PORTFOLIO Natalie Simpson
Natalie Simpson: Contact419 E 8200 S Rexburg, ID 83440 317.473.8252
ContentsTable of Logos Brochure Photo Design Montage Flier Business Card
Letter Head Web Page Project Event Ad Project
Logos
Description: Three logo variations for the same company Date: 2-20-16
Course/Instructor: Com 130 Section 5 Brother Pingel
Program(s)/Tools: Adobe Illustrator Adobe Indesign
Objectives: Create a varied selection of Logos for a company or personal use
Understand basic tools of Illustrator.
Process:
The rst thing I did was select fonts that I liked and t the theme of my company from DaFont.com. I in- serted this typography into an Illistrator document and then I designed my cupcake. I used the square tool for the base of the cup- cake and for the topper. I rounded off the edges of both shapes. I moved the anchor points of the cupcake base to give it it’s shape. I then used the cricle tool and triangle tool to create the heart to go in the center of the cupckae base.
Sweetear cup cakes
Sweetear cup cakes
Sweetear cup cakes
Brochure
Description: Three sided, four folding, brochure Date: 3-26-16
Course/Instructor: Com 130 Section 5 Brother Pingel
Program(s)/Tools: Adobe Illustrator Adobe Indesign Adobe Photoshop
Objectives: Create and allign a four fold brochure Use paragraph styles n Indesign Learn to wrap text in Indesign
Process: I began by dividing my Indesign document into four parts, for each fold. I used the theme La vi en Rose all through out the brochure. I choose images based on fashion to match my theme. And especially the picture of Audrey Hepburn in all pink to show “Life in Pink”. I created glasses in Illustrator to further my theme “La vi en Rose” becuase it can be explained as seeing life through rose colored lenses. I also carfull selected and cut out images of models to show what the fash- ion line will consist of. I cut out the images using the direct selection tool. I then rened the edges and saved each image with a transparent back - ground as a png. Finally I designed a logo for the line in Illustrator using the rose colored lenses I had created and the typography I had used for the line. I put these
together in a circle, and placed the logo on the back of the brochure.
Photo Design
Description: A personal taken photograph editted and formatted in Adobe Photoshop Date: 2-6-16
Course/Instructor: Com 130 Section 5 Brother Pingel
Program(s)/Tools: Adobe Photoshop
Objectives: Learn novice photography skills. Use digital camera to capture quality image and download it. Crop and re-size photo Adjust image saturation, color, hue, contrast, and saturation. Colorize portion of image.
Process: I took the image using a cannon digital camera. I then downloaded it and edited it in photoshop. I added in text and color scheme boxes. I then matched the colors of my photo to my inserted color scheme.
Montage
Description: The use of typography and two blended images to create an inspirational message. Date: 2-13-16
Course/Instructor: Com 130 Section 5 Brother Pingel
Program(s)/Tools: Adobe Photoshop
Objectives: Use photoshop Layers Learn blend images together gradually using masks Uses lters Apply appropriate typography
Process: I began by cropping both my images to an 8.5 X 11 size. I then blended them images together using masking and layers. Lastely I added in the appropriate typography to promote my inspirational message.
Flier
Description: Black and White promotional ier for vouant graduate leadership conference Date: 1-23-16
Course/Instructor: Com 130 Section 5 Brother Pingel
Program(s)/Tools: Adobe Indesign
Objectives: Maintain project folder and organized links Learn basic Indesign skills Apply design principles and appropraite typography
Process: I began my design process by drawing several sketches. After selecting my favorite sketch I used it as a guide to design the my ier in InDesign. I used boxes for repetition, and varying shades of gray for contrast. I separated the G in the word graduate to add em- phasis and a focal point with in my design. The image, logo, and text where given to me for this ier.
raduate G LEADERSHIP CONFERENCE
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Business Card
Description: Letterhead and buisness card set using a personally created logo Date: 2-27-16
Course/Instructor: Com 130 Section 5 Brother Pingel
Program(s)/Tools: Adobe Indesign Adobe Illustrator Objectives: Use basic Indesign and Illustator tools Design consistant business layouts for varied medium Design new logo
IProcess: began by creating a logo using simple shapes in Adobe Illustrator. I also used the shape builder tool create a nice curve in my triangles to match the circle of my sunower. Once my logo was designed I opened up a separate page in Adobe Indesign and placed my .AI le into this document. I decided to make my business card using this rst page. I began by using the rectangel tool to create a 2 x 3.5 in box, for the back of my card. I then copy and pasted this box for the front of my card. I placed my logo on each side of the business card, and added in the necessary contact information to the front side of my card. I made sure to align everything and keep my body copy in and 8-10 point font range.
sunny days floral design
Natalie Simpson 208.222.222 [email protected] sunnydaysfloral.com 600 E 800 S Rexburg, ID sd sd 83440
Letterhead
Description: Letterhead and buisness card set using a personally created logo Date: 2-27-16
Course/Instructor: Com 130 Section 5 Brother Pingel
Program(s)/Tools: Adobe Indesign Adobe Ilustrator
Objectives: Use basic Indesign and Illustator tools Design consistant business layouts for varied medium Design new logo
Process: I began by creating a logo using simple shapes in Adobe Illustrator. I also used the shape builder tool create a nice curve in my triangles to match the circle of my sunower. Once my logo was designed I opened up a separate page in Adobe Indesign and placed my .AI le into this document to create a nice water mark consistent with the layout of the front of my business card. I then headed the page with the company name maintaining consistent typography from my business card. Finally I added in the contact information, keeping
the same format and content as my business card.
sunny days floral design
Natalie Simpson 208.222.222 [email protected] sunnydaysfloral.com 600 E 800 S Rexburg, ID 83440
Web Page
Description: A web page designed to display a personally creat- ed logo
Date: 3-12-16
Course/Instructor: Com 130 Section 5 Brother Pingel
Program(s)/Tools: Text Wrangler Adobe Photoshop
Objectives: Size and optimize originall logo as .png Write content to explain design the logo creation process Design web page using HTML and CSS Learn to compress and zip les Identify hex color codes for web design
Process: The only program I used to create this web page was text wrangler. After doing the HTML for my web page from scratch I attached a pre-made CSS to my HTML. I then went into photoshop to nd the color codes for the colors of my logoFor my fonts I used Google Fonts. I inserted the link to these font’s right under the header in my HTML and then the names of the fonts with in my CSS. I also used specic pad-
designedding around in illustrator my logo to bemake my it background centered. Finally using I CSSinserted code, an thisimage was I one of the most difcult parts of my design.
Event Ad
Description: Full color bleed promotinal event ad ier
Date: 1-30-16
Course/Instructor: Com 130 Section 5 Brother Pingel
Program(s)/Tools: Microsoft Word Scanner
Objectives: Locate and scan and place high-resolution image into Word. Create a full bleed design Design using Word.
Process: I designed this ier in Microsoft Word. I scanned in my image of the dancers and added the text and ribbon with in Word. I was amazed at the amount that I could do with in Microsoft Word.
Come to Hebert ‘s Hall and Theater’s Annual Charity Event The Nutcracker
All proceeds go to Bone Cancer Research Ticket Cost $7 Dec. 22, 23, & 24 II 7pm7pm - 9:30pm I Herbert’s Hall and Theatre