THE Macquarl·E NETW '3AW on Thursdays at 8 P .M., Is a Recent Tural Institution of Switzerland Has National Programs to Be Broadcast
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Hartford Agency CONVENTION ISSUE J, B. CHANDLER NOVEMBER 4 Shaw to Take Over Active Management on Temporary ENTERS The special Convention · Issue of "Commercial Broadcasting" will be Basis QUEENSLAND the next issue dated November 4. As reported in last issue of "C.B.", To facilitate production copy clos Mr. W. T. McClelland has resigned the \\ ing date for that issue has been fixed managing directorship of Hartford Ad PARLIAMENT vertising Agency, effective from the // on Friday, October 29, in Melbourne, close of the year, and will establish his and Monday, November 1, in Sydney. own agency thereafter. The Lord Mayoi- of Brisbane, Alder man J. B. Chandler, who is well known A Our Sydney address for all com Mr. A. C. Shaw, managing director of ~hroug~out the radio. and broadcasting munications is Box 3765 G.P.O., and Clinton Williams Pty. Ltd., will take over the management of the Hartford mdustnes as managmg director of J our Melbourne representative office is Agency temporarily until such time as B. Chandler Ltd., won th:e State by: at 403 Bourke Street, phone MU2932. a suitable new manager is found for election for the Hamilton seat on Satur the job. day last. A number of accounts will leave the 'Alderman Chandler is expected to POST-WAR PLANS Hartford Agency along with Mr. McClel organise a new opposition party before land, but those remaining constitute a the State general elections in Queens Meeting of National Council of strong list. They includ,e W. K. Buck land next year. Advertising Agencies ley Ltd., of C_anada, registered owners of the trade marks for Buckley's Cana INTERNATIONAL SHORT So that they might discuss matters diol Mixture and Buckley's Wintrol of reconstruction of the council and Rub; The Murine Co. Inc., U.S.A., Cleve WAVE items relating to post-war planning for land's Fasteeth Inc., N.Y. ~Fasteeth advertising in Australia, some members and Kleenteeth) ; McCoy's Laboratories Twenty-eight international short-wave of the National" Council of Advertising Inc., N.Y. (McCoy's Cod Liver Oil Tab broadcasting stations are at the present agencies met last week in Melbourne. lets), The ·nr. Leonhardt Co., N.Y. time in operation in the United States Those who · were present were: Mr. • (Vaculoid); The Tanju Co., N.Y." says a bulletin of the Internationai Hugh Berry, president in N.S.W.; Mr. D. (Tanju); Mr. F . W. Clements, N.Y. Broadcasting Union. Fifteen of these J. Riddel, president in Victoria; Mr. G. (Moone's EIInerald Oil); and Clinton stations are in New York, six at San H. Brown, secretary in N.S.W.; Mr. W. VV!illiams Pty. Ltd., Sydney, registered Francisco, four at Boston, two at R. McFerran, secretary in Victoria; owners of the trade mai'ks for Colinated Schenectady, and one at Cincinnati. and M.r. Frank Goldberg. Proxies were Foam Shampoo, Crystolis, Frostene, Most of .them are connected to different Frozol Ice, Kinto, Myzone, Orlex Com arranged for Messrs. C. A. McMillan of directio~l antenna for a certain num Brisbane, N. S. Mount of Perth, and R. pound, Parmint, Phosphorated Iron, ber of hours during the day, several of Regulax, _Salix Magnesia, Urodyne, Vel Jackson of Sydney. them transmitting thus simultaneously mol, and several lesser known products. in the same- directions on different ETWORK has more out wavelengths. Of these twenty-eight than any other G.P. UNIT HANDLING FOUR stations,. seventeen transmit to Europe, SHOWS WEEKLY CROSSLEY CORP'S 500 kW. three to Northern Europe, two to the Near East, ten to North Africa, one to The radio productions unit of the STATION Central Africa, one to India, five to - THEREFORE, ACQUARIE stations offer far George Patterson Pty. Ltd., agency, Some time ago listeners in Europe Australia, four to the Indian Archi· which was recently formed in Mel better value ever before - individually and were able to hear the transmissions pelago, four to the Far East and fifteen collectively. bourne, is now handling four outstand from the 500 kW. medium-wave Ameri to Latin America. ing presentations. can station W8XO, belonging to the Cross Now in its 31st. week, " Chins Up" is ley .C.orporation. It had at that time Pl'. gramme success has followed NIGHT putting out a very bright show. T.his an experimental licence for transmis NEW NATIONAL FOR half hour variety :program is heard ~ogiruQfi:Je success - and the prestige and power sions between midnight and 6 a.m., TH E CQUARIE programmes have created a weekly from 3UZ, being relayed "live" Eastern Standard Time, but this licence NEWCASTLE to 2UW. ' has since been withdrawn. It seems t preference in most Radio homes. Presentation is also recorded to take Further emphasising the status of PREDOMINATING possible that the station may be adapt Newcastle and the coalfields as a radio the air from 4BC-SB, 5DN-RM, 6IX-WB, ed for short-wave transmissions. 7HO and 2KO. In Victoria 3BA and centre, is the announcement by the LISTENING THEREFORE, any and every MACQUARIE 3BO in addition to 3UZ are used. The Postmaster-General, Senator Ashley. sponsor is the Kiwi Polish Co. Py. Ltd. Special Courses of Training-in that his department would push ahead HABIT Station demands attention for your "sP. A recent addition to George Patter with the establishment of a second Campaigns. son's radio entertainment is "Cavalcade Broadcasting transmitter in the area to be program· of Musical Memories," produced for med . by the A.B.C. IS TO Amcal Chemists. This a recent release The Lausanne Conservatorie is Currently the A.B.C. provides onlY through Staition 3UZ fon Wjed'nesday shortly to arrange special courses of one program service through a trans· MACQUARIE -evenings at 8 o'clock. training in broadcasting; this will be mitter in the Newcastle area, but the "Musical Mirror," broadcast through the first time, it seems, that any cul new, station will enable the alternative DAY THE MACQUARl·E NETW '3AW on Thursdays at 8 p .m., is a recent tural institution of Switzerland has National programs to be broadcast. musical addition to radio, sponsored by undertaken the practical training of broadcasters. The s,taff engaged for It is estimated that 200,000 people Jive AN D 136-8 Phillip Street, SYDNEY, Love and Lewis. within 25 miles of the Newcastle Post "Down Memory Lane" is a 15-minute these courses is to be drawn from the collabora,tors of Lausanne studio, and Office, while the areas west and north session for Bedggood Shoes that has beyond that radius are also compara· NIGHT! MELBOURNE ADDRESS: 239 COLLINS been running for two and a half years, will include ·Mr. Marcol Merminod, who tively thickly populated. and as its title implies, revives the has been manager of radio-drama there popular tunes, melodies and ballads for some years and has acquired a T'hree commercial stations give cover· . from the recent to the distant past. It reputation both at home and abroad. age within the Newcastle and coalfield A MACQUARIE REPRESENTATIVE IS AT YOUR SERVICE is broadcast from 3DB every Sunday Diction and music will also be included districts, 2KO Newcastle 2HR at IN ·svDNEY, 'PHONE: B 7887. IN MELBOURNE, 'PHONE: CENT. 4634 night at 9 o'clock. in these courses. Lochinvar, and 2CK ~ Ces~nock. 4 Commercial Broadcasting, October 21, 1943 Commercial Broadcasting, October 21, 1943 5 .