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Zacks Small-Cap Research Lisa Thompson 312-265-9154 Sponsored – Impartial - Comprehensive Lthompson@Zacks.Com April 10, 2018 Zacks Small-Cap Research Lisa Thompson 312-265-9154 Sponsored – Impartial - Comprehensive [email protected] Sponsored – Impartial - Comprehensive scr.zacks.com 10 S. Riverside Plaza, Chicago, IL 60606 (AFOM-OTCQB) All For One Media AFOM: A Pure Play in Music And Video ALL FOR ONE MEDIA creates original entertainment Content Targeted at Tweens content for 7-14 year olds through multimedia platforms including: music, movies, & merchandise. It is in the final stages of postproduction on Crazy for Valuation is based on AFOM reaching $9 million the Boys, a musical film, with an anti-bullying theme, in revenues in calendar 2018. Based on peer aimed at tweens. As an offshoot, the company valuations of 3.2 EV/sales, the company could be intends to launch a girl band, Drama Drama, the worth $27 million or $0.34 per share. A year from fictional band created in the movie. The company’s that it could rise to $0.58 if projections are met. CEO, Brian Lukow, has had experience with similar ventures: his most notable success is with the boy band Billboard Number 1 selling artist, Dream Street. Current Price (04/09/18) $0.06 The company owns and controls all of the master Valuation $0.34 recordings in Crazy for the Boys as well as over 50 first class professionally produced songs including all OUTLOOK of the original Dream Street recordings. It is currently in pre-production on a Dream Street Documentary and will be casting a new boy band later this year. SUMMARY DATA 52-Week High $0.08 Risk Level High 52-Week Low $0.04 Type of Stock N/A One-Year Return (%) -20.2 Industry Movie/TV Prod & Dist Beta N/A Average Daily Volume (sh) 309,014 ZACKS ESTIMATES Shares Outstanding (mil) 78.2 Market Capitalization ($mil) 4.6 Revenue (in millions of $) Short Interest Ratio (days) 0.0 Q1 Q2 Q3 Q4 Year Institutional Ownership (%) 0.0 Insider Ownership (%) 45.0 (Dec) (Mar) (Jun) (Sep) (Sep) 2016 $0.0 A $0.0 A $0.0 A $0.0 A $0.0 A Annual Cash Dividend $0.00 2017 $0.0 A $0.0 A $0.0 A $0.0 A $0.0 A Dividend Yield (%) 0.00 2018 $0.0 A $0.0 E $1.0 E $2.0 E $3.0 E 2019 $20.0 E 5-Yr. Historical Growth Rates GAAP EPS Sales (%) 0.0 Earnings Per Share (%) N/A Q1 Q2 Q3 Q4 Year Dividend (%) N/A (Dec) (Mar) (Jun) (Sep) (Sep) 2016 -$0.06 A -$0.01 A -$0.16 A $0.01 A -$0.22 A P/E using TTM EPS N/A 2017 -$0.01 A -$0.04 A -$0.04 E -$0.13 A -$0.25 A P/E using 2018 Estimate 2.0 2018 $0.02 A -$0.01 E $0.01 E -$0.01 E $0.03 E P/E using 2019 Estimate 0.3 2019 $0.21 E Zacks Projected EPS Growth Rate - Next 5 Years % N/M Zacks Rank N/A © Copyright 2018, Zacks Investment Research. All Rights Reserved. KEY POINTS Ø All for One Media is about to premiere its new musical movie, Crazy for the Boys. It is now in post-production and is currently shopping for US and international distribution. The company believes Crazy for the Boys is a modern day Grease. Ø This movie, with a production cost of approximately $3 million, is about a diverse group of high school girls forced to work together and thereby develop a deep friendship. This movie will launch the girl music group Drama Drama who will release its already completed album based on the movie soundtrack. Ø AFOM should begin to recognize meaningful revenues in calendar Q2 2018 or its Fiscal Q3 2018. These initial revenues are expected to be generated from advances for movie distribution and soundtrack advances. Ø If successful, Crazy for the Boys could garner multi million dollars of revenue from the movie, music, merchandising and licensing. While it is very difficult to forecast revenues for the movie, or for All For One Media, the potential for significant revenues exists for companies that are successful in penetrating the tween market. Ø While the company expects financial success for its movie, its objective is to garner the widest possible audience, as it intends to use the film to introduce the band Drama Drama that is featured in the movie. This strategy is intended to create multiple revenue streams including, licensing, live performances, soundtrack sales, music streaming, merchandising, as well as other ancillary products. Ø The company intends to release a trailer of the movie within the next 30 days that will be used for potential distributers and the public to create awareness and the potential of the film. Ø The company also has plans to release a documentary on the boy band Dream Street in Q2 of 2019, followed by the creation and launch of a new boys band. Ø The company currently has a fully diluted market value of $4.6 million, and an enterprise value of $6.9 million which would appear to be undervalued based on the company’s forward-looking projections. The company expects to reach revenues of $9 million in this calendar year with most of those revenues occurring between October and December. By 2019, if it can achieve $15 million in calendar revenues, it could be worth $0.58 per share based on an industry average enterprise value to sales of 3.2 times. Investors must be aware that there is great risk and variation in the possible outcomes of revenue and earnings generation for these projects, as well as the exact timing of recognition of those revenues. OVERVIEW All For One Media is a media and entertainment company created to market to the tween demographic. Its initial focus is to create a franchise around the release of Crazy For The Boys, an original full-length motion picture that is a cross between Grease and High School Musical. Featuring fourteen original songs, the movie is intended to launch a new girls band. It went public through a reverse merger in late 2015 by acquiring the assets of Crazy for the Boys LLC, which included a movie screenplay, master recordings, trademarks, and web domain names. Zacks Investment Research Page 2 scr.zacks.com The Crazy For The Boys movie that is currently in post-production, is a musical comedy that also serves as the backstory to the company’s plan to launch a new girl group. AFOM also owns over 50 complete professionally produced master recordings from music in the movie. AFOM expects to generate revenues from sales, downloads and streaming of original recorded music, videos, motion pictures, music publishing, live performances, licensed merchandise and corporate sponsorships. Principal photography was completed on July 30, 2017. The film is currently in post-production in Los Angeles, and is scheduled to be finalized in May 2018. The company has several other major projects in various stages of development that will be completed and marketed in FY 2018 and 2019. Social Media Allows Customers to Be Reached Far More Cheaply Than In the Past From a macro perspective, the enormous power of social media, especially among AFOM’s target demographic, has made it easier and more cost effective to reach tweens globally. Tweens are smart, Internet savvy, and want to be entertained online. Today’s tweens grew up with the Internet and social media. The explosive growth of social media networks such as Instagram and Snapchat as well as streaming music and video services such as YouTube and Spotify have made reaching a worldwide global audience as easy as clicking on a smart phone. It is also much more inexpensive to reach a potential audience than in the past. From a global business perspective, it is the perfect storm; the world has gotten smaller as the market has gotten bigger. To illustrate this, according to the New York Times, more than 800 million people use Instagram for more than 30 minutes a day and young Americans spend two hours a day watching video online. AFOM believes it is poised to be a major beneficiary of both the maturation of social media as well as the increased demand for quality content. The significant increase in media outlets such Netflix, Hulu and a host of other platforms, has made quality content more valuable than ever. AFOM is positioned to provide such content in such a fashion that it will not only fill that void, but it will create multiple revenue streams for the company. Zacks Investment Research Page 3 scr.zacks.com Target Market Demographic AFOM is focused on exploiting what is now commonly referred to as the “tween” market, consisting of children between the ages of seven to fourteen years old. This demographic represents a significant opportunity for companies that are successful in its penetration. Currently there are over fifty million tweens in the United States alone. Over the last decade, this population has grown at twice the rate of the overall U.S. population. It is estimated, aggregate spending by U.S. tweens was in excess of $60 billion in 2017. Additionally, tweens influence a staggering $300 billion of their parents’ spending. The largest segments of tween spending are clothes, music, toys and hobbies, video games and entertainment. Pre-teen children are among the few remaining reliable buyers of entertainment. Last year, 10 to 14-year- olds spent about $3 billion on entertainment content. For the savvy marketer, the tween demographic is easier to penetrate than any time in history as the current crop of tweens are the first generation ever to grow up in a “mature social media” environment.
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