The New Estonian Golden Age Alexander Grover Alexander Grover

• Director of Marketing at Trigon Capital • Real Estate & Equity Investor in Estonia, India and the USA • Six Sigma Project Manager at Sears Holding Corp • Wireless PM/Engineer at Ericsson in Stockholm • Former Navy Intelligence Officer

• MBA from University of Illinois • BS Nuclear Engineering from Kansas State University

The New Estonian Golden Age Overview

• Culture • Best in Class: Creating Competition & Innovation • Industries of the Future: – Nuclear Power & the Hydrogen Economy – Medical Tourism – Candy & Confections • About the book • Discussion

The New Estonian Golden Age “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” ‐ Charles Darwin

The New Estonian Golden Age Competitive Rankings

IMD’s definition of competitiveness is: “How nations and businesses are managing the totality of their competencies to achieve greater prosperity”. Competitiveness is not just about growth or economic performance but should take into consideration the “soft factors” of competitiveness, such as the environment, quality of life, technology, knowledge, etc. This helps explain why some countries, the US, Japan, the UK, Nordic economies and small, open economies like Hong Kong, Singapore and Switzerland are able to maintain their rankings in the top league despite short‐term disruptions. The study emphasizes flexibility and adaptability as key factors.

‐ Source: IMD INTERNATIONAL(www.imd.ch)

The New Estonian Golden Age Culture

• The integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for learning and transmitting knowledge to succeeding generations

• The customary beliefs, social forms, and material traits of a racial, religious, or social group; also : the characteristic features of everyday existence (as diversions or a way of life) shared by people in a place or time

The New Estonian Golden Age Best in Class Creating Competition & Innovation

The New Estonian Golden Age Silicon Valley (California)

• “The most innovative place in the world," Gov. Arnold Schwarzenegger • Home to famous companies such as Intel, Apple, Google etc. • 1 percent of the US population – Filed 11% of US Patents and soaked up 25% of VC funds in 2005, – Foreign born are 38% of the population and make up 53% of the Engineers, George Koo, New American Media (January 25, 2006), Silicon Valley's Lead Role in Idea Economy Relies on Foreign‐Born • Silicon Valley aims to attract the best in the world, not the best in America.

The New Estonian Golden Age Nokia

• The worlds largest manufacturer of phones • ~130,000 employees in 120 countries and sales of €50B pa • Nokia embraces diversity: – From their website (http://www.nokia.com/A4126309): “Nokia aims to evolve its company culture toward a world‐class example of an inclusive working environment. Our goal is to enable men and women of different cultural or ethnic backgrounds, skills and abilities, lifestyles, generations and perspectives to contribute their best to our success.”

The New Estonian Golden Age Industries of the Future

• Need to be built on solid infrastructure, • Need to be best in the class worldwide to compete, • Need to offer value compared to the products or services they hope to displace, • Need the freedom to hire and fire as they need to remain competitive.

The New Estonian Golden Age Nuclear Power & Hydrogen

Honda FCX Clarity The New Estonian Golden Age New Reactors Technologies • Westinghouse Modular Design AP‐600 and AP‐1000 • Hyperion Small Modular Reactors – $25M or $.10 per kwh – ready in 5 years time. – Small ‐1.5 meters across, approx size of a residential “hot tub” – Produces 70 MWt or 25 MWe, enough to power 20,000 – 25,000 average American homes – Buried underground out of sight and harm’s way – Transportable by train, ship, truck – Sealed module, never opened on site Westinghouse AP‐1000 vs. Current Reactor Designs – Enough power for 5+ years – After 5 years, removed & refueled at original factory – No mechanical parts in the core to malfunction – Water not used as coolant; cannot go “supercritical” or get too hot – The company aims to build 3 more plants, – There are already orders from an infrastructure company in the Czech republic.

• Zero CO2 Emissions: opens the doorway for carbon credits.

The New Estonian Golden Age Hyperion Reactor Medical Tourism

• Deloitte Consulting (August 2008) projected that medical tourism originating in the US could jump by a factor of ten over the next decade. An estimated 750,000 Americans went abroad for health care in 2007, and the report estimated that a million and a half would seek health care outside the US in 2008. • A large draw to medical travel is convenience and speed. Countries that operate public health‐care systems are often so taxed that it can take considerable time to get non‐urgent medical care. Case in point: Canada, an estimated 782,936 Canadians spent time on medical waiting lists in 2005, waiting an average of 9.4 weeks. (Fraser Institute) Canada has set waiting‐time benchmarks, e. g. 26 weeks for a hip replacement and 16 weeks for cataract surgery, for non‐urgent medical procedures. (Canwest News Svc).

The New Estonian Golden Age Medical Tourism Cnt’d

• The cost of surgery in India, Thailand or South Africa can be one‐tenth of what it is in the United States or Western Europe, and sometimes even less. – A heart‐valve replacement that would cost $200,000 or more in the US, for example, goes for $10,000 in India‐‐and that includes round‐trip airfare and a brief vacation package. – a metal‐free dental bridge worth $5,500 in the US costs $500 in India, – a knee replacement in Thailand with six days of physical therapy costs about one‐fifth of what it would in the States, – Lasik eye surgery worth $3,700 in the US is available in many other countries for only $730. C – Cosmetic surgery savings are even greater: A full facelift that would cost $20,000 in the US runs about $1,250 in South Africa.

• This endeavor would require a great level of investment and coordination between the private sector, the government and foreign health insurance companies. However, the rewards would be great and benefit many sectors in addition to the health care sector in Estonia: tourism, real‐estate, education ,retail and perhaps even biotech & hi‐tech manufacturing.

The New Estonian Golden Age

• Internationally renowned medical practice headquartered in Rochester, . It employs 30,000 people. Pioneered the modern American medical practice and the current system of medical records.

• Mayo Clinic evolved from the frontier practice of Dr. William Worrall Mayo (1819–1911) and his two sons, (1861–1939) & (1865–1939). Dr. William Worrall Mayo emigrated from Salford, United Kingdom, to the United States in 1846 and became a doctor.

• The Biomedical Imaging Resource (BIR) at Mayo Clinic is dedicated to the advancement of research in the biomedical imaging and visualization sciences. The BIR provides expertise and advanced technology related to these fields, including image acquisition, processing, display and analysis; volume visualization; computer graphics; virtual reality and virtual environments; image databases; computer workstations, networks and programming. The BIR developed the biomedical imaging software Analyze. • Annual revenue is $6.9B per year. (2007)

The New Estonian Golden Age Candy & Confections

• The Swiss in 2007 sold over $1.55 billion in chocolate (chocolate bars, pralines and other delights worldwide) which is an increase 13.8% over the previous year. ‐ Chocó Suisse ‐ the Association of Swiss Chocolate Manufacturers. • The Swiss, who are the largest consumers of chocolate per capita in the world, managed to eat an average of 12.3 kilos of chocolate each, 400 grams more than the previous year according to Chocó Suisse. • Estonia has unique candy products such as marzipan and pralines that could be marketed and manufactured abroad to take advantage of this ever growing industry. • Candy manufacturing incubator concept in the old town.

The New Estonian Golden Age

About the book

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