100 Years of BMW

BMW, or Bavarian Motor Works in All this progression and the compa- English, actually began operations in ny hadn’t even entered the North 1916 as an aircraft manufacturer. American market! That came in 1970, It was 12 years later that the compa- when BMW of North America was ny actually became an automotive established. The 1970s were a land- manufacturer. mark time for the automaker, as the Now, enthusiasts across the world compact 3 Series, mid-size 5 Series attach BMW’s famous logo with auto- and larger 7 Series cars – along with motive excellence. According to its the performance M division – were website, the BMW circular logo of red, launched. blue and white incorporate the state colors of Bavaria. In 1922, the German RECENT HISTORY group moved to production facilities Within the past few decades, BMW in Munich at the Oberwiesenfeld air- has continued to corner the market on field, where the group’s headquarters sophisticated automobiles with a com- remain today. mitted dedication to quality and class. The MINI was the model considered STEADY PROGRESSION to be the company’s first premium After introducing the R 24 motorcy- vehicle in the small-car segment, while cle in March 1948, BMW followed up the manufacturer has also recently with one of its most lauded sedan produced the compact 1 Series, with designs – the 501 model. The innova- hybrid versions of several models tive automobile was spacious for its becoming available. time and drew the attention of a new Most recently in 2013, the German wave of drivers looking for roomier carmaker introduced the BMW i3. This rides. The company followed up with marked the effective introduction of the 502 and its industry-changing the ‘i’ brand, featuring its first all-elec- light-alloy V-8 engine. tric series-production model.

From innovations for lower fuel consumption through refining touches in lighting and navigation, the company has continued to evolve into an industry leader. Even tracing back to the early 1970s when the BMW Group opened up to the North American markets, environ- mentally focused approaches were being taken in the manufacturing process. The long-term goal of BMW has long been to produce the most luxurious and powerful car on the market without sacrificing principles to sustainability.

EFFICIENT DYNAMICS The BMW Group follows a strategic set of steps it calls Efficient Dynamics to reduce the energy consumption and the CO2 emissions of all of its series automobiles. The company tabs it as the “framework for guaranteeing the ecological, economic and social © FOTOLIA viability of our future.” According to the BMW Group, these steps have drastically reduced emis- tion is anticipated. driving experience for owners. BMW The BMW Group’s software engi- sions during the manufacturing pro- ConnectedDrive offers customers this neers are continuously at work devel- cess, and the entire vehicle fleet now CONNECTEDDRIVE type of power, flexibility and security. oping, improving and launching new consumes much less fuel. Another game-changing function From the 1 Series to the 7 Series, innovations that put drivers at the In fact, between 1995 and 2010 that BMW employ is focused on con- BMW offers ConnectedDrive, com- forefront of technology. alone, the BMW Group reduced the necting the automobile with its envi- prised of connectivity to web servers, This includes integrated, vehi- CO2 emissions of its vehicles by about ronment. Everything from daily traffic real-time traffic information in com- cle-specific apps, mobility services 30 percent, the group reports. By situations to weather can be taken bination with a networked navigation and safety solutions that put BMW a 2020, an additional 25 percent reduc- into consideration to streamline the system. class ahead of the competition. FULL PAGE AD 100 YEARS OF BMW | 100 YEARS A Celebration

A century of luxurious auto- may have never been seen mobile-making is no easy feat. before. But as BMW celebrates its In a statement, Ludwig 100th birthday at the 2016 Willisch, the president and Rolex Monterey Motorsports CEO of BMW of North America Reunion, the legendary brand said: “The Rolex Monterey has continued to make it look Motorsports Reunion is a per- that way. fect stage on which to cele- In August 2016, revelers will brate 100 years of BMW. The come together to celebrate all BMW brand and the legend of that BMW has stood for over The Ultimate Driving Machine the past 10 decades: Class, was forged on and continues manufacturing excellence and to be refined on racing circuits its self-proclaimed reputation all over the world.” as the ultimate driving More than 900 entry appli- machine. cations will be received for the BMW is rumored to feature some exciting models from SEE CELEBRATION, © FOTOLIA their collection, some which CONTINUED ON PAGE 8

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AD © FOTOLIA 100 YEARS OF BMW | A LEGACY OF SUCCESS Sales Continue to Climb

If year No. 98 was any indication, in a row. A total of 2,117,965 BMW, then BMW’s 2015 and 2016 num- MINI and Rolls-Royce vehicles bers should continue to climb into were sold, more than ever before in record-setting territory. The BMW the Group’s history. Group sold more than two million And the German automaker isn’t vehicles in 2014, with 2015 num- resting on its laurels heading into bers expected to top them. its centennial celebration. New It was the best year ever for models like the BMW X4 and BMW BMW, BMW Motorrad and Rolls- 2 Series Active Tourer continue to Royce, with MINI sales up as well, pave the path for more innovation according to the auto group. and success from the automaker. The 2014 sales figures topped two million for a record fourth year SEE SALES, CONTINUED ON PAGE 9

Ludwig Willisch president and CEO, BMW of North America

CELEBRATION, CONTINUED FROM PAGE 6 THE RAPP CONCEPT To celebrate the 100th anniversary, limited 550 positions for the event. BMW has created a special two-seater Requests for the Rolex Monterey roadster called the BMW Rapp. A trib- Motorsports Reunion are open ute to the company’s founders – Karl October 2015 to February 2016. Rapp and Julius Auspitzer – the concept Following the Rolex Monterey care features a special study design that Motorsports Reunion, Mazda has turned heads throughout the indus- Raceway Laguna Seca will remain the try. center of BMW focus for a second The roadster comes with a forward consecutive week as the circuit will slanting grille, ventilated front fenders host the BMW Car Club of America’s and a low windscreen. Its appearance is annual Oktoberfest and the BMW equal parts BMW power and retro, as it Rider’s Association Annual Rally on symbolizes all of the defining character- August 24 through 28, according to istics of the classic German-made brand the BMW Group. of luxury, performance automobiles. 1/2 PAGE 1/4 AD PAGE AD The sale of BMW autos is only expected to rise in 2015, 2016 and beyond.

SALES, CONTINUED FROM PAGE 7 cles registered, while larger increases occurred in Great Britain and France. In Asia, sales of BMW and MINI THE NEW vehicles grew by 13.8 percent in 2014 CAR IN TOWN with sales totaling 656,395. And in the In its first full year on the market, Americas, a sales growth of 3.9 per- the BMW 2 Series Coupé was pur- cent was recorded at year-end. The chased by 27,933 customers in 2014. United States continued to be the Another popular recent option – the region’s main growth driver in 2014, BMW i electric vehicle totaled more with annuals ales jumping by more than 17,000 customers across the than five percent. globe. This newfound success had led Double-digit growth was recorded to ramped up production for both in the Middle East region with a total models. of 30,148 BMW and MINI vehicles sold in 2014. This was an increase of MAJOR SALES 22.6 percent compared with the pre- BY COUNTRY vious year. In Europe, a total of 913,803 BMW As the national and global economy and MINI brand vehicles were deliv- have continued to recover from past ered to customers, according to BMW. struggles, the sale of BMW autos is The auto’s home market of Germany only expected to rise in 2015, 2016 saw a 1.7 percent boost in new vehi- and beyond. 1/2 PAGE 1/4 AD PAGE AD 100 YEARS OF BMW | ECO CONSCIOUSNESS The i3 An electric vehicle that has pushed the boundary of sustain- able design, the BMW i3 has quickly become of the most popular vehicles to come off the company’s production line. The car uses extremely strong yet lightweight carbon fiber rein- forced plastic, putting an innovative spin on the automotive structure as we know it. Consumers have raved equally about the i3’s long-lasting dura- bility on a single charge as well as its sleek, classic body frame. And if you believe the clues and tips to BMW’s technology in the works, these defining characteristics only look to improve over the next few i models. PERFORMANCE DEFINED The i3’s performance has been lauded by industry experts as top-notch and incomparable to competitor models. In the i3’s

1/2 PAGE AD 100 YEARS OF BMW | STATE OF THE ART BMW’s Premier R&D In a building that spans trends and technologies. With nine stories and features an the information, professionals awe-inspiring open gallery, within these centers are The BMW Research and enabled to develop innova- Innovation Center is a one-of- tive, research-driven products a-kind mecca in the auto on a global scale. industry. Officially opened in 1990 COMPARABLE HIRING and expanded in 2004, the INNOVATION building houses office, stu- BMW isn’t just ahead of the dios, meeting rooms and curve when it comes to new more than 9,000 employees. technology and advanced Known by its German manufacturing processes. It abbreviation, FIZ, the facility also sets the bar high for hir- has been the technological ing and employee satisfac- center of the company since tion. its inception. It is here that • According to the vehicles are conceptualized, Trendence Survey 2014, developed and built. recent graduates in Germany Technologies are discovered chose the BMW Group as the and integrated, and the driv- © FOTOLIA most attractive company to ing experience is meticulously work for. studied, refined and advanced brand. vehicle technology, alterna- Technology Office USA in • Awarding about 7,000 to attract and retain loyal con- BMW FORSCHUNG tive power train and energy Mountain View and the internships per year in sumers. AND TECHNIK GMBH management concepts, active Liaison Office South Carolina, Germany, the BMW Group is And this center is not alone Another such facility, the safety and driver assistance as well as EURECOM in rated at a 95% rate in terms of in BMW’s comprehensive BMW Forschung and Technik systems as well as informa- Southern France, the German interns recommending others suite of facilities focused on GmbH, is a 100-percent sub- tion and communication Research Center for Artificial work for the company. executing first-in-class sidiary company of the BMW technologies in the car under Intelligence in Saarbrücken • The BMW Group supports research on past, present and Group located in Munich. The one roof, according to the and the Technical University childcare projects in order to new technologies as they center gathers comprehensive BMW Group. Munich, are given global give staff more flexibility in relate to elevating the BMW expertise in the areas of total The BMW Group access to these uncovered their work.

i3, CONTINUED FROM PAGE 10 up to 12 percent. Add the • Innovative design for The i3 is also equipped with a • Dual Stage Driver And Range Extender, and your instant power new iDrive 4.2 Navigation Passenger Seat-Mounted Side Comfort mode, the range of electric driving range is • Delivering 170hp with a System showcasing an opti- Airbags; Dual Stage Driver the BMW i3 is 70 to 110 elec- improved by up to 75 miles. torque of 184 lb-ft mized menu display with And Passenger Front Airbags; tric miles on a single charge, • Integrated i Remote App state-of-the-art technologies. Driver And Passenger Knee depending on driving style CHARGING STATION for iOS and Android Airbag; Curtain 1st And 2nd and traffic conditions. Via the BMW i Charging The app includes range dis- SAFETY FEATURES Row Airbags; and Airbag With the adapted accelera- Station, the battery is fully play, battery conditions and • Electronic Stability Occupancy Sensor tor feature that demands less charged in approximately charge levels, as well as ser- Control • BMW Assist eCall power in the Eco Pro mode, three-and-a-half hours. Some vice messages and vehicle • ABS And Driveline Emergency S.O.S BMW reports that the possible of the electric motor’s specifi- location to give you a fully Traction Control • Tire Specific Low Tire distance traveled increases by cations include: integrated driving experience. • Side Impact Beams Pressure Warning. 1/4 PAGE AD 1/2 PAGE 1/4 AD PAGE AD FULL PAGE AD 100 YEARS OF BMW | MODELS New 7 Series f you’ve driven a BMW, know the feeling of relaxation to the maximum. Vehicles across the brand are known for their integrated envi- Ironments, comfortable interiors and unrestricted traveling pleasure. The BMW 7 Series – one of the most popular lines of the BMW Group – advances this reputation in grand fashion. With active chassis technology and inclusive entertainment functions, the 7 Series offers unmatched driving comfort. Allowing in various direct and indirect light sources, the 7 Series will literally brighten your world while you’re behind the wheel. The final touches are perfected with the panorama glass roof, creating a vibrantly beautiful environ- ment.

EXECUTIVE LOUNGE Comparable to having the largest corner office in the executive suite, the 7 Series offers elite quality and mod- ern lounge characteristics. And not just for the driver. The vehicle offers the rear passenger on the front passenger side maximum comfort through a wide range of adjustment options, including an optional massage function and a footrest. The front passenger seat can be moved far © FOTOLIA forward electrically with its backrest folded for maximum EXECUTIVE DRIVE PRO as the active sway-stabiliza- The system is based on features with the additional leg room. The Executive Drive Pro is a tion capabilities − the first to active stabilizers on the front information provided by the Other options include a suspension control system work electro-mechanically. and rear axles. This set up navigation system allows driv- folding table and the equip- combining comfort with This function allows mini- results in continuous regula- ers to experience an increased ment option rear-seat enter- dynamic driving characteris- mized body movement when tion of the suspension during driving comfort no matter tainment suite to round out tics. BMW markets the differ- driving straight and when the drive. where their journey takes the riding experience. entiating aspect of this system rounding corners. The combination of these them. 1/4 1/4 PAGE PAGE AD AD

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