaches that Science in Psychology from Brooklyn College in 1981. emphasize both people (networks, communities of practice, and a culture that promotes openness and sharing) as well as systems (user-friendly, accessible information, including timely dissemination of lessons learned and best practices). A key priority in all these efforts has been to focus on the needs of practitioners. Project teams can now make use of support organizations that offer expertise in program/ project management, engineering, and safety. Practitioners at all career levels across the agency also have opportunities to learn through a rich variety of knowledge services and activities, including online tools, knowledge sharing forums, case studies and publications, and hybrid formats that blend these and other elements. This approach ensures that teams get the support needed in the field and the agency retains its knowledge and matures as a learning organization. It is a flexible model that continues to adapt as NASA's needs evolve.

Mark Payne Founder, President Fahrenheit 212 Fahrenheit 212: Two-Sided Innovation

Founder, President and Head of Idea Development at As competitive proliferation puts pressure on businesses’ leading innovation consultancy Fahrenheit 212, Mark Payne growth rates and margins, innovation has become a has spearheaded innovation efforts that have created mission critical growth engine. But facing this urgency, over $2B in revenue for Fortune 500 companies, emerging today’s innovation methods remain wildly unreliable at businesses and Private Equity firms. One of the architects delivering profitable outcomes. Through its work on the of the firm’s unique ‘Money & Magic’ philosophy, its front lines with many of the world’s great companies and outcome-based business model and its breakthrough private equity firms, Fahrenheit 212 uncovered the reason method of marrying analytical commercial strategy with why: innovation is a two-sided problem. Big outcomes only consumer-centered creativity, he is both a front line happen when the needs of the consumer and the business innovation practitioner and an industry thought leader. His are fully solved. Founder Mark Payne will share insights firm has been called ‘The Innovator’s Paradise’ by Fortune, that shaped Fahrenheit’s unique Money & Magic approach, a ‘White Hot Idea Factory’ by BusinessWeek, the ‘Epicenter and how it's transformed innovation impact. of Innovation' by Esquire and ‘Melding the Best of McKinsey & IDEO’ by Fast Company. Panel Information 11

Panel Discussion OUT-OVATION: Looking Outwards to Fuel Our Innovation Efforts Nearly all of today’s corporate innovation is guided either through internal information, or a relatively cursory use of external consumer insights. But looking outwards may be a better way of creating something new. • Innovation is a broad term. Is it too broadly defined? • How can and how has consumer insight fueled innovation and created impact for your business? • How is innovation and being guest-centric or customer-centric linked? Moderated By

Tom Bernthal Tom founded Kelton with a vision of bringing a journalist’s eye for the human story to the world of research and marketing. As CEO, Tom has been responsible for ensuring Kelton continues to evolve and grow, adding design, strategy, and communications functions without losing our fundamental passion for understanding what makes people tick. As all great journalists do, Tom is a natural-born listener; it’s his ability to intuitively understand what clients need and how Kelton can help that’s led to the company’s growth.

Gareth Schweitzer Julie Moll President SVP, Portfolio Strategy Kelton Global Marriott International

As Founder and President of Kelton, Gareth is a driving Julie Moll is Senior Vice President, Portfolio Strategy and force behind the company’s strategy, culture, and Research for Marriott International. She is responsible for success. With nearly 20 years of experience in framing competitive strategies and identifying and communications, Gareth leads relationships with several validating new product and business opportunities for the of Kelton’s key clients, and oversees the quality of work Marriott portfolio of brands. She leads strategic brand produced by the company. He has personally been a research, competitive intelligence and consumer/market leader in nearly every aspect of each of Kelton’s key trends; and is responsible for synthesizing and applying disciplines – qualitative research, quantitative research, insights to shape portfolio and brand direction. Julie strategy, design and communications. Before starting the joined Marriott in1983 as a Business Analyst with the firm, Gareth was a political journalist (one of the youngest then-new Courtyard division. She subsequently held a members ever in the White House Correspondents’ variety of strategic marketing, planning and regional Association) and an embedded reporter in Iraq during the management positions related to the design/launch of war’s early days. new hotel brands, Business Travel Sales and New Business Ventures.

Jason Hill Iris Mangelschots Director, International EVP, Innovation Advertising & Content Mike’s Hard Lemonade GE

Jason joined GE in 2011 as Director, International Dr. Iris Mangelschots is currently Executive Vice President Advertising and Content. He leads brand strategy, Innovation at the Mark Anthony Group Inc, a privately creative campaign development, and media channel held Alcohol Beverage company. Founded in 1972, the planning across GE’s key growth markets. Jason seeks Mark Anthony Group grew organically from a wine out the company’s most compelling stories of impact— importing business to a producer and distributor of fine from across the portfolio—and brings them to life through wine, premium beer and is today the industry leader in an array of media. In the past year Jason has circled the the Flavored Malt Beverage and Ready to Drink globe to launch the company’s “GE Works” campaign in categories in North America. One of the company’s ‘New Australia, Brazil, Canada, China, Germany, India, to World’ brands is the iconic mike’s hard lemonade®. Indonesia, Saudi Arabia, Turkey, and Vietnam. Panel Information 12 Panel Discussion Climate for innovation

• How to create the right organizational conditions to enable teams to achieve their creative best? • What is the role of leadership in building a climate for innovation? • How to achieve true employee engagement? • What are the biggest challenges to building internal capabilities for innovation?

Moderated By

Whitney Johnson Whitney Johnson is a leading thinker on driving innovation via personal disruption, and the co- founder of Clayton Christensen’s investment firm. She is a regular contributor for Harvard Business Review and LinkedIn, and speaks and consults with Fortune 100 Companies. Recently, her work was recognized by Management Thinkers 50, which named her as a finalist for the 2013 Future Thinker Award.

Wendy Mayer Mark Polson VP, Worldwide Innovation VP, Business Innovation Pfizer Estee Lauder

Wendy Mayer is Vice President, Worldwide Innovation for Mark Polson is the Vice President of Creativity and Pfizer. In this role, she is responsible for driving innovative Business Innovation. Mark joined the Estée Lauder ideas and thinking across the organization through the Companies in 1991 as Design Director for Visual identification of transformative and disruptive innovation Merchandising for the Estée Lauder Brand. In 1995, Mark platforms that can be leveraged across the business, and moved to Corporate Packaging as Director of Display through the development of a culture that will support Development, responsible for display development. In continued innovation throughout the organization. that role, Mark’s team expanded from servicing three Wendy joined Pfizer in 1997, and has had various roles brands to almost all brands in the Company portfolio. across the commercial organization. Prior to her current role she was Connecticut State Director within Primary Care, for approximately $200 million in revenue.

Liz Krisel Charles Speidel VP, Innovation Programs VP, Innovation Center Mattel / Fisher-Price Sony

Liz Krisel is responsible for leading companywide Charles E. Speidel is Vice President of the Research and Innovation Programs for Mattel, and Inventor Relations Innovation Center at Sony Electronics, Inc headquarters for Fisher-Price. Her programs support Mattel’s growth in San Diego, California. In this role Charles and his team objectives by building new and dynamic internal and guide Sony in making more informed decisions in all areas external innovation capabilities and optimizing them of the business in addition to developing innovative company-wide. A few projects of note are an internal solutions for Sales & Marketing activities and product social innovation platform to tap Mattel’s vast talent pool, development. Charles brings a wealth of experience to functional summits that enable subject matter experts to Sony electronics in the US with more than 17 years in convene, and development of an online idea submission various sales and marketing functions within Sony. He has platform to broaden the company’s reach with the worked at Sony’s European headquarters, Sony France, Inventor and Open Innovation Communities. and Sony Nordic, covering Sweden, Denmark, Norway and Finland. Panel Information 13

Panel Discussion Innovation in established brands

• Innovation in mature and established businesses • Building corporate-level innovation programs • The process of innovation

Moderated By

Rachel Antalek Jeff Semenchuck VP, Concept Innovation Chief Innovation Officer Starbucks Hyatt Hotels Group

Rachel Antalek is a seasoned marketer with 20 years of Jeff Semenchuk serves as the first chief innovation experience in the beverage and restaurant industries. officer at Hyatt Hotels Corporation, a leading global She is currently VP, concept innovation, for Starbucks, hospitality company. He has more than 25 years of responsible for long-term beverage and retail innovation. experience as a corporate innovator, playing key strategic In previous roles, Rachel was marketing director of roles for companies for companies in industries ranging Starbucks Coffee Deutschland, overseeing the brand’s from financial services to pharmaceuticals. He previously marketing and communications activities in the German served as a founder and managing director of Citigroup’s market. Her other roles at Starbucks have included global Growth Ventures & Innovation unit. He was also oversight of the global beverage team (category & head of global innovation at Pfizer Consumer Healthcare, product development) as well as director of the has founded four start-ups and worked as a corporate international beverage team and the global espresso and consultant, including serving as a senior advisor with the brewed coffee teams. Monitor Group.

Barry Calpino VP, Innovation Kraft Foods Group

Barry is VP of Breakthrough Innovation at Kraft Foods Group, leading Innovation across the KFG BU teams. Barry has been at Kraft since 2009. He has 20 years of CPG Brand Marketing experience, with 14 years spent mostly or entirely focused on leading Innovation. Leading CPG companies he has worked for in Innovation include SC Johnson, Kellogg's and Wrigley, where he led Gum and Candy innovation for North America prior to coming to Kraft. Barry has an undergraduate degree in Marketing from Marquette and his MBA from Kellogg- Northwestern. Barry is from Chicago, where he resides with wife and 3 kids. Discussion Information 14

Group Discussion

Engaging Communities in the Innovation Process

Join us for a live group discussion led by InnoCentive – featuring Mona Vernon from Thomson Reuters and Scott Wilkins from AstraZeneca – as we discuss the importance of problem definition and how companies must tap into communities as part of their innovation strategies. This discussion will explore the role that collaborative innovation has in accelerating the innovation process within the enterprise. Specifically the topics of:

• Methodologies – implementing systems and teams to help facilitate • Processes – the methods used to make it work • Culture – Creating the environment where collaborative innovation can succeed (both top down and bottom up)

Steven Domeck Dir., Business Innovation InnoCentive

Steven Domeck joined InnoCentive in 2009 with primary responsibilities for delivering InnoCentive’s Challenge- Driven Innovation methodology within its major enterprise clients. As a new product innovation professional with a combined twenty years of technical, product development and consulting experience, Steve facilitates of the cultural and rapid innovation principles critical for companies to succeed with an open innovation approach.

Mona Vernon Scott Wilkins Senior Director, Director, Innovation Emerging Technology AstraZeneca Thompson Reuters

Mona Vernon, is senior director of Emerging Technology Dr. Scott Wilkins is a global innovation leader for at Thomson Reuters. Mona is building an Open AstraZeneca and plays a pioneering role in growing the innovation capability at Thomson Reuters. Her focus is on company’s innovation capability. Over the past 4 years, reaping the benefits of both external and open Scott has led the strategic direction and implementation innovation. Mona also initiates, cultivates and manages of AstraZeneca’s first innovation platform, and also plays academic partnerships and scans the technology sector a key role in delivering the company’s culture programme. for start-up engagement. She holds a bachelor of These initiatives have connected over 30,000 colleagues science degree and master of science degree in across the company which have resulted in a new way of Mechanical Engineering from Tufts University. She also working with proven impact across R&D and commercial has a master degree in System Design and Management functions. Scott joined AstraZeneca in 2000, and has from MIT/MIT Sloan. Prior to joining Thomson Reuters, she held various scientific and leadership roles across the worked in Technology start-ups in product development, organization. and technology and product management roles. Workshops 15

Elisa O’Donnell Global Head of Consulting Imaginatik Building the Future Innovation Organization

Elisa brings over 20 years of management consulting As with other transformation roles of the past two decades, experience in the field of innovation and change. She has CINOs are at risk of being marginalized, if not eliminated, been part of the leadership team at Continuum, a design unless they build the proper organization to fuel success. thinking consultancy, Synecticsworld, an innovation The landmines are everywhere: an unclear or nonexistent consultancy, and has held other leadership positions at A.T. corporate innovation strategy; lack of legitimacy in the eyes Kearney and Coopers and Lybrand (PwC). Elisa's work has of line managers; lack of CEO and Board understanding spurred innovation with clients such as Fidelity Investments, and material support; and a corporate culture resistant to L’Oreal, American Express, Blue Cross Blue Shield and change and disruption. Elisa O’Donnell, Imaginatik’s global Merck Pharmaceuticals. head of consulting, will lead a collaborative workshop to develop organizational strategies and practices for innovation’s success. Starting from general premises of Innovation’s likely long-term role within the enterprise, Elisa will guide participants to address the difficult actions that must be taken to create the sustainable innovation organization of the future.

Shubber Ali VP, Strategic Innovation Salesforce Meaningful Innovation

Shubber Ali is a Vice President of Strategic Innovation at In this workshop we will focus on delivering meaningful Salesforce.com, where he works with clients to transform innovation to your business processes and models. First, strategically, by focusing on how to rethink and radically we will conduct a hands-on exercise to uncover existing simplify business processes and models, with employees, orthodoxies in your current businesses – that you have partners and customers, through the lenses of mobility and about your own business or industry, or that your social technologies. He led Innovation in Silicon Valley for customers have about you – that prevent or limit your Accenture, where he built the firm's end-to-end internal ability to innovate. Second, we will look at the forces that innovation program, and helped clients to build their own are disrupting every business today – and then examine differentiating innovation systems. He co-founded a private how companies across industries, from startups to Fortune equity-backed startup, Flaik.com. He currently serves as 100 business, are leveraging the latest tools in Adjunct Professor of Innovation Management in the collaboration, mobility, simplicity, and big data to deliver Executive MBA program at Georgetown University in transformational innovation for their customers and how Washington, DC. you can utilize these workshop tools to apply their insights directly to your own business. Workshops 16

Bennett Blank Innovation Leader Intuit Rapid Experimentation for Breakthrough Innovation

Bennett’s passion is creating extraordinary innovators Rapid experimentation is a foundational capability for any within large organizations. He currently plays the role of innovative organization. In this hands on workshop, you'll Innovation Leader at Intuit Inc., building employee learn the mindsets and organizational capabilities required innovation capabilities such as lean startup, design-thinking for your teams to run fast and effective experiments. This and intrepreneurship across the company. Recently profiled presentation also includes specific examples of "rapid in the San Jose Business Journal, Technorati and Forbes, experiments" being run at Intuit and beyond, as well as the Bennett’s internal startup training series is transforming infrastructure your organization must build to support this the wayteams transform ideas into opportunities. Through methodology. stories of success and failure, Bennett will share exactly what it takes to create the internal conditions for successful Golden Nuggets innovation. • Learn specific tools, techniques and principles for rapid experimentation • Lean a simple method for assessing teams' innovation capacity • Lean how to make decisions based on experiment data and customer surprises

Marty Yudkovitz SVP, Strategic Business Innovation The Walt Disney Company Establishing and Operating a Strategic Business Program at Large Companies

Martin J. Yudkovitz leads The Walt Disney Company’s Inherent cultural, bureaucratic, historical, political, legal Strategic Innovation group, which identifies and develops and other obstacles typically make corporate-wide new businesses for Disney to enter across all of its business innovation programs difficult to establish and operate, lines and manages the corporate-wide process for particularly at large companies in mature industries. business innovation. Prior to that role, Mr. Yudkovitz served as Senior Vice President for Corporate Strategy and Many of these programs fail to achieve satisfactory results Business Development at Disney, where he played a key because the significance of these issues are either not fully role in devising new strategies that helped the company appreciated or incorrectly addressed. Even when properly reach and sustain industry-leading levels of growth and planned, the execution, institutionalization and success. sustainability of such innovation programs is often a challenge at large companies.

This Workshop will address all of the issues associated with innovation programs to identify and enter new businesses at large companies in mature industries and discuss specific project examples that allow for multiple, optional approaches to fit a given company at a given time and maximize success. The Information 177

Chief Innovation Officer Summit Date: December 5 & 6, 2013 City: New York Venue: NY Marriott Downtown Hotel, 85 West St. & Albany St, New York, NY 10006 Accommodation: DoubleTree - Financial District (8 min walk from summit venue) Reservation Link: Book Your Room Online Reservations By Phone: +1-800-222-8773 (quote ‘INE’)

Registration Pricing

Silver Pass Gold Pass Diamond Pass $1395 $1695 $1895

Access to all sessions & Access to all sessions, networking events Access to all sessions, networking networking event & annual subscription to IE. membership events, annual subscription to IE. membership & Strategic Analysis Report

$1195 $1495 $1695 Early Bird Price Early Bird Price Early Bird Price (before Oct 4) (before Oct 4) (before Oct 4)

1 Day Pass On-Demand $895 Pass $600 Full access to the Chief Innovation Access to a full recording across both Officer Summit, networking events & 30 days for the Chief Innovation Officer days access to IE. membership Summit

30 day Access to IE. online access to membership site event materials to view the event materials

Group Discount Offers 3 Silver Passes: $3000 ($1000 per attendee) 5 Silver Passes: $4750 ($950 per attendee) 3 Gold Passes: $3600 ($1200 per attendee) For larger groups or special requests contact 5 Gold Passes: $6250 ($1250 per attendee) Elliott by calling +1 415 315 9404 or email [email protected] 3 Diamond Passes: $4200 ($1400 per attendee) * Team discounts are applicable at the point of 5 Diamond Passes: $7250 ($1450 per attendee) registration only.

Ways to Register

+1 415 315 9404 +1 323 446 7673 Register Online Here

F TI L Registration Form Chief Innovation Officer Summit December 5 & 6, 2013 | New York For registration or more information on the program, please call Elliott on +1 415 315 9404 or email [email protected] or fax this registration form to +1 (323) 446 7673 1. Delegate Information... NAME OF EACH ATTENDEE

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2. Pass Types... Early Bird Pass Options until October 4, 2013 Group Discount Pass Options Early Bird Silver: $1195 Attendees ____ 3 Silver Passes $3000 ($1000 per attendee) Early Bird Gold: $1495 Attendees ____ 5 Silver Passes $4750 ($950 per attendee) Early Bird Diamond: $1695 Attendees ____ 3 Gold Passes $3600 ($1200 per attendee) Early Bird 1 Day Pass : $695 Attendees ____ 5 Gold Passes $6250 ($1250 per attendee) 3 Diamond Passes $4200 ($1400 per attendee) Regular Pass Options after October 4, 2013 5 Diamond Passes $7250 ($1450 per attendee)

Silver Pass: $1395 Attendees ____ For larger groups or special requests contact Elliott by calling Gold Pass: $1695 Attendees ____ +1 415 315 9404 or email [email protected] * Team discounts are applicable at the point of registration only. Diamond Pass: $1895 Attendees ____ 1 Day Pass : $895 Attendees ____

Pass Descriptions: Silver Pass: Access to all sessions & networking events, 30 day access to IE. Membership Gold Pass: Access to all sessions, networking events & annual subscription to IE. membership Diamond Pass: Access to all sessions, networking events, annual subscription to IE. membership & Strategic Analysis Report One Day Pass: Access to 1 day of the summit, 30 day IE. Membership 3. Payment Options...

Check (Make checks payable to The Innovation Enterprise Ltd) Invoice me Visa Mastercard American Express Diners Club Discover

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before October 28, 2013 incur an administrative charge of 50%. If you cancel your registration after October 28, 2013 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT. Schedule 197

Day One December 5 08.30

Session One 08.30 - 10.00

10.00 Coffee Break 10.00 - 10.30 10.30

Session Two 10.30 - 12.00

12.00

Lunch 12.00 - 13.30 13.30

Session Three 13.30 - 15.00 15.00 Coffee Break 15.00 - 15.30 15.30

Session Four 15.30 - 17.00

17.00

Networking Drinks 17.00 - 19.00 19.00

Day Two December 6 08.30

Session Five 08.30 - 10.00

10.00 Coffee Break 10.00 - 10.30 10.30

Session Six 10.30 - 12.00 12.00

Lunch 12.00 - 13.30

13.30

Session Seven 13.30 - 15.00 15.00 Coffee Break 15.00 - 15.30 15.30

Session Eight 15.30 - 17.00 17.00 F TI L Sponsors 20

Gold Sponsor Silver Sponsor Silver Sponsor

Panel Sponsor Bronze Sponsor Lunch Sponsor

Sponsor Sponsor Exhibitor

Exhibitor Exhibitor Exhibitor

Exhibitor Associate Sponsor For more information, contact Patrick at [email protected] F TI L Media Partners 21

For more information, contact Kat at [email protected] F TI L Innovation 2014 CALENDAR

April December Chief Innovation O!cer Chief Innovation O!cer Summit Summit April 29 & 30 December 3 & 4 London New York

June Chief Innovation O!cer Summit June 18 & 19 Santa Clara

IP Strategy Innovation Summit June 18 & 19 Santa Clara

Expected Attendees CXO IP

Partnership Opportunities: Patrick Lewis | [email protected] | +1 415 992 7632 Attendee Invitation: Sean Foreman | [email protected] | +1 415 692 5514 22 Membership Exclusive Content for Strategy, Finance, Big Data & Business Analytics.

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