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[email protected]. THE MONTHL Y MAGAZINE OF THE SPECIAL LIBRARIES ASSOCIATION VOL.4, N0.3 Culture 8 Storytelling: Another Line in the Value Proposition Librarians Need Relationship Marketing Libraries and E-Commerce Spotlight on SLA Members % . .p. 3 ? <$ ,. *> ZfT 2 ..??. ..... ?.. :. <;. ..c,.",.:4a ..<i* < > ,: :>:?A $.At.> < $ ...<;< ;.$>"&r ... i:. .: :... c .&3Yr3P9" C> .. r .rJ ;.. ..i.<2 STN International STN &ernational STK International c/o Japan Science and Tech:clogy c/o Japan Association for Internae.ona3 c/o CAS Corporation, Information Center Chemical Information (JAICI) Phone: 800-753-4CAS (4227) for Science =d Technology (JICST) Phone: (03) 5978 3601 or 614-647-3731 Phone: (41) 3-5214-8413 Telefax: (93) 5978 3600 Telefax: (614) 447-3751 Telefax: (+81) 3-5214-8416 E-mail:
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[email protected] 2 7 Upsize This! Libraries Need Relationship Marketing What do libraries have in common with john Deere tractors, Mary Kay cosmetics, Harley-Dzvidson motorcycles, and Prada haute cout- re? Along with many other businesses, they each appear to have committed to relationship marketing, s deceptively straightforward switcheroo on traditional marketing methods.